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    <title>Chris Smith Associates</title>
    
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    <id>tag:typepad.com,2003:weblog-636340</id>
    <updated>2009-11-05T23:37:02+00:00</updated>
    <subtitle>Redefining the expression; "Gap Year"</subtitle>
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    <link rel="self" href="http://feeds.feedburner.com/typepad/chrissmithassociates/chris_smith_associates" type="application/atom+xml" /><atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="hub" href="http://pubsubhubbub.appspot.com" /><entry>
        <title>Why can't our colleges and universities be like this ?</title>
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        <published>2009-11-05T23:37:02+00:00</published>
        <updated>2009-11-05T23:37:02+00:00</updated>
        <summary />
        <author>
            <name>Chris Smith</name>
        </author>
        
        
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    <feedburner:origLink>http://www.chrissmithonline.co.uk/chris_smith_associates/2009/11/why-cant-our-colleges-and-universities-be-like-this-.html</feedburner:origLink></entry>
    <entry>
        <title>A timely reminder</title>
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        <id>tag:typepad.com,2003:post-6a00d8341c5b0b53ef0120a689cc39970c</id>
        <published>2009-10-29T11:14:15+00:00</published>
        <updated>2009-10-29T11:14:15+00:00</updated>
        <summary>This week, the management team of this project are in Brussels reviewing progress with the European Community. Working with the Feisty team and other members of the EquiMar partners, I put together the website and their YouTube Channel. Part of...</summary>
        <author>
            <name>Chris Smith</name>
        </author>
        
        
<content type="xhtml" xml:lang="en-GB" xml:base="http://www.chrissmithonline.co.uk/chris_smith_associates/">
<div xmlns="http://www.w3.org/1999/xhtml"><p><a href="http://www.chrissmithonline.co.uk/.a/6a00d8341c5b0b53ef0120a6333270970b-pi" style="float: left; "><img alt="Equimar_logo_152" border="0" class="asset asset-image at-xid-6a00d8341c5b0b53ef0120a6333270970b " src="http://www.chrissmithonline.co.uk/.a/6a00d8341c5b0b53ef0120a6333270970b-320pi" title="Equimar_logo_152" /></a> This week, the management team of this project are in Brussels reviewing progress with the European Community. Working with the Feisty team and other members of the EquiMar partners, I put together <a href="http://www.equimar.org" target="_blank">the website</a> and their <a href="http://www.youtube.com/equimarvid" target="_blank">YouTube Channel.</a> Part of the review was to judge the effectiveness of this media in 'public dissemination'.</p><p>So, as you can imagine, I spent some time poring over the numbers. I can't reveal the specifics but there is clear evidence to show regular interesting content builds an audience. Nothing startling there, I guess. However, there were some other interesting points. The one I would like to highlight is 'less is more'. The most watched video is the shortest and the second is the longest. The common thread is the content - both interesting and important at appropriate length.</p><br /></div>
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    <feedburner:origLink>http://www.chrissmithonline.co.uk/chris_smith_associates/2009/10/a-timely-reminder.html</feedburner:origLink></entry>
    <entry>
        <title>A quick update...</title>
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        <id>tag:typepad.com,2003:post-6a00d8341c5b0b53ef0120a635ff5e970c</id>
        <published>2009-10-13T09:23:01+01:00</published>
        <updated>2009-10-13T09:23:01+01:00</updated>
        <summary>It has been so busy around here, I have forgotten to update thing. So, here's a start; the Glasgow School of Sport opened an exhibition of their athletes and work over Glasgow's Kelvingrove Art Gallery and Museum. It runs until...</summary>
        <author>
            <name>Chris Smith</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Current Projects" />
        
