Next Level Weblogtag:typepad.com,2003:weblog-4876862007-09-25T09:05:23+02:00The innovation-themed blog, inspired on the Benlux Next Level Event 2006, IBM Innovation week (September 12-15, 2006) The postings on the Next Level weblog are from the authors and dont necessarily represent IBMs positions, strategies or opinions.TypePadmy idea on IBM's collaborative Thinkplace space: shared office spaces in big city outskirtstag:typepad.com,2003:post-393482692007-09-25T09:05:23+02:002007-09-25T09:05:23+02:00by Yann A Gourvennec This post was originally published on the Marketing & Innovation blog A short while ago I went to visit one of my customers in order to have a discussion about innovation. One of the ideas that...Yann Gourvennechttp://nextlevel.typepad.com/my_weblog/2007/09/my-idea-on-ibms.htmlIdeo, the shopping cart and the halo effect. What is - really - good design?tag:typepad.com,2003:post-382301492007-08-29T14:46:17+02:002007-08-29T14:46:17+02:00article originally published at http://visionarymarketing.wordpress.com/2007/08/27/ (almost) anybody interested in innovation knows about the IDEO process and the well-famed Ideo shopping cart video shot for ABC. It is indeed a staple for innovation seminars and a renowned example of faultless creativity...Yann Gourvennechttp://nextlevel.typepad.com/my_weblog/2007/08/ideo-the-shoppi.htmlhow to turn you large organisation into a web 2.0 wizard in 15 stepstag:typepad.com,2003:post-360725102007-07-03T16:51:29+02:002007-07-03T16:51:29+02:00this article was orginally published at http://visionarymarketing.wordpress.com/ introduction This document was originally designed to address the questions which were sent to me by large customers wanting to launch work 2.0 initiatives. Very often these clients wanted to jump on the...Yann Gourvennechttp://nextlevel.typepad.com/my_weblog/2007/07/how-to-turn-you.htmlhow to create the devil of a web 2.0 community ?!tag:typepad.com,2003:post-358495462007-06-27T15:36:59+02:002007-06-27T15:36:59+02:00Q: How can an e-commerce website create a huge community in no time? A: By launching a dynamic sales club web site opened to members only and also by telling them a nice story. "Vente du Diable" is a French...Yann Gourvennechttp://nextlevel.typepad.com/my_weblog/2007/06/how-to-create-t.htmljoint innovation: a client perspective in real-timetag:typepad.com,2003:post-355635762007-06-20T14:44:02+02:002007-06-20T14:44:02+02:00[digg=http://digg.com/business_finance/joint_innovation_a_client_perspective_in_real_time/blog] A brand new version of the Orange innovation whitepaper for business services - which I have co-authored with Jean-François Fava Verde - has just been made available (click here to download). This latest version of the whitepaper was distributed...Yann Gourvennechttp://nextlevel.typepad.com/my_weblog/2007/06/joint_innovatio.htmlStudents! Anyone looking for a good challenge? tag:typepad.com,2003:post-155596092007-02-01T14:19:50+01:002007-02-01T14:19:50+01:00Received a note from the Project Manager of Extreme Blue asking me if I knew of any topstudents for their program. So I thought I would experiment using the blogosphere to relay the question. :-) Extreme Blue is a summer...Nicoline Braathttp://nextlevel.typepad.com/my_weblog/2007/02/students_anyone.htmlSafe City-wide Wi-fi Roaming In The Workstag:typepad.com,2003:post-145361572006-12-08T14:48:34+01:002006-12-08T14:48:34+01:00Ever dreamed of using free wi-fi roaming? http://en.fon.com/ is a website enabling you to use your home Internet gateway and turn it into a public hotspot for the FON community. Please note that not all ISP's have signed a deal...Yann Gourvennechttp://nextlevel.typepad.com/my_weblog/2006/12/safe_citywide_w.htmlIBM's Blue Brian Box at Nederland Innovatief eventtag:typepad.com,2003:post-144927252006-12-06T11:26:52+01:002006-12-06T11:26:52+01:00Tomorrow, December 7th, IBM will be present at the Nederland Innovatief event in Dordrecht, a Dutch innovation event. The Blue Brain Box will be our actual appearance, a space where we facilitate 6 brainstormsessions during the day. Two themes will...Martin Jurgenshttp://nextlevel.typepad.com/my_weblog/2006/12/ibms_blue_brian.htmlSurvival of the creative – how to get fit for innovation…(Part III)tag:typepad.com,2003:post-138702682006-11-03T09:22:19+01:002006-11-03T09:22:19+01:00So the final episode on the fitness session for innovation... last time we spoke on the 4 P's of creativity, introducing press and person. A third factor is the person itself. Just like intelligence, creativity can be tested and trained....Jordan Strikhttp://nextlevel.typepad.com/my_weblog/2006/11/survival_of_the.htmlHow the Dutch missed Australiatag:typepad.com,2003:post-138063622006-11-01T15:55:22+01:002006-11-01T15:55:22+01:00Okay so it's not new but many people never seemed to have heard of this great Dutch innovation called 'The Carver'....Djeevan Schiferlihttp://nextlevel.typepad.com/my_weblog/2006/11/how_the_dutch_m.html