Purple Phone PR & Marketingtag:typepad.com,2003:weblog-17125842010-01-27T11:21:26-05:00Managing the marketing and community engagement objectives of mid-sized businesses in the online world through strategy, content creation and social media representation.TypePadFollow Me Already! How to Increase your Number of Followers on Twittertag:typepad.com,2003:post-6a00e553dde56388330120a817f9e7970b2010-01-27T11:21:26-05:002010-01-27T11:21:26-05:00I just hung up with a frustrated colleague. I had invited her to follow one of my new Twitter accounts and she quickly called by phone (I know, I know – that’s sooo 2009!) to say, “I’ve been using Twitter...Rachel Minihanhttp://www.purplephonepr.com/purple_phone_pr_marketing/2010/01/follow-me-already-how-to-increase-your-number-of-followers-on-twitter.htmlFacebook Statisticstag:typepad.com,2003:post-6a00e553dde56388330120a755e976970b2009-12-15T20:12:42-05:002009-12-15T20:12:42-05:00I should have probably known that this page existed, but I generally get my data from other sources, so I've JUST now stumbled upon Facebook's press page, which provides several useful statistics for the marketing professional - or for the...Rachel Minihanhttp://www.purplephonepr.com/purple_phone_pr_marketing/2009/12/facebook-statistics.htmlDo You Love Your Poken?tag:typepad.com,2003:post-6a00e553dde5638833012876464718970c2009-12-11T10:40:05-05:002009-12-11T10:40:05-05:00How many of you have heard about the Poken? Well, it's all the rage down here in "chilly" North Carolina. For those who are just beginning to get a taste of the idea, I thought I'd quickly post about the...Rachel Minihanhttp://www.purplephonepr.com/purple_phone_pr_marketing/2009/12/do-you-love-your-poken.htmlWhat Makes a Social Media Strategy?tag:typepad.com,2003:post-6a00e553dde5638833012875d7ecab970c2009-11-25T07:28:39-05:002009-11-25T07:28:39-05:00All too often, I observe businesses jumping into the social media pool because it is the "thing to do" right now. No one wants to be left behind and I certainly appreciate that feeling. However, if you dive on in...Rachel Minihanhttp://www.purplephonepr.com/purple_phone_pr_marketing/2009/11/what-makes-a-social-media-strategy.htmlHow to Craft a Viral Message on Facebooktag:typepad.com,2003:post-6a00e553dde56388330120a67adafc970c2009-10-27T06:35:14-04:002009-10-27T06:35:14-04:00A couple of weeks ago on Facebook, most of us saw the video of a nine-month old, diapered baby getting his groove on to Single Ladies by Beyonce. (If you didn’t, check it out: it was hysterical!) As a business...Rachel Minihanhttp://www.purplephonepr.com/purple_phone_pr_marketing/2009/10/how-to-craft-a-viral-message-on-facebook.htmlRotating Photos, Confused Customerstag:typepad.com,2003:post-6a00e553dde56388330120a5f0d072970b2009-10-17T19:11:05-04:002009-10-17T19:11:05-04:00Wait - where did you go? I feel like I just got to know you and now I've lost you. Oh - that's you now with the baby as your icon. Or, are you the dog with bright red glasses...Rachel Minihanhttp://www.purplephonepr.com/purple_phone_pr_marketing/2009/10/rotating-photos-confused-customers.htmlOvercoming Blogger's Blocktag:typepad.com,2003:post-6a00e553dde56388330120a556da8f970b2009-09-08T06:59:08-04:002009-09-08T12:20:48-04:00Blogging seemed like a smart business move. A way to share your expertise with the world, an opportunity to get people talking about what matters in your industry, an avenue for spreading your brand while sharing useful information. So, you...Rachel Minihanhttp://www.purplephonepr.com/purple_phone_pr_marketing/2009/09/overcoming-bloggers-block.htmlAm I Ready to Hire Someone to Manage my Facebook Page?tag:typepad.com,2003:post-6a00e553dde56388330120a50a9bcd970b2009-08-25T15:12:00-04:002009-08-25T15:12:00-04:00The other day, I posted an entry called Five Factors to Consider When Seeking a Facebook Page Manger. As I was adding a point here and there, it occurred to me that I had started with the assumption that business...Rachel Minihanhttp://www.purplephonepr.com/purple_phone_pr_marketing/2009/08/am-i-ready-to-hire-someone-to-manage-my-facebook-page.htmlFive Factors to Consider When Seeking a Facebook Page Managertag:typepad.com,2003:post-6a00e553dde56388330120a55ef4c9970c2009-08-20T18:47:26-04:002009-08-24T14:08:46-04:00Business owners, from the largest corporation to the smallest, in-home start-up, have heard of Facebook and are establishing their presence there. Facebook has become one of the tools to use for establishing community, building brand recognition, learning about the competition,...Rachel Minihanhttp://www.purplephonepr.com/purple_phone_pr_marketing/2009/08/finding-the-right-person-to-manage-your-facebook-page.htmlThanks to Toilet Paper Entrepreneur!tag:typepad.com,2003:post-6a00e553dde5638833011572297ab1970b2009-07-23T14:42:39-04:002009-07-23T14:42:39-04:00They ran a great blog post that asked how women who are both mothers and entrepreneurs keep the balance. I was thrilled to be able to include a tip. Here's the link: http://www.toiletpaperentrepreneur.com/blog/mom-entrepreneur-success-strategiesRachel Minihanhttp://www.purplephonepr.com/purple_phone_pr_marketing/2009/07/thanks-to-toilet-paper-entrepreneur.html