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    <title>Business Results - Leadership, Passion, Technologies and Processes to make business thrive.</title>
    
    
    <link rel="alternate" type="text/html" href="http://leveragesoftware.typepad.com/point_of_view/" />
    <id>tag:typepad.com,2003:weblog-1242482</id>
    <updated>2009-11-02T15:54:44-08:00</updated>
    <subtitle>Leadership, technology, processes and motivational recommendations and viewpoints to make businesses rock.</subtitle>
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    <atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="self" type="application/atom+xml" href="http://feeds.feedburner.com/typepad/michaelawalsh/my_weblog" /><feedburner:info uri="typepad/michaelawalsh/my_weblog" /><atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="hub" href="http://pubsubhubbub.appspot.com/" /><atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="hub" href="http://hubbub.api.typepad.com/" /><entry>
        <title>Leadership - important skills for parents, coaches and CEOs</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/typepad/michaelawalsh/my_weblog/~3/TnpGbkfwsWM/leadership-important-skills-for-parents-coaches-and-ceos.html" />
        <link rel="replies" type="text/html" href="http://leveragesoftware.typepad.com/point_of_view/2009/11/leadership-important-skills-for-parents-coaches-and-ceos.html" thr:count="2" thr:updated="2009-11-03T09:35:35-08:00" />
        <id>tag:typepad.com,2003:post-6a00d83447ad6053ef0120a64c7e46970b</id>
        <published>2009-11-02T15:54:44-08:00</published>
        <updated>2009-11-03T08:22:50-08:00</updated>
        <summary>As founder and CEO of Leverage Software, a parent of two active boys and as Coach of a little league baseball team; I have noticed common leadership attributes across these three responsibility sets. Whether it's leading a team of employees...</summary>
        <author>
            <name>Mike Walsh</name>
        </author>
        
        <category scheme="http://sixapart.com/ns/types#tag" term="leadership. lead" />
        
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<div xmlns="http://www.w3.org/1999/xhtml"><span style="font-size: 16px;">As founder and CEO of Leverage Software, a parent of two active boys and as Coach of a little league baseball team; I have noticed common leadership attributes across these three responsibility sets. Whether it's leading a team of employees or a team of eager 6-8 year old baseball players or raising kids, the leadership strategies and tactics that deliver results seem to be the same.</span><br /><br /><ul style="font-family: inherit;">

<li style="font-family: inherit;"><span style="font-size: 15px;"><span style="font-size: 15px;"><span style="font-size: 15px;"><span style="font-size: 17px;"><span style="font-size: 16px;"><span style="font-size: 15px;"><span style="font-size: 15px;"><span style="font-size: 15px;"><span style="font-size: 15px;"><span style="font-size: 15px;"><span style="font-size: 15px;"><span style="font-size: 14px;">Get people excited to accomplish the tasks at hand.</span></span></span></span></span></span></span></span></span></span></span></span></li>
<li style="font-family: inherit;"><span style="font-size: 15px;"><span style="font-size: 15px;"><span style="font-size: 15px;"><span style="font-size: 17px;"><span style="font-size: 16px;"><span style="font-size: 15px;"><span style="font-size: 15px;"><span style="font-size: 15px;"><span style="font-size: 15px;"><span style="font-size: 15px;"><span style="font-size: 15px;"><span style="font-size: 14px;">Provide inspiration and encouragement.<br /></span></span></span></span></span></span></span></span></span></span></span></span></li>
<li style="font-family: inherit;"><span style="font-size: 15px;"><span style="font-size: 15px;"><span style="font-size: 15px;"><span style="font-size: 17px;"><span style="font-size: 16px;"><span style="font-size: 15px;"><span style="font-size: 15px;"><span style="font-size: 15px;"><span style="font-size: 15px;"><span style="font-size: 15px;"><span style="font-size: 15px;">Set a strategy to align goals.</span></span></span></span></span></span></span></span></span></span></span></li>
<li style="font-family: inherit;"><span style="font-size: 15px;"><span style="font-size: 15px;"><span style="font-size: 15px;"><span style="font-size: 17px;"><span style="font-size: 16px;"><span style="font-size: 15px;"><span style="font-size: 15px;"><span style="font-size: 15px;"><span style="font-size: 15px;"><span style="font-size: 15px;"><span style="font-size: 15px;">Be passionate, positive and deliver encouragement.</span></span></span></span></span></span></span></span></span></span></span></li>
<li style="font-family: inherit;"><span style="font-size: 15px;"><span style="font-size: 15px;"><span style="font-size: 15px;"><span style="font-size: 17px;"><span style="font-size: 16px;"><span style="font-size: 15px;"><span style="font-size: 15px;"><span style="font-size: 15px;"><span style="font-size: 15px;"><span style="font-size: 15px;"><span style="font-size: 15px;">Celebrate risk taking as well as failure.</span></span></span></span></span></span></span></span></span></span></span></li>
<li style="font-family: inherit;"><span style="font-size: 15px;"><span style="font-size: 15px;"><span style="font-size: 15px;"><span style="font-size: 17px;"><span style="font-size: 16px;"><span style="font-size: 15px;"><span style="font-size: 15px;"><span style="font-size: 15px;"><span style="font-size: 15px;"><span style="font-size: 15px;"><span style="font-size: 15px;">Let people make mistakes under a watchful eye.</span></span></span></span></span></span></span></span></span></span></span></li>
<li style="font-family: inherit;"><span style="font-size: 15px;"><span style="font-size: 15px;"><span style="font-size: 15px;"><span style="font-size: 17px;"><span style="font-size: 16px;"><span style="font-size: 15px;"><span style="font-size: 15px;"><span style="font-size: 15px;"><span style="font-size: 15px;"><span style="font-size: 15px;"><span style="font-size: 15px;">Set challenging but attainable goals and objectives.</span></span></span></span></span></span></span></span></span></span></span></li>
<li style="font-family: inherit;"><span style="font-size: 15px;"><span style="font-size: 15px;"><span style="font-size: 15px;"><span style="font-size: 17px;"><span style="font-size: 16px;"><span style="font-size: 15px;"><span style="font-size: 15px;"><span style="font-size: 15px;"><span style="font-size: 15px;"><span style="font-size: 15px;"><span style="font-size: 15px;">Explain responsibilities and expectations so people can be accountable.</span></span></span></span></span></span></span></span></span></span></span></li>
<li style="font-family: inherit;"><span style="font-size: 15px;"><span style="font-size: 15px;"><span style="font-size: 15px;"><span style="font-size: 17px;"><span style="font-size: 16px;"><span style="font-size: 15px;"><span style="font-size: 15px;"><span style="font-size: 15px;"><span style="font-size: 15px;"><span style="font-size: 15px;"><span style="font-size: 15px;">Celebrate and reward with enthusiasm.</span></span></span></span></span></span></span></span></span></span></span></li>
<li style="font-family: inherit;"><span style="font-size: 15px;"><span style="font-size: 15px;"><span style="font-size: 15px;"><span style="font-size: 17px;"><span style="font-size: 16px;"><span style="font-size: 15px;"><span style="font-size: 15px;"><span style="font-size: 15px;"><span style="font-size: 15px;"><span style="font-size: 15px;"><span style="font-size: 15px;">Provide feedback and input even when not asked.</span></span></span></span></span></span></span></span></span></span></span></li>
<li style="font-family: inherit;"><span style="font-size: 15px;"><span style="font-size: 15px;"><span style="font-size: 15px;"><span style="font-size: 17px;"><span style="font-size: 16px;"><span style="font-size: 15px;"><span style="font-size: 15px;"><span style="font-size: 15px;"><span style="font-size: 15px;"><span style="font-size: 15px;"><span style="font-size: 15px;">Find the balance between driving hard with being a trusted resource.</span></span></span></span></span></span></span></span></span></span></span></li>
<li style="font-family: inherit;"><span style="font-size: 15px;"><span style="font-size: 15px;"><span style="font-size: 15px;"><span style="font-size: 17px;"><span style="font-size: 16px;"><span style="font-size: 15px;"><span style="font-size: 15px;"><span style="font-size: 15px;"><span style="font-size: 15px;"><span style="font-size: 15px;"><span style="font-size: 15px;">Be an inspiration and lead by example.</span></span></span></span></span></span></span></span></span></span></span></li>
</ul>
<p><br /><span style="font-size: 16px;">
</span></p><p><span style="font-size: 16px;">These skills and approaches have allowed me to drive results forward and appreciate the return of the excitement of accomplishments of others. Whether 4 years old or 40, we all wish to improve and win. There's nothing better to see someone accomplish a task for the first time, or perform better than they ever had before or accomplish things that they never thought possible.</span></p><p><span style="font-size: 16px;">Anyone can lead - you don't need the title to be a leader. People want to be led. Go lead someone today. You will be thrilled by the results!</span></p><p><span style="font-size: 16px;"><br /></span></p><p><a href="http://leveragesoftware.typepad.com/.a/6a00d83447ad6053ef0120a64c72ab970b-pi" style="display: inline;"><img alt="IMG_1548" border="0" class="asset asset-image at-xid-6a00d83447ad6053ef0120a64c72ab970b image-full " src="http://leveragesoftware.typepad.com/.a/6a00d83447ad6053ef0120a64c72ab970b-800wi" style="width: 576px; height: 431px;" title="IMG_1548" /></a> </p><p><a href="http://leveragesoftware.typepad.com/.a/6a00d83447ad6053ef0120a64c73fe970b-pi" style="display: inline;"><img alt="IMG_1541" border="0" class="asset asset-image at-xid-6a00d83447ad6053ef0120a64c73fe970b image-full " src="http://leveragesoftware.typepad.com/.a/6a00d83447ad6053ef0120a64c73fe970b-800wi" style="width: 574px; height: 430px;" title="IMG_1541" /></a> </p><p /><p><a href="http://leveragesoftware.typepad.com/.a/6a00d83447ad6053ef0120a6a1fa13970c-pi" style="display: inline;"><img alt="IMG_1549" border="0" class="asset asset-image at-xid-6a00d83447ad6053ef0120a6a1fa13970c image-full " src="http://leveragesoftware.typepad.com/.a/6a00d83447ad6053ef0120a6a1fa13970c-800wi" style="width: 567px; height: 425px;" title="IMG_1549" /></a> <br /> </p><p><a href="http://leveragesoftware.typepad.com/.a/6a00d83447ad6053ef0120a6a49e88970c-pi" style="display: inline;"><img alt="IMG_1542" border="0" class="asset asset-image at-xid-6a00d83447ad6053ef0120a6a49e88970c image-full " src="http://leveragesoftware.typepad.com/.a/6a00d83447ad6053ef0120a6a49e88970c-800wi" style="width: 567px; height: 426px;" title="IMG_1542" /></a> <br /> <br /> <br /> </p></div>
</content>


