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    <title>Nelson Croom's Blog</title>
    
    
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    <id>tag:typepad.com,2003:weblog-1634706</id>
    <updated>2012-02-08T12:07:52+00:00</updated>
    <subtitle>News, views and developments in online learning.</subtitle>
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        <title>London 2012 is missing a social media trick</title>
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        <published>2012-02-08T12:07:52+00:00</published>
        <updated>2012-02-08T12:07:00+00:00</updated>
        <summary>Anna Faherty, author of 5 Nelson Croom courses, explains why the London Olympic Games Organising Committee are missing out on the opportunity that Social Media presents. by Anna Faherty For most people, their social media strategy is either non-existent or...</summary>
        <author>
            <name>Victoria Clarke</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Current Affairs" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Marketing" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Social Media" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Technology" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Web 2.0" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Web/Tech" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Weblogs" />
        
        
<content type="xhtml" xml:lang="en-GB" xml:base="http://blog.nelsoncroom.com/nelson_crooms_blog/"><div xmlns="http://www.w3.org/1999/xhtml"><p>Anna Faherty, author of 5 Nelson Croom courses, explains why the London Olympic Games Organising Committee are missing out on the opportunity that Social Media presents.</p>
<p>by Anna Faherty</p>
<p>For most people, their social media strategy is either non-existent or based on strict rules about what their organisation says they can or can’t say. But if you’re organising one of the biggest sporting events in the world, you need to think more creatively than that. You also need a lot of people and a lot of time to make the most of social media around your event.</p>
<p>Almost a year before last weekend’s US <a href="http://www.nfl.com/superbowl" target="_blank" title="Super Bowl 46 homepage">Super Bowl XLVI</a> in Indianapolis, marketing company <a href="http://raidious.com/" target="_blank" title="Raidious homepage">Raidious</a> set-up a city-centre office to manage the event’s social-media strategy. Packed with 50 employees and student volunteers working around the clock, they then got blogging, tweeting and Facebooking.</p>
<p>Of course the <a href="http://www.prdaily.com/Main/Articles/10732.aspx" target="_blank" title="Social Media Command Centre homepage">social media command centre</a> was sure to be sending out messages to market both the Super Bowl and the city in which it is taking place. But it also monitored the use of 300 keywords across different social media. If someone spotted a question or concern they could respond to, or a fun experience they could share, they got to work. Plus they also created new content – sourcing photos, videos and stories to share on their <a href="http://www.indianapolissuperbowl.com/highlights/" target="_blank" title="Super Bowl 46 highlights blog">Highlights blog</a>.</p>
<p>With our own major sporting event just around the corner, perhaps London 2012 can learn a thing or two from Super Bowl XLVI. So far, we’re not doing so well. Despite encouraging competitors to make this the ‘<a href="http://www.bbc.co.uk/sport/0/olympics/16442778" target="_blank" title="BBC article on the Twitter Games">Twitter games</a>’, the London Olympic Games Organising Committee (LOGOC) didn’t win itself any favours when it recently announced that anybody volunteering at the games would be <a href="http://www.forbes.com/sites/ewanspence/2012/01/06/london-olympic-games-ban-volunteers-from-social-media/" target="_blank" title="Foyles article on the ban of social media for people working at the 2012 Olympics">banned from using social media</a> – hardly the way to get people talking, sharing and promoting the games online.</p>
<p>LOGOC’s approach might not be so surprising if you take a look back at the 2010 Winter Olympics. In an <a href="http://mashable.com/2010/02/26/social-media-olympics/" target="_blank" title="Article about the use of social media at the Winter Olympics 2010">article for Mashable</a>, blogger and social media marketer Teresa Basich says most of the Twitter action for Vancouver 2010 was ‘pushing’ agreed messages out, rather than engaging with audiences in any real sense. Perhaps if LOGOC heeded Basich’s advice to listen to people, connect with them and foster links between people with shared passions things might be different. Because, as a <a href="http://www.forbes.com/sites/ciocentral/2011/09/15/social-media-evolving-from-broadcasting-to-conversation/" target="_blank" title="Article about what social media is used for">recent article in Forbes magazine</a> confirms, social media today isn’t about broadcasting, it’s about meeting like-minded individuals, participating in meaningful conversations and collaborating to make a difference. That’s true for LOGOC. And it’s true for you. Don’t miss the trick…</p><xhtml:img xmlns:xhtml="http://www.w3.org/1999/xhtml" src="http://feeds.feedburner.com/~r/typepad/1209124633s3548/nelson_crooms_blog/~4/IyME9K1dGJk" height="1" width="1" /></div></content>



