PR Chicagotag:typepad.com,2003:weblog-2002822010-07-15T10:50:40-05:00Public relations commentary and found objects.TypePadLook at me: Clever Old Spice campaign will spur poor imitationstag:typepad.com,2003:post-6a00d83454009b69e201348573d50d970c2010-07-15T10:50:40-05:002010-07-15T10:50:40-05:00Loved the clever Old Spice campaign. But beware poor imitations. Would you like a personal video from the Donald? Maybe not.Toni AntonettiThe new PRspeak: A magical, transparent conversation. tag:typepad.com,2003:post-6a00d83454009b69e201347fd57202970c2010-04-12T21:21:59-05:002010-04-12T21:21:59-05:00The new PRSpeak: a magical, transparent conversation: can we avoid these latest cliches?Toni AntonettiExpanding the definition of the press release -- but not in a good waytag:typepad.com,2003:post-6a00d83454009b69e20120a9662c33970b2010-03-22T19:06:21-05:002010-03-23T09:35:26-05:00Typical releases are pretty moribund and contain lots of quotes about state-of-the-art this and new paradigm that, but there's still a formula that make sense, even if many agency types have managed to make releases all but unreadable. Typical releases are pretty moribund and contain lots of quotes about state-of-the-art this and new paradigm that, but there's still a formula that make sense, even if many agency types have managed to make releases all but unreadable. Toni Antonettitag:typepad.com,2003:post-6a00d83454009b69e20120a8f9e3da970b2010-03-04T08:32:38-06:002010-03-04T08:32:38-06:00Reading today: Is a book with video, audio and games still...a book? Hey, I know that we all have short attention spans these days, what with posting on Facebook and Twitter, checking out news sites and watching YouTube. Plain old...Toni AntonettiTweeting as fast as I cantag:typepad.com,2003:post-647197672009-03-27T11:44:13-05:002009-03-27T11:44:13-05:00OK, I admit it. I am a former Twitter naysayer transformed into a Twaddict. I'm still trying to figure out how this social medium will evolve as more and more people discover it. What kind of tweeter are you? The...Toni AntonettiHow to be interesting, reduxtag:typepad.com,2003:post-633485152009-02-25T17:56:02-06:002009-02-25T18:06:49-06:00Russell Davi es wrote a fascinating blog post in 2006 called "How to be Interesting." In short, he tells us that, to be interesting, we have to be interested in people, experiences, objects, music, art and literature and we should...Toni AntonettiAnother Twitter dustup tag:typepad.com,2003:post-627643932009-02-12T16:39:12-06:002009-02-12T16:39:12-06:00A recent, and highly blogged and tweeted scuffle between a journalist and marketing professional points up the visibility of those seemingly harmless comments on Twitter. They just might come back to haunt you. In short, journalist calls marketing person for...Toni AntonettiIf they can't find you, they can't fire you....tag:typepad.com,2003:post-623649562009-02-04T09:51:44-06:002009-02-04T09:51:44-06:00Back in my Big Agency days, one of my colleagues claimed that his extended absences for "client meetings" helped him save his job, despite the usual agency churn. "If they can't find you, they can't fire you," he said. I...Toni AntonettiWhen stunts go badtag:typepad.com,2003:post-581185762008-11-06T09:24:17-06:002008-11-06T09:24:17-06:00Back in the olden days, when PR was more a matter of creating a splash than informing the public, stunts ruled. They're still a mainstay in the movie and music biz, but in this recessionary economy, the tremendous cost and...Toni AntonettiPure Michigan Campaign is Pure Magictag:typepad.com,2003:post-560488222008-09-23T18:25:50-05:002008-09-23T18:25:50-05:00I'm not very sentimental. I don't save old ticket stubs or dried-up remnants of bouquets. But simple evocative writing gets me, every time. Kudos to the folks at McCann Erickson for developing a truly great Pure Michigan campaign. No, it's...Toni Antonetti