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    <title>Didier Grossemy - Digital Marketing Blog</title>
    
    
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    <id>tag:typepad.com,2003:weblog-1654988</id>
    <updated>2011-01-16T17:32:08+11:00</updated>
    <subtitle>Didier Grossemy is a self made millionaire and owes his success to an in depth knowledge of Digital Marketing. Didier Grossemy is the Internet Guru that has built some of the largest brands in the world over the Internet. Didier Grossemy provides you intimate business and digital marketing knowledge. Enjoy…</subtitle>
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        <title>We Know that you can't live without your iPAd</title>
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        <id>tag:typepad.com,2003:post-6a00e5527c2bfb88330148c7a8e030970c</id>
        <published>2011-01-16T17:32:08+11:00</published>
        <updated>2011-01-16T17:34:02+11:00</updated>
        <summary>What if technology and “Objects of Desire” could completely transform our social behaviour? What if one man could change your life forever... This man is the brilliant mastermind and industrial designer of the millennium. It's an amazing thing that one...</summary>
        <author>
            <name>Didier Grossemy</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Business" />
        
        <category scheme="http://sixapart.com/ns/types#tag" term="apple" />
        <category scheme="http://sixapart.com/ns/types#tag" term="steve jobs" />
        
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<div xmlns="http://www.w3.org/1999/xhtml">What if technology and “Objects of Desire” could completely transform our social behaviour?  What if one man could change your life forever... 

This man is the brilliant mastermind and industrial designer of the millennium.  It's an amazing thing that one company can create such a social impact that everyone else has no choice but to copy or die.  First was the iPhone and of course now every phone look like an iPhone and now the iPad that everyone is copying. 

It must be incredible to be the company that not only create the trend but also the economy.   

To save you time this is the information available on Wikipedia about Steve Jobs.  Steven Paul Jobs (born February 24, 1955) is an American business magnate and inventor. He is the co-founder and chief executive officer of Apple. 

Jobs also previously served as chief executive of Pixar Animation Studios; he became a member of the board of The Walt Disney Company in 2006, following the acquisition of Pixar by Disney. He was credited in the 1995 movie Toy Story as an executive producer.  In the late 1970s, Jobs, with Apple co-founder Steve Wozniak, Mike Markkula,and others, designed, developed, and marketed one of the first commercially successful lines of personal computers, the Apple II series. In the early 1980s, Jobs was among the first to see the commercial potential of the mouse-driven graphical user interface which led to the creation of the Macintosh.

After losing a power struggle with the board of directors in 1984,Jobs resigned from Apple and founded NeXT, a computer platform development company specializing in the higher education and business markets. Apple's subsequent 1996 buyout of NeXT brought Jobs back to the company he co-founded, and he has served as its CEO since 1997.  In 1986, he acquired the computer graphics division of Lucasfilm Ltd which was spun off as Pixar Animation Studios.He remained CEO and majority shareholder until its acquisition by the Walt Disney company in 2006. 

Jobs is currently a member of Disney's Board of Directors.  Jobs' history in business has contributed much to the symbolic image of the idiosyncratic, individualistic Silicon Valley entrepreneur, emphasizing the importance of design and understanding the crucial role aesthetics play in public appeal. His work driving forward the development of products that are both functional and elegant has earned him a devoted following.  Jobs is listed as either primary inventor or co-inventor in over 230 awarded patents or patent applications related to a range of technologies from actual computer and portable devices to user interfaces (including touch-based), speakers, keyboards, power adapters, staircases, clasps, sleeves, lanyards and packages.</div>
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    <entry>
        <title>Didier Grossemy - Eye Tracking Home Page Study</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/typepad/1211680000s29812/didier_grossemy_blog/~3/y3MLiW9A4es/didier-grossemy-eye-tracking-home-page-study.html" />
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        <id>tag:typepad.com,2003:post-6a00e5527c2bfb88330120a62f6b82970c</id>
        <published>2009-10-11T22:01:18+11:00</published>
        <updated>2009-10-11T22:36:49+11:00</updated>
        <summary>Didier Grossemy Eye Tracking Landing Page Study</summary>
        <author>
            <name>Didier Grossemy</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Digital Marketing" />
        
