Eggblogg - Online Marketing Comments and Opinions

Computers crunch data, humans do the thinking

2012-03-08T10:00:00+00:00

Recently I met with two lovely people embarking on a new business, who wanted to pick my brain a little about social media. We talked about how journalism had changed (one was a former jourmalist) and about the core ideas...

What do you think of 'motivational' type business books? (Plus review of 'The Start-up of You')

2012-03-07T10:02:29+00:00

I was recently sent a copy of The Start-up of You by Reid Hoffman and Ben Casnocha, to take a look at (thanks @najmafinlay). It certainly seems timely, with so many people competing for a smaller pool of good jobs,...

Effective SEO shouldn't involve comment spam

2012-02-27T11:02:05+00:00

Unsurprisingly, this blog post from last month about problems with outsourcing social media has attracted a number of spam comments (caught in my spam filter). I'm often asked 'how do you recognise comment spam?' Sometimes it's obvious, but how about...

Social Media Week foretelling the end of social media

2012-02-15T17:05:03+00:00

It's Social Media Week all over the world, and plenty of the events are being streamed or live-tweeted, which is great for others who can't get to things but want to know what was said. I did get along to...

Ask not what you get from the social web, but what you will give to it

2012-02-07T10:23:35+00:00

I just read an interesting report on the We Are Social blog about recent research from Insites Consulting which found "a positive correlation between the extent of social media integration and the company’s financial results." The summary is in the...