Aoccdrnig to rscheearch, it deosn’t mttaer in waht oredr the ltteers in a wrod are, the olny iprmoatnt tihng is taht the frist and lsat ltteers be at the rghit pclae. The rset can be a toatl mses and you can sitll raed it wouthit porbelm. Tihs is bcuseae the huamn mnid deos not raed ervey lteter by istlef, but the wrod as a wlohe.

So how about if the letters are replaced with numbers?

7H15 M3554G3 53RV35 7O PR0V3 H0W 0UR M1ND5 C4N D0 4M4Z1NG 7H1NG5! 1MPR3551V3 7H1NG5! 1N 7H3 B3G1NN1NG 17 WA5 H4RD BU7 N0W, 0N 7H15 LIN3 Y0UR M1ND 1S R34D1NG 17 4U70M471C4LLY W17H 0U7 3V3N 7H1NK1NG 4B0U7 17, B3 PROUD! 0NLY C3R741N P30PL3 C4N R3AD 7H15.

It’s hard for the first few words isn’t it? And then it feels quite easy.

So if you’re reading your work back and checking for errors, chances are you’re going to miss some, as your brain autocorrects as you read.

Ideally, what you need is a proofreader to proofread all your work. Or for a cheaper option follow these 12 Steps to Perfect Copy.

F1gur471v3ly 5p34k1ng? How your brain can read words made of numbers is a post from the Turner Ink Copywriting Blog

Asda: Good on price. Not so hot on spelling is a post from the Turner Ink Copywriting Blog

A Christmas tail [A classic homonym. It should be tale.]

Santa was having a bad day. 4 [up to number 10, spell out the number. So Four] of his elfs [elves] were throwing a sickie and the work experience elves werent [don't forget the apostrophe, weren't] producing toys fast enough. Santa was beginning to feel the pressure.

His blog needed updating. He hadn’t checked twitter [brand name, so Twitter] for at least 20 minites [minutes]. And people were giving him greif [grief] on Facebook.

Than [then], as he began to load his slay [another homonym, sleigh] one of the boards broke. And several large bags from Amazon fell to the ground: [a comma here not a colon] scattering their contents all over the place. Needless to say, santa [Cap S, Santa] was not in the best of moods.

Suddenly, the doorbell rang and he went to the door expecting another problem. But when he opened it; [comma here not a semicolon] there was just a little angle [like 18 degrees? Geddit? Yes, it should be angel of course] with a great big christmas [Christmas] tree.

The angel greeted him very cheerfully: [So lots of newspapers and mags have a colon to introduce speech. It's not needed though. A comma would suffice.]  “Merry Christmas Santa claus [cap C, Claus]. Isn’t it just a wonderful day [question mark needed]. I have a beautiful tree for you. See, isn’t its [it] just the loveliest Christmas Tree [lower case t, tree] you’ve ever seen? Where would you like me to put it?’ [You started with double speech marks, you need to end with double speech marks.]

And that’s how the angel on top of the Christmas tree tradition began.

Hands up who circled the And and But at the beginning of a sentence as an error? Back of the class!

Happy Christmas anyway.

Turner Ink Christmas card bloopers – the answers is a post from the Turner Ink Copywriting Blog

This is proper old school. Like when people used to exchange pigs for bags of corn. I may try this with all my clients. I’ll write all Natwest’s sales letters (I can’t do any worse than the rubbish they send out) and in return they’ll pay the mortgage. Whaddya think?

Anyway, back to Jayson. You can find his work here. Check it out.

Why being a copywriter is v. good. Part 2 is a post from the Turner Ink Copywriting Blog

Fave joke of the year… is a post from the Turner Ink Copywriting Blog

The Periodic Table of SEO Ranking Factors is a post from the Turner Ink Copywriting Blog

One of the things I found shocking during the recent London riots – apart from the wanton vandalism – was the linguistic capabilities of many of the yoofs that were spoken to by the media. There was one kid they interviewed who finished every half garbled and unintelligible senetence with ‘ya get me?’. No mate. I don’t get you. Oh and by the way you don’t live in the Projects in Baltimore, so why talk like you do. He may have had a very valid point about social injustice, poor education and the lack of affordable housing in the Capital but I couldn’t understand a word he was saying. How will he get on in an interview I wonder?

A couple of weeks  ago I read a brilliant article by  Lindsay Johns in the Evening Standard about this very same subject. It’s a good read. Here’s the link. Ghetto grammar robs the young of a proper voice.

Lindsay Johns: Ghetto grammar robs the young of a proper voice is a post from the Turner Ink Copywriting Blog

1.How might you embarrass a friend?

Dekecking – pulling down your mates’s trousers. What a jape!
Baring
Gopping

2. If a girl was to describe an attractive boy, what might she say?

Mcfittie – Obvs.
Grimmer
Bosh

3. If something was amusing it could be described as:

Chenzed
Savage
Hollage – hilarious!

4. If a young person has too much too drink what would they be?

Chenzed – tired or drunk
Confuzzled
Bagged

5. “You turn into a right…….when you’re drunk”

Bosh
Grimmer
Meg – It means ‘most embarrassing girl/guy’. Who knew?

And how about these?

Redonkulous – ridiculous
Sketchy – flaky
Bless – cute, sweet, same as awww
Old School – back in the day. As in “I love old school hip-hop like Grandmaster Flash”. Oh by the way, people who say ‘old school’ are too young to remember it
My bad – or My B. My mistake. Or Mea Culpa if you’re that way inclined
Man up – Be brave, toughen up. (Most used from the stands at Emirates Stadium in the direction of over-dramatic European players)
Killa – the best, number one. As in “killa tunes”
Netglow – what you suffer from when you buy something that looks really good online but is rubbish when it arrives
Facebook minute – an elongated and obscure period of time spent distracted on Facebook when you only wanted to quickly check your messages
Text purgatory – waiting for someone to text back. “Why hasn’t he texted me yet? Why? Why?”

So how did you do? Were you porn (good) or were you a wasteman (fool). You get me?

So, like, how did you do with the teen slang? is a post from the Turner Ink Copywriting Blog

This will:
1. Make you feel very old if you get them all wrong.
2. Get you instant respect on Facebook from your teenage rellys if you get them all right.

But remember if you say things like ‘down with the kids’ you really aren’t.

See how you get on.

1. How might you embarrass a friend?

Dekecking
Baring
Gopping

2. If a girl was to describe an attractive boy, what might she say?

Mcfittie
Grimmer
Bosh

3. If something was amusing it could be described as:

Chenzed
Savage
Hollage

4. If a young person has too much too drink they would be:

Chenzed
Confuzzled
Bagged

5. “You turn into a right…….when you’re drunk”

Bosh
Grimmer
Meg

And what do these all mean?

Redonkulous
Sketchy
Bless
Old School
My bad
Man up
Killa
Netglow
Facebook minute
Text purgatory

Anyway, gotta bounce. Answers tomorrow.

Say what? Are you up to speed with teen slang? is a post from the Turner Ink Copywriting Blog