        
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&lt;div xmlns="http://www.w3.org/1999/xhtml"&gt;&lt;p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; mso-layout-grid-align: none"&gt;&lt;strong&gt;&lt;span lang="EN-US" style="FONT-FAMILY: &amp;#39;Calibri&amp;#39;,&amp;#39;sans-serif&amp;#39;; FONT-SIZE: 16pt; mso-bidi-font-size: 12.0pt; mso-bidi-font-family: Verdana"&gt;&lt;a href="http://www.linkedin.com/in/grossemy" target="_blank" title="Didier Grossemy Linkedin"&gt;Didier Grossemy &lt;/a&gt;Eye tracking Landing Page Study&lt;/span&gt;&lt;/strong&gt;&lt;strong&gt;&lt;span lang="EN-US" style="FONT-FAMILY: &amp;#39;Calibri&amp;#39;,&amp;#39;sans-serif&amp;#39;; mso-bidi-font-family: Verdana"&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/strong&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; mso-layout-grid-align: none"&gt;&lt;strong style="mso-bidi-font-weight: normal"&gt;&lt;span lang="EN-US" style="FONT-FAMILY: &amp;#39;Calibri&amp;#39;,&amp;#39;sans-serif&amp;#39;; mso-bidi-font-family: &amp;#39;Book Antiqua&amp;#39;"&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/strong&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; mso-layout-grid-align: none"&gt;&lt;span lang="EN-US" style="FONT-FAMILY: &amp;#39;Calibri&amp;#39;,&amp;#39;sans-serif&amp;#39;; mso-bidi-font-family: &amp;#39;Book Antiqua&amp;#39;"&gt;&lt;o:p&gt;&lt;a href="http://www.linkedin.com/in/grossemy" target="_blank" title="Didier Grossemy Linkedin Profile"&gt;Didier Grossemy&lt;/a&gt; expertise has strategically guided some of the largest companies in the world to the Internet space. From publicly listed Telecommunication companies, Shopping centres, Fashion designers, Insurance groups to launching 140 content managed websites for the “&lt;a href="http://www.lemeridien.com" target="_blank" title="Le Meridien Hotels Website"&gt;Le Meridien&lt;/a&gt;” five stars hotel group to implementing the first interactive environment for Columbia Tristar Films. There is a science to engineering complex database CRM to easy to use system for brands like &lt;a href="http://ferrari.com" target="_blank" title="Ferrari Website"&gt;Ferrari&lt;/a&gt; or launching powerful e-stores for the likes of the Oroton group.&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; mso-layout-grid-align: none"&gt;&lt;span lang="EN-US" style="FONT-FAMILY: &amp;#39;Calibri&amp;#39;,&amp;#39;sans-serif&amp;#39;; mso-bidi-font-family: &amp;#39;Book Antiqua&amp;#39;"&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; mso-layout-grid-align: none"&gt;&lt;strong style="mso-bidi-font-weight: normal"&gt;&lt;span lang="EN-US" style="FONT-FAMILY: &amp;#39;Calibri&amp;#39;,&amp;#39;sans-serif&amp;#39;; mso-bidi-font-family: &amp;#39;Book Antiqua&amp;#39;"&gt;As a specialist, &lt;a href="http://www.linkedin.com/in/grossemy" target="_blank" title="Didier Grossemy Linkedin Profile"&gt;Didier Grossemy&lt;/a&gt; says that t&lt;/span&gt;&lt;/strong&gt;&lt;strong style="mso-bidi-font-weight: normal"&gt;&lt;span lang="EN-US" style="FONT-FAMILY: &amp;#39;Calibri&amp;#39;,&amp;#39;sans-serif&amp;#39;; mso-bidi-font-family: &amp;#39;Book Antiqua&amp;#39;"&gt;he average American reads perhaps 50 words in 20 seconds. &lt;/span&gt;&lt;/strong&gt;&lt;span lang="EN-US" style="FONT-FAMILY: &amp;#39;Calibri&amp;#39;,&amp;#39;sans-serif&amp;#39;; mso-bidi-font-family: &amp;#39;Book Antiqua&amp;#39;"&gt;In partnership with eye-movement experts Eyetools Inc., MarketingSherpa conducted this study to find out:&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; mso-layout-grid-align: none"&gt;&lt;strong&gt;&lt;span lang="EN-US" style="FONT-FAMILY: &amp;#39;Calibri&amp;#39;,&amp;#39;sans-serif&amp;#39;; mso-bidi-font-family: &amp;#39;Book Antiqua&amp;#39;"&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/strong&gt;&lt;/p&gt;
&lt;ol style="MARGIN-TOP: 0cm" type="1"&gt;
&lt;li class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; mso-layout-grid-align: none; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt"&gt;&lt;span lang="EN-US" style="FONT-FAMILY: &amp;#39;Calibri&amp;#39;,&amp;#39;sans-serif&amp;#39;; mso-bidi-font-family: &amp;#39;Book Antiqua&amp;#39;"&gt;How do people read landing pages? &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;
&lt;li class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; mso-layout-grid-align: none; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt"&gt;&lt;span lang="EN-US" style="FONT-FAMILY: &amp;#39;Calibri&amp;#39;,&amp;#39;sans-serif&amp;#39;; mso-bidi-font-family: &amp;#39;Book Antiqua&amp;#39;"&gt;Do eyes move in a uniform way?&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt; 
&lt;li class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; mso-layout-grid-align: none; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt"&gt;&lt;span lang="EN-US" style="FONT-FAMILY: &amp;#39;Calibri&amp;#39;,&amp;#39;sans-serif&amp;#39;; mso-bidi-font-family: &amp;#39;Book Antiqua&amp;#39;"&gt;What role do images play? &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;
&lt;li class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; mso-layout-grid-align: none; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt"&gt;&lt;span lang="EN-US" style="FONT-FAMILY: &amp;#39;Calibri&amp;#39;,&amp;#39;sans-serif&amp;#39;; mso-bidi-font-family: &amp;#39;Book Antiqua&amp;#39;"&gt;We knew that images draw the eye, but how much?&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt; 
&lt;li class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; mso-layout-grid-align: none; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt"&gt;&lt;span lang="EN-US" style="FONT-FAMILY: &amp;#39;Calibri&amp;#39;,&amp;#39;sans-serif&amp;#39;; mso-bidi-font-family: &amp;#39;Book Antiqua&amp;#39;"&gt;How important are they? &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;
&lt;li class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; mso-layout-grid-align: none; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt"&gt;&lt;span lang="EN-US" style="FONT-FAMILY: &amp;#39;Calibri&amp;#39;,&amp;#39;sans-serif&amp;#39;; mso-bidi-font-family: &amp;#39;Book Antiqua&amp;#39;"&gt;Which images are more compelling than others?&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt; 
&lt;li class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; mso-layout-grid-align: none; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt"&gt;&lt;span lang="EN-US" style="FONT-FAMILY: &amp;#39;Calibri&amp;#39;,&amp;#39;sans-serif&amp;#39;; mso-bidi-font-family: &amp;#39;Book Antiqua&amp;#39;"&gt;How do people move through a page? &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/li&gt;
&lt;/li&gt;&lt;/li&gt;&lt;/li&gt;&lt;/li&gt;&lt;/li&gt;&lt;/li&gt;&lt;/ol&gt;
&lt;p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; mso-layout-grid-align: none"&gt;&lt;strong&gt;&lt;span lang="EN-US" style="FONT-FAMILY: &amp;#39;Calibri&amp;#39;,&amp;#39;sans-serif&amp;#39;; COLOR: black; mso-bidi-font-family: &amp;#39;Book Antiqua&amp;#39;"&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/strong&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; mso-layout-grid-align: none"&gt;&lt;strong style="mso-bidi-font-weight: normal"&gt;&lt;span lang="EN-US" style="FONT-FAMILY: &amp;#39;Calibri&amp;#39;,&amp;#39;sans-serif&amp;#39;; COLOR: black; mso-bidi-font-family: &amp;#39;Book Antiqua&amp;#39;; mso-bidi-font-style: italic"&gt;Lesson #1&lt;em&gt;. &lt;/em&gt;&lt;/span&gt;&lt;/strong&gt;&lt;span lang="EN-US" style="FONT-FAMILY: &amp;#39;Calibri&amp;#39;,&amp;#39;sans-serif&amp;#39;; COLOR: black; mso-bidi-font-family: &amp;#39;Book Antiqua&amp;#39;"&gt;Visitors briefly scan — not read — pages.&lt;strong style="mso-bidi-font-weight: normal"&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/strong&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; mso-layout-grid-align: none"&gt;&lt;strong style="mso-bidi-font-weight: normal"&gt;&lt;span lang="EN-US" style="FONT-FAMILY: &amp;#39;Calibri&amp;#39;,&amp;#39;sans-serif&amp;#39;; COLOR: black; mso-bidi-font-family: &amp;#39;Book Antiqua&amp;#39;"&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/strong&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; mso-layout-grid-align: none"&gt;&lt;strong style="mso-bidi-font-weight: normal"&gt;&lt;span lang="EN-US" style="FONT-FAMILY: &amp;#39;Calibri&amp;#39;,&amp;#39;sans-serif&amp;#39;; COLOR: black; mso-bidi-font-family: &amp;#39;Book Antiqua&amp;#39;; mso-bidi-font-style: italic"&gt;Lesson #2&lt;/span&gt;&lt;/strong&gt;&lt;strong style="mso-bidi-font-weight: normal"&gt;&lt;span lang="EN-US" style="FONT-FAMILY: &amp;#39;Calibri&amp;#39;,&amp;#39;sans-serif&amp;#39;; COLOR: black; mso-bidi-font-family: &amp;#39;Book Antiqua&amp;#39;"&gt;. &lt;/span&gt;&lt;/strong&gt;&lt;span lang="EN-US" style="FONT-FAMILY: &amp;#39;Calibri&amp;#39;,&amp;#39;sans-serif&amp;#39;; COLOR: black; mso-bidi-font-family: &amp;#39;Book Antiqua&amp;#39;"&gt;The upper left corner is always looked at.&lt;strong style="mso-bidi-font-weight: normal"&gt; &lt;o:p&gt;&lt;/o:p&gt;&lt;/strong&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; mso-layout-grid-align: none"&gt;&lt;span lang="EN-US" style="FONT-FAMILY: &amp;#39;Calibri&amp;#39;,&amp;#39;sans-serif&amp;#39;; COLOR: black; mso-bidi-font-family: &amp;#39;Book Antiqua&amp;#39;"&gt;It means the screen real estate directly below your site logo is high value property &lt;strong style="mso-bidi-font-weight: normal"&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/strong&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; mso-layout-grid-align: none"&gt;&lt;span lang="EN-US" style="FONT-FAMILY: &amp;#39;Calibri&amp;#39;,&amp;#39;sans-serif&amp;#39;; COLOR: black; mso-bidi-font-family: ArialMT"&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; mso-layout-grid-align: none"&gt;&lt;strong style="mso-bidi-font-weight: normal"&gt;&lt;span lang="EN-US" style="FONT-FAMILY: &amp;#39;Calibri&amp;#39;,&amp;#39;sans-serif&amp;#39;; COLOR: black; mso-bidi-font-family: &amp;#39;Book Antiqua&amp;#39;; mso-bidi-font-style: italic"&gt;Lesson #3&lt;/span&gt;&lt;/strong&gt;&lt;strong style="mso-bidi-font-weight: normal"&gt;&lt;span lang="EN-US" style="FONT-FAMILY: &amp;#39;Calibri&amp;#39;,&amp;#39;sans-serif&amp;#39;; COLOR: black; mso-bidi-font-family: &amp;#39;Book Antiqua&amp;#39;"&gt;. &lt;/span&gt;&lt;/strong&gt;&lt;span lang="EN-US" style="FONT-FAMILY: &amp;#39;Calibri&amp;#39;,&amp;#39;sans-serif&amp;#39;; COLOR: black; mso-bidi-font-family: &amp;#39;Book Antiqua&amp;#39;"&gt;People look at people.&lt;strong style="mso-bidi-font-weight: normal"&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/strong&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; mso-layout-grid-align: none"&gt;&lt;span lang="EN-US" style="FONT-FAMILY: &amp;#39;Calibri&amp;#39;,&amp;#39;sans-serif&amp;#39;; COLOR: black; mso-bidi-font-family: &amp;#39;Book Antiqua&amp;#39;"&gt;If there&amp;#39;s a human face anywhere above the scroll on a landing page, all of your visitors&amp;#39; eyes will be drawn to it — probably well before they bother to read your copy. In fact, human faces can prove a real distraction from the conversion message. &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; mso-layout-grid-align: none"&gt;&lt;span lang="EN-US" style="FONT-FAMILY: &amp;#39;Calibri&amp;#39;,&amp;#39;sans-serif&amp;#39;; COLOR: black; mso-bidi-font-family: &amp;#39;Book Antiqua&amp;#39;"&gt;You only have eight seconds maximum to convince at least 50% of your visitors to stick around in order to be converted. Why waste that time on any image that&amp;#39;s not relevant?&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; mso-layout-grid-align: none"&gt;&lt;em&gt;&lt;span lang="EN-US" style="FONT-FAMILY: &amp;#39;Calibri&amp;#39;,&amp;#39;sans-serif&amp;#39;; COLOR: black; mso-bidi-font-family: &amp;#39;Book Antiqua&amp;#39;"&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/em&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; mso-layout-grid-align: none"&gt;&lt;strong style="mso-bidi-font-weight: normal"&gt;&lt;span lang="EN-US" style="FONT-FAMILY: &amp;#39;Calibri&amp;#39;,&amp;#39;sans-serif&amp;#39;; COLOR: black; mso-bidi-font-family: &amp;#39;Book Antiqua&amp;#39;; mso-bidi-font-style: italic"&gt;Lesson #4&lt;/span&gt;&lt;/strong&gt;&lt;strong style="mso-bidi-font-weight: normal"&gt;&lt;span lang="EN-US" style="FONT-FAMILY: &amp;#39;Calibri&amp;#39;,&amp;#39;sans-serif&amp;#39;; COLOR: black; mso-bidi-font-family: &amp;#39;Book Antiqua&amp;#39;"&gt;. &lt;/span&gt;&lt;/strong&gt;&lt;span lang="EN-US" style="FONT-FAMILY: &amp;#39;Calibri&amp;#39;,&amp;#39;sans-serif&amp;#39;; COLOR: black; mso-bidi-font-family: &amp;#39;Book Antiqua&amp;#39;"&gt;Keep your hero shot on the left side.&lt;strong style="mso-bidi-font-weight: normal"&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/strong&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; mso-layout-grid-align: none"&gt;&lt;span lang="EN-US" style="FONT-FAMILY: &amp;#39;Calibri&amp;#39;,&amp;#39;sans-serif&amp;#39;; COLOR: black; mso-bidi-font-family: &amp;#39;Book Antiqua&amp;#39;"&gt;Also, people are fairly lazy, so if the hero shot is at the right side of the page, it&amp;#39;s a bit harder for them to yank their eye back to read your copy to the left of it. In their minds, they already &amp;quot;read&amp;quot; it when they skipped from the top left corner of the page over to your hero shot on the right. Now you are forcing them to &amp;quot;go back.&amp;quot; It&amp;#39;s less than optimal.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; mso-layout-grid-align: none"&gt;&lt;span lang="EN-US" style="FONT-FAMILY: &amp;#39;Calibri&amp;#39;,&amp;#39;sans-serif&amp;#39;; COLOR: black; mso-bidi-font-family: &amp;#39;Book Antiqua&amp;#39;"&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; mso-layout-grid-align: none"&gt;&lt;strong style="mso-bidi-font-weight: normal"&gt;&lt;span lang="EN-US" style="FONT-FAMILY: &amp;#39;Calibri&amp;#39;,&amp;#39;sans-serif&amp;#39;; COLOR: black; mso-bidi-font-family: &amp;#39;Book Antiqua&amp;#39;; mso-bidi-font-style: italic"&gt;Lesson #5. &lt;/span&gt;&lt;/strong&gt;&lt;span lang="EN-US" style="FONT-FAMILY: &amp;#39;Calibri&amp;#39;,&amp;#39;sans-serif&amp;#39;; COLOR: black; mso-bidi-font-family: &amp;#39;Book Antiqua&amp;#39;"&gt;People read captions — but not all your regular copy.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; mso-layout-grid-align: none"&gt;&lt;span lang="EN-US" style="FONT-FAMILY: &amp;#39;Calibri&amp;#39;,&amp;#39;sans-serif&amp;#39;; COLOR: black; mso-bidi-font-family: &amp;#39;Book Antiqua&amp;#39;"&gt;Humans’ love affair with images extends to the copy immediately below them. &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; mso-layout-grid-align: none"&gt;&lt;span lang="EN-US" style="FONT-FAMILY: &amp;#39;Calibri&amp;#39;,&amp;#39;sans-serif&amp;#39;; COLOR: black; mso-bidi-font-family: &amp;#39;Book Antiqua&amp;#39;"&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; mso-layout-grid-align: none"&gt;&lt;strong style="mso-bidi-font-weight: normal"&gt;&lt;span lang="EN-US" style="FONT-FAMILY: &amp;#39;Calibri&amp;#39;,&amp;#39;sans-serif&amp;#39;; COLOR: black; mso-bidi-font-family: &amp;#39;Book Antiqua&amp;#39;; mso-bidi-font-style: italic"&gt;Lesson #6&lt;/span&gt;&lt;/strong&gt;&lt;strong style="mso-bidi-font-weight: normal"&gt;&lt;span lang="EN-US" style="FONT-FAMILY: &amp;#39;Calibri&amp;#39;,&amp;#39;sans-serif&amp;#39;; COLOR: black; mso-bidi-font-family: &amp;#39;Book Antiqua&amp;#39;"&gt;. &lt;/span&gt;&lt;/strong&gt;&lt;span lang="EN-US" style="FONT-FAMILY: &amp;#39;Calibri&amp;#39;,&amp;#39;sans-serif&amp;#39;; COLOR: black; mso-bidi-font-family: &amp;#39;Book Antiqua&amp;#39;"&gt;Navigation bars waste valuable visitor attention.&lt;strong style="mso-bidi-font-weight: normal"&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/strong&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; mso-layout-grid-align: none"&gt;&lt;span lang="EN-US" style="FONT-FAMILY: &amp;#39;Calibri&amp;#39;,&amp;#39;sans-serif&amp;#39;; COLOR: black; mso-bidi-font-family: &amp;#39;Book Antiqua&amp;#39;"&gt;Visitors&amp;#39; love affair with images extends to navigation bars — especially vertical ones, and especially ones on pages which don&amp;#39;t have other significant images to distract attention.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;&lt;strong style="mso-bidi-font-weight: normal"&gt;&lt;span lang="EN-US" style="FONT-FAMILY: &amp;#39;Calibri&amp;#39;,&amp;#39;sans-serif&amp;#39;; COLOR: black; FONT-SIZE: 12pt; mso-bidi-font-family: &amp;#39;Book Antiqua&amp;#39;; mso-fareast-font-family: &amp;#39;Times New Roman&amp;#39;; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-font-style: italic; mso-bidi-language: AR-SA"&gt;&lt;br /&gt;&lt;/span&gt;&lt;/strong&gt;
&lt;p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; mso-layout-grid-align: none"&gt;&lt;strong style="mso-bidi-font-weight: normal"&gt;&lt;span lang="EN-US" style="FONT-FAMILY: &amp;#39;Calibri&amp;#39;,&amp;#39;sans-serif&amp;#39;; COLOR: black; mso-bidi-font-family: &amp;#39;Book Antiqua&amp;#39;; mso-bidi-font-style: italic"&gt;Lesson #7&lt;/span&gt;&lt;/strong&gt;&lt;strong style="mso-bidi-font-weight: normal"&gt;&lt;span lang="EN-US" style="FONT-FAMILY: &amp;#39;Calibri&amp;#39;,&amp;#39;sans-serif&amp;#39;; COLOR: black; mso-bidi-font-family: &amp;#39;Book Antiqua&amp;#39;"&gt;: &lt;/span&gt;&lt;/strong&gt;&lt;span lang="EN-US" style="FONT-FAMILY: &amp;#39;Calibri&amp;#39;,&amp;#39;sans-serif&amp;#39;; COLOR: black; mso-bidi-font-family: &amp;#39;Book Antiqua&amp;#39;"&gt;Hotlink wording can affect page-readership and conversions.&lt;strong style="mso-bidi-font-weight: normal"&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/strong&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; mso-layout-grid-align: none"&gt;&lt;span lang="EN-US" style="FONT-FAMILY: &amp;#39;Calibri&amp;#39;,&amp;#39;sans-serif&amp;#39;; COLOR: black; mso-bidi-font-family: &amp;#39;Book Antiqua&amp;#39;"&gt;If visitors see that you&amp;#39;ve underlined or colored any text blue (to indicate a hotlink), you better make sure that text contains copy so powerful that it stands out on its own and can make conversions happen without any of the other body copy on the page being read.&lt;/span&gt;&lt;span lang="EN-US" style="FONT-FAMILY: &amp;#39;Calibri&amp;#39;,&amp;#39;sans-serif&amp;#39;; COLOR: black; mso-bidi-font-family: Verdana"&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;&lt;/div&gt;
</content>



    <feedburner:origLink>http://grossemy.typepad.com/didier_grossemy_blog/2009/10/didier-grossemy-eye-tracking-home-page-study.html</feedburner:origLink></entry>
    <entry>
        <title>Are you open for business? </title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/typepad/1211680000s29812/didier_grossemy_blog/~3/TFXDvUMkvqY/are-you-open-for-business.html" />
        <link rel="replies" type="text/html" href="http://grossemy.typepad.com/didier_grossemy_blog/2009/09/are-you-open-for-business.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-6a00e5527c2bfb88330120a5694cd6970b</id>
        <published>2009-09-13T20:58:18+10:00</published>
        <updated>2009-09-13T20:58:18+10:00</updated>
        <summary>Apply the above metaphor to your website and you will be open for business. Professional Internet X2 Partners are trained to use my techniques to build powerful solutions that deliver real results. </summary>
        <author>
            <name>Didier Grossemy</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Web/Tech" />
        
