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   <title>Trial and Error</title>
   <link rel="alternate" type="text/html" href="http://www.tvweek.com/blogs/trial-and-error/" />
   
   <id>tag:www.tvweek.com,2009://13</id>
   <updated>2009-04-24T19:01:49Z</updated>
   <subtitle>TelevisionWeek contributing writer Daisy Whitney is blogging about the pinnacles and pitfalls facing viewers who want to consume television in new ways. Check in frequently as Daisy kicks the tires on the new media juggernaut and dishes on which services do -- and don’t -- make the cut.</subtitle>
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<link rel="self" href="http://feeds.feedburner.com/tvweek/trial-and-error" type="application/atom+xml" /><entry>
   <title>Ad:Tech Defies Downward Attendance Trend</title>
   <link rel="alternate" type="text/html" href="http://www.tvweek.com/blogs/trial-and-error/2009/04/adtech_defies_downward_attenda.php" />
   <id>tag:www.tvweek.com,2009://13.52762</id>
   
   <published>2009-04-24T19:00:54Z</published>
   <updated>2009-04-24T19:01:49Z</updated>
   
   <summary>This year the media conference business has been witnessing a 20% drop in attendance across the board. That’s about what the NAB Show, the Consumer Electronics Show and the Cable Show all saw. So when I heard from Ad:Tech that...</summary>
   <author>
      <name>TVWeek/Daisy Whitney</name>
      <uri>http://www.tvweek.com</uri>
   </author>
   
   <category term="33045" label="Ad:Tech" scheme="http://www.sixapart.com/ns/types#tag" />
   
   <content type="html" xml:lang="en" xml:base="http://www.tvweek.com/blogs/trial-and-error/">
      This year the media conference business has been witnessing a 20% drop in attendance across the board. That’s about what the NAB Show, the Consumer Electronics Show and the Cable Show all saw. So when I heard from Ad:Tech that...
   </content>
</entry>
<entry>
   <title>Looking for a Few Good Books?</title>
   <link rel="alternate" type="text/html" href="http://www.tvweek.com/blogs/trial-and-error/2009/04/looking_for_a_few_good_books.php" />
   <id>tag:www.tvweek.com,2009://13.52731</id>
   
   <published>2009-04-23T22:30:57Z</published>
   <updated>2009-04-23T22:33:02Z</updated>
   
   <summary>Longtime television network publicity guru Gary Morgenstein is flexing his writing muscles. He just released two novels on Amazon, one about a nutty Brooklyn man who falls for a beautiful rabbi, called “Loving Rabbi Thalia Kleinman,” and the other a...</summary>
   <author>
      <name>TVWeek/Daisy Whitney</name>
      <uri>tvweek.com</uri>
   </author>
   
   <category term="3155" label="Amazon" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="32990" label="Gary Morgenstein" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="32988" label="Jesse's Girl" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="32986" label="Loving Rabbi Thalia Kleinman" scheme="http://www.sixapart.com/ns/types#tag" />
   
   <content type="html" xml:lang="en" xml:base="http://www.tvweek.com/blogs/trial-and-error/">
      Longtime television network publicity guru Gary Morgenstein is flexing his writing muscles. He just released two novels on Amazon, one about a nutty Brooklyn man who falls for a beautiful rabbi, called “Loving Rabbi Thalia Kleinman,” and the other a...
   </content>
</entry>
<entry>
   <title>Win a Guided Tour of the NAB Show Floor</title>
   <link rel="alternate" type="text/html" href="http://www.tvweek.com/blogs/trial-and-error/2009/04/win_a_guided_tour_of_the_nab_s.php" />
   <id>tag:www.tvweek.com,2009://13.52361</id>
   
   <published>2009-04-14T18:51:02Z</published>
   <updated>2009-04-14T18:52:43Z</updated>
   
   <summary>I’ll be heading to NAB next week and hosting a tour of the show floor on behalf of Promax|BDA. The VIP tour and lunch will take place April 21 from 11 a.m. to 2 p.m. It will include visits with...</summary>
   <author>
      <name>TVWeek/Daisy Whitney</name>
      <uri>tvweek.com</uri>
   </author>
   
