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    <title>Small Business Success Strategies</title>
    
    
    <link rel="alternate" type="text/html" href="http://marniep.typepad.com/business_success/" />
    <id>tag:typepad.com,2003:weblog-1631980</id>
    <updated>2011-12-22T12:09:04-05:00</updated>
    <subtitle>IdeaMarketers.com experts discuss home business and  small business topics including information for entrepreneurs and the self employed. Topics include getting started online, e-business, advertising, SEO, affiliate marketing, branding &amp; naming, visibility, elder care marketing and more.</subtitle>
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        <title>Social Media Etiquette: 7 Unwritten Rules</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/typepad/marniep/business_success/~3/7sDCTzQwBhQ/social-media-etiquette-7-unwritten-rules.html" />
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        <id>tag:typepad.com,2003:post-6a00d8341c052c53ef01675f294a5e970b</id>
        <published>2011-12-22T12:09:04-05:00</published>
        <updated>2011-12-22T12:09:04-05:00</updated>
        <summary>Social media seems easy especially because the barrier to entry is low. You can be up and running on any social media platform in minutes, and usually for free. In reality, social media is hard for exactly the same reason....</summary>
        <author>
            <name>Marnie Pehrson</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Business Etiquette" />
        
        
<content type="xhtml" xml:lang="en-US" xml:base="http://marniep.typepad.com/business_success/">
<div xmlns="http://www.w3.org/1999/xhtml"><p>Social media seems easy especially because the barrier to entry is low. You can be up and running on any social media platform in minutes, and usually for free. In reality, social media is hard for exactly the same reason. When the barrier to entry is low, the barrier to attention is high. The fundamental path to succeeding with social media is to consistently contribute meaningfully--engaging with you should make the lives of those engaging more meaningful. The bonus would be to achieve this without adding costs to the others. As you think through your social media strategy, here are seven unwritten rules of social media etiquette.</p>
<p>Read Cynthia Lett's entire article <a href="http://www.ideamarketers.com/?Social_Media_Etiquette_7_Unwritten_Rules_&amp;articleid=2697585&amp;from=PROFILE" target="_self" title="Business Etiquette">Social Media Etiquette: 7 Unwritten Rules</a></p>
<p>Cynthis Lett, Our Official <a href="http://www.ideamarketers.com/experts/business_etiquette.cfm" target="_self" title="Social Media Etiquette: 7 Unwritten Rules">Business Etiquette</a> Expert</p></div>
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    <feedburner:origLink>http://marniep.typepad.com/business_success/2011/12/social-media-etiquette-7-unwritten-rules.html</feedburner:origLink></entry>
    <entry>
        <title>How to Advertise Your Website on a Budget</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/typepad/marniep/business_success/~3/ku3xEhgg7jo/how-to-advertise-your-website-on-a-budget.html" />
        <link rel="replies" type="text/html" href="http://marniep.typepad.com/business_success/2011/12/how-to-advertise-your-website-on-a-budget.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-6a00d8341c052c53ef01543896ff3a970c</id>
        <published>2011-12-20T13:42:07-05:00</published>
        <updated>2011-12-20T13:42:07-05:00</updated>
        <summary>When you are starting out in a new home business and no one knows who you are, one of the greatest challenges you will face is how to drum up new business. If there were not people in your community...</summary>
        <author>
            <name>Marnie Pehrson</name>
        </author>
        
        
<content type="xhtml" xml:lang="en-US" xml:base="http://marniep.typepad.com/business_success/">
<div xmlns="http://www.w3.org/1999/xhtml"><p>When you are starting out in a new home business and no one knows who you are, one of the greatest challenges you will face is how to drum up new business.<br /><br />If there were not people in your community or marketplace that you knew who needed your products or services, you probably would not have started your business to begin with. But, once you have talked to those who you personally knew who needed your what you offer, then your next task is to find others who will help keep your doors open.</p>
<p>Read Stone's entire article <a href="http://www.ideamarketers.com/?How_to_Advertise_Your_Website_on_a_Budget&amp;articleid=68084&amp;from=PROFILE" target="_blank" title="Home Business">How to Advertise Your Website on a Budget</a></p>
<p>Stone Evans, our official <a href="http://www.ideamarketers.com/experts/home_business.cfm" target="_blank" title="How to Advertise Your Website on a Budget">Home Business</a> Expert</p></div>
</content>



