tag:typepad.com,2003:weblog-491413 2009-10-27T16:42:07-05:00 Perspectives on how Analytics is shaping Marketing & improving Business. Personal blog of Adelino de Almeida TypePad 33.020118-97.007718 tag:typepad.com,2003:post-6a00d83452db6569e20120a6260035970b 2009-10-27T16:42:07-05:00 2009-10-27T16:42:07-05:00 Adelino de Almeida Ron Shevlin once again has some great comments on some confused article in the 1 to 1 blog. The article presents an implies hierarchy for analytics that lumps analytics (and a wide range of those)...<br/> <br/> Perspectives on Marketing, analytics and business in general. Comments on how Marketing can optimize profit http://adelino.typepad.com/adelino_marketing/2009/10/the-layer-cake-or-the-eight-levels-of-analytics.html tag:typepad.com,2003:post-6a00d83452db6569e20120a5ff5c79970c 2009-09-29T09:37:17-05:00 2009-09-29T09:37:17-05:00 Adelino de Almeida I am sure that this post will generate some hits: every time I post about a major brand, the visit count to the blog takes off. But that aspect aside, I've blogged on and off about Starbucks, and...<br/> <br/> Perspectives on Marketing, analytics and business in general. Comments on how Marketing can optimize profit http://adelino.typepad.com/adelino_marketing/2009/09/via---instant-starbucks-strategy.html tag:typepad.com,2003:post-6a00d83452db6569e20120a5f09de7970c 2009-09-25T11:51:31-05:00 2009-09-25T11:51:31-05:00 Adelino de Almeida More than with any other analytical tool, there is something about qualitative research that makes everyone an instant expert, and this is not necessarily a good thing. The design of qualitative...<br/> <br/> Perspectives on Marketing, analytics and business in general. Comments on how Marketing can optimize profit http://adelino.typepad.com/adelino_marketing/2009/09/avoid-do-it-yourself-qualitative-research.html tag:typepad.com,2003:post-6a00d83452db6569e20120a5920931970b 2009-09-23T11:35:50-05:00 2009-09-23T11:35:50-05:00 Adelino de Almeida I've ranted in the past about how advertising photos idealize the products being promoted to a point that makes them unrecognizable... or that keeps us from identifying those products in real life....<br/> <br/> Perspectives on Marketing, analytics and business in general. Comments on how Marketing can optimize profit http://adelino.typepad.com/adelino_marketing/2009/09/advertising-in-collision-course-with-reality.html tag:typepad.com,2003:post-61587830 2009-01-19T11:46:52-06:00 2009-01-19T11:46:52-06:00 Adelino de Almeida When selecting a DM Agency be less concerned about ROI, response rate and other hard measures than about the quality of execution of the Agency. After all, the market is now so commodified that any...<br/> <br/> Perspectives on Marketing, analytics and business in general. Comments on how Marketing can optimize profit http://adelino.typepad.com/adelino_marketing/2009/01/forget-roi-when-selecting-a-dm-agency.html tag:typepad.com,2003:post-60893660 2009-01-05T11:08:02-06:00 2009-01-05T11:08:02-06:00 Adelino de Almeida After having stopped blogging approximately a year ago, I've decided to get back in the saddle and pick up blogging again. I may expand the scope of my posts and my objective is to have a...<br/> <br/> Perspectives on Marketing, analytics and business in general. Comments on how Marketing can optimize profit http://adelino.typepad.com/adelino_marketing/2009/01/blogging-again.html tag:typepad.com,2003:post-46245556 2008-02-27T09:35:12-06:00 2008-02-27T09:35:12-06:00 Adelino de Almeida I've blogged in the past about how Starbucks has been so adept at using PR instead of advertising to keep its brand front-of-mind for most consumers, and now an much advertised three hour closure...<br/> <br/> Perspectives on Marketing, analytics and business in general. Comments on how Marketing can optimize profit http://adelino.typepad.com/adelino_marketing/2008/02/the-power-of-pr.html tag:typepad.com,2003:post-44248186 2008-01-16T14:10:58-06:00 2008-01-16T14:10:58-06:00 Adelino de Almeida Event though I haven't posted for a while, I've just recently had a small "manifesto" published online by Change This. Check out their site and download as many publications as you want; they are...<br/> <br/> Perspectives on Marketing, analytics and business in general. Comments on how Marketing can optimize profit http://adelino.typepad.com/adelino_marketing/2008/01/the-best-online.html tag:typepad.com,2003:post-43034852 2007-12-19T12:17:25-06:00 2007-12-19T12:17:25-06:00 Adelino de Almeida Most likely not. Google has set out to deploy knol - it's Wikipedia-killing service, the question is how successful will this service be? Google has rolled out many a service whose success or...<br/> <br/> Perspectives on Marketing, analytics and business in general. Comments on how Marketing can optimize profit http://adelino.typepad.com/adelino_marketing/2007/12/will-google-kil.html tag:typepad.com,2003:post-42995280 2007-12-18T14:29:12-06:00 2007-12-18T14:29:12-06:00 Adelino de Almeida Ever wonder what to do with LinkedIn - or with other "social network" sites for that matter? Check out Jason Alba's new tome I'm on LinkedIn -- Now What??? and get some pointers. This review is long...<br/> <br/> Perspectives on Marketing, analytics and business in general. Comments on how Marketing can optimize profit http://adelino.typepad.com/adelino_marketing/2007/12/book-review---i.html