The Root Trend tag:typepad.com,2003:weblog-496371 2012-01-17T18:18:00-05:00 A discussion about how "social mood", the primary social trend, shapes trending patterns in the markets we serve. TypePad What Trends Really Matter, To You? tag:typepad.com,2003:post-6a00d8341c7b6f53ef0168e5a026d4970c 2012-01-17T18:18:00-05:00 2012-01-19T16:13:40-05:00 What large trends do you think really matter now? Are you looking at them in a way that will allow for understanding or are you responding to a seemingly chaotic environment? This post will point you to a great resource that will help you see more about what really matters.... David Mattia http://www.roottrend.com/the_root_trend/2012/01/what-trends-really-matter-to-you.html The Business of Monetizing Content To Change A Lot During This Social Correction (part 3) tag:typepad.com,2003:post-6a00d8341c7b6f53ef0162fdd7d0a9970d 2011-12-15T11:11:00-05:00 2011-12-21T12:52:58-05:00 Successful enterprises tell us where perceived value is today. Consumers point to where it will be tomorrow. How we value things and ideas of all kinds changes as social mood changes...and what we pay attention to changes with social mood. Lately, there has been enormous attention focused upon how companies make money (create value) in the area of content. I point at these endeavors and markets in the broadest possible manner... In my thinking, the creation of value is what really matters...and to consumers that means getting Choice, for starters. It really is that simple. As social mood changes Choice will see subtle shifts that could rock many businesses off their business model because the early digital enterprises are simple copies of analog era business practices and do not reflect the massive changes in how transactions for content occur. David Mattia http://www.roottrend.com/the_root_trend/2011/12/monetizing-content-during-a-social-correction-new-value-transactions.html <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/typepad/DaveM/the_root_trend/~3/DawRIrqfuhE/part-ii-to-the-post-about-face-is-now-posted-here-this-new-post-and-the-first-part-below-here-was-an-attempt-by-me-to-demo.html" /> <link rel="replies" type="text/html" href="http://www.roottrend.com/the_root_trend/2011/11/part-ii-to-the-post-about-face-is-now-posted-here-this-new-post-and-the-first-part-below-here-was-an-attempt-by-me-to-demo.html" thr:count="0" /> <id>tag:typepad.com,2003:post-6a00d8341c7b6f53ef0162fcf35b0d970d</id> <published>2011-11-27T09:23:07-05:00</published> <updated>2011-11-27T09:21:24-05:00</updated> <summary>Part II to the post About-Face is now posted here.</summary> <author> <name>David Mattia</name> </author> <category scheme="http://www.sixapart.com/ns/types#category" term="Politics, Social Issues, Scandals, & Blame" /> <category scheme="http://www.sixapart.com/ns/types#category" term="Social Mood for Business" /> <category scheme="http://www.sixapart.com/ns/types#category" term="The (industrial) (r)Evolution of Media" /> <feedburner:origLink>http://www.roottrend.com/the_root_trend/2011/11/part-ii-to-the-post-about-face-is-now-posted-here-this-new-post-and-the-first-part-below-here-was-an-attempt-by-me-to-demo.html</feedburner:origLink></entry> <entry> <title /> <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/typepad/DaveM/the_root_trend/~3/iHY9e5Uyd0M/frame-the-past-forward-free-speech-post-link.html" /> <link rel="replies" type="text/html" href="http://www.roottrend.com/the_root_trend/2011/11/frame-the-past-forward-free-speech-post-link.html" thr:count="0" /> <id>tag:typepad.com,2003:post-6a00d8341c7b6f53ef015436d36304970c</id> <published>2011-11-12T18:18:00-05:00</published> <updated>2011-11-16T13:20:36-05:00</updated> <summary>Socionomics is the best way I have found to frame the past and provide helpful insight to look forward in different sized chunks of time. This post from 15 months ago is as timely as ever given recent headlines. Data security and privacy is an obvious trending shared value in...