   <category term="2755" label="Adobe" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="32378" label="Autodesk" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="32382" label="Avid" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="30683" label="Promax|BDA" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="32384" label="Red Giant" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="228" label="Sony" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="32380" label="the Foundry" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="1005" label="thePlatform" scheme="http://www.sixapart.com/ns/types#tag" />
   
   <content type="html" xml:lang="en" xml:base="http://www.tvweek.com/blogs/trial-and-error/">
      I’ll be heading to NAB next week and hosting a tour of the show floor on behalf of Promax|BDA. The VIP tour and lunch will take place April 21 from 11 a.m. to 2 p.m. It will include visits with...
   </content>
</entry>
<entry>
   <title>'Goodnight Burbank' Discovers the Internet</title>
   <link rel="alternate" type="text/html" href="http://www.tvweek.com/blogs/trial-and-error/2009/04/goodnight_burbank_discovers_th.php" />
   <id>tag:www.tvweek.com,2009://13.52041</id>
   
   <published>2009-04-06T21:36:44Z</published>
   <updated>2009-04-06T21:49:02Z</updated>
   
   <summary>What happens when you tick off a Hollywood publicist? Well, if you’re hosting a Hollywood insider report, that means you’re going to need to cover “cewebrities.” You know, Internet stars who haven’t quite hit the mainstream, instead of big-time actors....</summary>
   <author>
      <name>TVWeek/Daisy Whitney</name>
      <uri>tvweek.com</uri>
   </author>
   
   <category term="31904" label="Babelgum" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="31902" label="Goodnight Burbank" scheme="http://www.sixapart.com/ns/types#tag" />
   
   <content type="html" xml:lang="en" xml:base="http://www.tvweek.com/blogs/trial-and-error/">
      What happens when you tick off a Hollywood publicist? Well, if you’re hosting a Hollywood insider report, that means you’re going to need to cover “cewebrities.” You know, Internet stars who haven’t quite hit the mainstream, instead of big-time actors....
   </content>
</entry>
<entry>
   <title>Obama Girl Is Singing a New Tune</title>
   <link rel="alternate" type="text/html" href="http://www.tvweek.com/blogs/trial-and-error/2009/04/obama_girl_is_singing_a_new_tu.php" />
   <id>tag:www.tvweek.com,2009://13.51806</id>
   
   <published>2009-04-01T15:00:04Z</published>
   <updated>2009-04-01T17:04:40Z</updated>
   
   <summary>Now that her main squeeze is in the White House, what’s a Web star to do? Well, Obama Girl is crooning about fuel efficiency. And it’s kind of sexy....</summary>
   <author>
      <name>TVWeek/Daisy Whitney</name>
      <uri>tvweek.com</uri>
   </author>
   
   <category term="19019" label="Obama Girl" scheme="http://www.sixapart.com/ns/types#tag" />
   
   <content type="html" xml:lang="en" xml:base="http://www.tvweek.com/blogs/trial-and-error/">
      Now that her main squeeze is in the White House, what’s a Web star to do? Well, Obama Girl is crooning about fuel efficiency. And it’s kind of sexy....
   </content>
</entry>
<entry>
   <title>Streamy Awards Have Strong Debut</title>
   <link rel="alternate" type="text/html" href="http://www.tvweek.com/blogs/trial-and-error/2009/03/streamy_awards_have_strong_deb.php" />
   <id>tag:www.tvweek.com,2009://13.51755</id>
   
   <published>2009-03-31T15:00:00Z</published>
   <updated>2009-03-31T15:00:04Z</updated>
   
   <summary>The first annual Streamy Awards drew about 1,200 attendees to its red-carpet awards show in Los Angeles this weekend. I’d say that’s a pretty impressive turnout for a Web awards show. The Streamy Awards honor the best in Web programming,...</summary>
   <author>
      <name>TVWeek/Daisy Whitney</name>
      <uri>tvweek.com</uri>
   </author>
   
