Blue Lake Children’s Publishing Co-founder and CEO, Judy MacDonald Johnston, Nominated for OEN Entrepreneurship Award of Individual Achievement
A veteran entrepreneur, now on her third start-up venture, Judy MacDonald Johnston creates and builds successful companies that focus on making life better for future generations. Her latest venture, The Tessy & Tab Reading Club, builds early reading skills in children ages 2-6 and was developed to support the Six Skills for Early Literacy endorsed by the U.S. Department of Education. Portland, Oregon –
September 10, 2007 – Blue Lake Children’s Publishing, publisher of The Tessy & Tab Reading Club, announced today that co-founder and CEO, Judy MacDonald Johnston, has been nominated for the “Entrepreneurship Award for Individual Achievement” presented by the Oregon Entrepreneur Network (OEN) . OEN recognizes the best and brightest of Oregon’s entrepreneurs at the statewide entrepreneurial community’s biggest gathering of the year-- the 2007 OEN Entrepreneurship Awards.
“Judy has always been interested in children, education and entrepreneurial pursuits,” said Rosie Welch, who has started three companies with Judy. “She has an exceptional ability to identify market opportunities and a passionate drive to bring product ideas to life.”
In 1995, Judy left her successful career at Hewlett Packard to pursue her entrepreneurial idea, PrintPaks – a children’s software company. Under Judy’s leadership, PrintPaks, produced 22 award-winning products in eight countries. In three years the company reached $11M in sales. Judy successfully built the company to profitability and sold PrintPaks to Mattel Inc., one of the world’s largest toy companies. In 2000, Judy was approached by a venture capitalist to be a co-founder and leader of a company called Kibu. The company was a social networking website for teen girls. Although the concept was years ahead of its time, the technology bust was inescapable. Judy realized that the existing environment would not support an early-stage start up. She made the bold choice to return money to the investors and shutdown the company.
Along the way, Judy developed a reputation for sharing her entrepreneurial knowledge. She is a frequent speaker on the topic of women and entrepreneurialism and often meets one-on-one to mentor budding entrepreneurs. “If I had to describe Judy in one word it would be generous,” said Kathryn Shimabukuro, one of Judy’s mentees and VP of Marketing for Judy’s current venture, Blue Lake Children’s Publishing. “She gives so much of herself to help others by offering her counsel, networking connections and creative skills.”
Judy’s current entrepreneurial idea began while Judy volunteered at the Doernbecher Children’s Hospital in Portland, Oregon. Judy quickly noticed that kids who were too young to read to themselves were spending too much time watching television. These kids were not actively engaging their minds. An avid reader and strong believer that early literacy is the key to a lifelong love of learning, Judy set out to create a children’s magazine that would capture a child’s attention with modern characters and settings, and encourage independent reading with a illustrated story design that builds critical pre-reading skills. Today, thousands of parents and children across the country and around the world enjoy The Tessy & Tab Reading Club.
About Blue Lake Children’s Publishing Founded in 2002 and based in Portland, Oregon, Blue Lake Children's Publishing creates magazines with engaging characters and innovative formats that capture the imagination of today's media-savvy children. Blue Lake’s first product is The Tessy & Tab Reading Club, which combines a children’s magazine subscription with tools for parents to help their preschooler get ready to read. This reading program builds early reading skills in children ages 2-6 and was developed to support the Six Skills for Early Literacy endorsed by the U.S. Department of Education. For more information, call 1-800-921-3284 or visit www.tessyandtab.com.
Contact: Linda Collier, 503-267-8373, linda@bluelakepublishing.com
Blue Lake Children’s Publishing Announces Early Reading Program Designed to Build “The Six Skills for Early Literacy”
The Tessy & Tab Reading Club program for preschoolers and their families builds early reading skills in children ages 2-6. The child receives a new magazine in the mail twice a month containing real-life adventures with Tessy the duck and Tab the kangaroo. The Parent’s Guide to Building Early Reading Skills provides parents with tips and tools to foster reading skills at every age level, and online learning tools and activities complement and enhance the child’s reading experience.
Portland, OR -- August 20, 2007 – Blue Lake Children’s Publishing announces The Tessy & Tab Reading Club – an early literacy program for children and parents to build the Six Skills for Early Literacy. Research concludes that learning to read and write starts at home, long before children go to school. The Tessy & Tab Reading Club provides simple, fun tools to begin weaving language and literacy into your preschooler’s life, blending elements of both ‘whole language’ and ‘phonics-based’ approaches.
Numerous studies confirm that children should learn many things about reading before they actually learn to read. This is often referred to as “getting ready to read.” The Tessy & Tab Reading Club is designed to help your child build the Six Skills for Early Literacy at every age level.
The Six Skills for Early Literacy are:
These Six Skills are based on the expertise of Blue Lake Children’s Publishing’s educational advisors and work published by The American Library Association, PBS.org, The National Institute for Literacy, The Early Literacy Initiative, and the U.S. Department of Education.
“In a world saturated with electronic media and in an environment where children spend an average of four hours a day watching television, it is more important than ever that young children build a foundation for reading print material such as books and magazines,” says Judy Johnston, CEO and co-founder of Blue Lake Children’s Publishing. “Many children's magazines exist, but only a few are effective at getting young children interested in reading. The Tessy & Tab Reading Club is designed for kids ages 2-6 to read all by themselves, with simple story lines and modern characters kids love.”
About Blue Lake Children’s Publishing
Founded in 2002 and based in Portland, Oregon, Blue Lake Children's Publishing creates magazines with engaging characters and innovative formats that capture the imagination of today's media-savvy children. Blue Lake’s first product is The Tessy & Tab Reading Club, a reading program that builds early reading skills in children ages 2-6 and was developed to support the Six Skills for Early Literacy endorsed by the U.S. Department of Education. For more information visit www.tessyandtab.com.
Contact: Linda Collier
503.595.6651 office
503-267-8373 cell
linda@bluelakepublishing.com
www.tessyandtab.com