    <feedburner:origLink>http://blog.nelsoncroom.com/nelson_crooms_blog/2012/02/london-2012-is-missing-a-social-media-trick.html</feedburner:origLink></entry>
    <entry>
        <title>A big change for Imago</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/typepad/1209124633s3548/nelson_crooms_blog/~3/SgoiZrpJAV0/a-big-change-for-imago.html" />
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        <id>tag:typepad.com,2003:post-6a00e55211836688340163001626bd970d</id>
        <published>2012-01-25T09:43:48+00:00</published>
        <updated>2012-01-25T09:43:48+00:00</updated>
        <summary>by Andrew Turner Everything thing we do at Nelson Croom is based in our technology system Imago. Imago is constantly working to ensure every course is accessible, every report works and every learner can get the most from each course....</summary>
        <author>
            <name>Andrew Turner</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="CPD" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Current Affairs" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Design" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Distance learning" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Engaging learners" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Online learning" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Technology" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Web 2.0" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Web/Tech" />
        
        
<content type="xhtml" xml:lang="en-GB" xml:base="http://blog.nelsoncroom.com/nelson_crooms_blog/"><div xmlns="http://www.w3.org/1999/xhtml"><p><img align="left" alt="Andrew" src="http://blog.nelsoncroom.com/photoAT_filter.jpg" /><em>by Andrew Turner</em></p>
<p> </p>
<p>Everything thing we do at Nelson Croom is based in our technology system Imago. Imago is constantly working to ensure every course is accessible, every report works and every learner can get the most from each course.</p>
<p>On the 13th of January Imago got a facelift and we have to say we are very happy with the results, she has never looked fresher or younger.</p>
<p>All in all we there are four great things to come out of this facelift, three which are immediately visible to all, and one, perhaps the most important, which is not:</p>
<ol>
<li>A fresher more intuitive navigation panel– You will notice the menu on the left hand navigation panel has changed., In response to user feedback we’ve made the menu more intuitive and modern looking</li>
<li>A new Imago Manager – We have fundamentally redesigned Imago ManagerDon’t panic though, every report or tool  is still there, they are just presented in a different way. Instead of one long list down the page, the headings are attractive tabs across the top. When you click on them the list of headings appear in a left hand column. Select the appropriate heading and the reports and tools will appear. (See below)</li>
<br /> <a href="http://blog.nelsoncroom.com/.a/6a00e55211836688340167610b0ea5970b-pi"> </a><a href="http://blog.nelsoncroom.com/.a/6a00e55211836688340168e60c8507970c-pi" style="display: inline;"><img alt="NavPanel" border="0" class="asset  asset-image at-xid-6a00e55211836688340168e60c8507970c image-full" src="http://blog.nelsoncroom.com/.a/6a00e55211836688340168e60c8507970c-800wi" title="NavPanel" /></a><br />
<li>A more attractive out of the box gateway page – So if clients don’t want to customise their gateway page we’ve made the out of the box version nicer to look at.</li>
<li>HTM5 – this is the change you won’t see but it is a major step to ensure continued compatibility with all browsers, the possibility of more exciting interactive design (without resorting to flash) and easier implementation of accessible features.</li>
</ol>
<p>These are all important steps in keeping our technology current and up to date. If you have any questions or would like any more information, we’d love to <a href="mailto:andrew.turner@hotmail.com?subject=Imago Update">hear from you</a>.</p><xhtml:img xmlns:xhtml="http://www.w3.org/1999/xhtml" src="http://feeds.feedburner.com/~r/typepad/1209124633s3548/nelson_crooms_blog/~4/SgoiZrpJAV0" height="1" width="1" /></div></content>