    <feedburner:origLink>http://leveragesoftware.typepad.com/point_of_view/2009/11/leadership-important-skills-for-parents-coaches-and-ceos.html</feedburner:origLink></entry>
    <entry>
        <title>I need a Super Search &amp; Recommendation engine </title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/typepad/michaelawalsh/my_weblog/~3/KtEmVav1AUc/i-need-a-super-search-recommendation-engine-.html" />
        <link rel="replies" type="text/html" href="http://leveragesoftware.typepad.com/point_of_view/2009/10/i-need-a-super-search-recommendation-engine-.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-6a00d83447ad6053ef0120a60ef48c970b</id>
        <published>2009-10-21T13:08:53-07:00</published>
        <updated>2009-10-21T13:08:53-07:00</updated>
        <summary>I need a Pattern-Based Super Search and Recommendation engine - who's on it? I'm tired of searching - this is what I want - someone please build it for, or call me, and we'll build it together. version 1 -...</summary>
        <author>
            <name>Mike Walsh</name>
        </author>
        
        <category scheme="http://sixapart.com/ns/types#tag" term="bing" />
        <category scheme="http://sixapart.com/ns/types#tag" term="google" />
        <category scheme="http://sixapart.com/ns/types#tag" term="porterva" />
        <category scheme="http://sixapart.com/ns/types#tag" term="sethgodin" />
        <category scheme="http://sixapart.com/ns/types#tag" term="southwestair" />
        <category scheme="http://sixapart.com/ns/types#tag" term="virginamerica" />
        
