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    <title>Rural Lifestyle on Highway 6</title>
    
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    <id>tag:typepad.com,2003:weblog-579800</id>
    <updated>2009-10-14T08:02:40-05:00</updated>
    <subtitle>Rural Lifestyle we talk about it!  The Rural Lifestyle is all about acreages and small farms, what impacts the people living in Rural America.  We write about it in this publication and talk about it live each week on the radio.  Rural Lifestyle, let's talk about it!</subtitle>
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        <title>Secretary of Agriculture, Bill Northey - October 14</title>
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        <id>tag:typepad.com,2003:post-6a00d83452534069e20120a5e49f5a970b</id>
        <published>2009-10-14T08:02:40-05:00</published>
        <updated>2009-10-14T08:02:40-05:00</updated>
        <summary>Today we're going rural with Insight on Business as we welcome Iowa Secretary of Agriculture, Bill Northey to our studio.  We'll talk agriculture, agri-business, the World Food Prize and more.  Join us at 12:30PM Central?</summary>
        <author>
            <name>Michael Libbie</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Agriculture" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Farming" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Radio" />
        
        <category scheme="http://sixapart.com/ns/types#tag" term="agri-business" />
        <category scheme="http://sixapart.com/ns/types#tag" term="agriculture" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Bill Northey" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Insight on Business" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Michael Libbie" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Rural Radio" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Talk Radio" />
        
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<div xmlns="http://www.w3.org/1999/xhtml"><p><span style="FONT-SIZE: 14px; FONT-FAMILY: "><span style="FONT-SIZE: 15px; FONT-FAMILY: "><span style="FONT-SIZE: 16px; FONT-FAMILY: ">As you know we've been doing our daily business radio show, <strong><a href="http://www.macsworldlive.com" target="_blank">Insight on Business</a></strong> for the past five months.  And, we promised you that when we were doing a show with a focus on agriculture we'd let you know.  Today is another of those days.<a href="http://insightadvertising.typepad.com/.a/6a00d83452534069e20120a63b0f40970c-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="FLOAT: right"><img alt="Bill Northey crop" class="asset asset-image at-xid-6a00d83452534069e20120a63b0f40970c " src="http://insightadvertising.typepad.com/.a/6a00d83452534069e20120a63b0f40970c-200wi" style="MARGIN: 0px 0px 5px 5px; WIDTH: 200px" /></a> </span></span></span></p>
<p><span style="FONT-SIZE: 14px; FONT-FAMILY: "><span style="FONT-SIZE: 15px; FONT-FAMILY: "><span style="FONT-SIZE: 16px; FONT-FAMILY: ">Our special guest today at 12:30PM Central is <strong>Iowa <a href="http://www.agriculture.state.ia.us/billnorthey.asp" target="_blank">Secretary of Agriculture, Bill Northey</a></strong>.  Secretary Northey will be in studio talking about the <strong><a href="http://www.worldfoodprize.org/index.htm" target="_blank">World Food Prize</a></strong>, agri-business in the Midwest, the rural economy, rural manufacturing and technology, Iowa and our fight against hunger...and we'll also discuss the budget cuts his department will have to make in the wake of Governor Chet Culver's order to reduce spending, across the board, by 10-percent.</span></span></span></p>
<p><span style="FONT-SIZE: 14px; FONT-FAMILY: "><span style="FONT-SIZE: 15px; FONT-FAMILY: "><span style="FONT-SIZE: 16px; FONT-FAMILY: ">Come on by and join the discussion with Secretary Northey and our guest <strong>Cathy Erickson</strong> from the <strong>Great Iowa Pet Expo</strong>.    Insight on Business is on Monday - Friday starting at 12:30PM Central and you can watch and listen by heading to this link:</span></span></span>  <a href="http://www.MacsWorldLive.com"><span style="FONT-SIZE: 14px; FONT-FAMILY: "><span style="FONT-SIZE: 15px; FONT-FAMILY: "><span style="FONT-SIZE: 16px; FONT-FAMILY: ">www.MacsWorldLive.com</span></span></span></a> </p>
<p><span style="FONT-SIZE: 14px; FONT-FAMILY: "><span style="FONT-SIZE: 15px; FONT-FAMILY: "><span style="FONT-SIZE: 16px; FONT-FAMILY: ">Thanks for reading, watching and listening:</span></span></span>  </p>
<p><span style="FONT-SIZE: 14px; FONT-FAMILY: "><span style="FONT-SIZE: 15px; FONT-FAMILY: ">Michael Libbie - Host, acreage owner and advertising agency guy.  You can keep up with us before, during or after the show on Twitter - <a href="http://www.Twitter.com/RuralLifeRadio" target="_blank">@RuralLifeRadio</a> or <a href="http://www.Twitter.com/MichaelLibbie" target="_blank">@MichaelLibbie</a></span></span></p>
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    <entry>
        <title>Banking on Social Media for Rural Development?</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/typepad/InsightAdvertising/HWY6/~3/qAWnuLiP_J8/banking-on-social-media-for-rural-development.html" />
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        <id>tag:typepad.com,2003:post-6a00d83452534069e20120a6368b6e970c</id>
        <published>2009-10-13T15:28:58-05:00</published>
        <updated>2009-10-13T15:32:18-05:00</updated>
        <summary>They say that because of "compliance issues" banks, financial planners and insurance companies can't use social media.  Bunk...here is why and how.</summary>
        <author>
            <name>Michael Libbie</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Agriculture" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Current Affairs" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Radio" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Rural" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Rural Lifestyle" />
        
        <category scheme="http://sixapart.com/ns/types#tag" term="banking" />
        <category scheme="http://sixapart.com/ns/types#tag" term="consumers" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Economic Development" />
        <category scheme="http://sixapart.com/ns/types#tag" term="financial" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Insight Advertising" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Insight on Business" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Marketing" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Michael Libbie" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Rural" />
        <category scheme="http://sixapart.com/ns/types#tag" term="social media" />
        
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<div xmlns="http://www.w3.org/1999/xhtml"><p><span style="FONT-SIZE: 14px; FONT-FAMILY: "><span style="FONT-SIZE: 15px; FONT-FAMILY: "><span style="FONT-SIZE: 16px; FONT-FAMILY: ">Early this week I traveled to Creston, Iowa (pop. 7,500) my host was <a href="http://www.crestonbank.com" target="_blank">Iowa State Savings Bank</a>.  I was there to share with them ideas to use social media for their bank. We spent the morning together as they learned about the opportunities in blogging, Twitter and other forms of social media.<a href="http://insightadvertising.typepad.com/.a/6a00d83452534069e20120a638ca6e970c-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="FLOAT: right"><img alt="Iowa State Savings Bank 1" class="asset asset-image at-xid-6a00d83452534069e20120a638ca6e970c " src="http://insightadvertising.typepad.com/.a/6a00d83452534069e20120a638ca6e970c-300wi" style="MARGIN: 0px 0px 5px 5px; WIDTH: 300px" /></a> </span></span></span></p>
<p><span style="FONT-SIZE: 14px; FONT-FAMILY: "><span style="FONT-SIZE: 15px; FONT-FAMILY: "><span style="FONT-SIZE: 16px; FONT-FAMILY: ">Like many small rural towns Creston has been hit by the recent economic downturn. I centered on that issue during my visit and gave them some ideas of how to use social media to market the bank. OK, I know, you're going to say, "What about financial liability issues and compliance?  Financial institutions and insurance people and financial planners can't possibly use social media because they have to send everything through some compliance officer!"</span></span></span></p>
<p><span style="FONT-SIZE: 14px; FONT-FAMILY: "><span style="FONT-SIZE: 15px; FONT-FAMILY: "><span style="FONT-SIZE: 16px; FONT-FAMILY: ">Nope.</span></span></span></p>
<p><span style="FONT-SIZE: 14px; FONT-FAMILY: "><span style="FONT-SIZE: 15px; FONT-FAMILY: "><span style="FONT-SIZE: 16px; FONT-FAMILY: ">I talked about that very issue on our daily business radio show, Insight on Business.  In addition I gave several suggestions right at the top of the show as to how financial people should use social media to build the relationship.  Have a watch...and a listen?  Let me know what you think...and how social media can be very helpful in rural development issues.</span></span></span></p>
<p><span style="FONT-SIZE: 14px; FONT-FAMILY: "><span style="FONT-SIZE: 15px; FONT-FAMILY: "><span style="FONT-SIZE: 16px; FONT-FAMILY: " /></span></span> </p>
<p><span style="FONT-SIZE: 14px; FONT-FAMILY: "><span style="FONT-SIZE: 15px; FONT-FAMILY: "><span style="FONT-SIZE: 16px; FONT-FAMILY: " /></span></span> </p>
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    <entry>
        <title>Sean Skeehan &amp; Insight on Business - October 2</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/typepad/InsightAdvertising/HWY6/~3/FSF1jMyg3KE/sean-skeehan-insight-on-business-october-2.html" />
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        <id>tag:typepad.com,2003:post-6a00d83452534069e20120a5b4c0df970b</id>
        <published>2009-10-02T05:49:19-05:00</published>
        <updated>2009-10-02T05:49:19-05:00</updated>
        <summary>Join us for an inside look at small sustainable farming, education of the public and small business stories today with Sean Skeehan from Blue Gate farm who will be on our show talking about Farm Crawl 2009.  You'll enjoy it...promise.</summary>
        <author>
            <name>Michael Libbie</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Agriculture" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Farming" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Rural Lifestyle" />
        