   <category term="22019" label="Fine Bros." scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="30408" label="Streamy Awards" scheme="http://www.sixapart.com/ns/types#tag" />
   
   <content type="html" xml:lang="en" xml:base="http://www.tvweek.com/blogs/trial-and-error/">
      The first annual Streamy Awards drew about 1,200 attendees to its red-carpet awards show in Los Angeles this weekend. I’d say that’s a pretty impressive turnout for a Web awards show. The Streamy Awards honor the best in Web programming,...
   </content>
</entry>
<entry>
   <title>HealthGuru Has Healthy Viewership Stats</title>
   <link rel="alternate" type="text/html" href="http://www.tvweek.com/blogs/trial-and-error/2009/03/healthguru_has_healthy_viewers.php" />
   <id>tag:www.tvweek.com,2009://13.51552</id>
   
   <published>2009-03-25T19:24:58Z</published>
   <updated>2009-03-25T19:27:00Z</updated>
   
   <summary>Online video health network HealthGuru.com is the fastest-growing health site on the Web for the last three months, according to comScore data shared with TelevisionWeek by HealthGuru. The site also delivered more video views than unique visitors over the same...</summary>
   <author>
      <name>TVWeek/Daisy Whitney</name>
      <uri>tvweek.com</uri>
   </author>
   
   <category term="5572" label="comScore" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="30955" label="HealthGuru.com" scheme="http://www.sixapart.com/ns/types#tag" />
   
   <content type="html" xml:lang="en" xml:base="http://www.tvweek.com/blogs/trial-and-error/">
      Online video health network HealthGuru.com is the fastest-growing health site on the Web for the last three months, according to comScore data shared with TelevisionWeek by HealthGuru. The site also delivered more video views than unique visitors over the same...
   </content>
</entry>
<entry>
   <title>Online Chaos Is Creating Opportunity</title>
   <link rel="alternate" type="text/html" href="http://www.tvweek.com/blogs/trial-and-error/2009/03/online_chaos_is_creating_oppor.php" />
   <id>tag:www.tvweek.com,2009://13.51459</id>
   
   <published>2009-03-23T18:46:20Z</published>
   <updated>2009-03-23T18:46:45Z</updated>
   
   <summary>Here’s the problem with the online business: “Time has been diverted to social media pursuits that aren’t very monetizable,” said Ken Fadner, the publisher of MediaPost, during today’s OMMA Hollywood conference. It’s one of the most insightful things I’ve heard...</summary>
   <author>
      <name>TVWeek/Daisy Whitney</name>
      <uri>http://www.tvweek.com</uri>
   </author>
   
   <category term="30781" label="OMMA Hollywood" scheme="http://www.sixapart.com/ns/types#tag" />
   
   <content type="html" xml:lang="en" xml:base="http://www.tvweek.com/blogs/trial-and-error/">
      Here’s the problem with the online business: “Time has been diverted to social media pursuits that aren’t very monetizable,” said Ken Fadner, the publisher of MediaPost, during today’s OMMA Hollywood conference. It’s one of the most insightful things I’ve heard...
   </content>
</entry>
<entry>
   <title>Exclusive Online Content Makes Sense for Creators</title>
   <link rel="alternate" type="text/html" href="http://www.tvweek.com/blogs/trial-and-error/2009/03/exclusive_online_content_makes.php" />
   <id>tag:www.tvweek.com,2009://13.51222</id>
   
   <published>2009-03-17T22:21:34Z</published>
   <updated>2009-03-18T00:34:56Z</updated>
   
   <summary>In the age of digital distribution of media, content creators might want to consider offering some exclusive content online. That was the advice shared by musician Jonathan Coulton, who has become something of a Web star for releasing his music...</summary>
   <author>
      <name>TVWeek/Daisy Whitney</name>
      <uri>tvweek.com</uri>
   </author>
   
