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    <title>Guerrilla Billionaire™ </title>
    
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    <id>tag:typepad.com,2003:weblog-1750341</id>
    <updated>2009-12-07T19:24:01-08:00</updated>
    <subtitle>Self-Made Billionaire Strategies and The Art of Buying &amp; Selling Businesses</subtitle>
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    <atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="self" type="application/atom+xml" href="http://feeds.feedburner.com/typepad/1223432313s3860/my_weblog" /><atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="hub" href="http://pubsubhubbub.appspot.com" /><entry>
        <title>Do You Have a Millionaire Mind? Part 1/6 </title>
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        <id>tag:typepad.com,2003:post-6a0105356b68f9970c0128762e9314970c</id>
        <published>2009-12-07T19:24:01-08:00</published>
        <updated>2009-12-07T19:24:01-08:00</updated>
        <summary>Do You Have a Millionaire Mind? Part 1/6 Today, more and more millionaires are truly self-made and most of them are people just like us. They started off in similar jobs to us, attended similar schools and had similar opportunities. But unlike us they've made a million. By getting up-close and personal with twelve inspiring self-made millionaires, a team of psychological profilers will examine the character behind success, and discover what we can learn from them. Okay, here's the 1st of 6 parts.</summary>
        <author>
            <name>Peter Ireland</name>
        </author>
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        <category scheme="http://sixapart.com/ns/types#tag" term="millionaire mind" />
        
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&lt;div xmlns="http://www.w3.org/1999/xhtml"&gt;&lt;p style="font-family: Arial;"&gt;&lt;strong&gt;Do You Have a Millionaire Mind? Part 1/6&amp;nbsp;&lt;/strong&gt;&lt;/p&gt;&lt;blockquote&gt;&lt;p style="font-family: Arial;"&gt;Today, more and more millionaires are truly self-made and most of them
are people just like us. They started off in similar jobs to us,
attended similar schools and had similar opportunities. But unlike us
they've made a million. By getting up-close and personal with twelve
inspiring self-made millionaires, a team of psychological profilers
will examine the character behind success, and discover what we can
learn from them.&lt;/p&gt;

&lt;/blockquote&gt;

&lt;p&gt;&lt;span style="font-family: Arial;"&gt;Okay, here's the 1st of 6 parts.&lt;/span&gt;&lt;/p&gt;

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    <entry>
        <title>Do You Have a Millionaire Mind? Part 2/6 </title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/typepad/1223432313s3860/my_weblog/~3/Npv4n5p5c9E/do-you-have-a-millionaire-mind-part-26-.html" />
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        <id>tag:typepad.com,2003:post-6a0105356b68f9970c0128762e8f2b970c</id>
        <published>2009-12-07T19:23:12-08:00</published>
        <updated>2009-12-07T19:23:12-08:00</updated>
        <summary>Do You Have a Millionaire Mind? Part 2/6 Here's the 2nd part.</summary>
        <author>
            <name>Peter Ireland</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Do You Have a Millionaire Mind?" />
        
        <category scheme="http://sixapart.com/ns/types#tag" term="millionaire mind" />
        
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&lt;div xmlns="http://www.w3.org/1999/xhtml"&gt;&lt;p style="font-family: Arial;"&gt;&lt;object height="315" width="500"&gt;&lt;strong&gt;Do You Have a Millionaire Mind? Part 2/6&amp;nbsp;&amp;nbsp; &lt;/strong&gt;&lt;br&gt;&lt;/object&gt;&lt;/p&gt;&lt;p style="font-family: Arial;"&gt;&lt;object height="315" width="500"&gt;Here's the 2nd part.&lt;/object&gt;&lt;/p&gt;



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</content>


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    <entry>
        <title>Do You Have a Millionaire Mind? Part 3/6  </title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/typepad/1223432313s3860/my_weblog/~3/SRbpzBwkjro/do-you-have-a-millionaire-mind-part-36-.html" />
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        <id>tag:typepad.com,2003:post-6a0105356b68f9970c0128762e8b01970c</id>
        <published>2009-12-07T19:22:15-08:00</published>
        <updated>2009-12-07T19:22:15-08:00</updated>
        <summary>Do You Have a Millionaire Mind? Part 3/6 Here's the 3rd part.</summary>
        <author>
            <name>Peter Ireland</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Do You Have a Millionaire Mind?" />
        