        
<content type="xhtml" xml:lang="en-US" xml:base="http://grossemy.typepad.com/didier_grossemy_blog/">
<div xmlns="http://www.w3.org/1999/xhtml"><p class="MsoNormal" style="MARGIN: 0cm 0cm 10pt"><font face="Calibri" size="3"><a href="http://www.x2world.com/didier-grossemy.aspx"><font color="#800080" size="3">Didier Grossemy</font></a> says, so you have a website, and you are thinking, why it does not work? </font></p>
<p class="MsoNormal" style="MARGIN: 0cm 0cm 10pt"><font face="Calibri" size="3">Chances are you went to see a web/graphic designer, that’s why. .. </font></p>
<p class="MsoNormal" style="MARGIN: 0cm 0cm 10pt"><font face="Calibri" size="3">No I have nothing against the creative geniuses that graphic designers are, right the contrary and a matter of fact I employ a very large numbers of them. </font></p>
<p class="MsoNormal" style="MARGIN: 0cm 0cm 10pt"><font face="Calibri" size="3">But let’s face it the job of a graphic designer is to make things look good, not necessarily understanding your business objectives, target demographics, human behaviour, call to actions, conversion rates, cost of client acquisitions and more...</font></p>
<p class="MsoNormal" style="MARGIN: 0cm 0cm 10pt"><font face="Calibri" size="3">Yes all the above needs to exist on a strategic plan and a wire frame needs to be created with the appropriate calls to action. So here is a small tip to make it work for you, I always compare the Internet with a shop front. </font></p>
<p class="MsoNormal" style="MARGIN: 0cm 0cm 10pt"><font face="Calibri" size="3">Imagine yourself walking into a shopping centre, there is a store on the right, but the door is closed and there no light in the window, will you push the door to get in? Chances are no...</font></p>
<p class="MsoNormal" style="MARGIN: 0cm 0cm 10pt"><font face="Calibri" size="3">So to make it work, you need to think about what will make you push the door. </font></p>
<p class="MsoNormal" style="MARGIN: 0cm 0cm 10pt"><font face="Calibri" size="3">First the door should be open and products with a great price tag should probably be positioned next to the front door, then clever lighting will take you through the store. Now that you are inside the store the next challenge is the human interaction with a sales attendant that will present the products with a polished vocabulary without selling you. </font></p>
<p class="MsoNormal" style="MARGIN: 0cm 0cm 10pt"><font face="Calibri" size="3">Apply the above metaphor to your website and you will be open for business. Professional Internet X2 Partners are trained to use my techniques to build powerful solutions that deliver real results. </font></p><font face="Calibri">
<p class="MsoNormal" style="MARGIN: 0cm 0cm 10pt"><a href="http://www.x2world.com/didier-grossemy.aspx"><font color="#800080" size="3">Didier Grossemy</font></a><font size="3"> is the Founder and Executive Chairman of </font><a href="http://www.x2world.com/"><font color="#800080" size="3">X2 World</font></a><font size="3">, a global group of business consultants, creative professional marketers, technology and digital experts. Our philosophy recognises the importance of developing and sustaining long-term client relationships and effectively managing the balance between creating, communicating and delivering value. <span style="mso-spacerun: yes"> </span></font><a href="http://x2world.com/social-media.aspx"><font color="#800080" size="3">Digital Marketing</font></a><font size="3"> is no longer the "under dog" of the marketing world, campaigns and strategies are now built around digital media with digital media becoming the centre piece of any activity. </font><a href="http://x2world.com/"><font color="#800080" size="3">A digital agency</font></a><font size="3"> really needs to work at that strategic level with their clients. <span style="mso-spacerun: yes"> </span>If you are interested in exploring that sort of relationship with us then simply </font><a href="http://x2world.com/x2enquiry.html"><font color="#800080" size="3">click here</font></a><font size="3"> to contact us and we’ll gladly take you through how our thinking will be able to help your brand and your business!</font></p></font>
<p class="MsoNormal" style="MARGIN: 0cm 0cm 10pt"> </p></div>
</content>



    <feedburner:origLink>http://grossemy.typepad.com/didier_grossemy_blog/2009/09/are-you-open-for-business.html</feedburner:origLink></entry>
    <entry>
        <title>Is your brand safe? </title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/typepad/1211680000s29812/didier_grossemy_blog/~3/IOa7KN-4liw/is-your-brand-safe.html" />
        <link rel="replies" type="text/html" href="http://grossemy.typepad.com/didier_grossemy_blog/2009/09/is-your-brand-safe.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-6a00e5527c2bfb88330120a568fb75970b</id>
        <published>2009-09-13T15:06:58+10:00</published>
        <updated>2009-09-13T20:54:46+10:00</updated>
        <summary>In this age of instant communication, where the voice of one reach many, an organisation, brand and product managers needs to address seriously the issue in order to survive. </summary>
        <author>
            <name>Didier Grossemy</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Social Impact" />
        
        <category scheme="http://sixapart.com/ns/types#tag" term="didier grossemy" />
        <category scheme="http://sixapart.com/ns/types#tag" term="seo" />
        <category scheme="http://sixapart.com/ns/types#tag" term="social media" />
        <category scheme="http://sixapart.com/ns/types#tag" term="social network" />
        <category scheme="http://sixapart.com/ns/types#tag" term="social networking" />
        
<content type="html" xml:lang="en-US" xml:base="http://grossemy.typepad.com/didier_grossemy_blog/">
&lt;div xmlns="http://www.w3.org/1999/xhtml"&gt;&lt;p class="MsoNormal" style="MARGIN: 0cm 0cm 10pt"&gt;&lt;a href="http://www.x2world.com/didier-grossemy.aspx"&gt;&lt;span style="FONT-FAMILY: ; FONT-SIZE: 9px"&gt;&lt;span style="FONT-FAMILY: ; FONT-SIZE: 14px"&gt;&lt;span style="FONT-FAMILY: ; FONT-SIZE: 15px"&gt;&lt;span style="FONT-FAMILY: ; FONT-SIZE: 16px"&gt;&lt;span style="FONT-FAMILY: ; FONT-SIZE: 14px"&gt;&lt;span style="FONT-FAMILY: ; FONT-SIZE: 15px"&gt;&lt;span style="FONT-FAMILY: ; FONT-SIZE: 16px"&gt;Didier Grossemy&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/a&gt;&lt;span style="FONT-FAMILY: ; FONT-SIZE: 15px"&gt;&lt;span style="FONT-FAMILY: ; FONT-SIZE: 16px"&gt;&lt;span style="FONT-FAMILY: ; FONT-SIZE: 14px"&gt;&amp;#0160;&lt;span style="FONT-FAMILY: ; FONT-SIZE: 9px"&gt;&lt;span style="FONT-FAMILY: ; FONT-SIZE: 14px"&gt;&lt;span style="FONT-FAMILY: ; FONT-SIZE: 15px"&gt;&lt;span style="FONT-FAMILY: ; FONT-SIZE: 16px"&gt;says, we all know that the Internet has revolutionized communication and brand positioning. Great!&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="MARGIN: 0cm 0cm 10pt"&gt;&lt;span style="FONT-FAMILY: ; FONT-SIZE: 9px"&gt;&lt;span style="FONT-FAMILY: ; FONT-SIZE: 14px"&gt;&lt;span style="FONT-FAMILY: ; FONT-SIZE: 15px"&gt;&lt;span style="FONT-FAMILY: ; FONT-SIZE: 16px"&gt;&lt;strong&gt;Yes the Internet is creating new phenomena of communication that anyone can instantly use.&lt;/strong&gt; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="MARGIN: 0cm 0cm 10pt"&gt;&lt;span style="FONT-FAMILY: ; FONT-SIZE: 9px"&gt;&lt;span style="FONT-FAMILY: ; FONT-SIZE: 14px"&gt;&lt;span style="FONT-FAMILY: ; FONT-SIZE: 15px"&gt;&lt;span style="FONT-FAMILY: ; FONT-SIZE: 16px"&gt;Take the example, someone goes into a “Brand X store” or “Business Y” and makes a purchase of an item to discover later that the same item is not to the buyer’s expectation.&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="MARGIN: 0cm 0cm 10pt"&gt;&lt;span style="FONT-FAMILY: ; FONT-SIZE: 9px"&gt;&lt;span style="FONT-FAMILY: ; FONT-SIZE: 14px"&gt;&lt;span style="FONT-FAMILY: ; FONT-SIZE: 15px"&gt;&lt;span style="FONT-FAMILY: ; FONT-SIZE: 16px"&gt;In a minute that same person will send a “Twit” from his/her mobile phone (small message to her Twitter account) will tell 100 people that will tell another 100 that will another 100 and the list goes on. In about 30 minutes 1,000,000 people will know about it and then individuals in social networks and social bookmarks of all sorts will pick on the information and will put their own spin, before the press and news gets their hands on. &lt;span style="mso-spacerun: yes"&gt;&amp;#0160;&lt;/span&gt;So yes, this is a dramatised situation, but think of this...is your brand and business really safe? &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="MARGIN: 0cm 0cm 10pt"&gt;&lt;span style="FONT-FAMILY: ; FONT-SIZE: 9px"&gt;&lt;span style="FONT-FAMILY: ; FONT-SIZE: 14px"&gt;&lt;span style="FONT-FAMILY: ; FONT-SIZE: 15px"&gt;&lt;span style="FONT-FAMILY: ; FONT-SIZE: 16px"&gt;You have now 1,000,000 pages talking about you. How do you control the information flow, how do you stay on top? Can you really?&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="MARGIN: 0cm 0cm 10pt"&gt;&lt;span style="FONT-FAMILY: ; FONT-SIZE: 9px"&gt;&lt;span style="FONT-FAMILY: ; FONT-SIZE: 14px"&gt;&lt;span style="FONT-FAMILY: ; FONT-SIZE: 15px"&gt;&lt;span style="FONT-FAMILY: ; FONT-SIZE: 16px"&gt;In this age of instant communication, where the voice of one reach many, an organisation, brand&amp;#0160;and product managers needs to address seriously the issue in order to survive. &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="MARGIN: 0cm 0cm 10pt"&gt;&lt;font size="3"&gt;&lt;span style="FONT-FAMILY: ; FONT-SIZE: 9px"&gt;&lt;span style="FONT-FAMILY: ; FONT-SIZE: 14px"&gt;&lt;span style="FONT-FAMILY: ; FONT-SIZE: 15px"&gt;&lt;span style="FONT-FAMILY: ; FONT-SIZE: 16px"&gt;&lt;strong&gt;So what do you do now?&lt;/strong&gt; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/font&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="MARGIN: 0cm 0cm 10pt"&gt;&lt;span style="FONT-FAMILY: ; FONT-SIZE: 9px"&gt;&lt;span style="FONT-FAMILY: ; FONT-SIZE: 14px"&gt;&lt;span style="FONT-FAMILY: ; FONT-SIZE: 15px"&gt;&lt;span style="FONT-FAMILY: ; FONT-SIZE: 16px"&gt;Create a new job function – maybe something like a “Social Media Director” and hire a team of “Social Media Optimizers” and if it is all too hard then outsource the services. But the point is... can you afford not to be in control? &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="MARGIN: 0cm 0cm 10pt"&gt;&lt;span style="FONT-FAMILY: ; FONT-SIZE: 9px"&gt;&lt;span style="FONT-FAMILY: ; FONT-SIZE: 14px"&gt;&lt;span style="FONT-FAMILY: ; FONT-SIZE: 15px"&gt;&lt;span style="FONT-FAMILY: ; FONT-SIZE: 16px"&gt;The Internet has definitely created a problem to businesses of all sorts when one single disgruntled employee or client can spread a rumour and like a Chinese whisper will reach a massive audience without any justification or even proof. &lt;span style="mso-spacerun: yes"&gt;&amp;#0160;&lt;/span&gt;You know the line of the famous James Bond movie, Tomorrow Never Dies, “There is no news like bad news”.&lt;span style="mso-spacerun: yes"&gt;&amp;#0160; &lt;/span&gt;Check the TV News or Newspapers and you will understand what I mean. When is the last time you read or heard good news anywhere? &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="MARGIN: 0cm 0cm 10pt"&gt;&lt;span style="FONT-FAMILY: ; FONT-SIZE: 9px"&gt;&lt;span style="FONT-FAMILY: ; FONT-SIZE: 14px"&gt;&lt;span style="FONT-FAMILY: ; FONT-SIZE: 15px"&gt;&lt;span style="FONT-FAMILY: ; FONT-SIZE: 16px"&gt;To counter the effect or better, managing the potential issue you must create your own good news. &lt;span style="mso-spacerun: yes"&gt;&amp;#0160;&lt;/span&gt;Yes you can be your own TV channel and your own magazine. &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="MARGIN: 0cm 0cm 10pt"&gt;&lt;span style="FONT-FAMILY: ; FONT-SIZE: 9px"&gt;&lt;strong&gt;&lt;span style="FONT-FAMILY: ; FONT-SIZE: 14px"&gt;&lt;span style="FONT-FAMILY: ; FONT-SIZE: 15px"&gt;&lt;span style="FONT-FAMILY: ; FONT-SIZE: 16px"&gt;Embrace it and be in control by creating and joining:&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/strong&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoListParagraphCxSpFirst" style="TEXT-INDENT: -18pt; MARGIN: 0cm 0cm 0pt 36pt; mso-list: l0 level1 lfo1"&gt;&lt;span style="FONT-FAMILY: ; FONT-SIZE: 9px"&gt;&lt;span style="FONT-FAMILY: ; FONT-SIZE: 14px"&gt;&lt;span style="FONT-FAMILY: ; FONT-SIZE: 14px"&gt;&lt;span style="FONT-FAMILY: ; FONT-SIZE: 14px"&gt;&lt;span style="FONT-FAMILY: ; FONT-SIZE: 15px"&gt;&lt;span style="FONT-FAMILY: ; FONT-SIZE: 16px"&gt;&lt;span style="FONT-FAMILY: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol"&gt;&lt;span style="mso-list: Ignore"&gt;&lt;font size="3"&gt;·&lt;/font&gt;&lt;span style="FONT: 7pt &amp;#39;Times New Roman&amp;#39;"&gt; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;font size="3"&gt;Social Bookmarks&lt;/font&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoListParagraphCxSpMiddle" style="TEXT-INDENT: -18pt; MARGIN: 0cm 0cm 0pt 36pt; mso-list: l0 level1 lfo1"&gt;&lt;span style="FONT-FAMILY: ; FONT-SIZE: 9px"&gt;&lt;span style="FONT-FAMILY: ; FONT-SIZE: 14px"&gt;&lt;span style="FONT-FAMILY: ; FONT-SIZE: 14px"&gt;&lt;span style="FONT-FAMILY: ; FONT-SIZE: 14px"&gt;&lt;span style="FONT-FAMILY: ; FONT-SIZE: 15px"&gt;&lt;span style="FONT-FAMILY: ; FONT-SIZE: 16px"&gt;&lt;span style="FONT-FAMILY: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol"&gt;&lt;span style="mso-list: Ignore"&gt;&lt;font size="3"&gt;·&lt;/font&gt;&lt;span style="FONT: 7pt &amp;#39;Times New Roman&amp;#39;"&gt; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;font size="3"&gt;Social groups&lt;/font&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoListParagraphCxSpMiddle" style="TEXT-INDENT: -18pt; MARGIN: 0cm 0cm 0pt 36pt; mso-list: l0 level1 lfo1"&gt;&lt;span style="FONT-FAMILY: ; FONT-SIZE: 9px"&gt;&lt;span style="FONT-FAMILY: ; FONT-SIZE: 14px"&gt;&lt;span style="FONT-FAMILY: ; FONT-SIZE: 14px"&gt;&lt;span style="FONT-FAMILY: ; FONT-SIZE: 14px"&gt;&lt;span style="FONT-FAMILY: ; FONT-SIZE: 15px"&gt;&lt;span style="FONT-FAMILY: ; FONT-SIZE: 16px"&gt;&lt;span style="FONT-FAMILY: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol"&gt;&lt;span style="mso-list: Ignore"&gt;&lt;font size="3"&gt;·&lt;/font&gt;&lt;span style="FONT: 7pt &amp;#39;Times New Roman&amp;#39;"&gt; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;font size="3"&gt;Social websites&lt;/font&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoListParagraphCxSpLast" style="TEXT-INDENT: -18pt; MARGIN: 0cm 0cm 10pt 36pt; mso-list: l0 level1 lfo1"&gt;&lt;span style="FONT-FAMILY: ; FONT-SIZE: 9px"&gt;&lt;span style="FONT-FAMILY: ; FONT-SIZE: 14px"&gt;&lt;span style="FONT-FAMILY: ; FONT-SIZE: 14px"&gt;&lt;span style="FONT-FAMILY: ; FONT-SIZE: 14px"&gt;&lt;span style="FONT-FAMILY: ; FONT-SIZE: 15px"&gt;&lt;span style="FONT-FAMILY: ; FONT-SIZE: 16px"&gt;&lt;span style="FONT-FAMILY: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol"&gt;&lt;span style="mso-list: Ignore"&gt;&lt;font size="3"&gt;·&lt;/font&gt;&lt;span style="FONT: 7pt &amp;#39;Times New Roman&amp;#39;"&gt; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;font size="3"&gt;Blogs&lt;/font&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="MARGIN: 0cm 0cm 10pt"&gt;&lt;font size="3"&gt;&lt;span style="FONT-FAMILY: ; FONT-SIZE: 9px"&gt;&lt;span style="FONT-FAMILY: ; FONT-SIZE: 14px"&gt;&lt;span style="FONT-FAMILY: ; FONT-SIZE: 15px"&gt;&lt;span style="FONT-FAMILY: ; FONT-SIZE: 16px"&gt;&lt;strong&gt;Generate content:&lt;/strong&gt; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/font&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="MARGIN: 0cm 0cm 10pt"&gt;&lt;span style="FONT-FAMILY: ; FONT-SIZE: 9px"&gt;&lt;span style="FONT-FAMILY: ; FONT-SIZE: 14px"&gt;&lt;span style="FONT-FAMILY: ; FONT-SIZE: 15px"&gt;&lt;span style="FONT-FAMILY: ; FONT-SIZE: 16px"&gt;Write it yourself or get writers to provide you articles to post into your blogs then spread the news. &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="MARGIN: 0cm 0cm 10pt"&gt;&lt;font size="3"&gt;&lt;span style="FONT-FAMILY: ; FONT-SIZE: 9px"&gt;&lt;span style="FONT-FAMILY: ; FONT-SIZE: 14px"&gt;&lt;span style="FONT-FAMILY: ; FONT-SIZE: 15px"&gt;&lt;span style="FONT-FAMILY: ; FONT-SIZE: 16px"&gt;&lt;strong&gt;Talk to the masses:&lt;/strong&gt; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/font&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="MARGIN: 0cm 0cm 10pt"&gt;&lt;span style="FONT-FAMILY: ; FONT-SIZE: 9px"&gt;&lt;span style="FONT-FAMILY: ; FONT-SIZE: 14px"&gt;&lt;span style="FONT-FAMILY: ; FONT-SIZE: 15px"&gt;&lt;span style="FONT-FAMILY: ; FONT-SIZE: 16px"&gt;Get people to register into your lists and build your database to communicate instantly your news and stay on top of your communication. &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="MARGIN: 0cm 0cm 10pt"&gt;&lt;font size="3"&gt;&lt;span style="FONT-FAMILY: ; FONT-SIZE: 9px"&gt;&lt;span style="FONT-FAMILY: ; FONT-SIZE: 14px"&gt;&lt;span style="FONT-FAMILY: ; FONT-SIZE: 15px"&gt;&lt;span style="FONT-FAMILY: ; FONT-SIZE: 16px"&gt;&lt;strong&gt;Be in control:&lt;/strong&gt; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/font&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="MARGIN: 0cm 0cm 10pt"&gt;&lt;span style="FONT-FAMILY: ; FONT-SIZE: 9px"&gt;&lt;span style="FONT-FAMILY: ; FONT-SIZE: 14px"&gt;&lt;span style="FONT-FAMILY: ; FONT-SIZE: 15px"&gt;&lt;span style="FONT-FAMILY: ; FONT-SIZE: 16px"&gt;Like any brand managers you must keep on building your brand by efficient communication and information dissemination. &lt;span style="mso-spacerun: yes"&gt;&amp;#0160;&lt;/span&gt;As long as you control the information and the information does not control you, you will be fine. &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="MARGIN: 0cm 0cm 10pt"&gt;&lt;o:p&gt;&lt;span style="FONT-FAMILY: ; FONT-SIZE: 9px"&gt;&lt;span style="FONT-FAMILY: ; FONT-SIZE: 14px"&gt;&lt;span style="FONT-FAMILY: ; FONT-SIZE: 15px"&gt;&lt;span style="FONT-FAMILY: ; FONT-SIZE: 16px"&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/o:p&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="MARGIN: 0cm 0cm 10pt"&gt;&lt;a href="http://www.x2world.com/didier-grossemy.aspx"&gt;&lt;span style="FONT-FAMILY: ; FONT-SIZE: 9px"&gt;&lt;span style="FONT-FAMILY: ; FONT-SIZE: 14px"&gt;&lt;span style="FONT-FAMILY: ; FONT-SIZE: 15px"&gt;&lt;span style="FONT-FAMILY: ; FONT-SIZE: 16px"&gt;Didier Grossemy&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/a&gt;&lt;span style="FONT-FAMILY: ; FONT-SIZE: 9px"&gt;&lt;span style="FONT-FAMILY: ; FONT-SIZE: 14px"&gt;&lt;span style="FONT-FAMILY: ; FONT-SIZE: 15px"&gt;&lt;span style="FONT-FAMILY: ; FONT-SIZE: 16px"&gt;is the Founder and Executive Chairman of &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;a href="http://www.x2world.com/"&gt;&lt;span style="FONT-FAMILY: ; FONT-SIZE: 9px"&gt;&lt;span style="FONT-FAMILY: ; FONT-SIZE: 14px"&gt;&lt;span style="FONT-FAMILY: ; FONT-SIZE: 15px"&gt;&lt;span style="FONT-FAMILY: ; FONT-SIZE: 16px"&gt;X2 World&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/a&gt;&lt;font size="3"&gt;&lt;span style="FONT-FAMILY: ; FONT-SIZE: 9px"&gt;&lt;span style="FONT-FAMILY: ; FONT-SIZE: 14px"&gt;&lt;span style="FONT-FAMILY: ; FONT-SIZE: 15px"&gt;&lt;span style="FONT-FAMILY: ; FONT-SIZE: 16px"&gt;, a global group of business consultants, creative professional marketers, technology and digital experts. Our philosophy recognises the importance of developing and sustaining long-term client relationships and effectively managing the balance between creating, communicating and delivering value. &lt;span style="mso-spacerun: yes"&gt;&amp;#0160;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/font&gt;&lt;a href="http://x2world.com/social-media.aspx"&gt;&lt;span style="FONT-FAMILY: ; FONT-SIZE: 9px"&gt;&lt;span style="FONT-FAMILY: ; FONT-SIZE: 14px"&gt;&lt;span style="FONT-FAMILY: ; FONT-SIZE: 15px"&gt;&lt;span style="FONT-FAMILY: ; FONT-SIZE: 16px"&gt;Digital Marketing&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/a&gt;&lt;span style="FONT-FAMILY: ; FONT-SIZE: 9px"&gt;&lt;span style="FONT-FAMILY: ; FONT-SIZE: 14px"&gt;&lt;span style="FONT-FAMILY: ; FONT-SIZE: 15px"&gt;&lt;span style="FONT-FAMILY: ; FONT-SIZE: 16px"&gt;is no longer the &amp;quot;under dog&amp;quot; of the marketing world, campaigns and strategies are now built around digital media with digital media becoming the centre piece of any activity. &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;a href="http://x2world.com/"&gt;&lt;span style="FONT-FAMILY: ; FONT-SIZE: 9px"&gt;&lt;span style="FONT-FAMILY: ; FONT-SIZE: 14px"&gt;&lt;span style="FONT-FAMILY: ; FONT-SIZE: 15px"&gt;&lt;span style="FONT-FAMILY: ; FONT-SIZE: 16px"&gt;A digital agency&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/a&gt;&lt;span style="FONT-FAMILY: ; FONT-SIZE: 9px"&gt;&lt;span style="FONT-FAMILY: ; FONT-SIZE: 14px"&gt;&lt;span style="FONT-FAMILY: ; FONT-SIZE: 15px"&gt;&lt;span style="FONT-FAMILY: ; FONT-SIZE: 16px"&gt;really needs to work at that strategic level with their clients. &lt;span style="mso-spacerun: yes"&gt;&amp;#0160;&lt;/span&gt;If you are interested in exploring that sort of relationship with us then simply &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;a href="http://x2world.com/x2enquiry.html"&gt;&lt;span style="FONT-FAMILY: ; FONT-SIZE: 9px"&gt;&lt;span style="FONT-FAMILY: ; FONT-SIZE: 14px"&gt;&lt;span style="FONT-FAMILY: ; FONT-SIZE: 15px"&gt;&lt;span style="FONT-FAMILY: ; FONT-SIZE: 16px"&gt;click here&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/a&gt;&lt;span style="FONT-FAMILY: ; FONT-SIZE: 9px"&gt;&lt;span style="FONT-FAMILY: ; FONT-SIZE: 14px"&gt;&lt;span style="FONT-FAMILY: ; FONT-SIZE: 15px"&gt;&lt;span style="FONT-FAMILY: ; FONT-SIZE: 16px"&gt;to contact us and we’ll gladly take you through how our thinking will be able to help your brand and your business!&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;/div&gt;
</content>