    <feedburner:origLink>http://blog.nelsoncroom.com/nelson_crooms_blog/2012/01/a-big-change-for-imago.html</feedburner:origLink></entry>
    <entry>
        <title>Launch of Grammar and Effective Writing</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/typepad/1209124633s3548/nelson_crooms_blog/~3/TFk-d-d7C58/launch-of-grammar-and-effective-writing.html" />
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        <id>tag:typepad.com,2003:post-6a00e55211836688340162fe2f4dae970d</id>
        <published>2011-12-22T10:45:29+00:00</published>
        <updated>2011-12-22T10:45:29+00:00</updated>
        <summary>by Andrew Turner Good grammar and writing skills are key communication tools for every professional. Using language incorrectly can undermine your credibility; you might be an expert in your field, but people won’t listen or fully understand if you can’t...</summary>
        <author>
            <name>Andrew Turner</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="CPD" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Current Affairs" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="General training" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Learning &amp; Development" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Online learning" />
        
        
<content type="xhtml" xml:lang="en-GB" xml:base="http://blog.nelsoncroom.com/nelson_crooms_blog/"><div xmlns="http://www.w3.org/1999/xhtml"><p><img align="left" alt="Andrew" src="http://blog.nelsoncroom.com/photoAT_filter.jpg" /><em>by Andrew Turner</em></p>
<p> </p>
<p>Good grammar and writing skills are key communication tools for every professional. Using language incorrectly can undermine your credibility; you might be an expert in your field, but people won’t listen or fully understand if you can’t explain yourself coherently. Writing concise, accurate and engaging text relies on choosing the most suitable words and applying the correct rules of grammar.</p>
<p>Nelson Croom’s new course, <a href="http://www.nelsoncroom.co.uk/PB-ProfDevPort-GrammarAndEffectiveWriting.htm" target="_blank" title="Grammar and Effective Writing course information">Grammar and Effective Writing</a>, will boost your grammar and punctuation skills and help you to craft effective and clear sentences to allow your writing to be fully understood.</p><xhtml:img xmlns:xhtml="http://www.w3.org/1999/xhtml" src="http://feeds.feedburner.com/~r/typepad/1209124633s3548/nelson_crooms_blog/~4/TFk-d-d7C58" height="1" width="1" /></div></content>



    <feedburner:origLink>http://blog.nelsoncroom.com/nelson_crooms_blog/2011/12/launch-of-grammar-and-effective-writing.html</feedburner:origLink></entry>
    <entry>
        <title>Professionalism and Ethics launches</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/typepad/1209124633s3548/nelson_crooms_blog/~3/5b5IAUolQFI/professionalism-and-ethics-launches.html" />
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        <id>tag:typepad.com,2003:post-6a00e552118366883401675ea8e3f9970b</id>
        <published>2011-12-12T11:20:49+00:00</published>
        <updated>2011-12-12T11:19:59+00:00</updated>
        <summary>by Andrew Turner From the Enron scandal and BP’s Deepwater Horizon oil spill to MPs expenses and Wiki Leaks, issues of trust, transparency, ethics and corporate social responsibility have never been so high on the organisational agenda. Yet recognising ethical...</summary>
        <author>
            <name>Andrew Turner</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="CPD" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Current Affairs" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Distance learning" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="General training" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Learning &amp; Development" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Online learning" />
        
        
<content type="xhtml" xml:lang="en-GB" xml:base="http://blog.nelsoncroom.com/nelson_crooms_blog/"><div xmlns="http://www.w3.org/1999/xhtml"><p><img align="left" alt="Andrew" src="http://blog.nelsoncroom.com/photoAT_filter.jpg" /><em>by Andrew Turner</em></p>
<p> </p>
<p>From the Enron scandal and BP’s Deepwater Horizon oil spill to MPs expenses and Wiki Leaks, issues of trust, transparency, ethics and corporate social responsibility have never been so high on the organisational agenda.<br /><br />Yet recognising ethical issues and taking appropriate and effective decisions isn’t easy. Spanning both home and personal worlds, and never black and white, the management of ethical dilemmas is a challenging situations for all professionals.<br /><br />Nelson Croom‘s new online CPD course, <a href="http://www.nelsoncroom.co.uk/PB-ProfDevPort-ProfessionalismAndEthics.htm" target="_blank" title="Professionalism and Ethics course information">Professionalism and Ethics</a>, helps the learner to discover the challenges and rewards of behaving ethically, consider their own moral values and explore perspectives that will challenge their views.</p><xhtml:img xmlns:xhtml="http://www.w3.org/1999/xhtml" src="http://feeds.feedburner.com/~r/typepad/1209124633s3548/nelson_crooms_blog/~4/5b5IAUolQFI" height="1" width="1" /></div></content>



