The Root Trendtag:typepad.com,2003:weblog-4963712010-02-09T06:45:00-05:00A discussion about how "social mood", the primary social trend, shapes trending patterns in the markets we serve.
This is the root trend. It matters to everyone, especially marketers.TypePadBrands in Crisis During a Social Correction: The 'Toyota Quality Crisis thread'tag:typepad.com,2003:post-6a00d8341c7b6f53ef0128771fe1b4970c2010-02-09T06:45:00-05:002010-02-09T08:40:33-05:00This Toyota story thread and post has been monitored and updated daily since begun and is being offered in a flowing format with links from major news outlets in an expanding link thread at the bottom. In ten days we've...Davehttp://www.roottrend.com/the_root_trend/2010/02/brands-in-crisis-during-a-social-correction-opening-the-toyota-thread.htmlSocial trends reflect the polarity of shared valuestag:typepad.com,2003:post-6a00d8341c7b6f53ef012876d9714c970c2010-01-15T16:27:57-05:002010-01-18T09:26:12-05:00Large periods of social correction are all about groups focusing on those issues that matter most and bind a people together. Shared values, in a social context, guide us on how to see trend issues more clearly in markets of people.Davehttp://www.roottrend.com/the_root_trend/2010/01/social-trends-are-threads-of-shared-memory-as-they-relate-to-key-shared-valuesthey-have-form-and-follow-a-path-social-tre.htmlBrands in crisis during a social correction - an updatetag:typepad.com,2003:post-6a00d8341c7b6f53ef0128765255c9970c2009-12-18T07:07:00-05:002010-01-15T09:06:46-05:00A while back I suggested an update for this series was in order. Until now, the perfect opposing example to the major US bank brands in crisis was missing. Thanks Tiger. The point of this update is narrow and brief:...Davehttp://www.roottrend.com/the_root_trend/2009/12/brands-in-crisis-during-a-social-correction-an-update.htmlMore on the link between social mood and consumer behavior: the most basic social expressionstag:typepad.com,2003:post-6a00d8341c7b6f53ef0120a5f42100970c2009-09-29T13:12:00-04:002009-10-22T09:01:45-04:00Social mood is polarized....positive or negative, expansive or corrective. From these two basic primary states we can see it affect (very broadly) the three basic social expressions of trust, social unity, and growth (in the chart below).Davehttp://www.roottrend.com/the_root_trend/2009/09/more-on-the-link-between-social-mood-and-consumer-behavior.htmlExploring The Link Between Social Mood and Consumer Behaviortag:typepad.com,2003:post-6a00d8341c7b6f53ef0120a5b2caaf970c2009-09-12T00:22:00-04:002009-09-12T10:54:10-04:00In the 2010's American's will continue using social networking as it becomes more and more important to personal success but, the concern about letting the right people in and keeping others out will have to be addressed along with changing themes for what is appropriate behavior in the newly settled parts of the digital frontier.Davehttp://www.roottrend.com/the_root_trend/2009/09/exploring-the-link-between-social-mood-and-consumer-behavior.htmlMuch ado about nothing? (Getting clearer on what "Free" means)tag:typepad.com,2003:post-6a00d8341c7b6f53ef0120a4f0bcd0970b2009-08-14T09:20:27-04:002009-09-25T07:08:25-04:00There are many references in the media universe this month to Chris Anderson's new book, Free. Chris has interesting ideas and is usually a good read. I've not read the book quite yet but the...Davehttp://www.roottrend.com/the_root_trend/2009/08/much-to-do-about-nothing-the-price-of-free.htmlManaging Brands in Crisis: America's Financial Brands (an update is in progress)tag:typepad.com,2003:post-6a00d8341c7b6f53ef0115721bcf46970b2009-07-30T11:11:50-04:002009-07-30T16:37:44-04:00Back at the end of February I posted a discussion (following up a post from a year earlier) of what I think is a very important idea about brands and how a market's perception toward established brands may change over...Davehttp://www.roottrend.com/the_root_trend/2009/07/managing-brands-in-crisis-americas-financial-brands-an-update-coming.htmltag:typepad.com,2003:post-660300932009-05-13T09:41:00-04:002009-06-14T11:09:47-04:00What does risky uncertainty feel like during a social correction? If we first add the context that people gather into to groups to create because we are social animals, and that what we create (in these groups) changes as our...Davehttp://www.roottrend.com/the_root_trend/2009/05/what-does-a-social-correction-feel-like-if-we-first-add-the-context-that-people-gather-into-to-groups-to-create-because-we-a.htmlSocial Corrections: shinning a light on the little parts of the larger processtag:typepad.com,2003:post-655474992009-04-17T06:13:00-04:002009-04-16T14:13:12-04:00A few weeks back I posted a follow up on the idea about managing brands in crisis during a social correction. In my own thinking this general thread is an efficient way to focus attention on the larger subject of...Davehttp://www.roottrend.com/the_root_trend/2009/04/social-corrections-shinning-a-light-on-the-little-parts-of-the-larger-process.htmlAmerica's bedrock financial brands in crisis during a social correction (lessons of Perrier & Tylenol revisited) tag:typepad.com,2003:post-631460192009-02-23T09:37:00-05:002009-12-18T08:36:30-05:00an updated discussion of these points was posted 12 18 09 addendum: 5 4 09 lot's of great generalized reading on this topic lately. One in particular is Time Magazine's article What Banks Are Still Missing: Trust (the last