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    <title>BAIAblog</title>
    
    
    <link rel="alternate" type="text/html" href="http://blog.baia-network.org/baiablog/" />
    <id>tag:typepad.com,2003:weblog-530632</id>
    <updated>2012-02-07T08:41:59-08:00</updated>
    <subtitle>BAIA Blog: The Voice of the Italian &amp; American Business Community</subtitle>
    <generator uri="http://www.typepad.com/">TypePad</generator>
    <atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="self" type="application/atom+xml" href="http://feeds.feedburner.com/typepad/baia/baiablog" /><feedburner:info uri="typepad/baia/baiablog" /><atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="hub" href="http://pubsubhubbub.appspot.com/" /><atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="hub" href="http://hubbub.api.typepad.com/" /><link rel="license" type="text/html" href="http://creativecommons.org/licenses/by-sa/2.0/" /><logo>http://creativecommons.org/images/public/somerights20.gif</logo><feedburner:emailServiceId>typepad/baia/baiablog</feedburner:emailServiceId><feedburner:feedburnerHostname>http://feedburner.google.com</feedburner:feedburnerHostname><entry>
        <title>Italian Consulate in San Francisco launches Business Event Contest</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/typepad/baia/baiablog/~3/s_HGAV0WzkU/italian-consulate-in-san-francisco-launches-business-event-contest.html" />
        <link rel="replies" type="text/html" href="http://blog.baia-network.org/baiablog/2012/02/italian-consulate-in-san-francisco-launches-business-event-contest.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-6a00d8341ce46953ef016761de69bb970b</id>
        <published>2012-02-07T08:41:59-08:00</published>
        <updated>2012-02-06T23:32:26-08:00</updated>
        <summary>We are pleased today to host a special guest writer: Mr. Stefano Mancini, Commercial Attaché of the Consulate General of Italy in San Francisco. Dear fellow Italians and American friends, I have recently been appointed as the new Commercial Attaché...</summary>
        <author>
            <name>BAIA</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Events" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Italian Consulate" />
        
        
<content type="xhtml" xml:lang="en-US" xml:base="http://blog.baia-network.org/baiablog/">
<div xmlns="http://www.w3.org/1999/xhtml"><p><em>We are pleased today to host a special guest writer: Mr. Stefano Mancini, Commercial Attaché of the Consulate General of Italy in San Francisco.</em></p>
<p><a href="http://blog.baia-network.org/.a/6a00d8341ce46953ef016761de840d970b-pi" style="float: left;"><img alt="Mancini" class="asset  asset-image at-xid-6a00d8341ce46953ef016761de840d970b" src="http://blog.baia-network.org/.a/6a00d8341ce46953ef016761de840d970b-200wi" style="width: 150px; margin: 0px 5px 5px 0px;" title="Mancini" /></a>Dear fellow Italians and American friends,</p>
<p>I have recently been appointed as the new Commercial Attaché in San Francisco, with responsibility for an area of primary importance for the US economy and the business relationships between Italy and the USA.</p>
<p>I am committed to help, in my role, the Italian business community in my jurisdiction. I would be happy to welcome event proposals from the scientific and business associations that traditionally cooperate with the Consulate. I would also be happy to consider advertising messages of Italian companies and events within our district. More specifically, I would like to take this opportunity to inform you about our latest initiative: <strong>Business Event Contest.</strong></p>
<p>Beginning in February 2012, the General Consulate of Italy will launch a new initiative. The Italian companies and professionals that operate within its district will be able to send proposals of economic-commercial-related events (as well as scientific events with a business component) to be held at the Consulate to the email address of the Commercial department, <a href="mailto:commerciale.sanfrancisco@esteri.it">commerciale.sanfrancisco@esteri.it</a>).  The General Consulate will select the best proposal and will host the event at its office at no charge, cooperating in order to achieve the success of the initiative. (Please note that insurance expenses, as well as cleaning and possible catering expenses are borne by the proposer).</p>
<p>We also have launched a commercial newsletter of the Consulate General of Italy in San Francisco. If you are interested in being added to the list of recipients please send a request via email to <a href="mailto:commerciale.sanfrancisco@esteri.it">commerciale.sanfrancisco@esteri.it</a>.</p>
<p>Thank you for your support and look forward to working with you.</p>
<p>Stefano Mancini<br />Commercial Attaché<br />Consulate General of Italy in San Francisco </p></div>
</content>



    <feedburner:origLink>http://blog.baia-network.org/baiablog/2012/02/italian-consulate-in-san-francisco-launches-business-event-contest.html</feedburner:origLink></entry>
    <entry>
        <title>Event Recap: Beyond Borders, The Age of Global Biotech</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/typepad/baia/baiablog/~3/hKJ8B6dARkI/event-recap-beyond-borders-the-age-of-global-biotech.html" />
        <link rel="replies" type="text/html" href="http://blog.baia-network.org/baiablog/2012/01/event-recap-beyond-borders-the-age-of-global-biotech.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-6a00d8341ce46953ef0163005a1bfb970d</id>
        <published>2012-01-29T15:23:14-08:00</published>
        <updated>2012-02-03T15:47:01-08:00</updated>
        <summary>Last Thursday, BAIA held the much awaited panel event discussion with Pitch Johnson, as moderator, in conversation with David Low, Douglas Crawford, Roberto Crea, and Napoleone Ferrara at Squire Sanders law firm in downtown San Francisco. Sponsored by Grazia Bennett...</summary>
        <author>
            <name>BAIA</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="BAIA" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Biotech" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Entrepreneurship" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Events" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Venture capital" />
        
