Electric Artist

Did You Know?

Paul Burns — Fri, 12 Jun 2009 08:49:09 -0400

I saw this at a Microsoft event recently...I thought it was pretty entertaining (& scary)...worth the view.

Case Study : HBO's Flight of the Conchords

Paul Burns — Mon, 08 Jun 2009 00:57:00 -0400

A nice case study on season 2 of flight of the conchords from Dave Knox...well done.
Omma Fotc

View more Microsoft Word documents from nickgon.

The Day The Media Died - Video

Paul Burns — Fri, 05 Jun 2009 11:48:44 -0400

Tom Cruise Hates Facebook

Paul Burns — Wed, 06 May 2009 08:42:43 -0400

this is brilliant...

Apple with and without Steve Jobs

Paul Burns — Sun, 26 Apr 2009 17:38:19 -0400

This is a great feature on NYTimes.com that's quite well done. What once was the raison d'etre of Apple (having a legend-like CEO at the helm) is no longer as great as it seems. So much of Apple's equity lies in Steve Jobs...when he goes...perhaps the equity does as well. What do you think?

Check out the feature [HERE]

Nokia New Year's Eve Video

Paul Burns — Sat, 18 Apr 2009 12:50:34 -0400

Came across this the other day...I had the opportunity to work on this campaign...ah the days when Marketing budgets existed...

New Sprint 4G Commercial

Paul Burns — Sun, 12 Apr 2009 12:39:11 -0400

I just got back from the US and noticed this fantastic commercial by Sprint. Was thoroughly hooked every time I saw it. I wonder if all of the data in here is legit, I found it interesting regardless...

Lost Generation - Brilliant

Paul Burns — Fri, 27 Mar 2009 12:40:39 -0400

I love this video...very clever

Basketball Shorts Then & Now

Paul Burns — Mon, 23 Mar 2009 09:16:00 -0400

Interesting article from the NY Times The Moment blog on how Michael Jordan changed the length of basketball shorts forever...Thank you Michael...Thank you.

"He played so many minutes when he was with the Bulls in the mid-’80s, so by the third quarter he would be exhausted. He would be doing a lot of this leaning over and catching his breath. Eventually he was starting to grab his pants, to hold on to them because he was exhausted. … He finally asked Champion, the uniform manufacturer, for more length in his shorts so that he could hang onto his shorts ...”

Spring = Spending

Paul Burns — Sun, 22 Mar 2009 08:49:00 -0400

Not sure how I got on this topic the other day with a colleague, but I've since been thinking a lot about it.

It's based on the the following basic premise:

Winter = Hibernation

Spring = Growth

In the physical environment we know this to be true...the birds chirping, the ice melting, patios opening up - people, things & life emerge from the winter with a new fresh outlook on life. A shift from being dormant to being active.

So it's not that much of a stretch to assume that this occurs with humans, our pocketbooks and for that matter, the larger economy as well. Does spring (or simply nicer weather) pave the way for more investment? more cash injected into the economy? Are people more liberal with their spending simply because it's sunny outside? Interesting indeed.

I did a quick inventory of my spending habits and noticed the following:

During the summer months (April-Sept):

-I ate out 50% more than during winter months (Oct - March).

-I invested more in outdoor activities (30% higher spending) than in winter months

-I consumed more gasoline (not sure if there's a correlation here or not)

-I visited retail shopping areas 40% more than during winter months.

Not sure if this is a small instance or not, but something tells me there's a correlation between weather, our moods, and therefore our spending habits.

More to come on this later.

The Crisis of Credit

Paul Burns — Sat, 21 Mar 2009 08:37:25 -0400

I love good communication. This is a great example of how someone can take a very complex issue (i.e. the credit crisis) and visually make it incredibly easy to understand. Kudos to Jonathan Jarvis for pulling this together.

The Crisis of Credit Visualized from Jonathan Jarvis on Vimeo.

Intermission: The Crevasse

Paul Burns — Mon, 23 Feb 2009 20:50:30 -0500

I LEGO N.Y.

