<?xml version="1.0" encoding="UTF-8"?>
<?xml-stylesheet type="text/xsl" media="screen" href="/~d/styles/rss2full.xsl"?><?xml-stylesheet type="text/css" media="screen" href="http://feeds.feedburner.com/~d/styles/itemcontent.css"?><rss xmlns:media="http://search.yahoo.com/mrss/" xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" xmlns:feedburner="http://rssnamespace.org/feedburner/ext/1.0" version="2.0"><channel><title>Rolling Rocks Downhill</title><link>http://www.rollingrocksdownhill.com/</link><atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="self" type="application/rss+xml" href="http://feeds.feedburner.com/typepad/clarkeching/rrd" /><description>By Clarke Ching 
A business novel about making more money through software development
</description><language>en</language><lastBuildDate>Thu, 12 Jun 2008 07:12:45 PDT</lastBuildDate><generator>TypePad http://www.typepad.com/</generator><feedburner:info uri="typepad/clarkeching/rrd" /><atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="hub" href="http://pubsubhubbub.appspot.com/" /><media:keywords>goldratt,rolling,rocks,downhill,clarke,ching,agile</media:keywords><itunes:owner><itunes:email>clarke.ching@gmail.com</itunes:email><itunes:name>Clarke Ching</itunes:name></itunes:owner><itunes:author>Clarke Ching</itunes:author><itunes:explicit>no</itunes:explicit><itunes:keywords>goldratt,rolling,rocks,downhill,clarke,ching,agile</itunes:keywords><itunes:subtitle>Rolling Rocksdownhill podcast</itunes:subtitle><itunes:summary>Clarke Ching reading his business novel "Rolling Rocks Downhill" and trying to convert people to EverydayAgile ...</itunes:summary><item><title>Chapter 5 of Rolling Rocks Downhill podcast</title><link>http://feedproxy.google.com/~r/typepad/clarkeching/rrd/~3/SlVTTzQGEAs/chapter-5-of-ro.html</link><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">clarke.ching@gmail.com (Clarke Ching)</dc:creator><pubDate>Thu, 12 Jun 2008 07:12:45 PDT</pubDate><guid isPermaLink="false">tag:typepad.com,2003:post-51245080</guid><content:encoded xmlns:content="http://purl.org/rss/1.0/modules/content/"><![CDATA[<p><a href="http://media.libsyn.com/media/clarkeching/RollingRocksDownhill_Chapter_5.mp3">http://media.libsyn.com/media/clarkeching/RollingRocksDownhill_Chapter_5.mp3</a></p>]]></content:encoded><description>http://media.libsyn.com/media/clarkeching/RollingRocksDownhill_Chapter_5.mp3</description><enclosure url="http://media.libsyn.com/media/clarkeching/RollingRocksDownhill_Chapter_5.mp3" length="4513457" type="audio/mpeg" /><media:content url="http://media.libsyn.com/media/clarkeching/RollingRocksDownhill_Chapter_5.mp3" fileSize="4513457" type="audio/mpeg" /><itunes:explicit>no</itunes:explicit><itunes:subtitle>http://media.libsyn.com/media/clarkeching/RollingRocksDownhill_Chapter_5.mp3</itunes:subtitle><itunes:author>Clarke Ching</itunes:author><itunes:summary>http://media.libsyn.com/media/clarkeching/RollingRocksDownhill_Chapter_5.mp3</itunes:summary><itunes:keywords>goldratt,rolling,rocks,downhill,clarke,ching,agile</itunes:keywords><feedburner:origLink>http://www.rollingrocksdownhill.com/2008/06/chapter-5-of-ro.html</feedburner:origLink></item><item><title>Chapter 4 of Rolling Rocksdownhil - outloud</title><link>http://feedproxy.google.com/~r/typepad/clarkeching/rrd/~3/tzio99YNTVM/chapter-4-of-ro.html</link><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">clarke.ching@gmail.com (Clarke Ching)</dc:creator><pubDate>Tue, 03 Jun 2008 03:28:52 PDT</pubDate><guid isPermaLink="false">tag:typepad.com,2003:post-50755202</guid><content:encoded xmlns:content="http://purl.org/rss/1.0/modules/content/"><![CDATA[<p><a href="http://media.libsyn.com/media/clarkeching/RollingRocksDownhill_Chapter_4.mp3">http://media.libsyn.com/media/clarkeching/RollingRocksDownhill_Chapter_4.mp3<br></a></p>]]></content:encoded><description>http://media.libsyn.com/media/clarkeching/RollingRocksDownhill_Chapter_4.mp3</description><enclosure url="http://media.libsyn.com/media/clarkeching/RollingRocksDownhill_Chapter_4.mp3" length="5347912" type="audio/mpeg" /><media:content url="http://media.libsyn.com/media/clarkeching/RollingRocksDownhill_Chapter_4.mp3" fileSize="5347912" type="audio/mpeg" /><itunes:explicit>no</itunes:explicit><itunes:subtitle>http://media.libsyn.com/media/clarkeching/RollingRocksDownhill_Chapter_4.mp3</itunes:subtitle><itunes:author>Clarke Ching</itunes:author><itunes:summary>http://media.libsyn.com/media/clarkeching/RollingRocksDownhill_Chapter_4.mp3</itunes:summary><itunes:keywords>goldratt,rolling,rocks,downhill,clarke,ching,agile</itunes:keywords><feedburner:origLink>http://www.rollingrocksdownhill.com/2008/06/chapter-4-of-ro.html</feedburner:origLink></item><item><title>Chapter 3 podcast</title><link>http://feedproxy.google.com/~r/typepad/clarkeching/rrd/~3/HalevUxn46U/chapter-3-podca.html</link><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">clarke.ching@gmail.com (Clarke Ching)</dc:creator><pubDate>Fri, 23 May 2008 07:30:19 PDT</pubDate><guid isPermaLink="false">tag:typepad.com,2003:post-50307468</guid><content:encoded xmlns:content="http://purl.org/rss/1.0/modules/content/"><![CDATA[<div xmlns="http://www.w3.org/1999/xhtml"><p>Chapter 3 is here!</p>

