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    <title>Mike Sabat</title>
    
    
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    <id>tag:typepad.com,2003:weblog-1712080</id>
    <updated>2008-08-21T20:43:32-07:00</updated>
    
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        <title>Discussion on Politics</title>
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        <link rel="replies" type="text/html" href="http://mikesabat.typepad.com/mike_sabat/2008/08/discussion-on-p.html" thr:count="2" thr:updated="2008-08-27T15:09:49-07:00" />
        <id>tag:typepad.com,2003:post-54539448</id>
        <published>2008-08-21T20:43:32-07:00</published>
        <updated>2008-08-21T20:43:32-07:00</updated>
        <summary>So out of the blue a friend emailed a chain letter spreading negative propaganda about Barack Obama. I guess that he wasn't aware of my political views; I'm a huge supporter. I sent him a left-leaning article to which he...</summary>
        <author>
            <name>mikesabat</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Barack Obama" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Politics" />
        
        
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&lt;div xmlns="http://www.w3.org/1999/xhtml"&gt;&lt;p&gt;So out of the blue a friend emailed a chain letter spreading negative propaganda about Barack Obama. I guess that he wasn't aware of my political views; I'm a huge supporter.&amp;nbsp; I sent him a left-leaning article to which he wrote back more of his thoughts. So last night I wrote a rather lengthy response.&lt;/p&gt;

&lt;p&gt;I figured that I would post the conversation here since I spent so much time writing it. It is also posted on my other blog mikesabat.wordpress.com (I'm testing out typepad right now).&lt;/p&gt;

&lt;p&gt;My comments are in blue.&lt;/p&gt;

&lt;p&gt;OK, so I don't really have the time but I'll take 10 minutes while my food cooks to respond. I may throw some &lt;em&gt;facts&lt;/em&gt; in there. What that means, is provable truths, not opinions or conjecture.&lt;/p&gt;

&lt;p&gt;On Wed, Aug 20, 2008 at 1:56 AM, J wrote&lt;/p&gt;&lt;blockquote class="gmail_quote" style="border-left: 1px solid rgb(204, 204, 204); margin: 0pt 0pt 0pt 0.8ex; padding-left: 1ex;"&gt;




&lt;div&gt;
holy fuck, you send me a jack cafferty article to rebut my opinions?
that guy has his wax-filled head so far up his dark blue democrat ass
that he shits blue donkey candles. you watch keith olberman (and the
bull-dyke that fills in for him) too? hilarious. nothing like liberal
propaganda to brain wash you. &lt;span style="color: #000099;"&gt;So
one thing that puts me off is when someone argues a reasonable opinion
with personal critique. The fact is that whether what you say in the
above paragraph is true or false. Please don't forget you started this
discussion with a chain email written by one Carol Kalwa from West
Virginia. She didn't seem too unbiased.&lt;/span&gt;&lt;br /&gt;

