By the Bye ~ Anthony Brogna's Blogtag:typepad.com,2003:weblog-17743002010-03-09T09:39:43-05:00Biz, Culture and general Miscellany. TypePad42.321197-71.193009http://creativecommons.org/images/public/somerights20.giftypepad/1227195229s13358/brognas_bloghttp://feedburner.google.comYou only get one chance to leave a LAST impression.tag:typepad.com,2003:post-6a01053603b319970b0120a91a2b32970b2010-03-09T09:39:43-05:002010-03-09T09:39:43-05:00Great experiences do not equate to happiness; great FINAL experiences do...<img src="http://feeds.feedburner.com/~r/typepad/1227195229s13358/brognas_blog/~4/erpc4OPimi8" height="1" width="1"/>Anthony Brogna | Vermont InMotionhttp://www.anthonybrogna.com/brognas_blog/2010/03/you-only-get-one-chance-to-leave-a-last-impression.htmlGreat leaders have these 14 traits. Do you?tag:typepad.com,2003:post-6a01053603b319970b0120a7ad4cf8970b2010-01-06T12:24:03-05:002010-01-07T08:20:49-05:00I believe leadership is a tangible quality that you learn over time.
Others feel that leaders are born, and those conceived without the proper DNA are destined to be cogs in the machine.
Whatever school you subscribe to, there are distinct qualities exhibited by leaders which allow us to classify them as such.
<img src="http://feeds.feedburner.com/~r/typepad/1227195229s13358/brognas_blog/~4/uU1DcoSRhBg" height="1" width="1"/>Anthony Brogna | Vermont InMotionhttp://www.anthonybrogna.com/brognas_blog/2010/01/great-leaders-have-these-14-traits-do-you.htmlThe 3 'M's' to strive for in marketing and advertising.tag:typepad.com,2003:post-6a01053603b319970b0120a6aabd2f970b2009-11-17T14:43:00-05:002009-12-07T20:13:47-05:00Does your ad resonate with your audience? Does it speak to them on an emotional level? Rationale aspects are important to show that your product is worthy of consideration, but connecting on a higher level is the only way to capture your audience's attention in a significant, long term way. Brands and companies, like people, have emotions, so show them!<img src="http://feeds.feedburner.com/~r/typepad/1227195229s13358/brognas_blog/~4/qrHXGtgdmg0" height="1" width="1"/>Anthony Brogna | Vermont InMotionhttp://www.anthonybrogna.com/brognas_blog/2009/11/3-things-to-strive-for-in-marketing-and-relationships.htmlA different kind of illusion. The meaning of life.tag:typepad.com,2003:post-635150732009-09-09T15:16:44-04:002009-09-09T15:16:25-04:00I just came across this interesting quote from Carl Jung. In his memoir, Memories, Dreams, Reflections, Jung wrote that meaning comes “when people feel they are living the symbolic life, that they are actors in the divine drama. That gives...<img src="http://feeds.feedburner.com/~r/typepad/1227195229s13358/brognas_blog/~4/iCZifAzuXM8" height="1" width="1"/>Anthony Brogna | Vermont InMotionhttp://www.anthonybrogna.com/brognas_blog/2009/09/in-his-memoir-memories-dreams-reflections--jung-wrote-that-meaning-comes-when-people-feel-they-are-living-the--symboli.htmlHow to get things done through the art of illusion. tag:typepad.com,2003:post-6a01053603b319970b0120a541c566970b2009-09-02T16:58:25-04:002009-09-04T13:20:02-04:00Recently I set up a meeting with some mutual friends/acquaintances that have a shared interest in movie making (two of them have a screenplay they're trying to film and the third has made a couple hit movies). I was the...<img src="http://feeds.feedburner.com/~r/typepad/1227195229s13358/brognas_blog/~4/qVzVpIFqu38" height="1" width="1"/>Anthony Brogna | Vermont InMotionhttp://www.anthonybrogna.com/brognas_blog/2009/09/how-to-get-things-done-through-the-art-of-illusion.html13 ways to write something interestingtag:typepad.com,2003:post-6a01053603b319970b0115720a628b970b2009-07-15T16:57:11-04:002009-07-16T11:46:38-04:00Don't be: lukewarm... haphazard... apologetic... Do be: bold... assertive... polarizing... confident... funny... eloquent (at least try to be)... shocking... unpredictable... self mocking... educational... These are just a few. Try one for inspiration next time you are struggling to get something...<img src="http://feeds.feedburner.com/~r/typepad/1227195229s13358/brognas_blog/~4/VE1s-5Dy1WM" height="1" width="1"/>Anthony Brogna | Vermont InMotionhttp://www.anthonybrogna.com/brognas_blog/2009/07/13-ways-to-write-something-meaningful.htmlSingle creepiest mascot of all timetag:typepad.com,2003:post-681758832009-06-16T16:48:41-04:002009-09-04T13:14:53-04:00I'm a huge fan of mascots. They're icons and visual reminders of our most beloved products and brands, created to enhance emotional connections, rally the troops and bring brands to life. Whether it's Ronald McDonald (first played by Willard Scott...