<p><a href="http://media.libsyn.com/media/clarkeching/RollingRocksDownhill_Chapter_3.mp3">http://media.libsyn.com/media/clarkeching/RollingRocksDownhill_Chapter_3.mp3</a></p></div>]]></content:encoded><description>Chapter 3 is here! http://media.libsyn.com/media/clarkeching/RollingRocksDownhill_Chapter_3.mp3</description><enclosure url="http://media.libsyn.com/media/clarkeching/RollingRocksDownhill_Chapter_3.mp3" length="9654481" type="audio/mpeg" /><media:content url="http://media.libsyn.com/media/clarkeching/RollingRocksDownhill_Chapter_3.mp3" fileSize="9654481" type="audio/mpeg" /><itunes:explicit>no</itunes:explicit><itunes:subtitle>Chapter 3 is here! http://media.libsyn.com/media/clarkeching/RollingRocksDownhill_Chapter_3.mp3</itunes:subtitle><itunes:author>Clarke Ching</itunes:author><itunes:summary>Chapter 3 is here! http://media.libsyn.com/media/clarkeching/RollingRocksDownhill_Chapter_3.mp3</itunes:summary><itunes:keywords>goldratt,rolling,rocks,downhill,clarke,ching,agile</itunes:keywords><feedburner:origLink>http://www.rollingrocksdownhill.com/2008/05/chapter-3-podca.html</feedburner:origLink></item><item><title>chapter 2 - podcast</title><link>http://feedproxy.google.com/~r/typepad/clarkeching/rrd/~3/t1BbOYgHUWg/chapter-2---pod.html</link><category>podcast</category><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">clarke.ching@gmail.com (Clarke Ching)</dc:creator><pubDate>Mon, 19 May 2008 09:38:59 PDT</pubDate><guid isPermaLink="false">tag:typepad.com,2003:post-50089854</guid><content:encoded xmlns:content="http://purl.org/rss/1.0/modules/content/"><![CDATA[
<div xmlns="http://www.w3.org/1999/xhtml"><p>And here's <a href="http://media.libsyn.com/media/clarkeching/RollingRocksDownhill_Chapter_2.mp3">chapter 2</a><span style="text-decoration: underline;">.</span><a href="http://www.rollingrocksdownhill.com/files/rollingrocksdownhill_chapter_2.mp3">&nbsp;</a></p><br />

