Tim Copeland's Blog on College & University Marketing and Enrollment Management

New Higher Ed CRM Research - Deploying CRM for All The Wrong Reasons

2013-04-23T09:01:17-04:00

Despite its newness in higher education, CRM has a well-marked path of global business successes and failures over the past twenty years. To understand how the higher education industry is applying (or not) these lessons learned, we surveyed to find institutions that recently deployed CRM software. What we found is the need for remedial education.

New Study Finds Skills More Important Than College Majors

2013-04-10T12:02:00-04:00

The Association of American Colleges and Universities (AAC&U) released today a report, It Takes More Than a Major: Employer Priorities for College Learning and Student Success, summarizing the findings of a national survey of business and nonprofit leaders. Among other...

Big Data Enrollment - Higher Ed Lessons from the 2012 Election

2012-11-19T12:00:00-05:00

Is there a better example of pipeline management than the 2012 election? Tim Copeland writes about strategy and execution lessons for higher education.

New MU Study Finds African-American Males Most Likely to Lose State-Funded Academic Scholarships

2012-08-29T13:57:15-04:00

College student retention and low graduation rates are the most significant problems associated with state-provided financial aid. Now, a University of Missouri researcher has found that African-American males are the most likely to lose state lottery-funded scholarships with academic stipulations

Pitt to Guarantee Every Undergraduate Internship Opportunity

2012-08-27T10:49:33-04:00

In an effort to help University of Pittsburgh students obtain a competitive edge and prepare for life after graduation, the University’s Office of Career Development and Placement Assistance (CDPA) is unveiling an initiative that guarantees every undergraduate the opportunity of an internship.

Converting Credits to Degrees - 44 Million Adults to Recruit

2012-07-10T11:04:06-04:00

Are adult learners part of your enrollment management plan? Learn evidence-based strategies to help you understand the adult learner market, what they want, and how you can best reach and support them in their educational decision process at the upcoming Aslanian Seminar - July 19 & 20, 2012.

When CRM Goes Wrong and Calling the White House

2012-06-18T13:48:17-04:00

CRM projects go off the rails when the success enablers of planning, people, process, and technology are out of balance. Learn from a recent example of Bank of America and how people can derail CRM. Lessons for higher education CRM initiatives.

The CRM Triptych and Overcoming Higher Education CRM Hype

2012-06-07T11:42:19-04:00

Resist the urge to only gaze at the ornate middle section (technology) and take in the equally important parts of people and culture for your own institution’s CRM triptych. A new blog post from Tim Copeland.

Using Enrollment Marketing QR Codes - Is It Time for the Print Unsubscribe?

2012-04-02T10:02:02-04:00

QR codes – valued recruitment innovation or passing enrollment marketing fad? Tim Copeland looks at three reasons to adopt QR codes and a four-point enrollment marketing strategy for moving forward.

Datatel + SGHE Merger Update

2012-03-25T13:29:44-04:00

With wild rumors, alarmist blog posts, and uncertainty driving a lot of industry interest and online traffic about the Datatel + SGHE transaction, Tim Copeland interviews Datatel + SGHE executives for the latest updates.

Its Time to Put the Relationship in Higher Education Customer Relationship Management (CRM)

2012-02-08T11:21:45-05:00

You can’t just append the word “social” in front of legacy CRM platforms and expect it to make a difference. Putting the "Relationship" into higher education CRM.

Are You Developing a Recruitment App? You May Want to Wait.

2012-02-01T08:56:32-05:00

Have you taken that sales call yet from someone wanting to develop an iPad, iPhone, or Android recruiting app for you? You might want to wait.

Education Dynamics Releases eLearner Index - Online Education Market Demand

2012-01-26T11:18:09-05:00

Education Dynamics releases its 2011-12 eLearning Index, an annual report delivering a comprehensive review of online education market demand for colleges and universities.

Layoffs Up Next for Datatel and Sungard Higher Education?

2012-01-24T06:35:00-05:00

With the SunGard Higher Education systems purchase complete,are layoffs far behind? Executing strategy.

Datatel and SunGard Higher Education Close Transactions to Combine their Businesses

2012-01-23T09:45:37-05:00

Datatel and SunGard Higher Education complete transaction. What's next for colleges and universities?

Hobsons Acquires Intelliworks

2011-12-13T07:29:15-05:00

Hobsons, a leading provider in recruitment, communication, and student success software for colleges and universities, announced today its acquisition of Intelliworks, a leading provider of relationship management solutions for higher education.The acquisition adds Intelliworks' expertise in non-traditional higher education environments.

