PR Chicago tag:typepad.com,2003:weblog-200282 2011-07-26T20:02:30-05:00 Public relations commentary and found objects. TypePad Marilyn Monroe in Chicago: Eyesore or Tourist Attraction? tag:typepad.com,2003:post-6a00d83454009b69e20153903249de970b 2011-07-26T20:02:30-05:00 2011-07-26T20:02:30-05:00 The 26-foot tall statue of Marilyn Monroe (in the blowing skirt pose, of course) recently installed in Chicago's Pioneer Court on Michigan Avenue makes a statement. The one that says Chicagoans have no taste. Or maybe that the private investors who are paying for the beyond-ugly Seward Johnson sculpture to decorate the plaza until next year are hardly discerning art patrons. Toni Antonetti PR spin: Do new job titles make an agency more relevant? tag:typepad.com,2003:post-6a00d83454009b69e201538f58390a970b 2011-06-21T19:10:50-05:00 2011-06-21T19:10:50-05:00 PR agencies should have better ways to garner attention than to devise new titles for jobs that have existed virtually since PR's inception. Toni Antonetti Doing PR for ordinary products: Three ways to get results tag:typepad.com,2003:post-6a00d83454009b69e2015432c507ac970c 2011-06-06T15:27:36-05:00 2011-06-06T15:26:59-05:00 If your client is a local charitable cause, you'll likely get media attention with some good spokespersons and interesting stories to tell. If your product is sexy or involves celebs, reporters are welcoming, even friendly. But doing PR for the commonplace product, one that's undistinguished, often elicits negative responses or no reaction or call-backs from the media. Here are some ideas on getting attention for the ordinary.... Toni Antonetti Local Market PR: Avoid These Five Pitfalls to Ensure Profitability tag:typepad.com,2003:post-6a00d83454009b69e201538eab3669970b 2011-05-23T17:46:43-05:00 2011-05-23T17:46:43-05:00 If you're doing a local PR project for a PR or ad agency, avoid these five pitfalls to ensure profitability. Toni Antonetti Smear Campaign Backfires on Facebook, Burson-Marsteller tag:typepad.com,2003:post-6a00d83454009b69e201538e71c322970b 2011-05-12T17:35:00-05:00 2011-05-12T17:35:00-05:00 In addition to Google's informal corporate motto, "Don't Be Evil," "Don't be Stupid" is also the lesson here, as TechCrunch and others are reporting that Facebook hired PR agency Burson-Marsteller to get the media to run negative stories about rival Google. Toni Antonetti