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    <title>Teblog</title>
    
    <link rel="alternate" type="text/html" href="http://teblog.typepad.com/david_tebbutt/" />
    <id>tag:typepad.com,2003:weblog-89517</id>
    <updated>2013-04-18T16:21:41+01:00</updated>
    <subtitle>David Tebbutt's sporadic posts. Usually on communication. Sometimes goes all techie.</subtitle>
    <generator uri="http://www.typepad.com/">TypePad</generator>
    <atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="self" type="application/atom+xml" href="http://feeds.feedburner.com/typepad/dytn" /><feedburner:info uri="typepad/dytn" /><atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="hub" href="http://pubsubhubbub.appspot.com/" /><feedburner:browserFriendly>This is an XML content feed. It is intended to be viewed in a newsreader or syndicated to another site.</feedburner:browserFriendly><entry>
        <title>Need to search for content in non-standard files?</title>
        <link rel="alternate" type="text/html" href="http://teblog.typepad.com/david_tebbutt/2013/04/need-to-search-for-content-in-non-standard-files.html" />
        <link rel="replies" type="text/html" href="http://teblog.typepad.com/david_tebbutt/2013/04/need-to-search-for-content-in-non-standard-files.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-6a00d8341c507053ef01901b5ffcc3970b</id>
        <published>2013-04-18T16:21:41+01:00</published>
        <updated>2013-04-18T16:21:41+01:00</updated>
        <summary>Thanks to Dick Pountain for reminding me that the bleedin' obvious isn't always. I was groping around for a desktop search program that could look into any file, not just some standard list of extensions such as those handled by...</summary>
        <author>
            <name>David Tebbutt</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Bottom line" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="BrainStorm" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Content" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Life" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Software" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Web/Tech" />
        
        
<content type="xhtml" xml:lang="en-US" xml:base="http://teblog.typepad.com/david_tebbutt/"><div xmlns="http://www.w3.org/1999/xhtml"><p>Thanks to <a href="http://www.dickpountain.co.uk/" target="_self" title="Dick Pountain">Dick Pountain</a> for reminding me that the bleedin' obvious isn't always. </p>
<p>I was groping around for a desktop search program that could look into any file, not just some standard list of extensions such as those handled by Microsoft's search. I looked at loads of programs and even downloaded a few but none did what I really wanted: to index a bunch of largely text files with the .brn suffix. In fact I didn't even need them indexed as long as I could search inside them reasonably quickly. </p>
<p>
<a class="asset-img-link" href="http://teblog.typepad.com/.a/6a00d8341c507053ef017d42e918cb970c-pi" style="float: right;"><img alt="Tp" border="0" class="asset  asset-image at-xid-6a00d8341c507053ef017d42e918cb970c" src="http://teblog.typepad.com/.a/6a00d8341c507053ef017d42e918cb970c-800wi" style="margin: 0px 0px 5px 5px;" title="Tp" /></a>As a web developer and occasional programmer of many years' standing, I'd been using <a href="http://www.textpad.com/" target="_self" title="TextPad">TextPad</a> as my editor of choice. And, when I wanted to do global edits, I'd use its 'find in files' function. It just never occurred to me to use it to look inside other files. Until Dick suggested it.</p>
<p>Now, I set the file type to *.brn, the root of the search to 'desktop', tell it to look in sub-folders and the search to whatever I'm looking for. With regular expressions if I'm feeling flashy. Bingo.</p>
<p>As a paid-up user, why didn't I think of it before? So simple, so quick. Thanks Dick.</p>
<p> </p>
<p> </p>
<p> </p><xhtml:img xmlns:xhtml="http://www.w3.org/1999/xhtml" src="http://feeds.feedburner.com/~r/typepad/dytn/~4/ZZnH4e0Ghvs" height="1" width="1" /></div></content>



    </entry>
    <entry>
        <title>Buying in store vs online: advice for stores from Graham Charlton</title>
        <link rel="alternate" type="text/html" href="http://teblog.typepad.com/david_tebbutt/2013/04/buying-in-store-vs-online-advice-for-stores-from-graham-charlton.html" />
        <link rel="replies" type="text/html" href="http://teblog.typepad.com/david_tebbutt/2013/04/buying-in-store-vs-online-advice-for-stores-from-graham-charlton.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-6a00d8341c507053ef017eea0e061d970d</id>
        <published>2013-04-07T15:16:39+01:00</published>
        <updated>2013-04-07T15:16:39+01:00</updated>
        <summary>If I'm buying a commodity that I'm familiar with (or have had recommended), I usually get it from Amazon. If I'm in a tearing hurry, I get if from a shop. Rarely do I look at something in a shop...</summary>
        <author>
            <name>David Tebbutt</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Bottom line" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Control" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Life" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Making contact" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="New media" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Preparation" />
        
