This makes it profoundly different from other social networks such as Facebook: the network to be built on LinkedIn must not be based on friendships, hobbies and personal interests, but must reflect the work context in which you operate and the network of knowledge and skills that you have built over the years. And obviously to create the basis for its future development.

This last point is fundamental: LinkedIn is not a virtual tool but a real, concrete and really useful, indeed fundamental, means to create and evolve your professional network.

An introductory note: on the LinkedIn network, people (those elsewhere called Friends ) are called ” Connections ” and can be three degrees; this number is always indicated with an icon next to the name of the link itself:

• 1st degree: people with whom you are directly connected by explicitly accepting the invitation of the other. They can be contacted directly for example by sending a message on LinkedIn.
• 2nd degree: people connected to their first degree connections. You can send these people an invitation (by clicking on Connect) or contact them through an InMail message.
• 3rd degree: people who are connected to the second degree connections.

The greater the first degree connections, the greater the second and third degree connections. The number of connections affects the ranking and therefore the visibility of those who are not yet a first-degree connection, i.e. a potential customer, a partner, a recuiter, etc.

Having at least 500 first degree connections is already a good start.

Here are 5 good tips to improve your network, starting with first degree connections.

First of all, present yourself well

It’s about work so you need to have a more institutional profile than on other social networks:

Present yourself with a professional photo.

A detailed curriculum vitae but at the same time not too long.

Indicate the geographical area: in this way, if relevant, the geographical aspect will also be included in the search for a recruiter looking for candidates or a client looking for a professional service nearby.

Enter all the info in your CV to make yourself “searchable”: school, companies, interests, etc.

Pay attention to the headline and URL

It is good that the headline, that is the two lines of presentation under your name, are clear and provide useful information.

Those who search for a professional may not have the time to dwell on all the details of the profile, so this very brief description can provide a clear idea of ​​their skills or the services offered and can therefore make a difference in conveying traffic.

It is also good to customize the url of your Linkedin profile: like the url of the pages of a website, the one relating to the Linkedin profile must be clear, “clean” and concise, with your name (or optionally a keyword capable to identify you).

Changing this parameter is simple: “Edit your public profile” on the right and, on the page that opens, click on the pencil next to the URL of the public profile.

While it seems like an action that doesn’t carry a lot of weight, it is rightfully part of the LinkedIn tricks that allow you to grow your network.

Make yourself “visible” by publishing targeted content

The Linkedin network follows you if you are an expert in your specific sector. It is therefore clear that it will not be a selfie that will make your Linkedin profile more attractive!

Linkedin allows you to publish text (for example quotes from famous professionals), photos, videos, links from your blog or from others.

The rule is simple: be useful to your network. Your contacts decide to follow you because you are interesting, always updated, useful in reporting interesting topics (the so-called content curation), and therefore in summary to help them grow professionally.

To always have new ideas, you can use tools which helps you every day to discover useful content, attractive images for your social networks and publish them with a click on your LinkedIn page.

Don’t limit yourself to sharing third-party news, start posts and write articles. This last option allows you to write more text and thus be able to deepen topics that concern your sector, take advantage of it!

This is a good way to build an authoritative image in an industry or to make your profile more attractive to recruiters and clients. It is about personal branding.

Also optimize your profile summary

There are 2000 characters available: they must be used intelligently to talk about you, what you are capable of doing, what you can offer and above all why the reader should be interested in your profile rather than that of others.

It therefore makes no sense to summarize what is already written later in the CV, but rather what is not clear from the CV: strengths, interests, motivations, the key to use to understand what makes your CV different from others and at the same time what can arouse interest in the reader, intrigue him to read the details of the CV or even lead him to ask you for contact.

Also pay a little attention to SEO: enter the keywords that represent your business and that are also found in the headline of the profile.

The post 5 Linkedin Tricks to Improve Your Network first appeared on twittermethis.

Linkedin is no longer just the social network to find work, but it is an excellent way to make your skills known and to grow your personal branding.