        
<content type="xhtml" xml:lang="en-GB" xml:base="http://www.chrissmithonline.co.uk/chris_smith_associates/">
<div xmlns="http://www.w3.org/1999/xhtml"><p>It has been so busy around here, I have forgotten to update thing. So, here's a start; the Glasgow School of Sport opened an exhibition of their athletes and work over <a href="http://www.glasgowschoolofsportbellahoustonacademy.co.uk/" target="_blank">Glasgow's Kelvingrove Art Gallery and Museum</a>. It runs until early November and the podcasts are all up on a big screen and look fabulous. So, check it all out.</p><p>Sandy Campbell sent me an email from the global headquarters of Working Rite last week with this good news. ..." Yesterday at the Conservative Party Conference in Manchester David (Lord) Freud - the Tory spearheading their Get Britain Working policy, said from the main platform - "Inspired by the successful Working Rite model, we will match up 100,000 young people with sole traders for a 6 months work experience. Your first boss - one of the most influential people in so many of our lives. We are calling on sole traders to seize this opportunity. We will strip away the bureaucracy and let them teach the youngsters. It's a win for them; a win for the teenager, and a win for society" </p><p>

David Willetts (Shadow Skills secretary) also mentioned our methodology with phrases like: "passing on skills to the next generation with a youngster being helped by an older guy who has mastered the skills. This isn't about paper qualifications".</p><p>

So a Scottish idea could well be scaled up across the border - that is IF they form the next UK government.</p><p>

Strange times we live in when the English Tories are the ones who understand this approach best."</p><p>Sandy is right and what I am learning is that there are more prospects on the road south. Watch this space.</p></div>
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    <feedburner:origLink>http://www.chrissmithonline.co.uk/chris_smith_associates/2009/10/a-quick-update.html</feedburner:origLink></entry>
    <entry>
        <title>Death by powerpoint</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/typepad/chrissmithassociates/chris_smith_associates/~3/AOrgQu8bSxg/death-by-powerpoint.html" />
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        <id>tag:typepad.com,2003:post-6a00d8341c5b0b53ef0120a5886944970b</id>
        <published>2009-09-21T18:28:51+01:00</published>
        <updated>2009-09-21T18:28:51+01:00</updated>
        <summary>Recently, I turned down the opportunity of broadcasting a series of executive powerpoint presentations to a grateful nation. I think I did the right thing. Part of my rationale was, given the media choices we have now, powerpoint may have...</summary>
        <author>
            <name>Chris Smith</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Interesting Information" />
        
        
<content type="html" xml:lang="en-GB" xml:base="http://www.chrissmithonline.co.uk/chris_smith_associates/">
&lt;div xmlns="http://www.w3.org/1999/xhtml"&gt;&lt;p&gt;&lt;object width="425" height="344"&gt;&lt;param name="movie" value="http://www.youtube.com/v/XgXVfbv-OK0&amp;amp;color1=0xb1b1b1&amp;amp;color2=0xcfcfcf&amp;amp;feature=player_embedded&amp;amp;fs=1"&gt;&lt;param name="allowFullScreen" value="true"&gt;&lt;param name="allowScriptAccess" value="always"&gt;&lt;embed src="http://www.youtube.com/v/XgXVfbv-OK0&amp;amp;color1=0xb1b1b1&amp;amp;color2=0xcfcfcf&amp;amp;feature=player_embedded&amp;amp;fs=1" type="application/x-shockwave-flash" allowfullscreen="true" allowscriptaccess="always" width="425" height="344"&gt;&lt;/object&gt;&lt;/p&gt;&lt;p&gt;Recently, I turned down the opportunity of broadcasting a series of executive powerpoint presentations to a grateful nation. I think I did the right thing. Part of my rationale was, given the media choices we have now, powerpoint may have a limited appeal. Then I chanced upon this video clip which says it all. Having sat through and probably delivered my share of such pitches; I would like to say - "there is a better way". Get in touch.&lt;/p&gt;&lt;/div&gt;
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    <feedburner:origLink>http://www.chrissmithonline.co.uk/chris_smith_associates/2009/09/death-by-powerpoint.html</feedburner:origLink></entry>
    <entry>
        <title>Glasgow School of Sport on YouTube</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/typepad/chrissmithassociates/chris_smith_associates/~3/VX2l4Ws4zOg/glasgow-school-of-sport-on-youtube.html" />
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        <id>tag:typepad.com,2003:post-6a00d8341c5b0b53ef0120a501fa9f970b</id>
        <published>2009-08-18T21:32:50+01:00</published>
        <updated>2009-08-18T21:32:50+01:00</updated>
        <summary>After a lot of reviews and coaching from the Glasgow School of Sport staff, here are the training videos we have been working on. There are a few more there over at their channel. Check it out !</summary>
        <author>
            <name>Chris Smith</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Current Projects" />
        
