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	<title>Two Octobers</title>
	
	<link>http://twooctobers.com</link>
	<description>Digital marketing tools and ideas with a passion for local business.</description>
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		<title>The Mind of the Searcher</title>
		<link>http://twooctobers.com/2011/11/the-mind-of-the-searcher/</link>
		<comments>http://twooctobers.com/2011/11/the-mind-of-the-searcher/#comments</comments>
		<pubDate>Mon, 07 Nov 2011 20:08:39 +0000</pubDate>
		<dc:creator>Nico Brooks</dc:creator>
				<category><![CDATA[SEM]]></category>
		<category><![CDATA[landing pages]]></category>
		<category><![CDATA[purchase funnel]]></category>
		<category><![CDATA[Search Ads]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>

		<guid isPermaLink="false">http://twooctobers.com/?p=2487</guid>
		<description><![CDATA[I was recently working with a client and struggling with a profoundly low conversion rate coming from search ads. The keywords we were buying were on target, the ads were performing well, and the landing pages appeared well designed. Then I tried to put myself inside the mind of the searcher. When I did that, [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Do Daily Deals Work for Businesses?</title>
		<link>http://twooctobers.com/2011/07/do-daily-deals-work-for-businesses/</link>
		<comments>http://twooctobers.com/2011/07/do-daily-deals-work-for-businesses/#comments</comments>
		<pubDate>Tue, 05 Jul 2011 15:21:33 +0000</pubDate>
		<dc:creator>Nico Brooks</dc:creator>
				<category><![CDATA[Marketing Resources & Tools]]></category>

		<guid isPermaLink="false">http://twooctobers.com/?p=2431</guid>
		<description><![CDATA[Daily deal publishers such as Groupon and LivingSocial are a hot topic in local business marketing, but do they really work? We culled research on the topic, looking for answers to some of the questions that determine deal success or failure. We found a number of excellent studies that shed light on these questions, from the [...]]]></description>
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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Link Building Checklist for Local Businesses</title>
		<link>http://twooctobers.com/2011/04/link-building-checklist-for-local-businesses/</link>
		<comments>http://twooctobers.com/2011/04/link-building-checklist-for-local-businesses/#comments</comments>
		<pubDate>Mon, 25 Apr 2011 22:20:26 +0000</pubDate>
		<dc:creator>Nico Brooks</dc:creator>
				<category><![CDATA[Web SEO]]></category>

		<guid isPermaLink="false">http://twooctobers.com/?p=2387</guid>
		<description><![CDATA[According to people who know more than I do, link building is the most important thing you can do to improve your search engine ranking, apart from avoiding stupid mistakes. Most link building advice falls into one of two categories: Quit your day job and try to become more like the person giving the advice, [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Creating Effective Facebook Ads</title>
		<link>http://twooctobers.com/2011/04/creating-effective-facebook-ads/</link>
		<comments>http://twooctobers.com/2011/04/creating-effective-facebook-ads/#comments</comments>
		<pubDate>Mon, 11 Apr 2011 15:23:41 +0000</pubDate>
		<dc:creator>Nico Brooks</dc:creator>
				<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://twooctobers.com/?p=2371</guid>
		<description><![CDATA[Everything I Know Is Wrong As a long-time paid search advertiser, I’ve had to do as much unlearning as learning as I’ve gotten up to speed on Facebook advertising. In paid search, the key to success can be summed up in three words (to paraphrase the cliched real estate adage): relevancy, relevancy, relevancy This is [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Segmenting Branded Search in Google Analytics</title>
		<link>http://twooctobers.com/2011/03/segmenting-branded-search-in-google-analytics/</link>
		<comments>http://twooctobers.com/2011/03/segmenting-branded-search-in-google-analytics/#comments</comments>
		<pubDate>Mon, 14 Mar 2011 19:20:26 +0000</pubDate>
		<dc:creator>Kris</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Web SEO]]></category>
		<category><![CDATA[google analytics]]></category>
		<category><![CDATA[keyword research]]></category>