How to create a post on LinkedIn?

To create a post, the starting point is the top of the homepage of your LinkedIn account:

From here there are various possibilities available:

• You can start by clicking at the top of the home page (where it says  Start a post)  and type in the text box. Remember that text cannot exceed 1300 characters.post-linkedin
• If, on the other hand, you don’t want to limit the number of words then click on Write an article to start writing your article. See below for more details on “ Writing an article on linkedIn
• Recently you can also choose the Privacy setting:  your post can be public for Linkedin, public for those with a Linkedin + Twitter account (in that case the post is automatically re-published on Twitter, truncated to 255 characters), visible only to your contacts. Or, a recent addition, shareable with members of a group you belong to.
• There is also an advanced setting with which you can disable post comments.
• If you wish you can  share an article, or click on one of the buttons on a  photo, or on a  video:
• If you want to share an article via a link, type the URL or paste it into the sharing box. Wait a few seconds to see a preview image;
• If you want to post an image see below in the section  Sharing a photo;
• Similarly if you want to post a video, use the video icon;
• You have the option to share a document (for example a PDF or a Power point file). A trick that many marketers use is to use this type of content.
• Click on the Post button.

Are you lacking ideas on how to publish quality posts on Linkedin?

I recommend tools that allows you to find quality content for your business pages every day: industry news, but also images, quotes, graphic models.

• Share a photo on LinkedIn
• Click on the camera icon.
• Choose the file (s) you want to upload (maximum limit for each file is 5MB; minimum recommended size 552 × 276 pixels; width / height ratio from 3: 1 to 2: 3).
• Click on the Post button.
• Write an article on LinkedIn
• Click on Write an article and you will be directed to the publishing tool.
• Place the cursor inside the Title field and write the title of your article here (if you can’t it is possible that a browser extension is blocking this functionality).

Then place the cursor in the Write here field  and start writing. Unfortunately, there is no possibility to view the preview. But this option allows you to be free from the font limitation you have in the post and you can format the text with bold, link and italics.

Add images or  videos if you want.

Finally, click on the Publish button  at the top right (you will also be asked for confirmation).

I advise you to take into account this possibility that LinkedIn gives you. Being able to argue about certain contents and do it while always remaining within the platform: your LinkedIn profile can become a microblog. Much appreciated by the platform itself, being a native tool and requiring some interaction, the algorithm will reward it!

Share a document on Linkedin

Click the document icon and you will be prompted to search your computer for a document to share. You can also select a document stored on Dropbox, One Drive, or Google Drive.

The supported document types are:

• Format: Word (DOC / DOCX), PowerPoint (PPT / PPTX) or PDF
• Max. Length: 300 pages
• Max.size: 100MB

As above, the document is previewed and you can enter a title for the document.

Then you can click Next to start composing the main post text.

After you publish the post, it will appear in the feed allowing people to watch the content without leaving the feed.

The document post contains page back and forward buttons (shown on multipage documents only).

For any sharing, you can select who you want to share with and you can also disable the feature that allows you to leave comments.

The post How to create a LinkedIn post (text, images, videos and documents) first appeared on twittermethis.

Enjoy the reading.

As was imaginable, the first follower sales services appeared on TikTok as well. These services are very simple and also work for other social networks such as Facebook and Instagram.

The user has the possibility to buy (literally, with money) a more or less large amount of followers, according to the needs. Clearly the more you buy, the more the sales site will give us a discount.

Followers usually arrive in a few business days, assuming they arrive. In fact, all these online shopping services are of dubious legality and very often require non-legalized payments, often with Paypal. But even assuming the legality of these services there are many others against buying followers online.

1st reason: do not buy followers on TikTok because they are not needed

The first reason why we should never buy followers is that there is absolutely no reason. While on Instagram you could find a ratio (albeit very fleeting) in the possibility of inserting the swipe up in the stories once you reach 10,000 followers, on TikTok there is not an obvious advantage in having a greater number of followers. In fact, both the link in the bio and the possibility to make direct, are unlocked “only” to 1000 followers on TikTok. Having 1000 followers on TikTok is much easier than expected. If we can’t even get 1000 followers in the workforce, it is better to spend time studying the TikTok algorithm, rather than spending money on followers.