Degrees of Failure and Choosing the High School "Major"

2011-12-12T09:22:59-05:00

Is it time for high school students to start choosing majors? A significant number of American teenagers graduate from high school unprepared to take their next big steps toward adulthood, according to a study by researchers at The Johns Hopkins University and the University of Arizona’s Center for the Study of Higher Education.

New Study Shows Retention Rates Improve By Targeting Students Receiving Pell Grants for Supplemental State Aid

2011-11-29T13:47:22-05:00

Strategically targeted need-based financial aid dollars could improve higher education student retention rates—increasing chances of a student graduating from college with a degree. A new study by American Institutes for Research (AIR) and Noel-Levitz.

Do You Love Your Enrollment Marketing Job?

2011-11-09T14:10:43-05:00

Do you love your marketing job? If you do, you might be in the minority, according to CareerBliss, an online career community dedicated to helping find workplace happiness

Social Skepticism? Research Note from the Nation's Retailers

2011-10-28T09:27:35-04:00

With the promise of social networks, many colleges and universities have gone 'all-in' creating institutional and departmental presences on social networks such as Facebook and Twitter. Yet, at least one industry is starting to question their social investment.

iPad - Shiny Object for Student Recruitment, Marketing, and Admissions

2011-10-26T12:17:41-04:00

How are you using the iPad for student recruitment, marketing, and admissions? With 25+ million iPads sold and counting what are you waiting for? Well, not so fast ... let's look at the data.

Campus Auxiliary Innovation - Car Sharing at Georgia Southern

2011-10-24T09:28:30-04:00

Big city idea meet small town. Georgia Southern University is teaming with WeCar, a campus car-sharing program by Enterprise Rent-A-Car, to offer students, faculty and staff a creative new transportation option.

Five Emerging Trends in Business Education

2011-09-29T17:40:21-04:00

What trends are shaping business education today? Consider these five emerging trends from leading business schools.

The Plight of One Young College Graduate ... and a Personal Favor

2011-09-24T08:11:23-04:00

Remember the hope and promise you felt graduating from college and entering the next phase of your life? Within a few months of graduation, imagine securing a dream internship in your chosen field in a large, vibrant city. Think about taking your lunch break, walking to a nearby restaurant with a friend on a hot summer day. Now imagine in a blink of an eye that this is the last ‘walk’ you will ever take.

Old Media is Dead? Not So, Says Facebook

2011-09-22T09:22:21-04:00

Online advertising and how Facebook is using old media to gain new business. Lessons for today's enrollment marketer.

What the Datatel and Sungard Higher Education Merger Means

2011-08-12T08:34:20-04:00

What does the Datatel and SunGard Higher Education merger mean? Five questions (and answers) for higher education professionals to consider.

Datatel and Sungard Higher Education Announce Plans to Combine Companies in a $1.775 Billion Deal

2011-08-05T10:02:57-04:00

What web analytics said on Aug 3. On Aug 5, Datatel and Sungard Higher Education announced today that they have signed definitive agreements to combine businesses and operate as one company focused exclusively on serving education institutions.

Social Shilling and the Temptation of the Higher Education Vendor

2011-07-25T18:42:05-04:00

How are higher education professionals using these spaces today, particularly when it comes to buying decisions? In this blog post, Tim Copeland looks at a recent example.

Virtual Open Houses - Are Webinars in Your Enrollment Marketing Toolkit?

2011-06-30T11:13:08-04:00

Have webinars made the cut into your enrollment marketing toolkit? Examples from Bryant & Stratton College and Northwestern University School of Continuing Studies.

One Underutilized Online Marketing Objective - Listening

2011-06-16T11:53:25-04:00

Most colleges and universities - at a minimum - have installed Google Analytics on their websites. But in a highly unscientific study - asking people - most enrollment managers and marketers know the information is there, but have little idea what to do with it. A call to listen.

Does Your College Need a CRM System?

2011-06-09T10:41:12-04:00

Does your college or university need a CRM system? Why automating communication misses the CRM mark.

The Hottest Internet Trend and College Stealth Applicants

2011-06-06T09:37:50-04:00

As companies move to increase their use of direct response offers, some college and university enrollment managers are moving in the opposite direction as a strategy to communicate with stealth applicants.