    <feedburner:origLink>http://grossemy.typepad.com/didier_grossemy_blog/2009/09/is-your-brand-safe.html</feedburner:origLink></entry>
    <entry>
        <title>Are you in the driver seat or are you just taking a ride</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/typepad/1211680000s29812/didier_grossemy_blog/~3/5SWOhxexoKg/are-you-in-the-driver-seat-or-are-you-just-taking-a-ride.html" />
        <link rel="replies" type="text/html" href="http://grossemy.typepad.com/didier_grossemy_blog/2009/09/are-you-in-the-driver-seat-or-are-you-just-taking-a-ride.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-6a00e5527c2bfb88330120a568f2a3970b</id>
        <published>2009-09-13T14:34:07+10:00</published>
        <updated>2009-09-13T14:34:07+10:00</updated>
        <summary>Didier Grossemy says that they are many ways to live your life. Everyone will admit that it is a lot more comfortable to sit at the front of the plane that sitting at the back. So life is a bit...</summary>
        <author>
            <name>Didier Grossemy</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Business" />
        
        
<content type="xhtml" xml:lang="en-US" xml:base="http://grossemy.typepad.com/didier_grossemy_blog/">
<div xmlns="http://www.w3.org/1999/xhtml"><p class="MsoNormal" style="MARGIN: 0cm 0cm 10pt"><font face="Tahoma" size="3"><a href="http://www.facebook.com/didier.grossemy" target="_blank" title="Didier Grossemy">Didier Grossemy</a> says that they are many ways to live your life. <span style="mso-spacerun: yes"> </span>Everyone will admit that it is a lot more comfortable to sit at the front of the plane that sitting at the back. So life is a bit the same...you can choose to be at the front or just follow the pack and sit at the back. </font></p>
<p class="MsoNormal" style="MARGIN: 0cm 0cm 10pt"><font face="Tahoma" size="3">Deep down you do know that the journey should be much more comfortable at the front but... what would it take to drive the ship rather than being driven.</font></p>
<p class="MsoNormal" style="MARGIN: 0cm 0cm 10pt"><font face="Tahoma" size="3"><a href="http://www.facebook.com/didier.grossemy" target="_blank" title="Didier Grossemy">Didier Grossemy</a> has teamed up with <a href="http://justinherald.com/" target="_blank" title="Justin Herald">Justin Herald</a> to assist individuals in creating a successful business and adapting to behavioural changes that will make their life to be at the front of the pack. It is time to take control.</font></p>
<p class="MsoNormal" style="MARGIN: 0cm 0cm 10pt"><font face="Tahoma" size="3"><a href="http://justinherald.com/" target="_blank" title="Justin Herald">Justin Herald</a> has a proven track record for finding amazing opportunities and turning them into successful businesses that afford him a lifestyle that everyone aspires to but few achieve. </font></p>
<p class="MsoNormal" style="MARGIN: 0cm 0cm 10pt"><font face="Tahoma" size="3" /></p>
<p class="MsoNormal" style="MARGIN: 0cm 0cm 10pt"><font face="Tahoma" size="3">With Justin Herald, <a href="http://www.facebook.com/didier.grossemy" target="_blank" title="Didier Grossemy">Didier Grossemy</a> and the <a href="http://www.x2world.com/" target="_blank" title="X2 World">X2 World</a> team you will be driving your life. Justin is constantly asked by his mentoring students”what if I don’t have an idea”, and until now, there were only a few options available to answer that.</font></p>
<p class="MsoNormal" style="MARGIN: 0cm 0cm 10pt"><font face="Tahoma" size="3" /></p>
<p class="MsoNormal" style="MARGIN: 0cm 0cm 10pt"><font face="Tahoma" size="3">Now through his association with <a href="http://www.x2world.com/" target="_blank" title="X2 World">X2 World</a>, Justin can introduce you to a revolutionary business, which you can start today, and be making real money next week. This is a real business, not a scam, con or pyramid scheme, and you won’t find a bottle of juice or bar of soap anywhere...</font></p>
<p class="MsoNormal" style="MARGIN: 0cm 0cm 10pt"><font face="Tahoma" size="3" /></p>
<p class="MsoNormal" style="MARGIN: 0cm 0cm 10pt"><font face="Tahoma" size="3">So what is the business? It is a business in the fastest growing economy in the world, The Internet Business. </font></p>
<p class="MsoNormal" style="MARGIN: 0cm 0cm 10pt"><font face="Tahoma" size="3" /></p>
<p class="MsoNormal" style="MARGIN: 0cm 0cm 10pt"><font face="Tahoma" size="3">It may sound daunting, but it really isn’t and we would like to invite you to a special evening to show just how YOU could join us in this goldmine industry and start rejecting the recession and live the life of your dreams.</font></p>
<p class="MsoNormal" style="MARGIN: 0cm 0cm 10pt"><a href="http://x2partner.com/justin-herald.html" target="_blank" title="Justin Herald">Click Here to Join Us</a></p>
<p class="MsoNormal" style="MARGIN: 0cm 0cm 10pt"><a href="http://grossemy.typepad.com/.a/6a00e5527c2bfb883301157179ebf0970b-pi" /><a href="http://x2partner.com/justin-herald.html" onclick="window.open(this.href,'_blank','scrollbars=no,resizable=yes,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0'); return false" style="DISPLAY: inline"><img alt="Justin-Small" border="0" class="at-xid-6a00e5527c2bfb883301157084abd5970c " src="http://grossemy.typepad.com/.a/6a00e5527c2bfb883301157084abd5970c-800wi" title="Justin-Small" /></a>  </p></div>
</content>



