This Ain't No Spin Classtag:typepad.com,2003:weblog-14828442010-10-07T13:13:56-07:00PR pros work hard to fight their age-old reputation as BS artists, spinners, double-talkers and manipulators. This blog is a troop in that battle, as we expose the hacks, explore the news and think out loud about what's going on in the world of public relations. TypePadWhat to do with all that presstag:typepad.com,2003:post-6a00d8345304df69e20133f4ea4583970b2010-10-07T13:13:56-07:002010-10-07T13:13:56-07:00There I was, minding my own business, cleaning out the inbox, when a new message popped up. It was from Andy Fraser. I don't know Andy, but I still opened his email. Why? I'm not sure. But I'm glad I...Kelly Moorehttp://dmfamilies.typepad.com/this_aint_no_spin_class/2010/10/what-to-do-with-all-that-press.htmlWhat the heck is SERM and why do I care?tag:typepad.com,2003:post-6a00d8345304df69e20120a5b5ed3c970b2009-10-02T10:38:44-07:002009-10-02T10:38:44-07:00By Guest Blogger Louis Venter, CEO of Media Vision, a search marketing company based in London. Most business owners are very conscious about their Google performance, specifically the search results for their brand, and they should be. All offline and...Kelly Moorehttp://dmfamilies.typepad.com/this_aint_no_spin_class/2009/10/what-the-heck-is-serm-and-why-do-i-care.htmlDon't Be a Media Snobtag:typepad.com,2003:post-651952932009-04-07T14:35:34-07:002009-04-07T15:55:04-07:00Picture this: You're sitting at your desk, working feverishly on a project due yesterday. You've closed your office door, turned off the iPod and closed down your email software. Just as you're beginning to hit your stride, the phone rings....Kelly Moorehttp://dmfamilies.typepad.com/this_aint_no_spin_class/2009/04/dont-be-a-media-snob.htmlDon't Dismiss Print Just Yettag:typepad.com,2003:post-633947672009-02-26T13:31:19-08:002009-02-26T13:38:16-08:00Yesterday, a former client pointed me to a blog about where PR is headed. It basically suggested that chasing down coverage in mainstream media is an outdated practice and one that will never yield a "viral" result. I agree. Online...Kelly Moorehttp://dmfamilies.typepad.com/this_aint_no_spin_class/2009/02/yesterday-a-former-client-pointed-me-to-a-blog-about-where-pr-is-headed-it-basically-suggested-that-chasing-down-coverage-i.htmlJUICY NEWS: Kelly Moore Consulting Turns a Shade of Purpletag:typepad.com,2003:post-630711452009-02-19T11:39:56-08:002009-02-19T11:39:56-08:00Today marks the first day of our alliance with Purple Wren, a Des Moines-based Web development group. Working together, we're now able to expand the services offered to our communications clients. After collaborating on a Web and blog development project...Kelly Moorehttp://dmfamilies.typepad.com/this_aint_no_spin_class/2009/02/juicy-news-kelly-moore-consulting-turns-a-shade-of-purple.htmlTweetin' with the best of 'emtag:typepad.com,2003:post-628705392009-02-14T20:29:48-08:002009-02-14T20:29:48-08:00I've been on Twitter for some time and am an absolute fan. The benefits to business are beyond immeasurable, and now with all the new tools, it's super easy to use it (psst... even if you're busy). I've been tweeting...Kelly Moorehttp://dmfamilies.typepad.com/this_aint_no_spin_class/2009/02/tweetin-with-the-best-of-em.htmlWe're on Elancetag:typepad.com,2003:post-625985772009-02-09T10:47:17-08:002009-02-09T10:47:17-08:00If you're a fan of Elance, good news, we're now on board. The database of independent specialists connects clients and consultants. You can find us at http://kellymooreconsulting.elance.com.Kelly Moorehttp://dmfamilies.typepad.com/this_aint_no_spin_class/2009/02/were-on-elance.htmlNew Orleans or Bust!tag:typepad.com,2003:post-623875892009-02-04T14:30:40-08:002009-02-04T14:38:33-08:00The perfect place to put my clients together with the media they need to know, tradeshows are a must-attend for me. But this week's show, the Golf Industry Show in New Orleans, will be a wildly different because I'm going...Kelly Moorehttp://dmfamilies.typepad.com/this_aint_no_spin_class/2009/02/test.htmlWhy NOT to DIYtag:typepad.com,2003:post-623278362009-02-03T11:49:19-08:002009-02-03T11:50:14-08:00By Guest Blogger Elizabeth Grace Saunders, trainer, speaker and coach on "Time Strategies to Create a Brilliant Life in a Burnt-Out World" Depending on your strengths, your business and your team, PR may be a good item to add to...Kelly Moorehttp://dmfamilies.typepad.com/this_aint_no_spin_class/2009/02/why-not-to-diy.htmlPR for My Peepstag:typepad.com,2003:post-620340902009-01-28T07:16:15-08:002009-01-28T07:16:15-08:00With budgets in my niche (construction, equipment, industrial, turf/ornamental) squeezing up into a shriveled little ball, I've gotten the opportunity to expand my client list to include a few local companies. I'm so excited to have added three Des Moines-based...Kelly Moorehttp://dmfamilies.typepad.com/this_aint_no_spin_class/2009/01/pr-for-my-peeps.html