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    <title>Barry Feig's Hot Button Marketing</title>
    
    <link rel="hub" href="http://hubbub.api.typepad.com/" />
    <link rel="alternate" type="text/html" href="http://hotbuttonblog.typepad.com/barryfeig/" />
    <id>tag:typepad.com,2003:weblog-511450</id>
    <updated>2007-09-20T09:43:47-06:00</updated>
    <subtitle>How to Market Straight to the Heart.
Please see my book at hotbuttonmarketing.net; also visit barryfeig.com for our services.
</subtitle>
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    <link rel="self" href="http://feeds.feedburner.com/typepad/lWvD" type="application/atom+xml" /><feedburner:browserFriendly></feedburner:browserFriendly><atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="hub" href="http://pubsubhubbub.appspot.com" /><entry>
        <title>Smart Marketing Trick--How One Buyer and One Store Used Intertwining Hot Buttons</title>
        <link rel="alternate" type="text/html" href="http://hotbuttonblog.typepad.com/barryfeig/2007/09/smart-marketing.html" />
        <link rel="replies" type="text/html" href="http://hotbuttonblog.typepad.com/barryfeig/2007/09/smart-marketing.html" thr:count="5" thr:updated="2009-09-08T01:17:37-06:00" />
        <id>tag:typepad.com,2003:post-39174437</id>
        <published>2007-09-20T09:43:47-06:00</published>
        <updated>2007-09-20T09:43:47-06:00</updated>
        <summary>For this addition to my blog, I was going to mention the first five Hot Buttons in my book, "Hot Button Marketing" but I received an e-mail about how Hot Button Marketing can help both buyer and seller. The note...</summary>
        <author>
            <name>Barry Feig</name>
        </author>
        
        <category scheme="http://sixapart.com/ns/types#tag" term="consumer insights" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Hot Button Marketing" />
        <category scheme="http://sixapart.com/ns/types#tag" term="market research" />
        <category scheme="http://sixapart.com/ns/types#tag" term="marketing" />
        <category scheme="http://sixapart.com/ns/types#tag" term="sales" />
        


    </entry>
    <entry>
        <title>Stupid Marketing Trick for the Weekend</title>
        <link rel="alternate" type="text/html" href="http://hotbuttonblog.typepad.com/barryfeig/2007/08/stupid-market-1.html" />
        <link rel="replies" type="text/html" href="http://hotbuttonblog.typepad.com/barryfeig/2007/08/stupid-market-1.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-38095759</id>
        <published>2007-08-25T17:25:49-06:00</published>
        <updated>2007-08-25T17:25:49-06:00</updated>
        <summary>Actual Subject Line of of an e-mail I received: "Save thousands with unnecessary auto repairs." Yeah, I guess that's much better than paying for repairs you really need.</summary>
        <author>
            <name>Barry Feig</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Consumer Insights" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Focus Groups" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Market Research" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Marketing" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="New Product Development" />
        
        


    </entry>
    <entry>
        <title>STUPID MARKETING TRICKS (and some smart ones too).</title>
        <link rel="alternate" type="text/html" href="http://hotbuttonblog.typepad.com/barryfeig/2007/08/stupid-marketin.html" />
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        <id>tag:typepad.com,2003:post-37967657</id>
        <published>2007-08-22T11:27:06-06:00</published>
        <updated>2007-08-22T11:27:06-06:00</updated>
        <summary>Please submit your stupid marketing tricks to me for publication. Okay, we're going to change the direction of this blog. Here I am waiting for my plane which is now delayed for the fifth time. Perfect time to write a...</summary>
        <author>
            <name>Barry Feig</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Consumer Insights" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Focus Groups" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Market Research" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Marketing" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="New Product Development" />
        
        <category scheme="http://sixapart.com/ns/types#tag" term="funny things about marketing" />
        <category scheme="http://sixapart.com/ns/types#tag" term="hot buttons" />
        <category scheme="http://sixapart.com/ns/types#tag" term="how to blow a marketing budget" />
        <category scheme="http://sixapart.com/ns/types#tag" term="marketing" />
        <category scheme="http://sixapart.com/ns/types#tag" term="selling" />
        