        
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<object height="340" width="560"><param name="movie" value="http://www.youtube.com/v/raxhhsswlDo&amp;hl=en&amp;fs=1&amp;" /><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" />
<embed allowfullscreen="true" allowscriptaccess="always" height="340" src="http://www.youtube.com/v/raxhhsswlDo&amp;hl=en&amp;fs=1&amp;" type="application/x-shockwave-flash" width="560" /></object></p>
<p>After a lot of reviews and coaching from the Glasgow School of Sport staff, here are the training videos we have been working on. There are a few more there over at <a href="http://www.youtube.com/glasgowschoolofsport" target="_blank">their channel.</a> Check it out !</p></div>
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    <feedburner:origLink>http://www.chrissmithonline.co.uk/chris_smith_associates/2009/08/glasgow-school-of-sport-on-youtube.html</feedburner:origLink></entry>
    <entry>
        <title>Engage</title>
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        <id>tag:typepad.com,2003:post-6a00d8341c5b0b53ef0120a51d36db970c</id>
        <published>2009-08-04T16:52:01+01:00</published>
        <updated>2009-08-04T16:52:01+01:00</updated>
        <summary>Just out of an interview with Fin Wycherley (she's very good ) at Leith FM, a community radio station in, er.. Leith. I knew it was a community radio station because there was more carpet on the walls than the...</summary>
        <author>
            <name>Chris Smith</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Current Projects" />
        
        
<content type="xhtml" xml:lang="en-GB" xml:base="http://www.chrissmithonline.co.uk/chris_smith_associates/">
<div xmlns="http://www.w3.org/1999/xhtml"><p><a href="http://www.chrissmithonline.co.uk/.a/6a00d8341c5b0b53ef0120a51d088d970c-pi" style="float: left; "><img alt="Leithfm-logo-red" border="0" class="at-xid-6a00d8341c5b0b53ef0120a51d088d970c " src="http://www.chrissmithonline.co.uk/.a/6a00d8341c5b0b53ef0120a51d088d970c-320pi" style="margin-top: 4px; margin-right: 4px; margin-bottom: 4px; margin-left: 4px; " title="Leithfm-logo-red" /></a></p><p>Just out of an interview with Fin Wycherley (she's very good ) at Leith FM, a community radio station in, er.. Leith. I knew it was a community radio station because there was more carpet on the walls than the floor. Family connections and other good things like Sandy Campbell's <a href="http://www.workingrite.co.uk" target="_blank">Working Rite</a> keep me very favourably disposed towards Edinburgh's feisty neighbour.</p><p>Although, we talked about everything from podcasting to medja; I was struck by a couple of things. First, it's great to see enthusiasm. Secondly, we, the punters, need to support these volunteers. If I had a penny for everyone who moans about the relative poverty of the Scottish newspapers but doesn't buy one. Or the folk who got all misty eyed about Woolies but never shopped there. Well, here's the deal. You want vibrant communities, you want neighbourhoods of people you know and the wee corner shops. Then it's simple. Do your thing. Support local....fill in your own blank.</p><p>How hard could that be? In the words of Tom Peters; 'engage'.</p></div>
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    <feedburner:origLink>http://www.chrissmithonline.co.uk/chris_smith_associates/2009/08/engage.html</feedburner:origLink></entry>
    <entry>
        <title>1 2 1 marketing is coming back.</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/typepad/chrissmithassociates/chris_smith_associates/~3/ET3g4eOopXI/1-2-1-marketing-is-coming-back.html" />
        <link rel="replies" type="text/html" href="http://www.chrissmithonline.co.uk/chris_smith_associates/2009/08/1-2-1-marketing-is-coming-back.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-6a00d8341c5b0b53ef01157256755e970b</id>
        <published>2009-08-03T18:47:03+01:00</published>
        <updated>2009-08-03T18:47:03+01:00</updated>
        <summary>Well actually, it isn't. For a variety of good reasons, this 90s phenomena isn't going to rejoin the lexicon of marketing jargon. That's great, because things have moved on. We are now convinced 'communities of interest' and social media will...</summary>
        <author>
            <name>Chris Smith</name>
        </author>
        
