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    <title>Oz Analytics</title>
    
    <link rel="alternate" type="text/html" href="http://analytics.typepad.com/oz-analytics/" />
    <id>tag:typepad.com,2003:weblog-1870045</id>
    <updated>2013-05-09T10:02:25+10:00</updated>
    <subtitle>Analytics and Information Management from the Pacific Rim</subtitle>
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        <title>Changing Tack</title>
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        <id>tag:typepad.com,2003:post-6a01157080889a970b01901bf26e6f970b</id>
        <published>2013-05-09T10:02:25+10:00</published>
        <updated>2013-05-09T11:54:59+10:00</updated>
        <summary>My 2 regular readers (thanks mum and dad!) may have noticed that the frequency of my posts has dropped dramatically since 2012. There was a reason for this - beyond my strongly held opinion that those who have nothing sensible to say should simply shut-up. That reason was/is that I have been starting a new venture and the 'stealth mode' has lasted a lot longer than I expected. In 2012 I suffered an information crisis and I suspected that I was not alone. The crisis arrived because I was being increasingly overwhelmed with information and most of the information swamping me was not on the web. Instead it was in the form of documents and email. I pride myself as being pretty well organised with effective email filters in place and an organised corpus of professional and personal knowledge approaching 1,000,000 objects. Mostly documents of one sort or another. I was quietly proud of my knowledge management skills but after pride cometh the fall - and in 2012 that's what happened. Let me explain how it happened and I hope the story will resonate with you. As a serial entrepreneur and corporate analyst, I have a broad range of professional interests. These range from all aspects of analytics and information management, and broaden out into general management and IT. I am also a bit of a pack rat and if I come across some information that looks useful I store it. For those interested, my tools of choice are Mac OSX, HoudahSpot, DevonAgent and Devonthink. So over the last 20 years I have built up a very useful corpus of knowledge. By 2011 however I was becoming increasingly frustrated by my inability to effectively use this corpus in my daily work. Each day I need to deal with the usually pile of emails and read/respond to/create multiple documents. This presented the following problems: Identifying and dealing with those emails and documents that I had to. Ignoring the rest. Locating past knowledge/information that would help me to deal effectively with the day's emails and documents. So the problems were pretty much at the core of what I do. If only there was a way for me to more efficiently decide whether-or-not a long email or document was worth me reading. Then, when I needed to make a decision or give advice, how could I tap into my corpus of knowledge? These are the problems solved by my new venture Six Degrees Of Data. Six Degrees Of Data is building Apps and web services that we hope turn the web on its head. Our first product will launch later this year. It is called Bridger and is an App and Web Service that intelligently evaluates, summarizes and links your documents to trusted sources on the web. Bridger is a research assistant for busy people suffering from information overload. We are trying to release the value currently locked inside documents because despite the phenomenal growth of the internet, 80% of the new information...</summary>
        <author>
            <name>OzAnalytics</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Analytics" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Decision Support" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Google" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Knowledge Management" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Mashup" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Open Source" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Search" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Self-service Analytics" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Social Networking" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Statistical Analysis" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Twitter" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Visualisation" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Web 2.0" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Web/Tech" />
        
        
<content type="xhtml" xml:lang="en-AU" xml:base="http://analytics.typepad.com/oz-analytics/"><div xmlns="http://www.w3.org/1999/xhtml"><p>My 2 regular readers (thanks mum and dad!) may have noticed that the frequency of my posts has dropped dramatically since 2012. There was a reason for this - beyond my strongly held opinion that those who have nothing sensible to say should simply shut-up. That reason was/is that I have been starting a new venture and the 'stealth mode' has lasted a lot longer than I expected.</p>
<p>In 2012 I suffered an information crisis and I suspected that I was not alone. The crisis arrived because I was being increasingly overwhelmed with information and most of the information swamping me was not on the web. Instead it was in the form of documents and email. I pride myself as being pretty well organised with effective email filters in place and an organised corpus of professional and personal knowledge approaching 1,000,000 objects. Mostly documents of one sort or another.</p>
<p>I was quietly proud of my knowledge management skills but after pride cometh the fall - and in 2012 that's what happened. Let me explain how it happened and I hope the story will resonate with you.</p>
<p> As a serial entrepreneur and corporate analyst, I have a broad range of professional interests. These range from all aspects of analytics and information management, and broaden out into general management and IT. I am also a bit of a pack rat and if I come across some information that looks useful I store it. For those interested, my tools of choice are <a href="http://www.apple.com/au/osx/" target="_blank">Mac OSX</a>, <a href="http://houdah.com/houdahSpot/" target="_blank">HoudahSpot</a>, <a href="http://www.devontechnologies.com/products/devonagent/devonagent-pro.html" target="_blank">DevonAgent </a>and <a href="http://www.devontechnologies.com/products/devonthink/devonthink-pro-office.html" target="_blank">Devonthink</a>.</p>
<p>So over the last 20 years I have built up a very useful corpus of knowledge. By 2011 however I was becoming increasingly frustrated by my inability to effectively use this corpus in my daily work. Each day I need to deal with the usually pile of emails and read/respond to/create multiple documents. This presented the following problems:</p>
<ol>
<li>Identifying and dealing with those emails and documents that I had to.</li>
<li>Ignoring the rest.</li>
<li>Locating past knowledge/information that would help me to deal effectively with the day's emails and documents.</li>
</ol>
<p>So the problems were pretty much at the core of what I do.</p>
<p>If only there was a way for me to more efficiently decide whether-or-not a long email or document was worth me reading. Then, when I needed to make a decision or give advice, how could I tap into my corpus of knowledge?</p>
<p>These are the problems solved by my new venture Six Degrees Of Data.</p>
<p>Six Degrees Of Data is building Apps and web services that we hope turn the web on its head. Our first product will launch later this year. It is called Bridger and is an App and Web Service that intelligently evaluates, summarizes and links your documents to trusted sources on the web.</p>
<p>Bridger is a research assistant for busy people suffering from information overload.</p>
<p>We are trying to release the value currently locked inside documents because despite the phenomenal growth of the internet, 80% of the new information created each year is still unstructured – in other words it is text, graphics and video contained in things like documents, emails, Facebook shares, web pages and tweets, etc. This unstructured information is poorly integrated with the world wide web. Even if they are published to a web site, they have remained isolated islands of information – until now.</p>
<p>Within the last five years, the size of the average web page has more than tripled, and the number of external objects has more than doubled. The average web page is now 1 MB and growing at over 20% each year. Today the average web page has about 10 links and 600 words. So it is reasonable to say that less than 2% of the content is hyperlinked to something else.</p>
<p>Your documents often contain only a single link (or less) and many more words than a web page.</p>
<p>If you are lucky, there is a single bridge (hyperlink) from the web to your document. Think of your documents as information that is connected to the web superhighway only via an off-ramp. You can find published documents easily enough because published documents are indexed by the likes of Google and Bing. But what you can’t do is start from your document and get easily back onto the web in an intelligent way.</p>
<p>That’s why we see the current web-document world as a one-way off-ramp.</p>
<p>Bridger builds you an internet on-ramp for all of your documents – whether they are published on the web or not. This is how we can release the untapped value of the 80%.</p>
<p>How do we do this? Well, it’s pretty complicated technically but the good news is that you really don’t have to know about this if you don’t want to. All you need to understand is that Bridger takes your isolated documents, emails, etc. and automatically links them to over 50 billion trusted additional sources of information on the world wide web.</p>
<p>Drop a document on to the Bridger app and it will instantly tell you what the document is about and give you concise profiles of all the relevant people, organizations, places, technologies and more.</p>
<p>Your document is magically transformed into a fully integrated web body of knowledge.</p>
<p>And Bridger is the first of a stream of new products we re planning. Future areas that we will concentrate on are enriching our personal corpus' of knowledge, collaboration and sharing.</p>
<p>So my posts may remain sporadic but I hope to share more about Bridger and our journey as Six Degrees Of Data gets up and running over the coming months.</p>
<p>In the meantime, if you have a passion for the Semantic Web, Linked Open Data, URI's, sparkle and tuples, then give me a call.</p>
<p> </p><xhtml:img xmlns:xhtml="http://www.w3.org/1999/xhtml" src="http://feeds.feedburner.com/~r/typepad/daAr/~4/zrK2GFiI3RY" height="1" width="1" /></div></content>



