Brand Autopsy

Episode #19 | Talkable is being Conversable

johnmoore — Mon, 14 May 2012 13:46:03 +0000

The Talkable Brand video series continues…

Episode #19 | Talkable is being Conversable

In this episode, you’ll learn talking and listing are the essential ingredients needed for conversability.

DIRECT LINK TO VIDEO

BACKGROUND INFO:
The Talkable Brand video series will help you to strategically think about ways to make your brand, your business worthy of word of mouth. Every Tuesday on the Brand Autopsy blog a new episode will premiere giving you knowledge and a nudge. Knowledge being interesting information. The nudge being compelling motivation to make the information happen. The result, I hope, is helping you make brands more talkable.

article | Becoming a Talkable Brand

johnmoore — Sat, 12 May 2012 15:49:35 +0000

*** DOWNLOAD THE PDF ***

I’ve been yapping for years about the importance word of mouth marketing plays in helping brands become endearing to customers and to achieve long-lasting success. Most of the presentations I’ve given since 2005 have included some element of how to make word of mouth marketing happen.

Throughout this year, I’ve been sharing video ditties on what it takes to become a talkable brand. And in the coming years, I’m sure I’ll be singing from the same hymnal praising the virtues of becoming a talkable brand.

An article I wrote for the Baylor Business Review magazine (Spring 2012) sums up my approach to getting customers talking. Here’s the money quote from the article:

“Businesses do not decide what customers talk about. Customers make those decisions. Because those decisions are up to customers, it’s crucial for businesses to give customers reasons to talk at every customer touchpoint.”

The article is stacked with more money quotes. Enjoy the read (.pdf)…

Einstein on Creativity

johnmoore — Thu, 10 May 2012 13:34:07 +0000

“Creativity is the residue of time wasted..” — Einstein

Episode #18 | Talkable is Visual

johnmoore — Mon, 07 May 2012 13:40:23 +0000

The Talkable Brand video series continues…

Episode #18 | Talkable is Visual

In this episode, you’ll learn word of mouth marketing isn’t always spoken, sometimes it’s visual.

DIRECT LINK TO VIDEO

Steve Jobs on Profits vs. Products

johnmoore — Thu, 03 May 2012 13:12:39 +0000

“My passion has been to build an enduring company where people were motivated to make great products. Everything else was secondary. Sure, it was great to make a profit, because that was what allowed you to make great products. But the products, not the profits, were the motivation.” — Steve Jobs

Episode #17 | Talkable is being Invisible

johnmoore — Tue, 01 May 2012 13:02:33 +0000

The Talkable Brand video series continues…

Episode #17 | Talkable is being Invisible

In this episode, you’ll learn the best word of mouth marketing is invisible to human eye, but not the heart. When it happens, you can’t necessarily see it, but you can definitely feel it.

DIRECT LINK TO VIDEO

Read Obituaries

johnmoore — Sun, 29 Apr 2012 20:14:36 +0000

Charles Wheelan’s advice to new college graduates is refreshingly honest, given the “over-optimistic words of the typical commencement address.”

His advice on what success really looks like is to READ OBITUARIES.

Really? Obituaries? Yes.

Wheelan smarty explains why… “Read obituaries. They are just like biographies, only shorter. They remind us that interesting, successful people rarely lead orderly, linear lives.”

Smart and simple thinking. Love it.

Steve Jobs on Focus

johnmoore — Thu, 26 Apr 2012 13:54:36 +0000

“Deciding what not to do is as important as deciding what to do..” — Steve Jobs

Episode #16 | Talkable is Relatable

johnmoore — Mon, 23 Apr 2012 13:03:50 +0000

The Talkable Brand video series continues…

Episode #16 | Talkable is Relatable

In this episode, you’ll learn for word of mouth to happen, people must first listen and then people must talk. To get people to listen and hopefully talk, a brand must be relatable.

DIRECT LINK TO VIDEO

Luke Sullivan on Marketing in 2012

johnmoore — Thu, 19 Apr 2012 13:06:02 +0000

“If Content is King. Conversation is Queen..” — Luke Sullivan