 &lt;br /&gt;
whatever though. people have different beliefs. i personally do not
feel government should provide a welfare state where all people have
equal access to everything and everything is a right. that's communism.
i feel things are earned with hard work. &lt;span style="color: #000099;"&gt;I
agree with some of this, but I don't see any relevance here. Are you
projecting that Barack Obama is trying to turn the United States into a
welfare state? What exactly is a welfare state, a state with welfare?
How do you come down on the Bear Stearns and other bailouts? That's
welfare. It doesn't help people get by though, it just helps the rich
stay rich.&lt;/span&gt;&lt;/div&gt;
&lt;/blockquote&gt;&lt;div&gt;&lt;span style="color: #000099;"&gt;Are you just referring to welfare in the &lt;/span&gt;&lt;em&gt;Boyz in the Hood&lt;/em&gt;&lt;span style="color: #000099;"&gt;
sense? I don't think anyone is for increasing nominal benefits for non
working people. It's an old stereotype that democrats raise taxes and
spend a ton of money and republicans are fiscally conservative. It's a
standard trick of the Republican party to use an issue like this to
convince you to vote a certain way. I'll bet you haven't thought of
welfare since 04. In fact, our last Democratic President pushed welfare
responsibility to the states.&lt;/span&gt; &lt;a href="http://salt.claretianpubs.org/stats/welref/main.html" target="_blank"&gt;Article by a religous group&lt;/a&gt;.&lt;br /&gt;
&lt;/div&gt;&lt;blockquote class="gmail_quote" style="border-left: 1px solid rgb(204, 204, 204); margin: 0pt 0pt 0pt 0.8ex; padding-left: 1ex;"&gt;&lt;div&gt;
 &lt;br /&gt;
despite being poor and struggling and never having health insurance - i
have never once looked for a government hand-out, nor have i desired
one. it is not government's job to maintain my lifestyle, my health, or
my income. democracy is what we use to form our government. capitalism
is what we use to regulate our markets. you should not mix the two.&amp;nbsp; &lt;span style="color: #000099;"&gt;This
is a good point, to go back to the welfare question regarding
Investment Banks and Mortgage Banks. Now capitalism has a risk reward
trade off that has to remain in balance for it to work. Simply put, you
make money when you do things right, and you lose money when you do
things wrong. The banks made a lot of money (taking on huge risks).
Those risks turned out to be bad and now the government is bailing out
those banks - they are not seeing the downside of the errors of
investing on that risk.&lt;/span&gt;&lt;/div&gt;
&lt;/blockquote&gt;&lt;div&gt;&lt;span style="color: #000099;"&gt;If
we don't bail them out, the economy heads for a deeper recession. If we
do bail them out we have really fucked the system, and the next time
they'll take even bigger risks because everyone understands that there
is no chance of loss. Where do you stand on this welfare? I don't know
how either candidate stands on this, I don't think it matters. I'm just
bringing it up to illustrate 2 points. 1. Welfare is needed in a
civilized society. At any extreme (welfare people smoking crack vs.
welfare billionaires) it doesn't make any sense, but it probably does
some good in the middle. 2. Macro-economics in the worlds biggest
financial and consumer markets is not a simple formula.&lt;/span&gt; &lt;br /&gt;
&lt;/div&gt;&lt;blockquote class="gmail_quote" style="border-left: 1px solid rgb(204, 204, 204); margin: 0pt 0pt 0pt 0.8ex; padding-left: 1ex;"&gt;&lt;div&gt;
 &lt;br /&gt;
i.e.: why is healthcare a right?&lt;span style="color: #000099;"&gt;
No one ever said it's a right, but the constitution does guarantee life,
liberty and the pursuit of happiness. We are getting close on the
healthcare issue.&lt;/span&gt;&amp;nbsp; why should it be given to everyone by the government. &lt;span style="color: #000099;"&gt;When
you take out the profit that health insurance companies need to make,
it becomes more efficient for the government to purchase insurance in
bulk or administer the system themselves.&lt;/span&gt; it is not their job. it is a service, a product - it is part of the free market.&lt;span style="color: #000099;"&gt;
So are roads, real property and the fire department. Do you think the
only people that should be educated are the ones that can afford
private schools? Should I have to pay someone to stay up while I sleep
in case a fire starts so they can put it out. In any of these cases
does a free market make this a better country. The fact is that my
examples seem absurd because they go against the status quo -&amp;nbsp; why change things
if they are working. But healthcare isn't working. 47 million Americans
were uninsured in 2007. We cannot keep up in a competitive world if we
don't have a workforce&lt;/span&gt;. if you can afford something - you get
it. if not, well, that's darwinism -- you couldn't figure out a way to
be able to purchase that service (you are a shiftless retard) you don't
get that service.&amp;nbsp; &lt;br /&gt;

