Real Estate Press Releases

ERA International Real Estate Conference

2010-03-22T17:34:44-07:00

PARSIPPANY, N.J. (March 15, 2010) – The ERA Franchise Systems LLC brokerage network gathered at the Gaylord Opryland Hotel & Convention Center in Nashville, Tenn., for three days of educational seminars and networking events focused on its “A Smarter Community” brand positioning at its 2010 International Business Conference (IBC) on March 14 -17. A global franchising leader in the residential real estate industry, ERA® brought together approximately 2,000 brokers, sales associates and industry experts for intense training, exciting new interactive learning stations and innovative programs and tools to make it easier to meet consumer needs. ERA associates from around the world participated in challenging training programs designed to foster what the company considers its greatest asset: ‘a smarter community’ of leading real estate agents and brokers. Under the direction of a new management team, ERA Real Estate is reengineering its brand to enhance and strengthen the value it brings to its franchisee broker/owners, sales associates and consumers in today’s constantly changing marketplace. “Real estate is changing—it’s a new world for our industry,” says Charlie Young, president and chief executive officer, ERA Franchise Systems LLC. “Consumers are more knowledgeable, technology is delivering information that was previously inaccessible and the brokerage community...

Realty Company Doing Something Different

2010-03-15T21:19:06-07:00

Philanthropy Realtors to give percentage of profits to charities Miguel Gonzalez has started a new company called Philanthropy Realtors that gives 10% of their profits to the seller’s favorite charity or non-profit organization upon close of escrow. Some of the charities working with Philanthropy include Getavision, LAPD, LGBT Cancer Outreach and many more. Gonzalez says, “We are not donating any money to ideologies. Our goal is to impact individuals by giving to select charities that we feel make a difference in the community.” Philanthropy will honor any organization of the seller’s choice but will only work with charities that impact the community directly. The money donated comes only from the realtor not the seller. Philanthropy Realtors is gaining so much momentum that real estate agents are calling the office everyday asking questions. One realtor commented, “Gonzalez is magnanimous in order to increase his sales but ultimately hopes to better the community and set an example on how businesses can create a win-win environment that helps all of us.” Licensed realtor Miguel Gonzalez started Philanthropy Realtors, in association with Keller Williams Los Feliz, after seeing his father die from cancer and battling the deadly disease himself. He uses a simple formula...

HomeGain Survey Identifies Real Estate Agents’ Top 10 Marketing Preferences

2010-03-11T08:27:25-08:00

HomeGain Survey Identifies Real Estate Agents’ Top 10 Marketing Preferences Recent HomeGain survey reveals the top marketing choices of real estate professionals in 2010; Referrals ranked number one; MySpace ranked last; Realtors show continued interest in using postcards/mailings Emeryville, CA (Vocus/PRWEB ) March 11, 2010 – HomeGain®, a leading website that connects real estate agents with home buyers and sellers, today announced survey results of Realtors®’ top marketing practices and preferences. Based on responses from over 1,300 real estate agents and brokers nationwide who completed the HomeGain Realtor Marketing Survey, the results show that they think referrals are the most effective strategy to acquire new clients, with a cumulative overall score of 8.7 out of a possible 10 for effectiveness. Surveyed agents reported that they will continue to focus on referrals as their leading marketing strategy in 2010. Featured listings (4.8 score) and email campaigns (4.7 score) were considered the next most effective marketing strategies. While Realtors are increasingly moving their marketing activities online, it’s interesting to see the continued strength and perceived effectiveness of print and mailer campaigns The survey shows that Realtors rank banner ads, Twitter, pay per click advertising, YouTube and MySpace as the least effective marketing...

Most Landlords Willing to Discount Rent to Aid Cash-Strapped Tenants, Says The National Association of Independent Landlords

2009-10-28T07:56:26-07:00

(LOS ANGELES, Oct. 28, 2009) -- More than two-thirds (69%) of smaller, independent landlords will reduce rents to help tenants remain in their homes, according to The National Association of Independent Landlords. Nearly one-third of these landlords (32%) say they have lowered rents over the past 18 months, according to an informal survey of association members released today. Tracey Benson, president of The National Association of Independent Landlords, points out that in today's tough economy, renters absolutely should approach their landlords if they need help making ends meet. “Just like everyone else in this recession, landlords are trying hard to pay their mortgage and cover their bills. As long as renters pay on time and take good care of where they’re living, landlords will work with them,” Benson said. Of those landlords willing to negotiate, 61% said they would drop rents up to 5%, and another 29% said they would take off up to 10%; the handful of those remaining said they would consider even steeper discounts. Benson said renters and landlords have much to gain by working together: “Often if renters can’t pay all of their rent, they don’t pay anything at all—hoping the problem will just go away—but...

Snap Tours

2009-09-08T12:08:01-07:00

Real Estate Marketing Is A Snap With New Snap Tours Web Site LAKELAND, FL- Friday, September 4, 2009— A Lakeland businessman recently launched a company designed to assist real estate agents in marketing themselves and their listings. Snap Tours is a real estate marketing tool for agents anywhere in the United States, said Michael G. Barrett, creative director of Snap Tours and the company’s founder. Snap Tours is a Lakeland-based company offering a complete marketing package that is a step above traditional real estate virtual tours, Barrett said. Agents can use Snap Tours to create virtual tours, branded e-mails and brochures. With just one click, Snap Tours can convert photos, information and the agent’s personal brand into video. “We’re the only service that does that,” Barrett said. The site also makes it easy for real estate agents to share their listings via 39 social networking sites, including Facebook, Twitter and YouTube. The listing information can even be posted on MLS. The marketing information that real estate agents can generate from Snap Tours integrates with www.realtor.com, a site used widely by agents to list properties. “This doesn’t require downloading any software,” Barrett said. “This is all Internet-based, which means you can...