        
<content type="xhtml" xml:lang="en-US" xml:base="http://insightadvertising.typepad.com/hwy_6_your_road_to_the_co/">
<div xmlns="http://www.w3.org/1999/xhtml"><p><span style="FONT-SIZE: 16px; FONT-FAMILY: Arial">(Many of you know that we ceased our land based radio show, <strong>Highway 6 - Your Road to the Country</strong> and have begun a new Business Radio Show, <strong>Insight on Business</strong>.  Highway 6 was a passion...but paying the bills was critical.  Now, with our new radio<a href="http://insightadvertising.typepad.com/.a/6a00d83452534069e20120a60b9920970c-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="FLOAT: right"><img alt="Kaydee Sandy Cyote Run" class="asset asset-image at-xid-6a00d83452534069e20120a60b9920970c " src="http://insightadvertising.typepad.com/.a/6a00d83452534069e20120a60b9920970c-250wi" style="MARGIN: 0px 0px 5px 5px; WIDTH: 250px" /></a> show we have a focus on small business, marketing and advertising (our real jobs).  From time to time we talk about small farms and acreage living.  Today is one of those days.  Enjoy and perhaps tune us in?)</span></p>
<p><span style="FONT-SIZE: 16px; FONT-FAMILY: Arial">Welcome back to <strong>Insight on Business</strong> this nation’s only live, 90-minute, daily radio talk show about advertising, marketing, consumer trends and business practices.  We’re part of <strong>Des Moines Local…LIVE</strong> and can be heard Monday – Friday starting at 121:30PM Central on </span><a href="http://www.macsworldlive.com/" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.MacsWorldLive.com');"><span style="FONT-SIZE: 16px; FONT-FAMILY: Arial">www.MacsWorldLive.com</span></a><span style="FONT-SIZE: 16px; FONT-FAMILY: Arial">.  Insight on Business is a production of our advertising agency, </span><a href="http://www,insightcubed.com/" onclick="javascript:pageTracker._trackPageview('/outbound/article/www,InsightCubed.com');" target="_blank"><font color="#4c6980"><span style="FONT-SIZE: 16px; FONT-FAMILY: Arial"><strong>Insight Advertising, Marketing &amp; Communications</strong> </span></font></a><span style="FONT-SIZE: 16px; FONT-FAMILY: Arial">and we are responsible for it’s content.  You can keep up with us before, during or after the show on Twitter – </span><a href="http://www.twitter.com/MichaelLibbie" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.Twitter.com');" target="_blank"><span style="FONT-SIZE: 16px; FONT-FAMILY: Arial">@MichaelLibbie</span></a><span style="FONT-SIZE: 16px; FONT-FAMILY: Arial">or </span><a href="http://www.twitter.com/InsightADV" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.Twitter.com');" target="_blank"><span style="FONT-SIZE: 16px; FONT-FAMILY: Arial">@InsightADV</span></a><span style="FONT-SIZE: 16px; FONT-FAMILY: Arial">.  Join us? </span></p>
<p><span style="FONT-SIZE: 16px; FONT-FAMILY: Arial"><a href="http://insightadvertising.typepad.com/.a/6a00d83452534069e20120a5b4cd05970b-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="FLOAT: left"><img alt="Sean Blue Gate tour" class="asset asset-image at-xid-6a00d83452534069e20120a5b4cd05970b " src="http://insightadvertising.typepad.com/.a/6a00d83452534069e20120a5b4cd05970b-200wi" style="MARGIN: 0px 5px 5px 0px; WIDTH: 200px" /></a> Fall is in the air and here in Iowa that means harvest time.  When most folks think about farming and Iowa it means row crops like corn or soybeans and cattle and hogs.  That truly is part of the landscape of our great state.  However, and this may come as a surprise to many, there are more folks living and working small acreage farms between two and two-hundred acres than large production agriculture farms of 1,000+ acres.  Today we’re going to visit with one of these owners who migrated from the city to the farm and is much of the organization behind an event happening this Sunday.</span></p>
<p><span style="FONT-SIZE: 16px; FONT-FAMILY: Arial"><strong>Sean Skeehan</strong> and his wife , <strong>Jill Beebout</strong>, operate <strong>Blue Gate Farms</strong> one of seven<a href="http://insightadvertising.typepad.com/.a/6a00d83452534069e20120a5b4cd5f970b-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="FLOAT: right"><img alt="Jill Blue Gate" class="asset asset-image at-xid-6a00d83452534069e20120a5b4cd5f970b " src="http://insightadvertising.typepad.com/.a/6a00d83452534069e20120a5b4cd5f970b-250wi" style="MARGIN: 0px 0px 5px 5px; WIDTH: 250px" /></a> who have banded together to create <strong><a href="http://www.farmcrawl.com/" target="_blank">Farm Crawl 2009</a></strong>.  And, no, this is not a “new thing”.   Farm Crawl first started back in 2007 and has grown each year with Farm Crawl 2008 being the largest to date with over 600 people flocking to the southern Marion County, northern Lucas County area.  (About an hour  south and east of Des Moines)  The idea is for folks to leisurely “crawl” from farm to farm taking in the rich diversity of each and learn about Community Supported Agriculture and life on small sustainable farming operations…that actually make money.  You are in for a small business treat with <strong>Sean Skeehan</strong> as we discuss the challenges of starting and marketing a new diverse business venture.</span></p>
<p><span style="FONT-SIZE: 16px; FONT-FAMILY: Arial">In other news – Yesterday we had our good friend <strong>Janet Tingwald</strong> on and I didn’t get to the real life story about a company with an outdated website and what it really costs when “a friend” takes over the hosting responsibilities.  Dreadful but very real…and our fix to the problem…we’ll tell you about it.</span></p>
<p><span style="FONT-SIZE: 16px; FONT-FAMILY: Arial">That story and one or two others that we are following (It’s 4:45AM…not everything is ready.  K?) today on Insight on Business proudly brought to you by:</span></p>
<p><span style="FONT-SIZE: 16px; FONT-FAMILY: Arial"><strong>Lotus Moments</strong> – You will be amazed at the quality and design in the corporate announcements and wedding invitations available from </span><a href="http://www.lotusmoments.com/" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.LotusMoments.com');"><span style="FONT-SIZE: 16px; FONT-FAMILY: Arial">www.LotusMoments.com</span></a><span style="FONT-SIZE: 16px; FONT-FAMILY: Arial">.  If you are seeking unique and value visit with Tammy today.  (I’ll be doing that right after the show with announcements for an event coming November 1st.)</span></p>
<p><span style="FONT-SIZE: 16px; FONT-FAMILY: Arial"><strong>SpotGone from NatraTurf</strong>- Dogs and Lawns = Yellow Spots from pet urine.  Get rid of them (the spots) with SpotGone from </span><a href="http://www.natraturf.com/" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.NatraTurf.com');"><span style="FONT-SIZE: 16px; FONT-FAMILY: Arial">www.NatraTurf.com</span></a><span style="FONT-SIZE: 16px; FONT-FAMILY: Arial">.  No chemicals, no dyes, no foreign grass seed.  Great stuff that works.  Keep the DOG – Lose the SPOTS!</span></p>
<p><span style="FONT-SIZE: 16px; FONT-FAMILY: Arial"><strong>Exceptional Speciality Products</strong> – Getting the attention of existing customers or making new ones takes and investment.  Now with </span><a href="http://www.esp4all.com/" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.ESP4All.com');"><span style="FONT-SIZE: 16px; FONT-FAMILY: Arial">www.ESP4All.com</span></a><span style="FONT-SIZE: 16px; FONT-FAMILY: Arial">and Cindy Taylor the investment and the ideas are complete.  You’ll be very pleased and surprised at the quality and selection.  Go buy something already!</span></p>
<p><span style="FONT-SIZE: 16px; FONT-FAMILY: Arial">Thanks for reading, watching and listening!</span></p>
<p><span style="FONT-SIZE: 16px; FONT-FAMILY: Arial">Michael P. Libbie – Host and Advertising Guy</span></p></div>
</content>


    <feedburner:origLink>http://insightadvertising.typepad.com/hwy_6_your_road_to_the_co/2009/10/sean-skeehan-insight-on-business-october-2.html</feedburner:origLink></entry>
    <entry>
        <title>The "N-Word" &amp; Other Iowa State Fair Thoughts</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/typepad/InsightAdvertising/HWY6/~3/MtowzI7Bt-M/the-nword-other-iowa-state-fair-thoughts.html" />
        <link rel="replies" type="text/html" href="http://insightadvertising.typepad.com/hwy_6_your_road_to_the_co/2009/08/the-nword-other-iowa-state-fair-thoughts.html" thr:count="1" thr:updated="2009-09-28T11:58:23-05:00" />
        <id>tag:typepad.com,2003:post-6a00d83452534069e20120a576d2a7970c</id>
        <published>2009-08-26T08:43:42-05:00</published>
        <updated>2009-08-26T08:47:40-05:00</updated>
        <summary>Meet Edward Lewis from rural Montgomery County...yes, Iowa. If you were one of the one-million+ fairgoers to the 2009 Iowa State Fair you no doubt saw him and wondered who in the heck was this guy walking quickly through the...</summary>
        <author>
            <name>Michael Libbie</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Rural Lifestyle" />
        