    <feedburner:origLink>http://analytics.typepad.com/oz-analytics/2013/05/changing-tack.html</feedburner:origLink></entry>
    <entry>
        <title>Forget The Politics</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/typepad/daAr/~3/rslKBMWAgHU/forget-the-politics.html" />
        <link rel="replies" type="text/html" href="http://analytics.typepad.com/oz-analytics/2012/11/forget-the-politics.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-6a01157080889a970b017c3312911a970b</id>
        <published>2012-11-04T09:29:20+11:00</published>
        <updated>2012-11-04T09:29:20+11:00</updated>
        <summary>I read with interest this morning about the kerfuffle New York Times blogger Nate Silver is causing. A Financial Times article (subscription required) explained that Silver has been using statistical analysis to consistently predict an Obama win in the coming US elections. His FiveThirtyEight blog is now being roundly criticised by the right-wing - and the criticism is getting pretty personal. The unfortunate reality is that this "effeminate man with a soft-sounding voice” (Dean Chambers) has a pretty amazing track record of success. He started plying his trade forecasting the performance of Major League Baseball players and since 2008 has turned his attention to politics. In 2008 he correctly predicted the presidential winner of 49 out of 50 states. As a side note, the same blog (but different blogger) also correctly predicted the narrow win for the ruling Australian Labor party in 2010. As far as I can see, Silver is only guilty of using open data to make systematic and scientifically based predictions using probability theory. You can check-out his methods for yourself. I recommend his blog to anyone interested in stats and polling. TL;DR? If that's too old-school for you gen-Y twits (?), then he tweets as well. His book 'The Signal and the Noise: Why So Many Predictions Fail-but Some Don't' has just been published and I'm ordering it today. It's good to see that mathematically-based poll analysis continues to be politicised in the States. Way to go America - who needs facts?</summary>
        <author>
            <name>OzAnalytics</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Analytics" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Books" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Current Affairs" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Forecasting" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Government" />
        