    <feedburner:origLink>http://blog.nelsoncroom.com/nelson_crooms_blog/2011/12/professionalism-and-ethics-launches.html</feedburner:origLink></entry>
    <entry>
        <title>Chairman of the Bored (with apologies to Crass)</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/typepad/1209124633s3548/nelson_crooms_blog/~3/WL3rLqji1vY/chairman-of-the-bored-with-apologies-to-crass.html" />
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        <id>tag:typepad.com,2003:post-6a00e5521183668834015437512ef8970c</id>
        <published>2011-11-24T10:43:27+00:00</published>
        <updated>2011-11-24T10:40:43+00:00</updated>
        <summary>by Alan Nelson Oh no! I think I really am part of the mainstream now. First we win an award. Not just any award, but the main one for eLearning Development Company of the Year - I may have mentioned...</summary>
        <author>
            <name>Alan Nelson</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="CPD" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Current Affairs" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="General training" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Learning &amp; Development" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Online learning" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Professional associations" />
        
        
<content type="xhtml" xml:lang="en-GB" xml:base="http://blog.nelsoncroom.com/nelson_crooms_blog/"><div xmlns="http://www.w3.org/1999/xhtml"><p><img align="left" alt="Alan" src="http://blog.nelsoncroom.com/photoAlan_mini.jpg" /><em>by Alan Nelson</em></p>
<p> </p>
<p>Oh no! I think I really am part of the mainstream now.</p>
<p>First we win an award. Not just any award, but the main one for eLearning Development Company of the Year - I may have mentioned it before! Second, this year I am one of the judges. Now, I have been elected a director of the <a href="http://www.elearningnetwork.org/" target="_blank" title="eLearning network homepage">eLearning Network</a>. This really is an end to pretending I am alternative. A proper director, with details at Companies House. And not just of my own company.</p>
<p>Add in that I sit on committees at <a href="http://www.accaglobal.com/" target="_blank" title="ACCA homepage">ACCA</a> and <a href="http://www.icaew.com/" target="_blank" title="ICAEW homepage">ICAEW</a> and you have to conclude either that I have sold out or that the lunatics really have taken over the asylum. I’m not sure which I prefer!</p>
<p>So why have I stood for election to the Board of the ELN and what am I planning to do with my new-found power? Simple really. I stood because the ELN is a good thing and I wanted to support it. The events are well organised and interesting, the people that attend have something to say and are prepared to share, and the awards are really well run and provide both a showcase for the best of the industry and a place to highlight interesting newcomers. Over the years we have learnt a lot from the network and have profited from the exposure that the awards have given us, so I thought it was time to stand up and be counted.</p>
<p>What do I plan to do is a harder question to answer. I don’t have any master plan - no list of things I think need changing or ready-made brilliant ideas for new stuff. My plan is just to try to help a bit. Maybe I will feel more radical once I have been doing it for a while. Let’s see.</p>
<p>Anyway, must dash – I’m off to buy a really boring suit and sensible shoes!</p><xhtml:img xmlns:xhtml="http://www.w3.org/1999/xhtml" src="http://feeds.feedburner.com/~r/typepad/1209124633s3548/nelson_crooms_blog/~4/WL3rLqji1vY" height="1" width="1" /></div></content>



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    <entry>
        <title>E-Learning Awards 2011</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/typepad/1209124633s3548/nelson_crooms_blog/~3/MPGZqc8l67Q/elearning-awards-2011.html" />
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        <id>tag:typepad.com,2003:post-6a00e55211836688340153932eeb50970b</id>
        <published>2011-11-17T15:01:59+00:00</published>
        <updated>2011-11-17T15:02:56+00:00</updated>
        <summary>by Alan Nelson And so the day came that I had for once not been looking forward to. The E-Learning Awards 2011 Gala Dinner: posh frocks and bow ties; champagne and small talk; the announcement of all the winners; joy...</summary>
        <author>
            <name>Alan Nelson</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="CPD" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Current Affairs" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="General training" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Learning &amp; Development" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Online learning" />
        
