TV Week News by Daisy Whitneytag:www.tvweek.com,2009://502008-11-24T20:02:12ZMovable Type 3.33YouTube Gets Flexible to Pull in Network Partnerstag:www.tvweek.com,2009://3.537972009-05-26T03:30:00Z2009-05-26T03:44:58ZVlada Gelmanhttp://www.tvweek.com
As YouTube tries to win over television programmers and the brand advertisers that want to sponsor their shows, the site is offering more flexible terms for providers of premium TV content. The new inducements? Functionality that lets programmers run pre-roll...
Video: Novel Approach to Marketing Bookstag:www.tvweek.com,2009://3.537262009-05-20T19:24:52Z2009-05-20T19:27:53ZDaisy Whitney's New Media MinuteVlada Gelmanhttp://www.tvweek.com
Publishers and authors are stepping up their game when it comes to online video. The young adult genre is taking the lead with new creative experiments in Web video to promote books like Jay Asher’s “Thirteen Reasons Why,” Alyson Noel’s...
As Piracy Climbs, TV Takes Up Armstag:www.tvweek.com,2009://3.535462009-05-18T04:42:00Z2009-05-18T05:00:57ZWeb Technology Is Part of Both Problem and SolutionVlada Gelmanhttp://www.tvweek.com
Television executives are preparing to wage the same war music executives have been fighting for more than a decade—the battle against pirates. That’s because piracy of TV shows is growing faster on the Web than is the illegal sharing of...
Video: Getting ‘Married on MySpace’tag:www.tvweek.com,2009://3.534052009-05-12T19:47:40Z2009-05-12T19:50:44ZDaisy Whitney's New Media MinuteVlada Gelmanhttp://www.tvweek.com
Guess who’s getting married? One lucky engaged couple will be tying the knot and saying their vows live online this summer. Hollywood production studio Endemol (producer of “Deal or No Deal”) has teamed up with MySpace to produce the online...
Upfront Digital Ad Sales Primed to Risetag:www.tvweek.com,2009://3.533162009-05-11T04:25:00Z2009-05-11T04:47:47ZVlada Gelmanhttp://www.tvweek.com
With the majority of the networks’ upfront presentations still a few weeks away, it’s difficult to predict when advertisers will start spending on television and online buys. But digital executives at most of the broadcast networks are optimistic that online...
E! Channel Rolls Out IPhone, Google Android Appstag:www.tvweek.com,2009://3.533042009-05-11T04:15:00Z2009-05-11T04:17:29ZVlada Gelmanhttp://www.tvweek.com
Buoyed by rapid growth for its online and mobile audiences, cable’s E! Entertainment Television plans to launch a free app for the iPhone and the Google Android phone this week. More apps, the downloadable programs that let cell phones access...
Video: Tilzy.TV Schedules 'OnFront'tag:www.tvweek.com,2009://3.531662009-05-05T19:53:52Z2009-05-05T19:55:32ZDaisy Whitney's New Media MinuteVlada Gelmanhttp://www.tvweek.com
Online video news and review site Tilzy.TV plans to host a Web video upfront for Web shows and media buyers in early June in New York. Generate CEO Jordan Levin is slated to be the keynote speaker for the event....
ABC-Hulu Deal a Blow to YouTubetag:www.tvweek.com,2009://3.530772009-05-04T03:53:00Z2009-05-05T00:53:50ZAggregator Makes Big Stride in Quest for Long-Form SupremacyVlada Gelmanhttp://www.tvweek.com
Hulu got one step closer to its Super Bowl ad promise to take over the world last week by bringing Disney-ABC into the fold. The deal, announced Thursday, dashes YouTube’s hopes of landing full episodes from the broadcast network on...
Video: Creating Best Practices for Online Videotag:www.tvweek.com,2009://3.528832009-04-28T20:04:55Z2009-04-28T20:07:46ZDaisy Whitney's New Media MinuteVlada Gelmanhttp://www.tvweek.com
If you like puppy dogs AND useful information about online video, then you’ll love this edition of the New Media Minute. You’ll get to meet Daisy’s new dog and hear from her New York correspondent Lori Harfenist, who covered a...
Supreme Court Upholds FCC Policy on ‘Fleeting Expletives,’ Returns 1st Amendment Issue to Lower Courttag:www.tvweek.com,2009://3.528792009-04-28T18:41:03Z2009-04-28T21:48:57ZVlada Gelmanhttp://www.tvweek.com
Swearing on television remains potentially punishable by FCC fines following a Supreme Court ruling that upheld the power of federal regulation over “fleeting expletives” in live broadcasts. In a 5-4 vote written by Justice Antonin Scalia, the court upheld a...
NBC Focuses on Digital Adstag:www.tvweek.com,2009://3.527892009-04-27T03:40:00Z2009-04-27T04:09:43ZNetwork Touts Web Properties to Media Buyers via RoadshowVlada Gelmanhttp://www.tvweek.com
In an effort to mine as much advertising revenue as possible from one of the few mediums that’s growing, NBC has hit the road to sell its digital programs on NBC.com. The digital division of the broadcast network recently embarked...
Food Network Cooks Up Food2tag:www.tvweek.com,2009://3.527872009-04-27T03:32:00Z2009-04-27T03:34:03ZWeb Site Targets Adults 21-34 Using Social Media, How-to VideosVlada Gelmanhttp://www.tvweek.com
In a bid to win young audiences online, Food Network is launching a Web site this week designed to reach adults 21 to 34 who are interested in food, drink and pop culture. The new site, Food2.com, comes to market...
Video: Who’s Buying What at NAB Showtag:www.tvweek.com,2009://3.527292009-04-23T21:15:59Z2009-04-23T21:17:44ZDaisy Whitney's New Media MinuteVlada Gelmanhttp://www.tvweek.com
Attendance might have been down at this year’s NAB Show, but television broadcasters hit the show floor to check out new tools and gadgets, especially those in the nascent mobile DTV business. They came to Las Vegas without their entourages,...
Brightcove, Adobe Linktag:www.tvweek.com,2009://3.525452009-04-20T03:36:00Z2009-04-20T04:39:54ZOnline Video Firm, Software Developer Tout IntegrationVlada Gelmanhttp://www.tvweek.com
Marking the next step in its expansion strategy, online video technology company Brightcove has entered a deal with software developer Adobe to collaborate on technology and sales efforts. The partnership gives Brightcove a deeper foothold with Adobe’s Flash, the popular...
Stations Turn Focus to Webtag:www.tvweek.com,2009://3.525442009-04-20T03:33:00Z2009-04-20T04:38:22ZAt NAB, Online Strategies Come to ForeVlada Gelmanhttp://www.tvweek.com
On the eve of the annual National Association of Broadcasters’ convention in Las Vegas this week, television stations are facing perhaps the most challenging time ever in their business. Their budgets are shrinking, their audiences are getting smaller and their...