        
<content type="xhtml" xml:lang="en-AU" xml:base="http://analytics.typepad.com/oz-analytics/"><div xmlns="http://www.w3.org/1999/xhtml"><p>I read with interest this morning about the kerfuffle New York Times blogger <a href="http://en.wikipedia.org/wiki/Nate_Silver" target="_self">Nate Silver</a> is causing. A <a href="http://www.ft.com/intl/cms/s/0/dc25896a-24fc-11e2-8924-00144feabdc0.html" target="_blank">Financial Times article</a> (subscription required) explained that Silver has been using statistical analysis to consistently predict an Obama win in the coming US elections. His <a href="http://fivethirtyeight.blogs.nytimes.com/">FiveThirtyEight blog</a> is now being roundly criticised by the right-wing - and the criticism is getting pretty personal.</p>
<p>The unfortunate reality is that this "effeminate man with a soft-sounding voice” (<a href="http://www.examiner.com/article/the-far-left-turns-to-nate-silver-for-wisdom-on-the-polls">Dean Chambers</a>) has a pretty amazing track record of success. He started plying his trade forecasting the performance of Major League Baseball players and since 2008 has turned his attention to politics. In 2008 he correctly predicted the presidential winner of 49 out of 50 states. As a side note, the same blog (but different blogger) also correctly predicted the narrow win for the ruling Australian Labor party in 2010.</p>
<p>As far as I can see, Silver is only guilty of using open data to make systematic and scientifically based predictions using probability theory. You can check-out his <a href="http://fivethirtyeight.blogs.nytimes.com/methodology/" target="_self">methods</a> for yourself.</p>
<p>
<a class="asset-img-link" href="http://analytics.typepad.com/.a/6a01157080889a970b017c3312a05f970b-pi" style="float: right;"><img alt="201211_Signal_and_the_Noise" class="asset  asset-image at-xid-6a01157080889a970b017c3312a05f970b" src="http://analytics.typepad.com/.a/6a01157080889a970b017c3312a05f970b-320wi" style="margin: 0px 0px 5px 5px;" title="201211_Signal_and_the_Noise" /></a>I recommend his blog to anyone interested in stats and polling. TL;DR? If that's too old-school for you gen-Y twits (?), then he <a href="https://twitter.com/fivethirtyeight" target="_self">tweets</a> as well.</p>
<p>His book 'The Signal and the Noise: Why So Many Predictions Fail-but Some Don't' has just been <a href="http://www.amazon.com/The-Signal-Noise-Predictions-Fail-but/dp/159420411X" target="_self">published</a> and I'm ordering it today.</p>
<p>It's good to see that mathematically-based poll analysis continues to be politicised in the States. Way to go America - who needs facts?</p><xhtml:img xmlns:xhtml="http://www.w3.org/1999/xhtml" src="http://feeds.feedburner.com/~r/typepad/daAr/~4/rslKBMWAgHU" height="1" width="1" /></div></content>



    <feedburner:origLink>http://analytics.typepad.com/oz-analytics/2012/11/forget-the-politics.html</feedburner:origLink></entry>
    <entry>
        <title />
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/typepad/daAr/~3/80ElAh9SEpI/a-message-on-behalf-of-my-employer-news-limited-and-of-course-in-my-own-self-interest-because-i-like-working-with-smart-p.html" />
        <link rel="replies" type="text/html" href="http://analytics.typepad.com/oz-analytics/2012/06/a-message-on-behalf-of-my-employer-news-limited-and-of-course-in-my-own-self-interest-because-i-like-working-with-smart-p.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-6a01157080889a970b0176159c6971970c</id>
        <published>2012-06-18T23:23:37+10:00</published>
        <updated>2012-06-18T23:23:37+10:00</updated>
        <summary>A message on behalf of my employer: News Limited. (and of course in my own self-interest because I like working with smart people). Once again I am in the market for a Sydney based contract BusinessObjects financial reporting guru to start ASAP. You will work with a talented (and growing) team of experienced analysts and the dollars are good. The contract is for 3 months. If you have some experience as a power financial report writer and are interested in hearing more then please contact me through my work email: bennetts@news.com.au. No agents for the moment please - maybe later. Thanks.</summary>
        <author>
            <name>OzAnalytics</name>
        </author>
        
        
<content type="xhtml" xml:lang="en-AU" xml:base="http://analytics.typepad.com/oz-analytics/"><div xmlns="http://www.w3.org/1999/xhtml">A message on behalf of my employer: News Limited.<br />
<br />
(and of course in my own self-interest because I like working with smart people).<br />
<br />
Once again I am in the market for a Sydney based contract BusinessObjects financial reporting guru to start ASAP.<br />
<br />
You will work with a talented (and growing) team of experienced analysts and the dollars are good. The contract is for 3 months. If you have some experience as a power financial report writer and are interested in hearing more then please contact me through my work email: bennetts@news.com.au.<br />
<br />
No agents for the moment please - maybe later.<br />
<br />
Thanks.<xhtml:img xmlns:xhtml="http://www.w3.org/1999/xhtml" src="http://feeds.feedburner.com/~r/typepad/daAr/~4/80ElAh9SEpI" height="1" width="1" /></div></content>



    <feedburner:origLink>http://analytics.typepad.com/oz-analytics/2012/06/a-message-on-behalf-of-my-employer-news-limited-and-of-course-in-my-own-self-interest-because-i-like-working-with-smart-p.html</feedburner:origLink></entry>
    <entry>
        <title>Data Mining in 1,000 Words</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/typepad/daAr/~3/WvAc54thymc/data-mining-in-1000-words.html" />
        <link rel="replies" type="text/html" href="http://analytics.typepad.com/oz-analytics/2012/04/data-mining-in-1000-words.html" thr:count="2" thr:updated="2012-07-25T10:57:12+10:00" />
        <id>tag:typepad.com,2003:post-6a01157080889a970b0168e99c7458970c</id>
        <published>2012-04-04T08:44:41+10:00</published>
        <updated>2012-04-04T08:44:41+10:00</updated>
        <summary>The Atlantic has published a useful short article describing what data mining is. "Everything You Wanted to Know About Data Mining but Were Afraid to Ask". Worth a read and forwarding to anyone in the general management community who needs to know this stuff. If you are looking for some deeper background on data mining then there is a link within the article to a paper by Usama Fayyad, Gregory Piatetsky-Shapiro and Padhraic Smyth. This is a more meaty introduction to the topic but the authors illustrate the concepts with a particulalry clear (and practical) example. Published in 1996, a lot, and I mean a lot has happened in the intervening years. But when you rightly worry about the current hype around Big Data, this article reminds you that under the hyperbole the business drivers underpinning mining are decades old. Dealing with data is still one of the major challenges of business. Get used to it. ps. If you clicked on a link within The Atlantic article and got Sesame Street, this is the wrong link. Although maybe this is a more effective way of communicating to your boss after all ... ?</summary>
        <author>
            <name>OzAnalytics</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Analytics" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Data Mining" />
        
