1. Post a link or a question every day and comment yourself to get the conversation started. Keeping your page active is one of the best ways to attract new visitors and make them fans.
2. Use the Notes feature to publish larger content that appeals to your fan base and highlights your expertise.  You can create original content or reuse content you've already written from your web site, blog or other offline publications. 
3. Send out a weekly or bi-weekly update to your fans sharing some links and highlights. Be sure to include a link back to your page with an invitation to come and visit.
4. Ask your fans for help in spreading the word by referring your page to others who might enjoy reading it too!
5. Invite your Facebook Friends to become fans. But don't just send out a mass invite to all your friends. Be polite and take a moment to select only the ones that you know will really be interested in the information you'll be sharing on your page.

Linda Locke

Social Media Coach

http://facebook.com/socialmediapage

I just ordered a copy from Amazon after reading Jane Hart's review on her elearning blog.  I'll post my own review of the book next week.

Linda Locke
Social Media Coach
http://facebook.com/socialmediapage

You can add web, image, blog or book searches to your stories to promote your business, products, books, DVDs or services. Give it a try here: http://www.youtube.com/searchstories 

Post a link to your video creation in the comments if you like.

Enjoy!

Linda Locke
Social Media Coach

 
If you have a Facebook page, listen up.  Changes are coming again -- Facebook recently announced they're tweaking the way people will connect with you (and your brand) on your Page -- replacing the Become a Fan button with a Like button instead. It's a subtle difference, but Facebook says that statistics show that people are more likely to click on Like rather than Fan so the change could increase your fan base no matter what they call it.

What do you think?

Read more here: Facebook to scrap `become a fan of' for `like'

Linda Locke
Social Media Coach

Enjoy!

Linda Locke
Social Media Coach

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"Facebook was the most visited site on the web for the week ending on March 13, 2010, surpassing even Google in week-long stats for the first time in history, according to Hitwise. The shift in user habits and audience targeting is palpable and it provides marketers, brand managers, issue advocates, and political campaigns today with an age old choice: Adapt and change or face irrelevance and extinction......" 

"To thrive in a rapidly changing marketplace, corporate communicators must understand that the shift now underway is just as powerful as the one that transformed Google into the modern Yellow Pages and turned a Silicon Valley start-up into a $200 billion everyday necessity."  

Read more here: Why Your Brand Needs to Be on Facebook Now

Linda Locke
Social Media Coach

Here's why: I follow Ken Robert on Twitter as @MildlyCreative and recently his friend Charlie Gilkey advised him to change his handle on Twitter to his real name. After just a day Ken changed it back. Why? Because it felt wrong and just didn't fit him as well as @MildlyCreative does. It describes what he does so much better than his real name. It's his brand and he's sticking to it.

Another example is my friend, Barbara Winter, who goes by @joblessmuse on Twitter. Barbara is the best-selling author of How to Make a Living without a Job. Her name is well-known, but her Twitter handle of @joblessmuse is so much more effective, since it too focuses on who she is and what she does.

So think carefully about the name you use on Twitter and other social media sites especially if you're in business for yourself. Make sure it's the best indicator of your business and your brand.

Remember: The beginning of wisdom is to call things by their right names. ~ Chinese Proverb

Linda Locke
Social Media Coach

"The latest Retrevo Gadgetology study asked social media users questions such as when, where, and how much time they spend on sites and services like FaceBook and Twitter. We were not surprised to learn how many people appear to be, shall we say, obsessed with checking in with their social media circles throughout the day and even the night." Read more: Is Social Media a New Addiction?