DavidLibby.comtag:typepad.com,2003:weblog-15303022010-02-07T21:45:23-08:00TypePadSocial Media's Law of Evidencetag:typepad.com,2003:post-6a00d83420739c53ef0120a872e98b970b2010-02-07T21:45:23-08:002010-02-07T21:51:38-08:00If there's one thing I know from being forced to watch too many episodes of NBC's Law & Order is that there is a "law of evidence." Evidence must be relevant to a case or it doesn't apply. The same...David Libbyhttp://www.davidlibby.com/dialogue/2010/02/social-medias-law-of-evidence.htmlDoes the online ratings system need a redux?tag:typepad.com,2003:post-6a00d83420739c53ef0120a7f2c58d970b2010-01-20T09:23:48-08:002010-01-20T09:22:44-08:00I had the pleasure of taking my sweet little family away over the weekend to Carmel. If you haven't been there, make it a trip. Carmel-by-the-Sea, as it is officially named, is a California fairytale, maybe even a place comparable...David Libbyhttp://www.davidlibby.com/dialogue/2010/01/online-ratings-systems-need-a-redux.htmlPop quiz: You LOVE the TV show Mad Men, go to its web site, what's missing?tag:typepad.com,2003:post-6a00d83420739c53ef0120a64871fa970c2009-10-17T22:27:33-07:002009-10-17T22:51:36-07:00You watch Mad Men on AMC every Sunday at 10PM. You love it! There's something Thirty Something about it, in a 60's kind of way. You want more. You go to the web site. There's a blog. Cocktail guide. Facebook...David Libbyhttp://www.davidlibby.com/dialogue/2009/10/pop-quiz-you-love-the-tv-show-mad-men-go-to-its-web-site-whats-missing.htmlSmall businesses think too small when it comes to public relations and social media marketingtag:typepad.com,2003:post-6a00d83420739c53ef0120a5da4a88970b2009-10-11T18:02:09-07:002009-10-11T18:04:40-07:00I've been running my public relations consultancy for over 8 years now and can tell you that when it comes to marketing, the small businesses we've worked with think too small. It's not that the small businesses don't think about what they can do with their small business, they don't know how to think about it - beyond what it's going to cost, and, in some cases, don't know where to start. Here's some tips on how to think about public relations and social media marketing for your small business.David Libbyhttp://www.davidlibby.com/dialogue/2009/10/small-business-think-too-small-when-it-comes-to-public-relations-and-social-media-marketing.htmlListen up PR peeps, make social media work for you, now!tag:typepad.com,2003:post-6a00d83420739c53ef0120a5bba7cc970b2009-10-04T10:50:47-07:002009-10-04T10:50:47-07:00If you're a public relations professional like me, you're probably using Cision (aka MediaMap) or Vocus or EdCals.com, or one of the many other tools to make your life more effective for your clients. But, many of you are not...David Libbyhttp://www.davidlibby.com/dialogue/2009/10/listen-up-pr-peeps-make-social-media-work-for-you-now.htmlHow to cultivate your social media gardentag:typepad.com,2003:post-6a00d83420739c53ef0120a5a71b1b970b2009-09-28T21:58:48-07:002009-09-28T21:58:33-07:00Social media is organic because it's authentic, unpredictable, and natural. The 64 million dollar question? How do you make the unnatural, organic? Social media is organic because it is derived from living organisms. How do you direct it? How do...David Libbyhttp://www.davidlibby.com/dialogue/2009/09/why-social-media-is-organic.htmlWhy informational needs, not conversation will drive social mediatag:typepad.com,2003:post-6a00d83420739c53ef0120a5e23b43970c2009-09-21T22:20:15-07:002009-09-21T22:19:33-07:00Do you want to show your boss, investors, partners, or clients that you ran a successful social media program? If so, show them the results. The results of how it grew their business, how it met the bottom line, and...David Libbyhttp://www.davidlibby.com/dialogue/2009/09/hey-just-a-hint-do-you-want-to-show-your-boss-investors-partners-or-clients-that-you-ran-a-successful-social-media-progr.htmlMeet Us @ SocialMediaTalk on LinkedIntag:typepad.com,2003:post-6a00d83420739c53ef0120a56ffd4e970b2009-09-14T22:20:34-07:002009-09-14T22:20:34-07:00We're taking the conversation one step further and have launched "SocialMediaTalk" on LinkedIn. Our mission is to provide