It is useless to increase this “vanity metrics” as it does not derive a direct advantage, if not to brag to friends. With companies you have no advantage, since the quality of the influencer is now evaluated by the engagement rate, not by the number of followers. So if you want to buy them to brag, go ahead, but you are throwing some money and above all you are throwing your profile for an Authority speech that we will analyze later. If you really want to spend money to grow, you should invest in our advice on TikTok, with our advice you will make many more followers.

2nd reason: these followers don’t interact

The second reason is even more important.

Purchased followers are not guaranteed in quality, in the sense that they are usually inactive profiles, created specifically for this sales service. How many chances are there that an Indian profile, who does not speak english at all, will interact with us? Virtually 0. But let’s go further and assume that the follower is real and american, who guarantees us that that profile is interested in our niche and our profile? Nobody. We can say with scientific certainty that these followers won’t interact with us even once.

3rd reason not to buy followers on TikTok

On TikTok you can grow a lot and quickly in organic, only with the videos posted. We won’t go too far in this article, but we offer another reading to understand how to grow on TikTok quickly. For now, just know that you can get more free followers than you can ever buy if you create a winning growth strategy.

4th reason: no control over delivery

These purchasing services usually work in packages. For example, 1000 new followers, € 10. So far it would seem that everything is under control, but this is not the case. It is indeed impossible to prove this increase in followers. In fact, our profile could also grow organically in the same period of time, making it impossible to attribute the growth to the workforce or to the sales service. In these cases you can try to make a complaint, but it is practically impossible because most of the services are scammers and do not have any kind of customer care. Payment is always in advance upon delivery of followers and therefore the risk of scam is always around the corner

5th and final reason not to buy followers on TikTok: damage to the authority

Each TikTok profile has its own authority, a quality score that the algorithm entrusts to it and on which the future results of that profile will depend. If we post a lot of viral videos, our authority will increase, if we do bad things (for example, by deleting videos), it will decrease. It is very likely that the authority of a profile has a great impact on the number of views that the videos of that profile make. But let’s get back to buying followers. TikTok is very likely to understand when a profile decides to buy followers and decides to penalize them. The first penalty undoubtedly concerns the damage of authority, as just stated. Furthermore, there is a concrete possibility that he decides to ban us by closing our profile.

The post Buying TikTok Followers: When its not good idea first appeared on twittermethis.

Several statistical surveys have shown that when a video has a large number of “likes”, it is more attractive to potential viewers. However, there are many other advantages that come as direct consequences of a large number of “likes”. Videos with many “likes” receive more attention from viewers and from the platform itself, which also uses this parameter to decide which videos to place on trend pages. This focus leads to engagement, which makes “likes” very valuable on YouTube.

Perception of the viewer

People are more likely to watch a video with a large amount of “likes”. Especially if the amount of “likes” far exceeds the “dislikes”. When people see that your video is well “liked”, they think it’s worth watching.

Videos you like get more views

Popular videos get “likes” faster and more consistently than unwanted videos, and visitors tend to “like” a video that has a large amount of “likes”. People’s previous reactions cause the viewer to expect an expectation of pleasure.

Buying likes or views and subscribers is a perfect way to influence the user’s perception, up to a certain point. When managing viewer expectations, it’s important to remember engagement relationships. A video with 100,000 views and 5 likes makes YouTube users suspicious.

YouTube rankings

YouTube uses an algorithm designed to deliver relevant and popular videos to every user. Using this algorithm YouTube is the second largest search engine in the world. This is surprising when you consider that he only searches within himself. The search algorithm assigns authority and relevance to each video and then indexes them. These assignments are internal and are not adjustable for the user or creator.

