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    <title>Ethical Brand</title>
    
    
    <link rel="alternate" type="text/html" href="http://www.ethicalbrand.net/" />
    <id>tag:typepad.com,2003:weblog-604789</id>
    <updated>2009-05-13T23:17:24+10:00</updated>
    <subtitle>There is no such thing as the perfect organisation, so being an 'ethical brand' actually means something else...</subtitle>
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    <atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="self" type="application/atom+xml" href="http://feeds.feedburner.com/typepad/ethicalbrand/future_brands_are_ethical" /><feedburner:info uri="typepad/ethicalbrand/future_brands_are_ethical" /><atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="hub" href="http://pubsubhubbub.appspot.com/" /><entry>
        <title>Electronic Money: Its Economic, Social, Political, and Environmental Impact</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/typepad/ethicalbrand/future_brands_are_ethical/~3/glqlok31k2w/d.html" />
        <link rel="replies" type="text/html" href="http://www.ethicalbrand.net/2009/05/d.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-66719415</id>
        <published>2009-05-13T23:17:24+10:00</published>
        <updated>2009-05-13T23:17:24+10:00</updated>
        <summary>Money creates power. So those that seek to exercise power have sought to control the production and management of what can be used as money and/or what they define to be money. Over thousands of year, rulers, dictators, churches, popes,...</summary>
        <author>
            <name>Bill Smith</name>
        </author>
        
        


    <feedburner:origLink>http://www.ethicalbrand.net/2009/05/d.html</feedburner:origLink></entry>
    <entry>
        <title>Rain Forest Residents, Texaco Face Off in Ecuador</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/typepad/ethicalbrand/future_brands_are_ethical/~3/LhZhoTfW94s/rain-forest-residents-texaco-face-off-in-ecuador.html" />
        <link rel="replies" type="text/html" href="http://www.ethicalbrand.net/2009/05/rain-forest-residents-texaco-face-off-in-ecuador.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-66271741</id>
        <published>2009-05-02T18:48:10+10:00</published>
        <updated>2009-05-02T18:48:10+10:00</updated>
        <summary>A judge is preparing to render a decision in a $27billion lawsuit filed in 1993 (yes 1993!) by residents of Ecuador's Amazonian rain forest against Texaco for fouling their land. Donald Moncayo, an activist who works with the poor farmers...</summary>
        <author>
            <name>Bill Smith</name>
        </author>
        
        


    <feedburner:origLink>http://www.ethicalbrand.net/2009/05/rain-forest-residents-texaco-face-off-in-ecuador.html</feedburner:origLink></entry>
    <entry>
        <title>Giant 'Islands' of Garbage Floating in the Ocean</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/typepad/ethicalbrand/future_brands_are_ethical/~3/KKSGmM0BXW0/giant-islands-of-garbage-floating-in-the-ocean.html" />
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        <id>tag:typepad.com,2003:post-66223441</id>
        <published>2009-05-01T08:37:58+10:00</published>
        <updated>2009-05-01T08:37:58+10:00</updated>
        <summary>The garbage itself floats just beneath the surface in a decaying soup that extends many feet below the surface in places. The mass is held together by oceanic currents called gyres. Also known as a trash vortex read more |...</summary>
        <author>
            <name>Bill Smith</name>
        </author>
        
        


    <feedburner:origLink>http://www.ethicalbrand.net/2009/05/giant-islands-of-garbage-floating-in-the-ocean.html</feedburner:origLink></entry>
    <entry>
        <title>Obama Restores Endangered Species Act </title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/typepad/ethicalbrand/future_brands_are_ethical/~3/glbdl00OEM4/obama-restores-endangered-species-act.html" />
        <link rel="replies" type="text/html" href="http://www.ethicalbrand.net/2009/05/obama-restores-endangered-species-act.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-66222707</id>
        <published>2009-05-01T08:14:31+10:00</published>
        <updated>2009-05-01T08:14:31+10:00</updated>
        <summary>The administration of U.S. President Barack Obama restored Tuesday a regulation requiring federal wildlife experts to review before implementation any government project that may impact threatened or endangered species. read more | digg story</summary>
        <author>
            <name>Bill Smith</name>
        </author>
        
        


    <feedburner:origLink>http://www.ethicalbrand.net/2009/05/obama-restores-endangered-species-act.html</feedburner:origLink></entry>
    <entry>
        <title>Burger King Ad Angers Mexicans </title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/typepad/ethicalbrand/future_brands_are_ethical/~3/vzCije2ik6w/burger-king-ad-angers-mexicans-.html" />
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        <id>tag:typepad.com,2003:post-65577491</id>
        <published>2009-04-17T13:53:32+10:00</published>
        <updated>2009-04-17T13:54:42+10:00</updated>
        <summary>trendsupdates.com — Burger King’s latest promotional poster has pissed off Mexicans and the ad has been forcefully withdrawn. It shows the Texican Whopper being promoted in a bad light with an American cowboy standing next to a short Mexican man...</summary>
        <author>
            <name>Bill Smith</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Shame on them" />
        
        


    <feedburner:origLink>http://www.ethicalbrand.net/2009/04/burger-king-ad-angers-mexicans-.html</feedburner:origLink></entry>
    <entry>
        <title>When Footnotes Speak Louder than Accuracy in Media</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/typepad/ethicalbrand/future_brands_are_ethical/~3/K-jkB_qlIdY/when-footnotes-speak-louder-than-accuracy-in-media.html" />
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        <id>tag:typepad.com,2003:post-65060581</id>
        <published>2009-04-04T10:54:50+10:00</published>
        <updated>2009-04-04T10:54:50+10:00</updated>
        <summary>One of the organisations I have admired for a long time now is Accuracy in Media who have over the years set out a fairly respectable stall for fairness, balance and accuracy in news reporting. Unfortunately though, in a recent...</summary>
        <author>
            <name>Bill Smith</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Shame on them" />
        
        


    <feedburner:origLink>http://www.ethicalbrand.net/2009/04/when-footnotes-speak-louder-than-accuracy-in-media.html</feedburner:origLink></entry>
    <entry>
        <title>Australia Zoo workers sacked - Croc Hunter Turning in Grave</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/typepad/ethicalbrand/future_brands_are_ethical/~3/_CEdmJj0KcM/australia-zoo-workers-sacked---croc-hunter-turning-in-grave.html" />
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        <id>tag:typepad.com,2003:post-64611247</id>
        <published>2009-03-25T23:20:29+10:00</published>
        <updated>2009-03-25T23:39:23+10:00</updated>
        <summary>So 20+ workers are fied and the whole thing is blamed on the economy. The big question is how much of a role has the economy really played? Clearly loosing the Crocodile Hunter has impacted the number of visitors to...</summary>
        <author>
            <name>Bill Smith</name>
        </author>
        
        


    <feedburner:origLink>http://www.ethicalbrand.net/2009/03/australia-zoo-workers-sacked---croc-hunter-turning-in-grave.html</feedburner:origLink></entry>
 
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