    </entry>
    <entry>
        <title>Hear Barry in One of His Nationwide Radio Interviews</title>
        <link rel="alternate" type="text/html" href="http://hotbuttonblog.typepad.com/barryfeig/2007/05/hear_barry_in_o.html" />
        <link rel="replies" type="text/html" href="http://hotbuttonblog.typepad.com/barryfeig/2007/05/hear_barry_in_o.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-33631894</id>
        <published>2007-05-03T16:33:12-06:00</published>
        <updated>2007-05-03T16:33:12-06:00</updated>
        <summary>I thought it would be helpful and sort of fun if you could hear me instead of just reading. Let me know what you think. (Click the triangle on the player below.)</summary>
        <author>
            <name>Barry Feig</name>
        </author>
        
        <category scheme="http://sixapart.com/ns/types#tag" term="Consumer Insights" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Developing New Products" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Focus Groups" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Hot Button Marketing" />
        <category scheme="http://sixapart.com/ns/types#tag" term="New Product Development" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Product Positioning" />
        

        <link rel="enclosure" type="audio/mpeg" href="http://hotbuttonblog.typepad.com/barryfeig/files/nationwideradiointerview.mp3" length="unknown" />

    </entry>
    <entry>
        <title>Become a Hot Button Marketer</title>
        <link rel="alternate" type="text/html" href="http://hotbuttonblog.typepad.com/barryfeig/2007/03/become_a_hot_bu.html" />
        <link rel="replies" type="text/html" href="http://hotbuttonblog.typepad.com/barryfeig/2007/03/become_a_hot_bu.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-31647654</id>
        <published>2007-03-14T17:52:54-06:00</published>
        <updated>2007-03-14T17:52:54-06:00</updated>
        <summary>If you are an advertising agency or marketing consultant, please e-mail me for what you need to be a "Hot Button Marketing Firm" with a "Certified Endorsement." Companies will pay you for your agency pitch. Otherwise, please enjoy this blog.</summary>
        <author>
            <name>Barry Feig</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Consumer Insights" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Focus Groups" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Market Research" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Marketing" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="New Product Development" />
        
        


    </entry>
    <entry>
        <title>Use the Nurturing Hot Button to Nurture Sales</title>
        <link rel="alternate" type="text/html" href="http://hotbuttonblog.typepad.com/barryfeig/2007/01/use_the_nuturin.html" />
        <link rel="replies" type="text/html" href="http://hotbuttonblog.typepad.com/barryfeig/2007/01/use_the_nuturin.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-15411948</id>
        <published>2007-01-25T11:06:04-07:00</published>
        <updated>2007-01-25T11:06:04-07:00</updated>
        <summary>The Hot Button of Nurturing Have you thought about your product or store as a nurturing environment? If not, than thinking about it may open up a whole new marketing venue for you. It was some time ago when I...</summary>
        <author>
            <name>Barry Feig</name>
        </author>
        
        <category scheme="http://sixapart.com/ns/types#tag" term="Consumer Insights" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Emotional Marketing" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Marketing" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Nurturing Environment" />
        


    </entry>
    <entry>
        <title>The "Inner" Hot Button Marketer</title>
        <link rel="alternate" type="text/html" href="http://hotbuttonblog.typepad.com/barryfeig/2006/11/the_inner_hot_b.html" />
        <link rel="replies" type="text/html" href="http://hotbuttonblog.typepad.com/barryfeig/2006/11/the_inner_hot_b.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-14119216</id>
        <published>2006-11-15T10:14:41-07:00</published>
        <updated>2006-11-15T10:14:41-07:00</updated>
        <summary>There are a great many marketers out there. That's because everyone is a marketer in one form or another. The training starts young. Very young -- at birth actually when you learn to get attention by crying. It continues as...</summary>
        <author>
            <name>Barry Feig</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="New Product Development" />
        
