Following the tradition of Steve Job's great sessions, Tim Cook was getting a warm applause from the audience in the beginning as he appear on the stage. But after that: no thunder applauses, not when he declared the emergence of the Post-PC era, not when he said "people wish the got one great product for the Post-PC era, .. Apple got three", not when he announced how the iPad and the three Post-PC device contribute significantly to the Apple quarterly revenue, not when he tell the story about the latest and most beautiful Apple store. They lost it! The session and presentation is dry, no magical Steve-Jobs pitch feel in it.
I would imagine how in that important initial 3 minutes pitch, Steve Jobs would already make his audience getting ecstatic, super excited, and wanting more. At least there would be 3 or 4 thunderous applause at each declaration and revealing. But not with Mr Tim Cook.
Such make -- for the first time in 10 years after the great Apple comeback -- Apple event feels anticipated before its happening, yet when the "revealing session" itself come up: the initial pitch in feels super boring! It become not worth to sit down waiting for the revealing of the product; there's no magical, electrifying excitement that makes "Apple special event" so special; there's no thunderous applause that happen because people really feel something great and exciting is being presented (and revealed) infront of their eyes; there is no joy of pride and proud of being part of history in the making, as Apple (and Steve Jobs) announce their next step in making the world of computing an even better step to be once more.
If this continues like this, all and all, Apple perhaps will keep continue being recognize as the great company as it has been, if it can keep its innovation relevant, it will still be loved as the great pioneer of great integrated engineering product company, at the same time it might still becoming the largest tech company that people love, but its "special event" -- the magical session, the pinnacle of all that people eagerly and excitingly awaits to hear the great revealing of the initiative, the tremendous result achieved so far, and the electrifying revealing of "one more thing" that people really love to hear, perhaps eventually will ceed.
Of course, Mr. Tim Cook is no Steve Jobs. But as history reveals, great innovative inspiring electrifying leaders indeed gives inspiration and motivational power to the entire company. It happens to Sony during Mr. Akio Morita, it happens to Apple during the era of Steve Jobs. Listening to how Mr. Tim Cook presenting, everything seems becoming "non electrifying" anymore -- no matter how great the thing is. Revenue numbers become as boring as financial number that is announced by a boring accountant once more, revealing of engineering marvel become as dull as listening to boring techie guys trying so hard to convince people how "cool" their innovations are, revealing of amazing things become as dry as sitting in a cinema -- watching the most boring movie ever.
Apple is at the peak of its greatest achievement these days. It achieves some of the most amazing achievement that other company never achieve before. But if it is Mr Tim Cook that announce it, no matter how much "amazing", "gorgeous", "awesome" words is being used (even with deep voice texture that try to pitch how "great" or "deep" it was) it just come up as a boring number, non electrifying announcement, and -- all in all -- a so so event. This marks the first time the world feels the big loss of Steve Jobs in inspiring the world about what makes Apple truly exciting company to watch to follow in the first place. This marks the end of an era: an era when Apple becoming so inspiring and exciting through the sound, voice, gesture and leadership of Apple's greatest leader: Steve Jobs.
We truly miss those inspiring pitch, those electrifying reveals, those magical revealing moment ... those "uh oh" that makes the thunderous applause seems keep and keep coming automatically (and so much worth to give). We miss those magical Apple moments that is so Steve Jobs ... and we miss that "one more thing" too!
So sad to miss those moments. If we could choose, we still would love to hear that awaited "one more thing" moment once more. :'(
Posted via email from arvino's posterous
