Adwords Buzz - The Place for the latest on Google Adwords tag:typepad.com,2003:weblog-1652192 2013-05-22T03:20:20-04:00 Google Adwords News, Gossip, Trends & Expert Opnions TypePad Google updated Adwords Editor for more Enhanced Campaigns features! tag:typepad.com,2003:post-6a00e5522e40fd88340192aa2f5438970d 2013-05-22T03:20:20-04:00 2013-05-22T03:20:20-04:00 Google introduced a new version of AdWords Editor. The latest version features more ways to make bulk changes to enhanced campaigns. With the new version, you can: Set bid adjustments for placements, topics, and audiences. Set mobile bid adjustments at... AM Khan

Google introduced a new version of AdWords Editor. The latest version features more ways to make bulk changes to enhanced campaigns.

With the new version, you can:

  • Set bid adjustments for placements, topics, and audiences.
  • Set mobile bid adjustments at the ad group level.
  • Upgrade campaigns in bulk using CSV import or the Add/update multiple campaigns tool.
  • Use the new ValueTrack {ifmobile}, {ifnotmobile} parameters.

In addition, keyword performance metrics in Display Network campaigns are available on the Keywords tab. Performance statistics by targeted location are available in the Locations tab; and, audiences, placements and topics stats in Editor now reflect the data you see in your AdWords accounts.

The next time you launch AdWords Editor, you'll see a prompt to upgrade to version 10.1. To learn more about upgrading.

Google-adwords-editor-1362105492
 http://www.adwordsbuzz.com/2013/05/google-updated-adwords-editor-for-more-enhanced-campaigns-features.html Google officially launched Keyword Planner! tag:typepad.com,2003:post-6a00e5522e40fd88340192aa2674fe970d 2013-05-21T04:05:52-04:00 2013-05-21T04:05:52-04:00 Google officially launched Keyword Planner, which is the combination of the Keyword Tool and the Traffic Estimator into one tool, both of which will be sun setting about 60 days. Keyword Planner also comes with some new features, including the... AM Khan

Google officially launched Keyword Planner, which is the combination of the Keyword Tool and the Traffic Estimator into one tool,  both of which will be sun setting about 60 days.

Keyword Planner also comes with some new features, including the ability to find new keyword and ad group ideas by “multiplying” keywords (combining two or more lists to generate new keywords). It will now let you target individual cities and regions within a country.

It also lets you add keyword and group ideas to a “plan,” which Google describes as a shopping cart of ideas that you can add to a current or new campaign.

KWP3
 http://www.adwordsbuzz.com/2013/05/google-officially-launched-keyword-planner.html Google+ gets some major facelift! tag:typepad.com,2003:post-6a00e5522e40fd883401910254f866970c 2013-05-20T03:47:58-04:00 2013-05-20T03:47:58-04:00 Google rolling out big changes for the Google+ platform. The new Google Plus interface focuses more on photo and video content. It gives more importance to an improved visibility and inclusion of graphical objects on the page. The home page... AM Khan

Google rolling out big changes for the Google+ platform. The new Google Plus interface focuses more on photo and video content. It gives more importance to an improved visibility and inclusion of graphical objects on the page.

The home page for G+ now has up to three columns populated with individual cards for posts and pictures, and the social network can intelligently learn the content of those posts and automatically add related hashtags for you. Columns appear or disappear depending upon the size of your screen, and cards can be flipped to reveal editing options, or moved to suit users' aesthetic tastes. 

GPlus
 http://www.adwordsbuzz.com/2013/05/google-gets-some-major-facelift.html