        <category scheme="http://sixapart.com/ns/types#tag" term="millionaire mind" />
        
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&lt;div xmlns="http://www.w3.org/1999/xhtml"&gt;&lt;p style="font-family: Arial;"&gt;&lt;strong&gt;Do You Have a Millionaire Mind? Part 3/6&amp;nbsp; &lt;/strong&gt;&lt;/p&gt;&lt;p style="font-family: Arial;"&gt;Here's the 3rd part.&lt;/p&gt;

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</content>


    <feedburner:origLink>http://dealflow.typepad.com/my_weblog/2009/12/do-you-have-a-millionaire-mind-part-36-.html</feedburner:origLink></entry>
    <entry>
        <title>Do You Have a Millionaire Mind? Part 4/6  </title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/typepad/1223432313s3860/my_weblog/~3/njuN7LgPMrE/do-you-have-a-millionaire-mind-part-46-.html" />
        <link rel="replies" type="text/html" href="http://dealflow.typepad.com/my_weblog/2009/12/do-you-have-a-millionaire-mind-part-46-.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-6a0105356b68f9970c0128762e88cb970c</id>
        <published>2009-12-07T19:21:37-08:00</published>
        <updated>2009-12-07T19:21:37-08:00</updated>
        <summary>Do You Have a Millionaire Mind? Part 4/6 Here is the the 4th part of the program.</summary>
        <author>
            <name>Peter Ireland</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Do You Have a Millionaire Mind?" />
        
        <category scheme="http://sixapart.com/ns/types#tag" term="millionaire mind" />
        
<content type="html" xml:lang="en-US" xml:base="http://dealflow.typepad.com/my_weblog/">
&lt;div xmlns="http://www.w3.org/1999/xhtml"&gt;&lt;p style="font-family: Arial;"&gt;&lt;strong&gt;Do You Have a Millionaire Mind? Part 4/6&lt;/strong&gt;&lt;/p&gt;&lt;p style="font-family: Arial;"&gt;Here is the the 4th part of the program.&lt;/p&gt;

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</content>


    <feedburner:origLink>http://dealflow.typepad.com/my_weblog/2009/12/do-you-have-a-millionaire-mind-part-46-.html</feedburner:origLink></entry>
    <entry>
        <title>Do You Have a Millionaire Mind? Part 5/6  </title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/typepad/1223432313s3860/my_weblog/~3/n6o3UGu9wrQ/do-you-have-a-millionaire-mind-part-56-.html" />
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        <id>tag:typepad.com,2003:post-6a0105356b68f9970c0128762e8627970c</id>
        <published>2009-12-07T19:20:43-08:00</published>
        <updated>2009-12-07T19:20:43-08:00</updated>
        <summary>Do You Have a Millionaire Mind? Part 5/6 Here is the the 5th part of the program.</summary>
        <author>
            <name>Peter Ireland</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Do You Have a Millionaire Mind?" />
        
        <category scheme="http://sixapart.com/ns/types#tag" term="millionaire mind" />
        
<content type="xhtml" xml:lang="en-US" xml:base="http://dealflow.typepad.com/my_weblog/">
<div xmlns="http://www.w3.org/1999/xhtml"><p style="font-family: Arial;"><strong>Do You Have a Millionaire Mind? Part 5/6</strong></p><p style="font-family: Arial;">Here is the the 5th part of the program.</p>


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</content>


    <feedburner:origLink>http://dealflow.typepad.com/my_weblog/2009/12/do-you-have-a-millionaire-mind-part-56-.html</feedburner:origLink></entry>
    <entry>
        <title>Do You Have a Millionaire Mind? Part 6/6</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/typepad/1223432313s3860/my_weblog/~3/_romRD8QH-Y/do-you-have-a-millionaire-mind-part-66.html" />
        <link rel="replies" type="text/html" href="http://dealflow.typepad.com/my_weblog/2009/12/do-you-have-a-millionaire-mind-part-66.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-6a0105356b68f9970c0120a72b88d5970b</id>
        <published>2009-12-07T19:19:31-08:00</published>
        <updated>2009-12-07T18:59:48-08:00</updated>
        <summary>Do You Have a Millionaire Mind? Part 6/6 Here the the 6th and final part of the program.</summary>
        <author>
            <name>Peter Ireland</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Do You Have a Millionaire Mind?" />
        