        
<content type="xhtml" xml:lang="en-GB" xml:base="http://blog.nelsoncroom.com/nelson_crooms_blog/"><div xmlns="http://www.w3.org/1999/xhtml"><p><img align="left" alt="Alan" src="http://blog.nelsoncroom.com/photoAlan_mini.jpg" /><em>by Alan Nelson</em></p>
<p> </p>
<p>And so the day came that I had for once not been looking forward to. The <a href="http://www.elearningage.co.uk/awards.aspx/" target="_blank" title="E-Learning Awards homepage">E-Learning Awards</a> 2011 Gala Dinner: posh frocks and bow ties; champagne and small talk; the announcement of all the winners; joy for some and disappointment for others;  but for us the inevitable handing over of our crown as <em>E-Learning Development Company of the Year</em>.</p>
<p>As luck would have it I spent the day at a <a href="http://www.parnglobal.com/" target="_blank" title="E-Learning Awards homepage">PARN</a> conference so I casually dropped it into every conversation: “Have I mentioned that we are “currently” <em>E-Learning Development Company of the Year</em>?” It was my last chance after all! As it turned out, from the looks on people’s faces I think I probably had mentioned it a couple of times.</p>
<p>Then back to the office to don our glad rags and Jacqui and I were soon in a taxi on our way to Grosvenor Square. For the first year I can remember we knew we hadn’t won anything - for the simple reason that we hadn’t entered!</p>
<p>Instead, I had volunteered to be a judge. The process had started a couple of months before, when for each of two categories I was confronted by a large pile of submissions to read through. I don’t think I had ever realised how hard the judges work. It took me at least half a day to read through the entries in each category and then another to discuss it with fellow judges and come up with the two shortlists. And it was clear that everyone else had spent as long on it as me. The final stage was a day on each category listening to the presentations from the short-listed companies. The standard was extremely high and I thought it would be difficult to agree a winner, but in the end in both categories I was involved with we all came to the same conclusion.</p>
<p>Back to the day itself and I found that one of the winners of a category I had judged was sitting on our table, so I had to keep a particularly straight, poker face! I listened to the winners being announced one by one, until we eventually got to the last category. And the <em>2011 E-Learning Development Company of the Year</em> is ........ <a href="http://www.unitrain.com/" target="_blank" title="Unicorn Training homepage">Unicorn Training</a>.</p>
<p>I was delighted. I cannot think of any other company I would be happier to hand over our crown to. I have known Neil McWilliams for 12 years, having met him when he and I were first starting out with our respective ventures. He is a serious professional and always has something interesting to share. Like us, Unicorn adopt a publishing model, building things once and selling them lots of times. And like us they succeed because they take their customers seriously and make sure they are delighted.</p>
<p>So congratulations to Unicorn. Be sure to mention your award wherever you go!</p><xhtml:img xmlns:xhtml="http://www.w3.org/1999/xhtml" src="http://feeds.feedburner.com/~r/typepad/1209124633s3548/nelson_crooms_blog/~4/MPGZqc8l67Q" height="1" width="1" /></div></content>



    <feedburner:origLink>http://blog.nelsoncroom.com/nelson_crooms_blog/2011/11/elearning-awards-2011.html</feedburner:origLink></entry>
    <entry>
        <title>Updated Employment Law course</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/typepad/1209124633s3548/nelson_crooms_blog/~3/TxKj-sY049Q/updated-employment-law-course.html" />
        <link rel="replies" type="text/html" href="http://blog.nelsoncroom.com/nelson_crooms_blog/2011/10/updated-employment-law-course.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-6a00e552118366883401539233c69d970b</id>
        <published>2011-10-10T16:26:48+01:00</published>
        <updated>2011-10-10T16:26:48+01:00</updated>
        <summary>by Andrew Turner Nelson Croom has today launched a new edition of our Employment Law course. Employment law changes frequently and we make sure that all changes are incorporated into the course on a regular basis. Every once in a...</summary>
        <author>
            <name>Andrew Turner</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="CPD" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Current Affairs" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Distance learning" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="General training" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Learning &amp; Development" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Online learning" />
        