</div>
]]></content:encoded><description>And here's chapter 2.</description><enclosure url="http://media.libsyn.com/media/clarkeching/RollingRocksDownhill_Chapter_2.mp3" length="11915981" type="audio/mpeg" /><media:content url="http://media.libsyn.com/media/clarkeching/RollingRocksDownhill_Chapter_2.mp3" fileSize="11915981" type="audio/mpeg" /><itunes:explicit>no</itunes:explicit><itunes:subtitle>And here's chapter 2.</itunes:subtitle><itunes:author>Clarke Ching</itunes:author><itunes:summary>And here's chapter 2.</itunes:summary><itunes:keywords>goldratt,rolling,rocks,downhill,clarke,ching,agile</itunes:keywords><feedburner:origLink>http://www.rollingrocksdownhill.com/2008/05/chapter-2---pod.html</feedburner:origLink></item><item><title>RRD Podcast - chapter 1</title><link>http://feedproxy.google.com/~r/typepad/clarkeching/rrd/~3/Keg9W0Tc5zU/rrd-podcast---c.html</link><category>podcast</category><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">clarke.ching@gmail.com (Clarke Ching)</dc:creator><pubDate>Mon, 19 May 2008 08:38:44 PDT</pubDate><guid isPermaLink="false">tag:typepad.com,2003:post-50086986</guid><content:encoded xmlns:content="http://purl.org/rss/1.0/modules/content/"><![CDATA[
<div xmlns="http://www.w3.org/1999/xhtml"><p>The book will be out later this year (I hope) on real paper thanks to the Pragmatic Programmers.</p>

<p>But in the meantime, I am about to restart my 1-chapter-at-a-time podcast of the book.&nbsp; </p>

<p>I warn you, it'll be rough - I may have a face made for radio, but my voice ... well download and listen to <a href="http://media.libsyn.com/media/clarkeching/RollingRocksDownhill_Chapter_1.mp3">chapter 1</a>.</p>

<p>I'm going to put out 3 chapters initially, then 1 a week until I've read the entire book from start to finish.&nbsp; That'll probably take a year ... or so.</p>