        
<content type="xhtml" xml:lang="en-AU" xml:base="http://analytics.typepad.com/oz-analytics/"><div xmlns="http://www.w3.org/1999/xhtml"><p><a href="http://www.theatlantic.com/" target="_self">The Atlantic</a> has published a useful short article describing what data mining is. "<a href="http://www.theatlantic.com/technology/archive/2012/04/everything-you-wanted-to-know-about-data-mining-but-were-afraid-to-ask/255388/" target="_self">Everything You Wanted to Know About Data Mining but Were Afraid to Ask</a>". Worth a read and forwarding to anyone in the general management community who needs to know this stuff.</p>
<p>If you are looking for some deeper background on data mining then there is a link within the article to a paper by <a href="https://www.aaai.org/ojs/index.php/aimagazine/article/viewArticle/1230" target="_self">Usama Fayyad, Gregory Piatetsky-Shapiro and Padhraic Smyth</a>. This is a more meaty introduction to the topic but the authors illustrate the concepts with a particulalry clear (and practical) example. Published in 1996, a lot, and I mean <strong>a lot</strong> has happened in the intervening years. But when you rightly worry about the current hype around Big Data, this article reminds you that under the hyperbole the business drivers underpinning mining are decades old. Dealing with data is still one of the major challenges of business. Get used to it.</p>
<p>ps. If you clicked on a link within The Atlantic article and got Sesame Street, this is the wrong link. Although maybe this is a more effective way of communicating to your boss after all ... ?</p><xhtml:img xmlns:xhtml="http://www.w3.org/1999/xhtml" src="http://feeds.feedburner.com/~r/typepad/daAr/~4/WvAc54thymc" height="1" width="1" /></div></content>



    <feedburner:origLink>http://analytics.typepad.com/oz-analytics/2012/04/data-mining-in-1000-words.html</feedburner:origLink></entry>
    <entry>
        <title>Not Dead (Yet)</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/typepad/daAr/~3/YupwQEAmVpo/not-dead-yet.html" />
        <link rel="replies" type="text/html" href="http://analytics.typepad.com/oz-analytics/2012/03/not-dead-yet.html" thr:count="3" thr:updated="2012-12-24T03:21:28+11:00" />
        <id>tag:typepad.com,2003:post-6a01157080889a970b016763a60c50970b</id>
        <published>2012-03-11T18:07:27+11:00</published>
        <updated>2012-03-11T18:07:27+11:00</updated>
        <summary>Surviving information management. Over recent months this blog has taken a back seat and I have been off doing other things. The holiday is over and I'm back. My first post-sabbatical contribution is a presentation to IAPA (the Institute of Analytics Professionals of Australia) that I delivered last week. It's all about what it is that I do as an information manager in a large corporation. It's also more of a personal 'survival guide' than deep insight but the feedback from the audience seemed to be good. Open the 2012 Analytics Survival Guide Let me know what you think - especially anything about your personal information management strategy. Does anyone out there use OpenCalais? I also recommend that you check-out IAPA (if you haven't already). They are doing good things for the profession and their meetings attract good, engaged crowds.</summary>
        <author>
            <name>OzAnalytics</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Corporate Governance" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Information Management" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Knowledge Management" />
        
        
<content type="xhtml" xml:lang="en-AU" xml:base="http://analytics.typepad.com/oz-analytics/"><div xmlns="http://www.w3.org/1999/xhtml"><p>Surviving information management.</p>
<p>Over recent months this blog has taken a back seat and I have been off doing other things. The holiday is over and I'm back.</p>
<p>My first post-sabbatical contribution is a presentation to <a href="http://www.iapa.org.au/" target="_blank">IAPA</a> (the Institute of Analytics Professionals of Australia) that I delivered last week. It's all about what it is that I do as an information manager in a large corporation. It's also more of a personal 'survival guide' than deep insight but the feedback from the audience seemed to be good.</p>
<p>  <span class="asset  asset-generic at-xid-6a01157080889a970b0168e8a74201970c"><a href="http://analytics.typepad.com/files/2012-aanalytics-survival-guide-2.pdf">Open the 2012 Analytics Survival Guide</a></span></p>
<p>Let me know what you think - especially anything about your personal information management strategy. Does anyone out there use <a href="http://www.opencalais.com/">OpenCalais</a>?</p>
<p>I also recommend that you check-out <a href="http://www.iapa.org.au/" target="_blank">IAPA</a> (if you haven't already). They are doing good things for the profession and their meetings attract good, engaged crowds.</p><xhtml:img xmlns:xhtml="http://www.w3.org/1999/xhtml" src="http://feeds.feedburner.com/~r/typepad/daAr/~4/YupwQEAmVpo" height="1" width="1" /></div></content>



    <feedburner:origLink>http://analytics.typepad.com/oz-analytics/2012/03/not-dead-yet.html</feedburner:origLink></entry>
    <entry>
        <title>Day 2 Week 7 of the CORTEX MBAnalytics</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/typepad/daAr/~3/GK4HemKszKk/day-2-week-7-of-the-cortex-mbanalytics.html" />
        <link rel="replies" type="text/html" href="http://analytics.typepad.com/oz-analytics/2011/10/day-2-week-7-of-the-cortex-mbanalytics.html" thr:count="1" thr:updated="2011-10-21T01:31:46+11:00" />
        <id>tag:typepad.com,2003:post-6a01157080889a970b014e8c2d4733970d</id>
        <published>2011-10-12T08:11:13+11:00</published>
        <updated>2011-10-12T08:11:13+11:00</updated>
        <summary>Continuing week 7 - part of the 60 day information management refresher course from the CORTEX. The CORTEX Master of Business Analytics Week 7, Day 2 Theme: The S Word Week 7, Tuesday This week's theme is statistics - yes, the dreaded S word. This is what is at the heart of the mechanics of analysis. So assuming that you have a reasonable grounding in basic stats, this week we will look at some of the current issues raised when stats is applied in the real world. READ Today's task: Why statistics rule 15 minutes "Why Statistics Rule", article by Stathi Paxinos, The Age newspaper, June 29th, 2004. Key takeout: Stats matter and you cannot be an effective analyst without a solid grounding in the subject. Most will be familiar with the book Moneyball by Michael Lewis - now an apparently very good film starring Brad Pitt "the man who made statistics sexy". Moneyball is the story of US baseball team Oakland A's general manager Billy Beane's successful attempt to put together a baseball club on a budget by employing computer-generated analysis to draft his players. This article shows how fundamental stats have become to sports - in this case in Australian AFL. Remember - this article is from 7 years ago, so it's more historical record than news now. Why should we care? Because the AFL is just one example among many industries where stats is an essential tool of management. In a way this is the justification for the whole of the CORTEX and this refresher course. As always, comments, questions and ideas are all welcome. The MBAnalytics is just one part of the Business Intelligence CORTEX - a community of Business Intelligence, Data Warehousing, Analytics and Project Management professionals in Australia, New Zealand and Asia. Membership is free and the forums are very active with over 25,000 posts offering a uniquely Australasian viewpoint.</summary>
        <author>
            <name>OzAnalytics</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="CORTEX MBAnalytics" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Statistical Analysis" />
        