        
<content type="xhtml" xml:lang="en-US" xml:base="http://insightadvertising.typepad.com/hwy_6_your_road_to_the_co/">
<div xmlns="http://www.w3.org/1999/xhtml"><h3 class="entry-header"><span style="MARGIN: 0px; FONT-FAMILY: Arial; FONT-SIZE: 16px">Meet <strong>Edward Lewis </strong>from rural Montgomery County...yes, Iowa.  If you were one of the<a href="http://insightadvertising.typepad.com/.a/6a00d83452534069e20120a51b687a970b-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="FLOAT: right"><img alt="Flag Guy 3 lead" class="at-xid-6a00d83452534069e20120a51b687a970b " src="http://insightadvertising.typepad.com/.a/6a00d83452534069e20120a51b687a970b-320wi" style="MARGIN: 0px 0px 5px 5px" /></a> one-million+ fairgoers to the <strong>2009 Iowa State Fair </strong>you no doubt saw him and wondered who in the heck was this guy walking quickly through the fairgrounds holding, high, a flag of Iowa.  He wouldn't say anything he would just walk and walk and walk.  Did you see him?</span></h3>
<div class="entry-content">
<div class="entry-body">
<p><span style="MARGIN: 0px; FONT-FAMILY: Arial; FONT-SIZE: 16px">You couldn't have missed <strong>Edward Lewis</strong>....he was there...everyday...eleven days....ten hours a day...rain or shine.</span></p>
<p><span style="MARGIN: 0px; FONT-FAMILY: Arial; FONT-SIZE: 16px">Why?  That's what we wanted to know so I stopped him and asked him what was up.</span></p>
<p><span style="MARGIN: 0px; FONT-FAMILY: Arial; FONT-SIZE: 16px">"<em>I'm a proud Iowan who enjoys the fair and see an opportunity to share my joy of living <a href="http://insightadvertising.typepad.com/.a/6a00d83452534069e20120a51b6a68970b-pi" style="FLOAT: left"><img alt="Flag guy 4 mpl" class="at-xid-6a00d83452534069e20120a51b6a68970b " src="http://insightadvertising.typepad.com/.a/6a00d83452534069e20120a51b6a68970b-300wi" style="MARGIN: 0px 5px 5px 0px; WIDTH: 275px" /></a> here with others</em>", said Lewis.  Edward is 45 years old and has a reason to celebrate.  "<em>I've had open heart surgery, my arteries were blocked and they did five by-passes.  I think I've had maybe four heart attacks in my life.  I shouldn't really be here but I am and as long as I am I want to help celebrate the goodness of Iowa</em>."</span></p>
<p><span style="MARGIN: 0px; FONT-FAMILY: Arial; FONT-SIZE: 16px">So far...so good.</span></p>
<p><span style="MARGIN: 0px; FONT-FAMILY: Arial; FONT-SIZE: 16px">"<em>I also want folks to cut down on the use of the "N-Word" if you know what I mean</em>", said Lewis.  "No, not quite sure what you mean," said I.  "<em>Well, you know, that state to the west of us</em>."  "Nebraska?", I asked.  "<em>Oh NO!  There you go!  Don't say that</em>...."</span></p>
<p><span style="MARGIN: 0px; FONT-FAMILY: Arial; FONT-SIZE: 16px">I'll try not to do that Edward.  But seriously, what if this action by Edward Lewis catches on?  Might there be TWO people at the Iowa State Fair next year holding high an Iowa flag and silently proclaiming what a great state we have?  And, then three and four....how cool. Bet it wouldn't happen over in...you know..."over there".</span></p>
<p><span style="MARGIN: 0px; FONT-FAMILY: Arial; FONT-SIZE: 16px">Also spent some time on Sunday afternoon with <strong>Bob Schultz</strong> who has been on the <strong>Iowa State Fair Board</strong> for years.  We talked about the numbers and he said that if Saturday was over 100,000 people and Sunday hit 100,000 they would reach that one-million attendee mark.  He was right on.  Saturday was about 105,000 and Sunday 100,143 folks came through the gates.  Well done.</span></p>
<p><span style="MARGIN: 0px; FONT-FAMILY: Arial; FONT-SIZE: 16px">I also had to ask Bob about the <strong><a href="http://insightadvertising.typepad.com/weblog/2009/07/iowa-state-fair-you-got-some-splainin-to-do.html" target="_blank"><font color="#810081">Michael Jackson butter sculpture</font></a></strong> and the flap that created.  "<em>It was all staff driven. The last thing we knew was that the theme was going to be "<strong>Field of Dreams</strong>" and somehow it ended up being about the Moon Landing complete with a Michael Jackson doing the "moon walk".  They did that and we caught the grief</em>."  The State Fair Staff opened it up for a vote by Iowan's.  And the issue was smacked down 66% opposed to an Butter Michael and 32% approving.  Funny how things happen huh?</span></p>
<p><span style="MARGIN: 0px; FONT-FAMILY: Arial; FONT-SIZE: 16px">The Iowa State Fair is a great place to be...with or without an Iowa Flag or a State Fair Board Member pin.  Ask Edward Lewis or any number of his 999,999+ friends.</span></p>
<p><span style="MARGIN: 0px; FONT-FAMILY: Arial; FONT-SIZE: 16px">Thanks for reading - MIchael Libbie- Acreage Owner and Host</span></p></div></div></div>
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    <feedburner:origLink>http://insightadvertising.typepad.com/hwy_6_your_road_to_the_co/2009/08/the-nword-other-iowa-state-fair-thoughts.html</feedburner:origLink></entry>
    <entry>
        <title>Agriculture &amp; Social Media</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/typepad/InsightAdvertising/HWY6/~3/B4nNSqzv5wY/agriculture-social-media.html" />
        <link rel="replies" type="text/html" href="http://insightadvertising.typepad.com/hwy_6_your_road_to_the_co/2009/08/agriculture-social-media.html" thr:count="1" thr:updated="2009-08-30T20:41:13-05:00" />
        <id>tag:typepad.com,2003:post-6a00d83452534069e20120a52f59ed970c</id>
        <published>2009-08-09T11:39:40-05:00</published>
        <updated>2009-08-08T17:20:32-05:00</updated>
        <summary>Social Media has been slow to catch hold in agriculture.  Maybe this story will help folks living on farms, acreages and rural business sites to put social media into their marketing toolbox.</summary>
        <author>
            <name>Michael Libbie</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Acreage" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Agriculture" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Rural Lifestyle" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Web/Tech" />
        
        <category scheme="http://sixapart.com/ns/types#tag" term="acreages" />
        <category scheme="http://sixapart.com/ns/types#tag" term="agriculture" />
        <category scheme="http://sixapart.com/ns/types#tag" term="farming" />
        <category scheme="http://sixapart.com/ns/types#tag" term="marketing" />
        <category scheme="http://sixapart.com/ns/types#tag" term="small farms" />
        <category scheme="http://sixapart.com/ns/types#tag" term="social media" />
        
<content type="xhtml" xml:lang="en-US" xml:base="http://insightadvertising.typepad.com/hwy_6_your_road_to_the_co/">
<div xmlns="http://www.w3.org/1999/xhtml"><p><span style="FONT-SIZE: 16px; FONT-FAMILY: Arial">Over the past few years we've tried like crazy to get folks involved in agriculture to embrace social media.  We've had some great success with our advertising agency clients, <strong><a href="http://www.CalciumProducts.com" target="_blank">Calcium Products</a></strong> and <strong><a href="http://www.NatraTurf.com" target="_blank">NatraTurf</a> </strong>and limited success with several others.  But, most of the folks we talk with are not interested or see the value in putting social media tools in their marketing toolbox.</span></p>
<p><span style="FONT-SIZE: 16px; FONT-FAMILY: Arial">But, maybe this story might change some minds.<a href="http://insightadvertising.typepad.com/.a/6a00d83452534069e20120a52f6081970c-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="FLOAT: right"><img alt="Brent in Studio" class="at-xid-6a00d83452534069e20120a52f6081970c " src="http://insightadvertising.typepad.com/.a/6a00d83452534069e20120a52f6081970c-320wi" style="MARGIN: 0px 0px 5px 5px" /></a> </span></p>
<p><span style="FONT-SIZE: 16px; FONT-FAMILY: Arial">Last week on our daily business radio show, <strong><a href="http://insightadvertising.typepad.com/insight_on_business/2009/08/small-business-social-media-brent-pohlman.html" target="_blank">Insight on Business</a></strong> we featured <strong>Brent Pohlman</strong> the Director of Marketing &amp; Business Development for <strong><a href="https://www.midwestlabs.com/" target="_blank">Midwest Laboratories</a>.</strong>  Midwest Labs has, for years, been involved in soil testing for farmers out of their Omaha location.   About a year ago Brent started using a <a href="http://blogmidwestlabs.com/" target="_blank">Blog</a> and then added Twitter <a href="http://www.twitter.com/MidwestLabs" target="_blank">@MidwestLabs</a> and <a href="http://www.twitter.com/BrentKPohlman" target="_blank">@BrentKPohlman</a> and built his profile for <a href="http://www.linkedin.com/in/bpohlman" target="_blank">LinkedIn</a> and Facebook.  The result has been increased business opportunities and a better understanding of current and future client needs.</span></p>
<p><span style="FONT-SIZE: 16px; FONT-FAMILY: Arial">"<em>We've been able to connect with our customer base and be seen as a help and not just always pushing a service</em>", said Pohlman.  "<em>We've experienced a much higher degree of understanding and many, many more qualified visits to our website</em>."</span></p>
<p><span style="FONT-SIZE: 16px; FONT-FAMILY: Arial">And...Twitter has actually helped forecast an increase in business:</span></p>
<p><span style="FONT-SIZE: 16px; FONT-FAMILY: Arial"><a href="http://insightadvertising.typepad.com/.a/6a00d83452534069e20120a4d84ed6970b-pi" style="FLOAT: left"><img alt="Midwest_logo3dsmall" border="0" class="at-xid-6a00d83452534069e20120a4d84ed6970b " src="http://insightadvertising.typepad.com/.a/6a00d83452534069e20120a4d84ed6970b-800wi" style="MARGIN: 0px 5px 5px 0px" title="Midwest_logo3dsmall" /></a> "<em>Several weeks ago I noticed a number of Tweets about India testing for melamine in chocolate and in milk the country was importing from China.  I went back to our food research department and asked if we had seen any increase in the number of melamine tests.  He said we had not.  I suggested to him that he might be ready for a rush.  Sure enough about four days later we saw a 100% increase in requested tests for melamine</em>."</span></p>
<p><span style="FONT-SIZE: 16px; FONT-FAMILY: Arial">So, how about you?  If you are in manufacturing, farming, niche farming, organics...what ever the business if you are looking to increase your visability....you might be ready to dive in and see what you might be able to accomplish by using social media in agriculture.  Give us a call...</span></p>
<p><span style="FONT-SIZE: 16px; FONT-FAMILY: Arial">You can keep up with us any number of ways:  On Twitter we're at <a href="http://www.twitter.com/MichaelLibbie" target="_blank">@MichaelLibbie</a>, <a href="http://www.twitter.com/InsightADV" target="_blank">@InsightADV</a> or <a href="http://www.twitter.com/RuralLifeRadio" target="_blank">@RuralLifeRadio</a>.  You can drop by our website, <a href="http://www.InsightCubed.com">www.InsightCubed.com</a> to learn more about what we do.</span></p>
<p><span style="FONT-SIZE: 16px; FONT-FAMILY: Arial">A quick shout out to our friends at <strong><a href="http://www.CapitalCityEquipmentCompany.com" target="_blank">Capital City Equipment</a></strong> Kubota dealers in Ames and Des Moines and to Iowa Water Solutions for water that is perfect...every day!</span></p></div>
</content>