<p>I confess: this is the crappy, pre-professional-editing version, but it's free and it's useful, and you can listen to it rather than read it.&nbsp; Oh, and right now, it is the only free version available.</p></div>
]]></content:encoded><description>The book will be out later this year (I hope) on real paper thanks to the Pragmatic Programmers. But in the meantime, I am about to restart my 1-chapter-at-a-time podcast of the book. I warn you, it'll be rough - I may have a face made for radio, but my voice ... well download and listen to chapter 1. I'm going to put out 3 chapters initially, then 1 a week until I've read the entire book from start to finish. That'll probably take a year ... or so. I confess: this is the crappy, pre-professional-editing version, but it's free...</description><enclosure url="http://media.libsyn.com/media/clarkeching/RollingRocksDownhill_Chapter_1.mp3" length="10797403" type="audio/mpeg" /><media:content url="http://media.libsyn.com/media/clarkeching/RollingRocksDownhill_Chapter_1.mp3" fileSize="10797403" type="audio/mpeg" /><itunes:explicit>no</itunes:explicit><itunes:subtitle>The book will be out later this year (I hope) on real paper thanks to the Pragmatic Programmers. But in the meantime, I am about to restart my 1-chapter-at-a-time podcast of the book. I warn you, it'll be rough - I may have a face made for radio, but my v</itunes:subtitle><itunes:author>Clarke Ching</itunes:author><itunes:summary>The book will be out later this year (I hope) on real paper thanks to the Pragmatic Programmers. But in the meantime, I am about to restart my 1-chapter-at-a-time podcast of the book. I warn you, it'll be rough - I may have a face made for radio, but my voice ... well download and listen to chapter 1. I'm going to put out 3 chapters initially, then 1 a week until I've read the entire book from start to finish. That'll probably take a year ... or so. I confess: this is the crappy, pre-professional-editing version, but it's free...</itunes:summary><itunes:keywords>goldratt,rolling,rocks,downhill,clarke,ching,agile</itunes:keywords><feedburner:origLink>http://www.rollingrocksdownhill.com/2008/05/rrd-podcast---c.html</feedburner:origLink></item><item><title>no more drafts</title><link>http://feedproxy.google.com/~r/typepad/clarkeching/rrd/~3/BBakSo-qwZs/no-more-drafts.html</link><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">clarke.ching@gmail.com (Clarke Ching)</dc:creator><pubDate>Fri, 09 May 2008 04:06:02 PDT</pubDate><guid isPermaLink="false">tag:typepad.com,2003:post-49622206</guid><content:encoded xmlns:content="http://purl.org/rss/1.0/modules/content/"><![CDATA[
<div xmlns="http://www.w3.org/1999/xhtml"><p>My apologies but I've signed a publishing deal which means that I can no longer give away draft copies.</p>&nbsp; &nbsp;&nbsp; &nbsp; </div>
]]></content:encoded><description>My apologies but I've signed a publishing deal which means that I can no longer give away draft copies.</description><feedburner:origLink>http://www.rollingrocksdownhill.com/2008/05/no-more-drafts.html</feedburner:origLink></item><item><title>ready for editing</title><link>http://feedproxy.google.com/~r/typepad/clarkeching/rrd/~3/iFlE7PI545M/ready-for-editi.html</link><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">clarke.ching@gmail.com (Clarke Ching)</dc:creator><pubDate>Mon, 31 Mar 2008 01:38:13 PDT</pubDate><guid isPermaLink="false">tag:typepad.com,2003:post-47754134</guid><content:encoded xmlns:content="http://purl.org/rss/1.0/modules/content/"><![CDATA[
<div xmlns="http://www.w3.org/1999/xhtml"><p>Okay ... the book is ready for editing.&nbsp; Take a look <a href="http://www.clarkeching.com/2008/03/rollingrocksdow.html">here</a> if you'd like a copy.<br /><a href="http://clarkeching.blogs.com/.shared/image.html?/photos/uncategorized/2008/03/31/polishrocks.jpg" onclick="window.open(this.href, '_blank', 'width=800,height=795,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0'); return false"><img border="0" alt="Polishrocks" title="Polishrocks" src="http://www.rollingrocksdownhill.com/images/2008/03/31/polishrocks.jpg" style="margin: 0px 5px 5px 0px; float: left; width: 168px; height: 166px;" /></a>
</p></div>
]]></content:encoded><description>Okay ... the book is ready for editing. Take a look here if you'd like a copy.</description><feedburner:origLink>http://www.rollingrocksdownhill.com/2008/03/ready-for-editi.html</feedburner:origLink></item><item><title>An update on my book(s)</title><link>http://feedproxy.google.com/~r/typepad/clarkeching/rrd/~3/F_ZJ4EmQfGk/an-update-on-my.html</link><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">clarke.ching@gmail.com (Clarke Ching)</dc:creator><pubDate>Tue, 27 Nov 2007 10:31:21 PST</pubDate><guid isPermaLink="false">tag:typepad.com,2003:post-42085524</guid><content:encoded xmlns:content="http://purl.org/rss/1.0/modules/content/"><![CDATA[<p>A week ago I received the following note from Tom Looy who writes the delightful <a href="http://conversationswithandrew.blogspot.com/">Conversations with Andrew blog</a> and works for <a title="http://www.tacitknowledge.com/" href="http://www.tacitknowledge.com/">tacitknowledge.com</a> in San Francisco:</p>  <blockquote>   <p>Good morning Clarke.  I just finished reading the second draft of Rolling Rocks Uphill and I have to tell you that I am thrilled with it.  I have found where the first draft aligns with where the second draft ends so I can continue the reading but I just had to get back to you to let you know how good your work is. As a business novel it is very nicely written. Just as good as Goldratt's novels.  Excellent dialog that builds the case for the evaporating clouds and excellent dialogue that shows how agile conclusions were drawn using evaporating clouds. Maybe it's because I have been doing software for so long and that I have been in so many situations like Steve's that I found your storyline very engaging.  I also have my Craig/Jonah (Matt G... ) and I am aspiring to become more Jonah like so I find your book to be coaching tool for me in becoming an Agile mentor.  </p>    <p>If I could, I'd like to make a couple suggests.  I think the second draft comes to a nice conclusion with the successful launch of the VSP product with NSSP so maybe you could wrap that up as your first novel.  As I started to read the original draft at the point where the second draft ended and found that you are introducing Prerequisite Trees, I felt like I wasn't able to take on another tool in Goldratt's Thinking Process.  Information overload (and I already quite familiar with TOC and Agile.) Maybe introduce Prerequisite Trees in a follow-up novel. My second suggestion would be to button up the second draft by cleaning up some of the typos.  I want to send the second draft to dozens of my colleagues and former customers and I would love to send them a 'finished' product.  I'd be glad to help in proofing it if you would like.</p>    <p>Thanks again for taking the time to write your book - I am really excited about it!</p> </blockquote>  <p>As it happens I had already decided to split the book in two ... but I just hadn't gotten around to it.  I was dithering until I would up my current gig.  Thanks Tom - you've inspired me to pull my finger out.</p>  <p><strong><font color="#ff0000">So, here's the official announcement.  </font></strong></p>  <p><strong>First</strong> there will be <a href="http://www.rollingRocksDownhill.com">Rolling Rocks Downhill</a> where Steve learns that <em>the physics of software development</em> dictate that it is a hell of a lot easier, more efficient, and more predictable to develop software iteratively and incrementally, learning and adapting as you go, than it is to develop software by failing to get all of the requirements and design right up front, build it, then rework it until it is (only just) good enough to ship.  Why push a big rock uphill if, instead, you can keep people happier by rolling lots of little rocks downhill?  Why work against gravity, rather than with it?</p>  <p>I am planning to take the next 2-3 months off to round out the novel with the help of an American copy editor then I will self publish.</p>  <p><strong>Second </strong>there will be the sequel <a href="http://www.RocksIntoGold.com">Rocks into Gold</a> where Steve and his colleagues discover how to sell his new discovery (by making shitloads of money for his customers), how to use it to build and rebuild trust between suppliers and customers, and how to use it in a product environment.  I also introduce the world to the NEOREJIZUM - the Japanese term for when large firms teach their software suppliers to <strong>thrill </strong>their customers by software of unprecedented quality, on time.  </p>  <p>I'm already about halfway through writing this novel, but I'll delay working on it until I finish or get sick of the first one :)</p>]]></content:encoded><description>A week ago I received the following note from Tom Looy who writes the delightful Conversations with Andrew blog and works for tacitknowledge.com in San Francisco: Good morning Clarke. I just finished reading the second draft of Rolling Rocks Uphill and I have to tell you that I am thrilled with it. I have found where the first draft aligns with where the second draft ends so I can continue the reading but I just had to get back to you to let you know how good your work is. As a business novel it is very nicely written. Just...</description><feedburner:origLink>http://www.rollingrocksdownhill.com/2007/11/an-update-on-my.html</feedburner:origLink></item><item><title>RollingRocksDownhill: 200 pages of 2nd draft available</title><link>http://feedproxy.google.com/~r/typepad/clarkeching/rrd/~3/h45I4oB-ruI/rollingrocksdow.html</link><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">clarke.ching@gmail.com (Clarke Ching)</dc:creator><pubDate>Sat, 08 Sep 2007 09:17:37 PDT</pubDate><guid isPermaLink="false">tag:typepad.com,2003:post-38637041</guid><content:encoded xmlns:content="http://purl.org/rss/1.0/modules/content/"><![CDATA[
<div xmlns="http://www.w3.org/1999/xhtml"><p>If you'd like a copy of the first 200 pages of the 2nd draft of my
business novel then send me an email to rollingrocksdownhill@gmail.com.</p>