        <category scheme="http://sixapart.com/ns/types#tag" term="millionaire mind" />
        
<content type="xhtml" xml:lang="en-US" xml:base="http://dealflow.typepad.com/my_weblog/">
<div xmlns="http://www.w3.org/1999/xhtml"><p style="font-family: Arial;"><strong>Do You Have a Millionaire Mind? Part 6/6</strong></p><p style="font-family: Arial;">Here


the the 6th and final part of the program.</p><p /><p /><p><br /><object height="315" width="500" /></p><p><object height="315" width="500"><param name="movie" value="http://www.youtube.com/v/zXNHwEyRPiI&amp;hl=en_US&amp;fs=1&amp;color1=0x2b405b&amp;color2=0x6b8ab6&amp;border=1" /><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><embed allowfullscreen="true" allowscriptaccess="always" height="315" src="http://www.youtube.com/v/zXNHwEyRPiI&amp;hl=en_US&amp;fs=1&amp;color1=0x2b405b&amp;color2=0x6b8ab6&amp;border=1" type="application/x-shockwave-flash" width="500" /></object></p></div>
</content>


    <feedburner:origLink>http://dealflow.typepad.com/my_weblog/2009/12/do-you-have-a-millionaire-mind-part-66.html</feedburner:origLink></entry>
    <entry>
        <title>Russia's Theft of the Century</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/typepad/1223432313s3860/my_weblog/~3/WsuEg7NSIUU/russias-sale-of-the-century.html" />
        <link rel="replies" type="text/html" href="http://dealflow.typepad.com/my_weblog/2009/12/russias-sale-of-the-century.html" thr:count="3" thr:updated="2009-12-07T16:07:19-08:00" />
        <id>tag:typepad.com,2003:post-6a0105356b68f9970c0120a71f3735970b</id>
        <published>2009-12-06T19:00:21-08:00</published>
        <updated>2009-12-06T19:20:09-08:00</updated>
        <summary>This is a story for your "If it sounds too good to be true" file. After the collapse of the USSR in 1991, the greatest theft in history unfolded as Russian president Boris Yeltsin raced to "privatize" the country's wealth. Rather than going with a gradual and orderly privatization, which would allow overseers to spot and learn from mistakes, he recklessly chose to put everything on the auction block at once. If this wasn't bad enough, at the time Russian natural and industrial assets were typically valued at 1% to 10% of their counterparts in the west. What made an...</summary>
        <author>
            <name>Peter Ireland</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Billionaire Strategies" />
        
        <category scheme="http://sixapart.com/ns/types#tag" term="Bill Browder" />
        <category scheme="http://sixapart.com/ns/types#tag" term="billionaires" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Hermitage Fund" />
        <category scheme="http://sixapart.com/ns/types#tag" term="oligarchs" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Russia" />
        <category scheme="http://sixapart.com/ns/types#tag" term="strategies" />
        
<content type="xhtml" xml:lang="en-US" xml:base="http://dealflow.typepad.com/my_weblog/">
<div xmlns="http://www.w3.org/1999/xhtml"><p style="font-family: Arial;">This is a story for your "If it sounds too good to be true" file.<br />

</p>

<p><span style="font-family: Arial;">After the collapse of the USSR in 1991, the greatest theft in history unfolded as Russian president Boris Yeltsin raced to "privatize" the country's wealth. Rather than going with a gradual and orderly privatization, which would allow overseers to spot and learn from mistakes, he recklessly chose to put everything on the auction block at once. If this wasn't bad enough, at the time Russian natural and industrial assets were typically valued at 1% to 10% of their counterparts in the west. <br /></span></p>

<p><span style="font-family: Arial;">What made an already bad process worse is that Yeltsin and other government officials then manipulated affairs so that a small group of opportunists could seize control of the jewels of Russia's economy: oil &amp; gas companies, industrials, and media companies, literally for pennies on the dollar. Yeltsin was driven in part out of a need to build a powerful alliance of wealthy businessmen who would then pay him back by supporting his second run for the presidency. Yeltsin's first term was such an unmitigated disaster that the hated communists looked as if they might be voted back into power by the masses.<br /></span></p>