<content type="xhtml" xml:lang="en-US" xml:base="http://leveragesoftware.typepad.com/point_of_view/">
<div xmlns="http://www.w3.org/1999/xhtml">I need a Pattern-Based Super Search and Recommendation engine - who's on it?<br /><br />I'm tired of searching - this is what I want - someone please build it for, or call me, and we'll build it together.<br /><br />version 1 - this should be easy (Google 2.0)<br /><br />I search Google all the time therefore it knows what I'm looking for and have looked for over the last 6 years. I want Google to recommend things to me that it should know I like based on my search activity. For example, Google should know that I recently searched for the following terms:<br /><br /><a href="http://www.tablethotels.com">tablet hotels</a><br />soho<br /><a href="http://www.sethgodin.com">seth godin</a><br />soho house<br /><br />Why aren't they recommending a killer airline deal on an airline, such as Virgin America, that has a look and feel of those things that I have searched? Why aren't they suggesting a 20% discount offer at 60 Thompson? Why don't they tell me that there is a signing party for someone that I should be interested in, if I have spare time during my visit to New York? Why can't someone package up my search history and recommend 10 things that might interest me?<br /><br />version 2 -  slightly harder - maybe <a href="http://www.bing.com">Bing</a> is trying to do this - perhaps Ask can do this (are they still around?)<br /><br />Take all of the activity that I wish to share including a complete profile of my wants and capabilities, my event history, my <a href="http://search.twitter.com/search?q=mwalsh">Twitter</a> feed, LinkedIn, Facebook, Dopplr, Slideshare, YouTube channel, etc and make KILLER recommendations? By KILLER, I mean that I act on these things &gt; 25% of the time. <br /><br />I want a daily list of suggestions based on all of these data sets. I want suggestions on where to stay, what to do, who to meet (yes, I'll upload my calendar availability), what to buy, etc. I also want to be able to drill down to understand why they thought I would like the suggestion, if I want to drill down, but the recommendations should be good enough that I don't need to. I want to know which of my 1 and 2 degree connections within my social sphere have recommended or commented on these things. If you give this to me, you will save me  a ton of time and I suspect lots of money, while generating huge revenue from the vendors you recommend (take 7-12 % of every transaction - let's call it 10%).<br /><br />Here's an example:<br /><br /><p>I like the beach, beer, wine, all tablethotels hotels, baseball, sushi, social networking, among other things. I have searched for things like these, not exactly, but similar to them.</p>When I visit LA, I want the Super Search and Recommendation engine to recommend that I stay at Shade Hotel (and offer a discount) in Manhattan Beach, have dinner at Club Sushi, make me aware of an art opening that night or a local TEDx event at the beach, and show me the connections whom have recommended these places. It should also let me know that Hennessey's on Hermosa Ave will be playing the game and the starting time of that game. It might also suggest that I try to meet <a href="http://www.chipconley.com">Chip Conley</a> who may be in Venice one of his newest hotels. Let me know that there is a store on Hermosa Ave that sells Nixon earphones and Billabong shorts, if I have time to stop by. Oh, you recommended that I fly either Virgin America or <a href="http://twitter.com/southwestair">Southwest Airlines</a> and provide the quote at the time of the recommendation. Though I like both airlines, I'll likely choose <a href="http://twitter.com/virginamerica">Virgin America</a> because <a href="http://twitter.com/porterVA">@PorterVA</a> is awesome and I love the airline.<br /><br />I'll spend about $1,900 on this 3 day trip and you will make $190 - not bad for a couple of recommendations. I'll be happy to use Super Search because you save me a couple hours per week and a bunch of cash and your vendors will love you for selling off their inventory.<br /><br />Is this too much to ask? Does anyone else want this? Does anyone want to build it for me or with me? you can also ping me at <a href="http://twitter.com/mwalsh">@mwalsh</a>.</div>
</content>


    <feedburner:origLink>http://leveragesoftware.typepad.com/point_of_view/2009/10/i-need-a-super-search-recommendation-engine-.html</feedburner:origLink></entry>
    <entry>
        <title>Are you creating profit?</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/typepad/michaelawalsh/my_weblog/~3/KOwyiYOWepg/are-you-generating-profit.html" />
        <link rel="replies" type="text/html" href="http://leveragesoftware.typepad.com/point_of_view/2009/09/are-you-generating-profit.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-6a00d83447ad6053ef0120a582cbb9970b</id>
        <published>2009-09-19T07:01:31-07:00</published>
        <updated>2009-09-19T07:09:20-07:00</updated>
        <summary>Is there profit in what you do? Do you add a financial benefit to the bottom line? Can this be represented in numbers (increase in revenue minus total costs of what you do, including all overhead). I went to the...</summary>
        <author>
            <name>Mike Walsh</name>
        </author>
        
        <category scheme="http://sixapart.com/ns/types#tag" term="profit" />
        <category scheme="http://sixapart.com/ns/types#tag" term="roi" />
        <category scheme="http://sixapart.com/ns/types#tag" term="tco" />
        
<content type="xhtml" xml:lang="en-US" xml:base="http://leveragesoftware.typepad.com/point_of_view/">
<div xmlns="http://www.w3.org/1999/xhtml"><p style="font-size: 15px; font-family: Trebuchet MS;">Is
there profit in what you do? Do you add a financial benefit to the
bottom line? Can this be represented in numbers (increase in revenue
minus total costs of what you do, including all overhead).</p><p style="font-size: 15px; font-family: Trebuchet MS;">I
went to the office in South Park this morning to retrieve my laptop and
cars were being towed to make way for a street fair that's happening
today. As I'm sure you have all experienced, being towed in such a
hassle. I'm wondering what the profit is to the city, or is it a cost
and the car just needs to be removed? If the car needs to be removed,
is there a better way to make that happen, maybe not, but it's worth
thinking about. </p><p style="font-size: 15px; font-family: Trebuchet MS;"><a href="http://leveragesoftware.typepad.com/.a/6a00d83447ad6053ef0120a582c68a970b-pi" style="display: block;"><img alt="Uncle-Sam-Towing" border="0" class="at-xid-6a00d83447ad6053ef0120a582c68a970b " src="http://leveragesoftware.typepad.com/.a/6a00d83447ad6053ef0120a582c68a970b-800wi" style="margin: 0px;" title="Uncle-Sam-Towing" /></a>
</p> <br />
<p style="font-size: 15px; font-family: Trebuchet MS;"><br />Here are the numbers associated with a tow, that come to mind:</p><p style="font-size: 15px; font-family: Trebuchet MS;">Revenue generated by the tow:</p><p style="font-size: 15px; font-family: Trebuchet MS;">The parking ticket - $100<br />The check to the tow yard - $180<br />Anything else?</p><p style="font-size: 15px; font-family: Trebuchet MS;">Total - $280</p><p style="font-size: 15px; font-family: Trebuchet MS;">Here are the costs (all estimates):</p><p style="font-size: 15px; font-family: Trebuchet MS;">The officer on duty at overtime pay, for the 15 minutes to issue the ticket, with overhead - $50<br />The costs of the truck, with overhead - $75<br />The payment to the tow-yard - $75<br />The back-office processing of all the stuff that needs to happen to process payments, etc - $50<br />Processing
of vehicles that are never retrieved and/or court sessions for those
that fight the ticket - $30 (I made this up to make the numbers work,
but there has to be some of this going on).</p><p style="font-size: 15px; font-family: Trebuchet MS;">Revenue = $280<br />Cost = $280</p><p style="font-size: 15px; font-family: Trebuchet MS;">Profit = 0<br />Headache to vehicle owner = massive.</p><p style="font-size: 15px; font-family: Trebuchet MS;">It
seems to me that it's about a wash - everyone loses, or at least no one
wins and the owner of he vehicle definitely loses - perhaps at an all
in cost (including time and opportunity costs) of $500.</p><p style="font-size: 15px; font-family: Trebuchet MS;">As
an owner, I would be willing to pay $100-$200 to avoid all that hassle
associated with a tow, and the city would make more profit - let's call
it an idiot tax (credit to Jack Ryan for the term). Perhaps I opt into
a service that includes having my phone number on a sticker such that I
can receive a call to correct the mistake of leaving my car. I bet that
half of the people who were towed this morning would rather have tossed
on their PJs, walked downstairs, handed over a $100 and gone back to
bed, as compared with what faces them today.</p><p style="font-size: 15px; font-family: Trebuchet MS;">These
numbers may be hogwash, but think about your next set of financial
decisions in this way - is there a more profitable, less typical and
less painful way to generate <strong>more profit</strong>?</p><p style="font-size: 15px; font-family: Trebuchet MS;">I'm just sayin.</p></div>
</content>