This search engine is created and works in a very similar way to the most famous search engines. But don’t confuse Google search results with YouTube results, as they can be very different. Optimizing a video for YouTube search results is easier and takes less time. YouTube tends to index videos much faster and results move much more than the rest of the search methods.

After a video is indexed for search, it is then categorized based on user engagements. A video that is well-liked and with constant effort ranks higher than a similar less-liked video. YouTube also uses these metrics to recommend “related” videos.

One of the main factors of the YouTube algorithm is viewer retention. This metric measures the amount of time spent watching the video relative to the total length. The higher the retention, the greater the relevance and authority of the video.

Retention of your videos

A 55% retention rate means that people have watched around 55% of this video on average. 

A popular and much loved video draws the viewer to watch longer. Even if a user doesn’t understand or “actually” like the video, his peers understood it. This disconnection leads to longer retention as individuals try to understand the majority opinion.

YouTube search results can be manipulated somewhat. Creating great content and optimizing your video for search is the first step towards ranking. Buying positive commitments, that is to say “I like”, is the second step. Ongoing commitment is the last and final step in keeping the video in the top search results.

Social sharing

People tend to share well-liked popular videos almost on autopilot. A video must appear worth sharing in order to experience this phenomenon. When a user sees a video that has been enjoyed by thousands of their peers, it becomes natural to want to share it. A user who shares the video on social media allows access to a whole new audience of untapped viewers. This cycle continues for each user connected to the original viewer. This is how a video goes viral.

Prevent and get around obstacles

YouTube isn’t always a fair playing field. Dislike services exist and thrive for a reason. A video with a negative trend may never recover and no matter how hard you try to incentivize it. The prior purchase of “likes” gives the new videos time to assert themselves without fear of being subjected to unfair competition from competitors who do not accept overtaking. Once the video is indexed, even a negative campaign against a video is much less effective.

Be better than average

The point is, creators upload videos for specific reasons. Whatever the ultimate goal, it takes time and effort to develop and refine a video. When others realize and appreciate it, the feeling of success is universal. Preparing for success before you even upload a video is the best way to achieve success. A natural extension of the desire to create good content is to get people to engage with it. Building momentum through the initial purchase of YouTube “likes” can help achieve this goal.

The post Why is it worth buying like youtube? first appeared on twittermethis.

It does not work like this. Social media is your blog’s best friend when you leverage these platforms the right way. And however varied the scenario may be, partly due to the great choice and dynamics linked to the single reality, there is a truth behind it all.

You know what I mean? Conversation. Social media can help your blog implement visits. How? Through what you already know how to do and maybe put into practice with some success: I’m talking about sharing, the classic publishing activity that attracts all of us. Do you have a Facebook page to manage?

Perfect, you launch the post and put it on the bulletin board. How? With a classic URL copy and paste action. But in this way you take advantage of only a small part of the opportunities that arise on social networks.

The real power of social media

This is one of the most important mistakes, one of those that is best avoided: the social network is considered as a place in which to launch links to collect visits and clicks. But things are bad, free visibility is increasingly distant. Are there any methods to increase organic reach on Facebook ? Sure.

But what is really needed is to think through a different perspective: the social network is a channel. Not a tool to launch links and disturb the user in his daily activity, but a solution to create connections. Only in this way can you fully exploit the great power of social media.

A power that goes beyond the casual visit but is linked with the audience’s ability to connect to a channel. What are social media for? How can they be best used when running a blog ? Let’s try to indicate a list of good activities to always do when you manage an online diary?

Social as part of inbound marketing

Social media are an integral part of the inbound marketing process, i.e. those activities that allow you to be found when people need you. Here the idea of ​​interrupting the user while searching for his content is lost, you have to be what people want.

Among the various solutions you can use to do this – email marketing, search engine positioning, influencer marketing, videos and podcasts, events, webinars – there are also Social Media Marketing activities. The relationship between all this and the editorial activity of the blog is close, intimate, exclusive. Because through the online diary (but not only) you create the contents to feed social networks.