		<guid isPermaLink="false">http://twooctobers.com/?p=2354</guid>
		<description><![CDATA[With the cacophony of information available to us these days, it is hard to know how to use that information to make good decisions. That’s definitely the case with website analytics. Even though I do this all day for a living, I sometimes look at the stats for our site and think, now what? To [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How Much Should I Pay Per Click?</title>
		<link>http://twooctobers.com/2011/02/how-much-should-i-pay-per-click/</link>
		<comments>http://twooctobers.com/2011/02/how-much-should-i-pay-per-click/#comments</comments>
		<pubDate>Sun, 27 Feb 2011 21:04:22 +0000</pubDate>
		<dc:creator>Nico Brooks</dc:creator>
				<category><![CDATA[Marketing Resources & Tools]]></category>
		<category><![CDATA[SEM]]></category>

		<guid isPermaLink="false">http://twooctobers.com/?p=2329</guid>
		<description><![CDATA[A while back, I wrote about setting paid search bids based on ROI. Since then, we&#8217;ve been working on a number of CPC Facebook advertising campaigns and have found that the topic of bid setting continues to be important and challenging to online marketers. With this in mind, we recently created the CPA Bid Calculator. [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>A Really Short Post on Websites</title>
		<link>http://twooctobers.com/2011/02/a-really-short-post-on-websites/</link>
		<comments>http://twooctobers.com/2011/02/a-really-short-post-on-websites/#comments</comments>
		<pubDate>Tue, 08 Feb 2011 19:18:35 +0000</pubDate>
		<dc:creator>Nico Brooks</dc:creator>
				<category><![CDATA[Web Sites]]></category>

		<guid isPermaLink="false">http://twooctobers.com/?p=2302</guid>
		<description><![CDATA[I&#8217;m not often accused of brevity, but this was a little too long to get out in a Facebook update. In the past few weeks, I&#8217;ve heard a few business owners say that they don&#8217;t know if their website is doing anything for them. If you feel the same way, stop doubting. I could cite [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>I am the Forrest Gump of Google disruption</title>
		<link>http://twooctobers.com/2011/01/i-am-the-forrest-gump-of-google-disruption/</link>
		<comments>http://twooctobers.com/2011/01/i-am-the-forrest-gump-of-google-disruption/#comments</comments>
		<pubDate>Wed, 26 Jan 2011 17:27:57 +0000</pubDate>
		<dc:creator>Nico Brooks</dc:creator>
				<category><![CDATA[Stake in the Ground]]></category>

		<guid isPermaLink="false">http://twooctobers.com/?p=2270</guid>
		<description><![CDATA[This weekend, I had a coffee with a client who owns several boutique hotels in Mexico. We talked about some interesting ideas he has for a travel review site, with built-in mechanisms to verify the identity of reviewers, and weighted reviews based on the reputation of the reviewer. His motivation for thinking about this is [...]]]></description>
		<wfw:commentRss>http://twooctobers.com/2011/01/i-am-the-forrest-gump-of-google-disruption/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Our Twitter Code of Conduct</title>
		<link>http://twooctobers.com/2011/01/our-twitter-code-of-conduct/</link>
		<comments>http://twooctobers.com/2011/01/our-twitter-code-of-conduct/#comments</comments>
		<pubDate>Sun, 23 Jan 2011 01:04:19 +0000</pubDate>
		<dc:creator>Nico Brooks</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://twooctobers.com/?p=2262</guid>
		<description><![CDATA[As a business, we sometimes find ourselves slipping into bad behavior, so we came up with this Twitter code of conduct. We aspire to the code, but don&#8217;t always succeed. Please let us know if we are falling short. Be genuine. Nuff said. Listen. What? You think you know everything? Connect. Beautiful things happen when [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Business Strategy: Riffing on Eno</title>
		<link>http://twooctobers.com/2011/01/business-strategy-riffing-on-eno/</link>
		<comments>http://twooctobers.com/2011/01/business-strategy-riffing-on-eno/#comments</comments>
		<pubDate>Sat, 22 Jan 2011 06:21:41 +0000</pubDate>
		<dc:creator>Nico Brooks</dc:creator>
				<category><![CDATA[Miscellaneous]]></category>

		<guid isPermaLink="false">http://twooctobers.com/?p=2242</guid>
		<description><![CDATA[I did a long-range marketing strategy session today with some folks at a company that owns apartment buildings. In preparation, I put together this deck of cards, inspired by Brian Eno and Peter Schmidt&#8217;s Oblique Strategies: In my deck, there are two sets of cards, one with media trends and the other with quotes describing [...]]]></description>
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		<slash:comments>0</slash:comments>
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