B2B Social Media: Let’s Get Visual

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The need for visual content only continues to increase in marketing, as we’ve said many times before. Sometimes technical B2B companies fear that their visual content won’t be as engaging on social channels as the content of consumer-facing brands, but that isn’t necessarily the case. Visual content is just as useful to B2B marketers and their prospects. In fact, sometimes graphics or videos have even greater success in the B2B space, because they help make complex products or companies more…

Four Ways to Use Social Media Automation with an Authentic Brand Voice

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How do you feel about marketing automation? For some, this is a polarizing topic, especially when it comes to social media. While many feel strongly that social posts should be sent with in-the-moment authenticity, others believe that automation ensures consistent posting and is worth considering. Companies against automation tend to be focused on human-to-human connection and conversation, and they consider pre-scheduling to be a breach of their core values. While that sentiment makes sense, we would argue that the best…

Social Metrics: What Matters in 2014

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Data, metrics and analytics continue to be a hot topic for marketers in 2014, and that won’t change anytime soon. Everyone knows that optimizing data is key to successful marketing campaigns. The challenge, however, is understanding exactly what data is necessary for your company and how to utilize it in decision-making. Despite the new tools and reporting capabilities that are increasingly accessible to marketers, some questions still remain: What data is important? What data matters for my company? How do…

How Thought Leaders Shine on LinkedIn

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Thought leadership is a critical piece of the content marketing puzzle, and when leveraged correctly, it works particularly well in specialized B2B markets. In many ways, LinkedIn has emerged as the ideal platform to demonstrate thought leadership and gain influence. It’s a one-stop shop where leaders can promote their writing, be recognized for their knowledge and participate in conversations with followers. They even extend special invitations to LinkedIn Influencers, who are featured prominently as experts in their field. Whether you’re…

Four Ways to Make LinkedIn the Perfect B2B Social Network

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In light of Facebook’s new pay-for-play requirements, LinkedIn is becoming more popular than ever. It’s being heralded for its perks and its stance as an ideal platform for thought leadership. Many B2B marketers have been committed to the channel for quite some time, so this will come as no surprise to them. LinkedIn’s professional demeanor makes it the perfect place for companies to target prospects, highlight products and execute content marketing initiatives in the B2B space. While the benefits of…

Where Twitter and B2B Prospects Meet

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The ROI of social media is an ongoing debate between marketers and the C-suite. While most professionals who work in marketing stand firmly by the value of social media, they still occasionally flinch when required to report bottom-line results or recruit continued support for their efforts from executives. After all, social media is ideal for relationship building and influencer outreach–two things not easily measured. The reality is, however, that social media marketing requires time and resources that mandate the support…

How to Adapt to the Twitter Changes of 2014

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Twitter has changed a lot over the past year. In fact, some people are even predicting its death. While we believe Twitter is alive and well and holds more potential for marketers than ever before, it’s true that the platform’s new features require marketers to adapt and stay quick on their feet–but what else is new?  With some adjustments in content and strategy, companies can still use Twitter with the same results, and maybe even improve them. After all, Twitter…

Is Twitter Really Dying?

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As every marketer knows, rumors have been circulating about Twitter’s decline. Is Twitter dead? Has the platform changed? Is it still useful, or is it dying fast? While the network has certainly evolved over the past year, we’re happy to report that in our opinion, Twitter is still highly relevant, and we don’t think it will disappear anytime soon. As a B2B marketer you probably use Twitter regularly, so you know that this year brought change. And like anything else,…

Three Ways Facebook Still Works for B2B Companies

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An overwhelming 71% of online adults use Facebook, as this this Pew Research study shows, making it the largest and most popular social network. Because many consider the platform to be a place for family photos and other social engagements, B2B marketers sometimes wonder if it’s right for them–especially in light of this year’s organic reach decline. Now that business pages essentially require posts to be paid to be visible, is Facebook worth the effort for B2B? Despite the fact…