Email Marketing News and Tips

Boomerang takes great pride in our high email deliverability reputation. Our IP addresses have a deliverability rate of over 90% and most of our individual IP addresses have rates as high as 97%. This deliverability success is a direct result of the delayed retry system and the quality of lists that our customers are sending to from our shared IP address pools.

Our delayed retry system is implemented after each email blast is activated. If after our systems first attempt to send to an email address in your list soft bounces for any reason, Boomerang’s Blastwizard tool will automatically retry that email address every two hours for the next 6 hours.

A common question handled by our customer support team is the difference between a hard and soft bounce. A hard bounce is an email address that is rejected by the receiving server for a permanent reason, such as the email address does not exist. A soft bounce, which we do retry, is when an email makes it to a recipient’s mail server but is bounced back, which can happen for a number of reasons. The most common reason for a soft bounce is the recipient’s inbox being full or the recipient’s server only allowing a limited number of emails from a specific domain at one particular time. This system ensures that more emails safely reach their intended inboxes.

For more information on our deliverability success or purchasing your own dedicated IP address please contact sales@boomerang.com or 1-800-779-7792.

Getting your messages through to your list members is just as important as building your list. Deliverability is affected by a number of different factors – from the reputation of your email marketing provider to the quality of the email addresses on your list. Another important piece of the puzzle is the content of your email messages. By paying attention to specific sections of your email marketing messages with regards… Continue reading

Deliverability is the blanket term for whether or not your emails are being received. Since it’s impossible for your audience to click on links they cannot see or take part in sales they do not know about, deliverability is a critical key to email marketing success.

Email deliverability can refer to your list member’s ability to receive your messages due to your compliance with anti-spam measures. In this case… Continue reading

Sending out a regular newsletter to your email marketing list not only creates a consistent presence in your list members’ inboxes but it gives you the opportunity to brand your business as an expert in your field. Newsletters can be as simple as a short message sent out on a weekly basis or a monthly recap of what has been happening on your company blog.

The key to getting… Continue reading

Your email newsletter is not just a way reach customers inside their inboxes. You can also use it to enhance your social media marketing presence. By adding just a few key links to your email marketing newsletter and publicizing your social media profiles, you can see an increase in fans and followers – which can lead to more customers for your business.

Try out the following tips to increase… Continue reading

Having an email newsletter is an effective method for keeping in touch with your customer list. With no mailing or printing costs involved, this method of marketing is budget-friendly and can boost your ROI. By reaching out to your customer list on a regular basis, you can alert your list members about the latest deals from your company and relevant information that will help them out. Regular newsletters can increase… Continue reading

While building a list is the first step to gaining a solid email marketing campaign, it is also important to make sure you then clean up that list periodically. If you are noticing a high number of invalids, duplicates or syntax errors it may be time to hand your list over for some professional list cleaning assistance.

Whether you are an existing customer or about to start using Boomerang… Continue reading

Want to instantly improve your email marketing success? You need to grow your list. Even without changing your strategy, adjusting your approach or improving your response rate, you will instantly make a bigger impact when you have a bigger list.

If you want to inject new life into your email marketing list, use these strategies. The will help you increase your opt ins so you have more targeted list… Continue reading

List segmentation is one of the most important keys to effective email marketing. Even if you are targeting a very tight group of customers, you will still have several segments within that list. When you create segments based on past interactions and purchasing behavior, you can laser target your marketing messages to get better responses. After creating several segments within your list, you can set specific targets for each segment… Continue reading

As you create your email marketing messages with BlastWizard, you will notice that you have the option to either send an HTML formatted email message or a plan text message. Although the vast majority of email programs allow HTML formatting, the rise of mobile email makes plain text messages more important again.

While many marketers simply create plain text versions that include the same information as an HTML email… Continue reading