SOCIAL MEDIA MARKETING SOLUTION

2009-09-08T10:28:01-07:00

MARKETLINX OFFERS SOCIAL MEDIA MARKETING SOLUTION —Viral Marketing Tool Promotes Real Estate Listings Using Facebook™ and Twitter™— SANTA ANA, Calif., Sept. 4, 2009 – MarketLinx, Inc., a leading provider of information technology to the residential real estate industry and a member of The First American Corporation (NYSE: FAF) family of companies, announced today that it has partnered with AnnounceMyMove, LLC to offer a new social media marketing tool to its MLXchange™, TEMPO™ and InnoVia™ customers. Called AnnounceMyListing™, the solution uses Web-based social media services to promote real estate listings and introduce agents to their clients’ social networks. The program pulls data and images from MarketLinx multiple listing service (MLS) systems to automatically create unique listing announcements. Visitors can then use these interactive announcements to easily share the listings with friends on popular social media services like Facebook™, MySpace™ and Twitter™. “With more than 200 million users, sites like Facebook represent a huge, untapped resource for real estate professionals,” said Bryan Foreman, president of MarketLinx MLS Solutions. “By adding social networking tools to our world-class MLS systems, we’ve created a marketing solution that has tremendous value for both agents and consumers. Agents can directly access their client’s sphere of influence to...

Loan Modification Tools

2009-09-03T10:56:53-07:00

SACRAMENTO, Calif., Sept. 3, 2009 -- ModTutor.com is proud to announce its "free" loan modification service, designed to empower the average American with the knowledge and confidence needed when requesting new mortgage terms from their lender(s). A video presentation of the service can be viewed at the URL http://www.modtutor.com/sneakpreview. Mod Tutor provides various tools which aid the homeowners to submit their own loan modification request and avoid using already depleted funds on a foreclosure counselor or real estate attorney. The confidence gained by homeowners who take advantage of this free system will allow them to address their mortgage concerns head on. "We have families on the edge of foreclosure that are being offered things that are too good to be true, and we will take every measure we can to educate and protect consumers and homeowners, bring these scams to light, and work to prevent con artists from exploiting the housing crisis,"stated HUD Secretary Donovan in a press release this past April. ////////////////// Find How This Realtor Modified 7 of His Own Mortgages ///////////////////////////////////// "Not all loan modification companies are scams, but many homeowners do not know which companies to choose and/or lack the financial capacity to hire professional services,"...

PayYourRent.com Debuts World’s First Multi-Faceted Online Rental Payment Portal

2009-08-27T21:05:21-07:00

PayYourRent.com Debuts World’s First Multi-Faceted Online Rental Payment Portal Los Angeles, CA PayYourRent.com has recently debuted the world’s first website to incorporate online rent payment, utilities management, lease applications, maintenance requests and many other features. The convenient paperless service is utilized by apartment buildings, commercial office spaces and college housing to pay rent online. Kevin Eberly, a USC Marshall School of Business graduate, created PayYourRent.com to improve outdated methods of tenant management. Hailing from generations of successful real estate developers, Eberly has always been a keen observer of the industry. Leveraging his knowledge of the real estate industry, background in business and entrepreneurial spirit, Eberly worked tirelessly to launch PayYourRent.com. “I have always enjoyed real estate development and have been surrounded by it as long as I can remember,” says Eberly. “Like most entrepreneurs, however, I was driven to create something new and different – a service that changes the way buildings manage tenants, and the way tenants interact with managers. After years of watching piles of checks and papers flying around the office, it finally hit me: there has to be a better way.” PayYourRent.com’s primary function is to allow tenants to pay their rent online using an electronic...

ONE IN FIVE AMERICANS PLAN TO BUY A HOME DESPITE ECONOMIC CONDITIONS

2009-03-23T09:13:01-07:00

First Time Buyers Optimistic, Homeowners Search for Solutions to Stay in Homes LOS ANGELES -- (March 23, 2009) – While half (52%) of all Americans are concerned they or someone they know will face foreclosure in the next six to 12 months, 23% of adults plan to purchase a home in the next five years, and more than half of them (53.5%) are first time homebuyers, according to a new survey commissioned by Move, Inc., the leader in online real estate and operator of Realtor.com®, the #1 homes for sale Web site. The Move survey also found nearly one out of five homeowners (18.9%) plan to take advantage of the administration’s new program to help prevent foreclosures. While searching for answers in the past 12 months, 21% of all homeowners with a mortgage contacted a lender to restructure their loan. Half (10.6%) of those homeowners that contacted their lender experienced success while 5% still await an answer. Unemployment is a driving factor causing many Americans to fear foreclosure, according to the survey. More than a quarter (27.1%) of adults feel they or someone they know may default on their mortgage due to recent unemployment (27.1%), future unemployment (29.3%) or because...

Taking Minds to the Zenith (TMTTZ), Real Estate Investor Reveals Secrets on Using the Internet as a tool for Marketing Real Estate

2009-01-27T08:15:11-08:00

Owen Mcgab Enaohwo at Taking Minds to the Zenith