    <feedburner:origLink>http://insightadvertising.typepad.com/hwy_6_your_road_to_the_co/2009/08/agriculture-social-media.html</feedburner:origLink></entry>
    <entry>
        <title>Reuniting With Twitter In Red Oak, Iowa</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/typepad/InsightAdvertising/HWY6/~3/Vg5OlIF8B44/reuniting-with-twitter-in-red-oak-iowa.html" />
        <link rel="replies" type="text/html" href="http://insightadvertising.typepad.com/hwy_6_your_road_to_the_co/2009/08/reuniting-with-twitter-in-red-oak-iowa.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-6a00d83452534069e20115715cb10b970c</id>
        <published>2009-08-01T16:18:26-05:00</published>
        <updated>2009-08-01T16:27:47-05:00</updated>
        <summary>Twitter and other social media items didn't mean much...until we shared the power of connection using technology.</summary>
        <author>
            <name>Michael Libbie</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Rural" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Rural Lifestyle" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Web/Tech" />
        
        <category scheme="http://sixapart.com/ns/types#tag" term="Guffey" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Iowa" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Leah Guffey" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Nyman" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Red Oak" />
        <category scheme="http://sixapart.com/ns/types#tag" term="rural economics" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Rural Internet" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Twitter" />
        
<content type="xhtml" xml:lang="en-US" xml:base="http://insightadvertising.typepad.com/hwy_6_your_road_to_the_co/">
<div xmlns="http://www.w3.org/1999/xhtml"><p><span style="FONT-SIZE: 16px; MARGIN: 0px; FONT-FAMILY: Arial">Last week my son and I traveled from Des Moines to <strong>Red Oak</strong> (pop 5,754) to do a seminar for the <strong><a href="http://www.visitwesterniowa.com/" target="_blank">Western Iowa Tourism Region</a>.</strong>  The region is large...very large...stretching from north of Sioux City to well south of Council Bluffs and from  Council Bluffs east to within 30 miles of Des Moines.  About 80 folks came to learn about social media and how it can help any business connect and get found.  We had a great time.  And, if you want to see the "business side" of the story head to our advertising agency site and have a read.  This post is more personal and it shows the value of social media.</span></p>
<p><span style="FONT-SIZE: 16px; MARGIN: 0px; FONT-FAMILY: Arial">This is <strong>Leah Guffey Banister</strong>, and her husband Sgt. Banister (who is currently in Iraq).<a href="http://insightadvertising.typepad.com/.a/6a00d83452534069e2011572512027970b-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="FLOAT: right"><img alt="Leah Guffey" class="at-xid-6a00d83452534069e2011572512027970b " src="http://insightadvertising.typepad.com/.a/6a00d83452534069e2011572512027970b-320wi" style="MARGIN: 0px 0px 5px 5px" /></a>   Leah lives and works in Springfield, Illinois for the convention and visitors bureau.  She too is a former Farm Broadcaster.</span></p>
<p><span style="FONT-SIZE: 16px; MARGIN: 0px; FONT-FAMILY: Arial">Leah and I "follow" each other on Twitter.  Me = <strong><a href="http://twitter.com/RuralLifeRadio" target="_blank">@RuralLifeRadio</a></strong> and Leah = <a href="http://www.twitter.com/farmerspice" target="_blank"><strong><span style="FONT-FAMILY: Arial">@Farmerspice</span></strong></a>.  When I posted a week ago that I was headed to Red Oak for this seminar she responded with a note that Red Oak was one of her favorite places and that she had so many fond memories about her grandparents, <strong>Jack "Buford" Guffey</strong> and <strong>Betty (Wigg) Guffey.</strong>(pictured) <em>"They are buried in Nyman", </em>she told me.  <em>"But, I have two aunts <a href="http://insightadvertising.typepad.com/.a/6a00d83452534069e20115715cd269970c-pi" style="FLOAT: left"><img alt="Betty Wigg Guffey" class="at-xid-6a00d83452534069e20115715cd269970c " src="http://insightadvertising.typepad.com/.a/6a00d83452534069e20115715cd269970c-120wi" style="MARGIN: 0px 5px 5px 0px" /></a>still living there, <strong>Mary Guffey</strong> and <strong>Martha Guffey Heckert</strong>."</em></span></p>
<p><span style="FONT-SIZE: 16px; MARGIN: 0px; FONT-FAMILY: Arial">So, when doing the seminar last week I got on Twitter and asked for folks to shout back.  Up until now most of the people in the seminar saw, I believe, little to no value in Twitter.  Until Leah "came back" and offered a shout out and used her aunt's names, <strong>Mary Guffey, Elizabeth Guffey </strong>and <strong>Martha Guffey Heckert.  </strong></span></p>
<p><span style="FONT-SIZE: 16px; MARGIN: 0px; FONT-FAMILY: Arial">Right away several people in the audience gasped.  <em>"Oh my!  I know those people!", said one.  Another, "They come to the Red Coach Inn all the time for dinner!"</em></span></p>
<p><span style="FONT-SIZE: 16px; MARGIN: 0px; FONT-FAMILY: Arial">And, so the personal connection was made. And when Leah mentioned that her favorite house in Red Oak was on North 4th Street the people watching this projected conversation, who knew Red Oak, nodded in agreement.</span></p>
<p><span style="FONT-SIZE: 16px; MARGIN: 0px; FONT-FAMILY: Arial">The connection was made and Twitter honestly meant something.  No doubt we'll be seeing more from folks in Western Iowa as they work toward improving our Rural Economics by encouraging people to come and experience the beauty of Western Iowa.</span></p>
<p><span style="FONT-SIZE: 16px; MARGIN: 0px; FONT-FAMILY: Arial">See, it's all about the technology bringing about relationships...  When you think of it that way, it makes sense.  Oh, and another reason to call out for high speed broadband internet for Rural America...think of the possibilities.</span></p>
<p><span style="FONT-SIZE: 16px; MARGIN: 0px; FONT-FAMILY: Arial">Michael Libbie - Acreage Owner</span></p>
<p><span style="FONT-SIZE: 16px; MARGIN: 0px; FONT-FAMILY: Arial" /> </p></div>
</content>


    <feedburner:origLink>http://insightadvertising.typepad.com/hwy_6_your_road_to_the_co/2009/08/reuniting-with-twitter-in-red-oak-iowa.html</feedburner:origLink></entry>
    <entry>
        <title>On The Road To Red Oak, Iowa - Rural Economic Development</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/typepad/InsightAdvertising/HWY6/~3/SfHfpGA_fY8/on-the-road-to-red-oak-iowa-rural-economic-development.html" />
        <link rel="replies" type="text/html" href="http://insightadvertising.typepad.com/hwy_6_your_road_to_the_co/2009/07/on-the-road-to-red-oak-iowa-rural-economic-development.html" thr:count="1" thr:updated="2009-11-04T07:40:05-06:00" />
        <id>tag:typepad.com,2003:post-6a00d83452534069e20115724534a8970b</id>
        <published>2009-07-29T06:53:39-05:00</published>
        <updated>2009-07-29T06:55:02-05:00</updated>
        <summary>Headed to Red Oak, Iowa today to do a seminar on social media for the tourism industry.  Looking forward to the adventure.</summary>
        <author>
            <name>Michael Libbie</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Rural" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Rural Lifestyle" />
        
        <category scheme="http://sixapart.com/ns/types#tag" term="Aaron Libbie" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Highway 6" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Insight Advertising" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Iowa" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Michael Libbie" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Red Oak" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Rural Economic Development" />
        