        
<content type="xhtml" xml:lang="en-US" xml:base="http://blog.baia-network.org/baiablog/">
<div xmlns="http://www.w3.org/1999/xhtml"><p style="text-align: justify;">Last Thursday, BAIA held the much awaited panel event discussion with <strong>Pitch Johnson</strong>, as moderator, in conversation with <strong>David Low</strong>, <strong>Douglas Crawford</strong>, <strong>Roberto Crea</strong>, and <strong>Napoleone Ferrara</strong> at <a href="http://www.squiresanders.com/san_francisco/">Squire Sanders</a> law firm in downtown San Francisco.</p>
<p style="text-align: justify;">Sponsored by <a href="http://www.sothebyshomes.com/San-Francisco-Real-Estate/agents/Grazia.Bennett">Grazia Bennett</a> of Sotheby’s International Realty, the event was a great way to network with industry experts and learn about biotechnology: an exciting, difficult, and life-changing area of science and research. It is no surprise to us that we had a sold-out event and every guest showed us their eagerness to attend.</p>
<p><a href="http://www.flickr.com/photos/baia/sets/72157629071078765/" style="display: inline;" target="_self"><img alt="Foto_blog_biotech1" border="0" class="asset  asset-image at-xid-6a00d8341ce46953ef0167614fa151970b image-full" src="http://blog.baia-network.org/.a/6a00d8341ce46953ef0167614fa151970b-800wi" title="Foto_blog_biotech1" /></a><br /><em>Left to right: Dr. Crawford, Mr. Low, Mr. Johnson, Dr. Ferrara, Dr. Crea (photo courtesy of Aurora Meneghello Productions)</em></p>
<p style="text-align: justify;">In synopsis, Dr. Crea and Dr. Ferrara shared their stories at Genentech (now a member of the <a href="http://www.roche.com/index.htm">Roche</a> Group), in the biotech industry, and their decision to leave Italy to come to the US. Pitch Johnson, Mr. Low and Dr. Crawford explained how funding cycles and innovation capital requirements are affecting the biotech industry, and finally, how biotech companies will have to overcome both scientific challenges and compete in the international arena.</p>
<h3 style="text-align: justify;"><strong>The Stories of Two Italian Scientists: Dr. Crea and Dr. Ferrara</strong></h3>
<p style="text-align: justify;">In 1974, Dr. Crea earned a Ph.D in Biological Chemistry at the University of Pavia, Italy. In 1981, Dr. Ferrara earned a Doctor of Medicine (M.D.) from the University of Catania Medical School, Italy. In the 80s, if you asked both Dr. Crea and Dr. Ferrara what biotechnology was, they would have <em>not</em> been able to give you an answer: the biotech industry was just beginning, and both independently saw an opportunity to continue their passion for scientific research in the San Francisco Bay Area.</p>
<p style="text-align: justify;">With the “<em>right skills at the right time,</em>” in 1978 Dr. Crea became Genentech’s first Director of the Nucleic Acid Department, and one of the four members of Genentech’s initial scientific team. In 1989 and also with the <em>right skills</em>, Dr. Ferrara and his team of scientists at Genentech made a groundbreaking discovery that opened doors to our understanding and treatment of cancer. Most notably, Dr. Ferrara’s research led to the successful development of <a href="http://www.ncbi.nlm.nih.gov/pubmedhealth/PMH0000352/">Avastin</a> (for the treatment of certain cancers) and <a href="http://www.ncbi.nlm.nih.gov/pubmedhealth/PMH0000394/">Lucentis</a> (for the treatment of macular degeneration disease of the eye) drugs.</p>
<h3 style="text-align: justify;"><strong>The Biotech Entrepreneur: Success, Failure, and Funding</strong></h3>
<p style="text-align: justify;">To Pitch Johnson’s surprise, the scientific panel argued that 90% of projects in Phase III <em>fail</em>. For industry outsiders, Phase III is the last stage of product development before registration and marketability of a product/drug. This means that research is increasingly complex, resource-intensive, and success is <em>very hard</em> to predict.</p>
<p style="text-align: justify;">On the business side, entrepreneurs also face similar challenges. Mr. Low, Managing Director at Lazard and an expert in Biotech M&amp;A, told us that, as cost of capital is high and access to capital is low, biotech start-ups are in a very difficult position to compete with mature, profitable companies. In fact, according to a recent Ernst &amp; Young biotech report, the “20% of US companies that were most successful in raising funds garnered 82.6% of capital in 2010 — up from 78.5% the previous year. Conversely, the bottom 20% of companies raised only 0.4% of funds — down from 0.6% in 2009.”</p>
<h3 style="text-align: justify;"><strong>The Future: International Partnerships and Translational Medicine</strong></h3>
<p style="text-align: justify;">The future is exciting. Both Dr. Crea and Dr. Ferrara told us that scientific research of the past years is only “<em>the tip of the iceberg,</em> and many more advancements are possible.”</p>
<p style="text-align: justify;">As Dr. Crawford pointed out, we are seeing that biotech research is becoming less vertically orientated and biotech companies are relying more on outside partners to conduct research and testing. In turn, this reliance helps lower the cost of capital for biotech firms and increasingly cooperation is on an international level.</p>
<p style="text-align: justify;">In addition to international partnerships, the panel concluded that biotechnology will become more of a patient-centric industry with the pursuit of <a href="http://www.ucsf.edu/about/translational-medicine">translational medicine</a> (i.e. the conversion of scientific discovery into health improvement).</p>
<h3 style="text-align: justify;"><strong>The Future: Creative Scientists </strong></h3>
<p style="text-align: justify;">The panel pointed out that “<em>creative scientists</em>” are what the biotech industry needs to innovate and create core technology for the future. BAIA readers, do you see “creative scientists” will keep coming to the Bay Area or will clusters of innovation be established abroad? In Italy?</p>
<p style="text-align: justify;">A special thanks to our speakers: Pitch Johnson, David Low, Douglas Crawford, Roberto Crea, and Napoleone Ferrara.</p>
<p style="text-align: justify;">Like our event recap on <a href="http://www.linkedin.com/groups/BAIA-Event-Recap-Beyond-Borders-1669.S.91878934?qid=6da4a65f-8df4-4f40-bea7-06a82f7646ed&amp;trk=group_most_popular-0-b-cmr&amp;goback=%2Egmp_1669" target="_self" title="BAIA Network">LinkedIn</a>, and follow our conversation on Twitter <a href="http://twitter.com/baianetwork">@baianetwork</a>.</p>
<p style="text-align: justify;"><strong>Sergio Mandrone</strong></p>
<p style="text-align: justify;">Links and Resources:</p>
<ul>
<li>Official Event <a href="http://www.flickr.com/photos/baia/sets/72157629071078765/">Photos</a></li>
<li>BAIA Upcoming <a href="http://link.baia-network.org/events">Events</a></li>
<li>Dr. Crea’s <a href="http://www.creagri.com/management.html">Profile</a></li>
<li>Dr. Ferrara’s <a href="http://www.gene.com/gene/research/sci-profiles/rsrchonc/ferrara/index.html">Profile</a></li>
<li>Ernst &amp; Young 2011 Biotech Industry <a href="http://www.ey.com/GL/en/Industries/Life-Sciences/Beyond-borders--global-biotechnology-report-2011">Report</a></li>
</ul></div>
</content>