    <feedburner:origLink>http://marniep.typepad.com/business_success/2011/12/how-to-advertise-your-website-on-a-budget.html</feedburner:origLink></entry>
    <entry>
        <title>Get Outside Your Comfort Zone and Take Risks: It's the Only Way to Grow</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/typepad/marniep/business_success/~3/Tm01piABcXc/get-outside-your-comfort-zone-and-take-risks-its-the-only-way-to-grow.html" />
        <link rel="replies" type="text/html" href="http://marniep.typepad.com/business_success/2011/12/get-outside-your-comfort-zone-and-take-risks-its-the-only-way-to-grow.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-6a00d8341c052c53ef0162fdcb8ca0970d</id>
        <published>2011-12-14T10:06:27-05:00</published>
        <updated>2011-12-14T10:06:27-05:00</updated>
        <summary>Part of what you signed on for when you started a small business was calculated risk-taking and moving outside your comfort zone. A client once asked when she'd get to the point where it would be easy and she could...</summary>
        <author>
            <name>Marnie Pehrson</name>
        </author>
        
        
<content type="xhtml" xml:lang="en-US" xml:base="http://marniep.typepad.com/business_success/">
<div xmlns="http://www.w3.org/1999/xhtml"><p>  Part of what you signed on for when you started a small business was calculated risk-taking and moving outside your comfort zone. A client once asked when she'd get to the point where it would be easy and she could just operate her business on autopilot and just sort of float. When I told her never, she was shocked. Since change is the one constant in life, it's the same in your business.<br /><br />Although the right processes and systems can make you very successful, you need to keep pushing yourself outside your comfort zone if you want to grow. Think bigger, and then act bigger. If you're not feeling just a bit of fear, you're probably operating in your safe zone. But your safe zone will soon get boring and your business will stagnate.</p>
<p>Read Janis's entire article <a href="http://www.ideamarketers.com/?Get_Outside_Your_Comfort_Zone_and_Take_Risks_Its_the_Only_Way_to_Grow&amp;articleid=1319102&amp;from=PROFILE" target="_blank" title="Small Business Strategy Coach">Get Outside Your Comfort Zone and Take Risks: It's the Only Way to Grow</a></p>
<p>Janis Pettit, our official <a href="http://www.ideamarketers.com/experts/small_business.cfm" target="_blank" title="Get Outside Your Comfort Zone and Take Risks: It's the Only Way to Grow">Small Business Strategy Coach</a> Expert</p></div>
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    <feedburner:origLink>http://marniep.typepad.com/business_success/2011/12/get-outside-your-comfort-zone-and-take-risks-its-the-only-way-to-grow.html</feedburner:origLink></entry>
    <entry>
        <title>Can Facebook Be Saved?</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/typepad/marniep/business_success/~3/bOn_DShg9nM/can-facebook-be-saved.html" />
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        <id>tag:typepad.com,2003:post-6a00d8341c052c53ef0162fc62fa3f970d</id>
        <published>2011-11-14T14:56:20-05:00</published>
        <updated>2011-11-14T14:56:20-05:00</updated>
        <summary>Remember when you were young and hip and had favorite places to hang out? Then one day a bunch of strangers joined in and you didn't take much notice of them. Next, they began inviting their friends and before you...</summary>
        <author>
            <name>Marnie Pehrson</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Visibility" />
        
        
<content type="xhtml" xml:lang="en-US" xml:base="http://marniep.typepad.com/business_success/">
<div xmlns="http://www.w3.org/1999/xhtml"><p>Remember when you were young and hip and had favorite places to hang out?<br /><br />Then one day a bunch of strangers joined in and you didn't take much notice of them. Next, they began inviting their friends and before you knew it, your cool hangout was filled to the brim with a bunch of obnoxious ya-hoos. In a nutshell, that's what has happened to Facebook, but there is hope . . . you can do something about it starting right now.</p>
<p>Read Nancy's entire article <a href="http://www.ideamarketers.com/?Can_Facebook_Be_Saved__&amp;articleid=442394&amp;from=PROFILE" target="_blank" title="Can Facebook Be Saved?">Can Facebook Be Saved?</a></p>
<p>Nancy Marmolejo, our official <a href="http://www.ideamarketers.com/experts/visibility.cfm" target="_blank" title="Visibility">Visibility</a> Expert</p></div>
</content>