        
<content type="xhtml" xml:lang="en-US" xml:base="http://teblog.typepad.com/david_tebbutt/"><div xmlns="http://www.w3.org/1999/xhtml"><p>If I'm buying a commodity that I'm familiar with (or have had recommended), I usually get it from Amazon. If I'm in a tearing hurry, I get if from a shop. Rarely do I look at something in a shop and then buy it online. And, recently, the price differences/hassle factor often combine in the store's favour anyway. </p>
<p>A recent example is a mattress: next day free delivery and they took the old one away. And the company - <a href="http://www.worthingbeddingcentre.co.uk/" target="_self" title="Jones &amp; Tomlin">Jones &amp; Tomlin</a> - had a brilliant website and price matched anyway. What wasn't to like?</p>
<p>But many retailers - and I know John Lewis suffers (suffered?) from this - are plagued by the 'touch and feel' and 'advice-seeking' brigades who then, having found what they want, go home and order from Amazon.</p>
<p>Graham Charlton, who I don't know, but who seems to talk a lot of sense on this subject has blogged about various strategies stores can adopt in his post, "<a href="http://econsultancy.com/uk/blog/62447-13-ways-for-retailers-to-deal-with-the-threat-of-showrooming#comments" target="_self" title="Dealing with the threat of showrooming">13 ways for retailers to deal with the threat of showrooming</a>".</p>
<p>Thought you might be interested. Lord knows what it has to do with my blog theme though. </p>
<p> </p><xhtml:img xmlns:xhtml="http://www.w3.org/1999/xhtml" src="http://feeds.feedburner.com/~r/typepad/dytn/~4/xCyLCOHmVBY" height="1" width="1" /></div></content>



    </entry>
    <entry>
        <title>This is not breaking news... it's already gone viral</title>
        <link rel="alternate" type="text/html" href="http://teblog.typepad.com/david_tebbutt/2013/01/this-is-not-breaking-news-its-already-gone-viral.html" />
        <link rel="replies" type="text/html" href="http://teblog.typepad.com/david_tebbutt/2013/01/this-is-not-breaking-news-its-already-gone-viral.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-6a00d8341c507053ef017ee81a2581970d</id>
        <published>2013-01-31T19:59:17+00:00</published>
        <updated>2013-01-31T20:23:07+00:00</updated>
        <summary>Why does something happen just when you can't get to the computer? Yesterday a man (you probably know who) appeared on the radio and tv in advance of his company's launch of a new product. No doubt he couldn't reveal...</summary>
        <author>
            <name>David Tebbutt</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Bottom line" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Content" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Control" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Evidence" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Making contact" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="PR" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Preparation" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Proof" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Web/Tech" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Your readers" />
        
        
<content type="xhtml" xml:lang="en-US" xml:base="http://teblog.typepad.com/david_tebbutt/"><div xmlns="http://www.w3.org/1999/xhtml"><p>Why does something happen just when you can't get to the computer?</p>
<p>Yesterday a man (you probably know who) appeared on the radio and tv in advance of his company's launch of a new product. No doubt he couldn't reveal too many details, so the interviews were theoretically too early. But then, if he'd tried to get on today, the news would have already gone round the world and the programmes would have been less interested.</p>
<p>So, he arrived with a set of inward-looking and content-free messages which he was determined to deliver. If anyone had advised him about bridging techniques or addressing the interests of his audience, his memory clearly failed him.</p>
<p>He answered every question with a non sequitur, usually involving words like unique, new, proposition, experience, essence and transformation.Oh yes, and he found it "exciting", several times. Completely forgetting perhaps that he's paid to be excited. </p>
<p>In the end, one of the presenters was so anxious to get something out of the interview that they offered an open goal, "Sell it to us then." And he talked about "managing to find the way to transition the essence ..."</p>
<p>Handling the media is not rocket science but I accept it can be stressful. That's why you need to prepare. Know what you want to say and what you can say. Make sure it is of interest and, hopefully, benefit to the audience. Say it in concrete language that they understand. Know how to bridge (I call it transition - am I guilty of the same crime?) away from the awkward question and get onto something interesting to the audience.</p>
<p>My mate and highly regarded journalist/editor, <a href="http://www.dickpountain.co.uk/" target="_self" title="Dick Pountain">Dick Pountain</a>, came up with a form of words that would have got the interview off to a racing start and actually delivered value to the audience within a few seconds. Sadly I can't share those words because it would identify our miscreant.</p><xhtml:img xmlns:xhtml="http://www.w3.org/1999/xhtml" src="http://feeds.feedburner.com/~r/typepad/dytn/~4/YkqV7c7XQqM" height="1" width="1" /></div></content>