        
<content type="xhtml" xml:lang="en-GB" xml:base="http://blog.nelsoncroom.com/nelson_crooms_blog/"><div xmlns="http://www.w3.org/1999/xhtml"><p><img align="left" alt="Andrew" src="http://blog.nelsoncroom.com/photoAT_filter.jpg" /><em>by Andrew Turner</em></p>
<p> </p>
<p><a href="http://www.nelsoncroom.co.uk" target="_blank" title="Nelson Croom homepage">Nelson Croom</a> has today launched a new edition of our <a href="http://www.nelsoncroom.co.uk/PB-ProfDevPort-Employmentlawmanagers.htm" target="_blank" title="Employment Law course information">Employment Law</a> course. Employment law changes frequently and we make sure that all changes are incorporated into the course on a regular basis. Every once in a while we consolidate all the updates, refresh the learning activities and the design into a brand new edition.</p>
<p>All learners’ answers have been kept so that they can continue working their way through the course as they please. If you want more information on this update or on our planned future updates you can <a href="mailto:andrew.turner@nelsoncroom.co.uk?subject=Updated course">contact us</a>.</p><xhtml:img xmlns:xhtml="http://www.w3.org/1999/xhtml" src="http://feeds.feedburner.com/~r/typepad/1209124633s3548/nelson_crooms_blog/~4/TxKj-sY049Q" height="1" width="1" /></div></content>



    <feedburner:origLink>http://blog.nelsoncroom.com/nelson_crooms_blog/2011/10/updated-employment-law-course.html</feedburner:origLink></entry>
    <entry>
        <title>Practice Management: Building and Growing your Firm</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/typepad/1209124633s3548/nelson_crooms_blog/~3/FCLVdc9lB28/practice-management-building-and-growing-your-firm.html" />
        <link rel="replies" type="text/html" href="http://blog.nelsoncroom.com/nelson_crooms_blog/2011/10/practice-management-building-and-growing-your-firm.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-6a00e5521183668834015435f037cc970c</id>
        <published>2011-10-06T16:00:24+01:00</published>
        <updated>2011-10-06T16:09:24+01:00</updated>
        <summary>by Andrew Turner Nelson Croom are pleased to bring you the next online CPD course in our series aimed at helping you build and sustain your professional practice. Building and Growing your Firm, the third in this eight part series,...</summary>
        <author>
            <name>Andrew Turner</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="CPD" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Current Affairs" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Distance learning" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="General training" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Online learning" />
        
        
<content type="xhtml" xml:lang="en-GB" xml:base="http://blog.nelsoncroom.com/nelson_crooms_blog/"><div xmlns="http://www.w3.org/1999/xhtml"><p><img align="left" alt="Andrew" src="http://blog.nelsoncroom.com/photoAT_filter.jpg" /><em>by Andrew Turner</em></p>
<p> </p>
<p>Nelson Croom are pleased to bring you the next online CPD course in our series aimed at helping you build and sustain your professional practice.</p>
<p><a href="http://www.nelsoncroom.co.uk/PB-AccFinPort-BuildingAndGrowingYourFirm.htm" target="_blank" title="Building and Growing your Firm course information">Building and Growing your Firm</a>, the third in this eight part series, looks at issues such as developing a growth strategy, coping with increased regulation and competition, marketing, and how to enhance the “culture” of your firm. The course follows on from <a href="http://www.nelsoncroom.co.uk/PB-AccFinPort-PlanningYourFirm.htm" target="_blank" title="Planning for your Firm course information">Planning for your Firm</a> and <a href="http://www.nelsoncroom.co.uk/PB-AccFinPort-PracticeModelsAndNetworks.htm" target="_blank" title="Practice Models and Networks course information">Practice Models and Networks</a>, which were launched earlier in the year.</p>
<p>The Practice Management series is based on the Guide to Practice Management for Small and Medium Sized Practices and has been produced with the permission of IFAC.</p><xhtml:img xmlns:xhtml="http://www.w3.org/1999/xhtml" src="http://feeds.feedburner.com/~r/typepad/1209124633s3548/nelson_crooms_blog/~4/FCLVdc9lB28" height="1" width="1" /></div></content>