<img src="http://feeds.feedburner.com/~r/typepad/1227195229s13358/brognas_blog/~4/Gt530cv_5fQ" height="1" width="1"/>Anthony Brogna | Vermont InMotionhttp://www.anthonybrogna.com/brognas_blog/2009/06/single-creepiest-mascot-of-all-time.htmlTwitter Use = Bridezilla Syndrometag:typepad.com,2003:post-660899412009-04-28T16:34:53-04:002009-04-28T16:34:53-04:00I recently had to explain to my lady, Dr. Parker, what the hell Twitter is, as she is blissfully ignorant to the world of social media/marketing thought leadership, being that she has more important things to do...like ACTUALLY helping people...<img src="http://feeds.feedburner.com/~r/typepad/1227195229s13358/brognas_blog/~4/OXscCXELYSo" height="1" width="1"/>Anthony Brogna | Vermont InMotionhttp://www.anthonybrogna.com/brognas_blog/2009/04/twitter-use-bridezilla-syndrome.htmlHow to win in the recessiontag:typepad.com,2003:post-624734232009-02-06T08:53:38-05:002009-02-06T09:00:37-05:00I was watching a great presentation from 2005, by comic guru Scott McCloud, when it struck me that he stumbled upon the secret to winning in business during a recession. In summing up his 3 different types of "vision "...<img src="http://feeds.feedburner.com/~r/typepad/1227195229s13358/brognas_blog/~4/rAjuu3UdEvE" height="1" width="1"/>Anthony Brogna | Vermont InMotionhttp://www.anthonybrogna.com/brognas_blog/2009/02/how-to-win-in-the-recession.htmlKnowing your market - Pong (Beirut) Enthusiaststag:typepad.com,2003:post-617034062009-01-21T10:14:07-05:002009-01-21T10:14:07-05:00Can you guess where this picture was taken? Dick's? Sports Authority? Toy's R Us? Answer: None of the above. I snapped this photo at my local grocery store, Stop & Shop. That's right, the same place I buy Ho-Ho's and...<img src="http://feeds.feedburner.com/~r/typepad/1227195229s13358/brognas_blog/~4/wvnP36MpebE" height="1" width="1"/>Anthony Brogna | Vermont InMotionhttp://www.anthonybrogna.com/brognas_blog/2009/01/knowing-your-market-pong-beirut-enthusiasts.htmlInspiring Robbie Maddison, Red Bull and your companies innovation.tag:typepad.com,2003:post-608855782009-01-05T10:21:50-05:002009-01-05T10:21:50-05:00Happy New Year and a grand "welcome back" to the real world for many of you. I hope you had a chance to see an amazing feat this New Years Eve. Just about the turn of the calendar, Robbie Maddison...<img src="http://feeds.feedburner.com/~r/typepad/1227195229s13358/brognas_blog/~4/PayrcJ8yZTA" height="1" width="1"/>Anthony Brogna | Vermont InMotionhttp://www.anthonybrogna.com/brognas_blog/2009/01/inspiring-robbie-maddison-red-bull-and-your-companies-innovation.htmlAdversting that makes you go...."huh"?tag:typepad.com,2003:post-603095022008-12-22T11:47:40-05:002009-09-04T13:28:58-04:00In case you couldn't tell, I try to maintain a positive tone when writing this blog. Sometimes, however, you just have to call it like it is, and this week two advertisements caught my eye which screamed for someone to...<img src="http://feeds.feedburner.com/~r/typepad/1227195229s13358/brognas_blog/~4/l6Y70gQcAgw" height="1" width="1"/>Anthony Brogna | Vermont InMotionhttp://www.anthonybrogna.com/brognas_blog/2008/12/when-advertising-confuses-.htmlOne idea to improve your business today.tag:typepad.com,2003:post-598223782008-12-10T15:37:20-05:002009-09-04T13:16:12-04:00As I was re-reading Jim Collins' best selling book, Good to Great, I was struck by a quick passage that everyone should consider: When teaching by the case method at Stanford Business School, I issued to each MBA student an...<img src="http://feeds.feedburner.com/~r/typepad/1227195229s13358/brognas_blog/~4/FjQ-mlU3-Pw" height="1" width="1"/>Anthony Brogna | Vermont InMotionhttp://www.anthonybrogna.com/brognas_blog/2008/12/one-idea-to-improve-your-business-today.htmlWhat do you 'do'?tag:typepad.com,2003:post-595444282008-12-05T11:07:44-05:002008-12-05T11:07:44-05:00As I consider my first holiday party of the season tonight, it comes to mind the #1 question most people ask each other when they meet at such an occasion. "What do you do?" Which, as we all know, really...<img src="http://feeds.feedburner.com/~r/typepad/1227195229s13358/brognas_blog/~4/ftj3clgfYE8" height="1" width="1"/>Anthony Brogna | Vermont InMotionhttp://www.anthonybrogna.com/brognas_blog/2008/12/what-do-you-do.htmlLeverage. CC and Bonobos have it. Do you?tag:typepad.com,2003:post-593850542008-12-02T15:00:20-05:002008-12-02T15:00:20-05:00Many of you might not be aware that this off-season one of the best pitchers in all of Major League Baseball is free to sign with whichever team he chooses. That pitcher is the hard throwing lefty, CC Sabathia, a...<img src="http://feeds.feedburner.com/~r/typepad/1227195229s13358/brognas_blog/~4/4tFeWYxbczA" height="1" width="1"/>Anthony Brogna | Vermont InMotionhttp://www.anthonybrogna.com/brognas_blog/2008/12/leverage-cc-and.html