        
<content type="xhtml" xml:lang="en-AU" xml:base="http://analytics.typepad.com/oz-analytics/"><div xmlns="http://www.w3.org/1999/xhtml"><p>Continuing week 7 - part of the <a href="http://analytics.typepad.com/oz-analytics/2011/08/back-to-school.html" target="_self" title="MBAnalytics">60 day information management refresher course</a> from the <a href="http://www.tbig.com.au/forums/" target="_self" title="CORTEX Community">CORTEX</a>.</p>
<p><a href="http://analytics.typepad.com/.a/6a01157080889a970b014e8ad0d10e970d-pi" style="display: inline;"><img alt="Bar3" border="0" class="asset  asset-image at-xid-6a01157080889a970b014e8ad0d10e970d image-full" src="http://analytics.typepad.com/.a/6a01157080889a970b014e8ad0d10e970d-800wi" title="Bar3" /></a></p>
<p><a href="http://analytics.typepad.com/.a/6a01157080889a970b014e8ab4d695970d-pi" style="float: left;" /><a href="http://analytics.typepad.com/.a/6a01157080889a970b014e8ab4d800970d-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="display: inline;" /><a href="http://analytics.typepad.com/.a/6a01157080889a970b014e8ab4d882970d-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="float: left;"><img alt="Cortex_b_t" class="asset  asset-image at-xid-6a01157080889a970b014e8ab4d882970d" src="http://analytics.typepad.com/.a/6a01157080889a970b014e8ab4d882970d-120wi" style="margin: 0px 5px 5px 0px;" title="Cortex_b_t" /></a> <a href="http://analytics.typepad.com/.a/6a01157080889a970b015434950d44970c-pi" style="float: right;"><img alt="Left" class="asset  asset-image at-xid-6a01157080889a970b015434950d44970c" src="http://analytics.typepad.com/.a/6a01157080889a970b015434950d44970c-120wi" style="margin: 0px 0px 5px 5px;" title="Left" /></a></p>
<p style="text-align: center;"><strong><a href="http://www.tbig.com.au/forums/" target="_self">The CORTEX</a></strong></p>
<p style="text-align: center;"><strong><a href="http://www.tbig.com.au/forums/" target="_self" />Master of Business Analytics</strong></p>
<p style="text-align: center;"><strong>Week 7, Day 2</strong></p>
<p style="text-align: center;"><strong><strong>Theme: The S Word</strong><br /></strong></p>
<p><a href="http://analytics.typepad.com/.a/6a01157080889a970b015434b0e120970c-pi" style="display: inline;"><img alt="Bar3" border="0" class="asset  asset-image at-xid-6a01157080889a970b015434b0e120970c image-full" src="http://analytics.typepad.com/.a/6a01157080889a970b015434b0e120970c-800wi" title="Bar3" /></a> <br /><strong><span style="font-size: 13pt;">Week 7, Tuesday</span></strong></p>
<p>This week's theme is statistics - yes, the dreaded S word. This is what is at the heart of the mechanics of analysis. So assuming that you have a reasonable grounding in basic stats, this week we will look at some of the current issues raised when stats is applied in the real world.</p>
<p>READ       <strong><strong>Today's task</strong>:</strong>    <span class="asset  asset-generic at-xid-6a01157080889a970b0154360f20d7970c"><a href="http://analytics.typepad.com/files/why-statistics-rule-1.pdf">Why statistics rule</a></span>   <a href="http://analytics.typepad.com/.a/6a01157080889a970b014e8c2f77a9970d-pi" style="display: inline;"><img alt="Pdf-icon" class="asset  asset-image at-xid-6a01157080889a970b014e8c2f77a9970d" src="http://analytics.typepad.com/.a/6a01157080889a970b014e8c2f77a9970d-50wi" style="width: 30px;" title="Pdf-icon" /></a></p>
<p style="padding-left: 60px;">15 minutes</p>
<p style="padding-left: 60px;">"<em>Why Statistics Rule</em>", article by <a href="http://about.theage.com.au/view_profile.php?intid=1171" target="_blank">Stathi Paxinos</a>, <a href="http://www.theage.com.au/" target="_blank">The Age</a> newspaper, June 29th, 2004.</p>
<p style="padding-left: 60px;"><strong>Key takeout:</strong> Stats matter and you cannot be an effective analyst without a solid grounding in the subject. Most will be familiar with the book <a href="http://www.amazon.com/Moneyball-Art-Winning-Unfair-Game/dp/0393057658" target="_blank">Moneyball</a> by Michael Lewis - now an apparently very good <a href="http://www.moneyball-movie.com/" target="_blank">film</a> starring Brad Pitt "the man who made statistics sexy". Moneyball is the story of US baseball team Oakland A's general manager Billy Beane's successful attempt to put together a baseball club on a budget by employing computer-generated analysis to draft his players. This article shows how fundamental stats have become to sports - in this case in Australian <a href="http://www.afl.com.au/" target="_blank">AFL</a>. Remember - this article is from 7 years ago, so it's more historical record than news now. Why should we care? Because the AFL is just one example among many industries where stats is an essential tool of management. In a way this is the justification for the whole of the <a href="http://www.tbig.com.au/forums/" target="_blank">CORTEX</a> and this <a href="http://analytics.typepad.com/oz-analytics/2011/08/back-to-school.html" target="_blank">refresher course</a>.</p>
<p><a href="http://analytics.typepad.com/.a/6a01157080889a970b0153923b66cc970b-pi" style="display: inline;"><img alt="FooterW7D2" border="0" class="asset  asset-image at-xid-6a01157080889a970b0153923b66cc970b image-full" src="http://analytics.typepad.com/.a/6a01157080889a970b0153923b66cc970b-800wi" title="FooterW7D2" /></a><br />As always, comments, questions and ideas are all welcome.</p>
<p>The MBAnalytics is just one part of the <a href="http://www.tbig.com.au/forums/" target="_self">Business Intelligence CORTEX</a> - a community of Business Intelligence, Data Warehousing, Analytics and Project Management professionals in Australia, New Zealand and Asia. Membership is free and the forums are very active with over 25,000 posts offering a uniquely Australasian viewpoint.</p><xhtml:img xmlns:xhtml="http://www.w3.org/1999/xhtml" src="http://feeds.feedburner.com/~r/typepad/daAr/~4/GK4HemKszKk" height="1" width="1" /></div></content>