    <feedburner:origLink>http://blog.baia-network.org/baiablog/2012/01/event-recap-beyond-borders-the-age-of-global-biotech.html</feedburner:origLink></entry>
    <entry>
        <title>The Hatchery offers $100 discount to BAIA Members</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/typepad/baia/baiablog/~3/h7xObjmRaBg/the-hatchery-offers-100-discount-to-baia-members.html" />
        <link rel="replies" type="text/html" href="http://blog.baia-network.org/baiablog/2012/01/the-hatchery-offers-100-discount-to-baia-members.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-6a00d8341ce46953ef0163003e0aae970d</id>
        <published>2012-01-27T14:45:50-08:00</published>
        <updated>2012-01-27T14:50:40-08:00</updated>
        <summary>As you may have heard, BAIA has recently joined a host of entrepreneurial companies at The Hatchery in San Francisco. A great SOMA location just steps away from the ball park, excellent facilities and amenities, meeting rooms to accomodate groups...</summary>
        <author>
            <name>BAIA</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="BAIA" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Business" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Incubators" />
        
        
<content type="xhtml" xml:lang="en-US" xml:base="http://blog.baia-network.org/baiablog/">
<div xmlns="http://www.w3.org/1999/xhtml"><p><a href="http://www.hatcherysf.com/" style="display: inline;"><img alt="Hatcherysf" border="0" class="asset  asset-image at-xid-6a00d8341ce46953ef016761336fcb970b image-full" src="http://blog.baia-network.org/.a/6a00d8341ce46953ef016761336fcb970b-800wi" title="Hatcherysf" width="100%" /></a><br />As you may have heard, <a href="http://blog.baia-network.org/baiablog/2011/12/baia-has-a-new-address.html" target="_self">BAIA has recently joined a host of entrepreneurial companies at The Hatchery in San Francisco</a>. A great SOMA location just steps away from the ball park, excellent <a href="http://www.hatcherysf.com/membership.html" target="_self">facilities and amenities</a>, meeting rooms to accomodate groups from 3 to 20 people.  </p>
<p>Today, we are very pleased to announce that <a href="http://www.hatcherysf.com/" target="_self">The Hatchery SF</a> has decided to extend to all BAIA Members a great deal on its shared office space offering:</p>
<p>BAIA Members who join The Hatchery as tenants will be able to rent <strong><a href="mailto:membership@baia-network.org" target="_self">individual desks at the discounted monthly price of $500 instead of the regular price of $600!</a></strong></p>
<p>If you want to take advantage of this deal or just want to learn more about the details, please write to <a href="mailto:membership@baia-network.org" target="_self">membership@baia-network.org</a>. Hurry up, The Hatchery is filling up quickly!</p></div>
</content>



    <feedburner:origLink>http://blog.baia-network.org/baiablog/2012/01/the-hatchery-offers-100-discount-to-baia-members.html</feedburner:origLink></entry>
    <entry>
        <title>BAIAbase questions? We have answers!</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/typepad/baia/baiablog/~3/23ALLWvHGzM/baiabase-questions-we-have-answers.html" />
        <link rel="replies" type="text/html" href="http://blog.baia-network.org/baiablog/2012/01/baiabase-questions-we-have-answers.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-6a00d8341ce46953ef0168e5977620970c</id>
        <published>2012-01-15T15:07:35-08:00</published>
        <updated>2012-01-17T11:58:54-08:00</updated>
        <summary>Back in July, BAIA launched BAIAbase: the first business database mapping Italy-US trade that is public, open to all users, editable, and therefore designed to remain always up-to-date. If you have questions about what BAIAbase is, how it works and...</summary>
        <author>
            <name>BAIA</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="BAIAbase" />
        
        
<content type="xhtml" xml:lang="en-US" xml:base="http://blog.baia-network.org/baiablog/">
<div xmlns="http://www.w3.org/1999/xhtml"><p><a href="http://blog.baia-network.org/.a/6a00d8341ce46953ef01538fd8373b970b-pi"><img alt="Baiabasebanner" border="0" src="http://blog.baia-network.org/.a/6a00d8341ce46953ef01538fd8373b970b-800wi" title="Baiabasebanner" width="95%" /></a><br />Back in July, <a href="http://blog.baia-network.org/baiablog/2011/07/baia-launches-baiabase.html" target="_self">BAIA launched BAIAbase</a>: the first <strong>business database</strong> mapping <strong>Italy</strong>-<strong>US</strong> trade that is <strong>public</strong>, <strong>open</strong> to all users, <strong>editable</strong>, and therefore designed to remain always up-to-date.</p>
<p>If you have questions about what BAIAbase is, how it works and how you can use it, you should check out a new BAIA Frequently Asked Questions section on the BAIA website:</p>
<p><a href="http://www.baia-network.org/baiabase-faq/" target="_self">http://www.baia-network.org/baiabase-faq/</a></p>
<p>Also, you may want to check out how to the <a href="http://blog.baia-network.org/baiablog/2011/09/ways-you-can-use-baiabase-with-advanced-search.html">ways you can use BAIAbase with Advanced Search</a> to to search for companies based on your specific requests, focused on which industry category, geographic location, language spoken, company stage of development, and keywords to include in your search.</p>
<p>If you do not find what you are looking for or you have other questions, please send us an email at <a href="mailto:base@baia-network.org" target="_self">base@baia-network.org</a>.</p></div>
</content>



    <feedburner:origLink>http://blog.baia-network.org/baiablog/2012/01/baiabase-questions-we-have-answers.html</feedburner:origLink></entry>
    <entry>
        <title>BAIA Has a New Address</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/typepad/baia/baiablog/~3/5sQnW-f3Vns/baia-has-a-new-address.html" />
        <link rel="replies" type="text/html" href="http://blog.baia-network.org/baiablog/2011/12/baia-has-a-new-address.html" thr:count="1" thr:updated="2012-01-08T00:08:55-08:00" />
        <id>tag:typepad.com,2003:post-6a00d8341ce46953ef015438ca86cc970c</id>
        <published>2011-12-23T17:00:08-08:00</published>
        <updated>2011-12-24T13:05:04-08:00</updated>
        <summary>We at BAIA are pleased to announce our new office location: 625 2nd Street, San Francisco 94107 in SOMA’s newest co-working space the Hatchery. Along with several start-ups, established firms, and non-profits, BAIA has chosen the Hatchery due to its...</summary>
        <author>
            <name>BAIA</name>
        </author>
        