 &lt;br /&gt;
i want government out of my life. i don't want people telling me how to
live. i don't want the government limitting my lifestyle and choices by
taking my money out of my paycheck. the more and more this country
leans to becoming an entitlement state - the more control we give up
and the more dependant we are on the government. eventually, piece by
piece the government comes to rule and control the people. Democracy is
just the opposite, people are supposed to rule the rulers. they
technically work for us. &lt;span style="color: #000099;"&gt;No argument here, except you're voting for the wrong candidate. You
should be supporting Ron Paul (I did, I've donated multiple times).
He's a libertarian (republican) and a major change that makes a lot of
sense for a bloated country. The GOP never promoted him because of his
stance against corporate handouts and wasteful spending. Did you know
that he is the only congressman that gives money back to the federal
govt every year because he finds a way to spend less? Google the Rosa
Parks story, it's great. By the way, he'll be protesting the RNC
convention in 2 weeks.&lt;/span&gt;&lt;/div&gt;
&lt;/blockquote&gt;&lt;div&gt;&lt;span style="color: #000099;"&gt;I guess this
is the part that I should bring up the Iraq war and the Trillion
Dollars spent on logistics and wasteful no-bid contractors. The war
that's gotten us nothing except massive losses of blood and treasure.
Back to your previous point about services and products should the
government be providing freedom (service/product) for other country's
citizens. And for that matter should they be providing protection
(service) for us?&lt;/span&gt; &lt;br /&gt;
&lt;/div&gt;&lt;blockquote class="gmail_quote" style="border-left: 1px solid rgb(204, 204, 204); margin: 0pt 0pt 0pt 0.8ex; padding-left: 1ex;"&gt;&lt;div&gt;
 &lt;br /&gt;
my basic thought is that government has done nothing right. name one
institution that they have created, controlled, and managed well. there
is not one. why would you want to give them more control, more money?
why would you let them control healthcare? even the Canadian healthcare
system sucks... waiting for procedures. &lt;span style="color: #000099;"&gt;Any
evidence? I lived in Canada and know multiple Canadians that love it.
Do you know one American that loves their health insurance company?&lt;/span&gt; gov't telling you what you can and can't get, and when. that is why they all come down here for services. &lt;span style="color: #000099;"&gt;Again
man, this is really outdated stuff, like McCarthy era. Republicans have
overturned the fourth amendment, search and seizure. Republicans have
taken away the right of Habeas Corpus, right to be chargesd and a
speedy trial. Republicans have spied on the citizens through the
telecoms and then provided immunity to the companies that helped them.
Obama was a civil rights attorney and it's my hope that he'll restore
my rights&lt;/span&gt;.&lt;br /&gt;

 &lt;br /&gt;
one thing that i could agree on is that the ultra rich maybe should be
taxed more... they do have soooo much! but, then, you limit the money
(the capital available) for the projects that you and i want to put
together.&amp;nbsp; VC will dry up. capital will dry up. entrepreneurship will
dry up. that will kill the middle class... fewer jobs. same things
happen when you tax business more. &lt;span style="color: #000099;"&gt;Again,
you really can't take a simple view of macro-economics. Do you think
that it's right that Warren Buffet (an economic adviser to Obama and
the world's richest man) pays a lower tax rate than his assistant?&lt;a href="http://www.timesonline.co.uk/tol/money/tax/article1996735.ece" target="_blank"&gt; link&lt;/a&gt;.
Maybe if the rich are taxed more and the poor are taxed less they can
put more money into the service economy and strengthen the middle
class? By any measure the middle class has eroded greatly over the last
8 years of republican economy.&lt;/span&gt; &lt;span style="color: #000099;"&gt;The
&amp;quot;money in the system explanation just doesn't make economic sense, but
too long to explain. I've attached a diagram of the McCain/ Obama tax
plans by income bracket.&lt;/span&gt; &lt;span style="color: #000099;"&gt;Sorry no source.&lt;/span&gt;&lt;br /&gt; 

 &lt;a onclick="window.open(this.href, '_blank', 'width=624,height=447,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0'); return false" href="http://mikesabat.typepad.com/.shared/image.html?/photos/uncategorized/2008/08/21/baracktax_2.gif"&gt;&lt;img width="300" height="214" border="0" src="http://mikesabat.typepad.com/mike_sabat/images/2008/08/21/baracktax_2.gif" title="Baracktax_2" alt="Baracktax_2" style="margin: 0px 5px 5px 0px; float: left;" /&gt;&lt;/a&gt;
&lt;br /&gt;
i dunno. that's what i think. do i want someone to give me all sorts of
shit so i never have to worry about anything ever again? sure i do -
just like every other lazy asshole out there.&amp;nbsp; but what is best for me
right now is not what is best for this country, it's development, and
our freedom.&amp;nbsp; think it out logically to it's end - these are the
conclusions i have reached. and i have educated myself on any opposing
opinion out there that i could find and i still cannot find significant
evidence to dispute my findings. &lt;span style="color: #000099;"&gt;Barack
and Biden (my call for the Dem VP - you heard it here first) have never
talked about handouts. Ever. Whether or not people are listening, I
don't know. A quote from Barack, &amp;quot;We are the people ones we've been
waiting for&amp;quot; &lt;a href="http://my.barackobama.com/page/community/post/samgrahamfelsen/CGMjx" target="_blank"&gt;link&lt;/a&gt;.
He is saying what you're saying - the government isn't going to do this
for you, you need to do it for yourselves and your country (my interp).
He's not just saying it, he's walking the walk. He has built the most
efficient, sizeable and impressive campaign ever assembled. Millions of
people are volunteering donating money and turning out at local events
to discuss politics and the future of this country. Isn't that what we
need? A motivated populace to turn this ship around (because it's
fucking sinking right now)? Isn't two million mobilized people a start,
a movement worth joining. Anyone can sit around and bitch about what's
wrong (and most everyone does) but if you're not willing to suit up and
do more, do you really deserve to be heard?&lt;/span&gt;&lt;br /&gt;

