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	<title>Two Octobers</title>
	
	<link>http://twooctobers.com</link>
	<description>Digital marketing tools and ideas with a passion for local business.</description>
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		<title>SEM: Why You Shouldn’t Care About Minimum First Page Bid</title>
		<link>http://twooctobers.com/2010/09/sem-minimum-first-page-bid/</link>
		<comments>http://twooctobers.com/2010/09/sem-minimum-first-page-bid/#comments</comments>
		<pubDate>Wed, 01 Sep 2010 18:45:33 +0000</pubDate>
		<dc:creator>nicobrx</dc:creator>
				<category><![CDATA[SEM]]></category>

		<guid isPermaLink="false">http://twooctobers.com/?p=1437</guid>
		<description><![CDATA[Hardly anyone goes past the first page of Google results, so you want your ads to show up on the first page, right? That&#8217;s why Google prominently displays the minimum first page bid in the AdWords interface, right? Wrong. One of the things we do here at Two Octobers is to audit PPC accounts to [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Rocky Mountain Viral – August 2010</title>
		<link>http://twooctobers.com/2010/08/rocky-mountain-viral-august-2010/</link>
		<comments>http://twooctobers.com/2010/08/rocky-mountain-viral-august-2010/#comments</comments>
		<pubDate>Tue, 31 Aug 2010 06:19:21 +0000</pubDate>
		<dc:creator>nicobrx</dc:creator>
				<category><![CDATA[Rocky Mountain Viral]]></category>
		<category><![CDATA[Viral Media]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://twooctobers.com/?p=1397</guid>
		<description><![CDATA[Viral marketing news and other viral happenings in Denver Metro, Boulder and beyond. After too long a hiatus, Rocky Mountain Viral is back! My goal is to get these out monthly from now on. Here&#8217;s hoping. Colorado Girls &#8211; one of the most tried-and-true ways to get YouTube traffic is to parody another very successful [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>If an Advertiser Tweets in the Forest …</title>
		<link>http://twooctobers.com/2010/08/if-an-advertiser-tweets-in-the-forest/</link>
		<comments>http://twooctobers.com/2010/08/if-an-advertiser-tweets-in-the-forest/#comments</comments>
		<pubDate>Tue, 24 Aug 2010 13:09:55 +0000</pubDate>
		<dc:creator>nicobrx</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://twooctobers.com/?p=1269</guid>
		<description><![CDATA[I was having lunch a few weeks ago with my friend Chandler who sells advertising at an online publisher and the topic of Twitter advertising came up. His personal viewpoint on Twitter is similar to one I&#8217;ve heard quite a bit recently: &#8220;I tried it out, but I didn&#8217;t get much out of it.&#8221; He [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>To-Do List: Building a Keyword List</title>
		<link>http://twooctobers.com/2010/08/to-do-list-building-a-keyword-list/</link>
		<comments>http://twooctobers.com/2010/08/to-do-list-building-a-keyword-list/#comments</comments>
		<pubDate>Mon, 16 Aug 2010 20:07:07 +0000</pubDate>
		<dc:creator>nicobrx</dc:creator>
				<category><![CDATA[SEM]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[keyword research]]></category>

		<guid isPermaLink="false">http://twooctobers.com/?p=1225</guid>
		<description><![CDATA[This list is intended for someone who is creating a new paid search advertising campaign. Much of it still applies if you are looking to grow an existing campaign or researching keywords for organic search engine optimization (SEO) purposes, but not all steps will apply in those cases. To keep things simple, I am only [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>How to Use Google AdWords Match Types</title>
		<link>http://twooctobers.com/2010/08/how-to-use-google-adwords-match-types/</link>
		<comments>http://twooctobers.com/2010/08/how-to-use-google-adwords-match-types/#comments</comments>
		<pubDate>Mon, 16 Aug 2010 20:06:33 +0000</pubDate>
		<dc:creator>nicobrx</dc:creator>
				<category><![CDATA[SEM]]></category>
		<category><![CDATA[Google]]></category>