    <feedburner:origLink>http://analytics.typepad.com/oz-analytics/2011/10/day-2-week-7-of-the-cortex-mbanalytics.html</feedburner:origLink></entry>
    <entry>
        <title>Day 1 Week 7 of the CORTEX MBAnalytics</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/typepad/daAr/~3/Vd6mUALpr6E/day-1-week-7-of-the-cortex-mbanalytics.html" />
        <link rel="replies" type="text/html" href="http://analytics.typepad.com/oz-analytics/2011/10/day-1-week-7-of-the-cortex-mbanalytics.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-6a01157080889a970b015436005fe4970c</id>
        <published>2011-10-10T06:00:00+11:00</published>
        <updated>2011-10-09T21:54:49+11:00</updated>
        <summary>Welcome to week 7 - part of the 60 day information management refresher course from the CORTEX. The CORTEX Master of Business Analytics Week 7, Day 1 Theme: The S Word Week 7, Monday This week's theme is statistics - yes, the dreaded S word. This is what is at the heart of the mechanics of analysis. So assuming that you have a reasonable grounding in basic stats, this week we will look at some of the current issues raised when stats is applied in the real world. WATCH Today's task: Dance of the P Values 10 minutes YouTube video by Emeritus Professor Geoff Cumming, Statistical Cognition Laboratory, School of Psychological Science at La Trobe University, and author of 'The New Statistics' book published in 2012 by Psychology Press and Routledge, and the free software package 'ESCI' (“ESS-key”, Exploratory Software for Confidence Intervals) running under Microsoft excel. Key takeout: This video's message is to highlight how commonly accepted techniques can mislead. To me it is the analysts responsibility to choose the most appropriate measures and not just to frame outcomes as favourably as possible. In the short-term you may gain, but beyond that you will lose every time. As always, comments, questions and ideas are all welcome. The MBAnalytics is just one part of the Business Intelligence CORTEX - a community of Business Intelligence, Data Warehousing, Analytics and Project Management professionals in Australia, New Zealand and Asia. Membership is free and the forums are very active with over 20,000 posts offering a uniquely Australasian viewpoint.</summary>
        <author>
            <name>OzAnalytics</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Analytics" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="CORTEX MBAnalytics" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Statistical Analysis" />
        