    <feedburner:origLink>http://leveragesoftware.typepad.com/point_of_view/2009/09/are-you-generating-profit.html</feedburner:origLink></entry>
    <entry>
        <title>Sunset or Sunrise?</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/typepad/michaelawalsh/my_weblog/~3/8DobDqVWlu4/sunset-or-sunrise.html" />
        <link rel="replies" type="text/html" href="http://leveragesoftware.typepad.com/point_of_view/2009/09/sunset-or-sunrise.html" thr:count="2" thr:updated="2009-09-10T10:24:14-07:00" />
        <id>tag:typepad.com,2003:post-6a00d83447ad6053ef0120a5b53001970c</id>
        <published>2009-09-09T18:17:49-07:00</published>
        <updated>2009-09-09T18:17:49-07:00</updated>
        <summary>A couple times a week I'll walk to the nearby gym with a cup of coffee. Recently, I caught this sunrise along China Basin in San Francisco. It made me wonder why there aren't more sunrise photos as compared with...</summary>
        <author>
            <name>Mike Walsh</name>
        </author>
        
        
<content type="xhtml" xml:lang="en-US" xml:base="http://leveragesoftware.typepad.com/point_of_view/">
<div xmlns="http://www.w3.org/1999/xhtml"><p><span style="font-size: 15px; font-family: Trebuchet MS;" /><span style="font-size: 15px; font-family: Trebuchet MS;">A couple times a week I'll walk to the nearby gym with a cup of coffee. Recently, I caught this sunrise along China Basin in San Francisco. It made me wonder why there aren't more sunrise photos as compared with sunsets. Search Google images and find 41,500,000 sunset images and 17,000,000 sunrise images. Search Flickr to find 6,150,000 images of sunsets and 1,500,000 sunrise images.</span></p><p style="font-size: 15px; font-family: Trebuchet MS;">Where's the love for the sunrise? Why are sunsets getting all the attention? </p><p style="font-size: 15px; font-family: Trebuchet MS;"><a href="http://leveragesoftware.typepad.com/.a/6a00d83447ad6053ef0120a55c6809970b-pi" style="display: inline;"><img alt="IMG_1146" border="0" class="at-xid-6a00d83447ad6053ef0120a55c6809970b image-full " src="http://leveragesoftware.typepad.com/.a/6a00d83447ad6053ef0120a55c6809970b-800wi" style="width: 459px; height: 344px;" title="IMG_1146" /></a> </p><p style="font-size: 15px; font-family: Trebuchet MS;">It strikes me as interesting because a sunrise represents something pretty important - a new day, another chance to change the world, the ability to impact one or more lives, to volunteer, to decide to be the best boss, colleague, parent, teacher or friend you can be, to kick ass at something, anything - just for the sake of kicking ass, to step up, to make a difference.</p><p style="font-size: 15px; font-family: Trebuchet MS;">I think I was particularly struck the morning I took this photo because it was shortly after Ted Kennedy's funeral Mass, and the words that were spoken about him were so amazing. If you haven't listened to those words, find it on YouTube and watch - they were pretty amazing words. It made me think that I need to step of my kindness game - to be better to more people because I have been given the means to provide what others may need.</p><p style="font-size: 15px; font-family: Trebuchet MS;">So what's the message of this post? </p><p style="font-size: 15px; font-family: Trebuchet MS;">It's a new day - go change the world for someone today, for the better. Even if it's for today only - <strong>go kick some ass and make a huge difference.</strong></p><br /><p style="font-size: 15px; font-family: Trebuchet MS;">        </p></div>
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    <feedburner:origLink>http://leveragesoftware.typepad.com/point_of_view/2009/09/sunset-or-sunrise.html</feedburner:origLink></entry>
    <entry>
        <title>You wanna share - really? Share your Top 5 mistakes (lessons learned) of 2008 - now that's sharing!</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/typepad/michaelawalsh/my_weblog/~3/sECujgHCym0/you-wanna-share-really-share-your-top-5-mistakes-of-2008-now-thats-sharing.html" />
        <link rel="replies" type="text/html" href="http://leveragesoftware.typepad.com/point_of_view/2009/01/you-wanna-share-really-share-your-top-5-mistakes-of-2008-now-thats-sharing.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-60873334</id>
        <published>2009-01-05T15:08:32-08:00</published>
        <updated>2009-01-05T15:08:32-08:00</updated>
        <summary>I'm seeing a flood of "Top 10" lists for 2008 and predictions for 2009. I find them interesting and valuable. I learn a ton - maybe more, however, from my own mistakes and mistakes of others. I want to share...</summary>
        <author>
            <name>Mike Walsh</name>
        </author>
        
        <category scheme="http://sixapart.com/ns/types#tag" term="avoid" />
        <category scheme="http://sixapart.com/ns/types#tag" term="challenges" />
        <category scheme="http://sixapart.com/ns/types#tag" term="lessons learned" />
        <category scheme="http://sixapart.com/ns/types#tag" term="mistakes" />
        <category scheme="http://sixapart.com/ns/types#tag" term="share" />
        <category scheme="http://sixapart.com/ns/types#tag" term="top 5" />
        