</summary> <author> <name>David Mattia</name> </author> <category scheme="http://www.sixapart.com/ns/types#category" term="degree of trend" /> <category scheme="http://www.sixapart.com/ns/types#category" term="How We Value Things Changes" /> <category scheme="http://www.sixapart.com/ns/types#category" term="Politics, Social Issues, Scandals, & Blame" /> <category scheme="http://www.sixapart.com/ns/types#category" term="Social Mood for Business" /> <feedburner:origLink>http://www.roottrend.com/the_root_trend/2011/11/frame-the-past-forward-free-speech-post-link.html</feedburner:origLink></entry> <entry> <title /> <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/typepad/DaveM/the_root_trend/~3/PmtzRWC1xrs/about-face-1.html" /> <link rel="replies" type="text/html" href="http://www.roottrend.com/the_root_trend/2011/10/about-face-1.html" thr:count="0" /> <id>tag:typepad.com,2003:post-6a00d8341c7b6f53ef014e8c500840970d</id> <published>2011-10-17T08:31:08-04:00</published> <updated>2011-11-23T10:36:26-05:00</updated> <summary>Glossy ideals about anticipating digital customer's needs better will be re-framed inside of this new movement. (It may seem early for this larger trend but, it is morning.)</summary> <author> <name>David Mattia</name> </author> <category scheme="http://www.sixapart.com/ns/types#category" term="Business Policy" /> <category scheme="http://www.sixapart.com/ns/types#category" term="Social Mood for Business" /> <category scheme="http://www.sixapart.com/ns/types#category" term="The (industrial) (r)Evolution of Media" /> <category scheme="http://sixapart.com/ns/types#tag" term="advertising business model" /> <category scheme="http://sixapart.com/ns/types#tag" term="Choice" /> <category scheme="http://sixapart.com/ns/types#tag" term="digital marketing" /> <category scheme="http://sixapart.com/ns/types#tag" term="social mood" /> <feedburner:origLink>http://www.roottrend.com/the_root_trend/2011/10/about-face-1.html</feedburner:origLink></entry> <entry> <title /> <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/typepad/DaveM/the_root_trend/~3/iD3vzudFjNw/back-on-dec-1st-2010-i-posted-this-about-how-which-state-you-live-in-will-really-matter-ive-populated-a-number-of-links-fol.html" /> <link rel="replies" type="text/html" href="http://www.roottrend.com/the_root_trend/2011/07/back-on-dec-1st-2010-i-posted-this-about-how-which-state-you-live-in-will-really-matter-ive-populated-a-number-of-links-fol.html" thr:count="0" /> <id>tag:typepad.com,2003:post-6a00d8341c7b6f53ef015433a25df7970c</id> <published>2011-07-13T11:11:00-04:00</published> <updated>2011-07-13T18:25:21-04:00</updated> <summary>Back on Dec 1st, 2010 I posted this about how which State you live in will really matter. I've populated a number of links following that thread at the bottom of the post since then. The trend of state by state challenges is very clear as is the increasing polarity...</summary> <author> <name>David Mattia</name> </author> <feedburner:origLink>http://www.roottrend.com/the_root_trend/2011/07/back-on-dec-1st-2010-i-posted-this-about-how-which-state-you-live-in-will-really-matter-ive-populated-a-number-of-links-fol.html</feedburner:origLink></entry> <entry> <title>Who is Able or Allowed To See Into The Cloud? tag:typepad.com,2003:post-6a00d8341c7b6f53ef015433849561970c 2011-07-08T14:04:55-04:00 2011-09-27T10:26:35-04:00 9 27 11 The challenges of cloud security below 10,000 feet 8 10 11 a more sophisticated set of thoughts on business in the cloud. The real guts of this discussion is in the comments. This is an unuaually good blog for tech issues and you can see social mood... David Mattia http://www.roottrend.com/the_root_trend/2011/07/who-is-allowed-to-see-through-the-cloud.html Monitoring social tools for specific kinds of change tag:typepad.com,2003:post-6a00d8341c7b6f53ef01538f28e728970b 2011-06-14T06:26:00-04:00 2011-06-14T07:26:06-04:00 Brands and social media tools are being impacted by changing social mood. If the pace of social change is to pick up considerably then these two are worth considering together for a few minutes. An old thread not addressed here lately revolves around brands...specifically, brands in crisis during a social... David Mattia http://www.roottrend.com/the_root_trend/2011/06/brands-monitoring-social-tools-for-change-.html ...more on the current digital (social) crosscurrents