        
<content type="xhtml" xml:lang="en-US" xml:base="http://blog.baia-network.org/baiablog/">
<div xmlns="http://www.w3.org/1999/xhtml"><p style="text-align: justify;"><img alt="Hatchery" class="asset  asset-image at-xid-6a00d8341ce46953ef015438ca8069970c" src="http://blog.baia-network.org/.a/6a00d8341ce46953ef015438ca8069970c-500wi" style="display: block; margin-left: auto; margin-right: auto;" title="Hatchery" width="100%" /><br />We at BAIA are pleased to announce our new office location: 625 2<sup>nd</sup> Street, San Francisco 94107 in SOMA’s newest co-working space the <a href="http://hatcherysf.com/">Hatchery</a>.</p>
<p style="text-align: justify;">Along with several start-ups, established firms, and non-profits, BAIA has chosen the Hatchery due to its great <a href="http://hatcherysf.com/membership.html">amenities</a>. We are grateful to the Hatchery for graciously making this space available to us as a sign of their commitment to the Italian-American and international professional community in the Bay Area.</p>
<h3><strong>BAIA Events &amp; Membership for 2012</strong></h3>
<p style="text-align: justify;">As you can see on <a href="https://twitter.com/#!/baianetwork/media/slideshow?url=http%3A%2F%2Fyfrog.com%2Fkfsq3jmj">twitter</a>, the BAIA <a href="http://www.baia-network.org/team/">Team</a> is at the Hatchery meeting rooms at work planning the 2012 event calendar! For starters, mark your calendars for:</p>
<ul style="text-align: justify;">
<li><a href="http://link.baia-network.org/events/baia-aperitivo-6">BAIA Aperitivo</a> on January 4</li>
<li><a href="http://link.baia-network.org/events/baia-event-global-biotech-2012">Beyond Borders: The Age of Global Biotech</a> on January 26</li>
</ul>
<p style="text-align: justify;">As 2012 is soon approaching, don’t forget to take advantage of our limited offer on our BAIA membership. With a BAIA membership, you will have guaranteed <strong><span style="text-decoration: underline;">free or discounted access to all BAIA Events</span></strong> including industry panels and special events. Check it out: <a href="http://www.baia-network.org/special-membership-offer/">2012 Supporting Membership</a> 25% off (discount ends 12/31/2011).</p>
<p style="text-align: justify;">If you have any questions, send us an email at <a href="mailto:membership@baia-network.org">membership@baia-network.org</a>. For any other questions on events, sponsorship, or press, feel free to view our <a href="http://www.baia-network.org/contact/">contact page</a>.</p>
<p><strong>Sergio Mandrone</strong></p>
<p> </p></div>
</content>



    <feedburner:origLink>http://blog.baia-network.org/baiablog/2011/12/baia-has-a-new-address.html</feedburner:origLink></entry>
    <entry>
        <title>Increasing the Visibility of Italian Business: IB&amp;II, PanoramaEconomy and BAIAbase</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/typepad/baia/baiablog/~3/wF6W-7mS9k4/increasing-the-visibility-of-italian-business-ibii-panoramaeconomy-and-baiabase.html" />
        <link rel="replies" type="text/html" href="http://blog.baia-network.org/baiablog/2011/11/increasing-the-visibility-of-italian-business-ibii-panoramaeconomy-and-baiabase.html" thr:count="2" thr:updated="2011-11-28T01:17:36-08:00" />
        <id>tag:typepad.com,2003:post-6a00d8341ce46953ef0162fcd845c9970d</id>
        <published>2011-11-24T11:50:15-08:00</published>
        <updated>2011-11-24T17:34:19-08:00</updated>
        <summary>In recent news Italy has been on the spotlight for its debt restructuring challenge. If we look beyond the urgent and immediate issues, Italy faces more a problem of liquidity than one of solvency. In simpler terms, this means that...</summary>
        <author>
            <name>BAIA</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="BAIA" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="BAIAbase" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Economy" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Italy" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Partners" />
        
        
<content type="xhtml" xml:lang="en-US" xml:base="http://blog.baia-network.org/baiablog/">
<div xmlns="http://www.w3.org/1999/xhtml"><p style="text-align: justify;">In recent news Italy has been on the spotlight for its <a href="http://link.baia-network.org/forum/topics/is-italy-going-to-be-the-next" target="_self">debt restructuring challenge</a>. If we look beyond the urgent and immediate issues, Italy faces more a problem of liquidity than one of solvency. In simpler terms, this means that Italy has a primary surplus and a strong working economy, dependent in large part on the small to medium firms (SMEs), especially in the high-end manufacturing sectors, as an example.</p>
<p style="text-align: justify;">It is precisely the strong base of SMEs, which have established the “Made in Italy” premium recognized globally, that drive the Italian economy. Despite this, Italian firms and the SME sector in particular are sometimes only locally known and generally lack a visibility that other European companies have established across borders. In the efforts to solve this issue and build greater visibility to Italian firms, a few notable initiatives have taken place in the last few months:</p>
<ul style="text-align: justify;">
<li><a href="http://base.baia-network.org/companies/3245" target="_self">The Italian Business &amp; Investment Initiative</a>: The Italian Business &amp; Investment Initiative (IB&amp;II) seeks to promote Italy’s innovative small to medium size enterprise (SME) sector to the U.S. venture capital and private equity investment communities.</li>
<li><a href="http://www.panoramaeconomy.com/">Panorama Economy</a>: IB&amp;II collaborated with leading Italian publisher Mondadori to launch Panorama Economy’s <em>"<strong>Why Italy Matters to the World</strong>"</em>, the first online information source on the Italian economy in English, written by Italians.</li>
<li><a href="http://base.baia-network.org/home">BAIAbase</a>: The first business database mapping Italy-US trade. A useful data bank for company executives and entrepreneurs interested in searching for strategic business partners and equally relevant for business professionals and managers interested in finding new job opportunities in Italy or the US.</li>
</ul>
<p style="text-align: justify;">Along with the <a href="http://base.baia-network.org/companies/3246" target="_self">American Chamber of Commerce in Italy</a> and <a href="http://www.italianbusiness.org/partners/">others</a>, BAIA is a partner of the Italian Business &amp; Investment Initiative. Just a couple of weeks ago, a <a href="http://link.baia-network.org/events/baia-partner-event-italian-business-investment-initiative-fall-sy">BAIA Partner Event: Italian Business &amp; Investment Initiative Fall Symposium</a>, organized by IB&amp;II, was held at Bloomberg in New York, which included high profile speakers and a roster of selected Italian privately-held SMEs.</p>
<p style="text-align: justify;"><strong>Panorama Economy: The First Italian Business Periodical Fully Published in English</strong></p>
<p style="text-align: justify;">Fully published in English! It is now possible for the English-speaking audience to read about the Italian economy, case studies and opinions from one of Italy’s most influential weekly business magazine. Equally important, the Italian community has a great resource available in English. I recommend checking it out at <a href="http://www.panoramaeconomy.com/">http://www.panoramaeconomy.com/</a>.</p>
<p style="text-align: justify;">Also, I recommend reading the Panorama Economy article <a href="http://www.panoramaeconomy.com/2011/11/08/let-me-show-you-the-america-that-counts/">Let me show you the America that counts</a> in which Fernando Napolitano, Founder, CEO and President of IB&amp;II, describes how he has developed the initiative.</p>
<p><strong>Sergio Mandrone</strong></p>
<p> </p></div>
</content>