<content type="xhtml" xml:lang="en-US" xml:base="http://leveragesoftware.typepad.com/point_of_view/">
<div xmlns="http://www.w3.org/1999/xhtml"><p>I'm seeing a flood of "Top 10" lists for 2008 and predictions for 2009. I find them interesting and valuable. I learn a ton - maybe more, however, from my own mistakes and mistakes of others. I want to share my Top 5 mistakes with you so that you can avoid making them, or at least think twice before you move to action that might be costly. I would be very grateful, as would our readers, if you did the same. I think learning through mistakes is often more effective than learning through success but none of us can afford to make 100 mistakes in 2009 so let's learn from each other and share the costly mistakes, and ultimately the powerful benefits.</p><p /><p><a href="http://leveragesoftware.typepad.com/.a/6a00d83447ad6053ef010536b54343970c-pi" style="display: inline;"><img alt="Do'H!" border="0" class="at-xid-6a00d83447ad6053ef010536b54343970c" src="http://leveragesoftware.typepad.com/.a/6a00d83447ad6053ef010536b54343970c-800wi" title="Do'H!" /></a>
 </p><br /><div><span style="font-weight: bold;">B</span><span><span style="font-weight: bold;">e</span></span><span style="font-weight: bold;"> bold - be courageous</span> - tell us what to avoid, or just share your comments with us.</div><br /><div>Cheers and Best Wishes for a Kick Ass 2009!</div><br /><div>In no particular order:</div><br /><div>1. <span style="font-weight: bold;">I made some bad travel decisions</span></div><br /><div>Though it's never easy to determine how to most effectively spend one's time, I could have avoided a couple of trips that had a low probability of a meaningful ROI. Sometimes it makes more sense to run the probabilities and opportunity costs, multiply the "gut" factor and determine the probability for a high Return on Investment; than to just go for it. I could have saved a bunch of carbon, gotten more sleep, and taken care of more people that deserved my time and attention if I had run the numbers. That said, just going for it often does pay off so I'm likely to make this same mistake in 2009. Next time I consider flying across the planet, I'll ask a couple more people what they think.</div><br /><div>2. <span style="font-weight: bold;">I spent too much time with potential investors</span></div><br /><div>I could have redirected 200 hours of investor related activity toward spending with my customers. Our customers and employees ARE Leverage Software, our investors are not. We are grateful for our fabulous investors, but our customers and employees deserve more of my time than do existing or potential investors. If you are a potential investor reading this, you best have a REALLY good pitch planned for me, otherwise, I'll see you in 2010 if at all.</div><br /><div>3. <span style="font-weight: bold;">One bad hire</span></div><br /><div>I am really pleased with the growth of Leverage Software and our hiring decisions. We continued to add great talent to the team in 2008 and will continue to do so in 2009. That said, I made one hiring decision that went against my gut. It didn't work out. Fortunately, we recognized it quickly and terminated the relationship several months ago and within only a few months of the hire. The two learnings here are 1) listen to your gut - chemistry is everything and 2) if you make a bad hiring decision then address and resolve it fast. Bad hires can cause huge cultural problems.</div><br /><div>4. <span style="font-weight: bold;">Not spending enough time with those I should have</span></div><br /><div>In general, I didn't spend enough time with people that I should have. The reason for this is that I spent too much time with people I shouldn't have. For 2009, I'm going to try to make better decisions about my time allocation. If anyone has any suggestions for the readership, please let us know. For example, I'm planning to attend <a href="http://www.ted.com" target="_blank" title="ted conference">TED,</a> <a href="http://www.sxsw.com" target="_blank" title="sxsw">SXSW</a> and other conferences in 2009. Should I be spending my time at CES instead, or avoid conferences altogether and spend that time with customers, partners, prospects and employees? In some cases, I can and do meet with customers, partners and potential customers and partners at these events - so that seems reasonable. At TED, however, this typically is not the case and it is a significant investment of time and energy. I can't imagine missing TED, but maybe it's not the best use of my time (I think it is, by the way). These are decisions that I find difficult to make. How do you decide? Perhaps we should all conference through Twitter?</div><br /><div>5. <span style="font-weight: bold;">Cobblers shoes</span></div><br /><div>We did not take enough time in 2008 to completely launch our customer community. We fully launched our <a href="http://internal.leveragesoftware.com" target="_blank" title="employee social network">employee community</a> and partially launched our <a href="http://community.leveragesoftware.com" target="_blank" title="customer community">customer and partner community</a> but it is not yet fully interactive. We are committed to launching fully in Q1. We now have the appropriate resources in place to manage the project and we certainly have an outstanding <a href="http://www.leveragesoftware.com/customers" target="_blank" title="Leverage Software clients">client base</a> whom have asked for it and have patiently awaited the launch. I commit to delivering this to you in Q1. We want your feedback, your recommendations, and to see you collaborate with your peers - we're looking forward to harnessing your enthusiasm and ideas in a more efficient way!</div><br /><div>I hope that this "Top 5 (lessons learned)" saves you some time and money. Feel free to share. I want to hear your lessons learned.</div><br /><div>Cheers,</div><br /><div>Mike</div></div>
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    <feedburner:origLink>http://leveragesoftware.typepad.com/point_of_view/2009/01/you-wanna-share-really-share-your-top-5-mistakes-of-2008-now-thats-sharing.html</feedburner:origLink></entry>
    <entry>
        <title>Top 10 Ways Associations can Use Online Communities to Increase Member Acquisition and Retention and Drive Revenue</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/typepad/michaelawalsh/my_weblog/~3/NRcPWGUFPW0/top-10-ways-associations-can-use-online-communities-to-increase-member-acquisition-and-retention-and.html" />
        <link rel="replies" type="text/html" href="http://leveragesoftware.typepad.com/point_of_view/2009/01/top-10-ways-associations-can-use-online-communities-to-increase-member-acquisition-and-retention-and.html" thr:count="2" thr:updated="2009-01-08T10:21:44-08:00" />
        <id>tag:typepad.com,2003:post-60735846</id>
        <published>2009-01-04T21:31:01-08:00</published>
        <updated>2009-01-04T21:31:01-08:00</updated>
        <summary>Online communities can be incredibly powerful ways to allow association members to meet, share ideas, and connect with one another. Here are the top 10 ways to begin using social networking and online communities at your organization. 1) Promote peer...</summary>
        <author>
            <name>Mike Walsh</name>
        </author>
        
        <category scheme="http://sixapart.com/ns/types#tag" term="association" />
        <category scheme="http://sixapart.com/ns/types#tag" term="community" />
        <category scheme="http://sixapart.com/ns/types#tag" term="membership" />
        <category scheme="http://sixapart.com/ns/types#tag" term="retention" />
        <category scheme="http://sixapart.com/ns/types#tag" term="social networking" />
        