Paul Burns — Wed, 04 Feb 2009 10:41:44 -0500

A brilliant abstraction of New York-isms captured via LEGO on nytimes.com - I thoroughly enjoyed this, and I think you will too.

View the entire gallery [here]

How Fascinating...

Paul Burns — Thu, 15 Jan 2009 20:27:59 -0500

I had to get up in front of a few people today to present...

Nothing too dramatic - a 10 minute overview on what I do & where I'm going, but it was somewhat last minute and I hadn't really had time to think through my flow, timing, or for that matter, what I really even wanted to say....let's just say, I've had better days on the stage...

My job has afforded me the privilege of public speaking almost on a daily basis, so I've become quite used to it...but it bothered me that I hadn't really taken the time to properly prepare and put some meaningful thought into what I was going to say...

Yes, any monkey with a microphone can jabber on for hours - but does it make an impact? likely not.

I often feel (and I think this is likely the proper attitude) that every second and every word that comes out of my mouth needs to deliver value and impact - otherwise I've wasted peoples precious time...they've stopped what they've been up to, have made a concious decision to listen to me for a few moments and (if I haven't prepared anything of substance) I've robbed them.

So, needless to say - I want to make sure, and make a commitment, that everytime I have the privaledge of an audience to make the most of it...to prepare, to have something insightful to say and hopefully make people think differently...at least that's the idea...we'll see how it goes...in the meantime - I saw this talk from Benjamin Zander that inspired me to perfect the art and delivery of effective story telling and public speaking - if you have 20 min - trust me - this will deliver value and impact.

@ Yahoo! Video

Blackberry Storm Launch

Paul Burns — Thu, 11 Dec 2008 22:14:47 -0500

I must say, I was hesitant when I first heard of RIM launching a touch screen device. Seems like the typical "fast-follower" approach on the heels of Apple's iPhone. Interestingly enough, it's a fantastic device - despite some getting used to, I found it to be quite intuitive, slightly more tactile feel (given it's touch screen click feel)...the major win over Apple's iPhone is the Storm's (or RIM for that matter) strength in email - it's actually one of the first touch screen devices I've actually enjoyed typing an email on...well done for nailing that!

The team over at RIM/Telus invited me to attend the launch party for the special device...to say the least, was a great event - lots of great product showcasing, great music (special presence from Canadian indie label Arts&Crafts - so extra points for supporting the local guys)...and to top it off...we all walked out with the blessed new device.

Point is...if you're going to launch a product...do it right, spend the money, make it relevant and authentic. Kudos to the organizers and the rest of the lot - job well done.

Obama will inherit...

Paul Burns — Thu, 11 Dec 2008 00:47:00 -0500

I love the videos put together by GOOD Magazine. Visually, they're quite engaging, but moreso, they've done a great job of simplifying complex cultural issues down to snack-type format. It's a good format - keep it up GOOD - my hat goes off to you! Here's a quick sample of what Obama will inherit as he takes office.

HSBC Offers Personalized Magazines at Heathrow

Paul Burns — Wed, 10 Dec 2008 09:48:23 -0500

Starting early next month, global banking giant HSBC is offering passengers at Heathrow's Terminal 1 a chance to select magazine articles on topics they're interested in and have them bound into a hardback form they can take on their flight, according to Marketing Week. Through a kiosk located beyond security at Terminal 1, travellers will be greeted with an HSBC-branded hardback magazine cover. They'll then browse the diverse selection of loose-leaf articles arranged on backlit shelving. Available articles will be sourced from coverage around the globe focusing on four general topic areas: home and abroad, commerce and politics, health and sport, and media and culture. Consumers will also be able to choose from among five writers, including celebrity chef Jamie Oliver, tennis legend Björn Borg and Harrod’s trend forecaster on the future of shopping. Once they've made their selections, travelers will simply take their articles to HSBC's binding bar to be neatly bound inside the hard cover. The two-week pilot effort, which is part of a campaign to promote the HSBC Premier Card, was developed by Cunning with JC Decaux Airport, Kinetic's Aviator division and MindShare.