    <feedburner:origLink>http://blog.baia-network.org/baiablog/2011/11/increasing-the-visibility-of-italian-business-ibii-panoramaeconomy-and-baiabase.html</feedburner:origLink></entry>
    <entry>
        <title>BAIA Link: Tips on Searching for Members, Events, and Resources</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/typepad/baia/baiablog/~3/1SQRWJjSbfQ/baia-link-tips-on-searching-for-members-events-and-resources.html" />
        <link rel="replies" type="text/html" href="http://blog.baia-network.org/baiablog/2011/10/baia-link-tips-on-searching-for-members-events-and-resources.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-6a00d8341ce46953ef014e8c46f5ae970d</id>
        <published>2011-10-15T15:04:44-07:00</published>
        <updated>2011-10-15T15:44:53-07:00</updated>
        <summary>San Francisco. Milan. Rome. Until the introduction of social websites, people had confined means to develop business networks and establish connections, especially if it was across borders. Through BAIA Link, the online business community of Italian and American professionals, the...</summary>
        <author>
            <name>BAIA</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="BAIA" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Business" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Social Media" />
        
        
<content type="xhtml" xml:lang="en-US" xml:base="http://blog.baia-network.org/baiablog/">
<div xmlns="http://www.w3.org/1999/xhtml"><p style="text-align: justify;">San Francisco. Milan. Rome. Until the introduction of social websites, people had confined means to develop business networks and establish connections, especially if it was across borders. Through <a href="http://link.baia-network.org/">BAIA Link</a>, the <strong>online business community of Italian and American professionals</strong>, the opportunites to connect with business professionals, discuss business deals and exchange information is no longer limited by physical proximity.</p>
<p style="text-align: justify;">Here below is a guide on how to search and connect with BAIA Link members and how to tap into the resources, forum discussions, and events of the BAIA Link community.</p>
<h3 style="text-align: justify;"><strong>BAIA Link Member Search</strong></h3>
<p style="text-align: justify;"><strong> </strong>Under the Members tab, click on <a href="http://link.baia-network.org/profiles/members/advancedSearch">Search Members</a>: this advanced search form allows you to <strong>search for members based on specific criteria</strong> (shown below). Your search query may be as broad as possible, for example you may want to look for all members who are interested in <a href="http://link.baia-network.org/profiles/members/search?name=&amp;gender=&amp;q23=&amp;q24=&amp;q14=&amp;q22=&amp;q16=&amp;q3=http%3A%2F%2F&amp;q20_0=Advertising+and+Marketing">Advertising and Marketing</a>, or narrow and specific, for example you can search for only those members who are <a href="http://link.baia-network.org/profiles/members/search?name=&amp;gender=&amp;q23=marketing+manager&amp;q24=&amp;q14=&amp;q22=italy&amp;q16=&amp;q3=http%3A%2F%2F">marketing managers in Italy</a>.</p>
<h3 style="text-align: justify;"><a href="http://link.baia-network.org/profiles/members/advancedSearch" style="float: left;"><br /><br /><br /></a><span style="color: #0000ee;"><a href="http://blog.baia-network.org/.a/6a00d8341ce46953ef01539252e6a2970b-pi" style="display: inline;"> </a> <a href="http://link.baia-network.org/profiles/members/advancedSearch"><img alt="Baia_link_search_form" class="asset  asset-image at-xid-6a00d8341ce46953ef014e8c46f8a8970d" src="http://blog.baia-network.org/.a/6a00d8341ce46953ef014e8c46f8a8970d-300wi" style="width: 300px; display: block; margin-left: auto; margin-right: auto;" title="Baia_link_search_form" /></a> <a href="http://link.baia-network.org/profiles/members/advancedSearch"><img alt="Baia_link_search_ticks" class="asset  asset-image at-xid-6a00d8341ce46953ef01539252e6a2970b" src="http://blog.baia-network.org/.a/6a00d8341ce46953ef01539252e6a2970b-300wi" style="width: 300px; display: block; margin-left: auto; margin-right: auto;" title="Baia_link_search_ticks" /></a></span><br /><strong>BAIA Link Events Search: Conferences, Panel Discussions, Networking, and More</strong></h3>
<p style="text-align: justify;"><a href="http://link.baia-network.org/events/event/listAllTypes" style="float: left;"><img alt="Baia_link_event_links" class="asset  asset-image at-xid-6a00d8341ce46953ef01539252eade970b" src="http://blog.baia-network.org/.a/6a00d8341ce46953ef01539252eade970b-200wi" style="width: 180px; margin: 0px 5px 5px 0px;" title="Baia_link_event_links" /></a>As an open social network, BAIA Link enables its members to post any relevant <a href="http://link.baia-network.org/events">event</a> pertaining to Italy-US. These events range from art exhibitions and food festivals to technology conferences and <a href="http://link.baia-network.org/events/event/listByType?type=baia">events organized by BAIA</a>.</p>
<p style="text-align: justify;">Besides using <strong>keywords</strong> to find events of interest, you can easily start by having a look at the <strong>most popular events</strong>, by clicking on the Popular Event Types featured on the events page.</p>
<p style="text-align: justify;">It is also very useful to use the tagging function on the events page. Since all baia events have specific tags, to view the list of events organized by BAIA in 2011 search for <a href="http://link.baia-network.org/events/event/search?q=baia+2011">BAIA 2011</a>. If for example you are looking for conferences, a good way to do that is using the tag <a href="http://link.baia-network.org/events/event/search?q=conference">conference</a>.</p>
<h3 style="text-align: justify;"><strong>BAIA Link Forum: How to Search for Resources</strong></h3>
<p style="text-align: justify;">On BAIA Link, the discussion <a href="http://link.baia-network.org/forum">forum</a> is designed to facilitate knowledge sharing and discussions. The BAIA Link Forum is organized around a<strong> few key areas</strong>:</p>
<ul style="text-align: justify;">
<li><a href="http://link.baia-network.org/forum/categories/event-discussions/listForCategory">Event discussions</a>: Discuss past and upcoming events in the US and Italy.</li>
<li><a href="http://link.baia-network.org/forum/categories/business-opportunities/listForCategory">Business opportunities</a>: Find and share ideas and opportunities for business in the US and Italy.</li>
<li><a href="http://link.baia-network.org/forum/categories/careers-1/listForCategory">Careers</a>: Job opportunities and career resources for and from the BAIA community. Need to hire? Looking for a job?</li>
<li><a href="http://link.baia-network.org/forum/categories/ask-the-consulate/listForCategory">Ask the Consulate</a>: Questions, opinions, discussions about visas, passports, bureaucratic procedures, and everything related to the Italian Consulate. The BAIA Link community or maybe someone from the Consulate will answer.</li>
<li>and More! View the complete forum categories <a href="http://link.baia-network.org/forum">here</a>.</li>
</ul>
<p style="text-align: justify;">If you are a relatively new BAIA Link member, chances are that the forum search function may prove to be effective in finding <strong>useful resources</strong> posted by the BAIA Link Community in the past.</p>
<h3 style="text-align: justify;"><strong>BAIA Link Careers Section: Destination for Job Seekers</strong></h3>
<p style="text-align: justify;">Recently, the <a href="http://link.baia-network.org/forum/categories/careers-1/listForCategory">careers section</a> has become one of the<strong> favorite destinations for job seekers</strong>. Here are a few discussions shared by the BAIA Link Community:</p>
<ul style="text-align: justify;">
<li><a href="http://link.baia-network.org/forum/topics/1182099:Topic:7555">Tips for Internship and Job Seekers in Silicon Valley</a></li>
<li><a href="http://link.baia-network.org/forum/topics/useful-links-job-seekers">Useful Links for Job and Internship Seekers</a></li>
<li><a href="http://link.baia-network.org/forum/topics/silicon-valley-jobs-strategic-insight-how-land-job-itc-sector" target="_self">Silicon Valley Jobs: A Strategic Insight on How to Land a Job in the ITC Sector</a></li>
<li><a href="http://link.baia-network.org/forum/topics/the-best-resources-on-silicon">The Best Resources on Silicon Valley</a></li>
</ul>
<h3 style="text-align: justify;"><strong>Become a BAIA Link Member</strong></h3>
<p style="text-align: justify;">Now that you know how to search for members, events, and resources, <a href="http://link.baia-network.org/main/authorization/signUp?target=http%3A%2F%2Flink.baia-network.org%2Fprofiles%2Fsettings%2FeditProfileInfo">sign up</a> and become a BAIA Link Member. It’s easy and free. Post your own discussions on our forum and connect with the 1,400+ members of BAIA Link.</p>
<p style="text-align: justify;"><strong>Sergio Mandrone</strong></p></div>
</content>



