Optimarketer: The Marketing Optimization Blog

Is It "Old School" To Use Inbound AND Outbound Marketing?

Robert Rosenthal — Thu, 28 Jun 2012 08:26:54 PDT

A friend recently told me about an inbound marketing advocate who called him "old school" for using a mix of inbound and outbound marketing. For those unaware of the difference: -Inbound marketing pulls in prospects and customers via organic search,...

Marketing success results from trial and error. Not a single try.

Robert Rosenthal — Sun, 18 Mar 2012 13:55:46 PDT

Imagine a CEO telling a highly accomplished Sales VP, "I’m giving you one shot at your sales strategy. If what you implement doesn’t work out of the gate, you’re out." Of course, that scenario rarely happens in rational businesses. But...

B2B Marketing Is Now a Revenue Machine. Really.

Robert Rosenthal — Mon, 12 Mar 2012 14:17:37 PDT

Business-to-business marketers generally enjoy an advantage over their business-to-consumer counterparts. With average lifetime customer value reaching the five-, six-, or seven-figure range in many cases, the breakeven point on B2B marketing programs is often quite low. At our marketing shop,...

Rush Limbaugh, Advertisers, and Doing the Right Thing

Robert Rosenthal — Mon, 05 Mar 2012 16:57:55 PST

Talk radio has, for decades, made many advertisers a lot of money. Listeners tend to be devoted to their favorite broadcasters. These personalities often act as talent in radio ads – especially for advertisers making a large commitment. With stars...

"Freaking Marketing" Is Now "Optimarketer: The Marketing Optimization Blog"

Robert Rosenthal — Sun, 04 Mar 2012 06:51:40 PST

I launched Freaking Marketing in 2006 to address rarely-discussed marketing topics. Including controversial ones. The blog exposed, among other things, unscrupulous advertisers and absurd practices. No topic or personality was off limits. Not even the sainted advertising legend David Ogilvy....