    <feedburner:origLink>http://grossemy.typepad.com/didier_grossemy_blog/2009/09/are-you-in-the-driver-seat-or-are-you-just-taking-a-ride.html</feedburner:origLink></entry>
    <entry>
        <title>Didier Grossemy says that design creates trends and behavioural changes to individuals</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/typepad/1211680000s29812/didier_grossemy_blog/~3/OkoCMBmrFz0/didier-grossemy-says-that-design-creates-trends-and-behavioural-changes-to-individuals.html" />
        <link rel="replies" type="text/html" href="http://grossemy.typepad.com/didier_grossemy_blog/2009/06/didier-grossemy-says-that-design-creates-trends-and-behavioural-changes-to-individuals.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-68302603</id>
        <published>2009-06-20T13:41:13+10:00</published>
        <updated>2009-06-20T14:24:03+10:00</updated>
        <summary>Design influences our lives on a daily basis. Didier Grossemy says that design creates trends and behavioural changes to individuals. One of the biggest revolutions that were embraced almost by everyone on the planet started back thirty years ago, when...</summary>
        <author>
            <name>Didier Grossemy</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Social Impact" />
        
        
<content type="xhtml" xml:lang="en-US" xml:base="http://grossemy.typepad.com/didier_grossemy_blog/">
<div xmlns="http://www.w3.org/1999/xhtml"><p class="MsoNormal" style="MARGIN: 0cm 0cm 10pt" style1="style1">Design influences our lives on a daily basis. </p>
<p class="MsoNormal" style="MARGIN: 0cm 0cm 10pt" style1="style1"><a href="http://www.pandainteractivegroup.com/didier-grossemy.aspx" target="_blank" title="Didier Grossemy">Didier Grossemy</a> says that design creates trends and behavioural changes to individuals. One of the biggest revolutions that were embraced almost by everyone on the planet started back thirty years ago, when a Japanese company called <a href="http://www.sony.net/Fun/SH/1-18/h3.html" target="_blank" title="Sony">Sony</a> invented the “Walkman”. </p>
<p class="MsoNormal" style="MARGIN: 0cm 0cm 10pt" style1="style1">Most of you I am sure...had one and carry it in your pocket and you thought that was so cool. </p>
<p class="MsoNormal" style="MARGIN: 0cm 0cm 10pt" style1="style1">So years have passed and today it is all replaced by your phone...yes the <a href="http://www.apple.com/iphone/" title="iPhone">iPhone</a> is the ultimate creation of one of the most acclaimed and genius industrial designer of all time <a href="http://www.apple.com/pr/bios/jobs.html" target="_blank" title="Steve Jobs">Steve Jobs</a>.</p>
<p class="MsoNormal" style="MARGIN: 0cm 0cm 10pt" style1="style1">From the Walkman to the iPhone our lives have been influenced by industrial design and changed your behaviour so that you can carry an entire library of thousands of albums. Yes your entire lounge room wall of CD’s in your phone, you leave home in the morning and you check your emails in the lift, before getting into a cab to an appointment that you have just been reminded on your phone. </p>
<p class="MsoNormal" style="MARGIN: 0cm 0cm 10pt" style1="style1">The taxi driver ask you that he has a problem to find the street because it is not on his map; no problem you login to your Google Map on your phone and provide him a turn by turn direction to get to your appointment. You can do that since you carrying in your pocket the street by street details of the entire WORLD.</p>
<p class="MsoNormal" style="MARGIN: 0cm 0cm 10pt" style1="style1">So great design definitely influences our lives and so much that you become dependent of it. This is when the genius from designers and creative happened. </p>
<p class="MsoNormal" style="MARGIN: 0cm 0cm 10pt" style1="style1">When a designer creates an object that is part of your daily life then it has to be the ultimate achievement.</p>
<p class="MsoNormal" style="MARGIN: 0cm 0cm 10pt" style1="style1">Sometime design is more about the journey that takes you through an image of what you would like to be or feel. Driving an incredibly well design car make you feel a certain way. Wearing this amazing pair of well branded sun glasses make you look and feel a certain way. </p>
<p class="MsoNormal" style="MARGIN: 0cm 0cm 10pt" style1="style1"><span style="MARGIN: 0cm 0cm 10pt">So </span><a href="http://www.pandainteractivegroup.com/didier-grossemy.aspx" target="_blank" title="Didier Grossemy">Didier Grossemy</a>believe that we must encourage our talented designers to be true to themselves and work outside the current trends to create the next trends so we keep shaping the world and influencing our lives, since it makes us feel so good. <span style="mso-spacerun: yes"> </span></p>
<p class="MsoNormal" style="MARGIN: 0cm 0cm 10pt" style1="style1"><a href="http://www.pandainteractivegroup.com/didier-grossemy.aspx" target="_blank" title="Didier Grossemy">Didier Grossemy</a> and <a href="http://www.pandainteractivegroup.com/federicorestrepo.aspx" target="_blank" title="Federico Restrepo">Federico Restrepo</a> have together assisted some of the largest brands in the world to be at the forefront of their game. <a href="http://www.pandainteractivegroup.com/didier-grossemy.aspx" target="_blank" title="Didier Grossemy">Didier</a> and <a href="http://www.pandainteractivegroup.com/federicorestrepo.aspx" target="_blank" title="Federico Restrepo">Federico</a>, both designers and creative veteran have formed a strategic partnership through Panda Interactive to help you shape your world so that together we can make your brand and product the next trend that will be shared around the world.</p>
<p class="MsoNormal" style="MARGIN: 0cm 0cm 10pt" style1="style1">If you are serious about being the next brand that the world cannot live without... then contact us to discuss. </p></div>
</content>



    <feedburner:origLink>http://grossemy.typepad.com/didier_grossemy_blog/2009/06/didier-grossemy-says-that-design-creates-trends-and-behavioural-changes-to-individuals.html</feedburner:origLink></entry>
    <entry>
        <title>eLearningZoom and X2 World have joined forces</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/typepad/1211680000s29812/didier_grossemy_blog/~3/8MKjgFHpr1E/elearningzoom-and-x2-world-have-joined-forces.html" />
        <link rel="replies" type="text/html" href="http://grossemy.typepad.com/didier_grossemy_blog/2009/06/elearningzoom-and-x2-world-have-joined-forces.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-68113293</id>
        <published>2009-06-15T17:31:15+10:00</published>
        <updated>2009-06-15T17:31:15+10:00</updated>
        <summary>eLearningZoom and X2 World, have joined forces to offer Trainers, Coaches, and Small/Medium-Sized Companies a new revolutionary way to train and learn. X2 World is proud to represent the applications and services of eLearningZoom and to facilitate the process. So...</summary>
        <author>
            <name>Didier Grossemy</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Business" />
        
        
<content type="xhtml" xml:lang="en-US" xml:base="http://grossemy.typepad.com/didier_grossemy_blog/">
<div xmlns="http://www.w3.org/1999/xhtml"><p><a href="http://www.x2world.com/fru/pg/37923/mitem/12350/default.aspx" title="ELearning Zoom">eLearningZoom</a> and <a href="http://www.x2world.com" title="X2 World">X2 World</a>, have joined forces to offer Trainers, Coaches, and Small/Medium-Sized Companies a new revolutionary way to train and learn. </p>
<p>X2 World is proud to represent the applications and services of eLearningZoom and to facilitate the process. So simply contact us today for your Free Trial </p>
<p><strong>PRESS RELEASE:<br /></strong><br /><a href="http://www.x2world.com" title="X2 World">X2 WORLD</a> AND <a href="http://www.x2world.com/fru/pg/37923/mitem/12350/default.aspx" title="E-Learning Zoom">ELEARNINGZOOM </a>HAVE JOINED FORCES IN A STRATEGIC ALLIANCE TO ASSIST BUSINESSES TO STREAMLINE THEIR TRAINING OPERATION FOR HIGHER ROI.</p>
<p>X2 and <a href="http://www.x2world.com/fru/pg/37923/mitem/12350/default.aspx" title="ELearning Zoom">eLearningZoom</a> have a shared vision to drive new growth opportunities for both companies while providing additional value services to businesses. By forming this strategic alliance X2 and eLearningZoom provide clients an all-in-one online training packaged solution, eLearningZoom 2.0 that includes: </p>
<p>•    eZ-LMS – a complete online learning management system enabling businesses to create and launch online courses in minutes instead of days and weeks, along with self-assessment and tracking systems.</p>
<p>•    eZ-Web Meeting – a complimentary web meeting service enabling businesses to launch real-time webinars supported by video via webcam, audio (VoIP), and sharing of PowerPoint presentations, desktops, and whiteboards.                     <br />•    eZ-Contact – an integrated email auto-responder service allows companies to set automated reminders for students on deadline and course updates.</p>
<p>Both companies are currently developing additional joint offerings, including services designed for smaller businesses</p>
<p><a href="http://www.x2world.com" title="X2 World">X2</a> will market and promote eLearningZoom’s suite of applications and services through its unique consulting and distribution system.</p>
<p>“We are very excited with the strategic partnership with eLearningZoom," says Didier Grossemy, CEO of X2 World.</p>
<p>“For the <a href="http://www.x2world.com/fru/pg/37994/mitem/12238/default.aspx" title="X2 World Business in a Box">X2 team of consultants</a>, the alliance provides an opportunity to leverage from the eLearningZoom offering and be able to offer their clients the best of class all-in-one online training solution for training, certification, and compliance. This alliance will be invaluable in helping the X2 Team of Consultants to establish themselves as innovation leaders in the global arena,” says Matt Fok, CEO of eLearningZoom. </p>
<p>- END - <br />_______________________________________________________________________</p></div>
</content>



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    <entry>
        <title>Didier Grossemy - Fighting poverty in Africa</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/typepad/1211680000s29812/didier_grossemy_blog/~3/sgsxRDlkJRY/didier-grossemy-fighting-poverty-in-africa.html" />
        <link rel="replies" type="text/html" href="http://grossemy.typepad.com/didier_grossemy_blog/2009/06/didier-grossemy-fighting-poverty-in-africa.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-68056297</id>
        <published>2009-06-13T11:47:35+10:00</published>
        <updated>2009-06-13T11:52:54+10:00</updated>
        <summary>There are many ways to help the world, but one of the most important is to take action. Didier Grossemy believe that giving to Africa is not only about generosity but is also about satisfying a need to save the...</summary>
        <author>
            <name>Didier Grossemy</name>
        </author>
        
