Industrial MarCom Blog

Driving Traffic to Your Homepage All the Time May Be a Big Mistake

2009-10-26T16:35:27-05:00

You’ve read up on all the traffic generation tactics and optimized your site to rank high on major search engines. You begin to see great results with hundreds of new visitors coming to your site everyday. You are excited until...

101 Tips from 50 Small Business Bloggers

2009-09-29T15:41:08-05:00

I came across an incredible blog post recently that I think every small business owner should read. As an entrepreneur your days are probably packed with items that need your immediate attention. As a result, it becomes increasingly difficult to...

Manufacturing Sector Showing Hopeful Signs

2009-09-15T10:17:14-05:00

In a recent survey done by Prime Advantage, 80% of manufacturers polled expected their revenues to either stay the same or increase in the second half of the year. This compares very favorably to the findings from their findings in...

Email marketing — what was old is new again

2009-08-27T11:23:08-05:00

With the current buzz about social media, you’d think email marketing, the old standby of b-to-b marketing would be a forgotten strategy. Not so fast according to many marketers as they plan their 2010 budgets. Email marketing is once again...

How to Measure Social Media ROI

2009-08-26T18:06:10-05:00

Lately, B2B marketers have really taken to using social media marketing. As everything else in this business marketing, measuring ROI is vital. However, there's a lot of confusion over how to measure ROI for social media. I recently read a...

How Buyers are Being Influenced by Information Resources

2009-07-29T10:31:49-05:00

The chart below shows the changes in information resources used during the first half of 2009 (Source: MarketingSherpa.com). Click on the chart to see a larger version.

Business Value of Social Networking

2009-07-29T10:21:02-05:00

Saw a very interesting video where Seth Godin talks about how useful social media is to businesses. Even though the use of social media like Facebook, Twitter and LinkedIn is growing exponentially, there is a raging debate about measuring its...

A tribute to Billy Mays - an extraordinarily gifted pitch-man

2009-07-06T12:51:44-05:00

I read a really good article by Jeff Sexton on grokdot.com. Yeah, Billy could get on your nerves with his booming voice but there's no denying the man's ability to pitch a product and convince a lot of people to...