a community where small business owners and professionals can help one another navigate the convoluted social media world for their businesses and...David Libbyhttp://www.davidlibby.com/dialogue/2009/09/meet-us-socialmediatalk-on-linkedin.htmlA Deeper Understandingtag:typepad.com,2003:post-6a00d83420739c53ef0120a555dd93970b2009-09-07T21:38:46-07:002009-10-01T21:55:08-07:00As I write this I'm thinking it may be best to post this blog entry as a personal log of sorts, maybe write it, publish then delete. It's always embarrassing, and scary to boot, being honest, even transparent with one's...David Libbyhttp://www.davidlibby.com/dialogue/2009/09/a-deeper-understanding.htmlDelete me as your friendtag:typepad.com,2003:post-6a00d83420739c53ef0120a54a41e1970c2009-08-13T22:47:13-07:002009-08-13T22:47:13-07:00I'm begging you to delete me as your friend. This is not a dare. I am not drunk. For those of you who know me, I can hold my liquor. And, that's my point. For those of you who know...David Libbyhttp://www.davidlibby.com/dialogue/2009/08/social-media-the-paper-weight.htmlThe Power of Influencetag:typepad.com,2003:post-6a00d83420739c53ef011571446124970c2009-07-26T17:38:55-07:002009-07-26T17:44:56-07:00“Eavesdropping isn’t influence, engaging in a conversation is”…leaked a speaker prior to the start of “The Power of Influence,” an assemblage of eclectic panelists at the Social Media Club San Francisco / Silicon Valley’s late June gathering at Eastwick Communications...David Libbyhttp://www.davidlibby.com/dialogue/2009/07/the-power-of-influence.htmlSocial Media IS a Super Foodtag:typepad.com,2003:post-6a00d83420739c53ef0115721a9de2970b2009-07-20T00:06:21-07:002009-07-20T00:06:21-07:00Right now 55 percent of my business is social media relations, 45 percent is media relations, and 5 percent is helping a client get speaking engagements at nationwide conferences. I expected it to be different. Also, interesting, is that more...David Libbyhttp://www.davidlibby.com/dialogue/2009/07/you-can-go-home-now.htmlNotes from @shelisrael @dmscott @dspark @dowjones panel on "How Social Media is Changing the Enterprise" #djconvotag:typepad.com,2003:post-673553872009-05-28T10:00:00-07:002009-05-28T13:51:22-07:00Dow Jones & Company hosted on Wednesday of this week what I have to call a special treat. An intimate cast of leading technology brands and social media marketers gathered around an antique wooden conference room table in the Wall...David Libbyhttp://www.davidlibby.com/dialogue/2009/05/the-conversational-corporation-how-social-media-is-changing-the-enterprise.htmlOpen Letter to Social Media Expertstag:typepad.com,2003:post-670720532009-05-20T15:01:38-07:002009-05-20T15:01:07-07:00Dear Social Media Experts, You know who you are - all 4,000 plus and more of you. You are a marketer, public relations professional, hobbyist, developer, integrator, what have you - and you have no place within a marketing organization....David Libbyhttp://www.davidlibby.com/dialogue/2009/05/open-letter-to-social-media-experts.htmlDon't Be a Social Media Blow Hardtag:typepad.com,2003:post-664849172009-05-07T07:30:00-07:002009-05-07T07:42:36-07:00If I was "Tessie" in Annie, the broadway musical, right now my line would be, "Oh my goodness, oh my goodness." Yep, hope you read that with feeling. Because aside from expressing any vulgarities in this blog post, that's the...David Libbyhttp://www.davidlibby.com/dialogue/2009/05/dont-be-a-social-media-blow-hard.htmlThe Affects of Social Media on Culturetag:typepad.com,2003:post-663009832009-05-04T08:26:00-07:002009-05-02T21:30:25-07:00Last week I had the pleasure of sitting down with Christopher Richards, an old friend and colleague, and founder of slownowdown.org, an idea originated from his post-graduate work on finding a balance between work and life. We talked about his...David Libbyhttp://www.davidlibby.com/dialogue/2009/05/last-week-i-had-the-pleasure-of-sitting-down-with-christopher-richards-an-old-friend--and-colleague-and-founder-of-slow.htmlThe Long and Winding Road of Social Media Marketing and Public Relationstag:typepad.com,2003:post-660521912009-04-26T22:45:08-07:002009-04-26T22:44:50-07:00"What is your