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   <title>NATPE: The Marketing Message</title>
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   <id>tag:www.tvweek.com,2008://44</id>
   <updated>2008-01-31T05:05:08Z</updated>
   <subtitle>Jonathan Block-Verk is president of Promax/BDA, the world’s largest non-profit association dedicated to marketing, promotion &amp; design executives working with entertainment and information content. He’s roaming the floor and suites of NATPE talking to executives, taking a look at how marketing, promotion and design will play in the monetization of content across different platforms.</subtitle>
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   <title>Paradigm Shift</title>
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   <id>tag:www.tvweek.com,2008://44.26986</id>
   
   <published>2008-01-31T05:04:11Z</published>
   <updated>2008-01-31T05:05:08Z</updated>
   
   <summary>The writers may have stopped writing, but they are certainly helping the industry re-write the rules of engagement when it comes to the way television is going to exist from here on in. And the systematic dismantling of the insane...</summary>
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      <name>TVWeek Author</name>
      
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      The writers may have stopped writing, but they are certainly helping the industry re-write the rules of engagement when it comes to the way television is going to exist from here on in. And the systematic dismantling of the insane...
   </content>
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<entry>
   <title>NATPE Versus Skater-Hip</title>
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   <id>tag:www.tvweek.com,2008://44.26961</id>
   
   <published>2008-01-30T08:19:46Z</published>
   <updated>2008-01-30T21:07:14Z</updated>
   
   <summary>Just in case any of our esteemed members are wondering why their new president is blogging rather than formulating the strategic vision for the organizatioin, rest assured that I'm a master multitasker, submitting this blog entry via my BlackBerry directly...</summary>
   <author>
      <name>TVWeek Author</name>
      
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   <content type="html" xml:lang="en" xml:base="http://www.tvweek.com/blogs/natpe-the-marketing-message/">
      Just in case any of our esteemed members are wondering why their new president is blogging rather than formulating the strategic vision for the organizatioin, rest assured that I'm a master multitasker, submitting this blog entry via my BlackBerry directly...
   </content>
</entry>
<entry>
   <title>Inspiring Leaders and Innovative Technology</title>
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   <id>tag:www.tvweek.com,2008://44.26943</id>
   
   <published>2008-01-29T18:43:50Z</published>
   <updated>2008-01-29T18:45:53Z</updated>
   
   <summary>It’s 12:51 a.m. and I’ve got my feet up after a full day of meeting mobile content producers, multiplatform executives, press delegates and … Jeff Zucker. In a few hours, Jeff will deliver what is sure to be an inspiring...</summary>
   <author>
      <name>TVWeek Author</name>
      
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      It’s 12:51 a.m. and I’ve got my feet up after a full day of meeting mobile content producers, multiplatform executives, press delegates and … Jeff Zucker. In a few hours, Jeff will deliver what is sure to be an inspiring...
   </content>
</entry>
<entry>
   <title>Braving Storms, Flying to NATPE</title>
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   <id>tag:www.tvweek.com,2008://44.26902</id>
   
   <published>2008-01-28T14:53:21Z</published>
   <updated>2008-01-28T17:09:39Z</updated>
   
   <summary>I haven’t been to NATPE in 10 years. And by the looks of the torrential rainstorm quenching the thirst of the Santa Monica mountains surrounding Burbank airport, I may be missing another. Either that, or I'll have to swim there....</summary>
   <author>
      <name>TVWeek Author</name>
      
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   <content type="html" xml:lang="en" xml:base="http://www.tvweek.com/blogs/natpe-the-marketing-message/">
      I haven’t been to NATPE in 10 years. And by the looks of the torrential rainstorm quenching the thirst of the Santa Monica mountains surrounding Burbank airport, I may be missing another. Either that, or I'll have to swim there....
   </content>
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