    <feedburner:origLink>http://marniep.typepad.com/business_success/2011/11/can-facebook-be-saved.html</feedburner:origLink></entry>
    <entry>
        <title>Pick up the Phone to Sell More</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/typepad/marniep/business_success/~3/6ntgCHrDym4/pick-up-the-phone-to-sell-more.html" />
        <link rel="replies" type="text/html" href="http://marniep.typepad.com/business_success/2011/11/pick-up-the-phone-to-sell-more.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-6a00d8341c052c53ef015392dfffe6970b</id>
        <published>2011-11-07T15:43:24-05:00</published>
        <updated>2011-11-07T15:43:24-05:00</updated>
        <summary>In working with my newer clients, I notice that most of them tend to focus too much on what I call "passive" selling- email, website, business cards. They send callers to their websites, try to drum up business through email,...</summary>
        <author>
            <name>Marnie Pehrson</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Business Coaching" />
        
        
<content type="xhtml" xml:lang="en-US" xml:base="http://marniep.typepad.com/business_success/">
<div xmlns="http://www.w3.org/1999/xhtml"><p>In working with my newer clients, I notice that most of them tend to focus too much on what I call "passive" selling- email, website, business cards.<br /><br />They send callers to their websites, try to drum up business through email, and generally rely on indirect methods to sell.<br /><br />They do this for many reasons, none of them good.</p>
<p>Read Glenn's entire article <a href="http://www.ideamarketers.com/?Pick_up_the_Phone_to_Sell_More&amp;articleid=955439&amp;from=PROFILE" target="_blank" title="Business Coaching">Pick up the Phone to Sell More</a></p>
<p>Glenn Dietzel, our official <a href="http://www.ideamarketers.com/experts/business_coaching.cfm" target="_blank" title="Pick up the Phone to Sell More">Business Coaching</a> Expert</p></div>
</content>



    <feedburner:origLink>http://marniep.typepad.com/business_success/2011/11/pick-up-the-phone-to-sell-more.html</feedburner:origLink></entry>
    <entry>
        <title>The Ultimate Decision: Your Money or Your Life</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/typepad/marniep/business_success/~3/p5abh6ekxDw/the-ultimate-decision-your-money-or-your-life.html" />
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        <id>tag:typepad.com,2003:post-6a00d8341c052c53ef0153929a3038970b</id>
        <published>2011-10-26T15:12:40-04:00</published>
        <updated>2011-10-26T15:12:40-04:00</updated>
        <summary>In their thought-provoking bestseller, Your Money Or Your Life, authors Joe Dominguez and Vicki Robin lay out their nine-step plan to help readers achieve "financial independence." The quest for financial independence should not be confused with becoming independently wealthy. Instead,...</summary>
        <author>
            <name>Marnie Pehrson</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Career Change" />
        
        
<content type="xhtml" xml:lang="en-US" xml:base="http://marniep.typepad.com/business_success/">
<div xmlns="http://www.w3.org/1999/xhtml"><p>In their thought-provoking bestseller, Your Money Or Your Life, authors Joe Dominguez and Vicki Robin lay out their nine-step plan to help readers achieve "financial independence." The quest for financial independence should not be confused with becoming independently wealthy. Instead, being financially independent means "having an income sufficient for your basic needs and comforts from a source other than paid employment." Central to creating a more fulfilling life independent of paid employment is the recognition of the price we pay for the money we earn. The Trade Off This cost is described by the authors in terms of "life energy," meaning, the precious and limited time each of us has here on this earth. When you go to work each day, you are, in essence, trading your life energy for money. The popular pitch "buy now, pay later" takes on new meaning when you start to really assess the price of spending so much of your life energy earning money so you can buy more things. "If you spend your life energy on stuff that brings only passing fulfillment and doesn't support your values," the authors point out, "you end up with less life."</p>
<p>Read Valerie's entire article <a href="http://www.ideamarketers.com/?The_Ultimate_Decision_Your_Money_or_Your_Life&amp;articleid=167617&amp;from=PROFILE" target="_blank" title="Career Change">The Ultimate Decision: Your Money or Your Life</a></p>
<p>Valerie Young, our official <a href="http://www.ideamarketers.com/experts/career_change.cfm" target="_blank" title="The Ultimate Decision: Your Money or Your Life">Career Change</a> Expert</p></div>
</content>



