David Wesson's Digital Culturetag:typepad.com,2003:weblog-17482952012-11-06T17:12:43+11:00Innovation & Strategy from the Social ,digital and Mobile Space TypePadtypepad/1223109074s22060/david_wessons_digital_culhttp://feedburner.google.com7 Reasons why Social Sharing and Branded Content are the perfect mix to get your brand noticed tag:typepad.com,2003:post-6a010535373ed2970c017ee4ca9bb7970d2012-11-06T17:12:43+11:002012-11-15T22:57:27+11:00How brands get their content shared is perhaps one of the most important challenges facing marketers at the moment. And whilst Social media gives brands an opportunity to attract users, as well as encourage them to share with their friends...david wessonhttp://davidwesson.typepad.com/david_wessons_digital_cul/2012/11/7-reasons-why-social-sharing-and-branded-content-are-the-perfect-mix-to-get-your-brand-noticed-.html15 Social Media Marketing Trends to watch out for in Australian Marketing in 2012 tag:typepad.com,2003:post-6a010535373ed2970c016761779f7e970b2012-02-01T19:38:15+11:002012-02-01T23:45:53+11:002011 saw an across the board rise in the use social media platform in Australia. Facebook growth and engagement rose to over 11 million average monthly views whilst Twitter (2.8 million) and LinkedIn (2 million) have almost doubled their user...david wessonhttp://davidwesson.typepad.com/david_wessons_digital_cul/2012/02/15-social-media-marketing-trends-to-watch-out-for-in-australian-marketing-in-2012-.html The future of TV is social & the revolution is coming! tag:typepad.com,2003:post-6a010535373ed2970c01538f22a8cf970b2011-06-12T21:21:21+10:002011-07-10T15:00:20+10:00Named last year as one of the ten most important emerging technologies by the MIT Technology Review social TV is fast rising as one of the hottest topics since group buying. Ynon Kreiz, CEO of the Endemol group the largest...david wessonhttp://davidwesson.typepad.com/david_wessons_digital_cul/2011/06/-the-future-of-tv-is-social-the-revolution-is-coming-.htmlThe New Sharing Economy-The next era of the Social Web tag:typepad.com,2003:post-6a010535373ed2970c014e61188cf8970c2011-04-21T13:41:08+10:002011-05-03T12:59:17+10:00Not too long ago, we got eBay and craigslist, more recently we have got Couchsurfer Airbnb, Free cycle, Zipcar and Kickstarter. What do they have in common? They ask people to share in one way or another and are part...david wessonhttp://davidwesson.typepad.com/david_wessons_digital_cul/2011/04/the-new-sharing-economy-the-next-era-of-the-social-web-.htmlSocial Commerce –The case for redesigning the shopping experience! tag:typepad.com,2003:post-6a010535373ed2970c013488fbc8d1970c2010-11-15T13:13:18+11:002010-11-15T15:37:56+11:00Whilst 2010 has arguably been the year of marketers asking the question “what is the ROI of Social Media? And, how do we encourage our fans to buy? 2011 could quite possibly be the year of Social Commerce. In its...david wessonhttp://davidwesson.typepad.com/david_wessons_digital_cul/2010/11/social-commerce-strategythe-case-for-redesigning-the-shopping-experience-.htmlHave you got a social mobile strategy?tag:typepad.com,2003:post-6a010535373ed2970c0134805cd4af970c2010-05-04T22:30:01+10:002010-05-06T09:27:37+10:00According to a recent report by Nielsen social network use in Australia via mobile is increasing dramatically. Half of Twitter’s users visit the site daily via mobile, 36% of Facebook users visits the site via mobile, whilst 22 percent of...david wessonhttp://davidwesson.typepad.com/david_wessons_digital_cul/2010/05/have-you-got-a-social-mobile-strategy.htmlSocial media is giving rise to a new breed of social commerce platforms tag:typepad.com,2003:post-6a010535373ed2970c0133ed1c32bb970b2010-05-02T07:20:15+10:002010-05-02T08:52:12+10:00The launch of new Levi’s social shopping site recently is just one of a new breed social commerce platforms that are signaling the fact that ecommerce and social media have begun to converge into a very real and meaningful way...david wessonhttp://davidwesson.typepad.com/david_wessons_digital_cul/2010/05/social-media-has-given-rise-to-a-new-breed-of-social-commerce-platforms-.htmlOnline Privacy and the Social Media Paradox.tag:typepad.com,2003:post-6a010535373ed2970c0133ec51f2e9970b2010-03-30T13:53:45+11:002010-03-30T13:53:45+11:00Whilst Sydney was embroiled in discussions around social media not being a one night relationship at Adtech last week the debate surrounding privacy and social media was very much at the forefront in Dana Boyd’s keynote speech at SXSW. How...david wessonhttp://davidwesson.typepad.com/david_wessons_digital_cul/2010/03/online-privacy-and-the-social-media-paradox.htmlSocial Media set to overtake Google as the main source of product information! tag:typepad.com,2003:post-6a010535373ed2970c0120a612449b970b2009-10-22T22:50:17+11:002009-10-22T22:50:17+11:00"There is a very fundamental shift going on from the information Web to the social Web, Facebook COO Sheryl Sandberg stated at the recent San Francisco web 2.0 summit. At the moment most online marketing is geared to visibility in...david wessonhttp://davidwesson.typepad.com/david_wessons_digital_cul/2009/10/social-media-set-to-overtake-google-as-the-main-source-of-product-information-.htmlOnline Engagement-The New Frontier of Consumer Relations tag:typepad.com,2003:post-6a010535373ed2970c0120a57a3287970c2009-08-27T14:03:00+10:002009-08-28T11:20:59+10:00This week I had the pleasure of presenting at the 19th Annual Australian SOCAP Conference here in Sydney (see below Presentation) alongside Katie Harris from Zebra Bites to a receptive audience. It’s always great to get a different perspective on...david wessonhttp://davidwesson.typepad.com/david_wessons_digital_cul/2009/08/online-engagementthe-new-frontier-of-consumer-relations-.html