College Advertising Everywhere! Getting the Word Out in Non-Traditional Ways

2011-05-04T15:54:06-04:00

Colleges and universities continue to ramp up their efforts to get the word out. Learn how institutions are using airports ... and the New York Yankees to get the word out.

Five Things Your Higher Education CRM Vendor Doesn't Want You to Know

2011-04-29T11:25:19-04:00

Thinking about CRM at your college or university? Consider five things that your higher education CRM vendor doesn't want you to know.

Does Membership Have Its Privileges? Raising the Bar for Today's Higher Education Association

2011-04-06T17:00:00-04:00

Does higher education membership have its privileges? In a new DemandEngine white paper, learn why higher education associations must raise the bar on the value they provide to the industry and their customers - colleges and universities.

Looking for Adult Student Inquiries ... In All the Right Places

2011-04-06T11:11:03-04:00

Savannah College of Art & Design has been known to excel in high school classroom presentations across the country to build a portion of their inquiry pool. Learn how they are marketing to employers.

What I learned from Two Weeks, Three Cities, and Three Conferences

2011-04-04T09:45:00-04:00

What do five hundred conference attendees at three separate conferences in the last weeks have in common? Five common issues for higher education marketers - adult learners and conferencing and event services.

College Brand Police Target High Schools

2011-03-24T09:37:09-04:00

High schools that share logos with colleges and universities may soon find themselves shopping for new mascots. Protecting the college and university athletic marketing brand.

UPCEA Marketing Seminar 2011 Earns Passing Marks

2011-02-17T11:22:26-05:00

Tim Copeland puts the wraps on the 2011 UPCEA Marketing Seminar - an event dedicated to adult learner marketing - with observations and passing marks.

Q New Enrollment Marketing Plan for Adult Learners

2011-01-25T08:24:48-05:00

Adult learner marketing is in need for an overhaul. The typical tools of the undergraduate enrollment manager – purchasing test taker names and financial aid leveraging – don’t fit. While the usual approaches of professional, graduate, and continuing education – ‘build it and they will come’ and mass promotion of course registration and application dates – is not sustainable and increasingly ineffective. Tim Copeland responds to questions.

Who Says Email is Irrelevant? Not Facebook

2011-01-19T09:30:00-05:00

Who's says email is irrelevant? Not Facebook. The 500 million member social network announces the availability of @facebook.com email addresses.

Who Says Direct Mail Doesn't Matter? Not Google

2011-01-11T10:19:30-05:00

Who says direct mail is no longer relevant? In this post, Tim Copeland discusses a recent direct mail letter sent by Google, the world's largest online advertising platform and Internet company. Implications for higher education marketing.

The Worst College Marketing Idea of 2010

2010-12-27T15:53:15-05:00

Tim Copeland names the worst college marketing idea of 2010 - Unique Venues promotion of Colorado College.

In Pursuit of Awareness - Medical College of GA Becomes Georgia Health Sciences University

2010-09-27T14:00:00-04:00

While not at a ‘Drake-ian’ level, one Georgia college is taking some heat for a recent name change decision. Earlier this month, the Georgia Board of Regents approved a request to rename the state's only public medical school, the Medical College of Georgia (MCG), to the Georgia Health Sciences University (GHSU). Higher education brand awareness, research and marketing.

Greendale Community College Launches Twittersode Tonight

2010-09-23T10:21:53-04:00

America's favorite community college returns to the airwaves tonight. Learn what's in store for Greendale students prior to the premiere. Introducing the Twittersode.

CRM in Higher Education: Making the Grade

2010-09-15T11:00:00-04:00

As the higher education sector finds itself struggling under a heavy course load — short-term admissions problems made worse by a systemic financial crisis—leading-edge universities are studying up on CRM.. Tim Copeland is interviewed in a July 2009 article from CRM Magazine.

Killing the Brand Experience and Banner Self Service

2010-09-13T11:06:00-04:00

How higher education technology sometimes disrupts the institutional brand experience. Inquiring at Drake University and the limits of Banner Self Service.

American Universities and Car Companies - A New Blog Post in the Economist

2010-09-09T10:30:00-04:00

Today the world is equally in awe of American universities. With the globalization of higher education, will competition knock our institutions from the top rung?

Finding Your Inner Bear and Failing Grades? Marketing Higher Education

2010-09-04T10:22:20-04:00

Two higher education universities take bold steps to market their educational brand. Marketing campaign details, reactions, and recommendations.