<content type="xhtml" xml:lang="en-US" xml:base="http://insightadvertising.typepad.com/hwy_6_your_road_to_the_co/">
<div xmlns="http://www.w3.org/1999/xhtml"><p><span style="FONT-SIZE: 16px; MARGIN: 0px; FONT-FAMILY: Arial"><strong>Economic Development for Rural America</strong>.  It's a passion of ours and that's one of the reasons we're thrilled to be able to do a social media presentation for the <strong><a href="http://www.visitwesterniowa.com/" target="_blank">Western </a><a href="http://insightadvertising.typepad.com/.a/6a00d83452534069e2011572453314970b-pi" style="FLOAT: right"><img alt="Amish Buggy" class="at-xid-6a00d83452534069e2011572453314970b " src="http://insightadvertising.typepad.com/.a/6a00d83452534069e2011572453314970b-300wi" style="MARGIN: 0px 0px 5px 5px; WIDTH: 300px" /></a> <a href="http://www.visitwesterniowa.com/" target="_blank">Iowa Tourism Region</a> today</strong>.  In total we're expecting about 80 tourism professionals from a large chunk of the state all the way from Sioux City, in the northwest, to Sidney, Iowa in the southwest.  Not only a big region but there is plenty to see and do...especially now when family vacations may NOT include a costly airline trip.</span></p>
<p><span style="FONT-SIZE: 16px; MARGIN: 0px; FONT-FAMILY: Arial">We'll no doubt be met with loads of questions as we help our friends learn more about blogs, Facebook, LinkedIn and Twitter.  It's scheduled to be a quick overview and hands on experience to help them learn the power of social media in their marketing efforts.</span></p>
<p><span style="FONT-SIZE: 16px; MARGIN: 0px; FONT-FAMILY: Arial">And...the bottom line is it's great for rural economic development.  OK, I know...Sioux City and Council Bluffs don't "think" they are rural... ;-)</span></p>
<p><span style="FONT-SIZE: 16px; MARGIN: 0px; FONT-FAMILY: Arial">Coming along with me is my son, Aaron... so we'll also have time to talk about his new business.</span></p>
<p><span style="FONT-SIZE: 16px; MARGIN: 0px; FONT-FAMILY: Arial">No doubt we'll call out later this morning on Twitter <strong><a href="http://twitter.com/RuralLifeRadio" target="_blank">@RuralLifeRadio</a></strong> so if you could jump in and give us a "shout back" that would be very cool!</span></p>
<p><span style="FONT-SIZE: 16px; MARGIN: 0px; FONT-FAMILY: Arial">Thanks for reading and catch you later!!</span></p>
<p><span style="FONT-SIZE: 16px; MARGIN: 0px; FONT-FAMILY: Arial">To learn more about us visit our site, <a href="http://www.InsightCubed.com">www.InsightCubed.com</a> we're Insight <strong>Advertising, Marketing and Communications</strong>, a full service advertising agency, based in the Middle of the Midwest.</span></p>
<p><span style="FONT-SIZE: 16px; MARGIN: 0px; FONT-FAMILY: Arial">Michael Libbie - Acreage owner....and today's driver.</span></p>
<p><span style="FONT-SIZE: 16px; MARGIN: 0px; FONT-FAMILY: Arial" /> </p></div>
</content>


    <feedburner:origLink>http://insightadvertising.typepad.com/hwy_6_your_road_to_the_co/2009/07/on-the-road-to-red-oak-iowa-rural-economic-development.html</feedburner:origLink></entry>
    <entry>
        <title>Highway 6 Radio - A Detour....</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/typepad/InsightAdvertising/HWY6/~3/TuVezh4k174/highway-6-radio-a-detour.html" />
        <link rel="replies" type="text/html" href="http://insightadvertising.typepad.com/hwy_6_your_road_to_the_co/2009/07/highway-6-radio-a-detour.html" thr:count="2" thr:updated="2009-07-27T19:50:28-05:00" />
        <id>tag:typepad.com,2003:post-6a00d83452534069e20115723e3a0b970b</id>
        <published>2009-07-27T19:31:12-05:00</published>
        <updated>2009-07-27T19:33:59-05:00</updated>
        <summary>Highway 6 Radio is taking a detour...</summary>
        <author>
            <name>Michael Libbie</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Acreage" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Agriculture" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Food and Drink" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Radio" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Rural" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Rural Lifestyle" />
        
        <category scheme="http://sixapart.com/ns/types#tag" term="acreage" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Highway 6 radio" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Insight Advertising" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Marketing" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Michael Libbie" />
        <category scheme="http://sixapart.com/ns/types#tag" term="radio" />
        <category scheme="http://sixapart.com/ns/types#tag" term="rural lifestyle" />
        <category scheme="http://sixapart.com/ns/types#tag" term="small farm" />
        
<content type="xhtml" xml:lang="en-US" xml:base="http://insightadvertising.typepad.com/hwy_6_your_road_to_the_co/">
<div xmlns="http://www.w3.org/1999/xhtml"><p><span style="FONT-SIZE: 16px; MARGIN: 0px; FONT-FAMILY: Arial">Thanks for a wonderful three years of listening in to <strong>Highway 6 - Your Road to the <a href="http://insightadvertising.typepad.com/.a/6a00d83452534069e20115723e5377970b-pi" style="FLOAT: right"><img alt="Highway detour" class="at-xid-6a00d83452534069e20115723e5377970b " src="http://insightadvertising.typepad.com/.a/6a00d83452534069e20115723e5377970b-320wi" style="MARGIN: 0px 0px 5px 5px" /></a> Country</strong>.  We've had hundreds of guests and even more stories over the time we were on the air at 98.3 WOW-FM (983wowfm) and it was great to be able to share with so many people my passion for all things rural.  </span></p>
<p><span style="FONT-SIZE: 16px; MARGIN: 0px; FONT-FAMILY: Arial">But, this month we had to pull the plug on he show.  We just could no longer subsidize our rural passion. </span></p>
<p><span style="FONT-SIZE: 16px; MARGIN: 0px; FONT-FAMILY: Arial">What most folks don't realize is that we were buying the time from 98.3 WOW-FM at a cost of $300 for each week's show.  That's $15,600 a year.  Our goal was to gather enough sponsors at $25 per ad to cover the cost of the show and the costs to write, produce and seek guests.  We never actually got over three sponsors at $400 a month and for the past seven months our only paying sponsor was our friends at <strong><a href="http://www.CapitalCityEquipmentCompany.com" target="_blank">Capital City Equipment</a></strong> the Kubota dealer in Des Moines and Ames.</span></p>
<p><span style="FONT-SIZE: 16px; MARGIN: 0px; FONT-FAMILY: Arial">We thought that because there are more folks living on small farms and acreges in the 70 mile radius of Des Moines than there are large farmers, it would be a great show to advertise on.  But either we didn't try hard enough to sell the program or folks didn't see the value of having over 3,000 people listening here in Central Iowa with hundreds of others from all across the country on the live stream.</span></p>
<p><span style="FONT-SIZE: 16px; MARGIN: 0px; FONT-FAMILY: Arial">In the end...It's...business.  And as much as that hurts...we had to pull the plug.</span></p>
<p><span style="FONT-SIZE: 16px; MARGIN: 0px; FONT-FAMILY: Arial">But our passion for rural remains and soon we'll ramp up another way to broadcast the stories about the people that make up so much of this country...and this state.  We're taking a detour.  In the meantime we'll be here on this blog talking about those important things regarding Rural Iowa and Rural America.  You can still reach us at <strong><a href="http://www.Twitter.com/RuralLifeRadio" target="_blank">@RuralLifeRadio</a></strong> on Twitter and our new Internet Radio Show - <strong><a href="http://insightadvertising.typepad.com/insight_on_business/" target="_blank">Insight on Business</a></strong> airs Monday - Friday starting at 12:30PM Central on <a href="http://www.MacsWorldLive.com">www.MacsWorldLive.com</a> and we've added some agriculture tidbits to that as well.</span></p>
<p><span style="FONT-SIZE: 16px; MARGIN: 0px; FONT-FAMILY: Arial">But...while we get to "move on" I want you to know how much I've been grateful to all of the listeners who took part in our show...you guys ROCK.</span></p>
<p><span style="FONT-SIZE: 16px; MARGIN: 0px; FONT-FAMILY: Arial">Michael Libbie - Host and Acreage Owner</span></p>
<p><span style="FONT-SIZE: 16px; MARGIN: 0px; FONT-FAMILY: Arial" /> </p>
<p><span style="FONT-SIZE: 16px; MARGIN: 0px; FONT-FAMILY: Arial" /> </p>
<p><span style="FONT-SIZE: 16px; MARGIN: 0px; FONT-FAMILY: Arial" /> </p></div>
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    <feedburner:origLink>http://insightadvertising.typepad.com/hwy_6_your_road_to_the_co/2009/07/highway-6-radio-a-detour.html</feedburner:origLink></entry>
    <entry>
        <title>Brian Keller, Kayaks and Rural Lifestyle News</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/typepad/InsightAdvertising/HWY6/~3/BxO2iKCj_I0/bruce-keller-kayaks-and-rural-lifestyle-news.html" />
        <link rel="replies" type="text/html" href="http://insightadvertising.typepad.com/hwy_6_your_road_to_the_co/2009/07/bruce-keller-kayaks-and-rural-lifestyle-news.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-6a00d83452534069e2011570bd7fd1970c</id>
        <published>2009-07-03T19:22:23-05:00</published>
        <updated>2009-07-22T16:48:08-05:00</updated>
        <summary>Highway 6 Radio is all about the rural lifestyle.  Acreages, small farms, organics and the great outdoors...it's what we talk about each Sunday morning at 8.  Come on by with a cup of coffee and let's visit about all things rural.</summary>
        <author>
            <name>Michael Libbie</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Acreage" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Radio" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Rural" />
        
