Gail Keith Marketing Blog

Too Close to the Competition

2011-05-12T13:31:00-07:00

As a consumer, sometimes I see the Money Mailer as something else to throw in the recycling bin and sometimes it’s an envelope full of discounts waiting to be discovered. The other day I received, my envelop full of discounts....

Free Valet

2011-05-09T13:30:09-07:00

When I see a sign like this my mind begins to spin with questions on how Sanderson Ford made a decision to use advertising/marketing dollars to sponsor valet parking. Thus begins my not so in-depth analysis of this particular advertising...

Marketing is like the spokes of a wheel

2011-02-24T16:02:39-07:00

Not enough spokes and your wheel could collapse under the pressure. Too many spokes and you lose track of what is truly supporting you and what is just for showing off. The angle of the spokes is like your strategy...

Your Newsletter Health

2010-09-07T10:16:00-07:00

I am probably asked about email newsletters more than just about any other marketing tactic. There is so much to cover on this topic. However, if you are doing a newsletter or thinking about adding one to your marketing mix...

Your Blog Health Check

2010-08-31T10:05:00-07:00

Using Your Blog as Part of Your Daily Operations Let's face it, like most things, you only get out of a blog, what you put in. Put in little effort, get little results. However, with a blog put in a...

Your Linked In Health

2010-08-24T10:37:00-07:00

Are you feeling the pressure to use Linked In as part of your marketing? If so, the following list will help you to understand your Linked In Health. Rate yourself below. o I have a Linked In profile which is...

Twitter Health Check

2010-08-17T09:20:00-07:00

Twitter is one of those social media venues people seem to "get" or they are completely lost on "why" they should use twitter. In the words of Dave Barnhardt, "Twitter is the most powerful prospecting tool on the planet." The...

Your Facebook Health

2010-08-10T09:17:00-07:00

So, your on Facebook. You have a personal page and a business page but what's next? The following check list will give you some insight into the top 10 steps each business owner should take to make Facebook effective for...

Industry Health Check

2010-08-03T04:04:00-07:00

Are You a Pro or Just Acting Like One? The corner stone of strong personal branding is being good at something . . .not just good, but actually exceptional at something. To be exceptional, each of us must develop habits...

Social Media Health Check

2010-07-27T09:23:00-07:00

After reading hundreds of articles, helping my clients with Social Media and also using it to cultivate my own business, I have come to find there is a short list of "must dos" to make Social Media "work for you"....