    <feedburner:origLink>http://blog.baia-network.org/baiablog/2011/10/baia-link-tips-on-searching-for-members-events-and-resources.html</feedburner:origLink></entry>
    <entry>
        <title>BAIA Aperitivo: The Italian Way to Connect </title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/typepad/baia/baiablog/~3/41grB27wR3g/baia-aperitivo-the-italian-way-to-connect-.html" />
        <link rel="replies" type="text/html" href="http://blog.baia-network.org/baiablog/2011/09/baia-aperitivo-the-italian-way-to-connect-.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-6a00d8341ce46953ef014e8bcf4268970d</id>
        <published>2011-09-25T06:04:29-07:00</published>
        <updated>2011-10-14T09:53:46-07:00</updated>
        <summary>Photos courtesy of Aurora Meneghello Productions BAIA Aperitivo, held every first Wednesday of the month in San Francisco, is the latest addition to the list of events organized by BAIA – Business Association Italy America. BAIA Aperitivo is an informal,...</summary>
        <author>
            <name>BAIA</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="BAIA" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Business" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Events" />
        
        
<content type="xhtml" xml:lang="en-US" xml:base="http://blog.baia-network.org/baiablog/">
<div xmlns="http://www.w3.org/1999/xhtml"><p style="text-align: justify;"><a href="http://blog.baia-network.org/.a/6a00d8341ce46953ef014e8bcf3f63970d-pi" style="display: inline;"><img alt="BAIA-6843 web" class="asset  asset-image at-xid-6a00d8341ce46953ef014e8bcf3f63970d" src="http://blog.baia-network.org/.a/6a00d8341ce46953ef014e8bcf3f63970d-500wi" title="BAIA-6843 web" width="100%" /></a><em><span style="font-size: 7pt;">Photos courtesy of Aurora Meneghello Productions</span></em><strong> </strong></p>
<p style="text-align: justify;"><a href="http://link.baia-network.org/events/baia-aperitivo-2" target="_self" title="Event Details"><strong>BAIA Aperitivo</strong></a>, held every first Wednesday of the month in San Francisco, is the latest addition to the list of <a href="http://link.baia-network.org/events/event/listByType?type=baia+2011&amp;page=-1" target="_self">events</a> organized by <a href="http://www.baia-network.org/">BAIA</a> – Business Association Italy America.</p>
<p style="text-align: justify;"><a href="http://link.baia-network.org/events/baia-aperitivo-2" target="_self">BAIA Aperitivo</a> is an informal, social get-together, free and open to anyone. It is the best way to meet Italian professionals and entrepreneurs, to socialize with the Italian business community, and to <a href="http://www.boston.com/bostonglobe/ideas/articles/2008/08/03/chillax/">chillax</a> with friends at a different location every first Wednesday of the month during happy hour from 6 to 8pm. We kicked off the BAIA Aperitivo series in August at the <a href="http://www.bubblelounge.com/san-francisco/">Bubble Lounge</a> and soon after its big success in September we were at the <a href="http://www.pressclubsf.com/">Press Club</a>.</p>
<p style="text-align: justify;">So, come <strong>join us October 5th</strong> at our <a href="http://link.baia-network.org/events/baia-aperitivo-1" target="_self">3rd BAIA Aperitivo</a> at <a href="http://www.25lusk.com/" target="_self">Twenty Five Lusk</a>, savor the Italian happy hour with us, and spread the word to your Italian friends too. Check out our <a href="http://link.baia-network.org/events/event/listByType?type=baia">events page</a>, subscribe to our newsletter and follow us <a href="http://twitter.com/#!/baianetwork">@baianetwork</a> for upcoming BAIA Aperitivo locations and other events.</p>
<p style="text-align: justify;">If you have any suggestions on which wine or lounge bar to host BAIA Aperitivo next, please comment below.</p>
<p style="text-align: justify;"><strong>Sergio Mandrone</strong></p>
<p><strong>UPDATE:</strong></p>
<p>BAIA Aperitivo: <strong>Nov. 2</strong> at <a href="http://link.baia-network.org/events/baia-aperitivo-2" target="_self" title="Event Location">CHAMBERS eat + drink</a> at the Phoenix Hotel. Come rock with us!</p></div>
</content>



