PR Chicagotag:typepad.com,2003:weblog-2002822009-03-27T11:44:13-05:00Public relations commentary and found objects.TypePadTweeting as fast as I cantag:typepad.com,2003:post-647197672009-03-27T11:44:13-05:002009-03-27T11:44:13-05:00OK, I admit it. I am a former Twitter naysayer transformed into a Twaddict. I'm still trying to figure out how this social medium will evolve as more and more people discover it. What kind of tweeter are you? The...Toni AntonettiHow to be interesting, reduxtag:typepad.com,2003:post-633485152009-02-25T17:56:02-06:002009-02-25T18:06:49-06:00Russell Davi es wrote a fascinating blog post in 2006 called "How to be Interesting." In short, he tells us that, to be interesting, we have to be interested in people, experiences, objects, music, art and literature and we should...Toni AntonettiAnother Twitter dustup tag:typepad.com,2003:post-627643932009-02-12T16:39:12-06:002009-02-12T16:39:12-06:00A recent, and highly blogged and tweeted scuffle between a journalist and marketing professional points up the visibility of those seemingly harmless comments on Twitter. They just might come back to haunt you. In short, journalist calls marketing person for...Toni AntonettiIf they can't find you, they can't fire you....tag:typepad.com,2003:post-623649562009-02-04T09:51:44-06:002009-02-04T09:51:44-06:00Back in my Big Agency days, one of my colleagues claimed that his extended absences for "client meetings" helped him save his job, despite the usual agency churn. "If they can't find you, they can't fire you," he said. I...Toni AntonettiWhen stunts go badtag:typepad.com,2003:post-581185762008-11-06T09:24:17-06:002008-11-06T09:24:17-06:00Back in the olden days, when PR was more a matter of creating a splash than informing the public, stunts ruled. They're still a mainstay in the movie and music biz, but in this recessionary economy, the tremendous cost and...Toni AntonettiPure Michigan Campaign is Pure Magictag:typepad.com,2003:post-560488222008-09-23T18:25:50-05:002008-09-23T18:25:50-05:00I'm not very sentimental. I don't save old ticket stubs or dried-up remnants of bouquets. But simple evocative writing gets me, every time. Kudos to the folks at McCann Erickson for developing a truly great Pure Michigan campaign. No, it's...Toni AntonettiStop the presses?tag:typepad.com,2003:post-551629202008-09-04T22:40:33-05:002008-09-04T22:40:33-05:00These are hard times in the newspaper business. Besides the flurry of layoffs, we have newspaper bosses sacrificing content for snappy graphics, rearranging the ad-to-editorial ratio and even cutting the size of the paper. That's bad news for PR folks,...Toni AntonettiReturning to find they still hate us (PR folks, that is)tag:typepad.com,2003:post-544406202008-08-19T23:20:42-05:002008-08-19T23:20:42-05:00Returning after a blogging hiatus--spring and summer filled with projects--and still I find the anti PR comments rolling in. It started a while ago with CBS legal analyst Andrew Cohen's now-famous comment about PR: "Show me a PR person who...Toni AntonettiBut is it news?tag:typepad.com,2003:post-461658882008-02-25T20:09:07-06:002008-02-25T20:09:07-06:00What makes a successful media pitch? From time to time, many of us in the PR business must tell a well-meaning client that his or her story clearly isn't news or even feature worthy. Unfortunately, it's like telling a mom...Toni AntonettiGood deeds and good Samaritanstag:typepad.com,2003:post-438439722008-01-08T09:54:52-06:002008-01-08T09:54:52-06:00There are those grinches out there who believe that a good deed, if done or encouraged by a corporation, is not a good deed at all. Shame on them. Only those who truly help the poor and give to charities...Toni Antonetti