    </entry>
    <entry>
        <title>Crowd-sourced elearning from mylearningworx</title>
        <link rel="alternate" type="text/html" href="http://teblog.typepad.com/david_tebbutt/2012/12/crowd-sourced-elearning-from-mylearningworx.html" />
        <link rel="replies" type="text/html" href="http://teblog.typepad.com/david_tebbutt/2012/12/crowd-sourced-elearning-from-mylearningworx.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-6a00d8341c507053ef017ee63f0aa3970d</id>
        <published>2012-12-14T15:59:41+00:00</published>
        <updated>2012-12-15T13:06:38+00:00</updated>
        <summary>Do you have expertise and passion in a subject? Would you like to share it with the world? For free or for money? mylearningworx officially launched itself yesterday. The event was marked by an e-learning workshop for the many friends...</summary>
        <author>
            <name>David Tebbutt</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Bottom line" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Content" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="eLearning" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="New media" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Web service" />
        
        
<content type="xhtml" xml:lang="en-US" xml:base="http://teblog.typepad.com/david_tebbutt/"><div xmlns="http://www.w3.org/1999/xhtml"><p>Do you have expertise and passion in a subject? Would you like to share it with the world? For free or for money?</p>
<p><a href="http://www.mylearningworx.com/" target="_self" title="mylearningworx">mylearningworx</a> officially launched itself yesterday. The event was marked by an e-learning workshop for the many friends of the company and the beta testers. You can read about it in Kate Graham's <a href="http://tinyurl.com/d9jthsa" target="_self" title="mylearningworxshop">blog post</a>. </p>
<p>Now you can see what my last post was about. One of the people behind the company was my publisher at <a href="http://www.informationworldreview.co.uk/" target="_self" title="Information World Review">Information World Review</a>. Knowing my penchant for software and training, he asked if I'd like to give the system a whirl. That's how I came to make <a href="http://www.mylearningworx.com/app/take/course/576/tebbos-kick-ass-training-class" target="_self" title="Tebbo's Kick Ass Training Class">Tebbo's Kick Ass Writing Class</a>.</p>
<p>Like many SaaS systems, this one is under continuous improvement. It's finished enough to enable people to upload pre-recorded courses. You'll find quite a few on the website ranging from free (like mine) to £50. Low prices should mean plenty of customers. Revenue is split in favour of the author. Free courses are an ideal way to establish the author's credentials.</p>
<p>The site lists all the courses. You can scroll through them, search them or <a href="http://www.mylearningworx.com/app/take/categories.aspx" target="_self" title="Courses by category">see them by category</a>. Authors can assign courses to multiple relevant categories to maximise the chance of them being found.</p>
<p>The people behind mylearningworx expect e-learning professionals to adopt this platform for hosting their private and public offerings, quite apart from the hoi polloi like me who'd just like to share a bit of useful knowledge with the world. (Although I'm being encouraged to do something more substantial.) They have plans to expand to Australia and have Spanish, German and French versions too.</p>
<p>I think that's probably enough from me. Except to say that I like what I see, I know it's not perfect, but they are listening to (and acting on) feedback from their growing community. If you're at all interested in this sort of thing, mylearningworx is certainly worth a look.</p>
<p> </p><xhtml:img xmlns:xhtml="http://www.w3.org/1999/xhtml" src="http://feeds.feedburner.com/~r/typepad/dytn/~4/7zhn-YwRbTY" height="1" width="1" /></div></content>



    </entry>
    <entry>
        <title>Tebbo's Kick Ass Writing Class</title>
        <link rel="alternate" type="text/html" href="http://teblog.typepad.com/david_tebbutt/2012/12/tebbos-kick-ass-writing-class.html" />
        <link rel="replies" type="text/html" href="http://teblog.typepad.com/david_tebbutt/2012/12/tebbos-kick-ass-writing-class.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-6a00d8341c507053ef017ee5e8f5a0970d</id>
        <published>2012-12-04T17:12:51+00:00</published>
        <updated>2012-12-06T05:50:35+00:00</updated>
        <summary>Well, that was fun. I decided to take a SlideShare presentation, tweak it a bit, add a sound track and upload the resulting movie to YouTube. (I had my reasons but I'll keep them under my hat for now.) The...</summary>
        <author>
            <name>David Tebbutt</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Content" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="eLearning" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Life" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Making contact" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Preparation" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Your readers" />
        