   <category term="30404" label="Copyright Protection" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="30403" label="Jonathan Coulton" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="4290" label="South by Southwest" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="4232" label="SXSW" scheme="http://www.sixapart.com/ns/types#tag" />
   
   <content type="html" xml:lang="en" xml:base="http://www.tvweek.com/blogs/trial-and-error/">
      In the age of digital distribution of media, content creators might want to consider offering some exclusive content online. That was the advice shared by musician Jonathan Coulton, who has become something of a Web star for releasing his music...
   </content>
</entry>
<entry>
   <title>Music, Film Fans Invade SXSW</title>
   <link rel="alternate" type="text/html" href="http://www.tvweek.com/blogs/trial-and-error/2009/03/music_film_fans_invade_sxsw.php" />
   <id>tag:www.tvweek.com,2009://13.51221</id>
   
   <published>2009-03-17T21:29:43Z</published>
   <updated>2009-03-17T23:02:55Z</updated>
   
   <summary>The changing of the guard: it's the final day of the SXSW interactive festival, which means the music and film fans are showing up for their portion of the festival.......</summary>
   <author>
      <name>TVWeek/Daisy Whitney</name>
      <uri>tvweek.com</uri>
   </author>
   
   <category term="4707" label="film" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="11830" label="music" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="4290" label="South by Southwest" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="4232" label="SXSW" scheme="http://www.sixapart.com/ns/types#tag" />
   
   <content type="html" xml:lang="en" xml:base="http://www.tvweek.com/blogs/trial-and-error/">
      The changing of the guard: it's the final day of the SXSW interactive festival, which means the music and film fans are showing up for their portion of the festival.......
   </content>
</entry>
<entry>
   <title>The Tough Get Going at SXSW</title>
   <link rel="alternate" type="text/html" href="http://www.tvweek.com/blogs/trial-and-error/2009/03/the_tough_get_going_at_sxsw.php" />
   <id>tag:www.tvweek.com,2009://13.51220</id>
   
   <published>2009-03-17T21:28:10Z</published>
   <updated>2009-03-17T22:59:12Z</updated>
   
   <summary>This year at SXSW, the Lego Lounge attracted actual kids, not just adults playing with kids' toys. The economy is forcing the real adults to conduct real business at the festival this time around....</summary>
   <author>
      <name>TVWeek/Daisy Whitney</name>
      <uri>tvweek.com</uri>
   </author>
   
   <category term="30399" label="Lego Lounge" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="4290" label="South by Southwest" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="4232" label="SXSW" scheme="http://www.sixapart.com/ns/types#tag" />
   
   <content type="html" xml:lang="en" xml:base="http://www.tvweek.com/blogs/trial-and-error/">
      This year at SXSW, the Lego Lounge attracted actual kids, not just adults playing with kids' toys. The economy is forcing the real adults to conduct real business at the festival this time around....
   </content>
</entry>
<entry>
   <title>Where the SXSW Action Is: Blogger Lounge</title>
   <link rel="alternate" type="text/html" href="http://www.tvweek.com/blogs/trial-and-error/2009/03/where_the_sxsw_action_is_blogg.php" />
   <id>tag:www.tvweek.com,2009://13.51218</id>
   
   <published>2009-03-17T21:19:01Z</published>
   <updated>2009-03-17T23:00:26Z</updated>
   
   <summary>Forget the press room. The real epicenter of information and the dispersal of it occurs in the packed Blogger Lounge at South by Southwest. Plus, the food's better there! Delicious pizza for lunch.......</summary>
   <author>
      <name>TVWeek/Daisy Whitney</name>
      <uri>tvweek.com</uri>
   </author>
   
   <category term="30401" label="blogger lounge" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="13199" label="food" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="4290" label="South by Southwest" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="4232" label="SXSW" scheme="http://www.sixapart.com/ns/types#tag" />
   
