Freaking Marketing

Take It From Us, You'll Love It

robertrosenthal — Thu, 25 Aug 2011 03:52:35 PDT

We've accumulated a huge amount of educational content for marketers looking to move beyond business as usual. In coming days you'll find a good chunk of it on our agency's Facebook page. "Like" us here.

Not Your Predecessor’s Demand Generation: A Free Webinar

robertrosenthal — Sun, 13 Mar 2011 18:08:52 PDT

Get the full scoop and register here.

Marketing Automation for the Rest of Us: The Webinar

robertrosenthal — Mon, 02 Aug 2010 17:18:22 PDT

I'm presenting a free webinar this week on marketing automation: Specifically, how to get it done faster. Cheaper. Better. My co-presenters are Craig Cohen of Fresh Brain Marketing and Kevin Goldstein of Pardot. We just ran through a full dress...

C-Level Gets Passionate About Marketing

robertrosenthal — Sat, 17 Jul 2010 17:54:07 PDT

Surprise! C-suiters like CEOs, CFOs, and CSOs are now among the most enthusiastic marketing advocates. Those endless debates on the need for a respectable marketing programs budget? They’re far less common. And remember the guy who knew half his advertising...

Saw It With My Own Eyes: Video Was 600% More Responsive

robertrosenthal — Thu, 01 Apr 2010 05:13:53 PDT

It was one of those Whoa! moments that come out of nowhere. A sales rep was demonstrating an email tool. She decided to show us live data from an advertiser that didn't compete with our clients. The advertiser, who'll remain...

Agency Head Slams Conventional Search Engine Marketing

robertrosenthal — Wed, 10 Feb 2010 18:06:08 PST

In a just-released white paper, the founder of a groundbreaking agency says search engine marketing (SEM) professionals often bring a "paint-by-the-numbers" approach to assignments. The award-winning author claims a lack of creative innovation reduces profits. He adds that SEM "silos"...

Marketing Haiti After Anderson Leaves

robertrosenthal — Thu, 28 Jan 2010 11:42:48 PST

Two weeks after a magnitude 7.0 earthquake devastated the western hemisphere's poorest nation, Anderson Cooper and other reporters remain in Port-au-Prince. But soon the lights will go off, news crews will depart, and a massive rebuilding effort will need to...

Marketing Teams Should See the Michael Jackson Film

robertrosenthal — Sun, 25 Oct 2009 13:35:43 PDT

"The show we create here has to have people leaving and not being able to turn it off. They shouldn't be able to go to sleep. They have to see the sun come up and still be talking about it."...

Direct Marketing Legend Succeeded by Failing ... and Failing

robertrosenthal — Mon, 05 Oct 2009 19:18:17 PDT

You're looking at one of the most profitable direct response ads -- ever. It was conceived and written by Joe Sugarman, living legend of our Facebook group. Over the years, Joe sold around 20 million pair of BluBlocker sunglasses. These...

If at First You Don't Whup the Direct Response Champ ...

robertrosenthal — Mon, 28 Sep 2009 20:50:13 PDT

"Beating the control" is the art and science of defeating a reigning direct marketing champion: measurable advertising that's been victorious in projectable split-run tests, or advertising that's never been tested head-to-head but has run at an acceptable profit. Some "control"...