        
<content type="html" xml:lang="en-US" xml:base="http://teblog.typepad.com/david_tebbutt/">
&lt;div xmlns="http://www.w3.org/1999/xhtml"&gt;&lt;p&gt;Well, that was fun. I decided to take a SlideShare presentation, tweak it a bit, add a sound track and upload the resulting movie to YouTube. (I had my reasons but I'll keep them under my hat for now.) The result is a five and a half minute free introduction to effective writing. Hopefully it will encourage people to have a go - regardless of their past experiences - and actually achieve something fairly quickly.&lt;/p&gt;
&lt;p&gt;&lt;object width="560" height="315"&gt;&lt;param name="movie" value="http://www.youtube.com/v/iRA6mikrs_I?version=3&amp;amp;hl=en_US&amp;amp;rel=0"&gt;&lt;/param&gt;&lt;param name="allowFullScreen" value="true"&gt;&lt;/param&gt;&lt;param name="allowscriptaccess" value="always"&gt;&lt;/param&gt;&lt;embed src="http://www.youtube.com/v/iRA6mikrs_I?version=3&amp;amp;hl=en_US&amp;amp;rel=0" type="application/x-shockwave-flash" width="560" height="315" allowscriptaccess="always" allowfullscreen="true"&gt;&lt;/embed&gt;&lt;/object&gt;&lt;/p&gt;
&lt;p&gt;The tools I used were PowerPoint, &lt;a title="BBFlashBackPro" href="http://www.bbsoftware.co.uk/" target="_self"&gt;BBFlashbackPro&lt;/a&gt; and &lt;a title="Audacity" href="http://audacity.sourceforge.net/" target="_self"&gt;Audacity&lt;/a&gt;&amp;nbsp;(just when I had to go back in and patch a bit of the voiceover because I'd used the wrong word). I am not remotely expert at using any of these tools. And, yes, you might say it shows. But the point is that I just got it into my head that it would be good to share this part of my life experience. I didn't set out to be slick.&lt;/p&gt;
&lt;p&gt;Should I do another one on another subject, or get me coat?&lt;/p&gt;&lt;/div&gt;
&lt;img src="http://feeds.feedburner.com/~r/typepad/dytn/~4/-aqu3xD8Jrk" height="1" width="1"/&gt;</content>



    </entry>
    <entry>
        <title>What Tebbo did next</title>
        <link rel="alternate" type="text/html" href="http://teblog.typepad.com/david_tebbutt/2012/11/what-tebbo-did-next.html" />
        <link rel="replies" type="text/html" href="http://teblog.typepad.com/david_tebbutt/2012/11/what-tebbo-did-next.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-6a00d8341c507053ef017d3d9c67e4970c</id>
        <published>2012-11-13T19:36:22+00:00</published>
        <updated>2012-11-13T21:41:39+00:00</updated>
        <summary>Looking back at the past five years, it's been a lot of fun and I've worked exceedingly hard on three major projects: Freeform Dynamics where, as an analyst, I became deeply involved in social, cloud and environmental aspects of ICT....</summary>
        <author>
            <name>David Tebbutt</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Environment" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Life" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="PR" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Social stuff" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Sustainability" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Weblogs" />
        
        
<content type="xhtml" xml:lang="en-US" xml:base="http://teblog.typepad.com/david_tebbutt/"><div xmlns="http://www.w3.org/1999/xhtml"><p>Looking back at the past five years, it's been a lot of fun and I've worked exceedingly hard on three major projects: <a href="http://www.freeformdynamics.co.uk/" target="_self" title="Freeform Dynamics">Freeform Dynamics</a> where, as an analyst, I became deeply involved in social, cloud and environmental aspects of ICT. Then <a href="http://blueandgreentomorrow.co.uk/" target="_self" title="Blue &amp; Green Tomorrow">Blue &amp; Green Tomorrow</a>, where I launched, edited and wrote all the news and many features in the print edition. Then <a href="http://www.6connex.co.uk/" target="_self" title="6Connex EMEA">6Connex EMEA</a> where I consulted (and still do) on all manner of things - mainly writing stuff but also getting roped into the technical side of things as well. As a virtual event company, 6Connex also has a strong environmental angle.</p>
<p>Following a particularly large project which almost gobbled me up, I find that I can rebalance my life somewhat. So I'm back to doing more writing - monthly in <a href="http://www.cio.co.uk/" target="_self" title="cio.co.uk">cio.co.uk</a>, about individual CIOs and their sustainability efforts, and private commercial writing (B2B). I even run the odd writing skills workshop.</p>
<p>I'm also training in media skills either solo, with PR partners, or with Martin Banks, depending on what's required. Clients are usually blue chip ICT clients but I've also worked with a chemical company, a charity, some engineering firms and a university.</p>
<p>No doubt things will unfold in interesting and unexpected ways. They usually do. If anything changes radically, I'll let you know. You still won't see many blog posts here in the short term, but I wouldn't rule it out long term. At the moment, my editing and blogging urges are more than satisfied with <a href="http://therightthingtodo.co.uk/" target="_self" title="The Right Thing To Do?">The Right Thing To Do?</a>.</p>
<p>So there we are, just in case you were wondering. If you're not, I guess you wouldn't have read this far.</p>
<p> </p><xhtml:img xmlns:xhtml="http://www.w3.org/1999/xhtml" src="http://feeds.feedburner.com/~r/typepad/dytn/~4/-WFw13YgD4Y" height="1" width="1" /></div></content>