Never forget about engagement

Most of the conversations that once livened up blogging now develop on social media. It is not your fault, it is part of the evolution of user habits that requires an increasingly intense use of the smartphone. And you can well imagine that the comment on Facebook is simpler and more immediate here.

But this does not mean dividing the universes: this is not the point, what develops on social networks influences the bond that followers have towards the blog. A tool that always remains the center of your work and your communication: taking care of the involvement that arises in social media comments is a positive step that allows your link to be found on the platform. So you can receive new clicks and comments. But above all, you can reach a wider audience.

Focus on the brand, not on visits

This is an essential point: due to the idea of ​​having to improve the views of the blog through social networks you push yourself into dangerous territories. For example that of spam in groups or click baiting.

That is, creating headlines designed only to grab attention, fuel curiosity, and increase the number of people who expect to find something about your article. In the end, does all this find a great disappointment? Not good, in an instant, social networks become a sentence.

Yes, because you lose credibility. Your name is the most important asset available to an individual, a company, any entity that decides to use the blog to make itself known. The content marketing is the focus of your thoughts, uses the company to create interest in what you do, but you do not think about the effective headline as a tool to hoodwink potential readers.

At the same time, comment marketing must not be just an excuse to leave links in Facebook groups that are de-contextualized, superfluous and unsuitable for conversation. The respect of the audience  comes first, and that’s because fairness is a value that never goes out of style. Then there is your good name to defend: once credibility is lost, it will be difficult to recover it, you can be sure.

Are social media your friends?

Yes, when you run a blog (personal or corporate) the ability to optimize flows through good social media marketing is important. Not enough, platforms like Facebook and Twitter must be managed with the dexterity of those who know the rules of content curation, where every update does not translate into pale publication but into a painstaking work of packaging the right content. In short, do you want to turn social media into trusted friends of your blog?

The post Social media is your blog’s best friend first appeared on twittermethis.

This is true to the extent that you can get better results in terms of turnover thanks to the spread of your name. But above all – and this is where the main hub is hidden – when your figure is associated with virtuous values. Your presence must be linked to quality and efficiency.

You don’t just have to communicate, you have to do it well and continuously. Not just today or tomorrow, you don’t just have to make a good shot – you have to be consistent in producing useful signals to influence your audience. Often the basic idea is to work on the production of content, which can happen in a different way. For example on the blog which is the main tool of the inbound marketing universe, but also with videos or podcasts.

What is personal branding: a definition

The concept of personal branding has been used and abused. We tend to put everything under this umbrella term a little, even if a key passage in Seth Godin’s methodology can be recognized as the leitmotif of this concept. I’m talking about positioning in the mind by doing something useful and meaningful, without asking for something in return. And without being paid.

You can listen to your customers, give a meaningful ebook, carry out a timely and precise customer care satisfaction campaign. The definition of personal branding is quite obvious: bring out what makes you unique and differentiate yourself from competitors by highlighting your strengths and communicating your skills in order to make you choose. But how does all this happen?

Permission marketing can be one way

The concept, forged by Seth Godin, concerns precisely the possibility of intercepting the user trying to understand what he wants and offering something useful to achieve the goal. Unlike the “old way” of promoting, there are no interruptions here, just good rules for cultivating an interested audience that can turn into customers. It is obvious to think that in this balance personal branding feeds itself automatically thanks to the creation of useful content.

But perhaps you are shifting the focus to something different, losing sight of what matters. The relationship between personal branding and content curation is not just about the pace of publication, but how useful you can be to people with what you do every day. We deepen the topic?

Personal branding and content curation

The idea is not to launch something new every day. It can be an interesting solution and a goal to pursue. Also because this is the basis of content marketing. There has always been great attention to those who create and those who give birth to new ideas. It’s fascinating, I know.

On the other hand, there are a number of limits imposed by the concept of the network itself, by the web as we know it today. Without forgetting the practical obstacles related to one’s daily activity. I’ll give you some concrete examples starting from questions you asked yourself during your career:

• Has this content already been created and addressed by someone?
• Do I have the time to always create something new and interesting?
• How can I feed my channels so that I am always useful and on the piece?
• Do people need new versions of what they find?

