Posted via web from Allan Jenkins

Posted via web from Allan Jenkins

• Facebook's Big Changes: Action Items for Marketers - Advertising Age - DigitalNext
  Facebook's latest round of updates announced this week will affect everyone: marketers, developers, publishers, consumers and anyone else remotely connected to their site and platform. And some of the changes will especially impact marketers.
  (tags: facebook marketing media social web2.0 social_media socialmedia)
• Is Facebook Getting Uncool for 18-24s?
  adweek/photos/stylus/114258-Online.jpg In its early days, social-networking site Facebook was propelled to popularity by a college-age crowd that sought it out as an exclusive sanctuary in which to connect with their peers. For that market, it was an attractive alternative to sites deemed to have lost their cool -- like MySpace, which had become a haven for pre-teens and high schoolers. Now, it seems, Facebook might be suffering a similar migration. According to comScore, as it has gained a broader audience, the older teens and twentysomethings that drove Facebook's initial popularity are using it less
  (tags: facebook socialmedia marketing statistics trends demographics networking)

• Cloud computing made simple | NevilleHobson.com
  If you’re trying to understand technical concepts such as cloud computing, a resource like Wikipedia is helpful in explaining what it is. Yet even Wikipedia’s explanation is difficult for some people to easily grasp. That’s where Lee Lefever enters the picture with the latest in his CommonCraft tech video series – Cloud Computing in Plain English.
  (tags: commoncraft cloud_computing socialmedia social_media)
• The Next Big Trend? It's All About Curation - The Steve Rubel Lifestream
  Facebook and Twitter lists are one level of curation. However, there are others. Posterous and Tumblr are fantastic platforms for soliciting contributions from groups of people around a shared interest. And they're platforms that will enable all of us to curate together.
  (tags: trends curation socialmedia social_media posterous)

• How Do You Measure the ROI of Social Media? You Don't.
  Earlier this week HubSpot sponsored the 10th Boston Social Media Breakfast. About 100 people showed up to for a lively discussion with Andrew McAfee of Harvard Business School, Matt Culter of Visible Measures and HubSpot CEO, Brian Halligan.
  (tags: so marketing media social socialmedia roi)
• The internet is killing storytelling | Ben Macintyre - Times Online
  The internet, while it communicates so much information so very effectively, does not really “do” narrative. The blog is a soap box, not a story. Facebook is a place for tell-tales perhaps, but not for telling tales. The long-form narrative still does sit easily on the screen, although the e-reader is slowly edging into the mainstream. Very few stories of more than 1,000 words achieve viral status on the internet. Meanwhile, a generation is tuned, increasingly and sometimes exclusively, to the cacophony of interactive chatter and noise, exciting and fast moving but plethoric and ephemeral. The internet is there for snacking, grazing and tasting, not for the full, six-course feast that is nourishing narrative. The consequence is an anorexic form of culture.
  (tags: storytelling internet writing culture socialmedia media reading)

• What the hell is up with technorati
  Despite a wealth of channels for searching the blogosphere, Technorati remains important because it’s the only tool that offers a clue about the reputation and influence of each blog. By evaluating a number of factors, including inbound links on a rolling six-month basis, Technorati is able to assign a rank and an authority level for each blog. When identifying bloggers for outreach, these metrics have proven invaluable. You can’t find anything comparable on any other blog search engine, including the popular Google Blogsearch. But like any tool, Technorati’s usefulness vanishes if it’s broken. And Technorati has been broken in a big way for some time. What’s more, they don’t seem to be very interested in fixing it.
  (tags: technorati influence fail)
• Proposed cookies law is an ass — NevilleHobson.com
  “Breathtakingly stupid” are the words used by Struan Robertson, editor of Out-Law.com, in a post describing a new law that demands consent to cookies that will be in force across the European Union within 18 months.
  (tags: cookies eu privacy absurdity)

• Six Social Media Trends for 2010 - Conversation Starter - HarvardBusiness.org
  In 2009 we saw exponential growth of social media. According to Nielsen Online, Twitter alone grew 1,382% year-over-year in February, registering a total of just more than 7 million unique visitors in the US for the month. Meanwhile, Facebook continued to outpace MySpace. So what could social media look like in 2010? In 2010, social media will get even more popular, more mobile, and more exclusive — at least, that's my guess. What are the near-term trends we could see as soon as next year? In no particular order:
  (tags: socialmedia trends social socialnetworking media business marketing mobile 2010)