By providing a bespoke, branded experience to Heathrow travellers from around the globe, the custom magazine project will underscore the upscale targeting of HSBC's Premier Card, as well as highlighting the company's global presence. If extended beyond the pilot phase, such an initiative could also be offered as a perkto Premier customers. Either way, it's just one more piece of evidence that the world is becoming thoroughly personalized—let consumers have it their way, or they'll have it somewhere else! ;-)

The Future of Mobile Search

Paul Burns — Thu, 04 Dec 2008 20:06:00 -0500

If you're like me, and interested in where the mobile space is going (content, search, advertising, media consumption, etc.) then you'll enjoy this look at a possible mobile future. I'd say this isn't that far off...

check it out [HERE]

Making vs. Taking

Paul Burns — Wed, 03 Dec 2008 19:18:20 -0500

Seth Godin's blog posts are usually amazing...his post from today specifically inspired me and the project I'm working on right now...here it is...word for word:

Consider two cereals:

Honey Bunches of Oats, a category creator, a big brand with spin offs and profits and growth.

Fruit Harvest, a generically named cereal that leverages the marketing department's ability to run coupons, grab shelf space and take share.

That's the choice most of us make when we launch a product or service. We can make a market or we can take share from a market.

"This is just like the Gillette razor, but cheaper."

"This has a touch screen, too, but you can get it from Verizon."

"I'm a shiatsu massage therapist, the only one on this block."

Those are 'taking' statements. They break a larger market into smaller bits. Compare to:

"This is a sugared cereal for adults."

"Our software enables you to find data and trends that no one else can find."

"By combining protein and chocolate, we've developed a new food that's both dessert and dinner."

These are 'making' statements. Riskier, sure, but they stand for something, they don't just steal share. The Dummies guides made a market, the Idiot's guides took from that market.

You need to be clear with yourself and your team about which one you're after, because they bring different costs, different benefits and different time frames.

Goods for Good

Paul Burns — Mon, 01 Dec 2008 16:30:00 -0500

Perhaps this holiday season more than ever, it's a crucial time to think of others. One of the charities getting the CH seal of approval is Goods for Good, an organization whose mission is to send excess goods from America to orphans and vulnerable children in Africa. There are a few ways to help out but if you're in NYC on 8 December 2008, there's no better (or more fun) way to support the cause than by attending Goods for Good's holiday party, Gala for Good, at City Winery.

The event not only provides an opportunity to learn more about the non-profit but guests will enjoy mingling at an open bar, perusing a photography exhibit, dancing to DJ Chroma and nibbling on African food catered by renowned Brooklyn restaurant Madiba. Purchase tickets (starting at $120 in advance, $150 after 1 December 2008) from NYCharities.org.

If you can't make it and want to do your part to improve the lives of African children, there are a couple other easy ways you can help.

Help Goods for Good find those tons and tons (literally!) of goods that are going to waste by asking your boss, your friends, bosses and your friends' friends' bosses if they have extra stuff like communications materials laying around. Goods for Good is looking for bulk excess clothing, school supplies, personal hygiene products, etc. to donate to orphans in Malawi who are without these basic necessities. See the Goods for Good website for more info.

And, of course, there's nothing like a cash donation to help ship goods to children who have no one to provide for them. A little goes a long way—for example $25 ships 1,300 pens to Malawi! Visit NYCharities.org to contribute.

Goods for Good: From Excess to Progress from Melissa Kushner on Vimeo.

iPhone Upload Test

Paul Burns — Mon, 01 Dec 2008 13:10:33 -0500

Trying out the new typepad mobile software...while working on a presentation

Obama Backstage Flickr Set

Paul Burns — Mon, 10 Nov 2008 08:50:49 -0500

Really nice set of backstage photos of Obama and Family as the Nov 4th action unfolds...

[HERE]

OBAMA!

Paul Burns — Fri, 07 Nov 2008 14:25:00 -0500

The NY Times has created a fairly compelling slide show that aimes to capture the true magic of the Obama campaign. If you're into great photography and politics, then definitely worth checking out [HERE]

Palin as President

Paul Burns — Fri, 07 Nov 2008 14:15:52 -0500

A brilliant + hilarious site dedicated to a painful vision of what a Palin Administration might look like...thank goodness!