As you can see, the doubts are many. If you want to improve your personal branding, publishing is not enough, or at least this is not always the right key. Sometimes someone has already posted an exhaustive post on the web, and perhaps the answer to customer questions is not about the need to go online.

It’s not enough to churn out a new post. Sometimes this is not needed but the possibility of enclosing what has already been done in a place gives more satisfaction. Here is the novelty that I propose to you: giving visibility to others to be useful to your audience, can this be the way to follow? Yes, if you can find the right technique.

How to do content curation seriously

This is the real problem in my opinion. The relationship between personal branding and content curation is overshadowed because there is a lack of good culture on this issue. And content curation is limited to being a simple search and share posts that are more or less interesting for your audience. A job, the latter, which has its dignity but which needs much more to reach a higher passage.

A passage that concerns the care of the contents. As you can see from this graphic, there is a mass that creates various versions of the same theme. These different contents are often not useful to your recipient. The brand (i.e. you) takes care of filtering these updates through a process that goes from contextualization to updating.

Without forgetting the enrichment which is one of the central phases, also guaranteed by the different platforms that you can use to complete this work. Thanks to these realities (such as Scoop.it, Pinterest, ZEEF and more) you can  publish themed collections  and propose them to an audience interested in the work done. Here is the keystone of the relationship between content curation and brand.

What’s your point of view?

Personal branding and content curation: as you can see, the relationship is profound. You have to communicate perseverance, consistency and competence to your potential customers (who are in the target audience) but the best way is not always to create content. Often you need to be able to:

• Locate.
• To collect.
• To organize.
• Enrich.
• Republish.

The post Personal branding and content curation: a perfect combination first appeared on twittermethis.

We have already explained its meaning in this article CTR, CPC & Co: mini-vocabulary for Digital Marketing.

The average CTR therefore measures the performance of a content but also of an ad.

We are therefore talking about how many clicks an advertising campaign has generated in relation to the views obtained. Therefore it is a fundamental parameter to measure the effectiveness of a paid ad, a link, or a banner. Out of 1000 views, how many times, as a percentage, has our Facebook ad been clicked?

Tips that will allow us to increase the CTR on Facebook

Choosing the right target is essential. As we know, Facebook Ads are mainly a question of targeting, if the right people are viewing our ads it will be much easier to get more clicks.

How to say: you hit the target if you show a Sheldon Cooper t-shirt to a lover of The Big Bang Theory. Much less in target if you try to sell lamb chops to a vegetarian.

Use proper images. The images must be optimized both in the choice of the right size and in the type of image that must stand out for the elements that compose it, clarity and relevance. We always prefer a PNG to a JPEG, which as a compressed format often makes the image grainy and therefore unattractive.

Offer value. Your ad must stand out from the others, what more do you have to offer? Why should you click on your offer or content? Identify your value proposition and make it explicit.

If possible, or better if applicable, highlight expiration dates. One-off offers, which expire shortly and which many users have already viewed and purchased, generally work. It is trivially the principle that Groupon implements on its platform: information such as expiration, uniqueness of the offer, number of coupons already purchased, are always clearly visible to all users. This is what is called the “scarcity principle”: it works, I assure you.

To have quality content and therefore increase your CTR, I recommend using special tools, the easy tool to discover and share quality content. Themed news and images, graphic templates, memes and more!

Advertising blindness

What you absolutely must avoid is the mechanism known as advertising blindness. While we are scrolling through our Facebook home we hate being bothered with other messages that do not interest us, a bit like when our movie is interrupted by advertising. Our brain can now recognize, thanks to time and experience, information that we probably consider useless, this is what happens even when we surf online.

The very fact of representing a custom makes these elements easily intercepted: we close an advertising window practically automatically, we instinctively skip the advertising inserts between one paragraph and another, etc.

So how do we stand out to improve our CTR?