<p>
BTW: If you are wondering, the vasectomy went fine.&nbsp; Not something I would do twice though.</p>
</div>
]]></content:encoded><description>If you'd like a copy of the first 200 pages of the 2nd draft of my business novel then send me an email to rollingrocksdownhill@gmail.com. BTW: If you are wondering, the vasectomy went fine. Not something I would do twice though.</description><feedburner:origLink>http://www.rollingrocksdownhill.com/2007/09/rollingrocksdow.html</feedburner:origLink></item><item><title>Sample chapters</title><link>http://feedproxy.google.com/~r/typepad/clarkeching/rrd/~3/VyH3njtszkI/sample_chapters.html</link><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">clarke.ching@gmail.com (Clarke Ching)</dc:creator><pubDate>Mon, 18 Jun 2007 14:43:43 PDT</pubDate><guid isPermaLink="false">tag:typepad.com,2003:post-35498548</guid><content:encoded xmlns:content="http://purl.org/rss/1.0/modules/content/"><![CDATA[<div xmlns="http://www.w3.org/1999/xhtml"><p>Here's the first 46 pages of the 2nd draft of the book: <a href="http://www.rollingrocksdownhill.com/files/rollingrocksdownhill_act_i.pdf">Download rollingrocksdownhill_act_i.pdf</a> </p>