 &lt;br /&gt;
but i am sure we will agree to disagree. people do love free shit and
less responsibility. and this country is (NOWADAYS) filled with a bunch
of whiners and sissies who don't want to work for their stuff. so, we
have the democrats to represent them. that's the beauty of democracy -
or it's major failing... &lt;span style="color: #000099;"&gt;You're
right, the country is a bunch of whiners, except for the people that
aren't. I think you're just really dealing in outdated assumptions about
the parties.&lt;/span&gt;&lt;/div&gt;
&lt;/blockquote&gt;&lt;p&gt;&lt;span style="color: #000099;"&gt;I
don't think Barack Obama is going to fix this country, but I do think
that he will employ some smart policies to move things in the right
direction - using technology to instill transparency and speak directly
to the American public; restore basic civil liberties and
constitutional rights; restore our credibility with allies - but most
importantly people will get involved in their government and he will
inspire the next generation. &lt;/span&gt;&lt;/p&gt;

&lt;p&gt;&lt;span style="color: #000099;"&gt;Regarding
McCain, I don't know anything about him, and I don't think you
mentioned him once?? i don't know his policies and I'm not sure that he
does. &lt;/span&gt;&lt;a href="http://www.huffingtonpost.com/2008/07/10/mccains-birth-control-pro_n_112048.html" target="_blank" style="color: rgb(0, 0, 153);"&gt;link&lt;/a&gt;&lt;span style="color: #000099;"&gt;. It's just plain incompetence. Did you know McCain doesn't know if condoms protect you from Aids.&lt;/span&gt; &lt;span style="color: #0000cc;"&gt;Shit, that's the last time I go to Haiti&lt;/span&gt;.&lt;/p&gt;&lt;/div&gt;
</content>



    <feedburner:origLink>http://mikesabat.typepad.com/mike_sabat/2008/08/discussion-on-p.html</feedburner:origLink></entry>
    <entry>
        <title>Marketing Mastery</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/typepad/mikesabat/mike_sabat/~3/66oQI6tuvf0/marketing-maste.html" />
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        <id>tag:typepad.com,2003:post-54380294</id>
        <published>2008-08-18T20:09:54-07:00</published>
        <updated>2008-08-18T20:09:54-07:00</updated>
        <summary>It's been a long time since I read every word in a marketing email. Today Barack Obama sent me a 1525 word email and I read the whole thing. The base of the email was a game of chance the...</summary>
        <author>
            <name>mikesabat</name>
        </author>
        
        
<content type="xhtml" xml:lang="en-US" xml:base="http://mikesabat.typepad.com/mike_sabat/">
<div xmlns="http://www.w3.org/1999/xhtml"><p>It's been a long time since I read every word in a marketing email. Today Barack Obama sent me a 1525 word email and I read the whole thing.</p>

<p>The base of the email was a game of chance the Obama campaign ran through the month of July. If you donated (at least $5, I think) before July 31st you were entered for a chance to win tickets to the convention in Denver and meet Barack before the big acceptance speech. Now I never play the lottery, but hell, I was planning on donating anyway.</p>

<p>Obviously this hasn't been at the front of my mind, but reading an email on my phone this afternoon reminded me of the contribution I made a few weeks back. I came to realize pretty early that this email wasn't notifying me to buy a plane ticket and pack my bags, but I still kept reading.</p>

<p>It's nothing special, just a very engaging and well-run contest. The hook is the descriptions of the winners. Actually in the world of politics, engaging is special. The bio's of the winners really set this email apart. As a skeptic it is easy to look at the bios, notice the clear archetypes and write this off as too well planned. 99 times out of 100 that is the approach that I would take, but I didn't this time. And that means something.</p>

<p>First, it means that Barack has my attention. 1525 words that's a lot.</p>

<p>More importantly, these aren't characters chosen by casting directors like it's the real world, and even if they are it doesn't matter. I read the bios and didn't dismiss them as a marketing ploy. And that's what makes this a marketing masterpiece. </p>