        
<content type="xhtml" xml:lang="en-US" xml:base="http://grossemy.typepad.com/didier_grossemy_blog/">
<div xmlns="http://www.w3.org/1999/xhtml"><p><strong><font color="#cc0000">There are many ways to help the world, but one of the most important is to take action.</font></strong></p>
<div style="TEXT-ALIGN: left"><font size="2" /><font size="2"><a href="http://www.x2world.com/fru/pg/2396/mitem/4871/default.aspx" target="_blank" title="Didier Grossemy">Didier Grossemy</a>  believe that giving to Africa is not only about generosity but is also about satisfying a need to save the children of the world. Children that are not as lucky as we have been, children that have to fight to drink clean water and find food to eat. </font></div>
<div style="TEXT-ALIGN: left"> </div>
<div style="TEXT-ALIGN: left"><a href="http://grossemy.typepad.com/.a/6a00e5527c2bfb88330115700e68ab970c-pi" style="DISPLAY: inline"><img alt="Utility" border="0" class="at-xid-6a00e5527c2bfb88330115700e68ab970c " src="http://grossemy.typepad.com/.a/6a00e5527c2bfb88330115700e68ab970c-800wi" title="Utility" /></a> </div>
<p><font size="2"><a href="http://www.x2world.com/fru/pg/2396/mitem/4871/default.aspx" target="_blank" title="Didier Grossemy">Didier Grossemy</a>  mission in life is quite simple; "I call it e-transformation and the “e” is for empowerment. I apply it for transforming individual and businesses by empowering them with knowledge and tools. Taking the same principle, I am now applying my mission in life by providing children and families the tools to build additional sustainability and save their lives". </font></p>
<p><font size="2">Because it’s about taking action and action starts today! “I always thought that if we could create a simple micro economy by<strong />training, educating and empowering local communities to sustainably manage their environment, you would greatly participate in <a href="http://www.x2world.com/fru/pg/37940/mitem/12298/default.aspx" target="_blank" title="X2 World Fighting Poverty">reducing poverty</a>” says Didier Grossemy, CEO of X2 World. <br /><br />Planting trees not only allow us to assist the world in Carbon Offset emissions, but most importantly creates work and saves lives in disadvantaged areas. With a simple task that benefits everyone, we can assist thousands of people’s wellbeing and transform their lives forever.<br /><br />So when you <a href="http://www.x2world.com/fru/pg/37989/mitem/12238/default.aspx" target="_blank" title="Join X2 World">join X2</a> you not only creating your future but you are also assisting families in Africa to survive and helping the world to breathe better. </font></p>
<p><font size="2"><a href="http://www.x2world.com/fru/pg/37989/mitem/12238/default.aspx" target="_blank">Didier Grossemy</a> committed to donating 5% of X2 gross revenues arising from the sale of <a href="http://www.x2world.com/fru/pg/37989/mitem/12238/default.aspx" target="_blank" title="Business in a box">X2 Business in A Box Package,</a> X2 Partner Packages and the X2 Business Bootcamp. Every donated dollar by X2 is fully audited and goes towards the various X2 Forest Projects.</font></p>
<p><font color="#cc0000"><strong>PROJECT 1 - Malawi Africa</strong></font></p>
<p><strong><font size="2">X2 Vision of fighting poverty in Africa has a dual impact in the world</font></strong></p>
<p><font size="2" /></p>
<ul>
<p><font size="2">
<li>Training, educating and empowering the local communities to sustainably manage their environment. 
<li /></li></font><font size="2">Reduce poverty by planting trees and in the same time Carbon Offset the world emissions.</font> 
<p />
</p></ul>
<p><font size="2"><strong>X2 Combating Poverty with Reforestation Projects <br /></strong></font></p>
<p><font size="2" /></p>
<ul>
<p><font size="2">
<li>To grow 200,000 per year by establishing a minimum of 20 community tree nurseries, each growing 10,000 trees per year to provide a sustainable source of wood for the future. 
<li>To train, educate and empower the local communities to sustainably manage their environment to reduce poverty.</li></li></font> 
<p />
</p></ul>
<p><font size="2"><strong>Deforestation in Malawi, Africa, and Land Degradation <br /></strong><br />Malawi is a poor country and 80% of the people live in rural areas. Wood is a necessary part of everyday life, and also there is tremendous pressure to clear forests for agriculture. <br /><br />The present way of life is not sustainable. Wood has always been treated as a free resource, and vast areas of woodland have been cleared carelessly without any replanting for future generations. <br /><br />This deforestation also leads to soil erosion, land degradation and ultimately climate change which is and will have a devastating effect. </font></p>
<p><strong><font size="2">What are the problems?</font></strong></p>
<ul>
<li><font size="2">Domestic firewood (only 2% of the population have access to mains electricity — just making a cup of tea uses several logs — and deforestation is worst near the main towns) </font>
<li><font size="2">Selling firewood (wood is sold to areas where all the trees have been cut down) </font>
<li><font size="2">Brick burning (to fire kilns to make bricks) </font>
<li><font size="2">Shifting cultivation (when the soil is exhausted, virgin forest is cleared for new farmland — this deforestation has had drastic effects on the environment) </font>
<li><font size="2">Bush burning (in the dry season, large areas of land are cleared by burning the bush) </font>
<li><font size="2">Building </font>
<li><font size="2">Tobacco drying (1 acre of tobacco requires up to 3 acres of woodland to cure the tobacco) </font></li>
</li></li></li></li></li></li></ul>
<p><strong /></p>
<p><strong><font size="2">The Reforestation Project </font></strong></p>
<ul>
<li><font size="2">To establish 20 tree nurseries, each producing 10,000 tree seedlings per year. This will give a total of 200,000 trees per year. </font>
<li><font size="2">To carry out regular training and monitoring with all Forest Guards, Traditional Authorities, Chiefs and local Village Development Committees. </font>
<li><font size="2">To organise localised education programmes for all local communities and schools, illustrating the problems of deforestation and how reforestation will lead to conservation and better agricultural practices. </font>
<li><font size="2">Initially, there would be an emphasis on planting quick growing trees that do not destroy the soil. These trees could be used for firewood, brick burning and building in 4-5 years. From Year 2 onwards, there would be a greater emphasis on growing indigenous trees, fruit trees and agro forestry trees. </font></li>
</li></li></li></ul>
<p><strong><font size="2">Beneficiaries </font></strong></p>
<p><font size="2">The project beneficiaries will be all members of the community, including Traditional Authorities, Chiefs, men, women and young people in the district, through the planting of trees and environmental education programmes. <br /><br />With the local people managing their environment, this project will significantly contribute towards reducing poverty.<br /></font><strong><br /><font size="2">Goal </font></strong><br /><br /><font size="2">The overall goal of this project is to preserve the existing natural trees and replace the large number of indigenous trees that have already been felled in the Nkhata Bay District. This will be achieved by planting large numbers of trees which will provide sufficient wood for future activities, i.e. cooking, brick burning, etc. <br /><br />The project will only work with the help and cooperation of the Chiefs and their local communities, and an ongoing training and education programme will be maintained to promote sustainable use of the natural resources for the future. <br /><br />This programme will greatly benefit women in the area as they will be encouraged to work with and learn about tree nurseries. They will also ultimately benefit from abundant supplies of sustainable locally sourced wood. <br /><br />In addition, agriculture in the area will benefit from the use of agroforestry trees which will help to improve the soil fertility.<br /></font><strong><br /><font size="2">Activities </font></strong></p>
<ul>
<li><font size="2">Meet all Traditional Authorities, Chiefs, and Forest Guards in the target area. </font>
<li><font size="2">Awareness training about deforestation, tree nursery training, compost training, etc. </font>
<li><font size="2">Supply of basic tree nursery equipment, polythene tubes and seeds. </font>
<li><font size="2">Establishment of tree nurseries. </font>
<li><font size="2">Setting up mbaula (fuel-efficient wood burning cooker) projects in various areas. </font>
<li><font size="2">Monitoring of tree nurseries and localised training. </font>
<li><font size="2">Helping to plan tree planting programme. </font>
<li><font size="2">Tree planting. </font>
<li><font size="2">Training and caring for the newly planted seedlings. </font></li>
</li></li></li></li></li></li></li></li></ul>
<p><font size="2"><strong>Conclusion <br /><br /></strong>This project is designed to produce maximum results. The vast majority of the money will be used in the field for equipment and seeds, together with training and monitoring. The main office costs are kept to a minimum. <br /><br />Managers of the project will be chosen on the basis of ability and a real passion for improving the environment in the Nkhata Bay District. <br /><br />We are confident that this reforestation project in Malawi, Africa, will have major and long-lasting benefits for the rural area of Nkhata Bay District, and that it will make a major contribution to poverty reduction.</font></p>
<p class="Default" style="TEXT-ALIGN: justify; MARGIN: 0cm 0cm 0pt"><strong><span class="style1" style="FONT-SIZE: 13pt"><font size="3">Project - South Africa </font></span></strong></p>
<p class="Default" style="TEXT-ALIGN: justify; MARGIN: 0cm 0cm 0pt"><strong><span style="FONT-SIZE: 11pt"><font size="3" /></span></strong> </p>
<p class="Default" style="MARGIN: 0cm 0cm 0pt"><span style="FONT-SIZE: 11pt"><font face="Calibri" /><font face="Tahoma" size="3"><a href="http://www.x2world.com/fru/pg/37939/mitem/12303/default.aspx" target="_blank">X2 and PATT</a> have the opportunity to partner with TMNP to be THE implementation partners in the process of rehabilitating and maintaining one of the most iconic Natural World Heritage sites soon to be named as one of the Modern 7 Wonders of Nature in the World.</font></span></p>
<p class="Default" style="MARGIN: 0cm 0cm 0pt"><span style="FONT-SIZE: 11pt"><font face="Calibri" /></span> </p>
<p class="Default" style="MARGIN: 0cm 0cm 0pt"><span style="FONT-SIZE: 11pt"><font size="2">We have been offered the opportunity to start a nursery and collect seed from this area, for the rehabilitation of the mountain, and sustainable preservation of this world site. The nursery will be divided into areas for trees for general reforestation, trees for medicinal purposes and bulbs. </font></span></p>
<p class="Default" style="MARGIN: 0cm 0cm 0pt"><span style="FONT-SIZE: 11pt"><font size="2" /></span> </p>
<p class="Default" style="MARGIN: 0cm 0cm 0pt"><span style="FONT-SIZE: 10.5pt"><font size="2">We will teach the traditional healers from the communities how to grow the various plants sustainably, harvest correctly and provide mother stock and training to start their own areas for their own use. </font></span></p>
<p class="Default" style="MARGIN: 0cm 0cm 0pt"><span style="FONT-SIZE: 10.5pt"><font size="2" /></span> </p>
<p class="Default" style="MARGIN: 0cm 0cm 0pt"><span style="FONT-SIZE: 10.5pt"><font size="2">Currently there are over 200 traditional healers in the immediate surrounding area, and we would cater for those that come from farther afield as well. </font></span></p>
<p class="Default" style="MARGIN: 0cm 0cm 0pt"><span style="FONT-SIZE: 10.5pt"><font size="2" /></span> </p>
<p class="Default" style="MARGIN: 0cm 0cm 0pt"><span style="FONT-SIZE: 10.5pt"><font size="2">All staff and volunteers will be sourced from the local previously disadvantaged communities, and train the trainer programs will also be implemented. </font></span></p>
<p class="Default" style="MARGIN: 0cm 0cm 0pt"><span style="FONT-SIZE: 11pt"><font size="2" /></span> </p>
<p class="Default" style="MARGIN: 0cm 0cm 0pt"><span style="FONT-SIZE: 11pt"><font size="2">Infrastructure to produce 500,000 seedlings through to 1m saplings.</font></span></p>
<p class="Default" style="MARGIN: 0cm 0cm 0pt"><span style="FONT-SIZE: 11pt"><font size="2" /></span> </p>
<p style="MARGIN: 0cm 0cm 10pt"><font size="2">This is an opportunity for X2 Partners to become one of the custodians of a <strong>WORLD HERITAGE SITE </strong>and a world Icon – Table Mountain while providing education and training for local communities to perpetuate their cultural practices, and provide much sought after plants and herbs for the empowerment of these communities.</font></p>
<p class="Default" style="TEXT-ALIGN: justify; MARGIN: 0cm 0cm 0pt"><font size="2" /> </p>
<p class="Default" style="TEXT-ALIGN: justify; MARGIN: 0cm 0cm 0pt"><strong><span style="FONT-SIZE: 11pt"><font size="2" /><font size="3">Table Mountain National Park, South African jewel, international tourism icon and Natural World</font></span></strong></p>
<p class="Default" style="TEXT-ALIGN: justify; MARGIN: 0cm 0cm 0pt"><font size="2"><strong><span style="FONT-SIZE: 11pt"><br />Heritage Site </span></strong></font></p>
<p class="Default" style="TEXT-ALIGN: justify; MARGIN: 0cm 0cm 0pt"><span style="FONT-SIZE: 11pt"><font size="2" /></span> </p>
<p class="Default" style="TEXT-ALIGN: justify; MARGIN: 0cm 0cm 0pt"><span style="FONT-SIZE: 11pt"><font size="2">Situated at the south-western tip of Africa, the Table Mountain National Park (TMNP) encompasses the incredibly scenic Table Mountain Chain stretching from Signal Hill in the north to Cape Point in the south and the seas and coastline of the peninsula. The narrow finger of land with its beautiful valleys, bays and beaches is surrounded by the waters of the Atlantic Ocean in the west and the warmer waters of False Bay and has within its boundaries two world-renowned landmarks - majestic Table Mountain and the legendary Cape of Good Hope. The Park is recognised globally for its extraordinarily rich, diverse and unique fauna and flora - with rugged cliffs, steep slopes and sandy flats - is a truly remarkable natural, scenic, historical, cultural and recreational asset both locally and internationally. Nowhere else in the world does an area of such spectacular beauty and such rich bio-diversity exist almost entirely within a metropolitan area - the thriving and cosmopolitan city of Cape Town. </font></span></p>
<p class="Default" style="TEXT-ALIGN: justify; MARGIN: 0cm 0cm 0pt"><span style="FONT-SIZE: 11pt"><font size="2" /></span> </p>
<p class="Default" style="TEXT-ALIGN: justify; MARGIN: 0cm 0cm 0pt"><font size="2"><strong><span style="FONT-SIZE: 11.5pt">Cultural Heritage <br /><br /></span></strong></font></p>
<p class="Default" style="TEXT-ALIGN: justify; MARGIN: 0cm 0cm 0pt"><span style="FONT-SIZE: 11pt"><font size="2">The Cape Peninsula has a rich social history to compliment its natural wonders ranging from the Stone Age to more modern times such as the two World Wars. As custodians of the 25 000 hectare Table Mountain National Park that incorporates many of these historically significant sites, Park management is also tasked with protecting this valuable cultural heritage. </font></span></p>
<p class="Default" style="TEXT-ALIGN: justify; MARGIN: 0cm 0cm 0pt"><span style="FONT-SIZE: 11pt"><font size="2" /></span> </p>
<p class="Default" style="TEXT-ALIGN: justify; MARGIN: 0cm 0cm 0pt"><font size="2"><strong><span style="FONT-SIZE: 11.5pt">A Glance the Cultural History <br /><br /></span></strong></font></p>
<p class="Default" style="TEXT-ALIGN: justify; MARGIN: 0cm 0cm 0pt"><span style="FONT-SIZE: 11pt"><font size="2">Traces of early stone age tools give evidence that early hunter gatherers lived on the Cape Peninsula around 600 000 years ago. Later inhabitants – the San (hunter-gatherers) - harvested food from the seashore and evidence of their presence are the middens (prehistoric refuse heaps) that are found in a number of caves in the park and reveal a great deal about their lifestyle. About 2000 years ago the Khoi Khoi migrated from the north, displacing the San, bringing with them their herds of cattle and sheep. It was the Khoi Khoi who were the dominant tribe when the Europeans sailed into Table Bay. Other evidence of these early inhabitants is the rock art in Peer's Cave in the central section of the Park. </font></span></p>
<p class="Default" style="TEXT-ALIGN: justify; MARGIN: 0cm 0cm 0pt"><span style="FONT-SIZE: 11pt"><font size="2" /></span> </p>
<p class="Default" style="TEXT-ALIGN: justify; MARGIN: 0cm 0cm 0pt"><font size="2"><strong><span style="FONT-SIZE: 11.5pt">Early European Explorers <br /><br /></span></strong></font></p>
<p class="Default" style="TEXT-ALIGN: justify; MARGIN: 0cm 0cm 0pt"><span style="FONT-SIZE: 11pt"><font size="2">The first in a steady stream of Europeans to visit the Cape Peninsula was the explorer Bartholomew Dias who set sail from Portugal in 1487 to find a sea route to the riches of the East. And in 1488 they had unwittingly rounded the Cape of Good Hope. It was a full 10 years later that Vasco de Gama set sail from Portugal, rounded the Cape and reached India, making him the first person to open the sea route from Europe to the East and proving that rounding the Cape of Good Hope did indeed provide hope of reaching the riches of the East. Probably the most well known heritage site in the Park is Rhodes Estate. Cecil John Rhodes was a powerful and controversial character who could be called the father of conservation on the Cape Peninsula having acquired land spanning the eastern slopes of Table Mountain from Devils Peak to Constantia Nek. On his death this land was bequeathed to the people of Cape Town and protected from development. This land, with the exception of Kirstenbosch National Botanical Gardens, is now managed by the TMNP. <br /><br /></font></span></p>
<p style="MARGIN: 0cm 0cm 10pt"><font size="2">Various different authorities previously managed these sites, and the many different authorities, have allowed many different practices to be conducted on the mountain including commercial forestry. However in the hand over the wood from the forest was also sold and is now being cut down without replacement as they are purely loggers, and the policy has been adopted to return the area to indigenous trees rather than aliens/exotics (pine).</font></p>
<p class="Default" style="TEXT-ALIGN: justify; MARGIN: 0cm 0cm 0pt"><span style="FONT-SIZE: 11pt"><font size="2">Amongst many varied cultures there are traditional healers that use tree bark etc for their herbal potions. Because Table Mountain is seen as a very sacred place in terms of cultural importance and for that matter the world, these potions are deemed to be extra potent and thus more highly sort after (much like shark fin soup, highly poisonous snake blood etc) Unfortunately there have been some “entrepreneurs” that have seen this area of indigenous trees as an area to illegally obtain the various herbal materials – bark of trees, indigenous bulbs etc to sell to the traditional healers for profit. In 18 months about 1000 trees 150 years and older were stripped of their bark in an unsustainable way – killing these trees. Bulbs of 10 to 15 years old were harvested resulting in a setback of about 100 years to regenerate. </font></span></p></div>
</content>