• Top Ten Best Visualization Tools for Social Media, Blogosphere, Internet & News | InventorSpot
  Art, maps,imagery and graphs add context and a visual component to numbers, locations, and information. With as much influx of data we contend with on a daily basis, visualization tools allows our brains to take a rest while perceiving content in a different light. In essence, visualization allows us to stop and smell the pixels, in spite of the fact we might learn a few things along the way.
  (tags: visualization socialmedia tools twitter statistics facebook data)
• Scamville: The Social Gaming Ecosystem Of Hell
  big social gaming companies are making hundreds of millions of dollars in revenue on Facebook and MySpace through games like Farmville and Mobsters. Major media can’t stop applauding the companies long enough to understand what’s really going on with these games. The real story isn’t the business success of these startups. It’s the completely unethical way that they are going about achieving that success.
  (tags: facebook games scam socialmedia advertising)
• HOW TO: Use Twitter Lists
  The just-launched Twitter Lists feature is a new way to organize the people you’re following on Twitter, or find new people. In actuality, though, Twitter Lists are Twitter’s long awaited “groups” feature. They offer a way for you to bunch together other users on Twitter into groups so that you can get an overview of what they’re up to. That’s because Lists aren’t just static listings of users, but rather curated Twitter streams of the latest tweets from a specified set of users. In other words, you can create a list that groups together people for whatever reason (the members of your family, for example), and then you can get a snapshot of the things those users are saying by viewing that list’s page, which includes a complete tweet stream for everyone on the list. Lists allow you to organize the people you’re following into groups, and they even allow you to include people you’re not following.
  (tags: twitter howto socialmedia tools twitterlists tutorial lists)

• One in Five Americans Now a Tweeter
  Nearly one in five (19%) online Americans now uses Twitter or a similar service to post and share updates about themselves, or to see updates about others, according to the latest survey data from the Pew Internet & American Life Project. This figure represents a significant increase over previous surveys that reported on Twitter use. Research in in December 2008 and April 2009 from Pew found that only 11% of internet users preported using a status-update service, while a similar study by Harris Interactive in March/April of 2009 found that number to be even lower, at 5%.
  (tags: twitter socialmedia social media pewinternet)
• A Graphic History of Newspaper Circulation Over the Last Two Decades | The Awl
  Every six months, the Audit Bureau of Circulations releases data about newspapers and how many people subscribe to them. And then everyone writes a story about how some newspapers declined some amount over the year previous. Well, that's no way to look at data! It's confusing—and it obscures larger trends. So we've taken chunks of data for the major newspapers, going back to 1990, and graphed it, so you can see what's actually happened to newspaper circulation. (We excluded USA Today, because we don't care about it. If you're in a hotel? You're reading it now. That's nice.)
  (tags: newspapers media news journalism circulation business visualization history)
• The world in 2015 according to Google — NevilleHobson.com
  What will the future look like in five years’ time? That’s in 2015, the year of the next-but-one Rugby World Cup (a fact) and the end of the fourth estate (a prediction). It’s also the year of some predicted cool technologies as already experienced by Marty McFly. A little more real-world influenced, Google CEO Eric Schmidt has some down-to-earth predictions for the next five years which he discussed during a 45-minute interview at the Gartner Symposium/ITxpo 2009 last week.
  (tags: blog google ericschmidt communication trends mooreslaw)
• Scandinavian Airlines 2D code mobile boarding passes - SAS go fully paperless
  The SAS mobile initiatives are a good example of how mobile marketing is more than just 'banners on a different screen.' Mobile should be seen as an enabler and there are great opportunities to harness mobile to improve customer experience. Full mobile check-in is a good example of this - making life easier for passengers and streamlining process for the airline at the airport.
  (tags: sas scandinavian qr 2d quickcode mobile airlines)

• Ruud Hein »  Why Geocities Closes: We Dont Need No Stinking Web Sites
  There are, I believe, two reasons why the Geocities model failed in popularity. And I say Geocities but I could also say Blogger or LiveJournal& One, we dont want to built web sites, easy page makers or not. Making new pages, figuring out where or how to add them to the navigation not cool. Two, audience. Family and friends we proudly told about our site came once. Then the incentive was gone and they didnt come anymore.
  (tags: geocitics social_media socialmedia facebook twitter)