Better Than A Business Card™tag:typepad.com,2003:weblog-16972762009-12-29T13:11:00-07:00That little piece of cardstock can't do your marketing for you. Savvy businesspeople need to promote themselves differently in the new Marketing Climate 2.0.TypePadThe most important words you may ever writetag:typepad.com,2003:post-6a00e5517bf2f788340128768cffbe970c2009-12-29T13:11:00-07:002009-12-29T11:37:15-07:00What are the most important 50 or 100 words you may ever write? Your bio. That one paragraph which tells the world (or, more importantly, your target market) who you are and why you are the expert they need to...Real Solutionshttp://www.betterthanabusinesscard.com/2009/12/the-most-important-words-you-may-ever-write.htmlIncrease your business’ value with trademarkstag:typepad.com,2003:post-6a00e5517bf2f788340128768c4dc0970c2009-12-29T07:55:08-07:002009-12-29T08:06:55-07:00Every business owner (and if you’re an author, professional speaker, seminar leader, or radio/podcast host, you own a business) wants to boost the value of their business as much as possible. One way to do that is through intellectual property:...Real Solutionshttp://www.betterthanabusinesscard.com/2009/12/increase-your-business-value-with-trademarks.htmlAre you resisting writing an e-book? Don't!tag:typepad.com,2003:post-6a00e5517bf2f788340120a72894ee970b2009-12-07T16:50:03-07:002009-12-07T17:26:07-07:00At some point you may have signed up for "The Biggest Mistakes People Make Authoring An eBook And How To Avoid Them" two-part preview series for Ellen Violette's Quick-Start 3-Day eBook Authoring Workshop. Or maybe not. Either way, I hope...Real Solutionshttp://www.betterthanabusinesscard.com/2009/12/are-you-resisting-writing-an-ebook-dont.htmlDo you have to be an expert BEFORE writing your book?tag:typepad.com,2003:post-6a00e5517bf2f788340120a6a43216970c2009-11-03T08:18:22-07:002009-11-03T08:18:22-07:00In our society, authors enjoy an elevated stature. It's an impressive thing to be able to walk in a room and say "I'm an author." It's an automatic assumption that the author of a non-fiction book is an expert in...Real Solutionshttp://www.betterthanabusinesscard.com/2009/11/do-you-have-to-be-an-expert-before-writing-your-book.htmlWriting Mistakes That Make You Look Dumbtag:typepad.com,2003:post-6a00e5517bf2f788340120a6784dc8970c2009-10-26T12:29:52-06:002009-10-26T12:29:52-06:00Writing is huge, even crucial, when it comes to professional success. Here's a quick, useful read for you. Take a few minutes to look through it before you write another word: 11 Writing Mistakes That Make You Look DumbReal Solutionshttp://www.betterthanabusinesscard.com/2009/10/writing-mistakes-that-make-you-look-dumb.htmlI'm guilty! Are you?tag:typepad.com,2003:post-6a00e5517bf2f788340115714e1b92970c2009-07-28T15:44:33-06:002009-07-28T15:44:20-06:00I just discovered this post (13 Mistakes Authors Make on Their Blogs) on Build a Better Blog and I have to confess that I'm guilty of more of them that I like to admit. My worst offense lately is not...Real Solutionshttp://www.betterthanabusinesscard.com/2009/07/im-guilty-are-you.htmlBook store book signings: what to expecttag:typepad.com,2003:post-6a00e5517bf2f7883401157208dd4b970b2009-07-15T08:44:57-06:002009-07-15T08:44:57-06:00Book signings are often an author's dream--fans lined up in the local Barnes & Noble, hankering for your book and a John Hancock from you. It's a great way to meet people interested in your topic, show off your expertise...Real Solutionshttp://www.betterthanabusinesscard.com/2009/07/book-store-book-signings-what-to-expect.htmlAdd credibility & value to your book with celebrity endorsementstag:typepad.com,2003:post-6a00e5517bf2f78834011570f12d4c970c2009-07-09T09:06:14-06:002009-07-09T09:05:48-06:00When you browse through the bookstore, do books with endorsements or introductions by celebrities or 'big names' in your field stand out as being more credible and valuable? I'll take a stab and figure that you said 'yes.' Most people...Real Solutionshttp://www.betterthanabusinesscard.com/2009/07/add-credibility-value-to-your-book-with-celebrity-endorsements.htmlHave you considered entering a business plan competition?tag:typepad.com,2003:post-6a00e5517bf2f78834011570bedfb0970c2009-07-06T09:23:00-06:002009-07-03T21:34:35-06:00Whether you have a business plan that you follow faithfully or have one collecting dust on the credenza...or need a good, motivating kick in the pants to get one written, have you considered entering a business plan competition? It can...Real Solutionshttp://www.betterthanabusinesscard.com/2009/07/have-you-considered-entering-a-business-plan-competition.htmlRelationship Marketing: Are you doing it 'right'?tag:typepad.com,2003:post-682082392009-06-17T10:56:22-06:002009-06-17T10:56:22-06:00We've all heard about it. We're all trying to 'do' it. But are we getting it right? I just discovered this blog post and had to share it with you: 7 Ways You're Screwing Up Relationship Marketing from copyblogger. Enjoy!Real Solutionshttp://www.betterthanabusinesscard.com/2009/06/relationship-marketing-are-you-doing-it-right.htmlGet published...Calling all Authors! tag:typepad.com,2003:post-678791412009-06-09T08:55:00-06:002009-06-08T21:06:33-06:00For those of you wanting to get published but who can't think of a catchy title on your own, why not try to become the next author in the book series, The Skinny On™...? It's a new series with just...Real Solutionshttp://www.betterthanabusinesscard.com/2009/06/get-publishedcalling-all-authors.htmlWe all need free marketing like this! tag:typepad.com,2003:post-676372952009-06-04T12:24:00-06:002009-06-08T20:50:25-06:00A couple weeks ago I had a great time recording an interview for ReclaimU's radio show. We talked about my newly-released book, Grads: TAKE CHARGE of Your First Year After College! for over half an hour. The interviewer, Judy Davis,...Real Solutionshttp://www.betterthanabusinesscard.com/2009/06/we-all-need-free-marketing-like-this.htmlTest marketing with Twitter and bit.lytag:typepad.com,2003:post-674300672009-05-29T16:08:51-06:002009-05-29T16:08:40-06:00I'm learning as I go during my first month on Twitter and I've found an easy way to test ideas for new articles (or even books). You'll need to use your Twitter account as well as an account on bit.ly...Real Solutionshttp://www.betterthanabusinesscard.com/2009/05/test-marketing-with-twitter-and-bitly.htmlTest market your book & your sales messagetag:typepad.com,2003:post-673207592009-05-27T08:43:39-06:002009-05-27T08:42:13-06:00If you're going the self-publishing route, you want to know that there's a market for your book before you shell out those big bucks to print up a thousand, or even a hundred, copies. Create an online market test: To...Real Solutionshttp://www.betterthanabusinesscard.com/2009/05/test-market-your-book.htmlA quick Twitter strategy and a tiptag:typepad.com,2003:post-669581852009-05-18T20:00:14-06:002009-05-18T19:59:57-06:00If you're tweeting (and I hope you are!), one thing I noticed others doing is to tweet two, three, even four tweets in a row. This makes your tweets stand out in the ever-moving stream of tweets that your followers...Real Solutionshttp://www.betterthanabusinesscard.com/2009/05/a-quick-twitter-strategy-and-a-tip.html