<p><span style="font-family: Arial;">This small group of men, who became billionaires almost overnight, came to be known as The Oligarchs because they ruled Russia as a committee along with the inept and drunkardly Yeltsin. By the later 1990s, the damage was done. Practically all of Russia's wealth was concentrated in the hands of two dozen, or so, oligarchs, while the rest of the population suffered greatly from the total economic collapse. At that point Russia had sunk to Third World status in terms of economic and living conditions. <br /></span></p>

<p><span style="font-family: Arial;">In contrast, the oligarchs used transfer pricing scams to export natural resources, such as oil &amp; gas and minerals, out of the country at Russian prices and then sell them at prevailing world prices for a quick 900% profit.Most of the profits then disappeared into Swiss bank accounts which paid for villas in Monaco and yachts.  <br /></span></p><p style="font-family: Arial;">Over the past month or so I have read two fascinating books about what happened in Russia after the collapse of communism. The first book was <a href="http://www.amazon.com/exec/obidos/ASIN/1903985269/theantiventur-20">The Oligarchs: Wealth And Power In The New Russia</a> by David Hoffman. I am just now finishing off the final chapter of <em><a href="http://www.amazon.com/exec/obidos/ASIN/0156013304/theantiventur-20">Godfather of the Kremlin: The Decline of Russia in the Age of Gangster Capitalism</a> </em>by the late <a href="http://en.wikipedia.org/wiki/Paul_Klebnikov#Murder">Paul Klebnikov</a>. I say "late" because an unknown party executed him in 2004 in Moscow, as he was leaving his employer's (Forbes) offices.</p><p style="font-family: Arial;">During the 1990s western bankers, businessmen, and investors tried to get in on the action of acquiring grossly undervalued assets in the former USSR countries. Most got badly burned by the oligarchs and wrote off billions in losses.</p>

<p><span style="font-family: Arial;">One of these men was Bill Browder, the <a href="http://hermitagefund.com/index2.php">Founder of Hermitage Fund</a>.Bill, by his own account, was one of the first westerners to spot the seeming opportunity of the millennium to pick up assets selling at 90% or better discounts. For a few years, Bill was a master of the Universe rolling in dough. Then the Russians decided it was time to pull the plug on his gig. In the following talk, Bill tells his story. It's packed with business lessons if you listen closely. Most importantly, the talk takes you inside the mind of someone who spotted a risky opportunity early on and went after it. Unfortunately, Bill was no match in the end for the gangster capitalism that ruled Russia in the 1990s.</span></p>

<p><span style="font-family: Arial;">This is a great talk riddled with good humor. (If you decide afterwards that you want to learn more about the oligarchs, read the two books above in the same order that I read them.)<br /></span></p>



<p><span style="font-family: Arial;"> </span><br /><span style="font-family: Arial;" /></p>

<p><span style="font-family: Arial;" /><object height="344" width="425"><param name="movie" value="http://www.youtube.com/v/84MsRuC-1l8&amp;hl=en_US&amp;fs=1&amp;color1=0x2b405b&amp;color2=0x6b8ab6" /><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><embed allowfullscreen="true" allowscriptaccess="always" height="344" src="http://www.youtube.com/v/84MsRuC-1l8&amp;hl=en_US&amp;fs=1&amp;color1=0x2b405b&amp;color2=0x6b8ab6" type="application/x-shockwave-flash" width="425" /></object></p></div>
</content>


    <feedburner:origLink>http://dealflow.typepad.com/my_weblog/2009/12/russias-sale-of-the-century.html</feedburner:origLink></entry>
    <entry>
        <title>How to Buy a Business: There Has Never Been a Better Time</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/typepad/1223432313s3860/my_weblog/~3/dAILj8Lv2K0/how-to-buy-a-business-there-has-never-been-a-better-time.html" />
        <link rel="replies" type="text/html" href="http://dealflow.typepad.com/my_weblog/2009/12/how-to-buy-a-business-there-has-never-been-a-better-time.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-6a0105356b68f9970c0120a706ec96970b</id>
        <published>2009-12-03T12:29:35-08:00</published>
        <updated>2009-12-03T12:29:35-08:00</updated>
        <summary>Job losses are Probably Permanent High jobless rates could be the new normal Industries that previously jump started employment aren’t able to this time. Source Robert Reich Confirms PERMANENT Destruction of Jobs in America Source This is going to increase the number of people trying to buy a business and drive prices up. For many people, having a steady reliable income will require ownership in a business. And by this I mean a "real business," not some mlm type "opportunity."</summary>
        <author>
            <name>Peter Ireland</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="How to Buy a Business" />
        