    <feedburner:origLink>http://blog.nelsoncroom.com/nelson_crooms_blog/2011/10/practice-management-building-and-growing-your-firm.html</feedburner:origLink></entry>
    <entry>
        <title>And the winner is …</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/typepad/1209124633s3548/nelson_crooms_blog/~3/kkdCJxs50s8/and-the-winner-is-.html" />
        <link rel="replies" type="text/html" href="http://blog.nelsoncroom.com/nelson_crooms_blog/2011/09/and-the-winner-is-.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-6a00e5521183668834015435cc8f93970c</id>
        <published>2011-09-30T13:38:39+01:00</published>
        <updated>2011-09-30T13:38:39+01:00</updated>
        <summary>by Alan Nelson So the judging of the e-learning awards is finished for the year. This is the first time I have acted as a judge, so how was it? Well firstly, it’s quite a lot of work. Overall I...</summary>
        <author>
            <name>Alan Nelson</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="CPD" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Current Affairs" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Distance learning" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="General training" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Learning &amp; Development" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Learning design" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Learning styles" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Online learning" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Professional associations" />
        
        
<content type="xhtml" xml:lang="en-GB" xml:base="http://blog.nelsoncroom.com/nelson_crooms_blog/"><div xmlns="http://www.w3.org/1999/xhtml"><p><img align="left" alt="Alan" src="http://blog.nelsoncroom.com/photoAlan_mini.jpg" /><em>by Alan Nelson</em></p>
<p> </p>
<p>So the judging of the <a href="http://www.elearningage.co.uk/awards.aspx" target="_blank" title="E-learning awards">e-learning awards</a> is finished for the year. This is the first time I have acted as a judge, so how was it? Well firstly, it’s quite a lot of work. Overall I had forty submissions to read in two categories, which took me more than a day. Some were good, some had flaws but all were interesting. There were three judges in each category and we talked through the entries to establish a shortlist. This was fairly straight forward. Basically if the project was noticeably good in some way and didn’t fall significantly short of the mark in any of the stated criteria, it tended to get onto the shortlist.</p>
<p>Next was judges houses. I want the groups. I want the groups. Only kidding. Next was two days of face to face presentations, one for each category. I turned up wondering what it would be like. I have been on the other side of the fence presenting submissions, but I hadn’t been in the judges’ shoes before. I had done my research though. I had practiced being Simon Cowell (“I don’t like this.....[long pause] I love it!”) and Louis Walsh (“This is just what the elearning awards are all about”). But I quickly found that such preparation was unhelpful. What we did, for those looking for tips on how to win, was to listen to the presentations and decide how we thought they stacked up against the stated criteria for that award. Nothing more mysterious than that. If you want to win outright, you need to be good on every count.</p>
<p>For obvious reasons I can’t go into much detail about the entrants and our decision making but I can say a couple of things:</p>
<ul>
<li>I was impressed by my fellow judges. They took the job seriously and thought deeply about how to arrive at the fairest outcome.</li>
<li>The quality of the entrants was high. All the shortlisted projects had something about them that was admirable.</li>
<li>I was impressed with the honestly and openness of the candidates. Straight questions got straight answers, even when they weren’t exactly what they would have wanted to tell us.</li>
<li>It is hard for a project to be good in every way. Was the need properly researched? Did it have a strong theoretical underpinning to the learning design? Were the outcomes measured? Did the results demonstrate clearly that the objectives had been met? And once they had scored a yes in all of those, there remained the question of whether we thought it was an example of excellence in itself?</li>
</ul>
<p>So well done to everyone. They can’t all win and while it is true that all the shortlisted candidates are winners, having been on the other side both successfully and unsuccessfully, I do understand that the former is infinitely preferable. But I will be looking forward to the awards evening in November and the chance to celebrate the quality and commitment of all those involved with the finalists.</p><xhtml:img xmlns:xhtml="http://www.w3.org/1999/xhtml" src="http://feeds.feedburner.com/~r/typepad/1209124633s3548/nelson_crooms_blog/~4/kkdCJxs50s8" height="1" width="1" /></div></content>