<p>Something has happened this year and the Obama campaign has turned the corner. For an admitted cynic like me, and millions of people that aren't, we've switched our default to belief instead of doubt. The bios, no matter how fitting, are believable because many people we know, including ourselves, could easily be one of them.</p>

<p>The story is real, but at this point that only makes it slightly better than if it wasn't.</p></div>
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    <feedburner:origLink>http://mikesabat.typepad.com/mike_sabat/2008/08/marketing-maste.html</feedburner:origLink></entry>
    <entry>
        <title>Ten Rules to SMS Marketing </title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/typepad/mikesabat/mike_sabat/~3/VOaKMwJlA3g/ten-rules-to-sm.html" />
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        <id>tag:typepad.com,2003:post-54264760</id>
        <published>2008-08-15T19:31:41-07:00</published>
        <updated>2008-08-15T19:31:41-07:00</updated>
        <summary>This post is cross-posted on my old site at http://mikesabat.wordpress.com/ Marketing with text messages is a different take on communicating with customers. It’s not simply a short email-type thing. Smart marketers are using SMS to build very close connections with...</summary>
        <author>
            <name>mikesabat</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Marketing" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Text Messaging" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Web/Tech" />
        
        
<content type="xhtml" xml:lang="en-US" xml:base="http://mikesabat.typepad.com/mike_sabat/">
<div xmlns="http://www.w3.org/1999/xhtml"><div class="entry">
				<div class="snap_preview"><p>This post is cross-posted on my old site at <a href="http://mikesabat.wordpress.com/">http://mikesabat.wordpress.com/</a></p>
<p>Marketing with text messages is a different take on communicating
with customers. It’s not simply a short email-type thing. Smart
marketers are using SMS to build very close connections with the
market, and even though the space is in its infancy there are some
tried and true qualities.</p>
<p>As a quick introduction to text message marketing here are 10 simple
guidelines, all short enough to be a text message (160 characters).</p>
<ol><li>Every text message will be opened and read by the recipient.</li>

<li>Work smarter not harder. 3 or 4 messages a month is more than enough to engage your customers.</li>

<li>You can collect consumer information like email and zipcode through
text. Cheaper, faster and more accurate than paper signups at live
events.</li>

<li>SMS is a totaly no-spam medium. Sorry, cant buy lists. Good news is
that every1 ur messaging wants to hear from you. Bad news is that you
cant b boring or lazy.</li>

<li>Your BIG DemoGraphics ttly get it! U bettr learn it SOON.</li>

<li>You can reach people when they are actually making purchase
decisions (without their TV or computers). How? Text the word FISH and
THE NAME OF A FISH to 30644.</li>

<li>Integrate with your existing CRM.</li>

<li>Secure financial transsactions with 1 text message. Amount donated/purchased is added to the user’s mobile phone bill.</li>

<li>It takes one push of a button to turn and SMS into a phone call, and everything is trackable.</li>

<li>Imagine a list that reads every message, wants to hear from you and takes action on what you say. Conversions range from 15-80%.</li></ol>
</div>			</div></div>
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    <feedburner:origLink>http://mikesabat.typepad.com/mike_sabat/2008/08/ten-rules-to-sm.html</feedburner:origLink></entry>
    <entry>
        <title>Testing the iPhone app</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/typepad/mikesabat/mike_sabat/~3/jVt_HFYZq_s/testing-the-iph.html" />
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        <id>tag:typepad.com,2003:post-54015824</id>
        <published>2008-08-10T18:09:24-07:00</published>
        <updated>2008-08-10T18:09:24-07:00</updated>
        <summary>... And grilling in the rain at night.</summary>
        <author>
            <name>mikesabat</name>
        </author>
        
        
<content type="xhtml" xml:lang="en-US" xml:base="http://mikesabat.typepad.com/mike_sabat/">
<div xmlns="http://www.w3.org/1999/xhtml"><p><a href="http://mikesabat.typepad.com/photos/uncategorized/2008/08/10/testing_the_iphone_app.jpg"><img class="image-full" src="http://mikesabat.typepad.com/photos/uncategorized/2008/08/10/testing_the_iphone_app.jpg" border="0" alt="" /></a></p>

<p><br />
<br style="clear: left;" /></p>

<p>... And grilling in the rain at night.</p></div>
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