    <feedburner:origLink>http://marniep.typepad.com/business_success/2011/10/the-ultimate-decision-your-money-or-your-life.html</feedburner:origLink></entry>
    <entry>
        <title>30 Online and Offline Networking Resources</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/typepad/marniep/business_success/~3/Tz0CgIjw55s/30-online-and-offline-networking-resources.html" />
        <link rel="replies" type="text/html" href="http://marniep.typepad.com/business_success/2011/10/30-online-and-offline-networking-resources.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-6a00d8341c052c53ef01543667658e970c</id>
        <published>2011-10-25T13:37:09-04:00</published>
        <updated>2011-10-25T13:37:09-04:00</updated>
        <summary>If you want to take your business to the next level, you should be making time to expand your networks. Networking can create a variety of opportunities ranging from meeting potential clients to locating new business partners. You can discover...</summary>
        <author>
            <name>Marnie Pehrson</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Small Business Growth" />
        
        
<content type="xhtml" xml:lang="en-US" xml:base="http://marniep.typepad.com/business_success/">
<div xmlns="http://www.w3.org/1999/xhtml"><p>   If you want to take your business to the next level, you should be making time to expand your networks. Networking can create a variety of opportunities ranging from meeting potential clients to locating new business partners. You can discover new ideas, form strategic alliances or find someone you can simply commiserate with.<br /><br />Ideally you should schedule time in your calendar to attend networking events either in person or online. Following are thirty networking resources that can get you on the road to networking success.<br /><br />1. About.com – Link to this forum for entrepreneurs. There are also many other forums available on a variety of topics. Visit: http://entrepreneurs.about.com/mpboards.htm</p>
<p>Read Stephanie's entire article <a href="http://www.ideamarketers.com/?30_Online_and_Offline_Networking_Resources&amp;articleid=108383&amp;from=PROFILE" target="_blank" title="Small Business Growth">30 Online and Offline Networking Resources</a></p>
<p>Stephanie Chandler, our official <a href="http://www.ideamarketers.com/experts/entrepreneur.cfm" target="_blank" title="30 Online and Offline Networking Resources">Small Business Growth</a> Expert</p></div>
</content>



    <feedburner:origLink>http://marniep.typepad.com/business_success/2011/10/30-online-and-offline-networking-resources.html</feedburner:origLink></entry>
    <entry>
        <title>Who’s Buying Coaching These Days?</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/typepad/marniep/business_success/~3/6GRK9CoNTpk/whos-buying-coaching-these-days.html" />
        <link rel="replies" type="text/html" href="http://marniep.typepad.com/business_success/2011/10/whos-buying-coaching-these-days.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-6a00d8341c052c53ef015392675f96970b</id>
        <published>2011-10-18T17:21:16-04:00</published>
        <updated>2011-10-18T17:21:16-04:00</updated>
        <summary>It’s a good question. If you’ve been selling a certain type of coaching such as relationship, career, wellness, leadership, life purpose (put any word before coaching)… you must be wondering this yourself because clients may have been hard to come...</summary>
        <author>
            <name>Marnie Pehrson</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Coaching Business" />
        
        
<content type="xhtml" xml:lang="en-US" xml:base="http://marniep.typepad.com/business_success/">
<div xmlns="http://www.w3.org/1999/xhtml"><p>It’s a good question. If you’ve been selling a certain type of coaching such as relationship, career, wellness, leadership, life purpose (put any word before coaching)… you must be wondering this yourself because clients may have been hard to come by.<br /><br />Many coaches haven’t noticed a blip in the number of people wanting their services. In fact, their income has increased over the last few years and it’s still rising. Their clients are staying longer. What are they doing differently?</p>
<p>Read Rhonda's entire article <a href="http://www.prosperouscoachblog.com/who-is-buying-coaching/" target="_blank" title="Coaching Business Success">Who’s Buying Coaching These Days?</a></p>
<p>Rhonda Hess, our official <a href="http://www.ideamarketers.com/experts/coaching_business.cfm" target="_blank" title="Who’s Buying Coaching These Days?">Coaching Business Success</a> Expert</p></div>
</content>



