Xobni offers Microsoft Outlook users like yourself:
1) Lightning fast email search
2) Threaded conversations
3) Useful social networking features
4) Quick attachment discovery
4) Automatic phone number extraction
Good stuff. I don't want to get another finger wagging from Mr. Google, but there are some very handy features baked in now.
I wish I could scoop out Kevin Lee's brain and pop it into my head. His latest article: Scale or ROI? The PPC Search Conundrum really nails the bind that we in PPC face. The cycle I typically experience is a 'more traffic' phase followed by a 'improve ROI' phase. When your employer/client sees the conversions coming in at a good cost/conversion they ask you to 'do more of that'. Bids increase, ROI goes down, then its time to tighten things up. Wash, rinse, repeat.
So an item on my fanatical search marketing rant and rave list came true. Not sure if I can post it yet though. Gotta check with my source first.
I've already my reps at GOOG finger wag me every other month or so after I posted a change I noticed with their keyword tool about a year ago. I honestly thought it was a feature release they were slow to announce. I had a feeling the feature had not been reported so I sent it to Danny Sullivan and Barry Schwartz of Search Engine Land and it made their daily round up. You see these articles all the time, Google tests this or that on a results page. But that I guess that is the results page which by its nature is public, whereas being logged into AdWords you are bound by terms and conditions.
Anyway, this squeaky wheel got some grease, out of dumb luck mostly like, but greased non the less. I'll update with more news as it comes in.
Xobni offers Microsoft Outlook users like yourself:
1) Lightning fast email search
2) Threaded conversations
3) Useful social networking features
4) Quick attachment discovery
4) Automatic phone number extraction
One of the most important take-aways I had from Search Engines Strategies - Chicago 2007 came from the Managing Multiple Accounts session. In spent a number of years focusing on the PPC efforts for one website. Now I handle the PPC for a number of websites. The head-smacking moment during the session for me was the phrase: Don't Silo Your Efforts. I had been looking at, for example, Google AdWords data for each of the sites/accounts individually then optimizing based off of that. Now I take advantage of the My Client Center reporting to combine all the accounts on to one report, then go to each of the accounts and make the changes. This helps when the sites have similar KPIs. Meaning they all similar Cost Per Conversions etc.
Connecting with Brand Champions Online
Thursday, February 21, 2008
Cocktails & Registration: 5:00 – 5:30
Appetizers & Presentation: 5:30 – 7:00
Eisner Museum
208 N. Water Street
Milwaukee WI
See you there!
When you need to answer: "What keywords are my competitors bidding on", visit SpyFu. Its a great way to gauge the keyword set your competitors are bidding on and how much their daily spend is. You can also do analysis by keyword as well. This tool has come in handy for me on a number of occasions. Was great when it was a free beta but well worth the cost if you need a better picture of the competitive landscape you are in.
So far the one 'story' I broke was related to the Google AdWords tool. This one is publicized by them first so no finger wagging in my direction.
Now you can:
Log in to your account and research away!!!
AdWords Editor 5 is now available for download. You can now manage local business ads offline, which is groovy. Check the release notes for a complete list of features. As a note it took me a couple installs to get it to work. Initially it crashed upon launch until I completely removed it from my PC. There is a good Search Engine Watch discussion on this topic. So remember to archive your accounts and re-import them if you want to keep unposted changes or comments. After importing the archived account the comments will show up as the 'green' unposted changes.
Great article generating some discussion. Funny graphics, especially the 'link juice' one. Search Engine Land has a very interesting series called Search Illustrated with graphics depicting search engine marketing concepts.
Search Engine Land's Locals Only is a great resource from experts on how to take advantage of local search and data you may already have to get more foot traffic. One of the articles that I wish I had written is Local Search Is About Products Too, Not Just Restaurants And Plumbers by Greg Sterling. Good, good stuff.
Another source of articles is a search on del.icio.us with the tag 'localsearch'.
In my best emergency room doctor voice: "I want to see custom pins and pictures in the bubbles people!"
Great write up of dos and don'ts of managing large pay per click search marketing portfolios.
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