<p>Email me if you want the rest.</p></div>]]></content:encoded><description>Here's the first 46 pages of the 2nd draft of the book: Download rollingrocksdownhill_act_i.pdf Email me if you want the rest.</description><enclosure url="http://www.rollingrocksdownhill.com/files/rollingrocksdownhill_act_i.pdf" length="485292" type="application/pdf" /><media:content url="http://www.rollingrocksdownhill.com/files/rollingrocksdownhill_act_i.pdf" fileSize="485292" type="application/pdf" /><itunes:explicit>no</itunes:explicit><itunes:subtitle>Here's the first 46 pages of the 2nd draft of the book: Download rollingrocksdownhill_act_i.pdf Email me if you want the rest.</itunes:subtitle><itunes:author>Clarke Ching</itunes:author><itunes:summary>Here's the first 46 pages of the 2nd draft of the book: Download rollingrocksdownhill_act_i.pdf Email me if you want the rest.</itunes:summary><itunes:keywords>goldratt,rolling,rocks,downhill,clarke,ching,agile</itunes:keywords><feedburner:origLink>http://www.rollingrocksdownhill.com/2007/06/sample_chapters.html</feedburner:origLink></item><item><title>Trust - another 8 chapters</title><link>http://feedproxy.google.com/~r/typepad/clarkeching/rrd/~3/2uZGS9aH1IY/trust_another_8.html</link><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">clarke.ching@gmail.com (Clarke Ching)</dc:creator><pubDate>Thu, 12 Apr 2007 15:26:21 PDT</pubDate><guid isPermaLink="false">tag:typepad.com,2003:post-32835746</guid><content:encoded xmlns:content="http://purl.org/rss/1.0/modules/content/"><![CDATA[
<div xmlns="http://www.w3.org/1999/xhtml"><p><span style="color: #0033cc;"><strong><span style="font-size: 1.2em;"><em>I never made promises lightly<br />
And there have been some that I’ve broken<br />
But I swear in the days still left<br />
Well walk in the fields of gold</em><br />Sting, “Fields of Gold”</span></strong><br /></span>

<br />I originally thought this book was about building software but I've
come to realise over the last couple of years that, more than anything,
it's about building trust by making promises that matter,then keeping
them. </p>

<p>---</p>

<p>I've just finished another 8 chapters, or 13.5K words of Rolling
Rocks
Dowhill, bringing the total to 112,000 words.&nbsp; Something I'm suddenly
feeling very proud of.&nbsp; Thanks for all the kind feedback you've been
sending me - you've no idea how much it means to me.&nbsp; Writing this
stuff is hard work and it takes a huge amount of my time - I would have
given up already if it weren't for the feedback.&nbsp; So thanks!</p>

<p>I've not been as thorough with the editing off the latest chapters
because I can see the finish line now and I desperately want to finish
this draft so that I can start my rewrite.</p>

<p>In this Steve learns more about the loop.&nbsp; He learns more
about trust.&nbsp; About marketing.&nbsp; About a fantastic little tool called
the net promoter score.&nbsp; Oh, and he comes up with a rather cunning
plan, which means that the book eventually ends in a completely
different way to what I expected.&nbsp; And what about Mark's little secret?&nbsp; </p>

<p>Email me at <a href="mailto://RollingRocksDownhill@gmail.com/">RollingRocksDownhill@Gmail.com</a>
and I'll send you a link to the latest pdf.&nbsp; Now that I can clearly see
the finish line, I've decided that I will no longer publish the latest
drafts on line.&nbsp; Why? Because the anxious author wants to know how many
people are interested in reading his book. If only 3 people reply ...
then I may just give up :) That's all.&nbsp; I won't spam you, but I will
send you updates of the book as I release them.&nbsp; I'll continue to
announce updates via this blog, but you'll have to be on the mailing
list to receive the pdfs as I publish them.&nbsp; <span style="font-size: 0.6em;"><span style="font-size: 12pt; font-family: &quot;Trebuchet MS&quot;,&quot;sans-serif&quot;;"><br /></span></span></p></div>
]]></content:encoded><description>I never made promises lightly And there have been some that I’ve broken But I swear in the days still left Well walk in the fields of gold Sting, “Fields of Gold” I originally thought this book was about building software but I've come to realise over the last couple of years that, more than anything, it's about building trust by making promises that matter,then keeping them. --- I've just finished another 8 chapters, or 13.5K words of Rolling Rocks Dowhill, bringing the total to 112,000 words. Something I'm suddenly feeling very proud of. Thanks for all the kind feedback...</description><feedburner:origLink>http://www.rollingrocksdownhill.com/2007/04/trust_another_8.html</feedburner:origLink></item><media:credit role="author">Clarke Ching</media:credit><media:rating>nonadult</media:rating><media:description type="plain">Rolling Rocksdownhill podcast</media:description></channel></rss>