    <feedburner:origLink>http://marniep.typepad.com/business_success/2011/10/whos-buying-coaching-these-days.html</feedburner:origLink></entry>
    <entry>
        <title>Automatic Online Income - Myth or Fact?</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/typepad/marniep/business_success/~3/sJ-ZlyWRo4s/automatic-online-income-myth-or-fact.html" />
        <link rel="replies" type="text/html" href="http://marniep.typepad.com/business_success/2011/10/automatic-online-income-myth-or-fact.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-6a00d8341c052c53ef01543633dafe970c</id>
        <published>2011-10-17T18:49:52-04:00</published>
        <updated>2011-10-17T18:49:52-04:00</updated>
        <summary>Nothing excites the mind more than receiving automatic online income, day-in, day-out for all 365 days of the year. A true marvel to behold and the perfect solution to all your money worries. It is totally liberating. It gives you...</summary>
        <author>
            <name>Marnie Pehrson</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Online Fax" />
        
        
<content type="xhtml" xml:lang="en-US" xml:base="http://marniep.typepad.com/business_success/">
<div xmlns="http://www.w3.org/1999/xhtml"><p>Nothing excites the mind more than receiving automatic online income, day-in, day-out for all 365 days of the year. A true marvel to behold and the perfect solution to all your money worries.<br /><br />It is totally liberating.<br /><br />It gives you the freedom to pursue your life's goals, no matter what they may be. It gives you the freedom of mobility; you can live anywhere in the world. Moreover, it gives you the time to do the THINGS you want to do, whether it's sailing solo around the world or staying home to raise your kids.</p>
<p>Read Titus' entire article <a href="http://www.ideamarketers.com/?Automatic_Online_Income_-_Myth_or_Fact&amp;articleid=344605&amp;from=PROFILE" target="_blank" title="Online Fax">Automatic Online Income - Myth or Fact?</a></p>
<p>Titus Hoskins, our official <a href="http://www.ideamarketers.com/experts/online_fax_expert.cfm" target="_blank" title="Automatic Online Income - Myth or Fact?">Online Fax</a> Expert</p></div>
</content>



    <feedburner:origLink>http://marniep.typepad.com/business_success/2011/10/automatic-online-income-myth-or-fact.html</feedburner:origLink></entry>
    <entry>
        <title>Make Money Today Online and Quit Your Job Tomorrow!</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/typepad/marniep/business_success/~3/4cZNQN9t48Y/make-money-today-online-and-quit-your-job-tomorrow.html" />
        <link rel="replies" type="text/html" href="http://marniep.typepad.com/business_success/2011/10/make-money-today-online-and-quit-your-job-tomorrow.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-6a00d8341c052c53ef015436085a59970c</id>
        <published>2011-10-10T15:07:57-04:00</published>
        <updated>2011-10-10T15:07:57-04:00</updated>
        <summary>Have you ever wondered how people make money online? Wouldn't it be great to work from the comfort of your own home? Here are some ways that you can make money today and quit your job tomorrow! There are plenty...</summary>
        <author>
            <name>Marnie Pehrson</name>
        </author>
        
        
<content type="xhtml" xml:lang="en-US" xml:base="http://marniep.typepad.com/business_success/">
<div xmlns="http://www.w3.org/1999/xhtml"><p>Have you ever wondered how people make money online? Wouldn't it be great to work from the comfort of your own home? Here are some ways that you can make money today and quit your job tomorrow!<br /><br />There are plenty of different opportunities to make money online. One way is to sell through online auctions. Online auctions allow people all over the world access to the product you are selling. You can sell around the house items that are no longer needed or wanted easily and for more than you would make at a garage sale! In fact, garage sales and flea markets are great places to buy items to sell at online auctions. It's amazing how much of a profit you can make!</p>
<p>Read Stone's entire article <a href="http://www.ideamarketers.com/?Make_Money_Today_Online_and_Quit_Your_Job_Tomorrow_&amp;articleid=816561&amp;from=PROFILE" target="_blank" title="Home Business ">Make Money Today Online and Quit Your Job Tomorrow!</a></p>
<p>Stone Evans, our official <a href="http://www.ideamarketers.com/experts/home_business.cfm" target="_blank" title="Make Money Today Online and Quit Your Job Tomorrow!">Home Business</a> Expert</p></div>
</content>



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