Go to the site [here]

Clever Dig at Buzz Marketing

Paul Burns — Tue, 04 Nov 2008 15:33:18 -0500

1 Opening Ceremony You Shouldn't Have Missed...

Paul Burns — Sun, 10 Aug 2008 15:58:02 -0400

Well, if you did happen to miss the most amazing Olympic Opening Ceremonies, The Boston Globe has a nice photo collection of the event [here].

This Movie Looks Amazing

Paul Burns — Wed, 06 Aug 2008 22:00:09 -0400

Western Spaghetti

Paul Burns — Fri, 01 Aug 2008 12:42:00 -0400

Not sure why...but I absolutely love this video...

Marketing's Wheel of Misfortune

Paul Burns — Thu, 31 Jul 2008 18:12:24 -0400

Narrative to the above graphic [HERE] - from David Armano

Kidmondo

Paul Burns — Wed, 30 Jul 2008 22:27:53 -0400

This is just plain brilliant - reinventing the baby scrap book idea from a web 2.0 POV. When my little guy comes along - definitely using this. Check it out [here]. Interesting question - what other old concepts can be brought to life through a social networking philosophy?

Absolut Kanye

Paul Burns — Thu, 24 Jul 2008 22:41:00 -0400

Absolut Kanye from Paul Burns on Vimeo.

Ahhh...what would life be like without a regular dose of Kanye pills...kidding aside, a great campaign by the fine folks at Absolut.

The Fattest States

Paul Burns — Wed, 23 Jul 2008 22:18:36 -0400

Mississippi is the fattest state in the Union, with 30.1% of Mississippians being obese. That’s almost one in every three inhabitants. Not that the Magnolia State (in red on this map) should be singled out for its massiveness. It is surrounded by four of the eight other fattest US states (in brown on this map): Tennessee (29.0%), Arkansas (29.3%), Louisiana (29.5%) and Alabama (30.1%). Being overweight clearly is a Southern thing...

It's Alright...and it's Art.

Paul Burns — Mon, 21 Jul 2008 17:38:01 -0400

skate - shot on red - 120 fps from opus magnum prod. on Vimeo.

Nicely sequenced, hi-def, slo-mo skate footage...simple, yet alarmingly beautiful to look at. Who says skateboarding isn't an art form?

It's Business Time

Paul Burns — Tue, 15 Jul 2008 22:34:03 -0400

A brilliant and hilarious video from The Flight of The Conchords that I sent to a number of my friends, posted it on Facebook and the like...Why? Well, frankly, because it's pretty damn funny. There are exactly one hundred million billion new viral marketing campaigns seeded every 10 minutes - the vast majority are completely dire and destined to fail. So what separates success from failure? Well, the best appear to exhibit similar patterns and by using these patterns in your own campaigns you could be on your way to a free buffet and a drunken snog at next Summer’s Revolution Awards. Check out a great list of viral video patterns [here]

Man vs. Banner Ads

Paul Burns — Mon, 07 Jul 2008 22:41:45 -0400

Oh come on...we all know how true this is...

Always in BETA

Paul Burns — Sat, 05 Jul 2008 16:36:00 -0400

Best of breed web services and products - whether its a website that you upload your photos to, or a social network that you connect with your friends and co-workers - have one thing in common.

They're "always in beta."

"Always in beta" is a concept that software developers know well. Engineers and developers who truly love their product are obsessed with making it better, which really means, making it more useful for others. They never stop improving it.

One of the challenges of developing web based services for brands and large companies, is that the "always in beta" mentality doesn't exist. And because of this, it's hard for a company or brand to compete with internet start ups.

For me, one of the best examples of the always in beta mentality is Tripit.com. In my opinion it's by far the best travel service on the internet.

At least twice a month Tripit adds new features and makes adjustments to their software to increase its productivity.

The added cost to the user for all this new development?

Nothing.

Can a brand or a hospitality company create a service as good as Tripit?