paragraph...Davehttp://www.roottrend.com/the_root_trend/2009/02/managing-brands-during-a-social-correction-lessons-of-perrier-tylenol-revisited-.htmlhow we value things collectively changes with the developing social moodtag:typepad.com,2003:post-562384312008-09-28T13:04:16-04:002008-09-28T13:04:16-04:00When I list a must read story it is because when I view the details through the lens of social mood's changing influence upon how we collectively behave and I think there is an opportunity for profound insight. In today's...Davehttp://www.roottrend.com/the_root_trend/2008/09/social-mood-changes-how-we-value-things-collectively.htmlPerrier & Tylenol:the revisionist lessons of social mood for brand managers tag:typepad.com,2003:post-461921502008-09-26T16:14:00-04:002009-02-23T22:05:27-05:00A follow up discussion of this post's topic has been posted here (2 23 09) -------------------------------------------------------------------------------------- I am re-posting this example from March of this year....the message is becoming more relevant and timely everyday. If you are new to the...Davehttp://www.roottrend.com/the_root_trend/2008/09/perrier-tylenol.htmlWhat does it mean when business models of venerable industries break down? tag:typepad.com,2003:post-559689102008-09-23T09:22:11-04:002009-08-21T07:02:45-04:00The changing media environment (consumption patterns by consumers) has forced strain upon the decades old business model. The investment banking business model, created many decades ago is seemingly experiencing drastic, sudden change. The software business model is beginning to feel...Davehttp://www.roottrend.com/the_root_trend/2008/09/what-does-it-mean-when-business-models-of-venerable-industries-break-down.htmldefining social mood for marketingtag:typepad.com,2003:post-546960582008-08-26T07:40:53-04:002008-08-26T07:40:53-04:00I've been working on the root trend for two years now. One of the main points of good blogging is also the greatest challenge in my effort to make this trending perspective accessible. How do you create sound bites of...Davehttp://www.roottrend.com/the_root_trend/2008/08/ive-been-writing-the-root-trend-for-two-years-now-one-of-the-main-points-of-good-blogging-is-also-the-greatest-challenge-in.htmlBusiness policy is affected by business' outlook to the uncertain futuretag:typepad.com,2003:post-545624382008-08-22T13:40:58-04:002008-08-22T13:40:58-04:00“The environment is still challenging. We see no reason for optimism and are managing our business accordingly.” Glenn Murphy, chairman and CEO of Gap Inc., Aug 22, 2008 This quote offered by a favorite blog today. Quotes like this belong...Davehttp://www.roottrend.com/the_root_trend/2008/08/the-environment-is-still-challenging-we-see-no-reason-for-optimism-and-are---managing-our-business-accordingly-glenn.htmlwhen media became customizable, we all began changing, a lottag:typepad.com,2003:post-544737042008-08-20T15:41:16-04:002008-08-20T15:41:16-04:00in case you missed this read in the NYT a few weeks ago: Literacy Debate: Online, R U Really Reading The Era of 'Choice' for consumers of content is defined, in part, by the behavior discussed in this article. The...Davehttp://www.roottrend.com/the_root_trend/2008/08/in-case-you-missed-this-read-in-the-nyt-a-few-weeks-agoliteracy-debate-online-r-u-really-readingthe-era-of-choice-never-ha.htmlGenerational Thinking that Squashes Innovation and how it is justified by politics (for now)tag:typepad.com,2003:post-542800082008-08-16T11:31:59-04:002009-11-02T11:16:35-05:00*updated with new links at end of post* This post is the closest I've ever felt to controversy with my old professional environment when writing the root trend. Onward anyway: This AM's Wash Post has a discussion of how Internet...Davehttp://www.roottrend.com/the_root_trend/2008/08/generational-thinking-that-squashes-innovation-and-how-it-is-justified-irom.htmlThe first me-too suit against Google-YouTube (mirrors Viacom's)tag:typepad.com,2003:post-534997062008-07-30T11:34:51-04:002008-07-30T11:34:51-04:00Update: Copyright battles heat up on Web Washington Post today 8 02 08 ...""People are moving online and there are going to be more questions raised about how moving things online subjects people to copyright," he said. "The Internet works...Davehttp://www.roottrend.com/the_root_trend/2008/07/the-first-me-too-suit-follows-viacoms-of-google-youtube.htmlGoogle/YouTube v. Viacom legal update? or not? tag:typepad.com,2003:post-527313882008-07-15T13:04:25-04:002008-07-15T13:04:25-04:00Is this development as important as I think? (I am not a good source of legal insight) You decide and let's watch together as it develops. Today, a landmark ruling was announced in favor of EBay vs. Tiffany. The case...Davehttp://www.roottrend.com/the_root_trend/2008/07/is-this-development-as-important-as-i-think-you-decide-and-lets-watch-together-as-it-develops-today-a-landmark-ruling-was.htmlWhat the You Tube suit by Viacom is really telling us -- one year later--about where the media business is goingtag:typepad.com,2003:post-522512482008-07-04T16:16:38-04:002008-07-04T16:16:38-04:00Back in June 2007 we were first made aware of the Viacom lawsuit of You Tube for not protecting Viacom's content from being posted on their free site. The bold assumption in Viacom's suit is that if they cannot protect...Davehttp://www.roottrend.com/the_root_trend/2008/07/ip-technology-social-mood-and-the-larger-media-trends-all-through-the-conflicting-visions-in-one-lawsuit.html