apt blog

PV Systems powers up with apt

2009-07-13T11:35:03+01:00

apt is proud to have launched a new website for PV Systems, the leading manufacturer and installer of solar solutions in the UK, to coincide with the release of £10 million worth of government funding.

www.pvsystems.com gives users access to relevant information on a range of solar PV products for commercial and domestic use, new-build or retro-fit developments. The new site also showcases many examples of unique, bespoke solutions that have been delivered in the past.

For more information visit http://www.aptmarketing.co.uk/pv-systems-with-apt/92/289 or to find out about our other clients, visit us at http://www.aptmarketing.co.uk/

Luton Airport Parking takes off with apt

2009-07-07T10:35:59+01:00

apt has launched a new website for APCOA parking aimed at making it easier to park at Luton Airport. APCOA offers the only onsite parking at the airport including long-term, mid-term and short-term parking.

The website http://www.luton-airport-parking.org/ is designed as a pre-book service for parking at the airport, that is cheap, secure and convenient and which doesn’t rely on a meet and greet service or public transport transfers. The website also provides up-to-date information on arrivals and departures, as well as showing available spaces which can be paid for in advance.

The website is built in web2 technology and has a Content Management System (CMS). This enables an easy addition of extra pages as well as individual keyword optimisation for every existing page. The system is versatile and easily adaptable and can be improved and expanded in line with their needs to ensure they have the most effective and up-to-date website possible.

For more about our current projects, visit us at http://www.aptmarketing.co.uk

Dwindling Customer Service!

2009-06-26T15:52:46+01:00

The importance and value placed on customer service is at an all-time low, despite being in a consumer driven world! I often find myself wondering where the smile has gone and whether the notion of 'going the extra mile' is just a distant memory. At the beginning of the month, we posted about loyalty and how no one cares about existing customers anymore, but in light of it all, we've found someone who does and we reckon he deserves recognition for his customer service - check out the world's coolest flight attendant and see whether he puts a smile on your face! http://www.youtube.com/watch?v=x_o_xn-q5Zk

Loyalty letdown

2009-06-01T12:44:01+01:00

We knew it wasn't just us. Recent consumer reports and the word on the street all beg the same question: Why aren't there good offers for EXISTING customers anymore? As marketers we know how to dangle delicious fruit in front of prospective consumers, yet someone has forgotten the little people who stayed with a brand. Those people are now wondering why they even stayed at the party when the gatecrashers are offered the good wine. Whether it be a special tariff, an upgrade or level of customer care, existing customers are getting the cold shoulder. Maybe its time to be consistently promiscuous with a brand and move on to a new lover every six months...

A sporting chance

2009-05-20T15:19:48+01:00

This weekend saw our intrepid MD in action at an unforgettable Italian press weekend for the expansive Geovillage Sport & Wellness Resort, in Sardinia. The stunning location comprises of Europe's number one, multipurpose complex for just about every sport. It already attracts top competitive athletes, celebrities and sports teams - Roger Federer, Chelsea and Real Madrid, to namedrop a few!

The apt media party and camera crew soaked up the sunshine from the nearby beaches on the famous Costa Esmeralda and wandered amongst Geovillage's 14 hectares of lush Mediterranean gardens.

The complex features a spa managed by the prestigious Malo Clinic empire and its president, Dr Paulo Malo dropped in to give a press conference and presentation to the world's media about his exciting vision for combining health and wellness therapies at the Geovillage resort.

Our journalists were thrilled to get one to one access with the quintessential and globally renowned doctor of wellbeing! After their trial spa sessions, apt and their media guests found themselves overlooking the spectacular views from Geovillage's exclusive first class hotel , the impressive and elegant Meliá Olbia.

apt looks set to show the world just what a unique and cutting edge European facility Geovillage is. Watch this space!

http://www.geovillage-sportsclubs.com/