tag:typepad.com,2003:post-6a00d8341c7b6f53ef01538f03c66e970b 2011-06-08T07:41:00-04:00 2011-06-08T14:41:16-04:00 The PR machine that is called Apple announced how the PC and Mac are being demoted to "just devices" the other day and that the move to the cloud is now on. Coffee with a friend over the weekend showed that even though he is a contractor for the gov't,... David Mattia http://www.roottrend.com/the_root_trend/2011/06/follow-up-to-information-privacy-trending.html Clarifying and Classifying Information Rights = Define those rights, please? tag:typepad.com,2003:post-6a00d8341c7b6f53ef014e88cc1ba5970d 2011-06-01T00:01:00-04:00 2011-06-10T07:21:58-04:00 The American economy relies upon value created through IP but it is this value most at risk in the digital universe. Information of all kinds appears increasingly insecure. Privacy concerns of individuals are a small part of this mix. The real trend to watch is how we collectively view these concerns. David Mattia http://www.roottrend.com/the_root_trend/2011/06/clarifying-classifying-information-rights-1.html <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/typepad/DaveM/the_root_trend/~3/2QrvHUqu5pk/spun-out-discussion-here-about-media.html" /> <link rel="replies" type="text/html" href="http://www.roottrend.com/the_root_trend/2011/05/spun-out-discussion-here-about-media.html" thr:count="0" /> <id>tag:typepad.com,2003:post-6a00d8341c7b6f53ef014e88a23d18970d</id> <published>2011-05-25T09:33:51-04:00</published> <updated>2011-05-26T06:31:01-04:00</updated> <summary>Links for the recent posts from the media blog are now in the nearest right column here (just below the fold). I spun out the discussion thread here a while back about how media will continue to transform rapidly, and how directionally, some of the key changes are signaled by...</summary> <author> <name>David Mattia</name> </author> <category scheme="http://www.sixapart.com/ns/types#category" term="Social Mood for Business" /> <category scheme="http://www.sixapart.com/ns/types#category" term="The (industrial) (r)Evolution of Media" /> <feedburner:origLink>http://www.roottrend.com/the_root_trend/2011/05/spun-out-discussion-here-about-media.html</feedburner:origLink></entry> <entry> <title>Longer term trending shapes intermediate changes tag:typepad.com,2003:post-6a00d8341c7b6f53ef014e882f9d76970d 2011-05-02T06:19:00-04:00 2011-05-02T08:02:45-04:00 Longer term social trend development can be visualized, with the aid of relevant medium term issues... Business always lags changing shared values... Larger social trends that unfold slowly, over longer periods of time place pressure upon the social structures and industry in place and can be shown to erode the weakest places in order to make room for the larger needed changes. David Mattia http://www.roottrend.com/the_root_trend/2011/05/longer-term-trending-shapes-intermediate.html Socionomics; the science of understanding social change is gaining momentum tag:typepad.com,2003:post-6a00d8341c7b6f53ef01538df30c9b970b 2011-04-19T08:46:37-04:00 2011-04-19T15:01:04-04:00 This past weekend was the first ever Socionomics Summit in Atlanta. A list of exceptional speakers drew strong attendance and gave everyone a lot of big ideas to consider. The event was professionally staged and videotaped so I will briefly mention the speakers below and encourage anyone interested in understanding... David Mattia http://www.roottrend.com/the_root_trend/2011/04/the-science-of-understanding-social-change-is-gaining-its-own-momentum.html "That will never happen here!" tag:typepad.com,2003:post-6a00d8341c7b6f53ef0147e3dd7340970b 2011-04-13T07:00:00-04:00 2011-04-20T08:30:30-04:00 note** This is a long Post. I make it a practice of leaving everything up after posting it since this blog is published in the spirit of an ongoing journal. This post reflects on big picture (long term) trending processes as they relate to freedom of expression and privacy issues... David Mattia http://www.roottrend.com/the_root_trend/2011/04/trend-navigation-versus-extrapolation.html The most important themes and core values eventually rise to the top during social corrections