<content type="xhtml" xml:lang="en-US" xml:base="http://leveragesoftware.typepad.com/point_of_view/">
<div xmlns="http://www.w3.org/1999/xhtml"><p><span style="font-size: 10px; "><font size="3" /><font size="3"><span style="font-size: 13px; font-family: 'Trebuchet MS'; "><span>Online c</span></span></font><span style="font-size: 9px; "><span style="font-size: 10px; "><span style="font-size: 9px; "><span style="font-size: 9px; "><span style="font-size: 9px; "><span style="font-size: 10px; "><span style="font-size: 12px; "><span style="font-size: 12px; "><span style="font-size: 12px; "><span style="font-size: 12px; "><span style="font-size: 11px; "><span style="font-size: 9px; "><span style="font-size: 11px; "><font size="3"><span style="font-size: 13px; font-family: 'Trebuchet MS'; "><span>o</span></span></font><span style="font-size: 13px; font-family: 'Trebuchet MS'; "><span><font size="3" /></span></span><font size="3"><span style="font-size: 13px; font-family: 'Trebuchet MS'; "><span>mmunities can be incredibly p</span></span></font></span><span style="font-size: 13px; font-family: 'Trebuchet MS'; 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"><span style="font-size: 13px; font-family: 'Trebuchet MS'; "><span>o</span></span><span style="font-size: 13px; font-family: 'Trebuchet MS'; "><span><font size="3" /></span></span><font size="3"><span style="font-size: 13px; font-family: 'Trebuchet MS'; "><span>ther.</span></span></font><span style="font-family: Trebuchet MS;"> </span></span></p>
<p><strong><span style="font-weight: normal;"><font size="3" /></span></strong><font size="4" /><font size="4"><span style="font-size: 11px; "><span style="font-size: 9px; "><span style="font-size: 13px; font-family: 'Trebuchet MS'; ">Here are the top 10 ways to begin using social networking and online communities at your organization.</span></span><span> </span></span></font></p><p><strong><font size="4"><span style="font-size: 12px; font-family: Courier; ">
</span></font></strong></p><p><strong><font size="4" /></strong></p><p><strong><font size="4"><p><span style="font-size: 11px; "><span style="font-size: 13px; ">1) Promote peer networking to members. </span></span></p></font></strong><span style="font-size: 9px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span style="font-size: 11px; "><span style="font-size: 13px; ">
</span><p><span style="font-size: 11px; "><span style="font-size: 13px; ">Networking builds relationships and advances careers. By using an online social network to promote peer networking, your association can provide a unique value to its members, adding an online component to a pre-existing "off-line" capability.</span></span></p></span></span><strong><font size="4"><span style="font-size: 13px; ">
</span><p><span style="font-size: 11px; "><span style="font-size: 13px; ">2) Unify members that are geographically diverse. </span></span></p></font></strong><span style="font-size: 9px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span style="font-size: 11px; "><span style="font-size: 13px; ">
</span><p><span style="font-size: 11px; "><span style="font-size: 13px; ">Since many members may not have the opportunity to connect face-to-face, online social networks enable you to connect members who are distributed across a number of cities in a meaningful way. </span></span></p></span></span><strong><font size="4"><span style="font-size: 13px; ">
</span><p><span style="font-size: 11px; "><span style="font-size: 13px; ">3) Increase attendance at conferences and other events. </span></span></p></font></strong><span style="font-size: 9px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span style="font-size: 11px; "><span style="font-size: 13px; ">
</span><p><span style="font-size: 11px; "><span style="font-size: 13px; ">Events are an excellent way to use online communities to encourage association members to connect with one another. Online communities can help extend the importance of your conferences because members can pre-arrange meetings before the event and follow up with one another easily after the event. In addition, an online community provides an exceptional outlet for idea sharing around event topics.</span></span></p></span></span><strong><font size="4"><span style="font-size: 13px; ">
</span><p><span style="font-size: 11px; "><span style="font-size: 13px; ">4) Drive membership renewals. </span></span></p></font></strong><span style="font-size: 9px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span style="font-size: 11px; "><span style="font-size: 13px; ">
</span><p><span style="font-size: 11px; "><span style="font-size: 13px; ">Because they provide the opportunity for 24/7 peer networking, online communities can make an association more visible and more relevant to your members, making an association "top of mind" to individual members throughout the year.</span></span></p></span></span><strong><font size="4"><span style="font-size: 13px; ">
</span><p><span style="font-size: 11px; "><span style="font-size: 13px; ">5) Create "private places" for members to collaborate around new ideas or initiatives. </span></span></p></font></strong><span style="font-size: 9px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span style="font-size: 11px; "><span style="font-size: 13px; ">
</span><p><span style="font-size: 11px; "><span style="font-size: 13px; ">Advanced social networking tools provide for both "open" and "private" areas within an online community, so that officers, project leaders, and employees might have a space to collaborate with one another.</span></span></p></span></span><strong><font size="4"><span style="font-size: 13px; ">
</span><p><span style="font-size: 11px; "><span style="font-size: 13px; ">6) Encourage members to promote themselves to each other. </span></span></p></font></strong><span style="font-size: 9px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span style="font-size: 11px; "><span style="font-size: 13px; ">
</span><p><span style="font-size: 11px; "><span style="font-size: 13px; ">Many online communities thrive because certain key members of an association – in the online world, these are typically called "community evangelists" – have a mechanism with which they can contribute new ideas, connect with members, and drive their own professional status within an organization. An online community makes it easy for top contributors and influential thought leaders to shine.</span></span></p></span></span><strong><font size="4"><span style="font-size: 13px; ">
</span><p><span style="font-size: 11px; "><span style="font-size: 13px; ">7) Be the first to offer a unique social networking application for your industry. </span></span></p></font></strong><span style="font-size: 9px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span style="font-size: 11px; "><span style="font-size: 13px; ">
</span><p><span style="font-size: 11px; "><span style="font-size: 13px; ">Here is a surprising fact: many of the most successful association online communities thrive because its members do NOT spend a great deal of their time behind a computer. This is because these members are frequently neglected by many technology providers – and thus they have limited communication outlets to utilize. Use online communities to increase the value of what your association offers. </span></span></p></span></span><strong><font size="4" /><font size="4"><span style="font-size: 13px; ">
</span><p><span style="font-size: 11px; "><span style="font-size: 13px; ">8) Use an online community to promote member retention. </span></span></p></font></strong><span style="font-size: 9px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span style="font-size: 11px; "><span style="font-size: 13px; ">
</span><p><span style="font-size: 11px; "><span style="font-size: 13px; ">In those areas where association members can turn to local organizations, competitive associations, and other venues to network with one another, an online community can be useful in preventing member attrition. Use your online community to encourage engagement among members and as a channel for promoting thought leadership from within your association and with key partners.</span></span></p></span></span><strong><font size="4"><span style="font-size: 13px; ">
</span><p><span style="font-size: 11px; "><span style="font-size: 13px; ">9) Develop new offerings to attract and retain valuable sponsors. </span></span></p></font></strong><span style="font-size: 9px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span style="font-size: 11px; "><span style="font-size: 13px; ">
</span><p><span style="font-size: 11px; "><span style="font-size: 13px; ">Because an online community provides a set of "online spaces" where its members can collaborate and connect, sponsors frequently find these highly used and very visible areas attractive for sponsorship opportunities. In addition, sponsors can review user-generated content to gain added insight into their own products and services.</span></span></p></span></span><strong><font size="4"><span style="font-size: 13px; ">
</span><p><span style="font-size: 11px; "><span style="font-size: 13px; ">10) Use social networking to learn more from your association members. </span></span></p></font></strong><font size="1" /><font size="1"><span style="font-size: 13px; ">
</span><p><span style="font-size: 11px; "><span style="font-size: 13px; ">One of the strongest values that an online community can provide is that it offers a communication channel for real-time feedback and member insight – as members will frequently share ideas and suggestions for which aspects of the association are the most important to them. To ensure the greatest success, play an active role in your online communities and be open to what your members have to say.</span></span></p><p><span style="font-size: 13px; line-height: 15px;"><br /></span></p><p><span style="font-size: 13px; line-height: 15px; ">See how some of your peers are benefitting by enabling a member community.</span></p>
<p><span style="FONT-SIZE: 11px; FONT-FAMILY: Courier"><span style="font-family: Trebuchet MS;">"Over 2,000 participants from around the globe are already connected and using ToyConnections to network with their peers, build valuable relationships, share ideas, and find new products and services that can help grow their businesses. ToyConnections is quickly becoming an indispensible tool for anyone who wants to keep the pulse of the toy industry."</span></span></p></font><em><font size="1" /><font size="1">
<p style="text-align: right"><span style="FONT-SIZE: 11px; FONT-FAMILY: Courier"><span style="font-family: Trebuchet MS;">- Joan Wyche, Registration and Buyer Relations Manager, Toy Industry Assocation, Inc.</span></span></p></font></em><span style="FONT-SIZE: 11px; MARGIN: 0px; FONT-FAMILY: Courier"><span style="FONT-SIZE: 9px; FONT-FAMILY: Courier">
<p><span style="font-size: 11px; font-family: 'Trebuchet MS'; ">"HIMSS uses ‘HIMSS Connect,’ to enable members to share insights and knowledge throughout the year. HIMSS Connect is especially helpful to members prior to and during HIMSS’ large national conference and exhibition, which draws over 29,000 attendees. A member may call for a connection with other members who have recently undergone a major software implementation, to share implementation strategies and lessons learned. Others use the tool on site to learn about job opportunities and career trends in other areas of the country."</span></p></span></span><em><font size="1" /><font size="1">
<p style="text-align: right"><span style="FONT-SIZE: 11px; FONT-FAMILY: Courier"><span style="font-family: Trebuchet MS;">- Vish Kalambur, MCP, PMP, Senior Director of Software Applications Development, HIMSS</span></span></p></font></em></p><p /><p /></div>
</content>