    <feedburner:origLink>http://grossemy.typepad.com/didier_grossemy_blog/2009/06/didier-grossemy-fighting-poverty-in-africa.html</feedburner:origLink></entry>
    <entry>
        <title>Didier Grossemy help you Boost your Business</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/typepad/1211680000s29812/didier_grossemy_blog/~3/vNTI7WgDqQI/didier-grossemy-help-you-boost-the-size-of-your-customers-transactions.html" />
        <link rel="replies" type="text/html" href="http://grossemy.typepad.com/didier_grossemy_blog/2009/05/didier-grossemy-help-you-boost-the-size-of-your-customers-transactions.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-66885587</id>
        <published>2009-05-17T21:30:18+10:00</published>
        <updated>2009-05-17T21:47:50+10:00</updated>
        <summary>Didier Grossemy - 5 Ways To Boost Your Business Didier Grossemy says, its a fairly obvious that you can give away your customer transactions by simply reducing your prices or you can add value and increase the final transaction. Which...</summary>
        <author>
            <name>Didier Grossemy</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Business" />
        
        
<content type="xhtml" xml:lang="en-US" xml:base="http://grossemy.typepad.com/didier_grossemy_blog/">
<div xmlns="http://www.w3.org/1999/xhtml"><p><a href="http://www.plaxo.com/directory/profile/51539667156/39e5d807/Didier/Grossemy" target="_blank" title="Didier Grossemy">Didier Grossemy</a> - 5 Ways To Boost Your Business</p>
<p><a href="http://www.plaxo.com/directory/profile/51539667156/39e5d807/Didier/Grossemy" target="_blank" title="Didier Grossemy">Didier Grossemy</a> says, its a fairly obvious that you can give away your customer transactions by simply reducing your prices or you can add value and increase the final transaction. Which way would you go?</p>
<p>You have just uncovered another core strategy to true business success...<a href="http://www.didiergrossemy.com/" target="_blank" title="Didier Grossemy">Didier Grossemy</a> says if you can make more money from each customer contact, you will push your profits and vastly increase your potential for success, and beyond! </p>
<p>This, of course, is not a new idea from <a href="http://www.didiergrossemy.com/" target="_blank" title="Didier Grossemy">Didier Grossemy</a> and usually when it is trotted out, it comes with suggestions to try up-selling and cross-selling to get customers to buy more...you've been "super-sized" before haven't you (well maybe not you, but you know someone who has)? </p>
<p>So while cross and up-selling are essential, <a href="http://www.didiergrossemy.com/" target="_blank" title="Didier Grossemy">Didier Grossemy</a> gives you access to 5 often over-looked strategies...</p>
<p><strong>1. Raise The Quality of your Service and your price</strong><br /><br />Far too many businesses compete on price. Fair enough if you have pitched your business at the budget conscious as a "price buster"... Red Dot, Price Line, The Good Guys...there is nothing wrong with that and these guys do it well, but it is a very tough market to compete and profit in.</p>
<p>Most businesses will achieve better margins if they focus on delivering value, and interestingly, many so called "price busters" do this as well. There has been heaps of research done that shows consumers are generally more concerned with quality, prestige or convenience than just price...you know, the emotional stuff.</p>
<p>Stay away from price and seek another differentiator such as better service or quality. Ultimately it is the perception of value that is critical. Interestingly, the idea of "you get what you pay for" still has resonance with shoppers.</p>
<p><strong>2. Make an offer that you cant refuse</strong></p>
<p>Sometimes, making a sale that generate additional sales down the track or referrals will be better than sending a customer on their way. If you're not making ground on the higher priced model, it's time to suggest the less expensive model. </p>
<p>Just because you down-sell doesn't mean you can't back-end or cross-sell at the same time.</p>
<p>Ask the down-sold client for a referral, it may lead to that better sale you were looking for!</p>
<p><strong>3. Make sure that you have strong calls to action</strong></p>
<p>A badly laid out store (online or offline) will result in people feeling uncomfortable and they will tend to leave very quickly, often within the first 10 seconds. </p>
<p>So you will often see store entrances placed on the left hand side to maximise the impact of this observation...which then leaves plenty of room to place important high margin products in that area.</p>
<p>Product positioning on the shelves and placement at checkouts to capture impulse buys will also help to increase sales...although this is unlikely to work for (say) an accounting practice. Having said that, accountants could strategically place brochures for add-on service or strategic alliance arrangements in much the same way...with a bit of salesmanship to assist....come on, it is worth a try.</p>
<p><strong>4. Receive ongoing revenues</strong></p>
<p>But this one can work for an accountant or other professional services organisation, and just about any business.</p>
<p>Develop a pre-paid or monthly service contract which can include some pre-arranged service calls and some included time so that the client can call on you when needed.</p>
<p>These contact points create great opportunities to further build the relationship with the client plus make future sales. You will also be in a better position to know when the client is ready to buy a new product or service.</p>
<p>Be efficient and helpful. When you help the customer to get full value from whatever else you sold them, you increase customer loyalty and satisfaction. Of course, it also creates another valuable and recurring revenue stream and while some will never use it fully, you are still paid. A side benefit is that recurring and contracted revenue streams can add a lot to your business value.</p>
<p><strong>5. Give them options</strong><br /><br />Because people will often push you on price, create 2 or 3 levels of service or product otpions for customers to choose from. </p>
<p>This allows your sales team to offer a choice to a customer with price for each option related to a varied service level, or different included accessories, or quality enhancements. This works with both service and product sales organisations and allows you to reduce the value you deliver for a reduced price rather than simply discounting the price and accepting a lower margin. Once again, selling value rather than price.</p>
<p>Remember, while early stage businesses may have to spend time building market share with new clients, it is still an expensive exercise. A captured client is bought and paid for, so to speak. The importance of generating repeat sales, more sales per customer, and getting more money out of each transaction is absolutely key and essential to business and selling success. </p>
<p>
<table align="center" style="WIDTH: 550px; BORDER-COLLAPSE: collapse">
<tbody>
<tr>
<td colspan="2" style="PADDING-BOTTOM: 10px; PADDING-TOP: 10px">
<div><span style="FONT-SIZE: 12pt; COLOR: #cc0017"><a href="http://grossemy.typepad.com/" target="_blank"><span style="COLOR: #800080">Didier Grossemy</span></a> – </span><span style="FONT-SIZE: 12pt; COLOR: #cc0017">Founder &amp; CEO </span></div></td></tr>
<tr>
<td colspan="2" style="PADDING-BOTTOM: 10px; PADDING-TOP: 10px">
<div><span style="FONT-SIZE: 12pt">X2 World was founded by <a href="http://grossemy.typepad.com/" target="_blank"><span style="COLOR: #800080">Didier Grossemy</span></a> and is the result of his past experience. <a href="http://grossemy.typepad.com/" target="_blank"><span style="COLOR: #800080">Didier Grossemy</span></a> has been involved in Advertising and Marketing for the last 25 years and launched his first Internet company some 15 years ago.</span></div>
<div> </div>
<div><span style="FONT-SIZE: 10pt"><a href="http://grossemy.typepad.com/" target="_blank"><span style="COLOR: #800080">Didier Grossemy</span></a> takes entrepreneurship to the next level and is specialised in Start-up and growth strategy solutions. <a href="http://www.articlesbase.com/authors/didier-grossemy/105662.htm" target="_blank"><font color="#555555">Didier Grossemy</font></a> says "I enjoy the challenge of building, and believe that unless you are excited about your vision and you are willing to invest 300% of yourself there is no point" says Didier. I do that for all my clients by immersing myself in their business and becoming most of the time an integrated part of their growth.</span></div>
<div><span style="FONT-SIZE: 10pt" /> </div>
<div><span style="FONT-SIZE: 10pt" /> </div>
<div><span style="FONT-SIZE: 10pt"><a href="http://didiergrossemy.blogspot.com/" target="_blank"><span style="COLOR: #800080">Didier Grossemy</span></a> expertise has strategically guided some of the largest companies in the world to the Internet space. From publicly listed Telecommunication companies, Shopping centres, <a href="http://grossemy.myplaxo.com/"><font color="#555555">Fashion designers</font></a>, Insurance groups to launching 140 content managed websites for the "<a href="http://grossemy.myplaxo.com/" target="_blank"><font color="#555555">Le Meridien</font></a>" five stars hotel group to implementing the first interactive environment for <a href="http://grossemy.myplaxo.com/"><font color="#555555">Columbia Tristar Films</font></a>. There is a science to engineering complex database CRM to easy to use system for brands like Ferrari or launching powerful e-stores for the likes of the Oroton group. </span></div>
<div> </div>
<div><span style="FONT-SIZE: 10pt"><a href="http://didiergrossemy.blogspot.com/" target="_blank"><span style="COLOR: #800080">Didier Grossemy</span></a> Consulting projects includes building the first multi vendor English/Chinese online store "<a href="http://grossemy.myplaxo.com/"><font color="#555555">Haiwaibao</font></a>" offering top Australian brands to sell to the Chinese Market and helping Virgin Money to manage their online communication with state of the art content management.</span></div>
<div><span style="FONT-SIZE: 10pt" /> </div>
<div><span style="FONT-SIZE: 10pt"><a href="http://didiergrossemy.blogspot.com/" target="_blank"><span style="COLOR: #800080">Didier Grossemy</span></a> says that the success of Digital Marketing is guided through Vision and smart communication engineering, like a business architect Didier articulate the ultimate solution and execute the strategy with a professional team of creative and engineers.</span></div>
<div><span style="FONT-SIZE: 10pt" /> </div>
<div><span style="FONT-SIZE: 10pt" /> </div>
<div><span style="FONT-SIZE: 10pt">As the CEO of <a href="http://grossemy.myplaxo.com/" target="_blank"><font color="#555555">X2 World</font></a>, <a href="http://grossemy.typepad.com/" target="_blank"><span style="COLOR: #800080">Didier Grossemy</span></a> role in the company is to create the ultimate Digital Service Provider while growing a global production team and a network of distributors across the globe.</span></div>
<div><span style="FONT-SIZE: 10pt" /> </div>
<div><span style="FONT-SIZE: 10pt"><a href="http://grossemy.typepad.com/" target="_blank"><span style="COLOR: #800080">Didier Grossemy</span></a> focus is on packaging complex services including Digital marketing, technology and design into a ready to use solution so that almost anyone in a consulting, advertising, creative position can immediately leverage from.</span></div>
<div> </div>
<div><span style="FONT-SIZE: 10pt"><strong>MY MISSION: E-TRANSFORMING THE WORLD</strong></span></div>
<div><span style="FONT-SIZE: 10pt"><strong /></span></div>
<div><span style="FONT-SIZE: 10pt" /> </div>
<div><span style="FONT-SIZE: 10pt"><a href="http://www.x2world.com" target="_blank" title="X2 WORLD">X2 WORLD</a> is perfectly positioned as a growth strategy consulting firm that helps companies to grow faster and more efficiently than they could on their own using the experience of a strong management team and existing infrastructure.</span></div>
<div><span style="FONT-SIZE: 10pt">Apart of building businesses, my area of expertise is branding, technology and digital marketing. The three are closely linked since you need great technology to capture measure and track your marketing efforts and build your brand. </span></div>
<div><span style="FONT-SIZE: 10pt" /> </div>
<div><span style="FONT-SIZE: 10pt"><a href="http://didiergrossemy.blogspot.com/" target="_blank" title="Didier Grossemy"><span style="COLOR: #800080">Didier Grossemy</span></a> work is to make sure that everyone of his clients benefit from strong online technology and processes that will provide Return on Investment in the shortest possible time.</span></div>
<div><span style="FONT-SIZE: 10pt" /> </div>
<div><span style="FONT-SIZE: 10pt"><strong /></span></div>
<div><span style="FONT-SIZE: 10pt"><strong>Past Experience:</strong><br />CEO and Chairman at Viper Communications Group <br />Build Australia's third largest Internet company. </span></div>
<div><span style="FONT-SIZE: 10pt" /> </div>
<div><span style="FONT-SIZE: 10pt"><a href="http://www.articlesbase.com/authors/didier-grossemy/105662.htm" target="_blank"><font color="#555555">Didier Grossemy</font></a> MAJOR ACHIEVEMENT: Sold Viper Communications Group 8 months after the 2001 crash for $25M.</span></div>
<div><span style="FONT-SIZE: 10pt" /> </div>
<div><span style="FONT-SIZE: 10pt">Viper Productions was founded in 1996. The company quickly established itself as a market leader in website design and subsequently expanded its offering by the addition of eBusiness consulting, web hosting, broadcasting and online marketing services. The company is well known for the quality of its creative services.</span></div>
<div><br /><span style="FONT-SIZE: 10pt"><a href="http://www.articlesbase.com/authors/didier-grossemy/105662.htm" target="_blank"><font color="#555555">Didier Grossemy</font></a> has focused on the development of proprietary web software solutions from the outset, in addition to the development of outstanding design and other services. <a href="http://grossemy.myplaxo.com/" target="_blank"><font color="#555555">Didier Grossemy</font></a> has been able to round out the breadth and depth of the eService solutions it provides, as well as source new business, by forming strategic partnerships and alliances with specialist technology and eMarketing providers. BMCMedia, inherint, exo-net, Hewlett-Packard, Commtouch and iPIX provide immediate </span></div></td></tr></tbody></table></p></div>
</content>