    <feedburner:origLink>http://blog.nelsoncroom.com/nelson_crooms_blog/2011/09/and-the-winner-is-.html</feedburner:origLink></entry>
    <entry>
        <title>Last Minute Learners</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/typepad/1209124633s3548/nelson_crooms_blog/~3/DOqwHB6gPr8/last-minute-learners.html" />
        <link rel="replies" type="text/html" href="http://blog.nelsoncroom.com/nelson_crooms_blog/2011/09/last-minute-learners.html" thr:count="2" thr:updated="2011-10-19T16:11:18+01:00" />
        <id>tag:typepad.com,2003:post-6a00e5521183668834015435b4915b970c</id>
        <published>2011-09-26T14:36:17+01:00</published>
        <updated>2011-09-26T14:30:00+01:00</updated>
        <summary>by Andrew Turner People learn best when they are engaged, interested and having fun. This was always true for me and it is clear, when I spend time with my young niece or watch my partner, who’s a primary school...</summary>
        <author>
            <name>Andrew Turner</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="CPD" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Current Affairs" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Distance learning" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Engaging learners" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="General training" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Learning &amp; Development" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Learning design" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Learning styles" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Online learning" />
        
        
<content type="xhtml" xml:lang="en-GB" xml:base="http://blog.nelsoncroom.com/nelson_crooms_blog/"><div xmlns="http://www.w3.org/1999/xhtml"><p><img align="left" alt="Andrew" src="http://blog.nelsoncroom.com/photoAT_filter.jpg" /><em>by Andrew Turner</em></p>
<p> </p>
<p>People learn best when they are engaged, interested and having fun. This was always true for me and it is clear, when I spend time with my young niece or watch my partner, who’s a primary school teacher, planning her lessons, that it is the case for children of all ages.</p>
<p><a href="http://blog.nelsoncroom.com/.a/6a00e5521183668834014e8bd4d2d6970d-pi" style="float: right;"><img alt="OffButton" border="0" class="asset  asset-image at-xid-6a00e5521183668834014e8bd4d2d6970d" height="312" src="http://blog.nelsoncroom.com/.a/6a00e5521183668834014e8bd4d2d6970d-800wi" style="margin: 0px 0px 5px 5px;" title="OffButton" width="218" /></a> And this shouldn’t stop when we leave educational institutions. There isn’t an ‘off switch’ which flips when we no longer have a teacher in front of us. Why would our learning style change once we reach a certain age? Yes our interests and approach to learning are likely to be very different, but the fundamental aspects of how we learn are a constant throughout our lives.</p>
<p>This is something that e-learning can capitalise on by offering a ‘student-centric’ approach to adult learning, whether it be for CPD, qualifications or personal fulfilment. For many people the thought of being taught in a classroom with a teacher taking you through a topic, is not a pleasant idea. It’s unlikely to be fun, interesting or engaging. E-learning offers a unique way for learners to remain immersed in their learning. By putting them at the centre of the experience they are able to pick the route best suited to them and which provides the best results.</p>
<p>Not all of our learning habits are good though. I for one was always a ‘last minute learner’ staying up late to meet a deadline, with a week to complete a 12,000 word essay! I like to think pressure helped me perform but some of my friends said I was unmotivated and ‘lucky’ to get away with it. I’m sure I wasn’t the only person to work this way.</p>
<p>This is certainly born out each year as I watch professionals sign up to complete their CPD. No matter what good intentions we all have, in my experience, the majority of CPD is completed in the last two months of the year. That’s also where e-learning comes into play. How much CPD have you got left to do? How are you going to complete it?</p>
<p><a href="http://blog.nelsoncroom.com/.a/6a00e5521183668834015391e119f7970b-pi" style="float: right;"><img alt="TimeForAction" border="0" class="asset  asset-image at-xid-6a00e5521183668834015391e119f7970b image-full" height="198" src="http://blog.nelsoncroom.com/.a/6a00e5521183668834015391e119f7970b-800wi" style="margin: 0px 0px 5px 5px;" title="TimeForAction" width="260" /></a> With e-learning you can complete the courses when you want. You aren’t tied down to the dates when a learning provider could secure the hire of a suitable room, or when you can get time off work. All you need is a computer and internet connection and you can do the course when you want.</p>
<p>Of course this isn’t the way everybody learns, and e-learning isn’t just aimed at those who do this, it truly is there 24/7 365 days a year. But this is an added benefit of learning online, and another way that it caters for the learning preferences of those ‘last minute learners’, who like me, like a bit of pressure.</p><xhtml:img xmlns:xhtml="http://www.w3.org/1999/xhtml" src="http://feeds.feedburner.com/~r/typepad/1209124633s3548/nelson_crooms_blog/~4/DOqwHB6gPr8" height="1" width="1" /></div></content>



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