    <feedburner:origLink>http://blog.baia-network.org/baiablog/2011/09/baia-aperitivo-the-italian-way-to-connect-.html</feedburner:origLink></entry>
    <entry>
        <title>Ways You Can Use BAIAbase With Advanced Search</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/typepad/baia/baiablog/~3/70H89NG2UwE/ways-you-can-use-baiabase-with-advanced-search.html" />
        <link rel="replies" type="text/html" href="http://blog.baia-network.org/baiablog/2011/09/ways-you-can-use-baiabase-with-advanced-search.html" thr:count="1" thr:updated="2011-09-14T13:16:54-07:00" />
        <id>tag:typepad.com,2003:post-6a00d8341ce46953ef015435130212970c</id>
        <published>2011-09-02T12:11:11-07:00</published>
        <updated>2011-09-05T12:55:46-07:00</updated>
        <summary>As we all know from Google, "search is simple: just type whatever comes to mind in the search box and hit Enter.” However, at times, we require a more personalized and specific search. On BAIAbase, the first business database mapping...</summary>
        <author>
            <name>BAIA</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="BAIAbase" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Business" />
        
        
<content type="xhtml" xml:lang="en-US" xml:base="http://blog.baia-network.org/baiablog/">
<div xmlns="http://www.w3.org/1999/xhtml"><p style="text-align: justify;">As we all know from <a href="http://www.google.com/support/websearch/bin/static.py?page=guide.cs&amp;guide=1221265&amp;answer=134479">Google</a>, "search is simple: just type whatever comes to mind in the search box and hit Enter.” However, at times, we require a more personalized and specific search. On <a href="http://base.baia-network.org/">BAIAbase</a>, the first business database mapping Italy-US trade, our <a href="http://base.baia-network.org/advanced_search">Advanced Search</a> feature enables you to search for companies based on your specific requests, focused on which industry category, geographic location, language spoken, company stage of development, and keywords to include in your search.</p>
<p style="text-align: justify;"><a href="http://blog.baia-network.org/.a/6a00d8341ce46953ef014e8b3360c5970d-pi"><img alt="Howto_use_baiabase_1" class="asset  asset-image at-xid-6a00d8341ce46953ef014e8b3360c5970d" src="http://blog.baia-network.org/.a/6a00d8341ce46953ef014e8b3360c5970d-450wi" style="width: 450px; display: block; margin-left: auto; margin-right: auto; border: 2px solid #666666;" title="Howto_use_baiabase_1" /></a> <br />This means that you can filter your BAIAbase search results to have a personalized list of companies. In fact, your search can be as narrowly defined as to include only Italian start-up companies in the <a href="http://base.baia-network.org/list_company_by_category?category_name=Computer+Software">Computer Software</a> category which are actively operating in the San Francisco Bay Area or, equally relevant, you may want to broaden your search results to include all the American companies that have subsidiaries in Italy. Moreover, as the search results suggest, BAIAbase and its Advanced Search feature are intended for a diverse audience, which includes, for example job seekers, business professionals, journalists, and companies.</p>
<h3 style="text-align: justify;"><strong>Companies looking for export/import partners and potential distributors use BAIAbase</strong></h3>
<p style="text-align: justify;">Italian exports into the US are common and, for example, a medium sized Italian company that is intent on exporting its food products into the US may find it convenient to search for companies on BAIAbase that can facilitate its export potential. By using the Advanced Search Additional Filters Feature this company can select either an American or Italian company that:</p>
<p><a href="http://blog.baia-network.org/.a/6a00d8341ce46953ef014e8b336370970d-pi"><img alt="Howto_use_baiabase_4" class="asset  asset-image at-xid-6a00d8341ce46953ef014e8b336370970d" src="http://blog.baia-network.org/.a/6a00d8341ce46953ef014e8b336370970d-450wi" style="width: 450px; display: block; margin-left: auto; margin-right: auto; border: 2px solid #666666;" title="Howto_use_baiabase_4" /></a></p>
<h3 style="text-align: justify;"><strong>American professionals who want to do business and work in Italy use BAIAbase</strong></h3>
<p style="text-align: justify;">It is also very common that Americans want to work in other parts of the world to experience a more diverse perspective and to learn new cultures. American professionals who are interested in working in Italy can search BAIAbase for which American companies have subsidiaries in Italy. In fact, through the Advanced Search feature, you can tailor your search results in order to have the complete list of English-speaking companies in Italy.</p>
<p><a href="http://blog.baia-network.org/.a/6a00d8341ce46953ef0153913fbf70970b-pi"><img alt="Howto_use_baiabase_5" class="asset  asset-image at-xid-6a00d8341ce46953ef0153913fbf70970b" src="http://blog.baia-network.org/.a/6a00d8341ce46953ef0153913fbf70970b-450wi" style="width: 450px; display: block; margin-left: auto; margin-right: auto; border: 2px solid #666666;" title="Howto_use_baiabase_5" /></a></p>
<h3 style="text-align: justify;"><strong>Italians who want to work for Italian firms in the US use BAIAbase</strong></h3>
<p style="text-align: justify;">Through the Advanced Search feature, Italian job seekers in the US are able to know which Italian companies operate in the US. By selecting a specific <a href="http://base.baia-network.org/list_categories">industry category</a> such as industrial manufacturing or computer software, the job seeker is able to narrow down which companies to focus on and how to contact them for a job inquiry on the BAIAbase company pages. This can be done by clicking on the <strong>send a message</strong> button (example below) or by viewing the company’s facebook, linkedin, or website included on every BAIAbase company page.</p>
<p><a href="http://blog.baia-network.org/.a/6a00d8341ce46953ef0153913fb83b970b-pi"><img alt="Howto_use_baiabase_2" class="asset  asset-image at-xid-6a00d8341ce46953ef0153913fb83b970b" src="http://blog.baia-network.org/.a/6a00d8341ce46953ef0153913fb83b970b-450wi" style="width: 450px; display: block; margin-left: auto; margin-right: auto; border: 2px solid #666666;" title="Howto_use_baiabase_2" /></a></p>
<h3><a href="http://blog.baia-network.org/.a/6a00d8341ce46953ef014e8b336317970d-pi"><img alt="Howto_use_baiabase_3" class="asset  asset-image at-xid-6a00d8341ce46953ef014e8b336317970d" src="http://blog.baia-network.org/.a/6a00d8341ce46953ef014e8b336317970d-450wi" style="width: 450px; display: block; margin-left: auto; margin-right: auto; border: 2px solid #666666;" title="Howto_use_baiabase_3" /></a> <span style="font-weight: normal; font-size: small;"> </span></h3>
<p style="text-align: justify;">As we have seen, the BAIAbase Advanced Search feature offers you personalized search results of companies in our growing database of companies related to Italian-American trade.</p>
<p style="text-align: justify;">If your approach is different to the above ones, please comment on the way you use and search on BAIAbase.</p>
<p><strong>Sergio Mandrone</strong></p>
<p> </p></div>
</content>