tag:typepad.com,2003:post-6a00d8341c7b6f53ef014e8701a683970d 2011-03-30T08:56:22-04:00 2011-03-31T07:01:05-04:00 post note: I tend to write with more than one audience in mind and because of that feel required to set up observations with general detail, and that is why many posts here run long. If you do not need the detail you might just move to the bold paragraphs.... David Mattia http://www.roottrend.com/the_root_trend/2011/03/looking-for-everyday-practical-applications-of-the-ideas-that-socionomics-and-wave-principle-offers-to-us-has-grabbed-part-of.html Visualizing Fives as sets of Two's tag:typepad.com,2003:post-6a00d8341c7b6f53ef014e5fd08850970c 2011-03-12T11:27:30-05:00 2011-03-19T16:40:22-04:00 a short post for those interested in wave principle Not enough dedicated time to write complete posts lately. In the past I have gone through dry spells but this is a forced kind and the result is similar to the others in that it nudges reflection into the area of... David Mattia http://www.roottrend.com/the_root_trend/2011/03/trend-matricies.html Social Mood Versus Social Media; how to anticipate granular change tag:typepad.com,2003:post-6a00d8341c7b6f53ef014e86562488970d 2011-02-27T18:18:00-05:00 2012-01-11T10:36:15-05:00 ...how social mood will generate pressure for these tools (social media) to change with us so that their utility will be be maximized as our shared values about how to collaborate change. Seeing this is all within the range of probability offered by socionomics as it lends an understanding of the polarity of social trends. David Mattia http://www.roottrend.com/the_root_trend/2011/02/social-mood-versus-social-media-tools.html Borders Matter Even Though Social Mood Crosses Them Like Bad Weather tag:typepad.com,2003:post-6a00d8341c7b6f53ef014e5f4dc4f5970c 2011-02-18T16:19:00-05:00 2011-02-20T16:25:26-05:00 ...the developing social mood flows across national borders like thunder storms and that is something you can count on. There is, however, the different charters of each society of people to consider. These agreements, the national charters (our US Constitution), provide for all kinds of circumstances that arise over time. Some of these charter agreements are better built than others and what seems to be essential these days is for disgruntled groups to be able to participate in the discussions about change. David Mattia http://www.roottrend.com/the_root_trend/2011/02/borders-matter-even-though-social-mood-crosses-them-like-bad-weather-.html Seeing Change Through the Generations Versus Social Mood tag:typepad.com,2003:post-6a00d8341c7b6f53ef0148c862be3a970c 2011-02-06T08:14:23-05:00 2011-02-06T08:02:44-05:00 I am still in the process of considering how to proceed with a redesign of this blog. I suspect it will take a few months. In the meantime so much is beginning to move, trend-wise, around the world. Seeing social change requires an adjustment of the temporal senses. In many... David Mattia http://www.roottrend.com/the_root_trend/2011/02/seeing-change-through-the-generational-effect-versus-social-mood.html Social Media tools will Continue Evolving With Our Shared Outlooks tag:typepad.com,2003:post-6a00d8341c7b6f53ef0148c839bf6c970c 2011-02-01T08:12:08-05:00 2011-02-01T08:12:08-05:00 Social media tools and norms will change a lot over coming years. They will change right along with our shared outlook toward the always uncertain future.... Changing social mood can divert many social norms in a very short span of time. David Mattia http://www.roottrend.com/the_root_trend/2011/02/social-media-tools-will-continue-evolving-with-our-shared-outlooks.html WRM Large behavioral threads to watch for yourself tag:typepad.com,2003:post-6a00d8341c7b6f53ef0147e1d89677970b 2011-01-22T10:47:40-05:00 2011-01-22T10:47:40-05:00 This post is a list of Root Trend links I consider What Really Matters from the past year. Each represents an area of group behavior change that will impact specific markets businesses serve. Each is an important trending set of behaviors. I watch them for directional changes and incremental markers... David Mattia http://www.roottrend.com/the_root_trend/2011/01/ten-large-trends-to-watch.html