        <category scheme="http://sixapart.com/ns/types#tag" term="Bruce Keller" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Highway 6 Radio" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Insight Advertising" />
        <category scheme="http://sixapart.com/ns/types#tag" term="kayak" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Michael Libbie" />
        <category scheme="http://sixapart.com/ns/types#tag" term="River's Access" />
        <category scheme="http://sixapart.com/ns/types#tag" term="rural radio" />
        
<content type="html" xml:lang="en-US" xml:base="http://insightadvertising.typepad.com/hwy_6_your_road_to_the_co/">
&lt;div xmlns="http://www.w3.org/1999/xhtml"&gt;&lt;p&gt;&lt;span style="FONT-SIZE: 16px; MARGIN: 0px; FONT-FAMILY: Arial"&gt;&lt;strong&gt;Highway 6 - Your Road to the Country&lt;/strong&gt; is this nation&amp;#39;s only live radio talk show dealing with the Rural Lifestyle.&amp;#0160; We talk about horses, cattle, small farms, acreages, and the outdoors in general.&amp;#0160; If it&amp;#39;s about organics, sustainable agriculture and rural economic development...we&amp;#39;re there.&amp;#0160; Highway 6 is heard each Sunday morning at 8 Central on &lt;strong&gt;98.3 WOW-FM&lt;/strong&gt; or if you listen using&amp;#0160;your computer you can catch us all over the world by clicking this link.&amp;#0160; &lt;strong&gt;(&lt;/strong&gt;&lt;a href="http://www.983wowfm.com"&gt;&lt;strong&gt;www.983wowfm.com&lt;/strong&gt;&lt;/a&gt;&lt;strong&gt;).&lt;/strong&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="FONT-SIZE: 16px; MARGIN: 0px; FONT-FAMILY: Arial"&gt;&lt;strong&gt;IF you missed the live show...&lt;a href="http://www.insightcubed.com/FTPHome/We%20show%20July%205.mp3" target="_blank"&gt;HERE is the PODCAST!&lt;/a&gt;&lt;/strong&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="FONT-SIZE: 16px; MARGIN: 0px; FONT-FAMILY: Arial"&gt;On the show today, along with rural news, we&amp;#39;ve got &lt;strong&gt;Brian Keller&lt;/strong&gt; of &lt;strong&gt;&lt;a href="http://www.riversaccess.com" target="_blank"&gt;River&amp;#39;s Access&lt;/a&gt;&lt;/strong&gt;&lt;a href="http://insightadvertising.typepad.com/.a/6a00d83452534069e2011570bd7951970c-popup" onclick="window.open( this.href, &amp;#39;_blank&amp;#39;, &amp;#39;width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0&amp;#39; ); return false" style="FLOAT: right"&gt;&lt;img alt="Bruce Keller" class="at-xid-6a00d83452534069e2011570bd7951970c " src="http://insightadvertising.typepad.com/.a/6a00d83452534069e2011570bd7951970c-320wi" style="MARGIN: 0px 0px 5px 5px" /&gt;&lt;/a&gt;&amp;#0160;near the rural community of Redfield.&amp;#0160; Brian started his company back in 2003 based on his love of the outdoors and Kayaks.&amp;#0160; Now, just six years later, &lt;strong&gt;River&amp;#39;s Access &lt;/strong&gt;is a flurry of activity along the &lt;strong&gt;Middle Raccoon River&lt;/strong&gt; as visitors suit up and ride the river on any&amp;#0160; number of trips.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="FONT-SIZE: 16px; MARGIN: 0px; FONT-FAMILY: Arial"&gt;Brian keeps a full time job &amp;quot;in town&amp;quot; but has the time to not only run his rural business he also volunteers for a number of project...most having to do with the outdoors.&amp;#0160; We&amp;#39;ll visit with Brian on how he started, what the business means to Rural Redfield and how following a passion can mean real dollars.&amp;#0160; It&amp;#39;s rural and tourism all wrapped into a great package.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="FONT-SIZE: 16px; MARGIN: 0px; FONT-FAMILY: Arial"&gt;&lt;strong&gt;Brian Keller&lt;/strong&gt;, Sunday morning right here on &lt;strong&gt;Highway 6 - Your Road to the Country&lt;/strong&gt;.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="FONT-SIZE: 16px; MARGIN: 0px; FONT-FAMILY: Arial"&gt;Along with Brian we need to tell you about a front page story in the &lt;strong&gt;&lt;em&gt;Sunday Des Moines Register&lt;/em&gt;&lt;/strong&gt;.&amp;#0160; If you are involved in beef production in Iowa or elsewhere you should check out the piece by &lt;strong&gt;Dan Piller&lt;/strong&gt; - &lt;strong&gt;&lt;a href="http://www.desmoinesregister.com/article/20090705/BUSINESS/907050332/1001/NEWS" target="_blank"&gt;Is Iowa Steak Losing Its Sizzle?&lt;/a&gt;&lt;/strong&gt;&amp;#0160; G&lt;/span&gt;&lt;span style="FONT-SIZE: 16px; MARGIN: 0px; FONT-FAMILY: Arial"&gt;ood stuff!&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="FONT-SIZE: 16px; MARGIN: 0px; FONT-FAMILY: Arial"&gt;And, we may have&amp;#0160;a second guest, &lt;strong&gt;Kimberly Burns&lt;/strong&gt; from &lt;strong&gt;&lt;a href="http://www.yourequinesource.com/" target="_blank"&gt;Your Equine Source&lt;/a&gt;&lt;/strong&gt; is in Iowa and we&amp;#39;re hoping she&amp;#39;ll pop in for some conversation!&amp;#0160; Come on by with a cup of coffee starting at 8AM Central!&amp;#0160; And, you can keep up with us before, &lt;a href="http://insightadvertising.typepad.com/.a/6a00d83452534069e2011570c540d6970c-popup" onclick="window.open( this.href, &amp;#39;_blank&amp;#39;, &amp;#39;width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0&amp;#39; ); return false" style="FLOAT: left"&gt;&lt;img alt="Taylor 4th of July" class="at-xid-6a00d83452534069e2011570c540d6970c " src="http://insightadvertising.typepad.com/.a/6a00d83452534069e2011570c540d6970c-200wi" style="MARGIN: 0px 5px 5px 0px; WIDTH: 200px" /&gt;&lt;/a&gt; during and after the show on Twitter it&amp;#39;s &lt;a href="http://twitter.com/RuralLifeRadio" target="_blank"&gt;@RuralLifeRadio&lt;/a&gt;.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="FONT-SIZE: 16px; MARGIN: 0px; FONT-FAMILY: Arial"&gt;And..there is more.&amp;#0160; This is the FIRST 4th of July for one of our three beautiful grand-daughters.&amp;#0160; &lt;strong&gt;Miss Taylor&lt;/strong&gt; is dressed in her holiday hat.&amp;#0160; &lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="FONT-SIZE: 16px; MARGIN: 0px; FONT-FAMILY: Arial"&gt;But, wait...there is more!&amp;#0160; Grand-daughter &lt;strong&gt;Sailor&lt;/strong&gt;, who is now four and whose Daddy is flying C-130&amp;#39;s in Afghanistan this holiday might just get on the air with us Sunday morning and help us say &amp;quot;The Pledge&amp;quot;.&amp;#0160; Come on, indulge me a little...it&amp;#39;s a holiday show on Highway 6!&amp;#0160;&amp;#0160; Gotta love it!&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="FONT-SIZE: 16px; MARGIN: 0px; FONT-FAMILY: Arial"&gt;
&lt;p&gt;&lt;strong&gt;&lt;span style="FONT-SIZE: 11pt; FONT-FAMILY: &amp;#39;Arial&amp;#39;,&amp;#39;sans-serif&amp;#39;"&gt;Highway 6 - Your Road to the Country&lt;/span&gt;&lt;/strong&gt;&lt;span style="FONT-SIZE: 11pt; FONT-FAMILY: &amp;#39;Arial&amp;#39;,&amp;#39;sans-serif&amp;#39;"&gt; is proudly brought to you by:&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="FONT-SIZE: 11pt; FONT-FAMILY: &amp;#39;Arial&amp;#39;,&amp;#39;sans-serif&amp;#39;"&gt;&lt;o:p&gt;&amp;#0160;&lt;/o:p&gt;&lt;/span&gt;&lt;strong&gt;&lt;span style="FONT-SIZE: 11pt; FONT-FAMILY: &amp;#39;Arial&amp;#39;,&amp;#39;sans-serif&amp;#39;"&gt;&lt;a href="http://www.capitalcityequipmentcompany.com/" target="_blank"&gt;Kubota and Capital City Equipment&lt;/a&gt;&lt;/span&gt;&lt;/strong&gt;&lt;span style="FONT-SIZE: 11pt; FONT-FAMILY: &amp;#39;Arial&amp;#39;,&amp;#39;sans-serif&amp;#39;"&gt;- Owing a small farm or acreage means you&amp;#39;ve got work to do.&amp;#0160; Why not partner with a real &amp;quot;workhorse&amp;quot;, a Kubota tractor and all the attachments you&amp;#39;ll need.&amp;#0160; Get &amp;#39;em from Capital City Equipment in Ames and Des Moines.&amp;#0160; Go Orange with Kubota!&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="FONT-SIZE: 11pt; FONT-FAMILY: &amp;#39;Arial&amp;#39;,&amp;#39;sans-serif&amp;#39;"&gt;&lt;strong&gt;&lt;a href="http://www.bindery1.com" target="_blank"&gt;Lotus Moments&lt;/a&gt;&lt;/strong&gt; -&amp;#0160; Lotus Moments is all about celebrating and relationships with unique printed and photographic pieces designed around life events.&amp;#0160; From event invitations to photo books &lt;strong&gt;Lotus Moments&lt;/strong&gt; brings creative concepts to life.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;&lt;span style="FONT-SIZE: 11pt; FONT-FAMILY: &amp;#39;Arial&amp;#39;,&amp;#39;sans-serif&amp;#39;"&gt;&lt;a href="http://www.countryvetpetfood.com/" target="_blank"&gt;Country Vet Pet Food&lt;/a&gt;&lt;/span&gt;&lt;/strong&gt;&lt;span style="FONT-SIZE: 11pt; FONT-FAMILY: &amp;#39;Arial&amp;#39;,&amp;#39;sans-serif&amp;#39;"&gt; – A complete line of pet food for your best friend.&amp;#0160; You can find your dealer on-line or, here in Central Iowa, you can pick up Country Vet at Shoppers Supply.&amp;#0160; Country Vet Pet Food - &amp;quot;Loved by Pets, Trusted by Owners!&amp;quot;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;&lt;span style="FONT-SIZE: 11pt; FONT-FAMILY: &amp;#39;Arial&amp;#39;,&amp;#39;sans-serif&amp;#39;"&gt;&lt;a href="http://www.runninghorsefeeds.com/" target="_blank"&gt;Running Horse Elite Equine Feeds&lt;/a&gt;&lt;/span&gt;&lt;/strong&gt;&lt;span style="FONT-SIZE: 11pt; FONT-FAMILY: &amp;#39;Arial&amp;#39;,&amp;#39;sans-serif&amp;#39;"&gt; - Owning a horse has it&amp;#39;s issues.&amp;#0160; One of them is the equine digestive system.&amp;#0160; Now, with Running Horse, that&amp;#39;s less an issue than before.&amp;#0160; Running Horse is formulated to help prevent digestive problems while creating a better horse..from inside out.&amp;#0160; &amp;quot;Running Horse - For the Long Run!&amp;quot;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;&lt;span style="FONT-SIZE: 11pt; FONT-FAMILY: &amp;#39;Arial&amp;#39;,&amp;#39;sans-serif&amp;#39;"&gt;&lt;a href="http://www.insightcubed.com/" target="_blank"&gt;&lt;font color="#800080"&gt;Insight Advertising, Marketing &amp;amp; Communications&lt;/font&gt;&lt;/a&gt;&lt;/span&gt;&lt;/strong&gt;&lt;span style="FONT-SIZE: 11pt; FONT-FAMILY: &amp;#39;Arial&amp;#39;,&amp;#39;sans-serif&amp;#39;"&gt; - We&amp;#39;re a full service advertising agency that specializes in rural lifestyle and agriculture.&amp;#0160; You make a product or service...let us help you make it great with a solid marketing plan.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="FONT-SIZE: 11pt; FONT-FAMILY: &amp;#39;Arial&amp;#39;,&amp;#39;sans-serif&amp;#39;"&gt;Michael Libbie - Acreage Owner &amp;amp; Host&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;/p&gt;&lt;/span&gt;&lt;br /&gt;
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&lt;p&gt;&lt;span style="FONT-SIZE: 16px; MARGIN: 0px; FONT-FAMILY: Arial"&gt;&lt;/span&gt;&amp;#0160;&lt;/p&gt;
&lt;p&gt;&lt;/p&gt;
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</content>