    <feedburner:origLink>http://grossemy.typepad.com/didier_grossemy_blog/2009/05/didier-grossemy-help-you-boost-the-size-of-your-customers-transactions.html</feedburner:origLink></entry>
    <entry>
        <title>Didier Grossemy NOT so much in love with Twitter</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/typepad/1211680000s29812/didier_grossemy_blog/~3/7pTcehltcCQ/didier-grossemy-not-so-much-in-love-with-twitter.html" />
        <link rel="replies" type="text/html" href="http://grossemy.typepad.com/didier_grossemy_blog/2009/05/didier-grossemy-not-so-much-in-love-with-twitter.html" thr:count="3" thr:updated="2009-06-24T16:40:41+10:00" />
        <id>tag:typepad.com,2003:post-66235855</id>
        <published>2009-05-01T18:55:44+10:00</published>
        <updated>2009-05-01T18:55:44+10:00</updated>
        <summary>Didier Grossemy NOT so much in love with Twitter Everyone knows that Didier Grossemy is the strongest digital evangelist of all when it comes to marketing communications. Yet one of the highest current hype in the market place is called...</summary>
        <author>
            <name>Didier Grossemy</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Digital Marketing" />
        
        
<content type="html" xml:lang="en-US" xml:base="http://grossemy.typepad.com/didier_grossemy_blog/">
&lt;div xmlns="http://www.w3.org/1999/xhtml"&gt;&lt;p class="MsoNormal" style="MARGIN: 0cm 0cm 10pt"&gt;&lt;span style="FONT-SIZE: 20pt; LINE-HEIGHT: 115%; mso-bidi-font-size: 11.0pt"&gt;&lt;font face="Calibri"&gt;&lt;a href="http://didiergrossemy.blogspot.com/" target="_blank" title="Didier Grossemy"&gt;Didier Grossemy&lt;/a&gt; NOT so much in love with &lt;/font&gt;&lt;a href="http://www.twitter.com" target="_blank" title="Twitter"&gt;Twitter&lt;o:p&gt;&lt;/o:p&gt;&lt;/a&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="MARGIN: 0cm 0cm 10pt"&gt;&lt;font face="Calibri" size="3"&gt;Everyone knows that &lt;a href="http://didiergrossemy.blogspot.com/" target="_blank" title="Didier Grossemy"&gt;Didier Grossemy&lt;/a&gt; is&amp;#0160;the strongest digital evangelist of all when it comes to marketing communications. Yet one of the highest current hype in the market place is called “&lt;a href="http://www.twitter.com" target="_blank" title="Twitter"&gt;Twitter&lt;/a&gt;”. &lt;/font&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="MARGIN: 0cm 0cm 10pt"&gt;&lt;font face="Calibri" size="3"&gt;So of course when &lt;a href="http://www.plaxo.com/directory/profile/51539667156/39e5d807/Didier/Grossemy" target="_blank" title="Didier Grossemy"&gt;Didier Grossemy&lt;/a&gt; had try it and after starting building my “followers”, I discovered that my good friends were saying things like:&lt;span style="mso-spacerun: yes"&gt;&amp;#0160; &lt;/span&gt;“moving house is not fun”, “I love this black dress” “I am getting tired It’s time to go to bed”, “Richard Branson just landed in OC”, “I burnt my scones” and as you know if you are on Twitter it goes on and on about things that no one really cares about. &lt;/font&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="MARGIN: 0cm 0cm 10pt"&gt;&lt;font face="Calibri" size="3"&gt;So &lt;a href="http://www.plaxo.com/directory/profile/51539667156/39e5d807/Didier/Grossemy" target="_blank" title="Didier Grossemy"&gt;Didier Grossemy’s&lt;/a&gt; view is that since micro blogging cannot be really regulated and no one can really tell someone else that they don’t care about the colour of their underpants (if they wear any!) or if the cat has drunken his milk today, then if you can’t fight it, &lt;a href="http://www.plaxo.com/directory/profile/51539667156/39e5d807/Didier/Grossemy" target="_blank" title="Didier Grossemy"&gt;Didier Grossemy&lt;/a&gt; says join it and start having an interesting micro conversation since you surely know that you are kind of SMSing your messages to all of your followers. &lt;/font&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="MARGIN: 0cm 0cm 10pt"&gt;&lt;font face="Calibri" size="3"&gt;Please amuse us, enrich us, educate us, direct us but don’t bore us.&lt;/font&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="MARGIN: 0cm 0cm 10pt"&gt;&lt;font face="Calibri" size="3"&gt;Twitter has attracted over 14 million users this past month so why should you join and start Twitting. &lt;/font&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="MARGIN: 0cm 0cm 10pt"&gt;&lt;font face="Calibri" size="3"&gt;Some of the main reasons are: &lt;/font&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="MARGIN: 0cm 0cm 10pt"&gt;&lt;font face="Calibri" size="3"&gt;1 - You can create new connections with users that you will never have known before existed. &lt;/font&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="MARGIN: 0cm 0cm 10pt"&gt;&lt;font face="Calibri" size="3"&gt;2 - You can get to know a whole different side of a person (but do you really want to?)&lt;/font&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="MARGIN: 0cm 0cm 10pt"&gt;&lt;font face="Calibri" size="3"&gt;3 - Grow your business communication, by telling your followers about your latest...&lt;/font&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="MARGIN: 0cm 0cm 10pt"&gt;&lt;font face="Calibri" size="3"&gt;4- Sharing knowledge by sending your latest discovered websites&lt;/font&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="MARGIN: 0cm 0cm 10pt"&gt;&lt;font face="Calibri" size="3"&gt;5 - Tell everyone what you do at the minute you do it (fun for a while but then pretty boring except if your life is that amazing...)&lt;/font&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="MARGIN: 0cm 0cm 10pt"&gt;&lt;font face="Calibri" size="3"&gt;So is it only Hype? You have probably noticed that Twitter its getting used on news channels, on commercials and in newspapers. So test it, hate it and then you might love it. &lt;/font&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="MARGIN: 0cm 0cm 10pt"&gt;&lt;font face="Calibri" size="3"&gt;&lt;strong&gt;&lt;span style="FONT-SIZE: 15px; FONT-FAMILY: Trebuchet MS"&gt;Hitwise recently covered a variety of posts about Twitter traffic with some interesting analysis and reports.&lt;/span&gt;&lt;/strong&gt; &lt;/font&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="MARGIN: 0cm 0cm 10pt"&gt;&lt;font face="Calibri" size="3"&gt;In the most recent post on “Twitter traffic according to Hitwise,” Hitwise reports that the UK, USA, and Australia show a dramatic increase in Twitter usage and visits.&lt;/font&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="MARGIN: 0cm 0cm 10pt"&gt;&lt;font face="Calibri" size="3"&gt;Let’s start with the UK. Twitter.com is the 291st most visited website in the UK. Internet traffic has increased by 974% over one year, see the graph below.&lt;/font&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="MARGIN: 0cm 0cm 10pt"&gt;&lt;font face="Calibri" size="3"&gt;Traffic to Twitter from Australia has also grown significantly, 517.9% up over one year, as shown on the graph below.&lt;/font&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="MARGIN: 0cm 0cm 10pt"&gt;&lt;font face="Calibri" size="3"&gt;…A few days earlier an analysis of Twitter traffic in the USA was also published. According to Hitwise, Twitter.com attracts more visitors than Digg. Twitter is ranked #84 in computers and Internet category, one place before Digg, ranked #85.&lt;/font&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="MARGIN: 0cm 0cm 10pt"&gt;&lt;font face="Calibri" size="3"&gt;In April of 2008, Heather Hopkins at Hitwise analyzed the statistics of Twitter traffic to determine if this social interaction and microblogging service had hit the main steam for acceptance. Her research and analysis found that while it was increasing in usage and acceptance, Twitter ranked at 439 among “Social Networks and Forums” and was ranked at 4,309 for all types of websites. &lt;/font&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="MARGIN: 0cm 0cm 10pt"&gt;&lt;font face="Calibri" size="3"&gt;With this new analysis, Twitter is scoring dramatically high around the world inside and outside of its own category. There has also been dramatic increase in Twitter usage traffic as well as adoption. As it stands, Twitter appears to have continued growth and enthusiasm - as long as the funding, functionality, and third-party ease-of-use products continue to be supported.&lt;/font&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="MARGIN: 0cm 0cm 10pt"&gt;&lt;font face="Calibri" size="3"&gt;&lt;strong&gt;Twitter Driving Third-Party Apps Market&lt;/strong&gt;&lt;/font&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="MARGIN: 0cm 0cm 10pt"&gt;&lt;font face="Calibri" size="3"&gt;Twitter isn’t easy to use. It should be, but it’s core format isn’t very user friendly. &lt;/font&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="MARGIN: 0cm 0cm 10pt"&gt;&lt;font face="Calibri" size="3"&gt;Twitter works best when the tweets are created and processed through third-party applications, such as Tweetdeck, PocketTweets, Twitter for iPhone, Twitterrific, Tweetr, Twhirl, Twinkle, Tweetie, Hahlo, and Twittelator rather than the Twitter website. &lt;/font&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="MARGIN: 0cm 0cm 10pt"&gt;&lt;font face="Calibri" size="3"&gt;The lack of features, function, form, and usability is driving a huge market for third-party apps on various operating systems and mobile products and services. Instead of Twitter competing much against Twitter-like competitors, third-party applications are vying for market control of users using Twitter. &lt;/font&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="MARGIN: 0cm 0cm 10pt"&gt;&lt;font face="Calibri" size="3"&gt;It’s fascinating to watch the growth of these third-party apps, moving away from a centric web application upon which users depend to a third-party market competition and industry, depending upon a central supplier. &lt;/font&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="MARGIN: 0cm 0cm 10pt"&gt;&lt;font face="Calibri" size="3"&gt;In many ways, Twitter is still early in its development, and the community is now directing its growth, usage, and purpose rather than the developers. This changes the adoption rate dramatically.&lt;/font&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="MARGIN: 0cm 0cm 10pt"&gt;&lt;o:p&gt;&lt;font face="Calibri" size="3"&gt;&amp;#0160;&lt;/font&gt;&lt;/o:p&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 15.6pt; mso-outline-level: 1"&gt;&lt;strong&gt;&lt;span style="COLOR: black; FONT-FAMILY: &amp;#39;Verdana&amp;#39;,&amp;#39;sans-serif&amp;#39;; mso-fareast-font-family: &amp;#39;Times New Roman&amp;#39;; mso-bidi-font-family: &amp;#39;Times New Roman&amp;#39;; mso-fareast-language: EN-AU; mso-font-kerning: 18.0pt"&gt;&lt;font size="3"&gt;April 8, 2009&lt;o:p&gt;&lt;/o:p&gt;&lt;/font&gt;&lt;/span&gt;&lt;/strong&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 18pt; mso-outline-level: 2"&gt;&lt;strong&gt;&lt;span style="FONT-SIZE: 10pt; COLOR: black; FONT-FAMILY: &amp;#39;Verdana&amp;#39;,&amp;#39;sans-serif&amp;#39;; mso-fareast-font-family: &amp;#39;Times New Roman&amp;#39;; mso-bidi-font-family: &amp;#39;Times New Roman&amp;#39;; mso-fareast-language: EN-AU"&gt;comScore Releases Surprising Twitter Statistics&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/strong&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="MARGIN: 0cm 0cm 10pt; LINE-HEIGHT: 18pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto"&gt;&lt;span style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: &amp;#39;Verdana&amp;#39;,&amp;#39;sans-serif&amp;#39;; mso-fareast-font-family: &amp;#39;Times New Roman&amp;#39;; mso-bidi-font-family: &amp;#39;Times New Roman&amp;#39;; mso-fareast-language: EN-AU"&gt;comScore has released some interesting statistics about Twitter. It will come as no surprise that Twitter traffic is on the rise. What is surprising is who&amp;#39;s driving the traffic.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="MARGIN: 0cm 0cm 10pt; LINE-HEIGHT: 18pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto"&gt;&lt;span style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: &amp;#39;Verdana&amp;#39;,&amp;#39;sans-serif&amp;#39;; mso-fareast-font-family: &amp;#39;Times New Roman&amp;#39;; mso-bidi-font-family: &amp;#39;Times New Roman&amp;#39;; mso-fareast-language: EN-AU"&gt;45-54 year olds are the top demographic. The more expeccted demo of 25-34 year olds following closely behind at second. But notice how boomers and senior citizens are getting Twitter on more likely than their grandchildren:&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="MARGIN: 0cm 0cm 10pt"&gt;&lt;o:p&gt;&lt;font face="Calibri" size="3"&gt;&amp;#0160;&lt;/font&gt;&lt;/o:p&gt;&lt;/p&gt;&lt;/div&gt;
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