Georgia SBDC- Small Business Blog

Event Marketing for Small Business

2009-10-30T13:56:38-04:00

On line media is continuing to grow everyday and the use by small business owners also seems to grow everyday. It seems that more and more business owners want to have an understanding about social media, its uses, and more importantly how they can apply it to use in their business. Other forms of on line marketing are also important, such as email marketing, SEO, and advertising. One thing that many small business owners are...

The Customer Service Paradox

2009-08-31T09:17:22-04:00

As seen on the SBDC blog for the University of Wisconsin at Green Bay. Well done! Small business owners will do well to understand the Customer Service Paradox: Great customer service will not help sell a product or service that nobody wants, but bad customer service will ensure customers won’t buy something they do want. What makes the Paradox true? In simplest terms, good or even great customer service is not enough to sustain customers,...

Georgia’s Small Business Person of the Year Says Owning His Own Business ‘Fit My Personality’

2009-06-25T21:44:39-04:00

Scott Blackstock has fond memories of his first experience working in a small business: “I was four years old when my father bought a tire store. He paid me a penny a tire to wash the whitewalls and I made enough to buy two Cokes a day.” Today, Blackstock is Georgia’s 2009 Small Business Person of the Year, and he’s still washing tires. But now he’s doing it in his growing chain of express car...

Twitter and Facebook, Now what?

2009-06-24T09:30:40-04:00

As seen on the Marketing Blog Okay, despite my greatest effort to avoid the issue, too many people are focused on Twitter and Facebook. How can you use these tools to build a business? I'm here to tell you to calm down, take a deep breath, and realize that social networking can certainly help you with your online marketing but isn't all it's cracked up to be. What do I mean? We'll if you are...

HELP! I Have Generation Y Employees!!!

2009-05-18T16:50:31-04:00

Take a deep breath, and repeat after me, I love my employees, I love my employees, I love my employees. Do you feel any better yet? I recently held a forum entitled, "Help, I Have Generation Y Employees!" It was attended by many people who discussed how the 3 different generations can work together with their different strengths to help further the goals of organizations. Many organizations seem to be struggling with their employees on...

Social Media: Fad or Trend?

2009-05-12T14:59:46-04:00

Every now and then i find an article that I think is well written and thought provoking. This one on Social Media did it for me. It can be found here. It is from the Blog of Guest Relations Marketing. Enjoy! We have heard many business professionals question the validity of social media in terms of its value to business communications. “I don’t need to follow so and so … “ or “I don’t need...

"Hope" Is Not A Effective Business Strategy

2009-04-29T22:46:24-04:00

Three days every year, all of the consultants of the Georgia SBDC Network get together for training at the state office. We have several speakers come in and talk about business, marketing, finance, accounting and many other subjects. This year was certainly no exception and we have had some great speakers and training. One speaker gave some good advice that every business owner needs to remember, "hope" is not an effective business strategy. As economic...