I don't think so.

"Always in Beta" is in Tripit's DNA.

Is it in yours?

The Future of Product Placement

Paul Burns — Fri, 04 Jul 2008 16:36:02 -0400

Home Depot Honors Fallen Soldiers With Great Prices On Tools

Radiohead - Nude

Paul Burns — Wed, 02 Jul 2008 21:33:00 -0400

I don't think this is an "official" video from Radiohead...however, from what I hear, it was created by Stefan Ringelschwandtner (who evidently is an art student at the Offenbach Design Academy. If anyone knows if this is, in fact, the case, please let me know. Regardless, some great visual effects using water and add to that, a terrific song.

Radiohead - Nude (unofficial) from Stefan Ringelschwandtner on Vimeo.

Moo Mini Cards

Paul Burns — Tue, 01 Jul 2008 21:02:16 -0400

I recently gave this one a shot after hearing about it from several people at Next Media. Moo.com allows you to print your own business cards, pick any image on the back, and ship them to you in a few days. Simple, affordable, brilliant...looks like they are going to be launching full size business cards soon.

Ace Laundry Detergent

Paul Burns — Mon, 30 Jun 2008 09:57:00 -0400

Great print ad for Ace laundry detergent...evidently the whites have it.

"If You Feel Envy"

Paul Burns — Sat, 28 Jun 2008 09:30:50 -0400

I wanted to pass along something that was recounted yesterday on the Y&R Cannes blog that I absolutely love:

David Craig, the Film and Press Jury President of this year’s Cannes Lions told the members of the jury:

Judge with your heart.
If you feel envy, then it is a Bronze.
If you feel jealous, then it’s a Silver.
If you feel humility, then, my friends, that's a Gold.

I absolutely love this criteria.

Blackberry: More to Do

Paul Burns — Sun, 22 Jun 2008 18:11:01 -0400

I've always admired to team over at Helios Design Labs...they are in such high demand that I never can get them to work on our stuff...here's another classic Helios piece they did for Research In Motion.

Where does the fundraising come from?

Paul Burns — Sun, 22 Jun 2008 16:18:00 -0400

A interesting look at where the presidential candidates fundraising comes from. Courtesy of Good Magazing. Enjoy.

The Reverse Graffiti Project

Paul Burns — Sat, 21 Jun 2008 16:13:00 -0400

Pretty interesting and contrasting look at how dirty and polluted our world really is...

Chocolate Scrabble

Paul Burns — Fri, 20 Jun 2008 19:12:00 -0400

I'm not sure this really needs any explanation,,,

BMW GINA - Truly Amazing

Paul Burns — Thu, 19 Jun 2008 13:09:00 -0400

BMW GINA Light Visionary Model - Revelation
by svgibson

Logo's Of The 2016 Olympic Applicant Cities

Paul Burns — Tue, 17 Jun 2008 20:06:00 -0400

I'm a toss up between Madrid and Prague...

70 Amazing Business Card Designs

Paul Burns — Mon, 16 Jun 2008 19:57:00 -0400

I love this - please treat yourself to a great mix of well designed business cards [here].

Democratic Primary Condensed to Eight Minutes

Paul Burns — Sun, 15 Jun 2008 19:35:19 -0400

Making Things Easy...

Paul Burns — Fri, 30 May 2008 11:20:55 -0400

I've been doing a lot of thinking and discussing lately on how most powerpoint presentations are pitiful ways of communicating a thought or idea. Put simply - way too much irrelevant information.

My mate Barry over at Hypenotic talks a great deal about the book Presentation Zen - I think he makes reference to this almost every time I speak with him. If you haven't read this book, do it! It's a fantastic new way to think about how your ideas, visions, message gets communicated so that it really sticks (after all that's what you want isn't it?)

Barry also sent me this link and I think it does a great job of showcasing how incredibly complex data, information and analytics can be presented in a simple and meaningful way. It's a talk from Hans Rosling that's completely fascinating...I honestly believe that the WAY in which this presentation is delivered and communicated is why it's so effective. Enjoy!