        <category scheme="http://sixapart.com/ns/types#tag" term="advertising" />
        <category scheme="http://sixapart.com/ns/types#tag" term="consumer insights" />
        <category scheme="http://sixapart.com/ns/types#tag" term="hot button marketing" />
        <category scheme="http://sixapart.com/ns/types#tag" term="market research" />
        <category scheme="http://sixapart.com/ns/types#tag" term="marketing" />
        


    </entry>
    <entry>
        <title>The Secret to New Product Success Revealed!</title>
        <link rel="alternate" type="text/html" href="http://hotbuttonblog.typepad.com/barryfeig/2006/11/the_secre_to_ne.html" />
        <link rel="replies" type="text/html" href="http://hotbuttonblog.typepad.com/barryfeig/2006/11/the_secre_to_ne.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-13815104</id>
        <published>2006-11-01T13:21:52-07:00</published>
        <updated>2006-11-01T13:21:52-07:00</updated>
        <summary>The Five Minute Guide to New Product Success New product development and brand positioning doesn't have to be a slow tedious process like in most companies. It should be exciting and vibrant as you search for new ways to develop...</summary>
        <author>
            <name>Barry Feig</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Consumer Insights" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Focus Groups" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Market Research" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Marketing" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="New Product Development" />
        
        <category scheme="http://sixapart.com/ns/types#tag" term="Consumer Insights" />
        <category scheme="http://sixapart.com/ns/types#tag" term="How to Develop Successful New Products" />
        <category scheme="http://sixapart.com/ns/types#tag" term="New Product Development" />
        


    </entry>
    <entry>
        <title>Share of Heart -- The Key to Hot Button Marketing</title>
        <link rel="alternate" type="text/html" href="http://hotbuttonblog.typepad.com/barryfeig/2006/10/share_of_heart_.html" />
        <link rel="replies" type="text/html" href="http://hotbuttonblog.typepad.com/barryfeig/2006/10/share_of_heart_.html" thr:count="1" thr:updated="2006-10-25T06:40:20-06:00" />
        <id>tag:typepad.com,2003:post-13422106</id>
        <published>2006-10-14T11:08:09-06:00</published>
        <updated>2006-10-14T11:08:09-06:00</updated>
        <summary>How to Achieve Greater Sales In the years I've been writing columns about strategic marketing and selling, I've seen a great many products come and go. I'm thrilled that many of the products I saw over a decade ago are...</summary>
        <author>
            <name>Barry Feig</name>
        </author>
        
        <category scheme="http://sixapart.com/ns/types#tag" term="Barry Feig" />
        <category scheme="http://sixapart.com/ns/types#tag" term="hot button marketing" />
        <category scheme="http://sixapart.com/ns/types#tag" term="increase sales" />
        <category scheme="http://sixapart.com/ns/types#tag" term="marketing" />
        <category scheme="http://sixapart.com/ns/types#tag" term="marketing research" />
        


    </entry>
    <entry>
        <title>Hot Button Marketing to Kids</title>
        <link rel="alternate" type="text/html" href="http://hotbuttonblog.typepad.com/barryfeig/2006/09/hot_button_mark.html" />
        <link rel="replies" type="text/html" href="http://hotbuttonblog.typepad.com/barryfeig/2006/09/hot_button_mark.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-12981241</id>
        <published>2006-09-23T08:04:38-06:00</published>
        <updated>2006-09-23T08:04:38-06:00</updated>
        <summary>Hot Button Marketing To Kids To paraphrase F. Scott Fitzgerald (who said it about the rich), kids aren't like you and me. They're irrational, impulsive, compulsive, and generally feel that the earth spins on an axis that has them in...</summary>
        <author>
            <name>Barry Feig</name>
        </author>
        
        <category scheme="http://sixapart.com/ns/types#tag" term="Disney" />
        <category scheme="http://sixapart.com/ns/types#tag" term="how to market to kids" />
        <category scheme="http://sixapart.com/ns/types#tag" term="market research" />
        <category scheme="http://sixapart.com/ns/types#tag" term="marketing to kids" />
        <category scheme="http://sixapart.com/ns/types#tag" term="research with kids" />
        


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