    <feedburner:origLink>http://leveragesoftware.typepad.com/point_of_view/2009/01/top-10-ways-associations-can-use-online-communities-to-increase-member-acquisition-and-retention-and.html</feedburner:origLink></entry>
    <entry>
        <title>Kids Rock - a celebration at Town School for Boys</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/typepad/michaelawalsh/my_weblog/~3/_Ti6u6Fobrk/kids-rock-a-celebration-at-town-school-for-boys.html" />
        <link rel="replies" type="text/html" href="http://leveragesoftware.typepad.com/point_of_view/2008/12/kids-rock-a-celebration-at-town-school-for-boys.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-59898310</id>
        <published>2008-12-11T23:40:08-08:00</published>
        <updated>2008-12-11T23:40:08-08:00</updated>
        <summary>I love seeing kids join together with a common goal. Whether it's to play soccer, baseball, provide community services or entertain; kids know how to share and work together to meet their common goal. I was really impressed and moved...</summary>
        <author>
            <name>Mike Walsh</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Community" />
        
        <category scheme="http://sixapart.com/ns/types#tag" term="community" />
        <category scheme="http://sixapart.com/ns/types#tag" term="important" />
        <category scheme="http://sixapart.com/ns/types#tag" term="san francisco" />
        <category scheme="http://sixapart.com/ns/types#tag" term="town school" />
        <category scheme="http://sixapart.com/ns/types#tag" term="zack" />
        
<content type="xhtml" xml:lang="en-US" xml:base="http://leveragesoftware.typepad.com/point_of_view/">
<div xmlns="http://www.w3.org/1999/xhtml"><p>I love seeing kids join together with a common goal. Whether it's to play soccer, baseball, provide community services or entertain; kids know how to share and work together to meet their common goal. I was really impressed and moved by this group of 5-6 year old boys at the Town School of Boys in Pacific Heights in San Francisco. When we enrolled Zack in private school we were tentative, but public school in certain neighborhoods in major cities is, sadly, just not an option.</p><div>We couldn't be more pleased with Town or more proud of Zack and his classmates. Suffer through the poor video quality for the important message.</div><br /><div>Get out and do something important TODAY - not tomorrow, today!</div><br /><div>cheers.</div><br /><div>mike</div><br /><div><br /><br /><br /></div>

<p><object height="300" width="400"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="movie" value="http://vimeo.com/moogaloop.swf?clip_id=2502855&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=&amp;fullscreen=1" /><embed allowfullscreen="true" allowscriptaccess="always" height="300" src="http://vimeo.com/moogaloop.swf?clip_id=2502855&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=&amp;fullscreen=1" type="application/x-shockwave-flash" width="400" /></object><br /><a href="http://vimeo.com/2502855">Town School for Boys Winter Concert</a> from <a href="http://vimeo.com/user803235">mike walsh</a> on <a href="http://vimeo.com">Vimeo</a>.
</p></div>
</content>


    <feedburner:origLink>http://leveragesoftware.typepad.com/point_of_view/2008/12/kids-rock-a-celebration-at-town-school-for-boys.html</feedburner:origLink></entry>
    <entry>
        <title>Brady Come Back - Patriots Nation</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/typepad/michaelawalsh/my_weblog/~3/Aa0EtpjPmzg/brady-come-back-patriots-nation.html" />
        <link rel="replies" type="text/html" href="http://leveragesoftware.typepad.com/point_of_view/2008/11/brady-come-back-patriots-nation.html" thr:count="1" thr:updated="2008-11-24T11:57:33-08:00" />
        <id>tag:typepad.com,2003:post-58936474</id>
        <published>2008-11-23T08:09:37-08:00</published>
        <updated>2008-11-23T08:09:37-08:00</updated>
        <summary>There's no community more important than family. Check out this hilarious video of my Brother-in-Law, Matty Bleakney, a comedian from Boston. Enjoy it - I did.</summary>
        <author>
            <name>Mike Walsh</name>
        </author>
        
        <category scheme="http://sixapart.com/ns/types#tag" term="Bleakney" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Community" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Patriots" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Pats" />
        
<content type="html" xml:lang="en-US" xml:base="http://leveragesoftware.typepad.com/point_of_view/">
&lt;div xmlns="http://www.w3.org/1999/xhtml"&gt;&lt;p&gt;There's no community more important than family. Check out this hilarious video of my Brother-in-Law, Matty Bleakney, a comedian from Boston. Enjoy it - I did.



&lt;iframe height="339" width="425" src="http://www.msnbc.msn.com/id/22425001/vp/27707283#27707283" frameborder="0" scrolling="no"&gt;&lt;/iframe&gt;&lt;/div&gt;
</content>


    <feedburner:origLink>http://leveragesoftware.typepad.com/point_of_view/2008/11/brady-come-back-patriots-nation.html</feedburner:origLink></entry>
    <entry>
        <title>Paris Hilton's use of Social Media - this time the video distribution is intentional</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/typepad/michaelawalsh/my_weblog/~3/Pvn-76VycDc/paris-hilton-co.html" />
        <link rel="replies" type="text/html" href="http://leveragesoftware.typepad.com/point_of_view/2008/08/paris-hilton-co.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-53812372</id>
        <published>2008-08-05T23:47:21-07:00</published>
        <updated>2008-08-05T23:47:21-07:00</updated>
        <summary>This is worth a watch. I'm not sure whether Conde Nast is an official sponsor (likely the case) or just happened to be the magazine of choice by Paris, but I'm sure they received some benefit from this. I'm posting...</summary>
        <author>
            <name>Mike Walsh</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="word of mouth" />
        
        <category scheme="http://sixapart.com/ns/types#tag" term="mccain" />
        <category scheme="http://sixapart.com/ns/types#tag" term="obama" />
        <category scheme="http://sixapart.com/ns/types#tag" term="paris hilton" />
        <category scheme="http://sixapart.com/ns/types#tag" term="social media" />
        