social media marketing strategy?," wrote Lee Odden on his Online Marketing Blog, in March 08. I had to mention the date because I think his blog post was ahead of it's time. No, Odden doesn't owe me...David Libbyhttp://www.davidlibby.com/dialogue/2009/04/the-long-and-winding-road-of-social-media-marketing-and-public-relations.htmlHow to Build a "Circle of Influence" in Social Mediatag:typepad.com,2003:post-659978352009-04-24T21:59:27-07:002009-04-24T22:05:12-07:00Working in "Hollywood," we had celebrity clients who had millions of fans, some who had thousands, others who had hundreds, and a few who were relatively unknown. All had one thing in common - all created a "Circle of Influence."...David Libbyhttp://www.davidlibby.com/dialogue/2009/04/the-levels-of-social-media-influence.htmlWe Don’t Know Enough about Our Customerstag:typepad.com,2003:post-659560732009-04-23T20:59:02-07:002009-04-24T16:02:56-07:00“We don’t know enough about our customers,” kicked-off Andy Allbritten, 28 year veteran of international high technology and customer services experience with companies such as Oracle, PeopleSoft and National Semiconductor, at the East Bay MashEX in Pleasanton, CA. The event...David Libbyhttp://www.davidlibby.com/dialogue/2009/04/we-dont-know-enough-about-our-customers.htmlThe Power of Social Networks Panel @SocialMediaClub Event, Part 2tag:typepad.com,2003:post-658399112009-04-21T20:53:20-07:002009-04-21T20:53:20-07:00Here's my take from the 2nd part of the Social Media Club event at Duarte Design on The Power of Social Networks. Panelists included were Clara Shih, who wrote the Facebook Era; Tara Hunt, who wrote The Whuffie Factor (it...David Libbyhttp://www.davidlibby.com/dialogue/2009/04/the-power-of-social-networks-with-john-hagel-iii-socialmediaclub-event-part-2.htmlThe Power of Social Networks with John Hagel III @SocialMediaClub Event, Part 1tag:typepad.com,2003:post-658378212009-04-21T20:44:23-07:002009-04-21T20:44:23-07:00"Most people really don't care about privacy," started John Hagel III at the Social Media Club's The Power of Social Networks event at Duarte Design in Mountain View, interviewed by Chris Heuer during a fireside chat. What people really want...David Libbyhttp://www.davidlibby.com/dialogue/2009/04/the-power-of-social-networks.html@SocialMediaClub Talks Big Issues Affecting Social Media with @briansolis @cathybrooks @chrisheuertag:typepad.com,2003:post-658126712009-04-21T10:47:02-07:002009-04-21T10:47:03-07:00Cathy Brooks and Chris Heuer talk about the big issues affecting the social media industry today. This week, they are joined by Brian Solis to discuss his take on Social Media Club's Question of the Week #6, Is social media...David Libbyhttp://www.davidlibby.com/dialogue/2009/04/cathy-brooksand-chris-heuer-to-talk-about-the-big-issues-affecting-the-social-media-industry-today-in-the-2nd-half-hour-we.htmlFive Ways to Influence Perceptiontag:typepad.com,2003:post-654363912009-04-14T00:31:33-07:002009-04-15T15:01:36-07:00Yeah, I can't sleep. I wasn't tired when I laid down. Oh well. Messing around with the iPhone I found a TypePad blogging app. The app was easy to download, and so my amazing thumb is softly caressesing each shrinking...David Libbyhttp://www.davidlibby.com/dialogue/2009/04/five-ways-to-influence-perception.htmlKeanu Reeves Where Art Thou?tag:typepad.com,2003:post-651545552009-04-06T16:25:06-07:002009-04-06T16:25:06-07:00I've got the next greatest idea for a sci fi film and need to find Keanu Reeves. It's about a guy who, for decades, adds to his social networking profile through blogs, social networks, micro blogging, and other unheard of...David Libbyhttp://www.davidlibby.com/dialogue/2009/04/keanu-reeves-where-art-thou.htmlDigital Engagement: The Book - by Leland Harden and Bob Heymantag:typepad.com,2003:post-651407372009-04-06T10:35:30-07:002009-04-06T10:47:15-07:00If there's one thing that we share, and can not decrease or increase, it's a matter of time. Time is a constant. If you tell me you do not have enough time to go somewhere to eat, drink, sleep or...David Libbyhttp://www.davidlibby.com/dialogue/2009/04/digital-engagement-the-book-by-leland-harden-and-bob-heyman.html