    </entry>
    <entry>
        <title>How sticky are your labels?</title>
        <link rel="alternate" type="text/html" href="http://teblog.typepad.com/david_tebbutt/2012/08/how-sticky-are-your-labels.html" />
        <link rel="replies" type="text/html" href="http://teblog.typepad.com/david_tebbutt/2012/08/how-sticky-are-your-labels.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-6a00d8341c507053ef0177440e3e30970d</id>
        <published>2012-08-11T06:26:04+01:00</published>
        <updated>2012-08-11T06:26:04+01:00</updated>
        <summary>(First published in "The Right Thing To Do?" 9th August) As editor of "The Right Thing To Do?" I've tried to stay in the background but, due to a monumental workload elsewhere in recent weeks, I've failed to find a...</summary>
        <author>
            <name>David Tebbutt</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Control" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Corporate culture" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Influencers" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Life" />
        
        
<content type="xhtml" xml:lang="en-US" xml:base="http://teblog.typepad.com/david_tebbutt/"><div xmlns="http://www.w3.org/1999/xhtml"><p><em>(First published in "The Right Thing To Do?" 9th August)</em></p>
<p>As editor of "<a href="http://www.therightthingtodo.co.uk/" target="_self" title="&quot;The Right Thing To Do?&quot; blog">The Right Thing To Do?</a>" I've tried to stay in the background but, due to a monumental workload elsewhere in recent weeks, I've failed to find a guest writer this week. So you've got me. Hope you don't mind.</p>
<p>As a subject I thought I'd look back at my own life and figure out what the most important lesson has been. And I reckon it's 'authenticity'. Whenever I've tried to be someone I'm not, I've ended up unhappy at best and stressed at worst.</p>
<p>The trouble is that companies quite often force you into these uncomfortable situations. And, without some kind of training - in management skills in my case before I secured my first managerial position - you either busk it and get away with it. Or you do what I did and try to satisfy everyone and end up so stressed my wife had to call a doctor. (I don't remember, but I was apparently banging my head against a wall at the time.)</p>
<p>Fortunately, I was able to resign fairly amicably and move on, to better things as it happened, but with some lessons learned in a very hard way. After that, instead of pretending I was some kind of superman, I tried to be more open and honest about things.</p>
<p>Sure, we have to pretend a bit. Some years later, when I became editor of a magazine, it was a massive departure for me. I didn't feel like an 'editor'. I lacked the authority of many of my writers. But I found that, because I had the label 'editor', people treated me like one and it took very little time to grow into the new role. One that was completely compatible with my skills, motivations and values.</p>
<p>Again, I was lucky. A fantastic publisher (<a href="http://www.felixdennis.com/" title="Felix Dennis' website">Felix Dennis</a>) gave me a wonderful feel for this new profession (I'd had a series of IT management jobs before largely switching to publishing) and, best of all, I was able to be 'me'.</p>
<p>How many people get that opportunity? How many people are labelled and feel obliged to live out those labels? 'Nerd', 'air head', 'superstar', 'disabled', 'tycoon', 'housewife' and so on.  The only labels you need to conform to are those you choose for yourself. You have only one life and, while it might take courage to break free of the comfort of your label, if your inner self and your label are incompatible, you need to do something about it before the stress gets you.</p>
<p>If you want to hear and see someone who's learned this lesson in an astonishing and profound way, take a look at this <a href="http://youtu.be/YyBk55G7Keo">TED video by Caroline Casey</a>. She had two massive 'change moments' in her life, at 17 and at 26. The first threatened to bestow an accurate but unwelcome label on her, and her denial of it led to the second which was close to a breakdown. By then accepting what she was and acknowledging what she really wanted, she was able to perform what you and I might regard as miracles.</p>
<p>Enjoy!</p>
<p> </p>
<p>
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</p><xhtml:img xmlns:xhtml="http://www.w3.org/1999/xhtml" src="http://feeds.feedburner.com/~r/typepad/dytn/~4/s7WeYYlAn1Q" height="1" width="1" /></div></content>