        <category scheme="http://sixapart.com/ns/types#tag" term="how to buy a business" />
        <category scheme="http://sixapart.com/ns/types#tag" term="job losses" />
        
<content type="xhtml" xml:lang="en-US" xml:base="http://dealflow.typepad.com/my_weblog/">
<div xmlns="http://www.w3.org/1999/xhtml"><strong style="font-family: Arial;">Job losses are Probably Permanent</strong><br /><br /><p style="font-family: Arial;"><strong>High jobless rates could be the new normal</strong></p><p style="font-family: Arial;">Industries that previously jump started employment aren’t able to this time.<a href="http://www.msnbc.msn.com/id/33384835/ns/business-stocks_and_economy"><br /></a></p><p style="font-family: Arial;"><a href="http://www.msnbc.msn.com/id/33384835/ns/business-stocks_and_economy">Source</a></p><p style="font-family: Arial;"><strong>Robert Reich Confirms PERMANENT Destruction of Jobs in America</strong></p><p style="font-family: Arial;"><a href="http://www.washingtonsblog.com/2009/12/robert-reich-confirms-permanent.html">Source</a></p><p style="font-family: Arial;">This is going to increase the number of people trying to buy a business and drive prices up.</p><p style="font-family: Arial;">For many people, having a steady reliable income will require ownership in a business. And by this I mean a "real business," not some mlm type "opportunity."</p><p style="font-family: Arial;" /><p style="font-family: Arial;" /><p><br /><span style="font-family: Arial;" /></p></div>
</content>


    <feedburner:origLink>http://dealflow.typepad.com/my_weblog/2009/12/how-to-buy-a-business-there-has-never-been-a-better-time.html</feedburner:origLink></entry>
    <entry>
        <title>The New Think &amp; Grow Rich for the 21st Century</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/typepad/1223432313s3860/my_weblog/~3/7G9emf0W8OE/the-new-think-grow-rich-for-the-21st-century.html" />
        <link rel="replies" type="text/html" href="http://dealflow.typepad.com/my_weblog/2009/11/the-new-think-grow-rich-for-the-21st-century.html" thr:count="7" thr:updated="2009-12-03T13:05:47-08:00" />
        <id>tag:typepad.com,2003:post-6a0105356b68f9970c0120a650853f970b</id>
        <published>2009-11-03T13:50:20-08:00</published>
        <updated>2009-11-03T13:54:23-08:00</updated>
        <summary>The New Think &amp; Grow Rich for Hard-nosed Realists Being the adventurous type, I will occasionally pick up a book that I normally wouldn't read as a matter of course. It all hinges on whether or not I trust the party making the recommendation. This happened recently when an associate suggested a book that I hadn't heard of as a quality read for a business flight. To be honest, I was resistant and not expecting all that much despite being familiar with one of the co-authors. Long story short, the book turned out to be an amazing discovery. It's the...</summary>
        <author>
            <name>Peter Ireland</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="How to Succeed" />
        
        <category scheme="http://sixapart.com/ns/types#tag" term="50 cent" />
        <category scheme="http://sixapart.com/ns/types#tag" term="napoleon hill" />
        <category scheme="http://sixapart.com/ns/types#tag" term="robert greene" />
        <category scheme="http://sixapart.com/ns/types#tag" term="success" />
        <category scheme="http://sixapart.com/ns/types#tag" term="the 50th law" />
        <category scheme="http://sixapart.com/ns/types#tag" term="think &amp; grow rich" />
        