        

    <feedburner:origLink>http://insightadvertising.typepad.com/hwy_6_your_road_to_the_co/2009/07/bruce-keller-kayaks-and-rural-lifestyle-news.html</feedburner:origLink><atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="enclosure" href="http://feedproxy.google.com/~r/typepad/InsightAdvertising/HWY6/~5/_WKzMmtrS9A/We%20show%20July%205.mp3" length="9307466" type="audio/mpeg" /><feedburner:origEnclosureLink>http://www.insightcubed.com/FTPHome/We%20show%20July%205.mp3</feedburner:origEnclosureLink></entry>
    <entry>
        <title>Chuck Offenburger &amp; Rural News</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/typepad/InsightAdvertising/HWY6/~3/jvTqNbf4iMM/chuck-offenburger-rural-news.html" />
        <link rel="replies" type="text/html" href="http://insightadvertising.typepad.com/hwy_6_your_road_to_the_co/2009/06/chuck-offenburger-rural-news.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-6a00d83452534069e20115716f3633970b</id>
        <published>2009-06-27T07:48:48-05:00</published>
        <updated>2009-06-28T00:34:01-05:00</updated>
        <summary>Highway 6 Radio is your Road to the Country.  Each week we bring you the news and information that impacts the rural lifestyle and Rural America.  Join us Sunday mornings at 8 using your computer or here in Central Iowa on 98.3 WOW-FM.</summary>
        <author>
            <name>Michael Libbie</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Acreage" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Agriculture" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Radio" />
        
        <category scheme="http://sixapart.com/ns/types#tag" term="acreage" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Baxter Black" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Chuck Offenburger" />
        <category scheme="http://sixapart.com/ns/types#tag" term="dairy" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Highway 6 Radio" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Horses" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Insight Advertising" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Marketing" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Michael Libbie" />
        <category scheme="http://sixapart.com/ns/types#tag" term="rural" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Rural Lifestyle" />
        <category scheme="http://sixapart.com/ns/types#tag" term="small farm" />
        