    </entry>
    <entry>
        <title>Know any passionate pragmatists?</title>
        <link rel="alternate" type="text/html" href="http://teblog.typepad.com/david_tebbutt/2012/06/know-any-passionate-pragmatists.html" />
        <link rel="replies" type="text/html" href="http://teblog.typepad.com/david_tebbutt/2012/06/know-any-passionate-pragmatists.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-6a00d8341c507053ef017742b1c0fd970d</id>
        <published>2012-06-25T11:38:48+01:00</published>
        <updated>2012-06-25T11:38:48+01:00</updated>
        <summary>The Right Thing To Do? is a blog where experienced people share their insights - the 500 or so words that they hope will inspire others in their quest to make the world a better place. Posts are run fortnightly...</summary>
        <author>
            <name>David Tebbutt</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Blogging" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Bottom line" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Evidence" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Life" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="New media" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Weblogs" />
        
        
<content type="xhtml" xml:lang="en-US" xml:base="http://teblog.typepad.com/david_tebbutt/"><div xmlns="http://www.w3.org/1999/xhtml"><p><a href="http://therightthingtodo.co.uk/" target="_self" title="The Right Thing To Do?">The Right Thing To Do?</a> is a blog where experienced people share their insights - the 500 or so words that they hope will inspire others in their quest to make the world a better place.</p>
<p>Posts are run fortnightly and they provide a useful link for the writer's portfolio. In time, we'd like it to be seen as a reliable place for inspiration and conversation. It is non-commercial.</p>
<p>We make it as easy as possible for contributors, often ghost-writing pieces for those who are too busy to do anything but spend 15 minutes on the phone. Everyone, whether ghosted or edited, gets to approve the final piece.</p>
<p>Each post is about life and work and is non-promotional, although contributors usually mention their affiliations (with hyperlink) in their 40-word bio (plus headshot).</p>
<p>The <a href="http://therightthingtodo.co.uk/index.php/about-us/" target="_self" title="About us">About us</a> page is probably the best place to check us out.</p>
<p>Do you know anyone who's passionate yet pragmatic? (Including yourself, of course.)</p>
<p>Please let us know.</p>
<p>Thank you.</p>
<p>We look forward to hearing from you.</p>
<p> </p>
<p>Here's a list of the posts we've run so far:</p>
<p><a href="http://therightthingtodo.co.uk/index.php/2011/12/why-things-will-get-better/">Why things will get better</a> from the work of Matt Ridley, December 22, 2011</p>
<p><a href="http://therightthingtodo.co.uk/index.php/2012/01/entrepreneur-extraordinaire-felix-dennis-on-good-fortune/">Entrepreneur Extraordinaire, Felix Dennis, on Good Fortune</a> January 12, 2012</p>
<p><a href="http://therightthingtodo.co.uk/index.php/2012/01/never-mind-gdp-what-about-gross-national-happiness/">Never mind GDP, what about Gross National Happiness?</a> from the work of Chip Conley, January 19, 2012</p>
<p><a href="http://therightthingtodo.co.uk/index.php/2012/01/reconnecting-kids-with-the-school-curriculum/">Reconnecting kids with the school curriculum</a> by Ray Maguire, January 26, 2012</p>
<p><a href="http://therightthingtodo.co.uk/index.php/2012/02/has-the-khan-academy-found-the-right-way-to-educate/">Has the Khan Academy found the right way to educate?</a> by me with Jim Farver, February 1, 2012</p>
<p><a href="http://therightthingtodo.co.uk/index.php/2012/02/why-green-makes-business-sense/">Why green makes business sense</a> by Ben Goldsmith, February 9, 2012</p>
<p><a href="http://therightthingtodo.co.uk/index.php/2012/02/is-sustainable-growth-a-myth/">Is sustainable growth a myth?</a> by Clive Longbottom, February 23, 2012</p>
<p><a href="http://therightthingtodo.co.uk/index.php/2012/03/rag-and-bone-men-of-the-information-world/">Rag and bone men of the information world</a> by Euan Semple, March 7, 2012</p>
<p><a href="http://therightthingtodo.co.uk/index.php/2012/03/the-power-of-community/">The power of community</a> by Mark Chillingworth, March 21, 2012</p>
<p><a href="http://therightthingtodo.co.uk/index.php/2012/04/wheres-the-social-in-accountancy/">Where’s the ‘social’ in ‘accountancy’?</a> by Martin Banks, April 4, 2012</p>
<p><a href="http://therightthingtodo.co.uk/index.php/2012/04/mind-the-gap/">Mind the gap</a> by Hussein Dickie, April 18, 2012</p>
<p><a href="http://therightthingtodo.co.uk/index.php/2012/05/inhumane-hr-behaviour/">Inhumane HR behaviour</a> by Tracey Poulton, May 2, 2012</p>
<p><a href="http://therightthingtodo.co.uk/index.php/2012/05/listen-to-the-right-people/">Listen! (To the right people)</a> inspired by the Cognitive Edge folk, May 16, 2012</p>
<p><a href="http://therightthingtodo.co.uk/index.php/2012/05/get-on-the-trust-trajectory/">Get on the trust trajectory</a> by Rob Wirszycz, May 30, 2012</p>
<p><a href="http://therightthingtodo.co.uk/index.php/2012/06/baby-bathwater-beware/">Baby, bathwater, beware …</a> by Anne Marie McEwan aided and abetted by me, June 13, 2012</p>
<p> </p>
<p> </p><xhtml:img xmlns:xhtml="http://www.w3.org/1999/xhtml" src="http://feeds.feedburner.com/~r/typepad/dytn/~4/EDKsYwnqJxY" height="1" width="1" /></div></content>