		<guid isPermaLink="false">http://twooctobers.com/?p=1252</guid>
		<description><![CDATA[Google AdWords allows you to specify a match type for each keyword you bid on. Yahoo and Bing do too, though there are some slight variations in how they work.  The three match types in Google are exact, phrase and broad.  The match type you choose tells the search engine when to match a user&#8217;s [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Great Content for Facebook Business Pages</title>
		<link>http://twooctobers.com/2010/07/great-content-for-facebook-business-pages/</link>
		<comments>http://twooctobers.com/2010/07/great-content-for-facebook-business-pages/#comments</comments>
		<pubDate>Fri, 16 Jul 2010 21:29:19 +0000</pubDate>
		<dc:creator>Kris</dc:creator>
				<category><![CDATA[Marketing Resources & Tools]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://twooctobers.com/?p=1230</guid>
		<description><![CDATA[So you’re thinking about launching a Facebook page for your business, but what could you possibly talk about? The good news is, you probably have more to say and share than you realize. A Facebook page is a great place to share your passion for your business area with a group of people who are [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Hiring a Copywriter</title>
		<link>http://twooctobers.com/2010/06/hiring-a-copywriter/</link>
		<comments>http://twooctobers.com/2010/06/hiring-a-copywriter/#comments</comments>
		<pubDate>Sat, 26 Jun 2010 22:00:47 +0000</pubDate>
		<dc:creator>Greg Danford</dc:creator>
				<category><![CDATA[Local Business]]></category>
		<category><![CDATA[Web Sites]]></category>

		<guid isPermaLink="false">http://twooctobers.com/?p=1215</guid>
		<description><![CDATA[Guest article by Greg Danford, marketing writer and content strategist. I’ve been thinking a lot about small businesses lately. Partly because I own one, but partly because I spend a lot of my day working with them. Small businesses, or growing businesses — since no business that I know of aspires to be small forever [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>To-Do List: Creating a Fabulous Google Place Page</title>
		<link>http://twooctobers.com/2010/06/to-do-list-google-place-page/</link>
		<comments>http://twooctobers.com/2010/06/to-do-list-google-place-page/#comments</comments>
		<pubDate>Wed, 23 Jun 2010 05:46:12 +0000</pubDate>
		<dc:creator>nicobrx</dc:creator>
				<category><![CDATA[Directories]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Google Maps]]></category>
		<category><![CDATA[Local Search]]></category>
		<category><![CDATA[Place Pages]]></category>
		<category><![CDATA[To-Do List]]></category>

		<guid isPermaLink="false">http://twooctobers.com/?p=1170</guid>
		<description><![CDATA[Here is a paraphrase of conversations I&#8217;ve had with several local businesses recently: Them: &#8220;How do I get on the first page of Google?&#8221; Me: &#8220;Show up in the local business results.&#8221; In each case, these businesses have no real hope of cracking the first page of Google&#8217;s web results. They are relatively small, local businesses [...]]]></description>
		<wfw:commentRss>http://twooctobers.com/2010/06/to-do-list-google-place-page/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Funes the Twittorious</title>
		<link>http://twooctobers.com/2010/06/funes-the-twittorious/</link>
		<comments>http://twooctobers.com/2010/06/funes-the-twittorious/#comments</comments>
		<pubDate>Fri, 04 Jun 2010 15:54:09 +0000</pubDate>
		<dc:creator>nicobrx</dc:creator>
				<category><![CDATA[Stake in the Ground]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://twooctobers.com/?p=1159</guid>
		<description><![CDATA[I generally write here about topics related to online marketing with the goal of being useful to local businesses. This is a bit different, apologies in advance for my transgression. One of my favorite authors is Jorge Luis Borges, an Argentinian writer who was also for a time the Director of the National Public Library [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>5 Great Free Reputation Management Tools for Local Business</title>
		<link>http://twooctobers.com/2010/06/free-reputation-management-tools/</link>
		<comments>http://twooctobers.com/2010/06/free-reputation-management-tools/#comments</comments>
		<pubDate>Tue, 01 Jun 2010 14:03:02 +0000</pubDate>
		<dc:creator>nicobrx</dc:creator>
				<category><![CDATA[Local Business]]></category>
		<category><![CDATA[Marketing Resources & Tools]]></category>
		<category><![CDATA[Reviews]]></category>
		<category><![CDATA[Brand Monitoring]]></category>
		<category><![CDATA[Directory Listings]]></category>
		<category><![CDATA[Reputation Management]]></category>

		<guid isPermaLink="false">http://twooctobers.com/?p=1118</guid>
		<description><![CDATA[&#8220;Reputation management&#8221; is a term that is used to describe a variety of activities related to monitoring and management of online presence and reputation. Reputation management is important for organic ranking in search engines, because it helps generate more links to your site. It is also important because most people research purchasing decisions online before [...]]]></description>
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		<slash:comments>2</slash:comments>
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