        
<content type="xhtml" xml:lang="en-AU" xml:base="http://analytics.typepad.com/oz-analytics/"><div xmlns="http://www.w3.org/1999/xhtml"><p>Welcome to week 7 - part of the <a href="http://analytics.typepad.com/oz-analytics/2011/08/back-to-school.html" target="_self" title="MBAnalytics">60 day information management refresher course</a> from the <a href="http://www.tbig.com.au/forums/" target="_self" title="CORTEX Community">CORTEX</a>.</p>
<p><a href="http://analytics.typepad.com/.a/6a01157080889a970b014e8ad0d10e970d-pi" style="display: inline;"><img alt="Bar3" border="0" class="asset  asset-image at-xid-6a01157080889a970b014e8ad0d10e970d image-full" src="http://analytics.typepad.com/.a/6a01157080889a970b014e8ad0d10e970d-800wi" title="Bar3" /></a></p>
<p><a href="http://analytics.typepad.com/.a/6a01157080889a970b014e8ab4d695970d-pi" style="float: left;" /><a href="http://analytics.typepad.com/.a/6a01157080889a970b014e8ab4d800970d-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="display: inline;" /><a href="http://analytics.typepad.com/.a/6a01157080889a970b014e8ab4d882970d-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="float: left;"><img alt="Cortex_b_t" class="asset  asset-image at-xid-6a01157080889a970b014e8ab4d882970d" src="http://analytics.typepad.com/.a/6a01157080889a970b014e8ab4d882970d-120wi" style="margin: 0px 5px 5px 0px;" title="Cortex_b_t" /></a> <a href="http://analytics.typepad.com/.a/6a01157080889a970b015434950d44970c-pi" style="float: right;"><img alt="Left" class="asset  asset-image at-xid-6a01157080889a970b015434950d44970c" src="http://analytics.typepad.com/.a/6a01157080889a970b015434950d44970c-120wi" style="margin: 0px 0px 5px 5px;" title="Left" /></a></p>
<p style="text-align: center;"><strong><a href="http://www.tbig.com.au/forums/" target="_self">The CORTEX</a></strong></p>
<p style="text-align: center;"><strong><a href="http://www.tbig.com.au/forums/" target="_self" />Master of Business Analytics</strong></p>
<p style="text-align: center;"><strong>Week 7, Day 1</strong></p>
<p style="text-align: center;"><strong><strong>Theme: The S Word</strong><br /></strong></p>
<p><a href="http://analytics.typepad.com/.a/6a01157080889a970b015434b0e120970c-pi" style="display: inline;"><img alt="Bar3" border="0" class="asset  asset-image at-xid-6a01157080889a970b015434b0e120970c image-full" src="http://analytics.typepad.com/.a/6a01157080889a970b015434b0e120970c-800wi" title="Bar3" /></a> <br /><strong><span style="font-size: 13pt;">Week 7, Monday</span></strong></p>
<p>This week's theme is statistics - yes, the dreaded S word. This is what is at the heart of the mechanics of analysis. So assuming that you have a reasonable grounding in basic stats, this week we will look at some of the current issues raised when stats is applied in the real world.</p>
<p>WATCH       <strong><strong>Today's task</strong>:</strong>  <a href="http://www.youtube.com/watch?v=ez4DgdurRPg" target="_blank">Dance of the P Values</a>  <a href="http://analytics.typepad.com/.a/6a01157080889a970b015391f03a78970b-pi" style="display: inline;"><img alt="Computer-icon" class="asset  asset-image at-xid-6a01157080889a970b015391f03a78970b" src="http://analytics.typepad.com/.a/6a01157080889a970b015391f03a78970b-50wi" style="width: 30px;" title="Computer-icon" /></a></p>
<p style="padding-left: 60px;">10 minutes</p>
<p style="padding-left: 60px;">YouTube video by Emeritus Professor <a href="http://www.latrobe.edu.au/psy/staff/cumming.html" target="_blank">Geoff Cumming</a>, Statistical Cognition Laboratory, School of Psychological Science at La Trobe University, and author of '<em><a href="http://www.thenewstatistics.com/" target="_blank">The New Statistics</a></em>' book published in 2012 by <a href="http://www.psypress.com/9780415879682" target="_blank">Psychology Press and Routledge</a>, and the free software package 'ESCI' (“ESS-key”, Exploratory Software for Confidence Intervals) running under Microsoft excel.</p>
<p style="padding-left: 60px;"><iframe frameborder="0" height="360" src="http://www.youtube.com/embed/ez4DgdurRPg" width="480" /></p>
<p style="padding-left: 60px;"><strong>Key takeout:</strong> This video's message is to highlight how commonly accepted techniques can mislead. To me it is the analysts responsibility to choose the most appropriate measures and not just to frame outcomes as favourably as possible. In the short-term you may gain, but beyond that you will lose every time.</p>
<p><a href="http://analytics.typepad.com/.a/6a01157080889a970b0153922cf7b5970b-pi" style="display: inline;"><img alt="FooterW7D1" border="0" class="asset  asset-image at-xid-6a01157080889a970b0153922cf7b5970b image-full" src="http://analytics.typepad.com/.a/6a01157080889a970b0153922cf7b5970b-800wi" title="FooterW7D1" /></a> <br />As always, comments, questions and ideas are all welcome.</p>
<p>The MBAnalytics is just one part of the <a href="http://www.tbig.com.au/forums/" target="_self">Business Intelligence CORTEX</a> - a community of Business Intelligence, Data Warehousing, Analytics and Project Management professionals in Australia, New Zealand and Asia. Membership is free and the forums are very active with over 20,000 posts offering a uniquely Australasian viewpoint.</p><xhtml:img xmlns:xhtml="http://www.w3.org/1999/xhtml" src="http://feeds.feedburner.com/~r/typepad/daAr/~4/Vd6mUALpr6E" height="1" width="1" /></div></content>



    <feedburner:origLink>http://analytics.typepad.com/oz-analytics/2011/10/day-1-week-7-of-the-cortex-mbanalytics.html</feedburner:origLink></entry>
    <entry>
        <title>Day 5 Week 6 of the CORTEX MBAnalytics</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/typepad/daAr/~3/IpBFBsYjH0M/day-5-week-6-of-the-cortex-mbanalytics.html" />
        <link rel="replies" type="text/html" href="http://analytics.typepad.com/oz-analytics/2011/09/day-5-week-6-of-the-cortex-mbanalytics.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-6a01157080889a970b014e8be0e9a6970d</id>
        <published>2011-09-30T06:00:00+10:00</published>
        <updated>2011-10-04T09:18:12+11:00</updated>
        <summary>Continuing week 6 - part of the 60 day information management refresher course from the CORTEX. The CORTEX Master of Business Analytics Week 6, Day 5 Theme: Analytics In The Real World Week 6, Friday This week's theme is application - not in the sense of a computer program - rather in the sense of 'use it or lose it'. This week we look at how analytics is being applied in the real world. WATCH Today's task: Making $79B Agile 15 minutes 'Making $79B Agile: How Procter &amp; Gamble Handles BI', Patrick Kern, Director of Business Intelligence at Proctor and Gamble interviewed by Bruno Aziza, Director of Business Intelligence at Microsoft Key takeout: This short interview contains a good overview of how one large company has addressed their business requirement for enterprise wide agile decision making. Next installment of the MBAnalytics will be on Monday October 10th. That's it for week 6. This time there is a long weekend in Australia and I think it's time for a 'half term break', so I will see you back on Monday October 10th for the next installment. As always, comments, questions and ideas are all welcome. The MBAnalytics is just one part of the Business Intelligence CORTEX - a community of Business Intelligence, Data Warehousing, Analytics and Project Management professionals in Australia, New Zealand and Asia. Membership is free and the forums are very active with over 20,000 posts offering a uniquely Australasian viewpoint.</summary>
        <author>
            <name>OzAnalytics</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Business Intelligence" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="CORTEX MBAnalytics" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Decision Support" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Microsoft" />
        