   <content type="html" xml:lang="en" xml:base="http://www.tvweek.com/blogs/trial-and-error/">
      Forget the press room. The real epicenter of information and the dispersal of it occurs in the packed Blogger Lounge at South by Southwest. Plus, the food's better there! Delicious pizza for lunch.......
   </content>
</entry>
<entry>
   <title>SRO for Anderson at SXSW</title>
   <link rel="alternate" type="text/html" href="http://www.tvweek.com/blogs/trial-and-error/2009/03/sro_for_anderson_at_sxsw.php" />
   <id>tag:www.tvweek.com,2009://13.51219</id>
   
   <published>2009-03-17T21:19:01Z</published>
   <updated>2009-03-17T21:36:49Z</updated>
   
   <summary> Is the long tail still relevant? Evidently it is at SXSW, where author Chris Anderson can still fill a room, and an overflow simulcast one too. Here's the shut door I didn't make it through....</summary>
   <author>
      <name>TVWeek/Daisy Whitney</name>
      <uri>tvweek.com</uri>
   </author>
   
   <category term="30395" label="Chris Anderson" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="30397" label="long tail" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="4290" label="South by Southwest" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="4232" label="SXSW" scheme="http://www.sixapart.com/ns/types#tag" />
   
   <content type="html" xml:lang="en" xml:base="http://www.tvweek.com/blogs/trial-and-error/">
       Is the long tail still relevant? Evidently it is at SXSW, where author Chris Anderson can still fill a room, and an overflow simulcast one too. Here's the shut door I didn't make it through....
   </content>
</entry>
<entry>
   <title>How to Lure Speakers to a 10 a.m. SXSW Panel</title>
   <link rel="alternate" type="text/html" href="http://www.tvweek.com/blogs/trial-and-error/2009/03/how_to_lure_speakers_to_a_10_a.php" />
   <id>tag:www.tvweek.com,2009://13.51212</id>
   
   <published>2009-03-17T19:49:12Z</published>
   <updated>2009-03-17T20:24:29Z</updated>
   
   <summary> South by Southwest is known for its parties, more than for its panels. So hats off to Sarah Szalavitz, CEO of social design firm 7-Robot, for bringing Girl Scout cookies for the audience at our 10 a.m. panel this...</summary>
   <author>
      <name>TVWeek/Daisy Whitney</name>
      <uri>tvweek.com</uri>
   </author>
   
   <category term="30373" label="7-Robot" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="26880" label="Sarah Szalavitz" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="4290" label="South by Southwest" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="4232" label="SXSW" scheme="http://www.sixapart.com/ns/types#tag" />
   
   <content type="html" xml:lang="en" xml:base="http://www.tvweek.com/blogs/trial-and-error/">
       South by Southwest is known for its parties, more than for its panels. So hats off to Sarah Szalavitz, CEO of social design firm 7-Robot, for bringing Girl Scout cookies for the audience at our 10 a.m. panel this...
   </content>
</entry>
<entry>
   <title>SXSW: Assessing Attendance in Austin</title>
   <link rel="alternate" type="text/html" href="http://www.tvweek.com/blogs/trial-and-error/2009/03/sxsw_assessing_attendance_in_a.php" />
   <id>tag:www.tvweek.com,2009://13.51184</id>
   
   <published>2009-03-16T23:08:43Z</published>
   <updated>2009-03-16T23:09:55Z</updated>
   
   <summary>Before the South by Southwest festival kicked off late last week, conference organizers had predicted a 20% increase in attendance at the interactive portion of the festival. That’s the part of South by Southwest that attracts businesses, television networks, Web...</summary>
   <author>
      <name>TVWeek/Daisy Whitney</name>
      <uri>tvweek.com</uri>
   </author>
   
   <category term="4290" label="South by Southwest" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="4232" label="SXSW" scheme="http://www.sixapart.com/ns/types#tag" />
   
   <content type="html" xml:lang="en" xml:base="http://www.tvweek.com/blogs/trial-and-error/">
      Before the South by Southwest festival kicked off late last week, conference organizers had predicted a 20% increase in attendance at the interactive portion of the festival. That’s the part of South by Southwest that attracts businesses, television networks, Web...
   </content>
</entry>

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