    </entry>
    <entry>
        <title>The right thing to do?</title>
        <link rel="alternate" type="text/html" href="http://teblog.typepad.com/david_tebbutt/2012/03/the-right-thing-to-do.html" />
        <link rel="replies" type="text/html" href="http://teblog.typepad.com/david_tebbutt/2012/03/the-right-thing-to-do.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-6a00d8341c507053ef0168e8935f43970c</id>
        <published>2012-03-09T07:09:23+00:00</published>
        <updated>2012-03-09T07:09:23+00:00</updated>
        <summary>Recent events have drawn me away from Teblog and I think they're likely to keep me away. But I am involved in something much better. First a bit of background: editing and writing much of the original paper version of...</summary>
        <author>
            <name>David Tebbutt</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Blogging" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Bottom line" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Corporate culture" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="eLearning" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Environment" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Making contact" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Proof" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Social stuff" />
        
        
<content type="xhtml" xml:lang="en-US" xml:base="http://teblog.typepad.com/david_tebbutt/"><div xmlns="http://www.w3.org/1999/xhtml"><p>Recent events have drawn me away from Teblog and I think they're likely to keep me away. But I am involved in something much better.</p>
<p>First a bit of background: editing and writing much of the original paper version of <a href="http://www.blueandgreentomorrow.com/" target="_self" title="Blue &amp; Green Tomorrow">Blue &amp; Green Tomorrow</a> gave me massive opportunities to write about the environment up to May last year; on the communication front, <a href="http://www.greybeards.co.uk/" target="_self" title="Greybeards: David Tebbutt and Martin Banks">media skills training</a> hit an unexpected peak in January; and, since June, I've spent at least half of my time with a company which hits every Tebbo hot button: communication, environment and IT.</p>
<p>The people I work with are great and we've created a neat <a href="http://www.6connex.co.uk/" target="_self" title="6Connex EMEA website">website</a>, <a href="https://emea.6connex.com/portal/demosite/login" target="_self" title="Login or Register for the 6Connex EMEA Demo">demo</a> and <a href="http://support.6connex.co.uk/kb/" target="_self" title="6Connex EMEA knowledgebase and news blog">knowledgebase</a> plus various social media presences. The company itself, 6Connex EMEA, is all about online events, content and collaboration, thus accelerating work and cutting the costs (financial, social and environmental) associated with travel.</p>
<p>But it gets better. <a href="http://www.6connex.co.uk/traceypoulton.html" target="_self" title="Tracey Poulton bio">Tracey</a> (the boss) and I wanted to do something extra but non-commercial. Inspired by the work of the <a href="http://therightthingtodo.co.uk/index.php/our-inspiration/" target="_self" title="Our inspiration - The Lunar Society">Lunar Society</a> at the dawn of the industrial age, we wanted to get right-minded people to share their practical insights with each other and with anyone who cares about making the world a better place. (The motivation is similar to Blue &amp; Green Tomorrow's. The difference is that it goes way beyond environmental issues.)</p>
<p>We've had direct contributions from people like publishing mogul, poet and forest builder, Felix Dennis and green investment wizard Ben Goldsmith. We've covered some interesting TED videos - one on Gross National Happiness and another on why things will get better. We've also had people who are at the heart of change in educational systems and one who argues that growth and sustainability are incompatible.</p>
<p> </p>
<p><strong>Some pioneering contributors and featured presenters in <a href="http://www.therightthingtodo.co.uk/" target="_self" title="The Right Thing To Do?">The Right Thing To Do?</a></strong></p>
<p><a href="http://teblog.typepad.com/.a/6a00d8341c507053ef016763969ed4970b-pi" style="display: inline;"><img alt="TRTTD folk" border="0" class="asset  asset-image at-xid-6a00d8341c507053ef016763969ed4970b image-full" src="http://teblog.typepad.com/.a/6a00d8341c507053ef016763969ed4970b-800wi" title="TRTTD folk" /></a></p>
<p>Top row: <a href="http://www.euansemple.com/" target="_self" title="Euan Semple's website">Euan Semple</a>; <a href="http://www.quocirca.com/" target="_self" title="Clive Longbottom's company">Clive Longbottom</a>; <a href="http://www.whebgroup.com/" target="_self" title="Ben Goldsmith's company">Ben Goldsmith</a>; <a href="http://www.io.uk.com/" target="_self" title="Ray Maguire's company">Ray Maguire</a>.<br /> Bottom row: <a href="http://www.rationaloptimist.com/" target="_self" title="Matt Ridley's website">Matt Ridley</a>; <a href="http://emotionalequations.com/" target="_self" title="Chip Conley's website">Chip Conley</a>; <a href="http://www.felixdennis.com/" target="_self" title="Felix Dennis' website">Felix Dennis</a>; <a href="http://www.khanacademy.org/" target="_self" title="The Khan Academy website">Salman Khan</a>.</p>
<p> </p>
<p>Just this week, social networking guru, Euan Semple, contributed a great post entitled "<a href="http://therightthingtodo.co.uk/index.php/2012/03/rag-and-bone-men-of-the-information-world/" target="_self" title="Euan Semple: &quot;Bloggers are the rag and bone men of the information world&quot;">Bloggers are the rag and bone men of the information world</a>."</p>
<p>Everyone is giving their time and ideas for nothing. No-one puffs their business directly, although they can all share their credentials in their mini-bios. TRTTD exists for knowledge sharing and discussion which will provide a bedrock of thoughtful considerations for our collective future. Depending on individual circumstances, posts are either contributed, the product of an interview or are written up around an online video.</p>
<p>Curating TRTTD seems to me to be a much better cause than continuing with Teblog. I'll keep it open for now, but expect most of my energies to be spent elsewhere. And, if you like the sound of "The Right Thing To Do?" why not come on over. It would be great to see you there. Here are the <a href="http://www.therightthingtodo.co.uk/" target="_self" title="The Right Thing To Do? website">Website</a> and <a href="https://twitter.com/#!/trttd" target="_self" title="The Right Thing To Do On Twitter">Twitter</a> links. </p>
<p> </p><xhtml:img xmlns:xhtml="http://www.w3.org/1999/xhtml" src="http://feeds.feedburner.com/~r/typepad/dytn/~4/ovTGhFdPJIA" height="1" width="1" /></div></content>