        
<content type="xhtml" xml:lang="en-AU" xml:base="http://analytics.typepad.com/oz-analytics/"><div xmlns="http://www.w3.org/1999/xhtml"><p>Continuing week 6 - part of the <a href="http://analytics.typepad.com/oz-analytics/2011/08/back-to-school.html" target="_self" title="MBAnalytics">60 day information management refresher course</a> from the <a href="http://www.tbig.com.au/forums/" target="_self" title="CORTEX Community">CORTEX</a>.</p>
<p><a href="http://analytics.typepad.com/.a/6a01157080889a970b014e8ad0d10e970d-pi" style="display: inline;"><img alt="Bar3" border="0" class="asset  asset-image at-xid-6a01157080889a970b014e8ad0d10e970d image-full" src="http://analytics.typepad.com/.a/6a01157080889a970b014e8ad0d10e970d-800wi" title="Bar3" /></a></p>
<p><a href="http://analytics.typepad.com/.a/6a01157080889a970b014e8ab4d695970d-pi" style="float: left;" /><a href="http://analytics.typepad.com/.a/6a01157080889a970b014e8ab4d800970d-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="display: inline;" /><a href="http://analytics.typepad.com/.a/6a01157080889a970b014e8ab4d882970d-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="float: left;"><img alt="Cortex_b_t" class="asset  asset-image at-xid-6a01157080889a970b014e8ab4d882970d" src="http://analytics.typepad.com/.a/6a01157080889a970b014e8ab4d882970d-120wi" style="margin: 0px 5px 5px 0px;" title="Cortex_b_t" /></a> <a href="http://analytics.typepad.com/.a/6a01157080889a970b015434950d44970c-pi" style="float: right;"><img alt="Left" class="asset  asset-image at-xid-6a01157080889a970b015434950d44970c" src="http://analytics.typepad.com/.a/6a01157080889a970b015434950d44970c-120wi" style="margin: 0px 0px 5px 5px;" title="Left" /></a></p>
<p style="text-align: center;"><strong><a href="http://www.tbig.com.au/forums/" target="_self">The CORTEX</a></strong></p>
<p style="text-align: center;"><strong><a href="http://www.tbig.com.au/forums/" target="_self" />Master of Business Analytics</strong></p>
<p style="text-align: center;"><strong>Week 6, Day 5</strong></p>
<p style="text-align: center;"><strong><strong>Theme: Analytics In The Real World</strong><br /></strong></p>
<p><a href="http://analytics.typepad.com/.a/6a01157080889a970b015434b0e120970c-pi" style="display: inline;"><img alt="Bar3" border="0" class="asset  asset-image at-xid-6a01157080889a970b015434b0e120970c image-full" src="http://analytics.typepad.com/.a/6a01157080889a970b015434b0e120970c-800wi" title="Bar3" /></a> <br /><strong><span style="font-size: 13pt;">Week 6, Friday</span></strong></p>
<p>This week's theme is application - not in the sense of a computer program - rather in the sense of 'use it or lose it'. This week we look at how analytics is being applied in the real world.</p>
<p>WATCH       <strong><strong>Today's task</strong>:</strong>  <a href="http://www.youtube.com/watch?v=aobNqqeUWR4" target="_blank">Making $79B Agile</a>  <a href="http://analytics.typepad.com/.a/6a01157080889a970b015391f03a78970b-pi" style="display: inline;"><img alt="Computer-icon" class="asset  asset-image at-xid-6a01157080889a970b015391f03a78970b" src="http://analytics.typepad.com/.a/6a01157080889a970b015391f03a78970b-50wi" style="width: 30px;" title="Computer-icon" /></a></p>
<p style="padding-left: 60px;">15 minutes</p>
<p style="padding-left: 60px;"><em>'Making $79B Agile: How Procter &amp; Gamble Handles BI'</em>, Patrick Kern, Director of Business Intelligence at Proctor and Gamble interviewed by Bruno Aziza, Director of Business Intelligence at Microsoft</p>
<p style="padding-left: 60px;"><iframe frameborder="0" height="315" src="http://www.youtube.com/embed/aobNqqeUWR4" width="560" /></p>
<p style="padding-left: 60px;"><strong>Key takeout:</strong> This short interview contains a good overview of how one large company has addressed their business requirement for enterprise wide agile decision making.</p>
<p style="padding-left: 60px;"><span style="text-decoration: underline;">Next installment of the MBAnalytics will be on Monday October 10th</span>.</p>
<p><a href="http://analytics.typepad.com/.a/6a01157080889a970b015435c39f7f970c-pi" style="display: inline;"><img alt="FooterW6D5" border="0" class="asset  asset-image at-xid-6a01157080889a970b015435c39f7f970c image-full" src="http://analytics.typepad.com/.a/6a01157080889a970b015435c39f7f970c-800wi" title="FooterW6D5" /></a></p>
<p>That's it for week 6. This time there is a long weekend in Australia and I think it's time for a 'half term break', so I will see you back on <span style="text-decoration: underline;">Monday October 10th </span>for the next installment. As always, comments, questions and ideas are all welcome.</p>
<p>The MBAnalytics is just one part of the <a href="http://www.tbig.com.au/forums/" target="_self">Business Intelligence CORTEX</a> - a community of Business Intelligence, Data Warehousing, Analytics and Project Management professionals in Australia, New Zealand and Asia. Membership is free and the forums are very active with over 20,000 posts offering a uniquely Australasian viewpoint.</p><xhtml:img xmlns:xhtml="http://www.w3.org/1999/xhtml" src="http://feeds.feedburner.com/~r/typepad/daAr/~4/IpBFBsYjH0M" height="1" width="1" /></div></content>



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