<content type="html" xml:lang="en-US" xml:base="http://insightadvertising.typepad.com/hwy_6_your_road_to_the_co/">
&lt;div xmlns="http://www.w3.org/1999/xhtml"&gt;&lt;p&gt;&lt;span style="FONT-SIZE: 16px; MARGIN: 0px; FONT-FAMILY: Arial"&gt;&lt;strong&gt;Highway 6 - Your Road to the Country &lt;/strong&gt;is this nation&amp;#39;s only live radio show that talks small farms, rural economic development, horses, gardens, organics...the rural lifestyle.&amp;#0160; Each week we gather together at 8am Central to talk about country living and offer up a slew of information that impacts rural and urban folks.&amp;#0160; You can hear us in Central Iowa &lt;a href="http://insightadvertising.typepad.com/.a/6a00d83452534069e20115707a196b970c-popup" onclick="window.open( this.href, &amp;#39;_blank&amp;#39;, &amp;#39;width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0&amp;#39; ); return false" style="FLOAT: right"&gt;&lt;img alt="ChuckOffenburgerAtRacRivValTrailSign" class="at-xid-6a00d83452534069e20115707a196b970c " src="http://insightadvertising.typepad.com/.a/6a00d83452534069e20115707a196b970c-300wi" style="MARGIN: 0px 0px 5px 5px; WIDTH: 300px" /&gt;&lt;/a&gt; on &lt;strong&gt;98.3 WOW-FM&lt;/strong&gt; (983wowfm) or by using your computer and &lt;a href="http://www.983wowfm.com/article.asp?id=507304" target="_blank"&gt;following this link....you can listen from anywhere&lt;/a&gt;.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="FONT-SIZE: 16px; MARGIN: 0px; FONT-FAMILY: Arial"&gt;This week, along with the news stories we&amp;#39;re following we&amp;#39;ve got &lt;strong&gt;Chuck Offenburger&lt;/strong&gt; or &amp;quot;The Iowa Boy&amp;quot; on to talk about living in very rural Cooper, Iowa, the &lt;a href="http://raccoonrivervalleytrail.org/" target="_blank"&gt;Raccoon Valley Trail System&lt;/a&gt; and what he&amp;#39;s been up to since leaving &lt;em&gt;The Des Moines Register&lt;/em&gt;.&amp;#0160; You can bet it&amp;#39;s lots!&amp;#0160; &lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="FONT-SIZE: 16px; MARGIN: 0px; FONT-FAMILY: Arial"&gt;This is an on air reunion of sorts.&amp;#0160; Years ago, when I hosted a daily morning show, Chuck was a regular visitor who would come on and talk about Des Moines, RAGBRAI, Iowa happenings and just about any other topic that was current.&amp;#0160; It will be nice to have him back.&amp;#0160; &lt;strong&gt;Chuck Offenburger&lt;/strong&gt; this week on Highway 6!&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="FONT-SIZE: 16px; MARGIN: 0px; FONT-FAMILY: Arial"&gt;It&amp;#39;s summer!&amp;#0160; Man is it summer here in Central Iowa.&amp;#0160; We&amp;#39;ve been through a week of high&lt;a href="http://insightadvertising.typepad.com/.a/6a00d83452534069e20115716f4e27970b-popup" onclick="window.open( this.href, &amp;#39;_blank&amp;#39;, &amp;#39;width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0&amp;#39; ); return false" style="FLOAT: right"&gt;&lt;img alt="Summer Kid" class="at-xid-6a00d83452534069e20115716f4e27970b " src="http://insightadvertising.typepad.com/.a/6a00d83452534069e20115716f4e27970b-250wi" style="MARGIN: 0px 0px 5px 5px; WIDTH: 225px" /&gt;&lt;/a&gt; temps and high humidity that&amp;#39;s good for the corn...but lousy for folks working outside.&amp;#0160; But, the &amp;quot;cool&amp;quot; thing about summer is that it brings back memories of that time of the year when kids return to the baseball fields, go fishing and run through the sprinkler.&amp;#0160; Here&amp;#39;s to summer and the kids.&amp;#0160; Summer...is&lt;strong&gt;...&amp;quot;The Kid Season&amp;quot;!&amp;#0160;&lt;/strong&gt; Be safe.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="FONT-SIZE: 16px; MARGIN: 0px; FONT-FAMILY: Arial"&gt;We&amp;#39;re following up on a number of other rural impact stories like: (And, I have NO idea why these bullet points are messed up...)&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="FONT-SIZE: 16px; MARGIN: 0px; FONT-FAMILY: Arial"&gt;
&lt;ul&gt;
&lt;li&gt;&lt;strong&gt;No Place for Horses&lt;/strong&gt; - &lt;a href="http://www.equinetrader.co.nz/news/survey-of-animal-control-centers-show-lack-of-county-facilities/" target="_blank"&gt;83% of shelters can not care for equines.&lt;/a&gt; 
&lt;p&gt;&lt;span &lt;="&amp;lt;" li="li"&gt;&lt;strong&gt;&lt;/strong&gt;&lt;/span&gt;&lt;/p&gt;
&lt;li&gt;&lt;strong&gt;Food Choices&lt;/strong&gt; - &lt;a href="http://www.drovers.com/news_editorial.asp?ts=nl2&amp;amp;pgID=675&amp;amp;ed_id=5652" target="_blank"&gt;Who is really driving the debate over what you eat? &lt;/a&gt;&lt;/li&gt;
&lt;/li&gt;&lt;/ul&gt;
&lt;/span&gt;
&lt;p&gt;&lt;span style="FONT-SIZE: 14px; FONT-FAMILY: Arial"&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="FONT-SIZE: 14px; FONT-FAMILY: Arial"&gt;&lt;/span&gt;&lt;span &lt;="&amp;lt;" li="li"&gt;&lt;strong&gt;
&lt;li&gt;&lt;span style="FONT-SIZE: 14px; FONT-FAMILY: Arial"&gt;Show Me The Money&lt;/span&gt;&lt;/li&gt;&lt;/strong&gt;&lt;span style="FONT-SIZE: 14px; FONT-FAMILY: Arial"&gt;- &lt;a href="http://www.kansascityfed.org/RegionalAffairs/MainStreet/MSE_0309.pdf" target="_blank"&gt;Rural credit markets feeling the pinch...big time.&lt;/a&gt;&lt;/span&gt;&lt;/span&gt; 
&lt;p&gt;&lt;/p&gt;
&lt;p&gt;&lt;span &lt;="&amp;lt;" li="li"&gt;&lt;strong&gt;
&lt;ul&gt;
&lt;li&gt;US Dairy Production &lt;/li&gt;
&lt;/ul&gt;
&lt;/strong&gt;- Will it soon&amp;#0160;become a faint memory?&lt;/span&gt; 
&lt;p&gt;&lt;/p&gt;
&lt;li&gt;
&lt;ul&gt;
&lt;li&gt;&lt;span &lt;="&amp;lt;" li="li"&gt;&lt;strong&gt;PETA &amp;amp; HSUS&lt;/strong&gt; - The &amp;quot;Dark Side&amp;quot; from Baxter Black...&lt;/span&gt; &lt;/li&gt;
&lt;/ul&gt;
&lt;li&gt;
&lt;p&gt;&lt;span &lt;="&amp;lt;" li="li"&gt;&lt;strong&gt;Small but Mighty&lt;/strong&gt; - Small farms point the way to big dollars.&lt;/span&gt;&lt;/p&gt;
&lt;li&gt;
&lt;p&gt;&lt;span &lt;="&amp;lt;" li="li"&gt;&lt;strong&gt;No Slots, No Horses?&lt;/strong&gt; - Kentucky horse industry considers, &amp;quot;Now What?&amp;quot;.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span &lt;="&amp;lt;" li="li"&gt;We figure that will keep us pretty busy...and it all starts at 8AM Central.&amp;#0160; During the show and when we&amp;#39;re not on the air you can keep up with us on Twitter were &lt;strong&gt;&lt;a href="http://twitter.com/RuralLifeRadio" target="_blank"&gt;@RuralLifeRadio&lt;/a&gt;&lt;/strong&gt;.&amp;#0160; Let&amp;#39;s visit?&lt;/span&gt;&lt;/p&gt;&lt;span &lt;="&amp;lt;" li="li"&gt;
&lt;p&gt;&lt;strong&gt;&lt;span style="FONT-SIZE: 11pt; FONT-FAMILY: &amp;#39;Arial&amp;#39;,&amp;#39;sans-serif&amp;#39;"&gt;Highway 6 - Your Road to the Country&lt;/span&gt;&lt;/strong&gt;&lt;span style="FONT-SIZE: 11pt; FONT-FAMILY: &amp;#39;Arial&amp;#39;,&amp;#39;sans-serif&amp;#39;"&gt; is proudly brought to you by:&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="FONT-SIZE: 11pt; FONT-FAMILY: &amp;#39;Arial&amp;#39;,&amp;#39;sans-serif&amp;#39;"&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;&lt;span style="FONT-SIZE: 11pt; FONT-FAMILY: &amp;#39;Arial&amp;#39;,&amp;#39;sans-serif&amp;#39;"&gt;&lt;a href="http://www.capitalcityequipmentcompany.com/" target="_blank"&gt;Kubota and Capital City Equipment&lt;/a&gt;&lt;/span&gt;&lt;/strong&gt;&lt;span style="FONT-SIZE: 11pt; FONT-FAMILY: &amp;#39;Arial&amp;#39;,&amp;#39;sans-serif&amp;#39;"&gt;- Owing a small farm or acreage means you&amp;#39;ve got work to do.&amp;#0160; Why not partner with a real &amp;quot;workhorse&amp;quot;, a Kubota tractor and all the attachments you&amp;#39;ll need.&amp;#0160; Get &amp;#39;em from Capital City Equipment in Ames and Des Moines.&amp;#0160; Go Orange with Kubota!&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;&lt;span style="FONT-SIZE: 11pt; FONT-FAMILY: &amp;#39;Arial&amp;#39;,&amp;#39;sans-serif&amp;#39;"&gt;&lt;a href="http://www.countryvetpetfood.com/" target="_blank"&gt;Country Vet Pet Food&lt;/a&gt;&lt;/span&gt;&lt;/strong&gt;&lt;span style="FONT-SIZE: 11pt; FONT-FAMILY: &amp;#39;Arial&amp;#39;,&amp;#39;sans-serif&amp;#39;"&gt; – A complete line of pet food for your best friend.&amp;#0160; You can find your dealer on-line or, here in Central Iowa, you can pick up Country Vet at Shoppers Supply.&amp;#0160; Country Vet Pet Food - &amp;quot;Loved by Pets, Trusted by Owners!&amp;quot;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;&lt;span style="FONT-SIZE: 11pt; FONT-FAMILY: &amp;#39;Arial&amp;#39;,&amp;#39;sans-serif&amp;#39;"&gt;&lt;a href="http://www.runninghorsefeeds.com/" target="_blank"&gt;Running Horse Elite Equine Feeds&lt;/a&gt;&lt;/span&gt;&lt;/strong&gt;&lt;span style="FONT-SIZE: 11pt; FONT-FAMILY: &amp;#39;Arial&amp;#39;,&amp;#39;sans-serif&amp;#39;"&gt; - Owning a horse has it&amp;#39;s issues.&amp;#0160; One of them is the equine digestive system.&amp;#0160; Now, with Running Horse, that&amp;#39;s less an issue than before.&amp;#0160; Running Horse is formulated to help prevent digestive problems while creating a better horse..from inside out.&amp;#0160; &amp;quot;Running Horse - For the Long Run!&amp;quot;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;&lt;span style="FONT-SIZE: 11pt; FONT-FAMILY: &amp;#39;Arial&amp;#39;,&amp;#39;sans-serif&amp;#39;"&gt;&lt;a href="http://www.insightcubed.com/" target="_blank"&gt;&lt;font color="#800080"&gt;Insight Advertising, Marketing &amp;amp; Communications&lt;/font&gt;&lt;/a&gt;&lt;/span&gt;&lt;/strong&gt;&lt;span style="FONT-SIZE: 11pt; FONT-FAMILY: &amp;#39;Arial&amp;#39;,&amp;#39;sans-serif&amp;#39;"&gt; - We&amp;#39;re a full service advertising agency that specializes in rural lifestyle and agriculture.&amp;#0160; You make a product or service...let us help you make it great with a solid marketing plan.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="FONT-SIZE: 11pt; FONT-FAMILY: &amp;#39;Arial&amp;#39;,&amp;#39;sans-serif&amp;#39;"&gt;Michael Libbie - Acreage Owner &amp;amp; Host&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;/p&gt;&lt;/span&gt;&amp;#0160; 
&lt;p&gt;&lt;/p&gt;
&lt;p&gt;&lt;span &lt;="&amp;lt;" li="li"&gt;&lt;/span&gt;&amp;#0160;&lt;/p&gt;
&lt;p&gt;&lt;/p&gt;
&lt;p&gt;&lt;/p&gt;
&lt;p&gt;&lt;/p&gt;
&lt;p&gt;&lt;/p&gt;
&lt;p&gt;&lt;/p&gt;
&lt;p&gt;&lt;/p&gt;
&lt;p&gt;&lt;/p&gt;
&lt;p&gt;&lt;/p&gt;
&lt;p&gt;&lt;/p&gt;
&lt;p&gt;&lt;/p&gt;
&lt;p&gt;&lt;/p&gt;&lt;/li&gt;&lt;/li&gt;&lt;/li&gt;&lt;/p&gt;&lt;/p&gt;&lt;/p&gt;&lt;/div&gt;
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