When you meet someone, do you immediately check your internal radar? Is he/she for real? Do you relate? Is there any there there? Does he/she "know me"?
Exceptional content needs to get through in the same way, or people just won't buy it.
Make everything you do useful, thought-provoking, inspiring, meaningful, and actionable.
The super Portable Solar Charger for cell phones, iPads, MP3 players, game devices, and more, JOOS Orange will be featured with a super model, Irina Shayk, in the December issue of Men’s Health – circulation 20 million. I'd say that's decent PR and XXXceptional news!
I love game changers, especially when they are eco-friendly, solve sustainability issues, and cut down on the mountains of plastic bottles discarded every single day.
I am speaking of the freshly launched Replenish – Rethink the Bottle. Each biodegradable, reusable bottle is fitted with a "Concentrate Pod", filled with 98% plant-based household cleaner concentrate.
Just add water, again and again, at least 4 reuses for every Concentrate Pod, until the concentrate is gone. Keep the bottle, toss the earth-friendly Pod, and order more – scented with lavender, lemon, or green tea.
Replenish's goal is to eliminate 1 billion bottles from landfills. The product is manufactured in the USA.
Entrepreneurship brain power going in the right direction.
Here, the medium becomes the message. And a powerful one at that.
Mani pedi anyone?
Wish I'd invented it: advertising that tells and shows. Check out this solar-powered magazine ad promoting green energy in Israel. Look at it in the publication under artificial light and it's a black-and-white sketch. But hold it up to sunlight and the image morphs into living color right before your eyes.
Vogue called on performance artist Nick Cave's fantastical art to hawk the season's hottest handbags and shoes. Exhilarating, primordial shopping experience!
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Can practical, everyday, sustainable, recycled green products have a fun side? Yes, they can! I love The Greens! Kitchen drudgery no more.