Look for particular elements, the visual inconsistency is immediately noticed, it can be caused by different shapes or by elements such as directional indicators. A strong appeal to our attention is constituted by human faces, there are specific areas of our brain entirely dedicated to the recognition of human faces. This is why we are particularly receptive to identifying them. If we can, in relation to what we want to communicate, use them in our advertising on Facebook can only be a strength.

These little tips will help you improve your average CTR on Facebook.

The post CTR on Facebook and how to increase it first appeared on twittermethis.

For this reason today we are talking about 5 Facebook tricks to be able to increase the reach of your posts.

Does your page always have the same likes? Is the coverage of your posts always very low?

The fault, as we said, is of EdgeRank, the Facebook algorithm that determines the visibility of a post within the newsfeed, or rather the reach.

It would seem that Zuckerberg & Co’s strategy is to deliberately lower the reach of posts to monetize the enormous potential of their online showcase. Facebook therefore pushes companies and professionals to direct investments in Facebook ADS to increase visibility and engagement. Fortunately, paying isn’t the only way to reach your fanbase.

To increase visibility on Facebook, there are tricks, or better still a cocktail  of suggestions, which, if wisely mixed, can help increase the reach of your posts and therefore of your page.

Quality is much more decisive than Quantity

Using a simple logic one could mistakenly think that publishing more posts automatically means more visibility.

The solution to the problem of low visibility would therefore be to publish massively.

Unfortunately this is not how it works, and exceeding with posts of dubious quality means once again boring the user, triggering negative effects.

publications are the number one cause for fans to leave the company page.

Not to mention the hoaxes that can reset your authority: always check the reliability of the sources.

Furthermore, to have a page that is always varied, we recommend that you alternate the contents and study the ones that work best with your audience.  Links, videos, photos and even textual statuses, if necessary.

We also recommend that you use interesting content posted on other pages. In this way you have continuity in the publication by integrating your contents with those selected by you as a “content curator”.

Create posts with content that stimulates Sharing

As everyone knows, there are three forms of interaction on Facebook (like, comment and share), all three very important in terms of reach.

The shares have an obvious effect on the life cycle of the content, or create new views which means new possibilities for new likes, comments and shares…. And if things go really well, we can start talking about virality.

There is a difference between a content that lends itself to collecting Likes and one that instead stimulates sharing. Without exaggerating, you can be the one to invite others to share.

Be smart (and cautious) in pushing commercial content

Those who use Facebook do not like to receive commercial offers all the time. So if you publish exclusively promotional content you will get the opposite effect to that hoped for. People won’t interact and as a result the dreaded EdgeRank algorithm will penalize you.

If you really want to do it, first of all don’t overdo the number of promotional posts, and in any case try to create interesting offers, use well-made graphic creatives or use well-constructed stories to tell these advertisements.

Make videos, and upload them directly to Facebook

Video marketing, it is now clear to everyone, is a growing trend that can no longer be ignored.

On the one hand it is true that Facebook also pushes videos at the level of algorithm for views, but videos also have two undeniable advantages.  The first is that people increasingly need content that makes it easy to use, on the other hand the “autoplay”,  with the video starting automatically, attracts more attention than a static image.

The preview takes place only with videos uploaded directly to Facebook and not with external links to YouTube, Vimeo or other video sharing engines.

So along with the advice to make interesting and educational videos for your fanbase, we recommend that you upload them directly to Facebook.

Involve your audience

There are many ways to engage on social media, the simplest of which can be simply by asking questions of your audience.

A question on a Facebook post increases the possibility of receiving comments, which have a great value in calculating the EdgeRank. And therefore on the reach of your posts.

And (as we always recommend) then be ready and quick in commenting on the answers and in turn answering any other doubts, questions or insights that will come up.

Another way to get involved is to involve other users of the network or other pages, tagging them: for example the author of an article or an influencer who may be interested in the topic. Do not overdo this practice which can be considered annoying by some users.

The post 5 Tricks to Increase Your Visibility on Facebook first appeared on twittermethis.