Web2.0 Wonders

How Nike's Social Network Sells to Runners

2008-11-09T05:33:45-08:00

Image by karllong via Flickr Review of Nike's Nikeplus.com site and its social media compaign to win the heart of runners. And sell more shoes, obviously.

SGN acquires small Facebook App development firms

2008-09-18T04:16:52-07:00

As a good indication on the growing maturity of the Facebook App Market, Social Gaming Network acquired (fluff)Friends. Who's next? http://www.insidefacebook.com/2008/09/16/facebook-app-consolidation-continues-sgn-acquires-flufffriends/

An anthropological introduction to YouTube

2008-08-07T05:42:43-07:00

A great inspiring movie by Michael Wesch about the anthropological phenomenon of the new media landscape, stressing that you, me, us, are actually the center of it all; linking people and mediating human relationships, is the visionary byproduct. It may...

Our changing reading habits

2008-07-30T07:09:15-07:00

With the digital era moving full speed ahead, I wonder how many of us still read their local hard copy newspapers. Once I used to drink my morning coffee near the coffee table in the living room or in the...

A Social Media interpretation of the 4 P's

2008-07-21T02:20:55-07:00

A colleague of mine is studying for his upcoming marketing exams and while sharing his notes with me, it got me creatively thinking of a social media interpretation to the 4 P's of marketing. The fundamentals of marketing typically identify...

What not to do in social media

2008-07-09T06:06:05-07:00

Trevor Cook reported one shameful PR disaster: a PR agency allegedly left dubious comments and commercial messages disguised as blog posts in the name of their client (National Australia Bank), under false pretenses. Wow, unbelievable! They obviously don’t get social...

A great example of Reputation Management in Social Media

2008-07-03T06:21:38-07:00

I was recently in minor car accident and so had to deal with the intimidating sometimes too bureaucratic insurance companies. Yet to my pleasant surprise, it felt as though I was the only one on the planet they were servicing...

Bridging the socio-economic gap

2008-06-29T07:51:13-07:00

I heard today the latest 60-second science podcast talking about a research finding that "Even Poor Kids Are Social Network Savvy" class="snap_shots". This seems to me like another wonder of social media worth mentioning; it looks like the social media...

A StumbleUpon and Fotolog adventure

2008-06-26T05:11:25-07:00

Yesterday StumbleUpon and Fotolog announced a content agreement in which StumbleUpon users will now have access to photos posted by Fotolog's over 18 million members in over 200 countries. As a StumbleUpon lover myself, I am excited about the idea...

FriendFeed got me too!

2008-06-22T09:24:35-07:00

I don't know why I waited this long! So many have written about it, most are even fascinated by it, I would say FriendFeed should be the next superstar on Brian Wallace's 5 Most Addictive Social Media Sites list. Aggregating...