        
<content type="xhtml" xml:lang="en-GB" xml:base="http://www.chrissmithonline.co.uk/chris_smith_associates/">
<div xmlns="http://www.w3.org/1999/xhtml"><p>Well actually, it isn't. For a variety of good reasons, this 90s phenomena isn't going to rejoin the lexicon of marketing jargon. That's great, because things have moved on. We are now convinced 'communities of interest' and social media will be the way to go. And, in 3 years time, there will be another new 'next best thing'. Another way of heading the target market with the appropriate dynamite method of releasing value.</p><br /><div>The secret is to accept the inevitability of evolution, embrace the new and let go of the old. My advice; 'constant change is here to stay.'</div></div>
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    <feedburner:origLink>http://www.chrissmithonline.co.uk/chris_smith_associates/2009/08/1-2-1-marketing-is-coming-back.html</feedburner:origLink></entry>
    <entry>
        <title>Current projects coming to an end...</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/typepad/chrissmithassociates/chris_smith_associates/~3/fBiIoYimJdQ/current-projects-coming-to-an-end.html" />
        <link rel="replies" type="text/html" href="http://www.chrissmithonline.co.uk/chris_smith_associates/2009/07/current-projects-coming-to-an-end.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-6a00d8341c5b0b53ef01157245dff0970b</id>
        <published>2009-07-29T16:23:13+01:00</published>
        <updated>2009-07-29T16:23:13+01:00</updated>
        <summary>It's been quite a year so far and things have quietened down. Some contracts have come to an end and others are changing. Blairgowrie High School has come to the last podcast and it was great fun to see a...</summary>
        <author>
            <name>Chris Smith</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Current Projects" />
        
        
<content type="xhtml" xml:lang="en-GB" xml:base="http://www.chrissmithonline.co.uk/chris_smith_associates/">
<div xmlns="http://www.w3.org/1999/xhtml"><a style="float: left; " href="http://www.chrissmithonline.co.uk/.a/6a00d8341c5b0b53ef0115715182eb970c-pi"><img class="at-xid-6a00d8341c5b0b53ef0115715182eb970c " alt="CIMG0097" title="CIMG0097" src="http://www.chrissmithonline.co.uk/.a/6a00d8341c5b0b53ef0115715182eb970c-120pi" border="0" style="margin-top: 7px; margin-right: 7px; margin-bottom: 7px; margin-left: 7px; " /></a><p>It's been quite a year so far and things have quietened down. Some contracts have come to an end and others are changing. Blairgowrie High School has come to the last podcast and it was great fun to see a bunch of confident young people holding the recorders. Glasgow Caledonian University is slowing down for the summer and very pleased with a whole slew of excellent students and support staff talking up a storm.</p><p>On a less happy note, Riddoch Questions on BBC Radio Scotland is coming to an end and I have really enjoyed the challenge of working with that team. The blogs and podcasts have always been interesting and the audience always seemed to appreciate all of our efforts. But, as one door closes, another one opens.</p><p>I have been talking to a whole series of new potential clients for all sorts of things; from scripts to films. As you can see from the photograph, I've made the big investment in the florid writer's shirt.</p></div>
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    <feedburner:origLink>http://www.chrissmithonline.co.uk/chris_smith_associates/2009/07/current-projects-coming-to-an-end.html</feedburner:origLink></entry>
    <entry>
        <title>Stripping a message down to its bare essentials</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/typepad/chrissmithassociates/chris_smith_associates/~3/h6AjecDAA-o/stripping-a-message-down-to-its-bare-essentials.html" />
        <link rel="replies" type="text/html" href="http://www.chrissmithonline.co.uk/chris_smith_associates/2009/06/stripping-a-message-down-to-its-bare-essentials.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-6a00d8341c5b0b53ef0115718f04a6970b</id>
        <published>2009-06-30T13:40:12+01:00</published>
        <updated>2009-06-30T13:40:12+01:00</updated>
        <summary>Found this great example of a familiar message delivered with a whole new twist. I love the sense of humour about the whole production.</summary>
        <author>
            <name>Chris Smith</name>
        </author>
        
