Adwords Buzz - The Place for the latest on Google Adwords

You may optimize your Google authorship image to increase your very own CTRs!

2012-02-11T03:04:48-05:00

After the introduction and relative success of application rich snippets, Google is now placing the authorship rich snippet with author images being flashed next to the articles credited to them all over the SERPs.

What Google has done, is that it has linked the authorship image to author's Google+ profile. So, whenever a search is made that shows up an article credited to the Google+ user, then the SERPs will fetch the profile picture of that particular user and place it as a thumbnail image on the left hand side of article description.

Though Google has previously mentioned that "you'll need a Google+ profile with a good, recognizable headshot as your profile photo", they haven't forced it yet. It is unclear still if Google will stick to their “headshot” demand or not, since the changes have worked well for some, we can expect Google to come out with a statement soon after all “need” is not a strong enough word. Until they do, you may optimize your Google authorship image to increase your very own CTRs.

Google moves AdMob closer to its core AdWords product!

2012-02-10T04:49:50-05:00

Advertising auctions for cost-per-click (CPC) placements on Google’s AdMob mobile ad network will soon take quality score into consideration, as the company moves AdMob closer to its core AdWords product. Previously, the highest bidder won the impression on AdMob.

The change will take place globally on February 15, at which point the ad displayed for a given user will depend on the quality of the ad and the bids of that impression. In addition, Google is removing minimum bids and targeting fees, instead letting the pricing be determined solely by market forces.

The move may presage an even further integration into AdWords, as Google continues to bring the products closer together. Non-CPC campaigns on AdMob won’t be affected by this change.

The AdMob network includes more than 100,000 mobile websites and apps, and the unit receives more than 2.7 billion ad requests a day.

Google: small arrow showing on the left side of the sitelinks!

2012-02-09T08:01:08-05:00

Having changed the overall look and layout of sitelinks a number of times over last few years, Google is now rolling out a new change to the existing one-line sitelinks appearing under a search result.

As confirmed by a Google spokesperson, this change is currently being rolled out and will be reflected everywhere within a week. The change is only minor with a small arrow showing on the left side of the sitelinks.