<content type="xhtml" xml:lang="en-US" xml:base="http://leveragesoftware.typepad.com/point_of_view/">
<div xmlns="http://www.w3.org/1999/xhtml"><p>This is worth a watch. I'm not sure whether Conde Nast is an official sponsor (likely the case) or just happened to be the magazine of choice by Paris, but I'm sure they received some benefit from this. I'm posting this simply because I think it's funny and interesting how quickly this stuff spreads. Create something, anything, and see what happens. Enjoy!</p>

<p><object width="464" height="388" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000"><param name="movie" value="http://www2.funnyordie.com/public/flash/fodplayer.swf?96d0a705" /><param name="flashvars" value="key=64ad536a6d" /><param name="allowfullscreen" value="true" /><embed width="464" height="388" flashvars="key=64ad536a6d" allowfullscreen="true" quality="high" src="http://www2.funnyordie.com/public/flash/fodplayer.swf?96d0a705" type="application/x-shockwave-flash" /></object></p>

<div style="text-align: center; width: 464px;">See more <a href="http://www.funnyordie.com/paris_hilton">Paris Hilton</a> videos at Funny or Die</div></div>
</content>


    <feedburner:origLink>http://leveragesoftware.typepad.com/point_of_view/2008/08/paris-hilton-co.html</feedburner:origLink></entry>
    <entry>
        <title>The Value of Social Sharing through Online Communities</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/typepad/michaelawalsh/my_weblog/~3/x-hHY0oGfIQ/the-value-of-so.html" />
        <link rel="replies" type="text/html" href="http://leveragesoftware.typepad.com/point_of_view/2008/07/the-value-of-so.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-53130162</id>
        <published>2008-07-23T11:33:20-07:00</published>
        <updated>2008-07-23T11:33:20-07:00</updated>
        <summary>There is a ton of value that can be gained through sharing through online communities. Whether you are a project manager looking to collaborate with your clients and prospects on product features, a marketing manager wishing to enable customer to...</summary>
        <author>
            <name>Mike Walsh</name>
        </author>
        
        <category scheme="http://sixapart.com/ns/types#tag" term="nash equilibrium" />
        <category scheme="http://sixapart.com/ns/types#tag" term="reciprocity" />
        <category scheme="http://sixapart.com/ns/types#tag" term="ROS" />
        <category scheme="http://sixapart.com/ns/types#tag" term="sharing" />
        <category scheme="http://sixapart.com/ns/types#tag" term="social networking" />
        
<content type="xhtml" xml:lang="en-US" xml:base="http://leveragesoftware.typepad.com/point_of_view/">
<div xmlns="http://www.w3.org/1999/xhtml"><p>There is a ton of value that can be gained through sharing through online communities. Whether you are a project manager looking to collaborate with your clients and prospects on product features, a marketing manager wishing to enable customer to customer sharing, or the host of an affinity group or media property enabling your audience to share - everyone wins through sharing - you win, your clients win, and the industry wins.</p>

<p>There are many academic theories on why sharing works, such as <a href="http://en.wikipedia.org/wiki/Nash_equilibrium">Game Theory</a> (Nash Equilibrium) and the theories behind <a href="http://en.wikipedia.org/wiki/Reciprocity_%28social_and_political_philosophy%29">Reciprocity </a>(ever why every vendor wants to hand you that sample of food? it's not because you will like it so much, it's because you will feel compelled to but some to return the favor). It's also why some non-profit organizations send stamps or a dollar in mail.</p>

<p>The presentations below take a look at the value of Sharing through Online Communities and Social Software.</p>

<p>We would love to know what you think - good, bad or otherwise.</p>

<p>Cheers - thanks for Sharing!</p>

<div id="__ss_525667" style="width: 425px; text-align: left;"><a title="Social Networking - Social Sharing through Online Communities" href="http://www.slideshare.net/mwalsh/social-networking-social-sharing-through-online-communities-525667?src=embed" style="margin: 12px 0pt 3px; font-family: Helvetica,Arial,Sans-serif; font-style: normal; font-variant: normal; font-weight: normal; font-size: 14px; line-height: normal; font-size-adjust: none; font-stretch: normal; display: block; text-decoration: underline;">Social Networking - Social Sharing through Online Communities</a><object width="425" height="355" style="margin: 0px;"><param value="http://static.slideshare.net/swf/ssplayer2.swf?doc=sharing-leverage-software-1216835788406928-8" name="movie" /><param value="true" name="allowFullScreen" /><param value="always" name="allowScriptAccess" /><embed width="425" height="355" allowfullscreen="true" allowscriptaccess="always" type="application/x-shockwave-flash" src="http://static.slideshare.net/swf/ssplayer2.swf?doc=sharing-leverage-software-1216835788406928-8" /></object><div style="font-size: 11px; font-family: tahoma,arial; height: 26px; padding-top: 2px;">view <a title="View Social Networking - Social Sharing through Online Communities on SlideShare" href="http://www.slideshare.net/mwalsh/social-networking-social-sharing-through-online-communities-525667?src=embed">presentation</a> (tags: <a href="http://slideshare.net/tag/social" style="text-decoration: underline;">social</a> <a href="http://slideshare.net/tag/networking" style="text-decoration: underline;">networking</a> <a href="http://slideshare.net/tag/sharing" style="text-decoration: underline;">sharing</a> <a href="http://slideshare.net/tag/online" style="text-decoration: underline;">online</a>)</div></div>

<p>

Here's another that you might take a look at:

</p>

<div id="__ss_1888" style="width: 425px; text-align: left;"><a title="Designing for social sharing" href="http://www.slideshare.net/jboutelle/designing-for-social-sharing?src=embed" style="margin: 12px 0pt 3px; font-family: Helvetica,Arial,Sans-serif; font-style: normal; font-variant: normal; font-weight: normal; font-size: 14px; line-height: normal; font-size-adjust: none; font-stretch: normal; display: block; text-decoration: underline;">Designing for social sharing</a><object width="425" height="355" style="margin: 0px;"><param value="http://static.slideshare.net/swf/ssplayer2.swf?doc=designing-for-social-sharing-24909" name="movie" /><param value="true" name="allowFullScreen" /><param value="always" name="allowScriptAccess" /><embed width="425" height="355" allowfullscreen="true" allowscriptaccess="always" type="application/x-shockwave-flash" src="http://static.slideshare.net/swf/ssplayer2.swf?doc=designing-for-social-sharing-24909" /></object><div style="font-size: 11px; font-family: tahoma,arial; height: 26px; padding-top: 2px;">view <a title="View Designing for social sharing on SlideShare" href="http://www.slideshare.net/jboutelle/designing-for-social-sharing?src=embed">presentation</a> (tags: <a href="http://slideshare.net/tag/webvisions" style="text-decoration: underline;">webvisions</a> <a href="http://slideshare.net/tag/rashmi" style="text-decoration: underline;">rashmi</a> <a href="http://slideshare.net/tag/social" style="text-decoration: underline;">social</a> <a href="http://slideshare.net/tag/tags" style="text-decoration: underline;">tags</a>)</div></div></div>
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    <feedburner:origLink>http://leveragesoftware.typepad.com/point_of_view/2008/07/the-value-of-so.html</feedburner:origLink></entry>
 
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