        
<content type="html" xml:lang="en-GB" xml:base="http://www.chrissmithonline.co.uk/chris_smith_associates/">
&lt;div xmlns="http://www.w3.org/1999/xhtml"&gt;&lt;p&gt;Found this great example of a familiar message delivered with a whole new twist. I love the sense of humour about the whole production.&lt;/p&gt;
&lt;object width="560" height="340"&gt;&lt;param name="movie" value="http://www.youtube.com/v/7-Mq9HAE62Y&amp;hl=en&amp;fs=1&amp;"&gt;&lt;/param&gt;&lt;param name="allowFullScreen" value="true"&gt;&lt;/param&gt;&lt;param name="allowscriptaccess" value="always"&gt;&lt;/param&gt;&lt;embed src="http://www.youtube.com/v/7-Mq9HAE62Y&amp;hl=en&amp;fs=1&amp;" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="560" height="340"&gt;&lt;/embed&gt;&lt;/object&gt;&lt;/div&gt;
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    <feedburner:origLink>http://www.chrissmithonline.co.uk/chris_smith_associates/2009/06/stripping-a-message-down-to-its-bare-essentials.html</feedburner:origLink></entry>
    <entry>
        <title>More Creative Dundee</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/typepad/chrissmithassociates/chris_smith_associates/~3/7ZIP2CKOxdg/more-creative-dundee.html" />
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        <id>tag:typepad.com,2003:post-67408385</id>
        <published>2009-05-29T16:38:59+01:00</published>
        <updated>2009-05-29T16:38:59+01:00</updated>
        <summary>Some new podcasts went up at Creative Dundee - it's always a pleasure to meet enthusiastic creative people and there you have three good examples. Their new book promises to be a great read. The previous volume "Roots" lasted in...</summary>
        <author>
            <name>Chris Smith</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Current Projects" />
        
        
<content type="xhtml" xml:lang="en-GB" xml:base="http://www.chrissmithonline.co.uk/chris_smith_associates/">
<div xmlns="http://www.w3.org/1999/xhtml"><p><a href="http://www.chrissmithonline.co.uk/.a/6a00d8341c5b0b53ef01156fba6f74970c-pi" style="float: left;"><img alt="Front Cover" class="at-xid-6a00d8341c5b0b53ef01156fba6f74970c " src="http://www.chrissmithonline.co.uk/.a/6a00d8341c5b0b53ef01156fba6f74970c-120wi" style="margin: 0px 5px 5px 0px;" /></a> Some new podcasts went up at <a href="http://www.creativedundee.com" target="_blank">Creative Dundee</a> - it's always a pleasure to meet enthusiastic creative people and there you have three good examples. Their new book promises to be a great read. The previous volume "Roots" lasted in the house for a week before I gave it away. I ended up buying 5 copies and pressing it into the hands of friends and family - it was that good.</p><br /><div>Equally, it's good to know Esther Read is out there stirring writers up and pushing into print. Living with a published author, I can appreciate  the value of a calm encouraging voice in the creative process and Esther does wonders. Chalk another one up for Dundee.</div></div>
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