    </entry>
    <entry>
        <title>Would you spam your followers?</title>
        <link rel="alternate" type="text/html" href="http://teblog.typepad.com/david_tebbutt/2012/02/would-you-spam-your-followers.html" />
        <link rel="replies" type="text/html" href="http://teblog.typepad.com/david_tebbutt/2012/02/would-you-spam-your-followers.html" thr:count="3" thr:updated="2012-02-23T16:14:26+00:00" />
        <id>tag:typepad.com,2003:post-6a00d8341c507053ef016301dfc823970d</id>
        <published>2012-02-23T08:00:28+00:00</published>
        <updated>2012-02-23T08:00:28+00:00</updated>
        <summary>Should I spam my contacts? I don't think so. Why do I ask? Because, I received an email this morning from someone I once knew slightly asking me to advocate something his brother had done. In essence the email told...</summary>
        <author>
            <name>David Tebbutt</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Blogging" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Bottom line" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Life" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Making contact" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="PR" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Social stuff" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Weblogs" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Your readers" />
        
        
<content type="xhtml" xml:lang="en-US" xml:base="http://teblog.typepad.com/david_tebbutt/"><div xmlns="http://www.w3.org/1999/xhtml"><p>Should I spam my contacts? I don't think so.</p>
<p>Why do I ask? Because, I received an email this morning from someone I once knew slightly asking me to advocate something his brother had done. In essence the email told me exactly how he'd like me to spam my followers. </p>
<p>Here's his approach:</p>
<p>After an intro he says, "I'm writing to ask you very personally for your help ...".</p>
<p>I like the "very personally" since it's clearly not. It's a mass mailing.</p>
<p>He asked for 'likes' on three social networks, a Tweet, a Facebook mention and a blog post. He also asked for support on a couple of publicity sites and offered an opportunity for a minuscule and fleeting piece of self promotion.</p>
<p>Finally he describes the product in more detail and asks if I can help him find distributors.</p>
<p>Clang!!</p>
<p>That was the bin.</p>
<p>Am I wrong?</p>
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