Eggblogg - Online Marketing Comments and Opinions

Overcoming social 'overwhelm' by setting modest goals

2012-01-27T17:27:56+00:00

Do you ever have that sinking feeling when you open up Tweetdeck/Feedly/Facebook etc? I don't know about you but these are the kinds of things that frequently go through my mind: everyone's so much more of an expert than me...

What does it take to become a more 'social' business?

2012-01-25T09:43:00+00:00

Recently I followed a really throught-provoking webinar put on by Social Media Today, in which Maggie Fox of Social Media Group interviewed Sandy Carter, IBM Vice President, Social Business Evangelism and Sales. The theme was (broadly) how businesses can become...

Book review: The Shallows, How the internet is changing the way we think, read and remember. By Nicholas Carr

2012-01-23T09:47:10+00:00

I recently finished reading Nicholas Carr's 'The Shallows' (subtitle: How the internet is changing the way we read, think and remember'). It's just the sort of book I enjoy - a new way of looking at things, intelligently argued, well...

Who 'owns' an employee's Twitter followers?

2012-01-15T13:45:16+00:00

Some interesting debate in Marketing last week about employee Twitter accounts and who owns the relationship with followers should the employee leave the company. On the one hand, media lawyer Mark Smith warns that companies should have a clear social...

Seeing the opportunity to remove the mask

2012-01-10T10:00:00+00:00

I liked this quote by Steven Taylor of hospitality group Starwood in last week's Marketing Week. "Social media has removed the 'mask' from our business. With traditional media, you could push messages, but with social media, the hotel experience is...