    <feedburner:origLink>http://blog.baia-network.org/baiablog/2011/09/ways-you-can-use-baiabase-with-advanced-search.html</feedburner:origLink></entry>
    <entry>
        <title>BAIAbase Company Pages: Share Them Using A Widget</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/typepad/baia/baiablog/~3/rgF9JcszD7U/baiabase-company-pages-share-them-using-a-widget.html" />
        <link rel="replies" type="text/html" href="http://blog.baia-network.org/baiablog/2011/08/baiabase-company-pages-share-them-using-a-widget.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-6a00d8341ce46953ef014e8a9897aa970d</id>
        <published>2011-08-12T14:53:48-07:00</published>
        <updated>2011-10-15T15:38:35-07:00</updated>
        <summary>Every week on BAIAbase, the first business database mapping Italy-US trade, companies are being added. In fact, anyone can add a company that meets the criteria (for example an Italian company operating in the US or an American one operating...</summary>
        <author>
            <name>BAIA</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="BAIAbase" />
        
        
<content type="xhtml" xml:lang="en-US" xml:base="http://blog.baia-network.org/baiablog/">
<div xmlns="http://www.w3.org/1999/xhtml"><p style="text-align: justify;">Every week on <a href="http://base.baia-network.org" target="_self">BAIAbase</a>, the first business database mapping Italy-US trade, companies are being added. In fact, anyone can add a company that meets the <a href="http://link.baia-network.org/profiles/blogs/baiabase-faq" target="_self">criteria</a> (for example an Italian company operating in the US or an American one operating in Italy).</p>
<p style="text-align: justify;">As the number of companies increase, we consider it is important for you, the ultimate user who finally found a website with a list of these companies, to share any company page within BAIAbase to your coworkers, business partners, and friends. There a couple of ways to do this:</p>
<h3><strong>1) Sharing BAIAbase Companies on Facebook, Twitter, email...</strong></h3>
<p style="text-align: justify;">You’ll find that every BAIAbase company page contains a sharing button that you can use to post the page to your friends and followers. This is the most convenient and easy way to share content on the web; to your Facebook page, twitter account, blog, and the list goes on to 330 different networks you may choose from.</p>
<p style="text-align: justify;"><a href="http://blog.baia-network.org/.a/6a00d8341ce46953ef01543478c993970c-pi" style="display: inline;"><img alt="Baiabase_sharing_button" border="0" class="asset  asset-image at-xid-6a00d8341ce46953ef01543478c993970c" src="http://blog.baia-network.org/.a/6a00d8341ce46953ef01543478c993970c-800wi" title="Baiabase_sharing_button" width="70%" /></a> <br />So, for example, you find through BAIAbase that Ducati is in Cupertino, CA and want to share the company page to your coworkers. The next step is easy: click on the button, post and you are done. I’ve done this and here are the results on <a href="http://www.linkedin.com/groups/BAIAbase-LinkedIn-Widget-1669.S.65881679?qid=c8ff8b9a-4758-4448-8ec9-13c89675b6dc&amp;goback=%2Egmp_1669" target="_self">Linkedin</a> and <a href="http://twitter.com/#!/sergiomandrone/status/101890503859122176" target="_self">Twitter</a>.</p>
<h3><strong>2) Sharing BAIAbase Companies with the BAIAbase Widget</strong></h3>
<p style="text-align: justify;"><strong />Another way to share a BAIAbase company is by using the BAIAbase embeddable widget. The widget displays up to 5 of your "favorite" companies and can be embedded on any website or blog.</p>
<p><a href="http://blog.baia-network.org/.a/6a00d8341ce46953ef015390a5513d970b-pi" style="display: inline;"><img alt="Screen shot 2011-08-12 at 2.43.35 PM" border="0" class="asset  asset-image at-xid-6a00d8341ce46953ef015390a5513d970b" src="http://blog.baia-network.org/.a/6a00d8341ce46953ef015390a5513d970b-800wi" title="Screen shot 2011-08-12 at 2.43.35 PM" /></a></p>
<p>Here is how you can get the embedded code.</p>
<ol>
<li><a href="http://base.baia-network.org/signin" target="_self">Login</a> to BAIAbase.</li>
<li>Search the database for the companies you are looking for. </li>
<li>Click on the favorite button (the <em>"heart"</em> button on the top left).</li>
<li>Click on the<em> "favorites"</em> link to view your favorites page and find the embeddable code. </li>
</ol>
<p><a href="http://blog.baia-network.org/.a/6a00d8341ce46953ef014e8a989ddb970d-pi" style="display: inline;"><img alt="Screen shot 2011-08-12 at 2.47.26 PM" border="0" class="asset  asset-image at-xid-6a00d8341ce46953ef014e8a989ddb970d image-full" src="http://blog.baia-network.org/.a/6a00d8341ce46953ef014e8a989ddb970d-800wi" title="Screen shot 2011-08-12 at 2.47.26 PM" /></a> <br /><br /></p>
<p style="text-align: justify;">In sum, you’ll find that using sharing buttons and widgets (if you don’t already do so) is a very effective way to share information about companies in BAIAbase.</p>
<p><strong>Sergio Mandrone</strong></p></div>
</content>



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