<content type="html" xml:lang="en-US" xml:base="http://dealflow.typepad.com/my_weblog/">
&lt;div xmlns="http://www.w3.org/1999/xhtml"&gt;&lt;p&gt;&lt;span style="font-family: Arial;"&gt;&lt;strong&gt;The New Think &amp;amp; Grow Rich for Hard-nosed Realists&lt;/strong&gt;&lt;br&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style="font-family: Arial;"&gt;Being the adventurous type, I will occasionally pick up a book that I normally wouldn't read as a matter of course. It all hinges on whether or not I trust the party making the recommendation. This happened recently when an associate suggested a book that I hadn't heard of as a quality read for a business flight. To be honest, I was resistant and not expecting all that much despite being familiar with one of the co-authors. Long story short, the book turned out to be an amazing discovery. It's the &lt;em&gt;Think &amp;amp; Grow Rich&lt;/em&gt; for hard-nosed realists. &lt;/p&gt;

&lt;p&gt;&lt;span style="font-family: Arial;"&gt;I read Napoleon Hill's &lt;em&gt;Think &amp;amp; Grow Rich&lt;/em&gt; long ago in my twenties. My reaction to it was basically, "Well, that was nice, think positive, ho-hum, but what next?" That's the original's failing. It doesn't give you any direction after telling you to just "think positive." Since then I have met many people who swear by Napoleon Hill's advice to think positive, but have little to show for it. Over the same period I have also met many who didn't have a positive or negative attitude. Basically, they had a neutral attitude on average. Some days it was positive; some days it was negative. Over the long run it was simply neutral because they were focusing on action instead of on their thoughts. Based on all the tens of thousands of data points I have collected over the decades, if you want to succeed focus on what needs to be done next and then do it immediately, instead of wasting time monitoring and trying to control your thoughts. The great thing about action is that you can make something happen even when you're in a crappy mood.&lt;br&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style="font-family: Arial;"&gt;The new &lt;em&gt;Think &amp;amp; Grow Rich&lt;/em&gt; does that. It focuses on the critical importance of taking action. However, it also addresses the reasons behind why most people prefer to try to think positively over taking action. The reason is fear. Yes, the great taboo topic that no one wants to admit to. Everyone has it but few are willing to admit it. The new &lt;em&gt;Think &amp;amp; Grow Rich&lt;/em&gt; deals will fear very effectively and shows you how to move past it into the action phase.&lt;/p&gt;&lt;p style="font-family: Arial;"&gt;&lt;span style="font-size: 13px;"&gt;&lt;span style="font-size: 12pt; font-family: Arial;"&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style="text-align: left;"&gt;&lt;span style="font-family: Arial;"&gt;So, what is the&lt;/span&gt;&lt;em style="font-family: Arial;"&gt; Think &amp;amp; Grow Rich&lt;/em&gt;&lt;span style="font-family: Arial;"&gt; for the 21st century? It's Robert Greene's collaboration with Gangsta rapper 50 Cent, &lt;/span&gt;&lt;em style="font-family: Arial;"&gt;&lt;a href="http://www.amazon.com/exec/obidos/ASIN/006177460X/theantiventur-20"&gt;The 50th Law&lt;/a&gt;&lt;/em&gt;&lt;span style="font-family: Arial;"&gt;. You may recognize Robert Greene's name from his other books, &lt;em&gt;The 48 Laws of Power&lt;/em&gt; and &lt;em&gt;The 33 Strategies of War&lt;/em&gt;.&amp;nbsp;&lt;/span&gt;&lt;/p&gt;&lt;p style="text-align: left; font-family: Arial;"&gt;An Amazon-UK reviewer sums the book up well:&lt;/p&gt;&lt;blockquote&gt;&lt;p style="text-align: left; font-family: Arial;"&gt;The most interesting thing about the book is the radical new model of
power. Traditionally, power is about material assets. However, 50 Cent
and Greene present power as a mindset. For an image, think of a martial
artist using the weight of the opponent to advantage. This is in
contrast to people in positions of authority and riches who are
dependent on those assets. Of course, material riches tend to accrue to
those who master Greene's fluid power.&lt;/p&gt;

&lt;/blockquote&gt;&lt;p style="text-align: left;"&gt;&lt;span style="font-family: Arial;"&gt;Read more on &lt;em&gt;&lt;a href="http://www.amazon.com/exec/obidos/ASIN/006177460X/theantiventur-20"&gt;The 50th Law&lt;/a&gt;.&lt;/em&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style="text-align: center;"&gt;&lt;span style="font-family: Arial;"&gt;It is even better to act quickly and err than to hesitate until the time of action is past.&lt;/span&gt;&lt;br&gt;
&lt;span style="font-family: Arial;"&gt;- Karl Von Clausewitz&lt;/span&gt;&lt;br&gt;
&lt;br&gt;
&lt;span style="font-family: Arial;"&gt;One step forward is worth more than 100 years of thinking about it. - Anon&lt;/span&gt;&lt;/p&gt;
&lt;p style="text-align: center;"&gt;&lt;/p&gt;





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    <entry>
        <title>How Perceptions Trump Reality: Life lessons from an ad man</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/typepad/1223432313s3860/my_weblog/~3/Te5BsqYtszk/how-perceptions-trump-reality-life-lessons-from-an-ad-man.html" />
        <link rel="replies" type="text/html" href="http://dealflow.typepad.com/my_weblog/2009/10/how-perceptions-trump-reality-life-lessons-from-an-ad-man.html" thr:count="1" thr:updated="2009-10-16T13:44:25-07:00" />
        <id>tag:typepad.com,2003:post-6a0105356b68f9970c0120a5edf31b970b</id>
        <published>2009-10-16T12:58:40-07:00</published>
        <updated>2009-10-16T12:59:35-07:00</updated>
        <summary>Warning: if you can''t laugh out loud at work, bookmark this for later viewing at home. I stumbled across this short talk on the power of perceptions by accident and couldn't stop watching. The speaker is a very funny man who packs a great deal of insight into 16 minutes which fly by. If you hate advertising this won't make you a convert but at least you will appreciate why businesses spend so much money on it globally. Rory Sutherland: Life lessons from an ad man Advertising adds value to a product by changing our perception, rather than the product...</summary>
        <author>
            <name>Peter Ireland</name>
        </author>
        
        <category scheme="http://sixapart.com/ns/types#tag" term="advertising" />
        <category scheme="http://sixapart.com/ns/types#tag" term="power" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Rory Sutherland" />
        
<content type="html" xml:lang="en-US" xml:base="http://dealflow.typepad.com/my_weblog/">
&lt;div xmlns="http://www.w3.org/1999/xhtml"&gt;&lt;p&gt;&lt;span style="font-size: 13px;"&gt;&lt;span style="font-size: 25px;"&gt;&lt;/span&gt;&lt;/span&gt;&lt;strong style="font-family: Arial;"&gt;Warning:&lt;/strong&gt;&lt;span style="font-family: Arial;"&gt; if you can''t laugh out loud at work, bookmark this for later viewing at home.&lt;/span&gt;&lt;/p&gt;&lt;p style="font-family: Arial;"&gt;I stumbled across this short talk on the power of perceptions by accident and couldn't stop watching. The speaker is a very funny man who packs a great deal of insight into 16 minutes which fly by. If you hate advertising this won't make you a convert but at least you will appreciate why businesses spend so much money on it globally.&lt;/p&gt;&lt;p style="font-family: Arial;"&gt;&lt;strong&gt;Rory Sutherland: Life lessons from an ad man&lt;/strong&gt;&lt;/p&gt;&lt;blockquote&gt;&lt;p&gt;Advertising adds value to a product by changing our perception, rather
than the product itself. Rory Sutherland makes the daring assertion
that a change in perceived value can be just as satisfying as what we
consider “real” value -- and his conclusion has interesting
consequences for how we look at life. &lt;/p&gt;

&lt;/blockquote&gt;&lt;p style="font-family: Arial;"&gt;&lt;strong&gt;About Rory Sutherland&lt;/strong&gt;&lt;/p&gt;&lt;blockquote&gt;&lt;p&gt;Rory Sutherland stands at the center of an advertising revolution in
brand identities, designing cutting-edge, interactive campaigns that
blur the line between ad and entertainment.&lt;/p&gt;

&lt;/blockquote&gt;&lt;p style="font-family: Arial;"&gt;Why is this being included on a blog promoting a course on how to buy and sell businesses? Well, a significant portion of the course focuses on value creation after the acquisition. Value creation enables you to then flip the business to a another buyer for a higher price. Rory introduces a new method for value creation: rather than improving the product or service, you improve the customer's perception of it.&lt;/p&gt;&lt;p style="font-family: Arial;"&gt;&lt;/p&gt;&lt;blockquote&gt;

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